signage and wayfinding

8
SIGNAGE AND WAYFINDING
Signage and Wayfinding | 73
Signage and Wayfinding
Major arterial systems and retail corridors, in particular, must provide effective signage and wayfinding
systems for motorists and visitors in order to encourage commerce and highlight community destinations and key features. The Manchester Road Great Streets project carefully examined the current conditions for signage and wayfinding along and near the corridor, as outlined in the Appendix. The master
plan provides a number of recommendations for the five communities to implement in the future.
Key Recommendations for Signage and Wayfinding
•
Plans for the Manchester Road corridor should implement new community wayfinding signs in the
near term (the next few years) in accordance with the regional wayfinding plan for the St. Louis
region. The images below represent the community wayfinding sign option preferred by participants
at public meetings for the Manchester Road master plan.
St. Louis Regional Wayfinding System: The community wayfinding signs shown are based on the
Regional Wayfinding (installation in-progress). Since the sign design was distinctly “downtown” in
appearance, the Manchester Road signage design was customized with color, the town logo(s) and
was value engineered to ensure signs were affordable for each jurisdiction.
Note: Although MoDOT has conceptually approved the design and implementation of a Community
Wayfinding system for Manchester Road, each city will assume all liability and maintenance for the
signage. The cities will need to coordinate with MoDOT in determining final locations for signs along
the corridor.
Proposed Color Palette:
C-1: PMS 7463 C
(3M “Shadow Blue”
opaque film)
C-2: PMS 411 C
(3M “Putty”
opaque film
C-3: PMS 409 C
(3M “Sandstone”
opaque film)
C-4 PMS Black C
(3M “Black”
translucent film)
C-5 White
(3M Scotchlite Diamond
Grade Reflective film)
C-6 Black Paint (post/base)
Matthews Paint Company
“Jet Black” MP 30132
5'-4"
Bluebird Park
Klamberg Woods
4" (letter height)
Mockingbird Park
Cardinal Park
M A NCH ESTER
ROA D
M A NCH ESTER
ROA D
5"
Ellisville City Hall
Ellisville Police
System will include five (5)
Community logos:
-Manchester
-Winchester
-Ballwin
-Ellisville (shown)
-Wildwood
(Note: Shapes vary)
4-1/2" (arrow)
12'-10"
8'-8"
7'-6"
Layout 1: Up to four messages
74 | Signage and Wayfinding
Layout 2: Up to two messages
Manchester Road Vehicular Community Wayfinding System (Shown: Ellisville, MO)
Customized Hybrid based on proposed St. Louis Regional System
MANCHESTER ROAD GREAT STREETS MASTER
Scale: 1/2”=1’-0”
PLAN | St. Louis County, Missouri
OPTION 2: Address Marker
1
5
0
0
0
Note: Cast concrete (or other appropriate
and durable material). Numerals are painted
metal pin-mounted in a permanent manner.
nding System
4’-6”
OPTION 2: Manchester Road Vehicular Community Wayfinding System
Address Marker
Locations to be determined in field.
•
. he communities should work to improve the ability of businesses to attract customers and ease
T
navigation.
•
. he communities should work with MoDOT to add freestanding address range markers to block
T
corners to help motorists in locating addresses along the Manchester Road corridor These address
markers should be designed to include a “breakaway” mechanism in the event of vehicles colliding
with markers. The foldout maps of the Sign Locations Plan depict the recommended locations for
address range marker signs and for the locations of community wayfinding signs along the corridor.
Address Numbering: Option 1, Odd and Even
00
00
Address Numbering: Option 2, 100’s
Ge & WayFindinG
Signage and Wayfinding | 75
120 East Main Street, Aspen, Colorado 81611
tel) 970 925 8354 fax) 970 920 1387
w w w . d e s i g n w o r k s h o p . c o m
09 March 2010
•
. he communities should work with MoDOT to replace existing street identification signs with new,
T
larger signs (6” cap height minimum for the street name) and add address range numbering to
these signs.
•
A structural analysis should be completed to ensure the existing mast arch is able to handle the
increased weight and wind load of the larger sign(s).
•
Using the Wildwood image-based guide as an example of signage required in future town centers,
the other communities should augment their existing codes to include such regulations (with the exception of Winchester, an area that does not anticipate the creation of town centers going forward).
Furthermore, the communities should use image-based examples for their sign codes (as Wildwood
has done).
Street I.D. with Address Marker
6'-8"
Manchester Rd
Street I.D. with Address Marker
1'-0"
1'-0"
6"
6"
6'-8"
Manchester Rd
15900
15800
15900
15800
Id
-R
-M
-C
Identity Options:
-Route 100 logo
-Manchester Road Corridor Logo (TBD)
-City Logos (shown)
Manchester Road Vehicular Community Wayfinding System
Street Identification with Address Marker
Manchester Road Vehicular Community Wayfinding System
Street Identification with Address Marker
Per MODOT, new signs to be 1’-0” from vertical pole.
Per MODOT, new signs to be 1’-0” from vertical pole.
Manchester Rd
Before: Intersection of Manchester and Clarkson
76 | Signage and Wayfinding
15900
15800
After: Intersection of Manchester and Clarkson
MANCHESTER ROAD GREAT STREETS MASTER PLAN | St. Louis County, Missouri
Sign Location Plan - Western Segment
<- Wildwood Town Center
City Hall
Theater
<- YMCA
St. Louis Community College
Wildwood Town Center ->
City Hall
Theater
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MANCHESTER ROAD GREAT STREETS MASTER PLAN | St. Louis County, Missouri
Sign Location Plan - Center Segment
Bob White Park ->
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MANCHESTER ROAD GREAT STREETS MASTER PLAN | St. Louis County, Missouri
15501
15701
15901
15601
Bob White Park ->
15498
Ellisville Athletic
Association Fields ->
15598
<- Ellisville City Hall
15698
8
1599
<- Mockingbird Park
<- Cardinal Park
Bluebird Park ->
Klamberg Woods Conservation Area ->
15798
15898
1600
1
Ellisville City Hall ->
15801
<- Bluebird Park
<- Klamberg Woods Conservation Area
Mockingbird Park ->
Cardinal Park ->
Sign Location Plan - Eastern Segment
<- Paul A. Schroeder Park
Baxter Cabin & Smokehouse
<- Manchester Parks & Rec.
Historic Methodist Chapel ->
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MANCHESTER ROAD GREAT STREETS MASTER PLAN | St. Louis County, Missouri
Reber Park ->
<- Siebert Park
Cave
St. John Cemetery
<- Margaret Stoecker Park
<- Bacon Log Cabin
<- Henry Avenue Historic District
Manchester Athletic Fields ->
14301
14401
14398
<- Ballwin Government Center
<- Vlasis Park
Castlewood State Park ->
14498
14598
14698
Ballwin Athletic
Association ->
14501
14701
14601
<- Lyceum/City Hall
14801
14901
15001
<- Reber Park
14798
<- North Point Aquatic
Center/Holloway Park
<- Ballwin Municipal Golf
Course/Clubhouse
<- Manchester Athletic Fields
Margaret Stoecker Park ->
Bacon Log Cabin ->
Henry Avenue Historic District ->
<- Ballwin Athletic
Association
14898
14998
15098
15198
15298
15398
The Pointe at Ballwin
Commons Community
Recreation Center ->
New Ballwin Park ->
Ferris Park ->
North Point Aquatic ->
Center/Holloway Park
Ballwin Municipal Golf ->
Course/Clubhouse
15101
15201
15401
15301
New Ballwin Park ->
Ferris Park ->
<- The Pointe at Ballwin
Commons Community
Recreation Center
<- Siebert Park
Cave
St. John Cemetery
<- Castlewood State Park
Ballwin Government Center ->
Vlasis Park ->
NORTH
(ODD)
SOUTH
(EVEN)
Lyceum/City Hall ->
<- Historic Methodist Chapel
Paul A. Schroeder Park ->
Baxter Cabin & Smokehouse
Manchester Parks & Rec. ->