Sanoma - Personal web pages for people of Metropolia
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Sanoma - Personal web pages for people of Metropolia
Sanoma and Editorial solutions Sami Majaniemi Konsta Tuominen 30.9.2015 Metropolia Sami and Konsta Who we are What we have done What is our main job at Sanoma, Why we are here sami.majaniemi@sanoma.com konsta.tuominen@sanoma.fi Agenda Sanoma Technology Sanoma Corporation Editorial solutions - CCI News Gate program Open discussion Sanoma Corporate Sanoma in a Nutshell 2014 figures 118.8 1,902 EBIT excluding nonrecurring items, EUR million Net sales, EUR million 7,583 FTEs Sanoma in Finland – Biggest in mediahause NetSales 682 M€ FTEs Digital NetSales 2 773 75 M€ EBIT 31 M€ 6 92 % Age of 25–44 91 % Of all Finnish people 97 % 7 Of people in Helsingki metropolitan area Presentation name We reach almost all the Finns every day Strong Brands, Great Content, Loyal Customers and Consumers 8 September 2015 Market Leader in Consumer Media Finland Netherlands Sanoma Yle Alma Media MTV TS-Yhtymä Keskisuomalainen Otavamedia EUR million Sanoma De Persgroep NL Telegraaf Media Wegener RTL NL Audax STER #1 0 200 #1 in newspapers #1 in magazines #1 in online advertising #2 in commercial television #1 in commercial radio 400 600 800 EUR million #1 0 200 #1 in consumer magazines #1 in online advertising #2 in commercial television #1 in digital news services 400 600 800 Market Leader in Learning Finland Sweden Netherlands Market position: #1 Net sales: ~ EUR 50 million Market position: #2 Net sales: ~ EUR 25 million Market position: #2 Net sales: ~ EUR 100 million Belgium Poland Global market Market position: #1 Net sales: ~ EUR 35 million Market position: #1 Net sales: ~ EUR 75 million Market position: a leading player in online learning Net sales: ~ EUR 15 million 10 May 2015 Quick Look at Sanoma’s Strategy Mission: Get the world – Sanoma helps people access and understand the world Our strategic aspiration Market leader in consumer media and learning in our countries of operation Our strategic goals Growth and transformation Profitability & balance sheet – ”fund the journey” Organisation – ”organise to win” Video Good Growth in Digital Sales of News Brands Ilta-Sanomat and Helsingin Sanomat Ilta-Sanomat continues strong growth in digital Growth in digital sales Very strong position in mobile. Mobile sales developing extremely well +10% Strong growth in ISTV video starts and sales Q2 2014 HS digital on good growth path, helped by several improvements Q2 2015 Growth in digital sales New HS evening edition Wider offering of products, e.g. books on HS platform Reader satisfaction increased +29% Q2 2014 Q2 2015 Learning – Highlights of Success Teacher Online Services platform in Finland reaches 90% penetration of teachers 75% Of primary school pupils in Netherlands and Belgium use Sanoma Learning platforms Exercise platform Bingel used in 80% of Belgian primary schools, also launched in Sweden First in market with 6 new fully digital courses (methods) launched in Netherlands Partnership with Knewton to develop personalised learning products Sanoma Group Net sales by type of sales, FY 2014 Other & elim. 5% Learning 15 % TV & Radio 18 % Online & mobile 12 % Magazines 34 % Newspapers 16 % Media BeNe Net sales by type of sales, FY 2014 Other 17% Print circulation 42% TV & radio 22% Online & mobile 10% Print advertising 8% Media Finland Net sales by type of sales, FY 2014 Other 10% TV & radio 15% Print circ. 42% Online & mobile 13% Print adv. 20% Learning Net sales by type of sales, FY 2014 33% 25% Pure digital 14% 16% 12% 9% 4% Print 52% Hybrid 31% Netherlands Services 4% Poland Finland Belgium Sweden International Sanoma – Largest Shareholders 31 August 2015 1. Jane and Aatos Erkko Foundation 2. Antti Herlin (Holding Manutas Oy: 10.77%, personal: 0.02%) % of shares and votes 23.18 10.79 3. Robin Langenskiöld 7.54 4. Rafaela Seppälä 6.31 5. Helsingin Sanomat Foundation 3.50 6. Ilmarinen Mutual Pension Insurance Company 2.19 7. Foundation for Actors’ Old-age Home 1.38 8. State Pension Fund 1.28 9. Alex Noyer 1.21 10. WSOY Literary Foundation 1.18 Foreign ownership in total Total number of shares Total number of shareholders Institutional investors: around 65% of shares Private investors: around 35% of shares 23.2% 8.0 162,812,093 27,341 48.7% 10.8% 7.5% 3.5% 6.3% Jane and Aatos Erkko Foundation Rafaela Seppälä Antti Herlin Helsingin Sanomat Foundation Robin Langenskiöld Others The story of Sanoma Technology Sanoma Technology organization CTO Strategy and governance Sourcing Technology PMO Communications Finance Tech strategy & Architecture HR (Human resources) Exec Assistant Demand NL Demand FI Consumer solutions Digital Technology FI Demand Digital Demand Learning Business solutions Content Creation Operations & Service Mgmt Data center Network and telco Digital TechnologyNL Media B2B Service Mngt FI Digital core services Media B2C Service Mngt NL BI and Data Mobile dev centre Business Engagement (Demand) Finance & HR Service Delivery (Supply) The role of technology in the transformation of Sanoma Media is changing, so Sanoma is transforming, and technology is making it happen 21 02.10.2015 The Story of Technology Half of the content consumption on our network goes via smartphone and tablet, mostly via phone . . . . . . with online TV/Video (on Demand) growth on tablet will further increase. Total page views Mobile total tablets handsets 197.5M 102.3M (51.8%) 28.0M (14.2%) 74.3M (37.6%) FI: Total Sanoma network traffic; Weekly page views average, NL: Sanoma network – visits per quarter per device 3 / 2014 Sanoma is the market leader in chosen businesses and markets Finland Sweden Sanoma Technology aims to be the trusted and innovative technology partner to business units and support functions The Netherlands Poland Belgium Hungary Magazine publishing Newspaper publishing Learning Television Online operations 24 02.10.2015 The Story of Technology Radio Roadmap to success Doing the right things Doing the things right Business alignment Sourcing For speed, agility and business innovation Architecture With the best people Expertise Business alignment We focus on doing the right things Demand and PMO functions capture strategic needs of business Transparency of technology portfolio for enabling prioritisation Alignment of business and technology strategy. 27 02.10.2015 The Story of Technology Sourcing We focus on doing the things right Right sourcing for different situations Manage Service Delivery Substantial savings through sourcing of infrastructure and professional services and license agreements 28 02.10.2015 The Story of Technology Architecture We design technology for speed, agility and business innovation Design for business transformation Business agility through modular architecture Enablers for business innovation Business continuity and compliance for digital delivery Expertise We invest in experts and expertise we need Attracting Developing Combining Retaining Thank you! Video Case: Sanoma Editorial Solution Program Contents 33 2 October 2015 1. 2. 3. 4. 5. 6. 7. 8. 9. Background Objectives Scope Organization Way of working System Architecture Phasing Key Learnings Future Activities The editorial publishing platform is the engine for content production 3000 6000 5000 Received Uutiskuvaa Photos Articles created 850 Editorial pages Daily volumes 900+ Journalists Editorial publishing starting point Dozens of siloed processes! 60 Brands 4 Publishing Channels 5 Editorial Platforms (30 + technologies) Program Objectives “Ten Points” or the Common Objectives of the NewsGate project in Sanoma: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Common and cost efficient Sanoma Finland level solution Flexible co-operation and content sharing between newsrooms User friendly and effective workflows Multi-channel publishing Two-way page structure planning High quality layout design Out-of-the-box solution with minimum customization Possible to extend using Standard API’s Reliability and cost-efficiency in IT maintenance News planning and managing of (editorial) workflows Program Product Scope Total of about 40 titles created by ~900 journalists – desks from few people to 200+. All products have print and online publishing in scope. Paid Magazine circulation total ~1 M. Daily Pay Newspapers Total ~ 0.6M, Free sheets ~0,6M. Roll-outs of 2nd Completion Phase Ilta-Sanomat Sanoma Lifestyle Helsingin Sanomat Ilta-Sanomat Urheilusanomat Viikkoliite TV-lehti Extra: Historia, Lifestyle Veikkauksen pelit IS-lööppi, U-lööppi iltasanomat.fi taloussanomat.fi Itviikko.fi, digitoday.fi Startel Naiset content group: Me Naiset Gloria Cosmopolitan MeNaiset.fi Helsingin Sanomat HS työ- ja kotiliite Nyt (ml. Tv-liite) Kuukausiliite Metro HS Mesta HS Extra HS Teema HS Lööppi HS ilmoitusliitteet Tiede Sanoma Lifestyle Perhe ja koti content group: Glorian Ruoka & Viini Glorian Koti Suuri Käsityö Kodin Kuvalehti Vauva Meidän Perhe Brands Products Roll-outs of 1st Completion Phase Products NOT in scope: Custom publishing (~20 titles) 37 2 October 2015 Donald Duck Family Disney Book Clubs Puzzles (~15 titles) Hyvä elämä content group: ET ET Terveys Matkaopas Hyvä Terveys Sport CCI Europe CCI Europe chosen as Sanoma Finland level solution covering all newspaper and magazine products + integration with TV-news. Sanoma has a long lasting strategic partnership of more than 15 years with CCI in production of Helsingin Sanomat and Ilta-Sanomat products. Biggest installation of CCI today is Gannett (USA) with more than 4 000 users. The most recent CCI deployments in Europe include: Axel Springer, Rossel Group and Roularta Media Group. References etc. Editorial Solution Core Capabilities: covers these Process Areas Page structure planning and ads material Handling of Ads and supplements Structure planning and task management Placing of Ads Work shift management Supplements management Content Production & collaboration Multi-channel content production and sharing of content Image and video workflows Layout, preview and content enrichment Publish to any channel Layout of print products Print iPad / tablet Layout of tablet/mobile products Site management and social media Site or application management e.g. front page of online site Moderation of readers’ material or social media Mobile Ad reservations and material management Classified Ads pagination Image and video processing Content enrichment, asset linking and previews ePaper Online New channel? = Primary Capability of Editorial Solution 39 2 October 2015 Archive solution or DAM for all published content Overview of System Architecture & Integrations CCI Software is based on ”3-Tier” Architecture with Application Servers and DB Server – Both ”FIT” and ”FAT” clients for end-users About 40 integrations with various backend and frontend systems – Ads, Archiving, Web CMS, Typesetting, etc. Identical disaster recovery site with production 24/7 System Support 40 2 October 2015 CCI NewsGate Project - Application Architecture & Integrations How are we organized Program Management Project Steering Committee (main project) Subprojects Teams Reference Group Agile way of working: 42 2 October 2015 Change in the newsrooms lead by Product Owners Team Driven (8 virtual teams) Shared Roadmap Constant feedback from customers Quality Assurance as integral part Collaboration Tools as (Atlassian) Jira, Confluence Sanoma NewsGate Project 2nd Phase planning Decision making in all levels: Program Objectives & Benefit analysis Program SG Project Steering Committee Teams 43 2 October 2015 Project Change Management & Contracts Definitions, Workflows, Setups, Tasks, Issues, Processes etc. Program Phasing System evaluation period consisted of extensive proof of concept and system piloting. – Scope extended to cover both News papers & Magazines during system evaluation & RFP. – Cross division decision making process before starting actual implementation took lot of effort and time! Program phases divided in major Mile Stones, but actual activities driven by agile teams. RFI of 10 potential vendors. POC and piloting of 5 different solutions. RFP and vendor contracting. Implementation and start of 1st Phase deployments with CCI as the chosen vendor. 2nd Deployment Phase to be finalized during 2015. (we are here!) 2015/H2 -> Mixture of different Editorial Systems RFI & System Evaluation RFP Definition & Implementation Program Phasing Decision making for starting the implementation Deployment Phase 1 Deployment Phase 2 Common Sanoma Finland solution Current state & Achieved targets +20 Products Rolled out >70% 10 Deployments done so far CR’s handled 500 45 Trained users using the system Presentation name ~2500 Issues solved Embrace Agility Key Learnings Start light Keep close to the customer 46 Quality is the King Presentation name Future Activities Online strategies Video workflow enhancements Content sharing & collaboration Magazine workflow improvements etc. 47 Presentation name Thank you!
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