Last Chance for ATE Early Bird Sign-Up Monday

This Issue:
‣ Front Page
‣ Retreat Highlights
•
F e b r u a r y
2 0 1 4
I s s u e
•
Last Chance for ATE Early Bird Sign-Up Monday, February 10th
‣ Thanks Sponors
‣ Thanks Sponsors Continued
‣ Voting Open
‣ NHTSA Vehicle to Vehicle
‣ ATE Coming Soon
‣ NACE/CARS
‣ New You Can Use!
‣ Honda Tools
‣ NASTF Programming
‣ More News You Can Use
‣ ATE Exhibitors
‣ NASTF Appoints Co-Chairs
‣ BG Wagonmaster Training
‣ Schedule of Events
‣ FlexPay Benefit
‣ New Members
‣ ICM Subscription Reminder
‣ ASA Northwest Contacts
Or call the Regional Office at 253.473.6970
Winter Retreat 2014
Our winter retreat in Leavenworth saw Bryan Kelley from Valley Automotive & Electric in
Maple Valley receive the 2013 Outstanding Member of the Year award for his service
and dedication to ASA Northwest
The Ascettes raised over $1,300 in their fund-raising event this year during the retreat
for the Scholarship program, because of the generosity of everyone who attended. The
items that were raffled off were donated by:
Ascettes; Paul Krupa with TSYS, Dave Schedin with CompuTrek Consulting, Jude
Larson with CompuTrek Consulting, Janel Black with Unlimited Services, Brian & Jen
Smith with Gig Harbor Automotive, Reto Filli with Circle & Square, Shari Jobst with B &
B Automotive, Dave & Wanda Jeffries with Autocraft of Spokane, Greg & Jeanna
Linafelter with European Autohaus, and Mike & Casey Hall with Motoring Services.
Thank you to everyone who help make the Ascettes Raffle a success.
Jude Larson with CompuTrek Consulting joined us for the AMI seminar on Saturday
morning to teach us about “Results Based Leadership – The Art of Overcoming”. The
seminar was very well received by our members. ASA Northwest elected a new Board of Directors.
Darrell Amberson, ASA National Chairman, joined us this year and gave us a very informative State of the Industry
update at our luncheon on Saturday.
Joel Baxter presented the Hunt Endowment award to Pete Bristow,
representing Bristow’s Exclusive Auto Repair in Tacoma, a Pierce county
member since 1995 who has never been to a retreat before.
“What a great turnout, we had 15 new attendees this year that had never
attended a retreat before”, quoted Jeff Lovell, President/Executive
Director of ASA Northwest.
Our next Semi-Annual Retreat & Management Conference will be June
19-22, 2014.
This will be held in Richland, Washington at the Red Lion Hanford House.
Visit our website, www.asanorthwest.com for all of our activities. Visit our website, www.atetrainingexpo.com
Click here for highlights of the Retreat
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Retreat Highlights
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Thanks Sponsors!
2/10/14 10:21 PM
Thanks Sponsors
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Thanks Sponsors Continued
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Thanks Sponsors
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Voting Open
2/10/14 10:21 PM
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NHTSA Vehicle To Vehicle
2/10/14 10:21 PM
Automotive Service Association®
PRESS RELEASE
Contact:ASA Washington, D.C., Office
(202) 543-1440
For Release:Immediate
News Bulletin 14.02
NHTSA Announces Vehicle-to-Vehicle Communication Policy
U.S. DOT Seeks to Require V2V Technology in New Vehicles
WASHINGTON, D.C., Feb. 3, 2014 – Anthony Foxx, U.S. Department of Transportation secretary, announced today that the National
Highway Traffic Safety Administration (NHTSA) will begin taking steps toward a proposed mandate requiring new vehicles to contain
vehicle-to-vehicle technology (V2V). NHTSA notes that this technology will “improve safety by allowing vehicles to ‘talk’ to each other
and ultimately avoid many crashes altogether by exchanging basic safety data, such as speed and position, 10 times per second.”
“Vehicle-to-vehicle technology represents the next generation of auto safety improvements, building on the life-saving achievements
we’ve already seen with safety belts and air bags,” said Foxx. “By helping drivers avoid crashes, this technology will play a key role in
improving the way people get where they need to go while ensuring that the U.S. remains the leader in the global automotive industry.”
NHTSA will release a study from a year-long pilot program on V2V in the coming weeks. The study was launched in August 2012 in Ann
Arbor, Mich., with 3,000 vehicles in the “largest-ever road test of V2V technology.” This will be the first step toward developing a federal
regulation on V2V policy.
V2V crash avoidance technology has game-changing potential to significantly reduce the number of crashes, injuries and deaths on our
nation’s roads,” said David Friedman, NHTSA acting administrator. “Decades from now, it’s likely we’ll look back at this time period as
one in which the historical arc of transportation safety considerably changed for the better, similar to the introduction of standards for seat
belts, airbags and electronic stability control technology.”
NHTSA highlights that V2V communications can provide the vehicle and driver with “360-degree situational awareness to address
additional crash situations – including those, for example, in which a driver needs to decide if it is safe to pass on a two-lane road
(potential head-on collision), make a left turn across the path of oncoming traffic, or in which a vehicle approaching at an intersection
appears to be on a collision course. In those situations, V2V communications can detect threats hundreds of yards from other vehicles that
cannot be seen, often in situations in which on-board sensors alone cannot detect the threat.”
Once the NHTSA report is made available on V2V communications, the Automotive Service Association (ASA) will post the information
on its legislative website, www.TakingTheHill.com.
The Automotive Service Association is the largest not-for-profit trade association of its kind dedicated to and governed by independent
automotive service and repair professionals. ASA serves an international membership base that includes numerous affiliate, state and
chapter groups from both the mechanical and collision repair segments of the automotive service industry.
ASA advances professionalism and excellence in the automotive repair industry through education, representation and member services.
For additional information about ASA, including past news releases, go to www.ASAshop.org, or visit ASA’s legislative website at
www.TakingTheHill.com.
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ATE Coming Soon
March 21-23, 2014
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NACE/CARS Taking Shape
2/10/14 10:22 PM
Contact:Brian Nessen
(832) 932-7868
briann@stonefortgroup.com
For Immediate Release
NACE/CARS 2014 is Taking Shape!
Colleyville, Texas, Jan. 31, 2014 – The NACE/CARS 2014 conference and exposition, North America’s largest auto
collision and service repair event, is approaching fast. This year’s event will be held in Detroit at COBO Center July 30August 2, with other industry meetings taking place throughout the week. This event offers more training, education
and networking for collision and mechanical repair professionals than ever before.
An early schedule of events includes:
•Monday, July 28: CEICA, SCRS, NABC and other board meetings and roundtables
•Tuesday, July 29: CIC quarterly meeting and evening reception
•Wednesday, July 30: I-CAR annual meeting and gala reception, NACE personal development programs, industry and
museum tours, ASA board meeting
•Thursday, July 31: NACE and CARS conference sessions and exhibition, ALCOA aluminum presentations, Collision
Industry Education Foundation annual golf tournament and scholarship fundraiser, industry and museum tours, MSO
and Mechanical Symposium receptions, numerous industry receptions
•Friday, August 1: NACE and CARS conference sessions and exhibition, MSO Symposium, Mechanical Symposium,
ALCOA aluminum presentations, industry and museum tours
•Saturday, August 2: CARS technical conference sessions, industry and museum tours
Numerous hotels will host this exciting event with the Marriott at the Renaissance Center serving as the headquarter
hotel. Only a short walk along the river to the convention center or one stop on the motorized People Mover, visitors
will find this to be a convenient location.
In addition to the industry events taking place throughout the week, there will be numerous tours and recreational
outings for spouses, guests, and families. Some of these events include museum tours, Detroit Tigers baseball games,
river and city tours, casinos, and much more. More information on Detroit can be found through the Convention &
Visitor’s Bureau at www.visitdetroit.com.
For those interested in attending, information can be found at www.NACEexpo.com or www.CARSevent.com.
For those interested in exhibiting, the first round of exhibit space draw for NACE/CARS closed Friday, January 24, but
space will open up for the second round in early February. Companies must have their orders and deposits turned in
to be considered for the space draws.
For information on exhibiting at NACE/CARS 2014, please contact Robert Martin at NACE/CARS c/o Stone Fort
Group, 10575 Katy Freeway, Suite 330, Houston, TX 77024, phone (832) 646-0176, or email
robertm@stonefortgroup.com. You can also find exhibitor information at www.NACEexpo.com or
www.CARSevent.com.
About the Events
Along with NACE/CARS, a series of automotive repair industry events and co-located meetings will take place July 28Aug. 2, 2014. Early in the week there will be a series of Board and other private meetings. Tuesday will host the CIC
quarterly meeting. Wednesday will highlight the I-CAR annual meeting. Thursday and Friday will be the NACE/CARS
expo along with numerous NACE and CARS business and technical sessions, the MSO Symposium, the Mechanical
Symposium and on-site I-CAR training. Technical presentations end at noon Saturday, August 2.
For Full Info, click here.
March 21-23, 2014
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News You Can Use!
2/10/14 10:22 PM
Tips for keeping customers happy
It's important to provide a customized experience to
customers, Gina Casagrande writes. Many companies
focus so much on new prospects that they neglect existing
customers, so make sure to focus on them as well, she
writes. "You can have the best prod​uct or ser​vice on the
mar​ket, but if there's a snag some​where in your customer
experience, your tar​get buyer is sure to get stuck,"
Casagrande writes. B2C Marketing Insider (2/4)
Make the most of each employee
No two employees are exactly alike, so it's important to
tailor your management strategy to the specific needs of
each of your staff members, Scott Gerber writes. He asked
several entrepreneurs for recommendations on leveraging
the strengths of each individual while offering them
flexibility as to how they complete their work. "Outline your
expectations for a new type of assignment, and then let
your employees complete it however they are most
comfortable within certain boundaries," said Alexandra
Levit of Inspiration at Work. BPlans.com/Up and Running
Blog (2/3)
Clean up your office space to boost efficiency, lower stress
Leaving your office space in a disorganized state could hurt your company's productivity, but it's possible to cut
the clutter with a simple filing system and appropriate technology, according to Donna David, founder of Donna
David and Co. And once you've done a basic cleanup, keep things in order by clearing your desk at the end of
every day. BusinessNewsDaily.com (2/4)
Study: Companies should heed customer complaints
A study by Verint Systems found that businesses gain more by addressing customer feedback and not
sweeping complaints under the rug. Dave Capuano of Verint says companies should consider giving customers
who complain discounts or other monetary rewards. BusinessNewsDaily.com (2/3)
Tips for cutting a business' spending
Outsourcing is one effective way to lower business expenses, Holly Perez of Quicken says. Businesses also
can leverage digital tools to trim mailing costs, negotiate lower credit card rates and allow employees to
telecommute, Perez says. BusinessNewsDaily.com (1/30)
The easiest way to ensure you're getting the maximum benefit out of every piece
of content you create is to tie each article to a particular part of your sales
process."
-- Eric Siu, CEO of Single Grain, writing at Entrepreneur online
March 21-23, 2014
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Honda Tools
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NASTF Programming
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More News You Can Use
2/10/14 10:22 PM
Firelake/Shenandoah
Waste Oil Heaters
Retweet in a way that benefits your business
(Bloomberg via Getty Images)
Retweeting content that is relevant to your followers is an excellent way to increase your
audience, but it's best to do it in such a way as to keep your brand or business in the
picture, Social Media Firm CEO Scott Levy advises in this book excerpt. Before getting
started, "determine how many of your tweets will be about business and how many will be
about other interesting items that may draw a reaction from your followers or friends," he
recommends. Entrepreneur online
Good social selling begins with listening
(ROBYN BECK/AFP/Getty Images)
Success in selling your product on social media begins with listening to your prospects and
providing expertise, Jeanne Rossomme writes. Consumers are highly sensitive to content
that feels too promotional, so don't spend too much time talking about your products. It's
also important to be consistent in your social media interactions and to avoid negativity at
all times, she writes. SCORE Small Business Success Blog (2/3)
FREE Web Audit for ASA Members by
Greenhaven, the Web Marketing experts
Improve your web marketing and social media results. Serving ASA Members
since 1994.
Contact Dave today for a free consultation! 253.906.2705 davep@davep.com
www.greenhaven.cc
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ATE Exhbitors Announced
2/10/14 10:23 PM
ATE 2014 Exhibitor List
March 21-23, 2014
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NASTF Appoints Co-Chairs
2/10/14 10:23 PM
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BG Wagonmaster Training
2/10/14 10:23 PM
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Schedule of Events
2/10/14 10:23 PM
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FlexPay Benefit
March 21-23, 2014
2/10/14 10:24 PM
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New Members
2/10/14 10:24 PM
Welcome New Member
T&T Tire Factory, Inc.
Ed Tuck III
3711 South Tacoma Way
Tacoma, WA 98409
253.475.6777
www.tirefactory.com/tacoma
Congratulations to Howard and Linda Lewis
Married June 28, 2013
March 21-23, 2014
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Subscription Reminder
March 21-23, 2014
2/10/14 10:24 PM
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ASA Contacts
2/10/14 10:24 PM
Your ASA Northwest Contacts
Click below to see information and contact the ASA Contact of your choice!
Board of Directors
President/Executive Director Jeff Lovell
State Office Staff
ASA Local Unit Contacts
Education Committee
Environmental Committee
Government Affairs Committee
Benefits Committee
Ascettes
Allied Members - Before you buy, give your Allied a try!
Mark your calendars for ATE 2014, March 21-23. Follow us on Facebook for
the most up to date information! ATE Information
Information or News for Dateline? Click Here!
Follow ASA on Facebook!
Link your page to ours and
become a fan!
March 21-23, 2014
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