Sponsorship package.

TORONTO CHILDREN’S CONCERT CHOIR &
PERFORMING ARTS COMPANY (TC3)
Sponsorship Opportunity for
15th Anniversary Concert & Cruise Celebration
June 4 & June 5 2016
“It is organizations like this that need to be supported. They help keep kids away from the
negative and out of the streets and gangs.” Drake at TC3’s 2006 concert as quoted in Share News.
2016 ANNIVERSARY WEEKEND EVENT OVERVIEW
Main Event: Saturday June 4th, 2016 - Jane Mallet Theatre in St. Lawrence Centre for the Arts.
On this special night, Toronto will see for the first time four inspiring, professional youth gospel choirs performing at one historic
concert. A must see event for Gospel music lovers everywhere.
Performing that night:
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The Toronto Children’s Concert Choir & Performing Arts Company (TC3)
The Detroit Youth Choir (DYC)
The Memphis Youth Performing Arts Company (MYPAC)
The Jamaican Children’s Concert Choir (JCC) – Finalization pending.
Along with other special guests
Also taking place: a pre-reception for VIPs and Contest Winners.
"The talent these young kids
display is amazing, they put
on an incredible show which
had me dancing all night
long. Simply put, it's a must
see performance.”
Jason Portuondo - G98.7 Radio
Host.
Supporting Event: Sunday, June 5th, 2016 - Celebratory three hour Boat Cruise on Lake Ontario for 300 + persons. Choir
members will be in attendance.
Youth Involvement: This year we have launched 150 Youth Voices Choir - where young people from across the GTA, who don’t
have the opportunity to be in TC3, rehearse and then join them on stage at the St. Lawrence Centre for the Arts.
MEDIA, PROMOTIONS & PUBLIC RELATIONS EXPOSURE OPPORTUNITIES
We are approaching the following media outlets for Media Sponsorship.
Radio: G87.7, CIUT and Joy Radio
Newspapers: Toronto Star, Now Magazine, The Mirrors, Share News, Pride News Magazine
(online), Toronto Caribbean Newspaper.
“TC3 is a dynamic youth choir
that will leave you in awe.”
Joy Lapps-Louis - Composer and
Performer
Television: City TV or CP24 or CBC or CTV.
St. Lawrence Centre for The Arts (STLC) is located in the heart of downtown Toronto on Front St. between Yonge St. & Church St.
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Daily, thousands of people walk by the
theatre heading to and from hotels,
businesses and high-rise condos
surrounding the theatre.
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In a 3 block radius is Union Station
(Go, Subway, Trains), Sony Centre
(next door) and restaurants and shops
around the St. Lawrence Market.
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This is a high pedestrian and tourist
area.
Exterior Theatre (30 days before event): Large electronic screen, varying large size posters. Seen by 1000s of people daily.
Interior Theatre (30 days & same day): Large size posters, scrolling electronic screens, etc. Seen by all theatre attendees.
Poster/Flyer Distribution: 100 11x17 posters posted throughout Toronto’s downtown core, 50 posters posted in Churches,
community groups across the GTA.
Social Media: Twitter, Facebook, Blogs, websites and E- blasts (both to HopeWorks, STLC lists & Gospel Connection.)
Publicity: All major print, radio and TV media outlets will be pitched as well as a performance on Breakfast TV or CP24 or the like.
Camera news and entertainment crews will be invited night of the event.
See Our Sponsorship Chart.
OUR AUDIENCE
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This is TC3’s third year at the St. Lawrence Centre for the Arts – Jane Mallet Theatre (500 seats) in downtown Toronto and each
year we have increased our ticket sales. Our audiences are loyal attendees, who return year after year. With the addition of
these three extraordinary youth choirs, this concert is sure
to sell out and be the talk of the community.
“For any audience member lucky enough to hear them
perform: owing to their stellar reputation, you may walk
in expecting much but you will always walk out feeling
like you got more.” Jim Codrington – Patron.
Our audiences are well-traveled, Caribbean and African
culture-loving Canadians, who all share a passion for
Gospel and Inspirational music. This popular concert
draws patrons from across the greater Toronto area and attracts attendees from as far away as Halifax and Vancouver.
This will be the biggest youth Gospel concert that Toronto has ever seen.
The TC3 staff not only raise a child, but are instrumental in their quest of supporting and guiding their
members through a lifetime.” Samantha Stephen, Mother of Kaden Stephen - TC3 member who currently stars as
Young Lola in Mirvish Production’s hit show Kinky Boots.
TC3 2016 SPONSORSHIP BENEFIT CHART
Be a supporter of this exceptional event, create good will and make a difference by
supporting young African Canadian/American and Urban youth at this impressive musical
celebration.
Our goal is to raise $25,000 in sponsorship funds this year, to off-set the cost of the
concert. This is a great opportunity to feature your company in a prime downtown location,
position and profile your organization at the heart of the community as well as target new audiences.
We ask for your commitment by May 2nd so we can finalize and produce all the materials and include your logo/brand.
Sponsorship
Available positions
Title
Sponsor
Gold
Sponsor
Silver
Sponsor
Corporate
Sponsor
Business
Sponsor
$8,000
$5000
$3000
$1000
$500
1 (Exclusive)
3
5
10
Unlimited
10
6
4
2
2
Event Participation
VIP seating at performance
Choice of performance by TC3 or drum
workshop at corporate event or party
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Invitation to VIP pre-reception
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Volunteer opportunities for your staff
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Stage Presence/ On Site Promotion
Presenting sponsor pre-reception for 100
VIPS/winners
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On stage speaking opportunity (2 minutes)
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Logo on exterior electronic billboard
(Displayed for 30 days before event)
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Signage at pre-reception and in lounge
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Signage at Boat Cruise
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Logo on exterior venue posters (Displayed
for 30 days prior to event)
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MC mentions from the stage and on the Boat
Cruise
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Merchandise hand-out on Boat Cruise
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Logo on interior venue posters. (Displayed
for 30 days prior to event)
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Single Slide
Single Slide
Single Slide
Inserts into pre-reception gift bags
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Logo on thank you cards placed on 300 place
settings on Boat Cruise.
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Logo slide on venue interior electronic
displays
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Shared Slide
Shared Slide
Promotional Material and Media
Coverage.
Company Name presents…on all materials
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‘Presented by…’ in all TC3 radio ads
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Flyer insert into programme
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Logo on all printed promotional material and
mention in press releases
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Logo in STLC, TC3 and Gospel Connection
email blasts
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Ads in 2000 programmes (size of ad)
1 page colour
1 page colour
1 page b/w
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1/2 page B/w
1/4 page b/w
Logo on 11x 17 poster
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Logo on Thank You Page in programme
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Logo and link on TC3 and HWC websites for
one year
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Logo and name in TC3 email newsletter for 1
year
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Social media promotion
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ADDITIONAL SPONSORSHIP OPPORTUNITES
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Matching sponsorship dollars for TC3 through
- a program of
Business for The Arts (supported by the Government of Canada and the Toronto Arts Council)
Sponsor one of the visiting youth choirs - $1200
Sponsor our Concert T-shirt (worn by all 150 kids performing plus volunteers) $1500
Advertise in our Programme (2000 copies printed and distributed at shows
throughout the year.)
Flyer hand out at Gospel Concerts in and around G.T.A.
There are additional promotional opportunities.
Let us tailor a sponsorship package to fit your needs.
“They are much more than a Youth Choir.
TC3 reflects all than is great about
Toronto. They deliver a message of hope,
inclusiveness and joy…all performed in
perfect harmony.
They are fantastic musical ambassadors
for our great city.
It has been over 10 years since we first
discovered TC3 and since then, we have
invited them to perform in many or our
large scale productions!"
Rick Naylor - President of Accucom Corporate
Communications.
THE CHOIRS
The award-winning The Toronto Children’s Concert Choir & Performing Arts
Company (TC3) is the most prestigious and successful youth Gospel choir in Canada.
They have performed for thousands of people from city events to concert halls and
have toured such cities as London, Vancouver, New York City and the Bahamas to
name a few. However, their proudest achievement is that an impressive 90% of the
young people who stay with TC3 complete high school and continue on to higher
education. TC3 is the premier program of HopeWorks Connection, a registered nonprofit, founded by Rev. Denise Gillard, with the mandate that through Gospel and
Inspirational song as well as Afro-Caribbean dance and drumming, we can promote
and develop African-Canadian and urban youth from across the Greater Toronto Area
Detroit Youth Choir (DYC) has toured throughout Michigan, Chicago, Atlanta,
Tennessee and Toronto, Canada as well as performed in over 30+ original stage
productions. Through choir, their young people have learned various styles of music
such as; Classical, Jazz, Negro Spiritual, Gospel and Rhythm & Blues. DYC students
are examples of how the arts are so important in making a difference in the lives of
our young people.
Memphis Youth Performing Arts Company (MYPAC) The Memphis Youth
Performing Arts Company, also known as The Boys and Girls Choir of Memphis, was
started in 2005. Our children stand as ambassadors for Memphis nationally and
internationally through our cultural connections to other cities and countries, such as
Atlanta, Canada, New York, London, Jamaica and St. Louis. In other words, we share
Memphis with the world!
The Jamaican Concert Choir (JCC) -Finalization pending.
CONTACT US
Don’t miss out on being a part of this extraordinary event. Call us now.
Denise Gillard - info@tc3.ca - 416 939 1702
Stephanie Keating - Keatingmediarelations@gmail.com - 514 264 2388
www.TC3.ca
www.HopeWorksConnection.ca
“It was a pure delight from process to performance in dealing with TC3 and their wonderful Artistic Director,
Denise Gillard. We were privileged to have them perform for our client, The Canadian Commonwealth Games
during a special corporate event. They really are a one-of-a-kind choir, and left a lasting impression with our
VIPs. I look always for any opportunity to have them front and centre.
They are my favourite.” Carol Priest – President and Director of Talent Resources.