Bachelor Thesis: Analysis of the world OEM headlamp market
Transcription
Bachelor Thesis: Analysis of the world OEM headlamp market
Bachelor Thesis: Analysis of the world OEM headlamp market for cars and trucks Author: Roman Wüthrich 22 August 2009 Supervisor Prof. lic.rer.pol. Roger Ram Analysis of the world OEM headlamp market Executive Summary The purpose of this Bachelor Thesis was to analyse the world OEM (Original Equipment Manufacturer) headlamp market for cars and trucks. The analysis was conducted for the company Montech AG in Derendingen, Switzerland. Montech is especially interested in this topic because its Montrac division produces an intelligent conveyor system for manufacturing and logistical processes. The Montrac solution is already adapted by some of the most reputable manufacturers of headlamps worldwide. In order to evaluate the growth potential of Montrac and to find new customers for Montrac in the field of headlamp production, several manufacturers of headlamps will be presented in this Thesis. For the analysis of the market, the author mainly relayed on primary sources such as annual reports, press releases, company homepages of OEM headlamp producers and personal e-mail contact. To a minor degree, secondary sources such as journals or magazines were used to support the findings from the primary sources or to add information which could not be gathered through the analysis of primary sources. Based on the work the author performed during July and August in 2009, it became obvious that the world headlamp market is full of agreements and joint ventures. Making it difficult to identify the ownership structures of the single manufacturers, their market share or where the headlamp production is done. In order to shed light on this matter the 12 most important producers of headlamps will be presented individually and in detail. Each presentation will include the company’s ownership structure, the location of the production plants, turnover figures, customers and information in regard to agreements or joint ventures with other producers. Based on the findings collected during the research and the analysis of the available information from the different producers, the author came up with three recommendations. First, the author recommends that Montech should widen the range of prospect customers for its Montrac division and include besides OEM producers also manufacturers of aftermarket headlamps. Furthermore the author suggests not only focusing on headlamps but also on rear lamps and signal lamps. The final recommendation is to enlarge the target group and to include producers of lighting equipment for trailers, agricultural vehicles or the like. Roman Wüthrich 22 August 2009 i Analysis of the world OEM headlamp market Acknowledgement I would like to use this occasion to thank everyone who supported me while researching and writing this report. Firstly, I would like to express my gratitude to the client Montech AG in Derendingen especially Yves Dicke, the manager of the Montrac division, for all its support during this project. Secondly, I also appreciated the advices and information from my supervisor Prof. lic.rer.pol. Roger Ramp, who is an expert in marketing issues. Finally, I want to express thankfulness towards all of the companies which provided me with valuable information used for this research paper. Roman Wüthrich 22 August 2009 ii Analysis of the world OEM headlamp market Declaration of Authenticity Roman Wüthrich 22 August 2009 iii Analysis of the world OEM headlamp market Table of Contents Executive Summary ........................................................................................................................ i Acknowledgement ........................................................................................................................ ii Declaration of Authenticity .......................................................................................................... iii Table of Contents ..........................................................................................................................iv Table of Contents - Figures ........................................................................................................... v 1 Introduction .......................................................................................................................... 1 1.1 Limitations ................................................................................................................ 1 1.2 Authorisation ............................................................................................................ 1 2 Montech AG .......................................................................................................................... 2 3 Research Methods ................................................................................................................ 4 3.1 4 General Findings ....................................................................................................... 5 Headlamp manufacturers ..................................................................................................... 6 4.1 Automotive Lighting ................................................................................................. 7 4.2 Farba Automotive Lighting ....................................................................................... 9 4.3 Fiem Industries Ltd. ................................................................................................ 10 4.4 Hella KGaA Hueck & Co........................................................................................... 11 4.5 Ichikoh Industries Ldt.............................................................................................. 13 4.6 Koito Manufacturing Co., Ldt.................................................................................. 14 4.7 SL Corporation ........................................................................................................ 16 4.8 Stanley Electric Co., Ldt. ......................................................................................... 17 4.9 Valeo ....................................................................................................................... 19 4.10 Visteon .................................................................................................................... 20 4.11 Wipac Limited ......................................................................................................... 22 4.12 Zizala Lichtsysteme GmbH ...................................................................................... 23 4.13 Arteb ....................................................................................................................... 24 4.14 Magna Electronics .................................................................................................. 24 5 Recommendation ................................................................................................................ 25 6 Work Cited Page .................................................................................................................. 27 7 Appendix – Contact Information ......................................................................................... 31 7.1 Automotive Lighting ............................................................................................... 31 7.2 Farba Automotive Lighting ..................................................................................... 33 7.3 Fiem Industries Ltd ................................................................................................. 34 7.4 Hella KGaA Hueck & Co........................................................................................... 35 7.5 Ichikoh Industries Ldt.............................................................................................. 37 Roman Wüthrich 22 August 2009 iv Analysis of the world OEM headlamp market 7.6 Koito Manufacturing Co.......................................................................................... 38 7.7 SL Corporation ........................................................................................................ 40 7.8 Stanley Electric Co. ................................................................................................. 41 7.9 Valeo ....................................................................................................................... 43 7.10 Visteon .................................................................................................................... 45 7.11 Wipac Limited ......................................................................................................... 46 7.12 Zizala Lichtsysteme Gmbh ...................................................................................... 47 7.13 Arteb ....................................................................................................................... 48 7.14 Magna Electronics .................................................................................................. 48 Table of Contents - Figures Figure 1: Montrac monorail system with Shuttle ........................................................ 2 Figure 2: Production plants of Automotive Lighting .................................................... 7 Figure 3: Production plant of Farba Automotive Lighting............................................ 9 Figure 4: Production plants of Fiem Industries Ltd. .................................................. 10 Figure 5: Production plants of Hella KgaA Hueck & Co............................................ 11 Figure 6: Production plants of Ichikoh Industries Ldt. ............................................... 13 Figure 7: Production plants of Koito Manufacturing Co. Ldt and North American Lighting ........................................................................... 14 Figure 8: Production plants of SL Corporation ......................................................... 16 Figure 9: Production plants of Stanley Electric Co., Ltd. .......................................... 17 Figure 10: Production plants of Valeo ........................................................................ 19 Figure 11: Production plants of Visteon ..................................................................... 20 Figure 12: Production plants of Wipac Limited ........................................................... 22 Figure 13: Production plants of Zizala Lichtsysteme GmbH ....................................... 23 Roman Wüthrich 22 August 2009 v Analysis of the world OEM headlamp market 1 Introduction The automotive industry is full of cooperation, joint ventures and agreements. Car manufacturers compete in one market segment and cooperate in another market segment. The same applies for the production of headlamps. Sub-suppliers and joint ventures are a common sight in this market. Hence, the ownership structures of the individual companies are unclear, making it difficult to find contact with the different companies. As a consequence Montech AG sponsors a Bachelor Thesis at the University of Applied Sciences Northwestern Switzerland. Montech AG is the producer of the Montrac monorail system, an intelligent conveyor system for manufacturing and logistical processes, which is already used by some of the most reputable manufacturers of headlamps worldwide (Montech 2009). The objective of this Bachelor Thesis is to conduct a market analysis of the world OEM (Original Equipment Manufacturer) headlamp market for cars and trucks. The intention is to name the most important producers of OEM headlamps, present their markets shares, delineate where the production of headlamps occurs, show the ownership structures of the individual companies and define if the headlamp parts are purchased or produced on-site. After the presentation of the different firms, a recommendation for possible new customers will be given. This Bachelor Thesis should then enable Montech to gain an oversight over the headlamp market and facilitate the approach towards potential customers. 1.1 Limitations This Paper has a limitation to the time available for the accomplishment given by Prof. lic.rer.pol. Roger Ramp and the University of Applied Sciences Northwestern Switzerland. 1.2 Authorisation The University of Applied Sciences Northwestern Switzerland in Olten, represented by Prof. lic.rer.pol., Roger Ramp and Montech AG Derendingen, represented by Yves Dicke have advised the author to conduct a market analysis of the world headlamp market for cars and trucks. Roman Wüthrich 22 August 2009 1 Analysis of the world OEM headlamp market 2 Montech AG Montech AG is a provider of advanced standardized conveyor systems for assembly line processes and intra logistics. The company is specialized in providing standard products that offer a solution in highly flexible applications. The three main divisions of Montech AG are Montrac, belt conveyors, and components for assembly automation. The History of Montech started in 1963, when the company Ermano Tech AG was founded in Derendingen in the canton Solothurn in Switzerland. The Company was an integrator for the watch-making industry, an important employer in the canton of Solothurn and the surrounding cantons. Eleven years later, in 1974, Ermano Tech AG was sold and changed its name to Montech AG, which is short for Montage Technologie, meaning assembly technology. In 1988 Montech focused its business to Automation and Conveyors. During 1996 Montech added an additional product group to its portfolio, the monorail conveyor system Montrac. Later, in 1998, Montech expanded its business and opened a subsidiary in Charlotte, NC in the USA. Since 2007 Montech has divided its activities in the three beforehand mentioned divisions Montrac, Conveyors and Automation (Montech AG 2009d). Figure 1: Montrac monorail system with Shuttle (Source: Montech AG) Roman Wüthrich 22 August 2009 2 Analysis of the world OEM headlamp market This Bachelor Thesis was written to show possible customers for the Montrac monorail system. This conveying system is already adopted with some of the most reputable manufacturers of car headlamps worldwide (Montech 2009a). Montrac is an intelligent, monorail conveyor system for manufacturing and logistical processes. The self propelling shuttles of the monorail system are capable of a shockproof transport of items with a weight of up to 30 kg (Montech AG 2009b). Based on the Chaos Technology each shuttle knows where it should go and how it will arrive there (Montech AG 2009c). Because the shuttles are self propelled by electric motors, the system can also used in clean rooms. Furthermore Montrac is applicable in situations where antistatic properties are required. Montrac is simple, flexible and user friendly, giving the system nearly limitless possibilities for its application (Montech AG 2009b). Roman Wüthrich 22 August 2009 3 Analysis of the world OEM headlamp market 3 Research Methods Based on the fact that the purpose of this Bachelor Thesis is mainly the analysis, evaluation and presentation of information, the author, in cooperation with the supervisor from the University of Applied Sciences Northwestern Switzerland, Prof. Roger Ramp, and the client, Mr. Yves Dicke from Montech, agreed that the theoretical part of this Bachelor Thesis will be kept to a minimum. A market analysis is an important issue which has to be conducted before a marketing strategy can be developed, therefore it builds an essential part of very marketing strategy. For the purpose of this market analysis the author relied mainly on primary sources such as annual reports, e-mail communication and websites. Secondary sources such as magazines or journals were only used during the beginning phase when the headlamp manufacturers had to be identified or to gather information which was not available through primary sources. The research for this Bachelor Thesis started with the identification of automotive equipment producers. This information was found on the one hand in exhibitors indices of trade fairs for the automotive industry, for example the automechanika in Frankfurt or the equip auto in Paris, on the internet or else in journals such as Auto Bild, Der Spiegel or Top Gear. In a second step, the companies had to be short-listed in such a manner that only the companies which are involved in the headlamp business remained. The subsequent step was to separate the OEM manufacturers from the ones which produce aftermarket lamps. As soon as a list with the names of the OEM producers of headlamps was established, the companies were contacted by e-mail or contact forms which were available at the respective homepages. In total 32 companies were contacted. Out of theses 32 companies, two companies answered the asked questions within one week after the e-mail was sent. Because the rate of return was considered to be too small, a second e-mail was send to the companies which didn’t answer. Out of the remaining 30 companies, six answered the second e-mail. Out of these six, two companies gave the required information, three were unable to assist and one company didn’t want to share its information. Caused by the fact that most companies did not answer the questions in the e-mail, it became more difficult to obtain the required information. Roman Wüthrich 22 August 2009 4 Analysis of the world OEM headlamp market Therefore, the most recent annual reports were analysed and used to answer the questions related to the market analysis and given by the customer.. 3.1 General Findings After the evaluation of the different materials and sources, it became clear that the industry for OEM headlamps is full of cooperation and joint ventures. These joint ventures are mainly caused by the increasing globalization of the automotive industry. Furthermore the research showed that the manufacturers of headlamps locate their plants as close as possible to the production sites of car manufacturers. By doing this, the headlamp producers are able to deliver the headlamps just in time or just in sequence. As a consequence it is observable that the car manufacturers and their various suppliers build clusters around the car assembly factories, for example in Eastern Europe or in the USA. Moreover, the analysis of the customers of headlamp illustrated that the car manufacturers source their headlamps from several suppliers and do not rely on one single supplier. Vice-versa there is no headlamp manufacturer which only delivers one single car company. Even companies which were founded as subsidiaries of car manufacturers and then later separated from their parent to become independent entities, such as Visteon, which was founded a subsidiary of Ford Motors (Kim 2009), sell their products to several other customers besides their original parent. The research also showed that there are companies like Farba Automotive Lighting or Fiem Industries which produce headlamps only in their home country for the purpose of supplying the domestic car assembly plants. The analysis of the gathered information futhermore illustrated that each of the presented headlamp producers was affected directly by the problems the automotive industry suffered during the years 2008 and 2009 (Koito 2008). An example can be seen the company Visteon. Visteon sells about 1/3 of its products to the Ford Motor Company. Caused by the regression in the car production, Visteon was forced to apply for Chapter 11 protection on 25 February 2009 (Reuters 2009). Roman Wüthrich 22 August 2009 5 Analysis of the world OEM headlamp market 4 Headlamp manufacturers This section will present the most important headlamp producers for cars and trucks worldwide. The following twelve companies will be presented individually and in detail. Automotive Lighting Farba Automotive Lighting Fiem Industries Ltd Hella KGaA Hueck & Co. Ichikoh Industries Ldt Koito Manufacturing Co SL Corporation Stanley Electric Co Stanley Electric Co., Ltd. Valeo Visteon Wipac Limited Zizala Lichtsysteme GmbH The presentations will include information about customers, locations of the production plants, turnover, production figures, ownership structure and information about cooperation and joint ventures with other manufacturers. Additionally, contact addresses for the company as well as for the individual production plants are going to be listed in the appendix. In addition to the previously mentioned companies, the two companies Arteb and Magna Electronics will be presented. Unfortunately, for these two companies the available information was not sufficient enough pro present detailed information in regard to the headlamp market. Therefore these two companies will only be described briefly. Roman Wüthrich 22 August 2009 6 Analysis of the world OEM headlamp market 4.1 Automotive Lighting Automotive Lighting is a subsidiary of Magneti Marelli, which itself is a full subsidiary of the Fiat Group (Fiat Group 2009). Automotive Lighting has its headquarters in Reutlingen, Germany. It is developing, producing and selling headlamps for all major car manufacturers worldwide. The company was founded as a joint venture between Magneti Marelli and the German company Robert Bosch GmbH in 1999. When the joint venture was started, each of the two companies held 50% of the shares of Automotive Lighting. In 2001 Magneti Marelli acquired 25% of the shares of Robert Bosch GmbH and was now holding 75% of the shares. Two years later, in 2003, Magneti Marelli bought the remaining shares from the Bosch GmbH and Automotive Lighting became a 100% subsidiary of Magneti Marell (Automotive Lighting 2009a). Figure 2: Production plants of Automotive Lighting (Source: Author) With an annual production volume of 20.7 million headlamp units in 2008, Automotive Lighting generated a turnover of 1.25 Billion Euro in its headlamp division. Out of the total 13,150 employees 9,750 are working for the headlamp sector (Automotive Lighting 2009b). In all Automotive Lighting operates 22 plants, thereof nine produce or develop headlamps. Two of these nine factories are located in Mexico. The seven other plants are in Brazil, Germany, Poland, Russia, Chez Republic, Turkey and China. Besides these factories which produced Roman Wüthrich 22 August 2009 7 Analysis of the world OEM headlamp market headlamps, Automotive Lighting is producing headlamp parts such as reflectors and lenses in factories in Germany, Spain and Italy (Automotive Lighting 2009c). Amongst others, Automotive Lighting is delivering headlamps for Ford, Honda, Nissan, Daimler, Ferrari and Jaguar (Automotive Lighting 2009d). Roman Wüthrich 22 August 2009 8 Analysis of the world OEM headlamp market 4.2 Farba Automotive Lighting Farba Automotive Lighting is a Turkish manufacturer of head and tail lamps for cars and coaches. The company is owned by the Bayraktarlar Holding and was founded in 1979. The company operates a plant in Bursa in Western Turkey (Farba 2008). The factory employs 360 people and has an annual capacity of 2.78 million headlamps (Bayraktarlar, 2009). Production steps for headlamps which are done by Farba include moulding, plastic welding, vacuum evaporating, surface treatment and the assembly. As previously mentioned Farba produces lamps not only for cars, but also for coaches. Coach manufacturers which purchase their headlamps from Farba are Iveco, Mercedes and Mitsubishi. The car headlamps are delivered for example to Renault or Toyota (Farba 2009a). Furthermore Farba was involved in license Figure 3: Production plant of Farba Automotive Lighting (Source: Author) agreements for the production of lighting equipment. For example in 1992 when a technical license agreement was signed with Koito for the production of lighting units for Toyota, or in the year 2000 when a similar agreement was signed with Valeo for the production of lighting equipment for Renault and Ford models (Farba 2009b) Roman Wüthrich 22 August 2009 9 Analysis of the world OEM headlamp market 4.3 Fiem Industries Ltd. FIem Industries Ltd is an independent Indian producer of automotive equipment. It supplies almost all major car manufacturers which have plants in India. To the customers of Fiem belong amongst others Hyundai Motors India, Tata Motors, Skoda Auto India or Fiat (Fiem 2009b). During the financial year 2007 – 2008 Fiem produced 15.4 Million units of head and tail lamps as well as signalling parts (FIem 2008b). The production of Fiem’s parts occurs in eight plants in India (Fiem 2008a). Besides its own production, Fiem Industries collaborates with Ichikoh Industries Ltd in a technical support agreement (Fiem 2008b) Figure 4: Production plants of Fiem Industries Ltd. (Source: Author) Roman Wüthrich 22 August 2009 10 Analysis of the world OEM headlamp market 4.4 Hella KGaA Hueck & Co. Founded in 1899, Hella grew over one century to one of the 100 biggest industrial companies in Germany. In its headquarters in Lippstadt, Germany, and more than 70 plants all over the world, the company employs approximately 25,000 people. Besides producing lighting technology, Hella produces also electronics for cars. Furthermore, based on joint ventures, Hella is producing complete vehicle modules as well as air conditioning systems and vehicle electronic systems (Hella 2009). The company is independent and does not belong to another company nor holds any other company shares of Hella (Hella 2008). In a joint venture with the companies Behr GmbH & Co. KG and Plastic Omnium Auto Exterior S.A.S., Hella is producing frontend-modules for manufacturers such as Kia, Ford, Seat or Porsche (HBPO group 2009). Frontend-modules are complete, ready-for-assembly front elements for cars. They include lighting, engine cooling, crossbars, crash boxes, aerodynamic parts and bumpers (Motortalk, 2003). This joint venture called HBPO produced in the financial year 2007/2008 more than 2.8 million frontend modules (Hella 2008). Furthermore, Hella is also operating a joint venture in Australia with the Japanese company Stanley Electric Co., Ltd. called Hella Stanley Ltd Pty. Whereas Hella has its production and development focus on Europe, Stanley is mainly active in Asia. This enables Hella and Stanley to mutually use each other’s production and development capacities in Europe and Japan (Hella 2002). Figure 5: Production plants of Hella KgaA Hueck & Co. (Source: Author) Roman Wüthrich 22 August 2009 11 Analysis of the world OEM headlamp market Hellas own production for headlamps occurs in 20 plants in 13 countries. Most of these plants are in Europe, for example Germany, Spain, Austria, Rumania, Slovakia, Slovenia or the Czech Republic. Besides the European plants, Hella owns further plants in Mexico, the USA, China, the Philippines, Singapore, Australia and New Zealand (Hella 2006) All of the above mention plants belong to the business division lighting in which Hella accumulated in the financial year 2007/2008 a turnover of 1,7 Billion Euro. Hella delivers its headlamps to car and truck manufacturers worldwide. There are one the one hand truck manufacturers such as Scania and Mercedes Trucks and on the other hand car manufacturers such as Saab, Audi, BMW or Volkswagen (Hella 2008c). Roman Wüthrich 22 August 2009 12 Analysis of the world OEM headlamp market 4.5 Ichikoh Industries Ldt. This Japanese manufacturer of headlamps was founded in 1903 and has today a market share in Japan of about 21% in the head and rear light market for cars (Ichikoh 2009c). In the year 2000 Ichikoh Industries started a global business alliance with the French company Valeo. Valeo holds today 31.6 % (Valeo 2008a) of Ichikoh’s shares. The agreement allows both companies access to each other’s know-how and manufacturing respectively development Figure 6: Production plants of Ichikoh Industries Ldt. (Source: Author) technologies (Ichikoh 2000a). Together, both companies operate 20 plants in Europe, Asia, North and South America. Besides the joint venture with Valeo, Ichikoh operates own plants in Japan, and through subsidiaries, plants in Malaysia, Indonesia and the United States of America. Furthermore Ichikoh cooperates in business alliances with companies such as Fiem from India or Magna Donnelly from Germany (Ichikoh 2008c). To the customers of Ichikoh belong amongst others Toyota, Subaru Nissan and Honda (Ichikoh 2009b). In the Annual Report of 2008 Ichikoh presented net sales of 1.211 Billion USD for the whole company (Ichikoh 2008b). Out of the 1.211 Billion USD 75% are generated thought head and tail lamps. Over all, the company produced 3.588 Million headlamps in 2008. For the production of headlamps some smaller parts are bought from suppliers, whereas the basic design and large parts are done and produced by Ichikoh itself. (Personal communication, August 17, 2009). Roman Wüthrich 22 August 2009 13 Analysis of the world OEM headlamp market 4.6 Koito Manufacturing Co., Ldt. Koito is a Japanese producer of automotive lighting technique and was established in 1915. It has its headquarters in Tokyo, Japan. Koito is the holding company of North American Lighting, which is mainly active on the North American market. Together with North American Lighting, Koito supplies several car manufacturers. Koito delivers headlamps to Toyota, Lexus and Isuzu and North American Lighting is delivering headlamps to the big three American car manufacturers Ford, GM and Chrysler and to local plants of Japanese manufacturers in North America. In addition to North American Lighting, Koito is also in possession of the Indian manufacturer India Japan Lighting and owns in a joint venture with TYC Brother Industrial the Taiwanese manufacturer Ta Yih Industrial. Furthermore Koito is a technical associate of Hella KGaA Hueck & Co. One of Koito’s principal shareholders is the Toyota Motor Company (Koito, 2008). Figure 7: Production plants of Koito Manufacturing Co. Ldt and North American Lighting (Source: Author) Roman Wüthrich 22 August 2009 14 Analysis of the world OEM headlamp market For the financial year ending on March 31 2008 the automotive lighting equipment division of Koito, including North American Lighting, reported sales to outside customers of 3.910 Billion US Dollars. The production of North American Lighting headlamps occurs in a plant in Flora, Illinois in the United States of America. The headlamps sold under the name of Koito are produced partly in Europe namely Great Britain and the Czech Republic, and on the other hand in Thailand, China and Japan (Koito, 2008). Roman Wüthrich 22 August 2009 15 Analysis of the world OEM headlamp market 4.7 SL Corporation Formerly known as Samlip Electricity Co Ltd, this company is now active under the name SL Corporation (SL Corporation 2009a) and produces automotive parts for several car manufacturers such as General Motors, Hyundai Motors, PSA Peugeot Citroen or Ford India. The company has its headquarters in Gyengbuk, Korea and operates in its home country four plants which produce headlamps. Besides the four plants in Korea, SL Corporation owns plants in the United States of America, China, India and Slovakia. All of these latter mentioned plants produce head and rear lamps. A particularity of the Slovakian plant is, that it is operated in cooperation with Hella KGaA Hueck & Co. Hella holds 49% of the plant’s shares, the remaining 51% are owned by SL Corporation (SL Corporation 2009b). The accumulated annual production capacity of the nine plants which produce head and rear lamp is approximately 100 million units. (SL Corporation 2009b). Figure 8: Production plants of SL Corporation (Source: Author) Roman Wüthrich 22 August 2009 16 Analysis of the world OEM headlamp market 4.8 Stanley Electric Co., Ldt. The Origins of Stanley Electric Co., Ldt. date back to the year 1920 when only 8,000 cars existed in Japan. In this year Takaharu Kitano founded the company. Today, Stanley produces electronic equipment and automotive equipment (Stanley 2009a). Stanley Electric Co., Ldt. is an independent group (personal communication, 29 July 2009). However, it entered in 2002 a joint venture with the German company Hella KGaA Hueck & Co. in Victoria, Australia. The joint venture is called Hella-Stanley Holding Pty Ldt and both of the two companies hold a 50 % share in it. The first business opened under this joint venture was Stanley Electric Hungary in Gyöngyös, Hungary. Already in 2001 the two companies entered a cooperation contract for the Figure 9: Production plants of Stanley Electric Co., Ltd. (Source: Author) development and production of automotive lighting. The goal of the cooperation was to react on the increasing level of globalization in the automotive production. Nevertheless both companies kept their independence. (Hella 2002) st For the fiscal year ending on March 31 2009, Stanley Electric Co., Ltd. reported a turnover of 2.124 Billion USD in its automotive equipment business which includes automotive and motorcycle lighting equipment (Stanley 2009a). Stanley Electric owns 70 plants and factories in Asia, Europe, North America and Australia. Out of these 70 plants, 15 are manufacturing Roman Wüthrich 22 August 2009 17 Analysis of the world OEM headlamp market automotive lighting equipment such as headlamps or HID burners. These plants are located in the United States of America, France, England, Hungary, India, China, Vietnam, Indonesia, Australia, Thailand and Japan (Stanley 2009b). Customers for the automotive lighting business are Nissan, Honda and Mitsubishi (Stanley 2009a). Roman Wüthrich 22 August 2009 18 Analysis of the world OEM headlamp market 4.9 Valeo Valeo is an independent and international active industrial group focusing on the design, production and sale of equipment and parts for cars and trucks (Valeo 2008b). The company has the majority in a joint venture with the Indian Anand Group. This joint venture located in Chennai, India, is producing headlights for the Indian market (Valeo 2008c). Furthermore Valeo holds 31.6 % of the shares of the Japanese lighting system supplier Ichikoh Industries Ldt (Valeo 2008a). Figure 10: Production plants of Valeo (Source: Author) In the annual report for the year 2008, Valeo reported a turnover in its lighting systems division of 1.150 Billion Euro (Valeo 2008a). Over the whole company, Valeo is active at 121 production sites in more than 27 countries. Specifically for lighting systems, Valeo employs 20 production sites in 15 countries, for example France, Italy Rumania, Poland, India or Japan (Valeo 2009). The production sites are located in the proximity of the local factories of Valeo’s customers. To the customers of Valeo belong inter alia Renault/Nissan, PSA Peugeot Citroën, Volkswagen, Ford or GM (Valeo 2008b). Roman Wüthrich 22 August 2009 19 Analysis of the world OEM headlamp market 4.10 Visteon The company Visteon was founded in 1997 as auto part supplier for the Ford Motor Company. In 2000 Visteon split up from Ford Motor Company and became an independent, publicly traded company (Visteon 2009a). Caused by the dramatic slump in the worldwide automotive industry, Visteon was filing for Chapter 11 bankruptcy protection on May 28, 2009. Its UK subsidiary went into administration in March 2009 and three factories had to be closed (BBC News, 2009). In order to ensure long-term continuity of supply and to supports Visteon’s restructuring efforts, Ford Motor Company issued a commitment letter to grant Visteon debtor-in-possession financing (Visteon 2009b). Figure 11: Production plants of Visteon (Source: Author) From January to August 2009, Visteon produced about 3 Million headlamp units (Personal communication, 07 August 2009). The Turnover of the Electronics division, in which the lighting production is included, was 3.251 Billion US Dollar for the fiscal year ending on December 31 2008 (Visteon 2008). However, both figures, the turnover and production units, are heavily affected by the current dynamics of the automotive market (Personal communication, 07 August 2009). Starting as a supplier solely for Ford, Visteon increased the non-Ford sales after the separation to 66% of the total sales in 2008. Still, Ford remains the biggest single customer with Roman Wüthrich 22 August 2009 20 Analysis of the world OEM headlamp market about 34% of the total sales, followed by Hyundai/Kia with approximately 22% of the turnover. Other customers are General Motors, PSA Peugeot Citroën and Volkswagen (Visteon 2008). The production of Visteon’s headlamps occurs in 6 plants. Two of them are located in Mexico, two in the Czech Republic and one in India and China respectively. The Indian plant is a 50/50 joint venture with the Indian Tata Group, and the Chinese factory is operated through a joint venture with the Taiwanese Lighting Manufacturer TYC Brother Industrial Co. Ldt. (Personal communication, 07 August 2009). Roman Wüthrich 22 August 2009 21 Analysis of the world OEM headlamp market 4.11 Wipac Limited This Buckingham, U.K. based manufacturer of exterior lighting systems, mainly supplies supercar manufacturers like Bugatti or Lamborghini (Carclo 2009). Wipac produces headlamps and rear lamps in its plants in Buckingham, UK, and in Budapest, Hungary. Since 2008 the company operates a third plant in China. Amongst others, Wipac is capable of performing the following activities in its plants: precision injection moulding, vacuum metalizing, lens hard coating, and clean room assembly. (Wipac 2009a). Figure 12: Production plants of Wipac Limited (Source: Author) Carclo plc, the holding company of Wipac Limited, reported for the Precision Products business, to which Wipac belongs, a turnover of 33 million Pound, equal to 38.2 million Euros, for the financial year ending on 31 March 2009 (Carclo 2009). Roman Wüthrich 22 August 2009 22 Analysis of the world OEM headlamp market 4.12 Zizala Lichtsysteme GmbH Zizala ZKW is an Austrian company founded in the year 1938. The company is producing lighting equipment for the car and truck Industry (Zizala Lichtsysteme GmbH 2009a). Zizala’s customers are on the car side premium manufacturers such as Bentley, Rolls Royce or Aston Martin and mass producers like Volkswagen, Daewoo or Chrysler. For the truck market, Zizala produces lighting equipment for Renault, Volvo, Daf or Scania (Zizala Lichtsysteme GmbH 2009b). By providing a wide range of manufacturers with lighting equipment Zizala generated a Figure 13: Production plants of Zizala Lichtsysteme GmbH (Source: Author) turnover of approximately 200 Million Euro in 2007 (Zizala Lichtsysteme GmbH 2007). In December 2007 Zizala signed a joint venture with the Indian company Neolite. The joint venture called Neolite ZKW Lighting Pvt. Ldt. includes the entire automotive lighting division of the Indian company Neolite. In addition to the existing plants in Austria, the Czech Republic and Slovakia, Zizala is since December 2007 also producing lighting equipment in India based on the joint venture with Neolite (Neolite ZKW Lighting Pvt. Ldt 2007). Roman Wüthrich 22 August 2009 23 Analysis of the world OEM headlamp market 4.13 Arteb Arteb is the biggest Brazilian producer of headlamps with a market share of approximately 47% within Brazil. The company sells its products to Toyota, Ford, Volkswagen and GM (Arteb 2009a) (Bnet, 2004). The production of Arteb’s headlights is done in a plant in São Bernardo do Campo in southern Brazil. Arteb has or had contracts with Hella KGaA Hueck & Co and Koito Manufacturing Co.,Ltd. (Arteb 2009b). 4.14 Magna Electronics Magna Electronics is an operating unit of Magna International. The company produces electronic parts such as lighting systems or engine electronics for car producers around the world (Magna Electronics 2009a). Altogether Magna Electronics is active on 21 plants in Canada, the USA, Germany, Italy, Sweden, China, India and Japan (Magna Electronics 2009b). However, with the available information it is not possible to further determine on which locations the production of headlamps occurs, nor is it possible to define the annual turnover of Magna Electronics. Roman Wüthrich 22 August 2009 24 Analysis of the world OEM headlamp market 5 Recommendation The conducted research showed that the concentration on headlamps only, might lead to lost business opportunities. All the observed companies produce beside headlamps several other products related to automotive lighting equipment, for example rear lights, signal lights or fog lamps. Therefore, the author thinks that the focus on headlamps only is not beneficial. As a consequence the author recommends widening the focus and to include other automotive lighting articles such as rear lights or stop lights into the range of products which are suitable for Montrac. This recommendation is based on the fact that there are companies who do only produce rear lamps and are not involved in the headlamp business. Such companies are for example the German company Odelo (www.odelo.de), which produces tail lamps and LED lights, the Thai company Ampas (www.ampas.co.th) which produces rear combination lamps and front turn lights. Other companies which might be worth to be considered are the Austrian company Aspöck (www.aspoeck.at) or the German company Truck-Lite (www.fer-online.de). All of these companies perform similar production steps in their production plants as they are performed in the headlamp production. Therefore, the implementation of the Montrac system might be of interest for the above mentioned companies. Moreover it may be advantageous to enlarge the costumer group within the headlamp sector and to include the producers of aftermarket headlamps, spare parts headlamps or performance headlamps. The production of these lamps is partly done by OEM manufacturers but also by companies who solely produce aftermarket headlamps. Nevertheless the productions of spare headlamps and OEM headlamps have similarities. As a consequence, also Non-OEM producers are possible customers for the Montrac system. Companies which only produce spare lamps are for example the Portuguese Sim SA (www.sim-sa.com), the Italian Eurolites (www.eurolites.com) or the Taiwanese DEPO Auto parts (www.depo.com.tw). Furthermore, in order to increase the number of possible adopters of Montrac, the following companies could also be of interest for Montech. They all do not produce OEM headlamps, nor do they produce spare parts for cars. They are producers of headlamps for motorcycles, trailers Roman Wüthrich 22 August 2009 25 Analysis of the world OEM headlamp market or heavy duty vehicles. There is on the one hand the Italian company Zadi (www.zadi.com), a producer of lights for scooters and motorcycles. On the other hand, Stanley Electrics which produces besides headlamps for cars also headlamps for motorcycles. Other companies of interest are the French company Vignal Systems (www.vignal-systems.com), a producer of rear lamps for trailers or the Finish company Nordic Lights (www.nordiclights.com), a manufacturer of headlamps and working lamps for heavy-duty on-road and off-road machines. To sum up the recommendations, the author has the opinion that the concentration on headlamps only, is too limited and an expansion of the target customers for the Montrac system would be favourable. This enlarged range of target customers for the Montrac system could include besides the manufacturers of OEM-headlamps, also the producers of rear lamps and spare parts, respectively aftermarket lamps for cars. As well as it should incorporate the producers of motorcycle lighting equipment or producer of lighting equipment for utility vehicles. Roman Wüthrich 22 August 2009 26 Analysis of the world OEM headlamp market 6 Work Cited Page Arteb, 2009a. Arteb No Mundo. Arteb. Available from: http://www.arteb.com.br/novo/imagens_arquivos_idiomas/bra/index_01.php?menu=02 &id_reg=06 [Accessed 15. August 2009] ARteb, 2009. 72 Anos de Historia.Arteb. Available from: bhttp://www.arteb.com.br/novo/imagens_arquivos_idiomas/bra/index_01.php?menu=0 2&id_reg=02 [Accessed 15 August 2009] Automotive Lighting, 2009a.History of Automotive Lighting. Automotive Lighting. Available from: http://www.al-lighting.de/index.php?id=1036 [Accessed 5 August 2009]. Automotive Lighting, 2009b.Facts. 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Referencies. HBPO Group. Available from: http://www.hbpogroup.com/go/9LEJWS8KQR16I1WMA6WDA6JK8HQV0VN8/?lang_i d=1 [Accessed 9 August 2009]. Ichikoh Industries Ldt, 2000. Ichikoh industries, LTd. Signed global Business aLliance agreement with Valeo. Ichikoh Industries Ltd. Available from: http://ichikoh.com/english/news/pdf/valeo_e.pdf [Accessed 10 August 2009]. Ichikoh Industries Ldt., 2008. Annual Report 2008. Ichikoh Industries Ldt. Available from : http://ichikoh.com/english/annual/index.html [Accessed 10 August 2009]. Ichikoh Industries Ldt, 2009. Market Share in Japan. Ichikoh Industries Ldt. Available from: Http://ichikoh.com/english/outline/share.html. [Accessed 10 August 2009]. Koito Manufacturing Co., Ltd., 2008.2008 Annual Report. Koito Manufacturing Co., Ltd. Available from: http://www.koito.co.jp/english/pdf/ir/ar_pdf/ar2008_e.pdf [Accessed 10 August 2009]. Magna Electronics, 2009a. Magna Electronics.Magna Electronics. Available from: http://www.magna.com/xchg/electronic_systems?rdeLocaleAttr=en [Accessed 15 August 2009]. Magna Electronics, 2009b. Locations.Magna Electronics. Available from: http://www.magna.com/xchg/electronic_systems/XSL/standard.xsl//content/40_191.htm?rdeLocaleAttr=en [Accessed 15 August 2009] Montech AG, 2009a. Car Lighting.Montech AG. Available from: http://www.montech.com/index.php?nav=19,321,414,325 [Accessed 28 July 2009] Montech AG, 2009b. Montrac. Montech AG. Available from http://www.montech.com/index.php?nav=19,321,414,325 [Accessed 29 July 2009] Montech AG, 2009c. Chaos Technology.Montech AG. Available from http://www.montech.com/index.php?nav=19,133,72 [Acccessed 29 July 2009] Montech AG, 2009d. History. Montech AG. Available from http://www.montech.com/index.php?nav=5,12 [Accessed 29 July 2009] Roman Wüthrich 22 August 2009 28 Analysis of the world OEM headlamp market Motortalk, 2003. Frontend-Module von Hella-Behr für die neue Vito/Viano-Baureihe von Mercedes-Benz. Available from: http://www.motor-talk.de/news/frontend-module-vonhella-behr-fuer-die-neue-vito-viano-baureihe-von-mercedes-benz-t123299.html [Accessed 9 August 2009]. Motokazu, K. homep@ichikoh.com, 17 August 2009. Re: contactus. E-mail to Wüthrich R., (roman.wuethrich@students.fhnw.ch). Neolite ZKW Lighting Pvt. Ldt, 2007. The Joint Venture with ZKW. Neolite ZKW Lighting Pvt. Ldt. Available from: http://www.neolitezkw.com/images/about_zkw.pdf [Accessed 14 August 2009] Reuters UK, 2009. Ford-Zuliefere Visteon prüft Notverkauf zentraler Konzerntele. Reuters UK. Available from: http://uk.reuters.com/articlePrint?articleId=UKLP10559720090225 [Accessed 13 August 2009] Schickel,D.dschicke@visteon.com, 7 August 2009. Visteon Contact Us request. E-mail to Wüthrich R., (roman.wuethrich@students.fhnw.ch). SL Corporation, 2009a. History.SL Corporation. Available from: http://www.samlip.co.kr/Global/Introduce/slhistory.asp [Accessed 11 August 2008]. SL Corporation, 2009b. SL Lighting SL Corporation. Available from: http://www.samlip.co.kr/Global/ [Accessed 11 August 2009]. Stanley Electric Co., ltd.webmaster@stanles.co.jp, 29 July 2009. Stanley Electric Co. Ltd. Email to Wüthrich R., (roman.wuethrich@students.fhnw.ch). Stanley Electric Co., Ltd,2009a. Annual Report 2009. Stanley Electric Co.,Ltd. Available from: http://www.stanley.co.jp/e/ir/publication/index.html [Accessed 30 July 2009]. Stanley Electric Co., Ltd, 2009b. Stanley’s overseas bases. Stanley Electric Co., Ltd. Available from: http://www.stanley.co.jp/e/company/base_world.html [Accessed 30 July 2009]. Valeo,2008a.Consilidated Financal Statement 2008, Valeo. Available from: http://www.valeo.com/fileadmin/dotcom/uploads/publications_files/200901/DDR_State ments%20Financial%20consolidated%202008_1202V1-EN_WEB.pdf [Accessed 7 August 2009]. Valeo,2008b.Reference document 2008.Valeo. Available from:http://www.valeo.com/fileadmin/dotcom/uploads/publications_files/200904/PDF_I _VAL2008_DRF_EN.pdf [Accessed 7 August 2009]. Valeo, 2008c. Valeo gründet ein neues Joint Venture zur Produktion von Beleuchtungssystemen in Indien. Valeo. Available from: http://www.valeo.com/de/pressemitteilungen/details.html?id=83 [Accessed 7 August 2009]. Valeo, 2009. Global Presence. Valeo. Available from: http://www.valeo.com/en/home/thegroup/global-presence.html [Accessed 7 August 2009]. Visteon, 2008 Annual Report.Visteon. Available from: http://phx.corporateir.net/External.File?item=UGFyZW50SUQ9MzM1Mzg1fENoaWxkSUQ9MzE4OTQ2fF R5cGU9MQ==&t=1 [Accessed 13 August 2009]. Visteon, 2009a. Visteon Timeline Company.Visteon. Available from: http://visteon.com/company/timeline.html [Accessed 13 August 2009]. Roman Wüthrich 22 August 2009 29 Analysis of the world OEM headlamp market Visteon, 2009b. Visteon Corporation Files for Chapter 11 Reorganization in United States.Visteon. Avialable from: http://www.visteon.com/media/newsroom/20009/090528_story1.html [Accessed 13 August 2009]. Wipac, 2009. Prestige Automotive Components Manufacturing. Wipac. Available from: http://wipac.com/manufacturing.html [Accessed 14 August 2009]. Zizala Lichtsysteme GmbH, 2007. Firmenprofil für Karrieremesse Discovery Linz.Zizala Lichtsysteme GmbH. Available from. http://www.zkw.at/unternehmen/geschichte.html [Accessed 14 August 2009] Zizala Lichtsysteme GmbH, 2009a. Geschichte.Zizala Lichtsysteme GmbH. Available from: http://www.zkw.at/unternehmen/geschichte.html [Accessed 14 August 2009 Zizala Lichtsysteme GmbH, 2009b. Netzwerk.Zizala Lichtsysteme GmbH. Available from: http://www.zkw.at/unternehmen/netzwerk.html [Accessed 14 August 2009] Roman Wüthrich 22 August 2009 30 Analysis of the world OEM headlamp market 7 Appendix – Contact Information 7.1 Automotive Lighting Contact Address Automotive Lighting Reutlingen GmbH Tübinger Str. 123 72762 Reutlingen Germany Phone +49 7121 35-6000 Fax +49 7121 35-6065 E-Mail info@al-lighting.com Homepage http://www.al-lighting.de/ Production plants Mexico Germany Automotive Lighting Mexico S. de R.L. de C.V. Avda. Santa Rosa de Viterbo, 3 Parque Industrial Finsa 76246 El Marqués, Querétaro Tel. +52 442 296-3500 Fax +52 442 296-3503 Automotive Lighting Brotterode GmbH Liebensteiner Str. 36 98599 Brotterode Tel. +49 36840 83-0 Fax +49 36840 83-1209 Automotive Lighting Mexico S. de R.L. de C.V. Avda. Santa Rosa de Viterbo, 3 Parque Industrial Finsa 76246 El Marqués, Querétaro Tel. +52 442 296-3500 Fax +52 442 296-3503 Brazil Automotive Lighting Av. João Cesar de Oliveira, 6261 Contagem Tel. +55 31 2129-5206 Fax +55 31 3396-2882 Czech Republic Automotive Lighting s.r.o Pávov 113 586 01 Jihlava Tel. +420 567 562-601 Fax +420 567 562-602 Roman Wüthrich Automotive Lighting Reutlingen GmbH Tübinger Straße 123 72762 Reutlingen Tel. +49 7121 35-6000 Fax +49 7121 35-6065 Poland Automotive Lighting Polska Ul. Gen. M. Zaruskiego, 11 41-200 Sosnowiec Tel. +48 32 2960-111 Fax +48 32 2636-618 Russia Automotive Lighting o.o.o Pr. Shabulina, 2a 390043 Ryazan Tel. +7 4912 240-625 Fax +7 4912 240-629 Turkey 22 August 2009 31 Analysis of the world OEM headlamp market Mako Elektrik Sanayi Ticaret A.S. Organize Sanayi Bolgesi Yesil Cad. No.28 16159 Bursa Tel. +90 224 243 13 70 Fax +90 224 243 13 81 China Wuhu Economic Development Area 10 Yuexiu Rd Anhui 241009 Roman Wüthrich & Technological 22 August 2009 32 Analysis of the world OEM headlamp market 7.2 Farba Automotive Lighting Contact Address Headquarters Abdülhakhamit Cad. No:2 34437 Taksim İstanbul Phone : +90 (212) 256 49 60 Fax : +90 (212) 256 10 43 e-mail : bayraktarlar@bayraktarlar.com Homepage http://www.farba.com.tr/ E-mail farba@farba.com Production Plant Organize Sanayi Bölgesi Sarı Cadde No:21 16159 Bursa Phone : +90 (224) 270 07 00 Fax : +90 (224) 243 11 92 Roman Wüthrich 22 August 2009 33 Analysis of the world OEM headlamp market 7.3 Fiem Industries Ltd Contact Address Works : 32, Milestone, Kundli, Distt. Sonepat Haryana ( INDIA) Phone : +91-130-2219168/9169/9174/9175/9176/9177/9178 Fax : +91-130-2219179, Email fiemunit1@fiemindustries.com, jkjain@fiemindustries.com Homepage www.fiemindustries.com Production plants : India Unit-I 32 Mile Stone G.T. Road Kundli Sonepat Haryana Unit-II 219/2B ThallyRoad Kallukondapalli Hosur Tamil Nadu Unit-III Kelamanglam Achettipalli Post Hosur Tamil Nadu Unit-IV S.No29 Madargali Village Caruna Hobli Mysore Taluk Karnataka Roman Wüthrich Unit-V Kelamanglam Achettipalli Post Hosur Tamil Nadu Unit-VI Village Bhatian Halagarh HP Unit-VI Plot No. 1915 Rai Industrial Estate Phase-V Sonepat (Haryana Unit-VIII Polt No. 93 Sector-5 IMT Manesar Gurgaon Haryana 22 August 2009 34 Analysis of the world OEM headlamp market 7.4 Hella KGaA Hueck & Co. Contact Address Hella KGaA Hueck & Co. Rixbecker Str. 75 59552 Lippstadt Tel: +49 (0) 29 41/38-0 Fax: +49 (0) 29 41/38-71 33 Germany Homepage www.hella.com Production plants Germany Slovenia Hella KGaA Hueck & Co., Plant 1(Head Office) Rixbecker Str. 75 59552 Lippstadt Tel. (0 29 41) 38-0 Fax (0 29 41) 38-71 33 Hella Lux Slovenija d.o.o. Letališka cesta 17, 1001 Ljubljana Tel. +386 (0)1 520-33-33 Fax. +386 (0)1 520-34-01 Spain Hella KGaA Hueck & (Nordwerk) Beckumer Str. 130 59552 Lippstadt Tel. (0 29 41) 38-0 Fax (0 29 41) 38-71 33 Co., Plant 2 Manufacturas y Accesorios Electricos, S.A. De la Solana 15, Torrejon de Ardoz, E-28850 Tel. ()34 91 675 15 12 Fax. ()34 91 656 68 7 Austria Czeach Republic Hella Fahrzeugteile Austria GmbH Fabriksgasse 2 7503 Großpetersdorf Burgenland Tel. 03362.90 01 Fax. 03362.90 01-118 HELLA AUTOTECHNIK, s.r.o. Družstevní 16 Mohelnice 789 85 Tel. +420 583 498 111 Fax. +420 583 430 109 Rumania Mexico Hella Lighting Romania S.R.L. Strada Stadionului 12A Sânnicolau Mare 305600 Timis County Tel. +40 256 30.69.24 Fax. +40 256 30.69.24 Equipo Automotriz Hemex S.A. de C.V. Carretera el Castillo Km. 10.5 Balcones Del Salto Código Postal: 45680 El Salto, Jalisco Slovakia USA Hella Slovakia Front-Lighting s.r.o. Kočovce 228 916 31 Kočovce Tel. +421 (0)32 7705 111 Fax. +421 (0)32 7705 390 Hella Lighting Corporation 7979 Park Place Rd York, SC, 29745-7476 Tel. 803-684-1818 Fax. 803-628-5652 Roman Wüthrich 22 August 2009 35 Analysis of the world OEM headlamp market Australia New Zealand Hella Australia Pty Ltd, 54-76 Southern Road, P.O. Box 89, Mentone, Victoria 3194 Hella-New Zealand Limited PO Box 51-427 Manukau 2140 Tel. +64 (0) 9 577-0000 – Reception Fax. +64 (0) 9 576-2476 China Philippines Changchun Hella Automotive Lighting Ltd. No.593 Kunshan Rd China Tel. 43185078114 India Hella India Lighting Ltd. B-13 Badarpur Ext., New Delhi, 110 044, Tel. ()91 011 2646 6567 Fax. () 91 0129 275771 Roman Wüthrich Hella Phil. Inc. 2nd Floor, Guieb Building, 961 President Quirino Ave., Malate, 1004 Manila Manila, NCR Tel. (632) 522-0533; (632) 522-0534 Fax. (632) 536-8158 22 August 2009 36 Analysis of the world OEM headlamp market 7.5 Ichikoh Industries Ldt Contact Address Ichikoh Industrie Ldt 5-10-18 Higashi-Gotanda, Shinagawa-ku, Tokyo141-8627 Phone:+81-(0)3-3443-7281 Homepage www.ichikoh.com/english/index_e.html Production plants Isehara Plant 80 Itado, Isehara-shi, Kanagawa-ken 259-1192 Tel. 81-(0)463-96-1451 Ohizumi Plant 1216-1 Yoshida, Ohizumi-machi, Ohra-gun, Gunma-ken 370-0523 Tel +81-(0)276-63-2271 USA Ichikoh Mitsuba, Inc. 6601 Midland Industrial Drive, Shelbyville, Kentucky 40065 TEL. +1-502-633-4936 Taiwan Kenkoh Industries Co., LTD. No.8 LU-KUANG RD., LU-KNG CHANG-HUA 50541. TAIWAN, R.O.C. Tel. +886-(0)4-781-0475 Malaysia Indonesia PT. Ichikoh Indonesia MM2100 Industrial Town Block LL-1 West Cikarang Bekasi 17520 West Java Tel. +62-(0)21-898-1201 China Wuxi Koh Sean Technology Co.,Ltd B7-A National High-Tech Industrial Development Zone, Wuxi City, Jiangsu Province, Tel.+86(0)510-533-0855 Foshan Ichikoh Valeo Auto Lighting Systems Co.,LTD. No.7 Huabaonan Road, Chengxi Indusrial Park, Foshan National HI-TECH industries Zone, Chancheng District Foshan City Guangdong Province, 528000 Tel. +(86)757-8313-6089 Ichikoh(Malaysia)Sdn. Bhd. Lot PT 627, Nilai Industrial Estate Mukim Setul, 71800 Nilai Negeri Sembilan Darul Khusus Tel. +60-(0)6-799-2443 Roman Wüthrich 22 August 2009 37 Analysis of the world OEM headlamp market 7.6 Koito Manufacturing Co Contact Address Koito Manufacturing Co., Ldt 4-8-3, Takanawa Minato-ku Tokyo 108-8711 Japan Tel. 81-3-3443-7111 Homepage http://www.koito.co.jp/english/h_index.html Production plants North American Lighting USA Advanced Forward Lighting Operations 2277 S. Main Street Paris, IL 61944 Tel. (217) 465-7800 Forward Lighting Operations 20 Industrial Park Flora, IL 62839 Tel. (618) 662-4483 Koito China Shanghai Koito Automotive Lamp Co., Ltd. 767 Ye-cheng RD Jia Ding South Door Shanghai, 201800 Tel.86-21-5916-1899 Fax.86-21-5916-2899 Guangzhou Koito Automotive Lamp Co., Ltd. No. B01, Transnational Industry Park Yuexi Village Shilou Town, Panyu District Guangzhou City Guangdong 511447, Tel. 86-20-3930-7000 Fax. 86-20-3930-7020 Roman Wüthrich Fuzhou Koito Tayih Automotive Lamp Co., Ltd South East Motor Zone Qingkou, Minhou Fuzhou City Fujian 350119 Tel.86-591-2276-5266 Fax.86-591-2276-7466 Czech Republic Koito Czech s.r.o. (Czech) Na Astre 3001 438 01 Zatec Tel.420-415-930-111 Fax.420-415-930-109 22 August 2009 38 Analysis of the world OEM headlamp market India Thailand India Japan Lighting Private Limited Chennai Plant No.1, Puduchathram (Via)Tirumazhisai Tiruvellore High Road Tamilnadu 602-107 Tel. 91-44-3910-6151 Fax. 91-44-3910-6106 Thai Koito Company Limited 370 Moo 17 Tambol Bangsaothong Amphur Bangsaothong, Samutprakarn 10540, Thailand Tel.66-2-706-7900 Fax.66-2-315-3281 Japan Koito Europe Limited Kingswood Road Hampton Lovett Industrial Estate, Droitwich Worcestershire WR9 0QH Tel. 44-1905-790800 Fax. 44-1905-794466 KOITO KYUSHU LIMITED 1580-6 Oaza Kamiizumi Kuboizumi-machi Saga City Saga Prefecture 849-0902 Tel. 81-952-71-8355 Fax. 81-952-71-8366 UK Taiwan Ta Yih Industrial Co., Ltd. No.11 Shin-Sin Road, An-Ping Industrial District, Tainan, Taiwan, Republic of China TEL.886-6-261-5151 FAX.886-6-264-4614 Roman Wüthrich 22 August 2009 39 Analysis of the world OEM headlamp market 7.7 SL Corporation Homepage www.samlip.co.kr Production Plants China Beijing Samlip Tel. 0086-10-8944-8511 Fax. 21-8944-6248 Dongfeng Samlip Tel. (0719) 830-3517 Fax. (0719) 830-3510 SL Yabtai Auto Lighting Co. Ltd 982 YongDa Road Fushan District Yantai Shandong Tel. 86-535-634-8511 Fax. 86-535-634-8512 India SL Lumax G-15 Sipcot Industrial Park Irrungattukottai Sriperumbudukur TK Kancheepuran Dist 602-105 Tamil Nadu Tel. 91-44-4704170 Fax. 91-44-47100815 SL LIghtech 1061 Singil-dong Ahnsan-si Gyunggido Tel. (031) 489-8511-6 Fax. (031) 495-2493 SL Seobong 50-8 Omok-li SungGeo-eup. Chunan-si Chungnam Tel. (041) 555-8511 Fax. (041) 555-4947 SL Sungsan 100-18 Galsan-dong Dalseogu Daegu Tel. (053) 581-8511-5 Fax. (053) 581-8510 Slovakia SL Slovakia Kocovce 228 91631 Kocovce Tel. 421 32 779 8071 Fax. 421 32 779 87025 USA Korea SL Lighting 887-4 Gumdan-dong Bukgu Daegu Tel. (053) 362-8511 Fax. (053) 362-8555 Roman Wüthrich SAL Alabama 2481 Airport Blvd Alexander City AL 35010 22 August 2009 40 Analysis of the world OEM headlamp market 7.8 Stanley Electric Co. Contact Address Stanley Electric Co., Ltd. 9-13, Nakameguro Meguro-ku Tokyo 153-8636 Tel. 03-3710-2222 Fax.03-3792-0007 Homepage http://www.stanley.co.jp Production Plants Australia France Hella-Stanley Holding Pty Ltd. 54-76 Southern Road Mentone Victoria 3194 STANLEY-IDESS S.A.S. 39, rue des Peupliers 92000 Nanterre Tel. 33-1-47-81-85-85 Fax. 33-1-47-86-09-16 China Germany Stanley Electric (Asia Pacific) Ltd. Suites 2001-4,20/F.,Tower 1 The Gateway 25 Canton Road Tsimshatsui Kowloon Hong Kong Tel. 852-2730-1738 Fax. 852-2730-1933 Tianjin Stanley Electric Co., Ltd. No.140 Nanhai Road, TEDA Tianjin Tel. 86-22-2532-0174 Fax. 86-22-2532-0173 Guangzhou Stanley Electric Co., Ltd. No.138, Jun Ye Road Eastern Section, GETDD Guangzhou 510760 China Tel. 86-20-8226-5721 Fax. 86-20-8226-6206 Chongqing Hua-yu Stanley Lighting Co., Ltd. No.68, Long-Shan Road Yubei District Chongqing 400021 Tel. 86-23-67659032 Fax. 86-23-67659356 Roman Wüthrich Stanley Electric GmbH Waldecker Strasse 5 D-64546 Moerfelden-Walldorf Tel. 49-6105-930530 Fax. 49-6105-930555 Hungary Stanley Electric Hungary kft. 3200 Gyongyos Gabor Denes ut 1 Tel. 36-37-511-206 Fax. 36-37-511-213 India Stanley Electric Engineering India Pvt. Ltd. Plot No.164 Sector-5, IMT-Manesar Gurgaon-122050 Haryana Tel. 91-124-229-0852 Fax. 91-124-229-0870 Lumax Industries Ltd. B-86 Mayapuri Industrial Area, Phase-I New Delhi 110064 Tel. 91-11-28117336 Fax. 91-11-28115779 22 August 2009 41 Analysis of the world OEM headlamp market Indonesia USA PT. Indonesia Stanley Electric Jalan Bhumimas I No.17 Kawasan Industri Cikupamas Po Box 388 Tangerang 15001 , Banten Tel. 62-21-59-404-506 Fax. 62-21-59-404-510 Stanley Electric U.S. Co., Inc. 420 E.High St. London OH 43140 Tel. 1-740-852-5200 Fax. : 1-740-852-5201 Thailand Thai Stanley Electric Public Co., Ltd. 29/3 Moo 1 Bangpoon-Rungsit Rd. Banklang Pathumthanee 12000 Tel. 66-2-581-5462 Fax. 66-2-581-5397 UK Stanley Electric (U.K.) Co., Ltd. Atrium Court The Ring,Bracknell Berkshire RG12 1BW Tel. 44-1344-393053 Fax. 44-1344-393153 Roman Wüthrich II Stanley Co., Inc. 1500 Hill-Brady Rd. Battle Creek MI 49037 Tel. 1-269-660-7777 Fax. 1-269-660-5555 Vietnam Vietnam Stanley Electric Co., Ltd. Duongxa, Gia Lam District, Hanoi Tel. 84-4-38766245 Fax. 84-4-38766188 22 August 2009 42 Analysis of the world OEM headlamp market 7.9 Valeo Contact Address Valeo 43, rue Bayen 75848 Paris Cedex 17 Tel : +33 1 40 55 20 20 Fax : +33 1 40 55 21 71 Homepage www.valeo.com Production plants Argentinia VALEO CIBIE Argentina SA 7649, Boulevard de los Polacos. Barrio Los Boulevares 5147 Cordoba Tel. 54 3 514 165 100 Fax. 54 3 514 165 101 Valeo Light Systems (WUXI) B11 Factory Building, Xixie Road Wuxi High-Tech Industrial Development Zone New District Jiangsu Province 214112 Wuxi Tel. 86 510 - 8299 3000 Fax. 86 510 - 8299 3008 Belgium France Valeo Eclairage Signalisation 31, rue du Parc Industriel B-7822 Meslin l'Eveque Tel. 32 0 6 826 5211 Fax. 32 0 6 826 5499 Brasil Valeo Eclairage Signalisation 26 Boulevard de l'Industrie Zone Industrielle Ecouflant Angers 49000 Ecouflant Tel. 33 (0)2 41 33 24 00 Fax. 33 (0)2 41 37 05 85 Valeo Sistemas Automotivos 214, Rua Rodrigues de Medeiros Pedreira Santo Amaro 04464-050 Sao Paulo Tel. 55 1 156 131 311 Fax. 55 1 156 131 307 Valeo Eclairage Signalisation 101 avenue de Vendome BP 3324 41033 Blois Tel. 33 (0)2 54 44 62 00 Fax. 33 (0)2 54 44 62 99 China Valeo Eclairage Signalisation 34 rue Saint Andre 93012 Bobigny Tel. 33 (0)1 49 42 62 62 Fax. 33 (0)1 48 44 65 29 Valeo Lighting Systems (FOSHAN) NO7 Huabaonan Road Chengxi Industrial Park Foshan NationalHI-TECH Indust. zone Chancheng District Guangdong Province 528000 Foshan HUBEI VALEO AUTO LIGHTING CO LTD Yaohua Road 6, Hubei Province Wuhan Economic and Technology Development Zone 430056 Wuhan Tel. 86 27-5940 8208 Fax. 86 27 848 967 31 Roman Wüthrich Valeo Eclairage Signalisation 34 rue Saint Andre 93012 Bobigny Tel. 33 (0)1 49 42 62 62 Fax. 33 (0)1 48 44 65 29 Valeo Eclairage Signalisation Parc d'activites de l'Epinette BP 8bis 2500 Hirson Tel. 33 (0)3 23 58 85 00 Fax. 33 (0)3 23 58 85 01 22 August 2009 43 Analysis of the world OEM headlamp market Valeo Eclairage Signalisation Route du Pont de l'Arn BP 523 81205 Mazamet Tel. 33 (0)5 63 98 81 81 Fax. 33 (0)5 63 98 81 71 Valeo Eclairage Signalisation 32, rue de Paris BP 717, SENS Cedex 89107 Saint Clement Tel. 33 (0)3 86 95 60 00 Fax. 33 (0)3 86 95 60 01 Germany Valeo Beleuchtung Deutschland GmbH Hummendorfer Str. 72-76 96317 Kronach Neuses Tel. 49 (0)9261 4070 Fax. 49 (0)9261 407 120 India VALEO Lighting Systems (India) Pvt. Ltd RR Tower IV - 7th floor TVK Industrial Estate, Guindy 600 032 Chennai Tel. 91 4 422 505 000 Fax. 91 4 422 505 011 Italy VALEO VISION SPA Via Torino, 31 10044 Pianezza Tel. 39 011 96 86 511 Fax. 39 011 96 62 425 Japan Ichikoh Industries Limited Itado 80 259-1192 Isehara Tel. 81 (0)463-96-1488 Roman Wüthrich Mexico VALEO Sylvania Illuminacion Avenida de la Montana 102, Parque Industrial Queretaro Delegacion Santa Rosa - Jauregui 76220 Queretaro Tel. 52 4 422 116 600 Fax. 52 442 2116601 / 02 Poland Valeo Lighting Systems ul. Europejska 50 32500 Chrzanow Tel. 48 327 582 000 Fax. 48 327 582 001 Romania VLS Lighting Assembly Strada Garii nr.1 300 166 Timisoara Fax. 40 256 401 107 Valeo Lighting Injection Strada Garii nr.1 300 166 Timisoara Fax. 40 256 401 107 Spain VALEO ILUMINACIÓN, S.A. Poligono Industrial, C-Linares, 15 23600 Martos Tel. 34 953 56 9100 Fax. 34 953 55 2507 USA Valeo Sylvania L.L.C. "1231 A, Avenue North Seymour""" IN 47274 Seymour Tel. 1 8 125 235 200 Fax. 1 8 125 245 316 22 August 2009 44 Analysis of the world OEM headlamp market 7.10 Visteon Contact Address Visteon Corporation One Village Center Drive Van Buren Township Michigan 48111 U.S. Homepage www.visteon.com Production plants China Mexico Visteon TYC Auto Lamps Co., LtdNo 228 Taishan RD Changzhou Jiangsu Province 213022 Peoples Republic of China Carplastic S.A. de C.V. Av. Parque Industrial Monterrey 608 Apodaca Nuevo Leon Tamaulipas 66600 Czech Republic Visteon Autopal s.r.o. Luzicka 14 741 01 Novy Jicin Carplastic, S.A. de C.V. Blv. Interamerican N. 120 Parque Industrial Finsa-nty Apodaca Nuevo Leon 66600 Visteon Autopal s.r.o. Sachetni ul 1540 735 32 Rychvald India TATA Visteon Automotive Private Limited ICC Trade Tower International Comvention Center 2nd FL A205/A206,403 A Sepapat Bapat Marg Pune India 411017 Roman Wüthrich 22 August 2009 45 Analysis of the world OEM headlamp market 7.11 Wipac Limited Contact Address Wipac Limited London Road Buckingham MK18 1BH United Kingdom Tel: +44 (0) 1280 822800 Fax: +44 (0) 1280 822802 Homepage www.wipac.com E-Mail lighting@wipac.com Production Plants China Tangxia Guangdong province Hungary Budapest U.K. Wipac Limited London Road Buckingham MK18 1BH United Kingdom Tel: +44 (0) 1280 822800 Fax: +44 (0) 1280 822802 Roman Wüthrich 22 August 2009 46 Analysis of the world OEM headlamp market 7.12 Zizala Lichtsysteme Gmbh Contact Address ZIZALA Lichtsysteme GmbH Scheibbser Straße 17 A-3250 Wieselburg Tel. +43 / 7416 / 505 - 0 Fax. +43 / 7416 / 505 - 2099 Homepage www.zkw.at E-Mail office@zkw.at Production Plants Austria ZIZALA Lichtsysteme GmbH Scheibbser Straße 17 A-3250 Wieselburg Czech Republic KES - kabelové a elektrické systémy, spol. sr.o. Popinecká 983/30, 73932 Vratimov Tel. ++420 596 762 711 Fax ++420 596 762 718 India Neolite ZKW Lightings Pvt. Ltd B-24 Mayapuri Phase -1 IN - New Delhi -110064 Tel. ++91 11- 2888 8028, 2888 8029 and 2888 8030 Fax. ++91 11- 2811 6025 Slovakia ZKW Slovakia s.r.o. Bedzianska cesta 679/375 SK-956 31 Krušovce Tel. +421 / (0)38 7466 301 Fax. +421 / (0)38 7466 399 Roman Wüthrich 22 August 2009 47 Analysis of the world OEM headlamp market 7.13 Arteb Contact Address Arteb Av. Robert Kennedy, nº 375 Bairro Planalto. CEP: 09860-000 São Bernardo do Campo / SP Tel. (11) 4341-9935 Homepage www.arteb.com.br 7.14 Magna Electronics Contact Address Magna Electronics 600 Wilshire Drive Troy, Michigan, USA 48084 Tel. +1 248 729 2400 Homepage www.magna.com/xchg/SID-0A100004-CB1E9668/electronic_systems/XSL/standard.xsl//content/36_38.html?rdeLocaleAttr=en Roman Wüthrich 22 August 2009 48