Media Kit - Meredith

EDITORIAL
Mission Statement.
PAR 1_01.11.16
Parents helps busy moms navigate the uncharted waters of parenthood with smart
advice, a sense of humor and a feeling of community born of shared experiences.
With an approachable attitude and lots of relatable voices, we inform, entertain and
remind mom to nurture herself even as she nurtures her children. Our trusted advice
helps moms feel confident as they make decisions about health, discipline, nutrition
and more. We answer their questions, advocate for their causes and celebrate the
fun of raising healthy, happy kids. EDITORIAL
2016 Editorial Calendar.
JANUARY | The Readers’ Choice Issue
APRIL
• Kids Health: How to Raise A Healthy Kid Today
• Easter Egg Dyeing Guide
• Eating Well: 12 Fruit & Veggie Snacks
• Kids Health: What Is it Like to Have a Grown Child With Autism?
• The Workout Made for Moms
• Kids Health: Secrets of Pediatrician Parents
• 25 Ways to Make Your Home More Efficient
• Eating Well: Parents 25 Best Frozen Foods
• What’s for Dinner? 5 Easy Meals
• Beauty: Colorful Makeup for Spring
• Beauty: Moms Beauty Entrepreneurs
FEBRUARY
• Special Report: The New Culture of Parenting in America, Part 2
• Valentine’s Day Desserts for Breakfast
• Easy, Yet Magical Fairy Gardens
• Kids Health: 5 Kids’ Medicine Mistakes That Parents Make
• Beyond the Cronut: Fun Food Mashups
• Eating Well: Kid-Tested & Approved Recipes
• Beauty: Hair Secrets Your Mom Never Taught You
MAY
• Want to Lose Weight? Eat Like a Kid!
• Election 2016: What Matters to Moms
• Family Home Renovation Guide
• Parents Best of the Web Awards
• The New Rules on Raising Babies
MARCH
• Kids Health News: Kids’ Allergies
• Play Kits to Spark Kids’ Imagination
• Soothing Kids’ Nightmares
• Travel: Parents & Trip Advisor’s 10 Best All-Inclusive Resorts
• Eating Well: Yes To Salad, No to Lettuce
• Kids Health: Is Your Kid’s Weight in the Danger Zone?
• Beauty: Parents Drugstore Guide
• Eating Well: Healthy Cookies
• A Family Cinco de Mayo Celebration
• Special Report: The New Culture of Parenting in America, Part 1
• What’s for Dinner? 5 Easy Meals
• Beauty: Moms’ Favorite Beauty Trends
• Toddler Nursery 2.0
JUNE
• How to Make Tough Family Money Decisions
• Crafts for Your Little Entrepreneur
• What’s for Dinner? 5 Easy Meals
• Your Guide to Planning Your Dream Family Vacation
• Kids Health News: Smart Sun Tips from Moms
• Kids Health: Children’s Water Safety
• Eating Well: Tame Your Child’s Sweet Tooth
•B
eauty: A Mom With Melanoma Shares Her Story
• How to Create a Positive Family Food Culture
• Grow a Lush, Beautiful Lawn
PAR 2_12.1.15
➳
EDITORIAL
2016 Editorial Calendar.
JULY
OCTOBER
• Hello Sunshine! Outdoor Games and Fun
• T ravel: All-American Family Road Trips
• Kids’ Halloween Costume Party With Jordan Ferney of the Blog,
Oh, Happy Day!
• Kids Health: Pediatricians’ Favorite Natural Remedies
• Kids Health: The Future of Children’s Health
• Eating Well: Easier Vegetarian Meals
• Eating Well: Makeover Your Fridge
• Beauty: Beat the Heat Hairstyles
• Beauty: New Moms, New Looks
• Parents 10 Best Cars of 2016
• What Moms With Breast Cancer Really Need
• What’s for Dinner? 5 Easy Meals
• Millennial Families & Finances: An Exclusive Survey
• Keep Your Home Fire Safe
AUGUST
• What’s for Dinner? 5 Easy Meals
• Your Family Guide to Glamping
• Travel: Parents 10 Best Water Parks
NOVEMBER
• Kids Health: 5 Things Docs Still Can’t Believe Parents Believe
• Election 2016: What Matters to Moms
• Eating Well: Wow ‘Em With Watermelon
• Parents Best Toys of 2016
• Beauty: Skincare Secrets From Around the World
• Kids Health: Boost Your Family’s Immune System For Flu Season
• How to Be A Smarter Food Shopper
• Eating Well: Double the Number of Foods Your Kid Likes
• What’s for Dinner? 5 Easy Meals
• Special Report: 100 Ways to Be A Grownup
• Beauty: Mom’s Guide to Great DIY Hair Color
SEPTEMBER
• Election 2016: What Matters to Moms
• Travel: Bucket List Trips for Families
• Kids Health: Kids’ Health Conditions Parents Don’t Talk About
• Eating Well: The Best Lunchbox Sandwiches
• Special Survey: What Kids Really Think About Their Parents
• Parents Mom Knows Best Beauty Awards
• Your Family’s To Do List … Done!
• 25 Ways to Save on Birthday Parties
PAR 3_12.1.15
• What’s for Dinner? 5 Easy Meals
• Cook Thanksgiving Dinner in Four Hours
DECEMBER
• Make Santa’s Magic Last!
• Parents 10 Best Children’s Books
• Kids’ Health: How to Get Answers When Something’s Really Wrong
• Eating Well: 24 Healthy Soups
• Beauty: Glitter for Grownups
• Parents Holiday Gift Guide
• Christmas Cookies Kids Can Make
EDITORIAL
Awards and Accolades
2015
FOLIO
•Winner
– Eddie Award, Consumer, Full Issue, Parenting/Family,
September 2014
•Best Digital Magazine, October 2013
FOLIO
• Winner
– Eddie Award, Consumer Series of Articles,
Parenting/Family, “Life in a Special-Needs World”
•Honorable Mention
– Eddie Award, Consumer Series/Single Article, Parenting/
Family “Rock Your Disney Trip”
• Honorable Mention
– Consumer Single Article, Parenting/Family,
“You’d Never Forget Your Child in the Car, Right?”
NATIONAL HEALTH INFORMATION AWARDS
NATIONAL HEALTH INFORMATION AWARDS
•G
old
– “The Power of Yoga”
– “Germ Patrol”
– “To Circumcise or Not?”
– “The Food Dye Blues”
– “The Never-Ending Cough”
– “You’d Never Leave Your Baby in the Car, Right?”
– “The Invisible Bully”
– “Life in a Special-Needs World”
– “When Your Kid Makes You Sick”
• Silver
– “The Snack Epidemic”
– “Is Your Child Ready to Learn?”
– “The Truth About the Flu Vaccine”
– “Building Hope”
– “Keep Your Baby Safe”
– “Guns Within Reach”
– “Going Gluten-Free”
•Silver
– “Scary Symptoms (That Are Perfectly Normal)”
– “Your Child Has Cancer…”
– “Allergy Test”
• Bronze
– “Great Sleep for Grown-Ups”
– “7 Reasons Your Kid Needs Sleep”
• Bronze
– “Pest-Proof Your Home Safely”
– “I Knew Something Was Wrong”
– “Period Problems”
– “Mending Broken Hearts”
– “Little Insomniacs”
– “Lice Lessons”
– “Time for a Vasectomy? Hop to It!”
– “Organize Your Health Records”
• Merit
– “A Different Kind of Tired”
– “The Cough That Won’t Go Away”
• Merit
– “What to Do in an Emergency”
– “Fast Facts About Urgent Care”
2014
ASME COVER CONTEST
• Reader’s Choice Award for Women’s Lifestyle, October 2013
MIN EDITORIAL & DESIGN AWARDS
EASTER SEALS LEADERSHIP AWARD
•Winner
– Print/Online Coverage of a Single Topic,
“Life in a Special-Needs World”
• Healthy Families Category, “Life in a Special-Needs World”
section, April 2014
•Winner
– Single Article, “You’d Never Forget Your
Child in the Car, Right?”
THE TEXAS MEDICAL ASSOCIATION
ANSON JONES, M.D. AWARDS
• Winner
– Digital Magazine Edition, April 2014
PAR 4_12.04.15
MIN DIGITAL AWARDS
• Honorable Mention, Physician Excellence in Reporting Category,
“The Vaccine Schedule” video on Parents.com
➳
EDITORIAL
Awards and Accolades
2013
2012
MIN BEST OF THE WEB AWARDS
MIN EDITORIAL & DESIGN AWARDS
• Best Print Redesign, March 2012
• Best Relaunch, Parents.com
FOLIO
FOLIO
• Winner
– Eddie Award, Best Use of Social Media
• Winner w
– Eddie Award, Best Full Issue/Parenting Category
NATIONAL HEALTH INFORMATION AWARDS
• Silver
– Eddie Award, Best Online Community, Parents Facebook Page
• Bronze
– Eddie Award, Best Digital Edition, Consumer, October 2011 Edition
• Bronze
– Ozzie Award, Best Feature Design, Consumer Above
500,000 Circulation, “Birthday’s A to Z,” May 2012
• Gold
– “Picky, Picky, Picky”
– “What’s Your Cold and Flu IQ?”
– “The Right Way to Treat an Ear Infection”
NATIONAL HEALTH INFORMATION AWARDS
• Silver
– “Obesity Hits Home: Little Kids, Big Problems
and Fighting Weight”
– “The Sad Truth About Drowning”
– “Attention for ADHD”
• Silver
– “Could Your Child Have a UTI?”
– “The Gift of Life”
– “The Hungry House”
– “8 Medication Mistakes Moms Make”
– “Are You Prepared for an Emergency?”
– “It’s Okay to Stare”
• Bronze
– “Is Your Child Safe in the Car?”
– “Could Your Child Have Diabetes?”
– “Protect Your Child From a Predator”
• Merit
– “Allergy Action Plan”
– “12 Symptoms You Can’t Ignore”
• Gold
– “12 Weeks to a Healthier Family”
– “Living With Food Allergies”
• Bronze
– “Take the Kids Out to Eat”
– “Kids Who Won’t Eat”
– “Home Safe Home”
– “The Most Dangerous Drivers”
• Merit
– “Understanding Autism”
– “An Illness Even M.D.s Can Miss”
– “Something in the Water”
– “Moms on Drugs”
– “Music to Her Ears”
AMERICAN SOCIETY OF JOURNALISTS
AND AUTHORS (ASJA)
• Outstanding Article Competition; 1st Place,
Service Category, “Help Your Son Succeed in School”
PAR 5_12.04.15
DIGITAL MARKETING AWARDS
• Finalist, Specialist Magazine Category,
June 2011 issue
EDITORIAL
PEDIATRICS
Wendy Mogel, Ph.D.
Martin Eichelberger, M.D.
Ari Brown, M.D.
Author of The Blessing of a Skinned Knee
and The Blessing of a B Minus
Founder of Safe Kids Worldwide;
Professor of Surgery and Pediatrics,
Children’s National Medical Center
Author of Baby 411 and Toddler 411
Harry L. Gewanter, M.D.
Associate Professor of Pediatrics,
Physical Medicine, and Rehabilitation,
Virginia Commonwealth University
School of Medicine
Harvey Karp, M.D.
Jenn Berman, Psy.D.
Author of Superbaby
Michael Thompson, Ph.D.
Author of It“s a Boy! and coauthor
of Raising Cain
Author of The Happiest Baby on the Block
and The Happiest Toddler on the Block
WOMEN’S HEALTH
Lori Laffel, M.D., M.P.H.
Executive Director, Domar Center
for Mind/Body Health
Chief, Pediatric and Adolescent Unit,
Joslin Diabetes Center
Philip Landrigan, M.D.
Chairman of Community
and Preventive Medicine,
Mount Sinai School of Medicine
Jane Morton, M.D.
Clinical Professor of Pediatrics,
Stanford University School of Medicine
Irwin Redlener, M.D.
Alice D. Domar, Ph.D.
Laura Riley, M.D.
Director of Labor and Delivery,
Massachusetts General Hospital
MENTAL HEALTH
Robin Berman, M.D.
Author of Permission to Parent
David Fassler, M.D.
President, Children’s Health Fund
Clinical Professor of Psychiatry,
University of Vermont College of Medicine
Michael Rich, M.D., M.P.H.
Harold S. Koplewicz, M.D.
Director, Center on Media and Child Health,
Children’s Hospital Boston
Harley A. Rotbart, M.D.
Professor and Vice Chairman of Pediatrics,
Children’s Hospital Colorado
Darshak Sanghavi, M.D.
Author of A Map of the Child:
A Pediatrician“s Tour of the Body
Jennifer Shu, M.D.
Co-author of Heading Home
With Your Newborn
Wendy Sue Swanson, M.D., M.B.E.
Author of Seattle Mama Doc blog
CHILD DEVELOPMENT
AND BEHAVIOR
Wayne Fleisig, Ph.D.
Clinical Psychologist, Children’s Behavioral
Health, Children’s Hospital of Alabama
Eileen Kennedy-Moore, Ph.D.
Author of Smart Parenting for Smart Kids;
Unwritten Rules of Friendship: Simple Strategies
to Help Your Child Make Friends
PAR 6_11.23.15
Board of Advisors.
President, Child Mind Institute
Fred Volkmar, M.D.
Director, Yale Child Study Center
NUTRITION
Connie Diekman, R.D.
Gary A. Smith, M.D., Dr.P.H.
Director, Center for Injury Research and Policy,
Nationwide Children’s Hospital
ALLERGY
William E. Berger, M.D.
Clinical Professor of Allergy and Immunology,
University of California-Irvine School of Medicine
Hugh Sampson, M.D.
Chief of Pediatric Allergy and Immunology,
Mount Sinai School of Medicine
EDUCATION AND CHILDCARE
Robert Pianta, Ph.D.
Dean, Curry School of Education,
University of Virginia
Deborah Stipek, Ph.D.
Stanford Graduate School
of Education
SLEEP
Jodi Mindell, Ph.D.
Associate Director, Sleep Center,
The Children’s Hospital of Philadelphia
Judith Owens, M.D.
Director of Sleep Medicine,
Children’s National Medical Center
Director of University Nutrition,
Washington University in St. Louis
DERMATOLOGY
David Ludwig, M.D., Ph.D.
Lawrence F. Eichenfield, M.D.
Director of the Obesity Program,
Children’s Hospital Boston
Elisa Zied, R.D.
Chief of Pediatric and Adolescent
Dermatology, Rady Children’s Hospital,
San Diego
Author of Feed Your Family Right
and Nutrition at Your Fingertips
Jody Alpert Levine, M.D.
EMERGENCY MEDICINE
AND SAFETY
DENTISTRY
Dennis R. Durbin, M.D.
Private Practice,
Dental Kidz
Director of Research, Emergency
Medicine, The Children’s Hospital
of Philadelphia
Plastic Surgery & Dermatology of NYC
Lezli Levene Harvell, D.M.D
RESEARCH
Demographic Profile: Adults.
A SNAPSHOT
Total adults
13,714,000
Median age
36.1
Median HHI
$57,844
Median home value
AGE
$200,940
AUD (000)
% COMP
18–34
6,414
47
18–49
11,106
81
25–49
9,753
71
25–54
10,565
77
Attended/graduated college+
8,879
65
Graduated college+
4,063
30
Employed
8,324
61
HHI $50,000+
7,664
56
10,825
79
7,098
52
EDUCATION
EMPLOYMENT AND INCOME
FAMILY SIZE
Any kids
2+ children in household
PAR 7_10.22.15
Average age of kids
Source: MRI Doublebase 2015, Base: Adults
7.4
RESEARCH
Demographic Profile: Women.
A SNAPSHOT
Total women
11,677,000
Median age
35.7
Median HHI
$57,179
Median home value
AGE
$202,673
AUD (000)
% COMP
18–34
5,596
48
18–49
9,407
81
25–49
8,156
70
25–54
8,826
76
Attended/graduated college+
7,561
65
Graduated college+
3,440
30
Employed
6,724
58
HHI $50,000+
6,446
55
Any kids
9,178
79
2+ children in household
6,030
52
EDUCATION
EMPLOYMENT AND INCOME
FAMILY SIZE
PAR 8_10.16.15
Average age of kids
Source: MRI Spring 2014, Base: Women
7.5
RATES & DATES
2016 Closing Dates.
CLOSING DATE/
MATERIALS DUE
January
10/16/15
12/8/15
February
11/16/15
1/12/16
March
12/14/15
2/9/16
April
1/15/16
3/8/16
May
2/17/16
4/12/16
June
3/17/16
5/10/16
July
4/18/16
6/14/16
August
5/18/16
7/12/16
September
6/17/16
8/9/16
October
7/18/16
9/13/16
November
8/17/16
10/11/16
December
9/16/16
11/8/16
Note: Subject to change
PAR 9_10.15.15
ON-SALE DATE
RATES & DATES
2016 National Rates.
CIRCULATION
Total Rate Base
2,200,000
NATIONAL ADVERTISING RATES
Four Color
Full Page
$215,400
2/3 Page
$166,600
1/2 Page
$129,300
1/3 Page
$89,800
2nd Cover
$247,700
3rd Cover
$237,000
4th Cover
$258,400
Black & White
Full Page
$168,200
2/3 Page
$130,000
1/2 Page
$100,900
1/3 Page
$70,600
PAR 10_10.15.15
Rates effective January 1, 2016; all rates are gross
RATES & DATES
Advertising Terms & Conditions.
The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) in the U.S. print edition of Parents magazine (the “Magazine”), as
may be revised by Publisher from time to time. For Publisher’s Digital Editions Advertising Terms and Conditions, go to http://meredithtabletmedia.com/sfp/terms-conditions.php.
Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders,
reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms and conditions will be binding on Publisher, unless authorized in writing by a senior
executive of Publisher.
AGENCY COMMISSION AND PAYMENT
1. Publisher may require payment for advertising upon
terms determined by Publisher prior to publication of any
advertisement.
2.Agency and advertiser are jointly and severally liable for
the payment of all invoices arising from placement of
advertising in the Magazine and for all costs of collection
of late payment.
3. I f an account is placed with a collection agency or
attorney for collection, all commissions and discounts
will be rescinded or become null and void and the full
advertising rate shall apply.
4. A
gency commission (or equivalent): fifteen percent
(15%) of gross advertising space charges, payable only
to recognized agents.
5.Invoices are rendered on or about the on-sale date of the
Magazine. Payments are due within thirty (30) days after
the billing date, with the following exceptions. For all
advertising not placed through a recognized agent,
payments at rate card rates must be received no later
than the issue closing date. Prepayment is required if
credit is not established prior to ten (10) business days
prior to the issue closing date. All payments must be in
United States currency.
6. No agency commission is payable, and Publisher will
not grant any discounts, on production charges. Any
discounts received by advertiser on ad space charges
may not be applied to production charges.
7. A
dvertiser shall pay all international, federal, state and
local taxes on the printing of advertising materials and
on the sale of ad space.
CANCELLATION AND CHANGES
1. Publisher expressly reserves the right to reject or cancel
for any reason at any time any insertion order or
advertisement without liability, even if previously
acknowledged or accepted. In the event of cancellation
for default in the payment of bills, charges for all
advertising published as of the cancellation date shall
become immediately due and payable.
2. Advertisers may not cancel orders for, or make changes
in, advertising after the issue closing date. Cancellation
of orders or changes in advertising to be placed on
covers, in positions opposite content pages, and for
card inserts will not be accepted after the date thirty (30)
days prior to the issue closing date. Cancellation of
orders for special advertising units printed in the
Magazine, such as booklets and gatefolds, will not be
accepted after the date sixty (60) days prior to the issue
closing date. In the event Publisher accepts cancellation
after any of the foregoing deadlines, such acceptance
must be in writing, and such cancellation may be subject
to additional charges at Publisher’s discretion.
3. T he conditions of advertising in the Magazine are
subject to change without notice. Publisher will
announce ad rate changes thirty (30) days prior to the
closing date of the issue in which the new rates take
effect. Orders for subsequent issues will be accepted at
the then-prevailing rates.
PAR 11_10.15.15
CIRCULATION GUARANTEE
The Magazine is a member of the Alliance for Audited
Media (AAM). The following rate base guarantee is based
on the AAM’s reported print circulation for the Magazine
averaged over the calendar year in which advertising is
placed. Publisher guarantees print circulation to national
advertisers by brand of advertised product or service. In
the event the audited twelve (12)-month average print
circulation does not meet the guaranteed rate base,
Publisher shall grant rebates to the advertiser in ad space
credit only, which must be used within six (6) months
following the issuance of audited AAM statements for the
period of shortfall. Rebates will be calculated based on
the difference between the stated rate base at time of
publication and the AAM audited 12-month average.
Publisher does not guarantee print circulation to regional
advertisers, and regional print circulations reported by the
AAM are used by Publisher only as a basis for determining
the Magazine’s advertising rates.
PUBLISHER’S LIABILITY
1. Publisher is not liable for any failure or delay in printing,
publishing, or circulating any copies of the issue of the
Magazine in which advertising is placed that is caused
by, or arising from, an act of God, accident, fire, strike,
terrorism or other occurrence beyond Publisher’s
control.
2. Publisher is not liable for any failure or delay in
publishing in the Magazine any advertisement
submitted to it. Publisher does not guarantee
positioning of advertisements in the Magazine, is not
liable for failure to meet positioning requirements, and is
not liable for any error in key numbers. PUBLISHER WILL
TREAT ALL POSITION STIPULATIONS ON INSERTION
ORDERS AS REQUESTS. Publisher will not consider any
objections to positioning of an advertisement later than
six (6) months after the on-sale date of the issue in which
the advertisement appears.
3. T he liability of Publisher for any act, error or omission for
which it may be held legally responsible shall not
exceed the cost of the ad space affected by the error. In
no event shall Publisher be liable for any indirect,
consequential, special or incidental damages,
including, but not limited to, lost income or profits.
MISCELLANEOUS
1. Agency and advertiser jointly and severally represent
and warrant that each advertisement submitted by it for
publication in the Magazine including, but not limited to,
those for which Publisher has provided creative services,
contains no copy, illustrations, photographs, text or
other content or subject matter that violate any law or
infringe any right of any party. As part of the
consideration and to induce Publisher to publish such
advertisement, agency and advertiser jointly and
severally shall indemnify and hold harmless Publisher
from and against any loss, liability damages and related
expenses (including attorneys’ fees) (collectively,
“Losses”) arising from publication of such advertisements
in all applicable editions, formats or derivations of the
Magazine, including, but not limited to, (a) claims of
invasion of privacy, violation of rights of privacy or
publicity, trademark infringement, copyright
infringement, libel, misrepresentation, false advertising,
or any other claims against Publisher (collectively,
“Claims”, or (b) the failure of such advertisement to be in
compliance and conformity with any and all laws, orders,
ordinances and statutes of the United States or any of the
states or subdivisions thereof.
2. In the event the Publisher provides contest or
sweepstakes management services, email design or
distribution or other promotional services in connection
with advertisements placed in the Magazine, agency
and advertiser jointly and severally represent and
warrant that any materials, products (including, but not
limited to, prizes) or services provided by or on behalf of
agency or advertiser will not result in any claim against
Publisher. As part of the consideration and to induce
Publisher to provide such services, agency and
advertiser jointly and severally shall indemnify and hold
harmless Publisher from and against any Losses arising
from such materials, products or services, including, but
not limited to, those arising from any Claims.
3. P ublisher’s acceptance of an advertisement for
publication in the Magazine does not constitute an
endorsement of the product or service advertised. No
advertiser or agency may use the Magazine’s name or
logo without Publisher’s prior written permission for
each such use.
4. T he word “advertisement” will be placed above all
advertisements that, in Publisher’s opinion, resembles
editorial matter.
5. All pricing information shall be the confidential
information of Publisher, and neither agency nor
advertiser may disclose any such information without
obtaining Publisher’s prior written consent.
6. This agreement shall be governed by and construed in
accordance with the laws of the State of New York
without regard to its conflicts of laws provisions. Any
civil action or proceeding arising out of or related to this
agreement shall be brought in the courts of record of the
State of New York in New York County or the U.S.
District Court for the Southern District of New York.
Each advertiser and its agency consents to the
jurisdiction of such courts and waives any objection to
the laying of venue of any such civil action or proceeding
in such courts.
ADDITIONAL COPY AND CONTRACT REGULATIONS
1. For advertising units less than full-page size, insertion
orders must specify if advertisement is digest, vertical,
square, or horizontal configuration. Insertion orders for
all advertising units must state if advertisement carries a
coupon.
2. Advertising units of less than 1/3 page size are accepted
based on issue availability as determined by Publisher.
3. R equested schedule of issues of ad insertions and size of
ad space must accompany all insertion orders. Orders
and schedules are accepted for the advertising by brand
of product or service only and may not be re-assigned to
other products or services or to affiliated companies
without the consent of Publisher.
4. I nsert linage contributes to corporate page levels based
on the ratio of the open rate of the insert to the open
national P4C rate.
5. If a third party either acquires or is acquired by advertiser
during the term of an insertion order, any advertising
placed by such third party in an issue of the Magazine
that closed prior to the date of the acquisition will not
contribute to advertiser’s earning discounts.
REBATES AND SHORTRATES
Publisher shall rebate advertiser if advertiser uses more ad
space than the quantity of space on which billed ad rates
were based. Failure to use all such ad space shall result in
higher ad rates.In such event, advertiser will be short-rated
and owe Publisher an additional sum based on the
difference between the billed rates and higher rates.
RATES & DATES
2016 Regional Rates.
CIRCULATION
150,000 or less
CIRCULATION
CPM
150,001–414,999
$149.81
415,000–1,034,999
$135.17
1,035,000–1,655,999
$121.94
1,656,000 and greater
$98.08
Rates effective January 1, 2016; all rates are gross
PAR 12_10.15.15
$21,900
RATES & DATES
EAST
2016 Regional Travel Rates.
Circulation: 506,200
FOUR COLOR
Circulation: 484,700
FOUR COLOR
Full Page
$49,500
Full Page
$48,200
2/3 Page
$38,300
2/3 Page
$ 37,200
1/2 Page
$29,700
1/2 Page
$ 28,9 0 0
1/3 Page
$20,60 0
1/3 Page
$ 2 0 ,1 0 0
Travel Directory
$8,200
BLACK & WHITE
Travel Directory
$ 8 ,0 0 0
BLACK & WHITE
Full Page
$38,700
Full Page
$37,500
2/3 Page
$29,90 0
2/3 Page
$29,000
1/2 Page
$ 2 3 ,2 0 0
1/2 Page
$22,500
1/3 Page
$16,300
1/3 Page
$15,700
Travel Directory
CENTRAL
$6,500
Circulation: 731,100
Travel Directory
WEST
$6,300
Circulation: 438,700
FOUR COLOR
FOUR COLOR
Full Page
$83,400
Full Page
$47,300
2/3 Page
$64,500
2/3 Page
$36,600
1/2 Page
$50,000
1/2 Page
$28,400
1/3 Page
$34,700
1/3 Page
$19,700
Travel Directory
$13,900
Travel Directory
$7,900
BLACK & WHITE
BLACK & WHITE
Full Page
$65,200
Full Page
$37,000
2/3 Page
$50,400
2/3 Page
$28,700
1/2 Page
$39,100
1/2 Page
$22,200
1/3 Page
$27,400
1/3 Page
$15,500
Travel Directory
$10,900
Travel Directory
Rates effective January 1, 2016; all rates are gross
PAR 13_10.15.15
SOUTH
$6,200
RATES & DATES
Production Charges.
NET
National Copy Split
$5,000
Regional Copy Split
$2,000
A/B
Perfect A/B
Scented Varnish 5th Color
PAR 14_10.15.15
Rates effective January 1, 2016; all rates are net
$5,000
$8,500
$10,000
RATES & DATES
2016 Marketplace Rates.
MARKETPLACE RATES
FOUR COLOR
1 ISSUE
3 ISSUES
6 ISSUES
12 ISSUES
1/3 Page
$46,300
$44,000
$41,700
$39,400
1/6 Page
$25,200
$24,000
$22,600
$21,400
1/12 Page
$12,600
$12,000
$11,400
$10,700
$5,600
$5,300
$5,000
$4,800
1/3 Page
$36,200
$34,400
$32,500
$30,800
1/6 Page
$19,700
$18,700
$17,700
$16,700
1/12 Page
$9,800
$9,400
$8,900
$8,300
1-inch
$4,400
$4,200
$4,000
$3,800
1-inch
BLACK & WHITE
PAR 15_10.15.15
Rates effective January 1, 2016; all rates are gross