50 Bus Shelter posters will be

Mexican Independence Parade in East Los Angeles
•  66 years of being the Largest and oldest
Hispanic Parade in the United States
•  81 year tradition of U.S oldest Mexican-American non
profit organization, Comité Mexicano Cívico
Patriótico
•  Attracts over 200,000 of loyal attendees,
Parade & Festival combine
•  Event endorsed by General Consulate of
Mexico, County and City of Los Angeles
• Full Media coverage in Spanish and English
New and Improved Parade Route
Our Proud Sponsors
Participating Celebrities over the years…
Kate del Cas2llo Carla Estrada Oscar de la Hoya Danny Trejo Placido Domingo Can2nflas Cesar Millán Verónica Castro Ronald Reagan Los Tigres del Norte Our Attendees…
TV/Radio Promotional Support
-­‐Over 80 :30 TV/Radio Promo5onal spots to run over a two weeks period prior event -­‐The New and Improved route will be Promoted -­‐Top TV talent to endorse Event -­‐Sponsors Logo will be Men5on/placed -­‐Grand Marshall and Special invites will be Announce in all Press Releases to promote event -­‐ Live TV Special by top Networks Print Support Ads
-­‐La Opinion will run 4 Ads prior event -­‐The New and Improved route will Be announced -­‐Sponsors Logo placement -­‐Grand Marshall and Special invites announcements Bus Shelter Posters
-­‐50 Bus Shelter posters will be display through the City of Los Angeles for the Month of September -­‐Sponsors Logo placement -­‐Grand Marshall and Special invites announcements On-Line Promotional Support
On-­‐line support will be ac5ve through out two months prior event. Social Media Promotional Support
Social Media support will be ac5ve through out two months prior event. Celebrating the Mayan Calendar 2012
Let’s join forces and celebrate the magical Mayan Calendar Year 2012. This is a 5me of transi5on; you have the opportunity of making a choice of how you enter the market. Please choose the package the best fits your Brand/ Product. We are looking forward to hearing from you and recognizing your Brand/
Product as a Sponsor at the E. LA Parade & Fes5val 2012. Let’s work together! Maya Package BRAND POSITION •  Premiere status-­‐ “Official Title Sponsor” “Sponsored by” on all printed and broadcast material PRE-­‐PARADE •  Street sampling pre-­‐parade 7am-­‐11am •  Signage in front of TV Camera •  25 VIP passes for Pre-­‐Parade Recep2on at the beginning of the event •  1 Table for 10 at the Gala Dinner Pre-­‐Parade Event with special recogni2on to sponsor PARADE •  2 Parade entries-­‐ one at beginning and one at end (branded float, car, etc.) •  3 over-­‐street banners during Parade-­‐ signage across from TV loca2on at Parade (sponsor provides banners) •  Live introduc2on of Key company spokesperson at beginning of Parade & Fes2val from stage FESTIVAL •  2 – 20x20 Booths at Parade’s Official Finish-­‐line Fes2val •  10 VIP Passes for Fes2val • Logo on Media Center Banner in Fes2val VIP area •  Banner displayed within the VIP area •  Logo on Fes2val’s Main Stage side towers •  Live men2ons from Fes2val Stage MEDIA •  As “Title Sponsor” three (3) :30 commercials will run in the two hour parade airing on Univision Chanel 34 • Logo and “Title Sponsor” status on up to 40 TV promos on Univision Chanel 34 • Logo and “Title Sponsor” status on 50 Bus Shelters displayed through out LA for a Month •  Inclusion in 40 promo2onal radio spots on key L.A. Hispanic sta2on •  Logo and “Title Sponsor” status in pre-­‐Parade Ads in Hispanic Publica2on – La Opinion/Orale •  1 full-­‐page color Ad in Commemora2ve Magazine (10,000 to be distribute in one year period) •  Logo on the Comité website •  Logo on 100,000 flyers to be distributed prior the Parade •  Special PR credit at all PR Events and in all announcements NET MARKETING PACKAGE $ 60,000 Tikal Package BRAND POSITION •  Presen2ng Sponsor of Event PRE-­‐PARADE • Street sampling pre-­‐parade 7am-­‐11am • 15 VIP passes for Pre-­‐Parade Recep2on at the beginning of the event • 1 Table for 10 at the Gala Dinner Pre-­‐Parade Event with special recogni2on to sponsor PARADE • 1 Parade entry, (branded float, car, etc.,) to be provided by Sponsor FESTIVAL • 1 – 20x20 & 1 – 10x10 booth at Parade’s Official Finish-­‐line Fes2val • 5 VIP Passes for the Fes2val • Logo on Media Center Banner in Fes2val VIP area •  Banner displayed within the VIP area •  Logo on Fes2val’s Main Stage side towers •  Live men2ons from Fes2val Stage MEDIA • Logo and “Presen2ng Sponsor” status on 50 Bus Shelters displayed through out LA for a Month •  Inclusion in 40 promo2onal radio spots on key L.A. Hispanic sta2on •  Logo and “Presen2ng Sponsor” status in pre-­‐Parade Ads in Hispanic Publica2on – La Opinion/Orale •  1 full-­‐page color Ad in Commemora2ve Magazine (10,000 to be distribute in one year period) •  Logo on the Comité website NET MARKETING PACKAGE $30,000 Peten Package BRAND POSITION •  Sponsor of Event PRE-­‐PARADE • Street sampling pre-­‐parade 7am-­‐11am • 10 VIP passes for Pre-­‐Parade Recep2on at the beginning of the event • 1 Table for 10 at the Gala Dinner Pre-­‐Parade Event with special recogni2on to sponsor PARADE • 1 Parade entry, (branded float, car, etc.,) to be provided by Sponsor FESTIVAL • 1 – 20x20 Booths at Parade’s Official Finish-­‐line Fes2val • 5 VIP Passes for the Fes2val • Live men2ons from Fes2val’s Main Stage • Logo on Media Center Banner in Fes2val VIP area • Banner loca2on at Fes2val area MEDIA • 50 Event Signage in Bus Shelters • Logo included in full-­‐page color Ad in Hispanic Publica2on – La Opinion • 1 full-­‐page color Ad in Commemora2ve Magazine • Logo on 100,000 flyers to be distributed prior the Parade • Logo on the Comité Website NET MARKETING PACKAGE $ 20,000 Quetzal Package
BRAND POSITION • Sponsor of Event PRE PARADE •  5 VIP passes for Pre-­‐Parade Recep2on at the beginning of the event PARADE •  1 Parade Entry, (branded float, car, etc.,) to be provided by Sponsor FESTIVAL •  1 – 10x10 Booth at Parade’s Official Finish-­‐line Fes2val •  4 Fes2val VIP passes MEDIA •  50 Event Signage in Bus Shelters • Logo on 100,000 flyers to be distributed prior the Parade • Logo included in full-­‐page color Ad in Hispanic Publica2on – La Opinion •  ½ page color Ad in Commemora2ve Magazine NET MARKETING PACKAGE $10, 000 Tulum Package BRAND POSITION •  Sponsor of Event PARADE OR FESTIVAL •  Parade Entry (Branded float, car, etc.,) to be provided by Sponsor OR •  1 – 10x10 Booth at Parade’s Official Finish-­‐line Fes2val • 2 Fes2val VIP passes MEDIA • Logo on 100,000 flyers to be distributed prior the Parade NET MARKETING PACKAGE $ 5,000 E. LA Mexican Independence Day Parade
E. LA Mexican Independence Day Parade
E. LA Mexican Independence Day Parade
E. LA Mexican Independence Day Festival
E. LA Mexican Independence Day Festival
We look forward to 2012 Mexican Independence Day! Please contact us for more informa5on judy@jive-­‐live.com 562-­‐682-­‐0030 s5noco@cmcpla.com 323-­‐816-­‐8819