2015 - Cycle News

2015
Me d i a K i t
a m e r i c a’ s m oto rc yc l e n e w s s o u rc e
• Link readers directly to multiple sections of your
site from a single ad. With a single click, the reader
can be linked directly to the desired section of your
site for a particular product
Cycle News is the most respected news source in the motorcycle
industry. For over 40 years, Cycle News has been delivering the most timely
motorcycle news every week. In February 2011 Cycle News re-launched
as an innovative and interactive digital magazine, combining the highest
editorial and photography standards with the interactivity and engagement
of the digital format. Cycle News continues to grow and evolve, reaching
thousands of enthusiasts around the globe on tablets, smartphones and
computer screens. Cycle News is unique in the marketplace and is quickly
establishing itself as the leader in the new era of publishing. Cycle News is
committed to delivering timely content in high-quality compelling format that
encourages advertisers and readers to share their favorite motorcycle news.
• Embed
video directly into your ads
to provide a powerful message and far
more information
• Coverage of all segments of the
motorcycle market with industry news,
bike test, new product information and
event coverage
The Fuelpak FP3 will revolutionize fuel management for all
new Harley-Davidson models now using the HDLAN (CAN
Bus) system. Connecting wirelessly by Bluetooth to iPhone or
Android Smartphones, Fuelpak FP3 uses Flash technology to
recalibrate engine parameters and mapping for Vance &
Hines exhaust systems downloaded from the expansive library
of calibrations developed by Vance & Hines.
•
•
•
•
•
Smartphone App User Interface (iOS and Android)
Recalibrates ECM by Flash Tuning
Autotune Feature for Added Tuning Precision
Displays Live Sensor Data
App Links Direct to Customer Service Site
FITMENT NOTES:
* FUELPAK FP3 IS COMPATIBLE WITH CAN BUS MODELS ONLY
(TOURING, SOFTAIL, DYNA & SPORTSTER)
* FUELPAK FP3 IS NOT COMPATIBLE WITH V-ROD MODELS.
* MAPS ARE CURRENTLY AVAILABLE FOR:
SPORTSTER, DYNA, SOFTAIL, TOURING AND TRIKE MODELS.
* MAPS FOR 110CI CVO MODELS COMING SOON.
EMISSIONS NOTICE:
FUELPAK IS INTENDED FOR RACING USE ONLY, AND IS NOT LEGAL FOR SALE OR
USE IN CALIFORNIA ON POLLUTION-CONTROLLED VEHICLES.
CONTACT YOUR DRAG SPECIALTIES DEALER FOR PRICING AND AVAILABILITY.
1 CONNECT
2 TUNE
3 RIDE
SAVE UP TO
64%FF
2014 GEAR
*closeouts & non-current
Professional rider under closed-course conditions. Suzuki, the “S” logo, and Suzuki
model and product names are Suzuki Trademarks or ®. © Suzuki Motor of America,
Inc. 2014.
• Readers can easily share content via
Social Media
adopters and heavy influencers in the
motorcycle market!
FUEL MANAGEMENT EASY AS...
BLOWOUT
NEW PRICE REDUCTIONS
ON 2014 GEAR FROM
TOP BR A N D S
Visit us online: www.Motorcycle-Superstore.com | Call toll free: (877) 668-6872
• The new Cycle News is reaching early
What are the advantages of Cycle News and this format?
• You can reach enthusiasts within
days, surrounded by stories and
features that are relevant and timely
• The ads in the digital magazine have
amazing impact, especially
when viewed on an iPad,
which accounts for over 20%
of the readership
MX
THE NEW 2015 RM-Z450
SEE IT IN ACTION
Now with even more
championship-proven features:
Suzuki Holeshot Assist Control
Redesigned Engine
Reshaped Frame
Showa SFF-Air Fork
Get all the details at
suzukicycles.com/2015rm-z
• Click here to see what
Kevin Windham, Ryan
Villopoto, Josh Hayes, Terry
Vance, Troy Lee and other
leaders of the sport have to
say about the Cycle News
weekly digital magazine.
20.0% Honda Yamaha 16.9% KTM 16.0% Suzuki 10.6% 7.2% BMW 7.0% Kawasaki 4.1% Harley Davidson Triumph 3.6% Ducac 3.6% Aprilia 1.6% Husqvarna 0.7% 0.7% Husaberg Gas Gas 0.7% 7.4% Other 2011 Digital Magazine Reader Survey Do you have a preferred Vre brand? What brand of helmet do you usually wear? Arai 29.7% 31.4% Dunlop Shoei 20.0% HJC 13.6% 14.0% Michelin 7.0% Bell Troy Lee Designs 2.5% 12.1% Bridgestone Scorpion 2.5% 2.5% KBC 7.1% Pirelli Thor 2.3% Fox 1.4% 6.2% Other, please 1.4% AGV O’Neal 1.1% 5.3% Metzler FLY 1.1% ONE Industries 0.9% 3.0% Maxxis AFX 0.9% Shark 0.5% 1.8% Kenda 0.2% Sparx MSR 0.2% 0.2% Cheng Shin Answer 0.2% 661 0.2% No preference 19.0% 11.8% Other, please 2011 Digital Magazine Reader Survey Survey conducted online via Zoomerang with links in the November 1st and November 8th issues. 473 completed. Contact: Sean Finley. Sean.Finley@DigitalThrottle.com or (949) 207‐3209 What brand of riding boots do you usually wear? If you ride on the street, which of the following apparel items do you typically wear? Alpinestars 38.3% Sidi 20.4% 99% Helmet Gaerne 8.0% Fox 2.8% Gloves 94% Oxtar 2.5% Motorcycle AXO 2.1% 83% specific jacket O’Neal 1.1% Motorcycle MSR 0.7% 68% specific boots Fly 0.2% Motorcycle 45% 661 0.2% specific pants or None 7.1% One Piece 11% Other, please 16.5% Motorcycle Digital Magazine Reader Survey
2011 Digital Magazine Reader Survey •
40,000 Unique Visitors each month (15 - 20,000 Unique Visitors per issue; not the same readers every week)
o Over 7,000 Unique Visitors per month via the iPad app…and rapidly increasing
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Readers spend an average of nearly 18 minutes per issue
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Over 96,000 User Sessions in October viewed 4,131,764 pages for an average of 43 pages per visit
•
96% of Cycle News readers own a motorcycle
o 43% own 4 or more motorcycles
 30% - Primary bike is a Dirt motorcycle (17% Off-Road and 13% Motocross)
 21% - Primary bike is a Sport Bike
 9% - Primary bike is a Touring bike
 8% - Primary bike is an Adventure bike (BMW GS, KTM Adventure, Kawasaki KLR, Suzuki V-strom, etc.)
 8% - Primary bike is a Dual Sport bike
 4% - Primary bike is a Cruiser
 2% - Primary bike is a Flat Track bike
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Types of riding or racing that readers participate in (all that apply)
o 35% - Sport Bike riding
 14% - Street bike track days
o 32% - Commuting by motorcycle
o 31% - Serious Trail Riding
o 30% - Touring
o 28% - Dual Sport
o 24% - Motocross
o 23% - Enduro, Cross Country, Hare Scrambles
o 18% - Cruising
o 18% - Desert riding
o 16% - Adventure riding
o 9% - Trials
o 18% - Other including Supermoto, Flat Track, Ice Racing, Vintage Racing, Drag Racing, etc.
•
37% of readers compete in organized, sanctioned racing events
•
86% perform their own maintenance on their bikes
•
Click here to see the latest issue
Survey conducted on-line via Zoomerang with email blast and link on website on 10/20/11. 578 completed.
What brand is the bike you ride most? 20.0% Honda 16.9% Yamaha 16.0% KTM 10.6% Suzuki 7.2% BMW 7.0% Kawasaki 4.1% Harley Davidson 3.6% Triumph 3.6% Ducac 1.6% Aprilia 0.7% Husqvarna 0.7% Husaberg 0.7% Gas Gas 7.4% Other 2011 Digital Magazine Reader Survey Do you have a preferred Vre brand? What brand of helmet do you usually wear? 29.7% Arai Dunlop 31.4% 20.0% Shoei 13.6% HJC Michelin 14.0% 7.0% Bell Troy Lee Designs 2.5% Bridgestone 12.1% 2.5% Scorpion 2.5% KBC Pirelli 7.1% 2.3% Thor 1.4% Fox Other, please 6.2% 1.4% AGV 1.1% 5.3% O’Neal Metzler 1.1% FLY ONE Industries 0.9% Maxxis 3.0% 0.9% AFX 0.5% Shark Kenda 1.8% 0.2% Sparx 0.2% MSR Cheng Shin 0.2% Answer 0.2% 0.2% 661 Other, please No preference 19.0% 11.8% 2011 Digital Magazine Reader Survey Survey conducted online via Zoomerang with links in the November 1st and November 8th issues. 473 completed. What brand of riding boots do you usually wear? Contact: Sean Finley. Sean.Finley@DigitalThrottle.com or (949) 207‐3209 If you ride on the street, which of the following apparel items Alpinestars 38.3% do you typically wear? Sidi 20.4% 99% Helmet Gaerne 8.0% Fox 2.8% 94% Gloves Oxtar 2.5% AXO 2.1% Motorcycle 83% O’Neal 1.1% specific jacket MSR 0.7% Motorcycle 68% Fly 0.2% specific boots 0.2% Motorcycle 661 45% 7.1% None specific pants or Other, please 16.5% One Piece 11% Motorcycle Survey conducted online via Zoomerang with links in the November 1st and November 8th issues. 473 completed. Contact: Sean Finley. Sean.Finley@DigitalThrottle.com or (949) 207‐3209 2011 Digital Magazine Reader Survey Where do you usually purchase your motorcycle apparel Where do you usually purchase your motorcycle service and/
(including helmets)? or performance products? Motorcycle Motorcycle dealer/accessory 48% 54% dealer/accessory shop Online retailers 45% 39% Online retailers Phone / Mail 3% order Phone / Mail 3% order Other, please 3% specify Other 4% Do you use Motorcycle Specific Oil? Survey conducted online via Zoomerang with links in the November 1st and November 8th issues. 473 completed. Contact: Sean Finley. Sean.Finley@DigitalThrottle.com or (949) 207‐3209 Motul 11.6% Castrol 10.6% Honda Pro Oils Amsoil Yamalube Maxima 9.7% 9.2% 8.7% 8.2% Survey conducted online via Zoomerang with links in the November 1st and November 8th issues. 473 completed. Contact: Sean Finley. Sean.Finley@DigitalThrottle.com or (949) 207‐3209 Where do you usually purchase your motorcycle apparel (including helmets)? 2011 Digital Magazine Reader Survey Motorcycle dealer/accessory 54% shop Where do you usually purchase your motorcycle service and/
or performance products? Online retailers 39% Motorcycle 48% dealer/accessory Phone / Mail 3% 45% Online retailers order Phone / Mail 3% order Other 4% Other, please 3% specify Survey conducted online via Zoomerang with links in the November 1st and November 8th issues. 473 completed. Contact: Sean Finley. Sean.Finley@DigitalThrottle.com or (949) 207‐3209 Do you use Motorcycle Specific Oil? 11.6% Motul 10.6% Castrol Honda Pro Oils 9.7% 9.2% Amsoil 8.7% Yamalube 8.2% Maxima 6.3% Spectro 5.3% Mobil 1 Bel‐Ray Silkolene Motorex Lucas HD Suzuki Red Line Klotz Shell Penzoil Other 5.1% 4.1% 2.4% 1.9% 1.9% 1.7% 1.2% 1.2% 1.0% 1.0% 8.9% Survey conducted online via Zoomerang with links in the November 1st and November 8th issues. 473 completed. Contact: Sean Finley. Sean.Finley@DigitalThrottle.com or (949) 207‐3209 specifications
Ad specifications
High Res PDF, (300 DPI, fonts embedded). 11 Point font recommended for readability.
Please link all desired elements (website URL, Facebook button, Products, etc.).
Do not include crop marks or bleeds.
Dimensions Spread: Full Page: 2/3 Page (Vertical Only): 1/2 Page (Horizontal): 1/3 Page (Vertical Only): 1/4 Page (Square Only):
14.00 wide x 9.25 inches tall
7.00 wide x 9.25 inches tall
4.67 wide x 9.25 inches tall
7.00 wide x 4.63 inches tall
2.33 wide x 9.25 inches tall
3.5 wide x 4.63 inches tall
Embedded Video Specs within digital edition ads
•
•
Provide link to YouTube video that you want to place in the ad.
Within the ad, leave a space for the video to be placed (ideally, place a screen shot of the video in the size you want to have the embedded video). The embedded video will be placed over the top of the placeholder.
The embedded video can
be any size that you want but
should be a 16x9 ratio.
advertising rates
Ad size
1x
12x 25x 38x50x
Spread
$1,350 $1,170 $1,080 $990 $900
Full Page
$750 $650 $600 $550 $500
2/3 Page (Vertical Only)
$520 $450 $415 $380 $345
1/2 Page
$395 $340 $315 $290 $265
1/3 Page (Vertical Only)
$260 $225 $210 $190 $175
1/4 Page (Square Only)
NA
$170 $160 $145 $130
*All Rates are NET
ad space dates
Issue #Issue Live DateSpace Confirmation
Ads Due
Vol. 52 Issue 1
Vol. 52 Issue 2
Vol. 52 Issue 3
Vol. 52 Issue 4
Vol. 52 Issue 5
Vol. 52 Issue 6
Vol. 52 Issue 7
Vol. 52 Issue 8
Vol. 52 Issue 9
Vol. 52 Issue 10
Vol. 52 Issue 11
Vol. 52 Issue 12
Vol. 52 Issue 13
Vol. 52 Issue 14
Vol. 52 Issue 15
Vol. 52 Issue 16
Vol. 52 Issue 17
Vol. 52 Issue 18
Vol. 52 Issue 19
Vol. 52 Issue 20
Vol. 52 Issue 21
Vol. 52 Issue 22
Vol. 52 Issue 23
Vol. 52 Issue 24
Vol. 52 Issue 25
Vol. 52 Issue 26
Vol. 52 Issue 27
Vol. 52 Issue 28
Vol. 52 Issue 29
Vol. 52 Issue 30
Vol. 52 Issue 31
Vol. 52 Issue 32
Vol. 52 Issue 33
Vol. 52 Issue 34
Vol. 52 Issue 35
Vol. 52 Issue 36
Vol. 52 Issue 37
Vol. 52 Issue 38
Vol. 52 Issue 39
Vol. 52 Issue 40
Vol. 52 Issue 41
Vol. 52 Issue 42
Vol. 52 Issue 43
Vol. 52 Issue 44
Vol. 52 Issue 45
Vol. 52 Issue 46
Vol. 52 Issue 47
Vol. 52 Issue 48
Vol. 52 Issue 49
Vol. 52 Issue 50
Thursday, January 01, 2015
Thursday, January 08, 2015
Thursday, January 15, 2015
Thursday, January 22, 2015
Thursday, January 29, 2015
Thursday, February 05, 2015
Friday, February 13, 2015
Thursday, February 19, 2015
Thursday, February 26, 2015
Thursday, March 05, 2015
Thursday, March 12, 2015
Thursday, March 19, 2015
Thursday, March 26, 2015
Thursday, April 02, 2015
Thursday, April 09, 2015
Thursday, April 16, 2015
Thursday, April 23, 2015
Thursday, April 30, 2015
Thursday, May 07, 2015
Thursday, May 14, 2015
Friday, May 22, 2015
Thursday, May 28, 2015
Thursday, June 04, 2015
Thursday, June 11, 2015
Thursday, June 18, 2015
Thursday, June 25, 2015
Thursday, July 02, 2015
Thursday, July 09, 2015
Thursday, July 16, 2015
Thursday, July 23, 2015
Thursday, July 30, 2015
Thursday, August 06, 2015
Thursday, August 13, 2015
Thursday, August 20, 2015
Thursday, August 27, 2015
Friday, September 04, 2015
Thursday, September 10, 2015
Thursday, September 17, 2015
Thursday, September 24, 2015
Thursday, October 01, 2015
Thursday, October 08, 2015
Thursday, October 15, 2015
Thursday, October 22, 2015
Thursday, October 29, 2015
Thursday, November 05, 2015
Thursday, November 12, 2015
Thursday, November 19, 2015
Thursday, November 26, 2015
Thursday, December 03, 2015
Thursday, December 10, 2015
Tuesday, January 06, 2015
Tuesday, January 13, 2015
Tuesday, January 20, 2015
Tuesday, January 27, 2015
Tuesday, February 03, 2015
Tuesday, February 10, 2015
Wednesday, February 18, 2015
Tuesday, February 24, 2015
Tuesday, March 03, 2015
Tuesday, March 10, 2015
Tuesday, March 17, 2015
Tuesday, March 24, 2015
Tuesday, March 31, 2015
Tuesday, April 07, 2015
Tuesday, April 14, 2015
Tuesday, April 21, 2015
Tuesday, April 28, 2015
Tuesday, May 05, 2015
Tuesday, May 12, 2015
Tuesday, May 19, 2015
Wednesday, May 27, 2015
Tuesday, June 02, 2015
Tuesday, June 09, 2015
Tuesday, June 16, 2015
Tuesday, June 23, 2015
Tuesday, June 30, 2015
Tuesday, July 07, 2015
Tuesday, July 14, 2015
Tuesday, July 21, 2015
Tuesday, July 28, 2015
Tuesday, August 04, 2015
Tuesday, August 11, 2015
Tuesday, August 18, 2015
Tuesday, August 25, 2015
Tuesday, September 01, 2015
Wednesday, September 09, 2015
Tuesday, September 15, 2015
Tuesday, September 22, 2015
Tuesday, September 29, 2015
Tuesday, October 06, 2015
Tuesday, October 13, 2015
Tuesday, October 20, 2015
Tuesday, October 27, 2015
Tuesday, November 03, 2015
Tuesday, November 10, 2015
Tuesday, November 17, 2015
Tuesday, November 24, 2015
Tuesday, December 01, 2015
Tuesday, December 08, 2015
Tuesday, December 15, 2015
Wednesday, December 31, 2014
Wednesday, January 07, 2015
Wednesday, January 14, 2015
Wednesday, January 21, 2015
Wednesday, January 28, 2015
Wednesday, February 04, 2015
Thursday, February 12, 2015
Wednesday, February 18, 2015
Wednesday, February 25, 2015
Wednesday, March 04, 2015
Wednesday, March 11, 2015
Wednesday, March 18, 2015
Wednesday, March 25, 2015
Wednesday, April 01, 2015
Wednesday, April 08, 2015
Wednesday, April 15, 2015
Wednesday, April 22, 2015
Wednesday, April 29, 2015
Wednesday, May 06, 2015
Wednesday, May 13, 2015
Thursday, May 21, 2015
Wednesday, May 27, 2015
Wednesday, June 03, 2015
Wednesday, June 10, 2015
Wednesday, June 17, 2015
Wednesday, June 24, 2015
Wednesday, July 01, 2015
Wednesday, July 08, 2015
Wednesday, July 15, 2015
Wednesday, July 22, 2015
Wednesday, July 29, 2015
Wednesday, August 05, 2015
Wednesday, August 12, 2015
Wednesday, August 19, 2015
Wednesday, August 26, 2015
Thursday, September 03, 2015
Wednesday, September 09, 2015
Wednesday, September 16, 2015
Wednesday, September 23, 2015
Wednesday, September 30, 2015
Wednesday, October 07, 2015
Wednesday, October 14, 2015
Wednesday, October 21, 2015
Wednesday, October 28, 2015
Wednesday, November 04, 2015
Wednesday, November 11, 2015
Wednesday, November 18, 2015
Wednesday, November 25, 2015
Wednesday, December 02, 2015
Wednesday, December 09, 2015
CycleNews.com is the leading internet source for news and information on
the sport and industry, offering everything from technical information on the
newest motorcycles to race coverage from around the world and interviews
with a wide range of personalities from every corner of our sport. Updated
daily or whenever motorcycling news breaks, CycleNews.com is your daily
news source. Advertising opportunities include banner impressions,
streaming video, sponsorships, interactive features, and much more.
Traffic
CycleNews.com currently serves
over a million page views monthly.
CycleNews.com reaches more than
150,000 Unique Visitors each month.
Flexibility
CycleNews.com offers the convenience
and flexibility you need to maximize
your marketing investment. By offering
sponsorships, home page takeovers, site
skins, micro sites and more CycleNews.
com can take your marketing campaign
to the next level.
Targeting
CycleNews.com advertising impressions
can be targeted to numerous market
segments. By scheduling banners to be
associated with specific editorial content,
your advertising message can be focused
and made more effective. These content
areas include Homepage, Race Results,
MX/SX, Road Racing, Off-Road, Flat Track
and many more.
Rates
Advertising Banners are priced by CPM
(cost per thousand impressions). One
impression is counted for every page
view that contains the advertiser’s banner.
Complete banner performance statistics are
available by request. Third party tracking is
also accepted.
Specifications & Requirments
Audio must be user click-activated. Expandables can open with rollover.
Animation: Auto initiated, Max 15 seconds, looping 3x max.
CycleNews.com IAB Standard Banners
Dimensions Site Location Availabilities
300x250 Multi Pages Animation, Audio, Rich Media, Expandable, Video.
728x90 Multi Pages Animation, Audio, Rich Media, Expandable, Video.
300x1050 (skin) Multi Pages Static image (JPEG, GIF, PNG)
Rich Media Banner
File Type: Flash, Java, Etc.
Dimensions: Any Cycle News IAB Standard Banner
Max File Size: 40k
Expandable Banner
File Type: Flash Java, etc.
Expansion: Rollover to expand, must retract on rollout, close button required
728x90 may expand to 728x225
300x250 may expand to 450x250
Max File Size: 100k
For more information on Rates and Banner
Specifications contact: Sean Finley at (949) 207-3209,
sean.finley@digitalthrottle.com
Specialty Campaigns
Contact Sean Finley for any questions on video banners, site skins,
road blocks, homepage takeovers, E-Newsletter, content sponsorship, micro sites or
anything out of the box.