20th INTERNATIONAL TRADE FAIR FOR RETAIL

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Venue:
Cologne Exhibition Grounds, Halls 10.2 and 11.1, Entrance East
Tor/ Gate C/D
Zufahrt PKW/ Vehicle entry
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Trade fair date:
23 – 25 September 2014
All-round service included!
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Frequency:
Twice a year, in spring and autumn
Opening hours:
For exhibitors: 7 a.m. – 7 p.m.
For visitors: 9 a.m. – 6 p.m., on 25.09., until 5 p.m.
No. of exhibitors/total display area:
Over 300 exhibitors / 26,000 m2 (estimated)
Contact person for exhibitors
Kerstin Manke (Project Director)
Tel. +49 (0) 57 21 / 9 93 08 98
Fax +49 (0) 57 21 / 9 93 08 99
manke@iaw-messe.de
First-class service for a first-class trade fair presentation
Your IAW project team is on hand to help you prepare for the trade fair as well as to offer advice and support throughout
the event. You can entertain your guests in our VIP lounge, which offers exhibitors and their guests hospitality, including
free high-quality catering. One of the highlights will be the big exhibitors’ party on the second day of the IAW. This takes
Contact person for exhibitors
Bettina Fröhlich
Tel. +49 (0) 57 21 / 9 93 08 98
Fax +49 (0) 57 21 / 9 93 08 99
froehlich@iaw-messe.de
place traditionally at one of the best locations in Cologne’s inner city.
How to put your company in the spotlight
product presentation to the latest psychological findings
Even in the run-up to the event the IAW is successful at
on consumer behaviour.
generating maximum interest in the exhibitors and their
Contact person for visitors
www.iaw-messe.de/trendforum-en.aspx
products. Exhibitors can take advantage of numerous free
services to help them attract visitors to their stands. E.g.
IAW TRENDSELLER Product Award
the entry in the list of exhibitors with logo, image copy and
How can you increase the
a website link or by staging an online showroom with the
demand for your product?
zentrada.network (minimum stand space booking 30 m²).
Showing that it is an award
For more information on free services go to:
winner is a good start – espe-
www.iaw-messe.de/services-included.aspx
cially if the award is for highly innovative, imaginative or
Beating the competition with know-how
exceptional products regar-
More and more dealers are competing for the customer‘s
ded as potential best-sellers.
money. What kind of purchasing and marketing strategies
Our award, presented at the IAW, helps products achieve
are needed? How can the right presentation of your products
market success as the winners benefit from the prestigious
help? At the IAW Trendforum you can find out about inno-
name and reputation of the TRENDSELLER Product Award.
vative ways of improving business performance. Leading
experts share their know-how and provide best-practice examples for day-to-day business. The topics range from POS
www.iaw-messe.de/
trendseller-product-award_en.aspx
Kristin Krebstakies
Tel. +49 (0) 4 41 / 92 07 07 77
Fax +49 (0) 4 41 / 9 20 70 98
krebstakies@iaw-messe.de
Contact person for advertising
Andreas Falk
Tel. +49 (0) 4 41 / 92 07 05 68
Fax +49 (0) 4 41 / 92 07 05 72
falk@iaw-messe.de
Organizer:
Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH
Gerhard-Stalling-Str. 9 , D-26135 Oldenburg, Germany
www.iaw-messse.de
/iaw.messe
Stand rental/sqm + VAT
Row stand:
€ 95,– Corner stand: € 105,–
End stand:
€ 115,– Island stand: € 125,–
Advertising contribution € 9.20/ sqm,
Advance payment for technical services € 10/ sqm
(will be credited with consumption after the fair)
www.iaw-messe.de/stand-booking.aspx
Discount
10 % Early Booking discount until 10.07.2014
20th International Trade Fair for
Retail Promotions and Imports
23–25 September 2014, Cologne, Halls 10.2 and 11.1
Special offer for new exhibitors
Stand space 12–30 sqm includes stand building and
promotion program
Row stand:
€ 120/ sqm
Corner stand: € 130/ sqm
(Pricing covers early booking discount, surcharges will be
added as above)
www.iaw-messe.de/new-exhibitor-special.aspx
Exhibit categories
Food & drinks, Toiletries & cosmetics, Textiles & clothing, Sport
& leisure articles, Toys, Electronic goods, Household goods, Office supplies, Plants & flowers, Gardening products, Seasonal &
trend-led products, DIY & hardware products, Gifts, Jewellery,
clocks & watches, Small items of furniture & home accessories,
Pet supplies
Visitor target groups
Buyers from Building markets, Discount stores, Individual retail
outlets, Gardening markets, Department stores, Furniture
stores, Off-price shops, Supermarket chains, Retail organizations, Consumer markets, Mail order companies, Webshops
Hotel bookings
For hotel listings and and travel information please visit
www.iaw-messe.de/travel-and-hotel-booking.aspx
Top conditions and benefits on travel
In co-operation with Deutsche Bahn (German Railways) the IAW
is able to offer exhibitors and visitors special discount prices on
travel from anywhere in Germany to and from Cologne. For
more information please use the following link:
www.iaw-messe.de/travel-and-hotel-booking.aspx
8,900 visitors from 62 countries
26,000 m2 exhibition area
Over 300 international exhibitors
www.iaw-messe.de
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Around 8,90
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26,000 e
IAW Trade fair Cologne
The International Trade Fair for Retail Promotions and Imports in Cologne once
again as the HUB for best-selling volume sales. 8,900 buyers from a broad range
of business sectors in Germany and abroad ensure optimum trade fair business
Incredible variety –
the exhibit categories at the IAW:
Statements by the exhibitors
Visitor target groups
are mainly buyers from:
With the focus on promotional merchandise, seasonal
for the autumn edition. As an effective showcase for ma-
and trend-led products, bargain-priced goods and volume
nufacturers, wholesalers and importers, the IAW reaches
business, suppliers and buyers agree that there is simply
a broad audience of trade professionals and ensures ma-
no alternative to the IAW. The international Trade Fair for
ximum attention for the products on display. A trade fair
Food & drinks
the retail trade in Cologne is twice a year Europe’s leading
stand at the IAW is a wise investment that soon pays off.
Toiletries & cosmetics
outlets
event in terms of orders – in other words, an absolute must
8,900 visitors from over 60 countries over just three days,
Textiles & clothing
stores
for retailers and buyers. No other event boasts such a broad
including buyers from almost all the major retail chains, is
Sport & leisure articles
ganizations
range of product segments and offers buyers a unique op-
a guarantee of good sales. The high-calibre trade audience
Toys
portunity to do business, pick their products for the next
and the attractive supporting program easily justify the cost
Electronic goods
season and place orders on the spot. Dealers in every sec-
of the stand rental.
Household goods
Companies who have attended the IAW fairs:
Meinhard Vinnemeier, Vinnemeier GmbH (DE)
tor value the professional organization of the trade fair – as
Make sure you do not miss the chance to be in Colog-
Office supplies
Aldi, A.S. Watson, Barry Group, Budnikowsky, Centershop, DA
“For us the IAW is the highlight of the season. This was
demonstrated by the consistent growth in exhibitor and vi-
ne when attention is once again directed at promotio-
Plants & flowers, Gardening products
Retailgroep, Dohle Handelsgr., Edeka, Expobörse, Galeria Kaufhof,
confirmed again this time, starting with the first day, which
sitor numbers. Each IAW breaks the records of its predeces-
nal products as well as best-sellers for volume sales.
Seasonal & trend-led products
Globus, Hagebau, Idee + Spiel, Karstadt, Kaufland, KiK, Kienast,
was super. We were kept busy with visitors coming to the
sors. More exhibitors, more visitors, more occupied stand
Save 10 % on the already resonable stand costs and
DIY & hardware products
Krümet, Lekkerland, Maco-Möbel, MÄC GEIZ, Magasins BOUM,
stand right to the end.”
space – there was increase in every trade fair parameter at
take advantage of the early booking discount until
Gifts
Media Markt Saturn, Metro, mytoys.de, Netto, nahkauf, NKD, Nor-
the last event in March 2014. Due to the positive develop-
10.07.2014!
Jewellery, clocks & watches
ma, Obi, Otto’s, Th.Philipps, Penny plus d.o.o., Picks raus, Pluson-
Small items of furniture & home accessories
line, POCO, Raiffeisen, Real, REWE, SuperCoop, T€di, Tedox, Toom,
Pet supplies
TK Maxx, Westfalia, Woolworth, Zimmermann and many others!
ment the IAW trade fair organizers have already booked
the additional exhibition hall 11.1 (adjacent to hall 10.2)
www.iaw-messe.de/stand-booking.aspx
Building markets
Discount stores
Gardening markets
Off-price shops
Andrew Greenaway, United Brands Ltd. (UK)
Individual retail
Department and Furniture
Supermarket chains
Consumer markets
Retail or-
Mail order companies
Webshops
“The IAW was well attended and generated a lot of potential business. We will definitely come again!“
Tomasz Otrembski, Eurocosmetics (PL)
“We are really happy with the IAW. We received lots of enquiries and were able to make many new contacts.“
Jean Guevara, Fomax (FR)
“We are very pleased with the outcome of our first time in
Cologne. We were able to conclude many good contracts
and acquired numerous new customers.”
Ventura Pales, Arte Regal Import (ES)
“We always invite our German customers to meet us here
in Cologne. This is simply the ideal platform for showcasing
our product range to best effect.”
Tim Schmidt, Topbrands Europe BV (NL)
“Our presentation at the IAW was once again really worthwhile. The large numbers and quality of the customers
again secured us some great sales.”
Bertil Wessels, Edco Eindhoven B.V. (NL)
“The trade fair was a success for us: we were able to cultivate relations with existing contacts, while also getting
plenty of new leads.”
www.iaw-messe.de/statements.aspx
International
trade audience
The International Trade Fair for
Retail Promotions and Imports
is solely dedicated to trade visitors. At the last showcase 8,900
international buyers from 62
countries came to place orders,
establish new contacts and get
new ideas about trends. The proportion of foreign visitors has
grown continuously to a high
level of 21 %, with the biggest
increase from Eastern and Southern Europe.
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Great start For new exhibitors:
Special with stand construction included
Our comprehensive package is tailor-made for you and should answer any
doubts that the IAW might not be just right for you! You will only pay a very
low surcharge to the stand rental and the stand assembly is already included
in the price of the stand space together with many other benefits.
€ 120 / m2 Row stand | € 130 / m2 Corner stand
(plus advertising contribution and advance payment for services)
We deal with everything you need for your stand.
Your stand booking covers:
Stand area 12 to 30 m2, row or corner stand (other
stand sizes available on request), Shell scheme with
white aluminium framed walls, 2.50 m high
Carpet tiles in four different colours
1 table with 3 chairs
1 lockable reception desk
2 shelves (91 x 140 x 36 cm)
Company name sign (20 characters)
This could be your stand
Rahmenlos, Corner stand, 20 m2
Lighting (1 spot per 3 m2 exhibit space) including
installation and power supply connection (3 KW main
supply incl. socket, consumption will be charged
separately)
Initial stand cleaning
For stand sizes as from 16 m2: 1 lockable cabin (1 x 1 m)
with 3 wall mounted shelves, coat hooks and waste bin
Your PR package for extensive advertising impact
Your company will be named on the IAW website as a
new exhibitor with a link to your website.
BIP, Row stand, 16 m2
You will receive 2.500 impressions of your banner
advertisement on our website (additional impressions
are possible at a cost of € 24.50 per thousand).
You are also entitled to two full page ads in the
IAW Online Trend Catalogue (ready layout to be
provided by the exhibitor).
Just think of all the additional services, which every
exhibitor will receive like your own online showcase at
zentrada, free advertising material and free of charge
refreshments and snacks for you and your customers.
www.iaw-messe.de
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Why
the event:
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International profile
Over 300 exhibitors and 8,900 visitors, with a share
of 21 % coming from 62 countries, meet at a single
market-place.
Diversity
Every retail sector is represented on a total display
area of more than 26,000 m2.
Professionalism
The IAW targets retailers only, e.g. buyers from nearly every major German and European retail chain.
Books brimming with orders
The event is not only a good source for information
but also unparalled by its volume of orders taken.
Location
The IAW takes place at the heart of a unique market
in Germany’s most vibrant economic region close to
strong Benelux trading partners.
Publicity
A strong media presence ensures optimal media
coverage of the products exhibited.
Good value for money
Very favourable stand rental charges starting as low
as € 85.50/ m2 (incl. early booking discount) for a
row stand.
Service
Generous additional services: free refreshments at
the trade fair, VIP Lounge, reductions on rail travel
and hotel accommodation, complimentary admission tickets.
Promotion and Advertising
Free admittance for your customers, banner advertising on the IAW website, advertisement in the online trend catalogue, company entry including logo,
image text and link appears on the list of exhibitors
and much more.
Online Show room
Every exhibitor who books a display area of at least
30 m² is entitled to a free IAW show room online
exclusively at zentrada.network.
Added value
Free participation in the prestigious competition
TRENDSELLER Product-Award.
Business tips
Every day, the IAW Trendforum offers practical tips
and sound business advice – all free of charge.
www.iaw-messe.de/stand-booking.aspx
THE MOST CONVENIENT OPTION FOR YOUR STAND
Perhaps you don’t have enough time to focus on
what would be the best stand design? Don’t worry,
we can help out with our special service package.
Simply book a fully fitted modular stand. This favourably priced option means that when you arrive at the
trade fair you only have to set up your exhibits and
decorate them as you like. We deal with everything
else, including special requests. If you need shelves,
clothes racks or a special display, we can do it for
you. Just let us know!
www.iaw-messe.de/stand-construction.aspx
LOEWE Deutschland AG & Co.KG Sascha Lehneis, Tel. +49 345 6 85 59-17, s.lehneis@loewe-messebau.de
Verkerk Standbouw B.V. Antoinette van Eijk-Bos, Tel. +31 348 442308, info@verkerkstandbouw.nl
www.iaw-messe.de