2016 Cathay Pacific International Chinese New Year Parade Hotel

2016 Cathay Pacific
International Chinese New Year Parade
Hotel Sponsorship Invitation
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2015 Parade
Celebrating the Chinese New Year with
citizens and visitors for the 20th year
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13 brightly lit floats, 2,500 performers around the world,
entertaining 150,000 spectators along the Parade Route
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Live Broadcast on TVB Jade and HD Jade Channels received 21.7 TVR with a station share 96.4%.
The audience reach of the show is up to 2,064, 700 of the population.
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The Event
With the theme “Sweet 20．World Party ” the 20th staging of Chinese New
Year Parade was held on 19 Feb 2015, first day of Chinese New Year
 Successfully engaged 13 floats,
10 international groups, 11 local groups and
11 pre-show groups
 Total of 2,500 international & local
performers participated
 Hosting all invited overseas group at one
hotel in 169 rooms
 Over 1000 KGs of props were delivered to
Hong Kong for the Parade
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Local and Overseas Publicity
 Around HK$80m local publicity value was recorded for the 2015 Parade
(Around HK$77m was recorded with 2014 parade)
 Over 180 pcs of coverage mentioning/reporting 2015 ICNYP
 Publicity value was contributed by press conference, media pitching,
float preview, performing groups rehearsal and event day coverage
 Electronic media: over HK$68m
 Print media & major web news: over $11M
 Over 47 reporters from 18 local media organizations have attended the
parade on 19 Feb 2015
 Free to air internationally through 3 satellite feeds, namely IS8C-Band,
Aisasat 3S C-Band and Napa Teleport (IS9 KU-Band)
 25 overseas journalists representing 12 media organizations from 8
countries and over 31 foreign correspondents attended the parade
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Media Exposure – Pre-event
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Media Exposure – Pre-event
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Media Exposure – Post-event
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Media Exposure – Post-event
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Be Part of a High-value, Homegrown Event
Sponsor 50 complimentary room
nights (twin room) with breakfast
arrangements and offer special rate
for additional rooms with breakfast
arrangements for ALL international
performing groups during the period
(tentatively 6-11 Feb 2016). Approx
150 rooms for 700 room nights are
required.
Sponsor a welcome lunch / reception
for the performers that will be held in
your hotel on 8 February 2016.
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Enjoy Wide-ranging Exposure
Souvenir Programme
Event Guide
Publications
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Enjoy Wide-ranging Exposure
Leading banners for each international performing group
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Enjoy Wide-ranging Exposure
Leading banners for each international performing group
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Enjoy Wide-ranging Exposure
Venue decoration with hotel logo
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Enjoy Wide-ranging Exposure
Canton Road
Nathan Road
Banners along the parade route
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Official Hotel Sponsor Entitlement
(all groups residing at same hotel / hotel group with breakfast and complimentary rooms)
PR Publicity
 Invitation to media function as one of the on-stage guests
Invitation to the Parade
 Invitation to sponsor representatives to attend the Parade at the VIP
stand on 8 Feb 2016
Hospitality
 20 complimentary admission tickets to grand stand (worth $8,000)
Marketing and Promotion
at Printed Materials &
Website
 1 ROP ad space in the Event Guide for distribution from end Jan to mid
Feb 2015 at HKTB’s channels such as Visitor Centres and Ports of Entry
for promotion of Hong Kong Chinese New Year Celebrations
(circulation: about 100,000cps)
 1 ROP ad space in the Souvenir Programme (circulation: 5,000 cps)
 Insertion of leaflets of official hotel sponsor into goodie bags (3,500
pcs)
 Acknowledgement listing as Official Hotel Sponsor on event
publication and website
 Company logo and name on event website with hyperlink to Sponsor’s
website
Onsite Exposure
 Name and hotel logo on the leading banner of ALL international
performing groups during the Parade
 5 complimentary greeting banners bearing hotel logo at the entrance
of the grand stand
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Thank You!
Ms Mona Lee
Senior Executive, Event Management
Hong Kong Tourism Board
Email: mona.lee@hktb.com
Tel: 2807 6466
Ms Ivy Fang
Assistant Manager, Event Management
Hong Kong Tourism Board
Email: ivy.fang@hktb.com
Tel: 2807 6569
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