marketers - Captura Group

Transcription

2016
CREDITS
The 2016 edition of the AHAA Hispanic Market Guide was
produced by AHAA: The Voice of Hispanic Marketing.
EDITORIAL
Managing Editor | Horacio Gavilán
Associate Editor | Fulvia Lee
Special thanks to Big Voice Communications
Sales by HispanicAd.com
THANKS TO OUR ADVERTISERS:
Acento
Alma
Azteca America
C-Com Group, Inc.
Casanova Pendrill
d expósito & Partners LLC
Dieste, Inc.
Fox Deportes
Lopez Negrete Communications, Inc.
NBCUniversal
Orci
Pinta
República, LLC
Richards/Lerma
Copyright © 2016
All rights reserved.
No part of this publication may be reproduced or transmitted in any form or
by any means sorted in any information storage and retrieval system without
prior written permission of AHAA.
2
2016 AHAA HISPANIC MARKET GUIDE
TABLE OF CONTENTS
INTRODUCTION4
Demographics 5
Media 6
Marketers 12
ABOUT AHAA
14
AHAA BOARD OF DIRECTORS
15
MARKETING & COMMUNICATIONS COMPANY MEMBERS
Company Members from A to Z
17
Company Listing By Region
78
Company Listing By Specialty
78
Company Listing By Sector
80
MEMBERS BY CATEGORY
82
Research Companies
Production Companies
Internet Companies
Radio, Television & Cable Networks
Magazines
Representation Firms
3
INTRODUCTION
2015 was a big year for Hispanic Marketing. We saw the greatest increase against
Hispanic ad spending, where companies shifted their English media dollars to
Hispanic-dedicated efforts – in other words, the brands who saw the greatest ROI
led with Hispanic insights. That’s why it is crucial to have the right partners to
create the campaigns that resonate with this burgeoning market. This 2016 AHAA
Hispanic Market Guide will provide you with the list of companies with trusted
Hispanic marketing expertise, as well as relevant Hispanic demographic, media
and marketing information.
Why pick an AHAA member?
•
Our roster is a who’s who of marketing elite and legacy practitioners.
•
AHAA members have proven track records of parlaying powerful cultural
insights, deeply relevant messaging and creative strategies into gamechanging, award-winning multicultural campaigns for big brands, including
Toyota, Clorox, Wal-Mart, Milk (California Milk Processors Board) and Allstate,
to name a few.
We have a 20-year legacy
AHAA: The Voice of Hispanic Marketing is the national trade organization
representing 45,000 marketing, research and media executives who have
trusted Hispanic expertise. For 20 years, we have championed the Hispanic
Market in corporate boardrooms and advocated for increased investment in
multicultural marketing strategies – all while ensuring that experts with trusted
Hispanic expertise were at the forefront of this discussion. Our efforts have
been chronicled in the annals of history by being featured in the Smithsonian’s
Museum of American History.
We see the future
Our marketplace is increasingly diverse, mobile, entrepreneurial and innovative
with Hispanics leading the charge. At AHAA, we have our finger on the pulse of
the latest multicultural research to help predict the next big cultural trend and
demographic shift. Through our education efforts, we parlay these insights into
business-building marketing strategies that help grow the Hispanic Marketing
industry and deliver ROI to top U.S. brands.
We believe every brand should be a Hispanic marketer
Through our thought leadership initiatives and groundbreaking research, we
have helped organizations gain market share, increase revenue and grow profits
by leading with Hispanic insights and creating powerful, relevant and creative
campaigns that hit the bullseye with today’s complex consumer.
For more information, please visit www.ahaa.org. Follow us on Twitter at @ahaa
and on Facebook!
4
DEMOGRAPHICS
Household
Hispanic Breakdown by Age
150
120
90
60
30
0
Upscale Latinos, representing households earning between $40-100K a
year, are the most upwardly mobile
segment and account for 40 percent
of Hispanic buying power.
Copyright © Nielsen Media Research 2015 “National Universe Estimates”
5
MEDIA
Top Hispanic DMAs
Copyright © Nielsen Media Research 2015 “Local Television Market Universe Estimates: Hispanic or Latino TV Households”
6
Hispanic
DMAs
sorted
by highest
percentage
of Hispanics
Hispanic
DMAs
sorted
by highest
percentage
of Hispanics
Market
Hispanic
% of Population
DMA Rank
1.
Harlingen/Weslaco/Brownsville/McAllen DMA
88%
391
2.
El Paso DMA
74%
328
3.
San Antonio DMA
52%
230
4.
Fresno/Visalia DMA
50%
222
5.
Miami/Ft. Lauderdale DMA
49%
215
6.
Los Angeles DMA
42%
185
7.
Albuquerque/Santa Fe DMA
40%
175
8.
Houston DMA
33%
145
9.
San Diego DMA
29%
130
10.
Austin DMA
27%
119
11.
Las Vegas DMA
26%
115
12.
Phoenix DMA
25%
109
13.
Dallas/Fort Worth DMA
24%
106
14.
Sacramento/Stockton/Modesto DMA
24%
105
15.
New York DMA
22%
97
16.
San Francisco/Oakland/San Jose DMA
21%
94
17.
Chicago DMA
19%
82
18.
Orlando/Daytona Beach/Melbourne DMA
18%
80
19.
Denver DMA
18%
79
20.
Tampa/St. Petersburg DMA
14%
64
21.
Washington, D.C. DMA
12%
54
22.
Atlanta DMA
10%
42
23.
Philadelphia DMA
9%
41
24.
Boston DMA
8%
34
Copyright © Scarborough 2015 “Market/Release: Hispanic DST Multi-Market 2015 Release 1 Total (Feb 2014 - Mar 2015)”
7
Media Consumption by Ethnicity
Weekly Hours: Minutes of Usage By Ethnicity & Race
Copyright © Nielsen Media Research 2015 “Comparable Metrics Report: Q3 2015”
8
11:51
8:07
0
2
4
6
8
10
0.0
12
2:35
2:47
1:36
1:49
0.5
0.20
0.25
0.30
0.35
Smartphone
Streaming Audio
:42
:40
1:07
:33
0.0
0.2
0.4
0.6
0.8
1.0
1.2
2:39
2:39
3:34
2:14
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
Tablet Video
:28
0.15
2.0
2.5
:06
:13
0.00
0.05
0.10
0.15
0.20
:17
Tablet
Streaming Audio
:35
0.10
1.5
:17
:15
:09
:09
0.00
Tablet Social Network
:28
0.05
1.0
:11
:18
0.00
Smartphone
Social Network
Tablet (App+Web)
8:55
9:49
Smartphone Video
Smartphone
(App+Web)
Hispanics spend the
most time using
their smartphones.
0.0
0.05
0.10
0.15
0.20
:46
:46
:29
:22
0.1
0.2
0.3
0.4
0.5
Copyright © Nielsen Media Research 2015 “Comparable Metrics Report: Q3 2015”
9
Top 25 Hispanic Print Publications
Top 25 Hispanic Print Publications
Outlet
Circulation
1
Fútbol Mundial
Magazine
949,123
2
Vista
Magazine
900,000
3
Ser Padres
Magazine
858,794
4
Ser Padres Bebe
Magazine
609,040
5
Siempre Mujer
Magazine
558,977
6
People en Español
Magazine
545,667
7
Vanidades
Magazine
519,116
8
Ser Padres Espera
Magazine
515,000
9
El Clasificado
Community Newspaper
500,000
10
TV y Novelas U.S.A.
Magazine
341,535
11
Constru-Guía al Día
Magazine
318,000
12
Glamour Latinoamerica
Magazine
312,628
13
El Especial
Community Newspaper
295,000
14
El Aviso
Community Newspaper
275,000
15
Impacto USA
Community Newspaper
250,000
16
American Airlines Nexos
Magazine
212,008
17
La Informacion Newspapers
Community Newspaper
200,000
18
Lawndale News
Community Newspaper
192,200
19
El Tejano Hispanic Community Monthly Magazine
20
Vida en el Valle
21
FAMA
22
La Raza
23
Hoy
Community Newspaper
140,000
24
Semana News
Community Newspaper
130,252
25
The Catholic Sun
Community Newspaper
120,812
Copyright © Cision 2016
10
Media Type
Magazine
185,000
Community Newspaper
172,000
Magazine
163,827
Community Newspaper
153,660
Hispanic Internet / App Usage
Copyright © Nielsen Media Research 2015 “National Universe Estimates”
11
MARKETERS
Total Media Spend
According to the AHAA 2015 Ad Allocation Report, the top 500 U.S. marketers are currently allocating about 8.4 percent of their overall ad
spend to Hispanic dedicated efforts up from 5.5 percent in 2010. Over the past five years, the top 500 advertisers boosted their spending in
Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average
spending from $9 million in Hispanic targeted media in 2010 to $14 million now.
The growth is led by the Best-In-Class marketers who allocate more than 14.2 percent of their ad dollars to Hispanic dedicated efforts in Spanish/
bilingual media. The number of these elite companies more than doubled from 29 to 68 companies spending a hefty $3.5 billion this year. This
group accounts for 63 percent of the total Spanish/bilingual media spending increase. These marketers each spend on average $52 million in
Hispanic advertising nearly 4 times the average of the U.S. top 500 advertisers.
The second tier of leading companies who assign 6.4-14.2 percent of their marketing budget to Hispanic dedicated efforts increased from 58 to
94 companies. This group accounts for 37 percent of the spending increase. Together the top two tiers of advertisers have almost doubled from
87-162 companies and they represent 100 percent of the growth of spending in Hispanic dedicated media.
Companies like Nissan, Toyota, Wal-Mart, Target, Lowes, Verizon, AT&T, Ruby Tuesday and Wellpoint have strengthened their investment and
share of overall ad spend to Hispanic dedicated media.
Big Spenders Big Results
• Shifting English media dollars to
Hispanic directly leads to Total Market
growth in the Auto sector category. A
five-point allocation shift from English
to Hispanic media resulted in a growth
acceleration of nine points in Total
Market annual revenue.
• The automotive category increased its
ad spend in Hispanic media by $700
million – a massive 163 percent
compared to a 30 percent increase in
English Media since 2010.
• The total category currently invests $1.1
billion against Hispanic-dedicated
efforts with the average auto company
augmenting its Hispanic media spend
by 156 percent, to $26 million – in
other words, this sector doubled the
average Hispanic allocation percentage
to 8.4 percent in four years.
Automotive
To download the presentation
click here.
12
• CPG and retail companies among the
top 500 U.S. advertisers increased
their Hispanic media spend by a
staggering 67 percent during 2010 to
2014. In fact, the study revealed that
shifts from English to Hispanic media
explain 28 percent of CPG/Retail
companies’ acceleration in topline
revenue growth from 2010 to 2014.
• The mean Hispanic Ad Spend by
CPG/Retailers companies increased
74% increase from $12.6M in 2010
to $21.9M in 2014.
$
• While overall Financial-Insurance ad
spend among the top 500 advertisers
increased by 20% from $5.3Bn to
$6.4Bn from 2010 to 2014, marketers
increased Hispanic Media Ad Spend at
twice the rate, jumping 39% from
$253M to $352M.
• Hispanic Media allocation increased
to 5.5% of all US top 500 marketers’
ad spend from 4.7% in 2010.
• English Media Ad Spend increased by
20% from $5.1Bn in 2010 to $6.1Bn
in 2014
• The CPG/Retailers category allocation
to Hispanic dedicated media, among
the Top 500 U.S. Advertisers,
increased to 6.3% in 2010 and nearly
11% in 2014.
CPG/Retail
click here.
Financial Services/Insurance
click here.
Rising Investors
click here.
click here.
click here.
click here.
click here.
Opportunity is Knocking
click here.
13
ABOUT AHAA
AHAA is the only national trade organization representing
the entire Hispanic marketing, advertising, communications
AHAA HEADQUARTERS
and media industry. For almost 20 years, we have
8280 Willow Oaks Corporate Drive
championed the Hispanic Market in corporate boardrooms
Suite 600
and advocated for increased investment in multicultural
Fairfax, VA 22031
marketing strategies – all while ensuring that experts with
Phone: 703 745-5531
trusted Hispanic expertise were at the forefront of this
Fax: 703 745-5531
discussion.
Email: info@ahaa.org
We bring Hispanic inspiration and innovation to every
marketer in the U.S.
We have taken a leadership role in the definition and
correct implementation of Total Market Strategy, analyzing
the positive Hispanic return on investment for numerous
categories, and advocating for improved ROI measurement
and modeling.
We believe every brand should be a Hispanic marketer.
Through our thought leadership initiatives and
groundbreaking research, we have helped organizations
gain market share, increase revenue and grow profits
by reaching and connecting with America’s Hispanic
consumers. As such, our association has grown to represent
more than 45,000 marketing, research and media
executives who have trusted Hispanic expertise.
How do we do this?
1. By advancing and evolving the role of Hispanic Marketing – and educating the industry on true Total Market practices.
2. By providing best-in-class strategies, impactful research and professional training.
3. By putting our members first.
For more information, please visit http://www.ahaa.org.
Follow us on Twitter at @ahaa and check out our #ahaafuture hashtag!
14
www.ahaa.org
www.facebook.com/
AssociationofHispanicAdvertisingAgencies
www.twitter.com/AHAA
AHAA BOARD OF DIRECTORS
CHAIR
Linda Lane González
President
viva partnership, Inc.
Miami, FL
Isaac Mizrahi
Co President & Chief Operating
Officer
Alma
Coconut Grove, FL
IMMEDIATE PAST CHAIR
Aldo Quevedo
Principal and Creative Director
Richards/Lerma
Dallas, TX
Leo Olper
Business Development and
Integration Officer
d expósito & Partners LLC
New York, NY
TREASURER
Gabriela Alcántara-Díaz
Founder and President
Semilla AD, Inc.
Miami, FL
Roberto Orcí
President and CEO
Acento
Santa Monica, CA
DIRECTORS
Al Aguilar
Chairman/Chief Creative Officer
Creative Civilization - An Aguilar/
Girard Agency
San Antonio, TX
Carla Eboli
Chief Marketing Officer
Dieste, Inc.
Dallas, TX
Danielle Gonzáles
EVP, Managing Director
Starcom
Chicago, IL
Alain Groenendaal
President and CEO
Grey Latin America
New York, NY
Marco López
Executive Vice President and
Partner
elemento L2
Chicago, IL
María López-Knowles
Chief Marketing Officer
Entravision
Santa Monica, CA
MEMBER EMERITUS
(EX-OFFICIO)
Hector Orcí
Co-Founder and Chairman
Orcí
Santa Monica, CA
Horacio Gavilán
Executive Director
Borja Pérez
SVP, Digital & Social Media
NBCUniversal/Telemundo
Hialeah, FL
Roberto Ruiz
Executive Vice President,
Strategy and Insights
Univision
New York, NY
Isabella Sánchez
Vice President, Media Integration
Zubi Advertising
Coral Gables, FL
Carlos Santiago
President & CEO
Santiago Solutions Group
Burbank, CA
Nancy Tellet
Founder, Brand & Consumer
Navigator
PureClarity LLC
New York, NY
Carla Trum Mercado
Managing Director
sociedAD
New York, NY
15
MEMBERS
BY MARKETING &
COMMUNICATIONS
COMPANIES
MARKETING & COMMUNICATIONS COMPANIES FROM A TO Z
Acento | Santa Monica, CA
18
LatinOn Inc. | Ft. Lauderdale, FL 49
Alma | Coconut Grove, FL 20
Lopez Negrete Communications, Inc. | Houston, TX 51
alPunto Advertising | Tustin, CA
22
Latinum Network | Bethesda, MD 52
Anomaly | New York, NY 23
Marca Miami | Coconut Grove, FL 53
BodenPR | Miami, FL 24
Marketmedia Communications Inc. | Miramar, FL 54
Bravo Group, The | Miami, FL 25
Omni Direct, Inc. | Miami, FL 55
BVK Miami | Miami, FL 26
Orcí | Santa Monica, CA 56
Captura Group, Inc. | San Diego, CA 27
Pinta | Miami Beach, FL 58
Casanova Pendrill | Costa Mesa, CA 28
PM3, LLC | Atlanta, GA 60
Castells & Asociados | Los Angeles, CA 30
Redbean Society | New York, NY 61
Conill | El Segungo, CA 31
República, LLC | Miami, FL 62
Richards/Lerma | Dallas, TX 64
*S,C,P,F... | Miami Beach, FL 66
Santiago Solutions Group | Burbank, CA 67
Semilla AD, Inc. | Miami, FL 68
Sensis | Los Angeles, CA 69
SMG Multicultural | Chicago, IL 70
sociedAD | New York, NY 71
Uniworld Group, Inc. | Brooklyn, NY 72
Urias Communications | Phoenix, AZ 73
VanguardComm | East Brunswick, NJ 74
viva partnership, Inc. | Miami, FL 75
Walton Isaacson | Culver City, CA 76
Wing | New York, NY 77
Creative Civilization - An Aguilar/Girard Agency | San Antonio, TX 32
CreativeOndemanD | Coconut Grove, FL 33
C-Com Group, Inc. | Miami, FL 34
d expósito & Partners LLC | New York, NY 36
Dieste, Inc. | Dallas, TX 38
Delta Media, Inc. | Miami, FL 40
elemento L2 | Chicago, IL 41
fluent360 LLC | Nashville, TN 42
GroupM Multicultural | New York, NY 43
Havas Miami | Miami, FL 44
Hispanic Group Corporation | Miami, FL 45
la comunidad | Miami, FL 46
Lapiz | Chicago, IL 47
LATCOM | Miami, FL 48
17
COMPANY NAME
MISSION STATEMENT
Acento
To help grow our client's business by providing strategic leadership,
innovation, market expertise, and superior execution.
YEAR FOUNDED
1983
PRIMARY ADDRESS
OTHER OFFICE LOCATIONS
N/A
COMPANY WEB ADDRESS
http://www.acento.com
COMPANY GENERAL E-MAIL ADDRESS
rberry@acento.com
CURRENT CLIENTS
CA Tobacco Control Program
2005
Wells Fargo
2006
Time Warner Cable Sports
2012
CenturyLink2012
Northgate/Gonzalez2013
Western Dental
2014
Los Altos Ranch Market
2014
Fiesta Mart
2015
YEAR ACQUIRED
2001 Wilshire Boulevard, Suite 600
Santa Monica, CA 90403
310 943-8300 Fax: 310 829-2424
2014 CAPITALIZED BILLINGS
N/A
MINORITY OWNED/COMPANY AFFILIATION
100% Independent
TOTAL NUMBER OF EMPLOYEES
55
TOP FIVE COMPANY SECTORS (by revenue)
KEY PERSONNEL
Tony Aguilar-Arellano | Chief Integration Officer
taguilar@acento.com
•
•
•
•
•
Marco Cassese | Chief Creative Officer
mcassese@acento.com
TOP TEN COMPANY SPECIALTIES
Roberto Orcí | President & CEO
rorci@acento.com
Donnie Broxson | EVP, Strategy & Client Leadership
dbroxson@acento.com
Robert Berry | Chief Financial Officer
rberry@acento.com
•
•
•
•
•
Financial Services
Retail
Grocery
Healthcare
Telecommunications
Brand Planning/Building
Strategic Planning & Research
Full Service Creative
Media Buying/Media Planning
Direct Response
•
•
•
•
•
Broadcast Production
Digital & Online Services
Promotions
Market Research
Entertainment Marketing
http://www.facebook.com/AcentoAd
http://twitter.com/ACENTOAD
18
member
member
19
COMPANY NAME
MISSION STATEMENT
Alma
Anchored in the strong belief that brands - like people - have soul, we
search for that intangible fiber that touches the lives of consumers
creating relevant and unique business building communication ideas that
bond them with brands as Soulmates.
YEAR FOUNDED
1994
PRIMARY ADDRESS
CURRENT CLIENTS
McDonald's1994
State Farm
1998
San Francisco, Chicago, Tallahassee
Clorox 2008
COMPANY WEB ADDRESS
Glad 2008
http://www.almaad.com
Hidden Valley
2008
Kingsford 2008
info@almaad.com
Tobacco Free Florida
2010
PNC Bank 2011
N/A
Quaker 2011
OWNERSHIP/COMPANY AFFILIATION
McCormick 2012
Omnicom
Goodyear2013
Optimum Cable (Cablevision) 150
Kraft2014
KEY PERSONNEL
CVS/Caremark2014
2014
Luis Miguel Messianu | Creative Chairman, CEO
lm.messianu@almaad.com
Wrigley's2015
Isaac Mizrahi | Co-President, COO
isaac.mizrahi@almaad.com
Sprint2015
Alvar Suñol | Co-President, CCO
alvar.sunol@almaad.com
Michelle Headley | SVP Operations
michelle.headley@almaad.com
Angela Battistini | SVP Account Services
angela.battistini@almaad.com
Angela Rodriguez | VP Strategic Planning
angela.rodriguez@almaad.com
Leo Peet | VP Finance
leo.peet@almaad.com
Genevieve Jenkins | VP Digital
genevieve.jenkins@almaad.com
Carola Chaurero | New Business Director
carola.chaurero@almaad.com
Tatiana Seijas | Communications Manager
Tatiana.Seijas@almaad.com
YEAR ACQUIRED
2601 South Bay Shore Drive, 4th Floor
Coconut Grove, FL 33133
305 662-3175 Fax: 305 662-3176
Anheuser Busch 2014
•
•
•
•
•
Telecommunications
Retail/Quick Service Restaurants
Financial Services
Packaged Goods
Healthcare
•
•
•
•
•
Digital
Social Media
Strategic Planning
•
•
•
•
•
Media Planning/Buying
Creative Business Solutions
Hispanic Marketing
General Market Advertising
Total Market
http://www.facebook.com/almaagency
http://twitter.com/almaagency
20
member
member
21
COMPANY NAME
MISSION STATEMENT
alPunto Advertising
Offer strategy-based ideas that over-deliver, while pushing the creative
boundaries in all disciplines.
YEAR FOUNDED
1994
PRIMARY ADDRESS
CURRENT CLIENTS
Inland Empire Health Plan
Daisy Brand
2001
2007
American Heart Association
2008
N/A
Los Angeles Philharmonic
2008
COMPANY WEB ADDRESS
Curacao
http://www.alpunto.com
Offerwise
Automobile Insurance Specialist -AIS
2012
Air Quality Management District
2013
Coast Community College District
2013
VIZIO 2014
California Beef Councils 2015
Rotoplas USA
2015
info@alpunto.com
N/A
100% Independent
2009
YEAR ACQUIRED
730 El Camino Way
Tustin, CA 92780
714 544-0888 Fax: 714 544-0830
2010
28
KEY PERSONNEL
Eduardo Bottger | President & Executive Creative Director
ebottger@alpunto.com
Enrique Turegano | Vice President & Business Strategist
eturegano@alpunto.com
•
•
•
•
•
Packaged Goods
Entertainment/Sports/Media
Healthcare/Pharma
Financial Services
Insurance and Retail
•
•
•
•
•
•
Strategic Planning
Market Research
Direct Response
• Exponential Marketing
• Sales Promotions/Retail
Marketing
• Digital/ Social Media
• Public Relations
https://www.facebook.com/alPunto-Advertising121800497999632/?ref=br_tf
http://twitter.com/alpuntoAD
22
member
COMPANY NAME
Anomaly
YEAR FOUNDED
2004
PRIMARY ADDRESS
536 Broadway, 11th Floor
New York, NY 10012
917 595-2200
N/A
Anomaly is a response to the widespread recognition in the industry that
"the models are all broken" and "the traditional solutions are all becoming
less and less effective." From the company's inception, we realized
intuitively that, in order to succeed, we needed to create an entity that was,
literally, an "Anomaly" – something that deviates from the norm or from
expectations.
CURRENT CLIENTS
Budweiser 2016
COMPANY WEB ADDRESS
http://www.anomaly.com
YEAR ACQUIRED
MISSION STATEMENT
N/A
N/A
N/A
250+
KEY PERSONNEL
Giovanni Villamar | Managing Director
http://twitter.com/anomaly
member
23
COMPANY NAME
MISSION STATEMENT
BodenPR
N/A
YEAR FOUNDED
2005
PRIMARY ADDRESS
7791 NW 46th Street, Suite 304
Miami, FL 33166
305 639-6770 Fax: 866 334-0145
CURRENT CLIENTS
N/A
Delta Dental
COMPANY WEB ADDRESS
Target2013
http://www.bodenpr.com
McDonald's2014
Jarden CS
N/A
2014
UHG2016
YEAR ACQUIRED
N/A
Privately Owned
15
KEY PERSONNEL
•
•
•
•
•
Natalie Boden | President & Managing Director
Valerie Barbosa | Director & Head of Latin America
Practice
Lauren Gongora | Supervisor & Head of Us Hispanic PR
Practice
Natalie Asorey | Associate & Head of Social Media
Practice
Apparel/Accessories
Beverages (Alcoholic)
Health Care/Pharma
Telecommunications
•
•
•
•
•
•
Interactive/Multimedia
Media Relations
Strategic Planning
Public Relations
Social Media
Quick Service Restaurants
http://www.facebook.com/BodenPR/
http://www.twitter.com/BODENPR
24
member
COMPANY NAME
The Bravo Group
YEAR FOUNDED
MISSION STATEMENT
We help our clients capitalize on the growing U.S. Hispanic and crosscultural market opportunity. 1980
PRIMARY ADDRESS
New York, San Francisco, Chicago, Minneapolis
COMPANY WEB ADDRESS
http://www.bebravo.com
contact@bebravo.com
CURRENT CLIENTS
Pfizer
1984
Chevron1995
Wendy's2010
Winn-Dixie2011
Campbell’s2012
Unilever2013
Miller Coors
2014
N/A
SC Johnson 2014
General Mills 2014
100% Owned by WPP
Coca-Cola 2014
Mazda2015
165
Radio Shack
KEY PERSONNEL
Purina2015
Eric Hoyt | President & CEO
eric.hoyt@bebravo.com
beIN SPORTS
YEAR ACQUIRED
601 Brickell Key Drive, Suite 1100
Miami, FL 33131
305 503-8000 Fax: 305 347-1951
2015
2016
Jesús Portillo | CFO
jesus.portillo@bebravo.com
Renee Lavecchia | VP, Managing Director
renee.lavecchia@bebravo.com
Sybil Company | VP, Managing Director
sybil.company@bebravo.com
Calex Guimaraes | VP, Managing Director
Cales.guimaraes@bebravo.com
Federico Hauri | Creative Director
federico.hauri@bebravo.com
Marcos Moure | Creative Director
marcos.moure@bebravo.com
Andy Halley-Wright | VP, Strategic Planning
andy.halley-wright@bebravo.com
Julian Roca | VP, Digital
Julian.roca@bebravo.com
Monica Duran | Planning Director, Shopper Marketing
Monica.duran@bebravo.com
Emilio Alvarez-Recio | New Business Director
emilio.recio@bebravo.com
member
•
•
•
•
•
Technology
Consumer Packaged Goods
Retail
Food and Restaurants
Automotive
•
•
•
•
•
Strategic Planning
Client Services
Creative Services
Project Management
Digital & Online Services
•
•
•
•
Shopper Marketing
Production Services
Analytics
Financial Management
25
COMPANY NAME
MISSION STATEMENT
BVK Miami
BVK creates category-changing ideas for brands that create life-changing
experiences. We are avid trendspotters and cultural decoders, bridging
the cultural divide between our clients and their target.
YEAR FOUNDED
1984
PRIMARY ADDRESS
CURRENT CLIENTS
Mark Travel Corp.
1986
Beacon Council
1998
Milwaukee, Tampa, Chicago
Citgo Petroleum Corp.
2004
COMPANY WEB ADDRESS
Ministry of Tourism of Dominican Republic
2005
http://www.bvk.com
Carrington College 2013
Mega Health Centers
2013
Gonzalo.Gonzalez@bvk.com
Miami Club Rum
2013
Balearia Bahamas Express 2013
Moffitt Cancer Center
2015
N/A
YEAR ACQUIRED
848 Brickell Avenue, 4th Floor
Miami, FL 33131
305 372-0028 Fax: 305 372-0880
OWNERSHIP
Independent
Herman Echevarria | Chairman/CEO Herman.Echeverria@bvk.com
•
•
•
•
•
Ileana Aleman | Chief Creative Officer
Ileana.Aleman@bvk.com
14
KEY PERSONNEL
Gonzalo González | Managing Officer Gonzalo.Gonzalez@bvk.com
Yasmin Guerrero | Account Director Yasmin.Guerrero@bvk.com
Nereyda Lago | Media Director Nereyda.Lago@bvk.com
Travel/Tourism
Healthcare
Automotive
Political
• Advertising
• Account Planning and Account
Leadership
• Research and Analytics
• Full Service Creative
• Paid Media
•
•
•
•
•
Earned Media
Direct Response
In-House Pre & Post Production
Interactive/Digital
Pre-Press & Print
https://www.facebook.com/bvkHQ
http://www.twitter.com/@bvkHQ
http://www.youtube.com/bvkHQ
26
member
COMPANY NAME
MISSION STATEMENT
Captura Group, Inc.
Hispanic + Digital
Growth Delivered
YEAR FOUNDED
2001
PRIMARY ADDRESS
New York
COMPANY WEB ADDRESS
http://www.capturagroup.com
info@capturagroup.com
$4.5 million
CURRENT CLIENTS
Allstate 2007
Unilever2010
Kellogg’s2013
U.S. Government 2013
Knorr2014
YEAR ACQUIRED
408 Nutmeg Street
San Diego, CA 92103
619 681-1858 Fax: 619 681-1859
POND'S2014
Bimbo Bakeries
2015
PEMEX 2015
Scripps Health
2015
Dove2015
Independent
30
KEY PERSONNEL
Michelle Moscona | Partner & Chief Creative Officer
Lee Vann | Partner & Chief Strategy Officer
David Sánchez | Group Account Director
Stacey Abreu | Managing Director
•
•
•
•
•
Packaged Goods
Grocery Products
Toiletries/Beauty Aids
Financial Services
•
•
•
•
•
Web Design
Strategic Planning
Copy Writing
•
•
•
•
•
Automotive
Telecommunications
Government
Health
Technology
http://www.facebook.com/capturagroup/
https://twitter.com/capturagroup
member
27
COMPANY NAME
MISSION STATEMENT
Casanova Pendrill
Casanova Pendrill is a team of Hispanic consumer experts and integrated
marketing specialists who develop breakthrough creative ideas which
drive measurable business results for our clients.
YEAR FOUNDED
1984
PRIMARY ADDRESS
New York, Detroit
COMPANY WEB ADDRESS
http://www.casanova.com
info@casanova.com
N/A
CURRENT CLIENTS
General Mills 1984
California Lottery 1986
Nestlé 2001
U.S. Army 2005
Denny's2011
United States Postal Service 2013
Janssen Laboratories 2013
Chevrolet 2014
Cigna2014
Energy Upgrade California
IPG
105
KEY PERSONNEL
Ingrid Smart | President/CEO
ingrid.smart@casanova.com
Elias Weinstock | EVP/Chief Creative Officer
elias.weinstock@casanova.com
Simon El Hage | SVP Director Strategic Planning
simon.elhage@casanova.com
Nanette Johnson | Promotions Director
nan.johnson@casanova.com
YEAR ACQUIRED
275A McCormick Avenue, Suite 100
Costa Mesa, CA 92626
714 918-8200 Fax: 714 918-8295
2014
Novartis2014
Covered California 2015
New York Lottery 2015
Land O’ Lakes 2015
Mass Mutual Financial Group 2015
•
•
•
•
•
Packaged Goods
Automotive
Entertainment
Healthcare/Pharma
Government
•
•
•
•
•
•
Strategic Planning
• Grassroots Marketing
• In-Store/In-Home Events/
Demos
• Market Research
http://www.facebook.com/CasanovaPendrill
http://www.twitter.com/casapendrill
28
member
member
29
COMPANY NAME
MISSION STATEMENT
Castells & Asociados
Hispanic marketing with ROI-powered ideas and total market business
integration as the architects of Transculturation™ we guide clients across
all the P's, with a collaborative framework, a mix of science and art, everyplatform activation, and a team who digs deep.
YEAR FOUNDED
1998
PRIMARY ADDRESS
CURRENT CLIENTS
McDonald’s Southern California Region – 4 markets
1998
Los Angeles, San Diego, Bakersfield, Palm Springs
San Diego, Washington DC/VA, Portland, Seattle
COMPANY WEB ADDRESS
http://www.adcastells.com
Toyota Dealer Association Southern California
1998
San Diego Toyota Dealer Association
1998
The Safeway Companies – 5 Brands, 38 markets
1999
Safeway, Vons/Pavilions, Randalls, Tom Thumb
info@adcastells.com
Spanish Broadcasting System 2002
The LAGRANT Foundation
2005
McDonald’s Pacific Northwest – 6 markets
2003
$54.5 million
Portland, OR; Medford, OR; Southeast Idaho; Yakima/Tri-Cities, WA
Affiliate with Davis Elen Advertising
Spokane, WA2009
Seattle, WA2011
45 Full-time; 8 Part-time
KEY PERSONNEL
Liz Castells-Heard | President, Chief Strategy Officer
liz@adcastells.com
Sandra Sánchez | Executive Assistant
ssanchez@adcastells.com
Malu Febres-Cordero | Partner, Account Director
malu@adcastells.com
Marielise Colavin | VP, Integrated Media Services
marielise@adcastells.com
Terry Sullivan | CFO/COO
terry@adcastells.com
Araceli Maldonado | Director, Experiential
araceli@adcastells.com
Mele Marchesseaut | Social Media Strategist
mele@adcastells.com
Henry Pizano | ACD, Art Direction, Interactive
henry@adcastells.com
Jorge Pelayo | ACD, Content & Copy
jorge@adcastells.com
First5 California 2008
Dole/Tropicana - Dole Juices 2009
Junta Hispana
2011
Tequila Allende (project)
2012
McDonald’s Baltimore Washington Region – 2 markets
2013
PUMA North America
2014
Farmer John Foods
2015
Special Olympics World Games (Pro-bono)
2015
YEAR ACQUIRED
865 S. Figueroa St., Suite 1100
Los Angeles, CA 90017
213 688-7250 Fax: 213 688-7092
•
•
•
•
•
Cable/Telecommunications
Retail/Quick Service Restaurant
Grocery Products
Automotive
Packaged Goods
http://www.facebook.com/castellsadvertising
http://www.twitter.com/CastellsAd
30
•
•
•
•
•
Business Consulting
Strategic Planning
Segmentation & Metrics
Full Creative & Production
Integrated Media Platforms
•
•
•
•
•
Direct Marketing, Collateral
Digital, Social & Mobile
Branding & Entertainment
PR & Relationship Marketing
Application of 5 Marketing P's
member
COMPANY NAME
MISSION STATEMENT
Conill
Our Focus: To propel brands into the heart of the conversation.
YEAR FOUNDED
1968
PRIMARY ADDRESS
Miami
COMPANY WEB ADDRESS
http://www.conill.com
noticias@conill.com
$61+ million
CURRENT CLIENTS
Procter & Gamble 1986
Toyota Motor Sales 1987
T-Mobile 2004
Aflac
2012
Alaska Airlines
2013
Abbott Nutritionals
2014
Great American Chicken (So. Cal KFC franchises) 2014
Nestlé 2014
Delverde Pasta
2014
YEAR ACQUIRED
2101 Rosecrans Ave, Second Floor
El Segundo, CA 90245
424 290-4400 Fax: 424 290-4401
Saatchi & Saatchi
180
KEY PERSONNEL
Carlos MartÍnez | President
carlos.martinez@conill.com
Javier Campopiano | Chief Creative Officer
Javier.campopiano@conill.com
Verena Sisa | Chief Strategy Officer
verena.sisa@conill.com
Brett Dennis | Chief Growth Officer
brett.dennis@conill.com
•
•
•
•
•
Automotive
Telecommunications
Packaged Goods
Insurance
Packaged Foods
Ana Rodríguez | EVP, Managing Director
ana.rodriguez@conill.com
Chris Traina | Chief Communications Officer
chris.traina@conill.com
•
•
•
•
•
Strategic Planning
Social Media/Content Dev.
Sports & Entertainment
•
•
•
•
•
Analytics
Outdoor/Transit
Public Relations
http://www.twitter.com/Conill
member
31
COMPANY NAME
MISSION STATEMENT
Creative Civilization - An Aguilar/Girard Agency
“Inspiration is all around us™” to create ideas that catapult our Clients'
business and Agency leadership.
YEAR FOUNDED
1999
CURRENT CLIENTS
421 6th Street
San Antonio, TX 78215
210 227-1999 Fax: 210 227-5999
University Health System 2005
VIA Metropolitan Transit 2007
San Antonio Housing Authority 2009
Wonderland of the Americas 2009
FBD Partnership, LP
2011
Austin
COMPANY WEB ADDRESS
http://www.creativecivilization.com
YEAR ACQUIRED
PRIMARY ADDRESS
HNTB2011
San Antonio Economic Development Foundation (SAEDF)
2011
Inspire Academies 2012
admin@creativecivilization.com
Cancer Treatment Centers of America 2012
City of San Antonio - Pre-K 4 SA
2013
N/A
Briscoe Western Art Museum 2013
South Texas Money Management
2014
Independent/Minority, Woman Owned
Guitar Center
2014
City of San Antonio-La Villita
2015
30
Bubble Bath
2015
KEY PERSONNEL
San Antonio Sports
2016
Al Aguilar | Chairman/Chief Creative Officer
aaguilar@creativecivilization.com
Gisela Girard | President/Chief Strategy Officer
ggirard@creativecivilization.com
J. Moncada | EVP/Chief Marketing Officer
jmoncada@creativecivilization.com
•
•
•
•
•
Healthcare
Retail
Financial Services
Public Service
• Branding/Strategic Consulting
• Creative Development &
Execution
• Entertainment Marketing
• Media Buying/Media Planning
• Marketing Strategy
•
•
•
•
Public Relations
Retail and Brand Activation
Sales Promotion
Strategic Platform/Brand
Planning
• Strategic Planning & Insight
https://www.facebook.com/CreativeCivilization
http://www.twitter.com/creativeciv
32
member
COMPANY NAME
MISSION STATEMENT
CreativeOndemanD
It’s not the Big that devour the Small. It’s the Quick that devour the Slow.
YEAR FOUNDED
1997
PRIMARY ADDRESS
Los Angeles, Mexico City, Panama City
COMPANY WEB ADDRESS
http://www.creativeondemand.com
info@creativeondemand.com
$54 million
Independent
CURRENT CLIENTS
Volkswagen of America 2002
Regions Bank 2005
MTV 2006
Digicel Global Networks 2007
Discovery Communications 2008
Baptist Health 2009
RadioShack, Mexico 2009
Baptist Health International 2012
Dewar’s Scotch – Latin America 2012
Little Debbie 2012
Miller Lite, Panama
2012
SONY Electronics 2014
YEAR ACQUIRED
2601 South Bayshore Drive, Suite 1400
305 529-6464 Fax: 305 854-9150
25
KEY PERSONNEL
Priscilla Cortizas | Founder/Partner
pcortizas@creativeondemand.com
Daniel Marrero | Founder/Partner
dmarrero@creativeondemand.com
Emmie Vázquez | Executive Director
evazquez@creativeondemand.com
Jim León | VP Brand Strategy & Market Development
jleon@creativeondemand.com
Willie Zamora | Chief Brand Officer
wzamora@creativeondemand.com
Ruben McCoy | Strategic Planning Director
rmccoy@creativeondemand.com
•
•
•
•
•
Automotive
Financial Services
Technology
•
•
•
•
Strategic Planning
• Web Design
• Interactive/Multimedia
Claire Muñiz | Finance Director
cmuniz@creativeondemand.com
member
33
COMPANY NAME
MISSION STATEMENT
C-Com Group, Inc.
N/A
YEAR FOUNDED
2001
PRIMARY ADDRESS
1790 Coral Way, Suite 300
Miami, FL 33145
305 447-4015
CURRENT CLIENTS
Aveeno
BeIN SPORTS
N/A
Florida Power & Light Co./Nextera Energy
COMPANY WEB ADDRESS
Johnson’s Baby Lubriderm
http://www.ccomgroupinc.com
Merrill Lynch/The Herrans Group
Neutrogena
info@ccomgroupinc.com
Outback Steakhouse
Serrallés USA/Don Q Rum
N/A
Southeast Toyota Distributors
St. Jude Children’s Research Hospital (Pro Bono)
N/A
48
KEY PERSONNEL
Luis G. González | Co-Chairman
luis@ccomgroupinc.com
Manuel E. Machado | Co-Chairman
manny@ccomgroupinc.com
Jorge Espinosa | Managing Director
jorge@ccomgroupinc.com
•
•
•
•
•
Utilities/Energy
Automotive
Skincare/Beauty and Baby Products
Beverages (Spirits)
Retail/Food
Yania Olabarrieta | EVP/Creative
yania@ccomgroupinc.com
Andreea Redis-Coste | SVP/Media
andreea@ccomgroupinc.com
•
•
•
•
•
•
Strategic Planning
Public Relations
•
•
•
•
Public Service
Market Research
Web Design
Event Planning and
Management
http://www.facebook.com/ccomgroup/
http://www.instagram.com/ccomgroupinc
34
member
This is no
ordinary brain ...it’s
ours.
We’re hard-wired to create and balance our creative impulses with solid data and insight. We’re big picture
savvy, but know that the devil is in the details. Experience and time have tempered our wild streak, but we
still live for the rush that comes from pushing limits and shattering convention.
We are a marketing communications group that harnesses both hemispheres of the brain with equal
mastery. We are not new and upcoming; we are battle-tested and future-ready.
We are the new C-Com Group, your reliable partner in today’s ever-changing cultural landscape.
ccomgroupinc.com
member
35
COMPANY NAME
MISSION STATEMENT
d expósito & Partners, LLC
To be the New American agency by dedicating ourselves to a fresh,
critical way of looking at today’s consumer landscape, offering strategic
excellence in marketing and creatively leveraging our insights as experts
in culture to offer the right solutions in today's digital age.
YEAR FOUNDED
2005
PRIMARY ADDRESS
875 Avenue of the Americas, 25th Floor
New York, NY 10001
646 747-8800 Fax: 212 273-0778
N/A
COMPANY WEB ADDRESS
McDonald’s NY Metro
2005
The National Campaign to Prevent Teen and U
nplanned Pregnancy
2007
ConAgra Foods
2009
Limón Dance Company
2009
AARP 2011
NY/NJ Port Authority 2012
US Army Digital 2013
AARP Services Inc. 2013
Tajin International 2013
AARP Foundation 2013
Puerto Rican National Day Parade 2014
Partnership for Drug Free Kids 2014
Amica Mutual Insurance Company 2014
Safe Horizon 2014
Jorge Ulla | Chief Ideation Officer
julla@dex-p.com
Choice Hotels International 2014
No Más 2015
Gloria Constanza | Chief Contact Strategist
gconstanza@dex-p.com
NBA 2015
http://www.newamericanagency.com
info@dex-p.com
$70 million
100% Minority Woman-Owned; Independent
55
KEY PERSONNEL
Daisy Expósito-Ulla | CEO & Chairman
dexposito@dex-p.com
John Ross | Chief Financial Officer
jross@dex-p.com
Leo Olper | Business Development & Integration Officer
lolper@dex-p.com
Louis Maldonado | Managing Director
lmaldonado@dex-p.com
Fernando Fernandez | Chief Client Officer
ffernandez@dex-p.com
Ellen Ryan | Partner, Dex Direct
eryan@dex-p.com
http://www.facebook.com/newamericanagency
YEAR ACQUIRED
CURRENT CLIENTS
•
•
•
•
•
Non-Profit/Advocacy
Packaged Goods
Government
Insurance
•
•
•
•
•
Strategic Planning
Public Relations
Grassroots Marketing
•
•
•
•
•
Digital/Interactive/Multimedia
Direct Response
Print Production
Brochures/Corporate
http://www.twitter.com/d_exposito
36
member
member
37
COMPANY NAME
MISSION STATEMENT
Dieste, Inc.
Helping clients grow business through sharpening cultural insight and
relevance.
YEAR FOUNDED
1995
CURRENT CLIENTS
Pizza Hut 1998
AT&T 2002
Hershey’s
2007
Duracell 2008
New York
Procter & Gamble – Orgullosa
2011
COMPANY WEB ADDRESS
Mi Escuelita 2011
http://www.dieste.com
Chase
2012
Goya
2013
lruiz@dieste.com
Wellpoint 2013
Cricket
2014
N/A
Dallas Pets Alive! 2014
Pernord Ricard/Chivas Regal 2014
Omnicom
BCBS North Carolina
2014
Miller Lite 2015
1999 Bryan Street, Suite 2700
Dallas, TX 75201
214 259-8000 Fax: 214 259-8040
135
KEY PERSONNEL
Greg Knipp | Chief Executive Officer
gknipp@dieste.com
YEAR ACQUIRED
PRIMARY ADDRESS
LALA2015
Velocity 2015
Dallas Vintage Toys 2015
Tony Dieste | Chairman
tdieste@dieste.com
Ciro Sarmiento | Chief Creative Officer
csarmiento@dieste.com
Carla Eboli | Chief Marketing Officer
ceboli@dieste.com
James Wegerbauer | Chief Idea Officer
wegs@dieste.com
Scott Gassert | Executive Media Director
sgassert@dieste.com
•
•
•
•
•
Telecommunications
Automotive
Healthcare
Financial Services
https://www.facebook.com/diesteinc
•
•
•
•
•
Direct Response
•
•
•
•
Strategic Planning
Sales Promotion
Web Design
https://twitter.com/Dieste
38
member
member
39
COMPANY NAME
MISSION STATEMENT
Delta Media, Inc.
Delta Media is a provider of every form of Out-of-Home available in the
U.S. and Latin America. Utilizing both traditional & non-traditional OOH
we strive to provide our clients with the finest, most visibly appealing
, and strategically placed pre-selected locations to reach their target
audience at the lowest cost the market can bear. We pride ourselves in
our "never say it can't be done" attitude.
YEAR FOUNDED
1983
PRIMARY ADDRESS
7875 SW 104 Street, Suite 100
Miami, FL 33156
305 595-7518 Fax: 305 279-4769
Dallas, Los Angeles, San Francisco, Phoenix, San Antonio,
Brazil, Chile/Argentina
COMPANY WEB ADDRESS
http://www.deltaoohmedia.com
deltacorp@deltaoohmedia.com
N/A
Hal W Brown III, Hal W Brown IV and Rudy F. Ferrer
N/A
KEY PERSONNEL
Hal W Brown III | Founder & CEO
hbrown@deltaoohmedia.com
Rudy F. Ferrer | President & COO
rferrer@deltaoohmedia.com
Hal W Brown IV | Chief Marketing Officer
h4@deltaoohmedia.com
Sean Robertson | Creative Director
srobertson@deltaoohmedia.com
Elana Redd | General Sales Manager - Texas Region
eredd@deltaoohmedia.com
Rene Yanes | Sales Manager Los Angeles
ryanes@deltaoohmedia.com
Ivette Hernández | Marketing & Research Manager
ihernandez@deltaoohmedia.com
Kathy Brown | Market Ride Coordinator San Antonio
kathybrown@deltaoohmedia.com
Alessandro Pignatari | Brazil
apignatari@deltaoohmedia.com
Alejandro Gormaz | Chile/Argentina
agormaz@deltaoohmedia.com
Brenda Ardua | Sales & Marketing Coordinator
bardua@deltaoohmedia.com
40
member
COMPANY NAME
MISSION STATEMENT
elemento L2
Elemento L2 is a strategic marketing and communications agency that
drives word of mouth and consumer engagement. Elemento L2 is
dedicated to helping clients reach desired audiences in the ever-changing
multicultural landscape of the U.S. Our progressive approach places
multicultural relevancy at the forefront of ideation, melding relevant
consumer and market insights with brand objectives.
YEAR FOUNDED
2011
PRIMARY ADDRESS
401 S. LaSalle, Suite 1501
Chicago, IL 60605
312 465-2355 Fax: 312 268-7117
N/A
COMPANY WEB ADDRESS
http://www.elementoL2.com
chemistry@elementoL2.com
Awards include: 2015 Ex Awards best multicultural event campaign,
2014 Bronze Reggie for best experiential campaign, Portada Best Sports
Campaign, Platinum Hermes Award for Best PR Campaign, Gold Hermes
Award for Best Experiential Campaigns, first runner up PR Agency Elite
Multicultural Award, 2014 Best Insurance campaign at the Multicultural
Health National Marketing Awards, 2015 AdAge Healthcare Marketing
Impact Awards finalist, member of the PROMO Top Shops List 2015
and member of the 2013, 2014 and 2015 Event Marketer top 100
experiential "It List".
$5 million
NMSDC certified - State of Illinois BEP
20
KEY PERSONNEL
Marco López | EVP and Partner
Ivan López | Managing Director and Partner
CURRENT CLIENTS
Coca-Cola 2011
Target 2012
Get Covered Illinois 2013
Disney 2014
Brown-Forman 2014
Wilson Sporting Goods 2015
YEAR ACQUIRED
Viviana Giraldo | Compliance Supervisor
Irene Parisi | Business Development Manager
Maria F. Quinn | Group Account Director
•
•
•
•
•
Beverages (Non Alcoholic)
Entertainment/Sports
Telecommunications
Packaged Goods
•
•
•
•
•
Experiential Marketing
Public Relations
Social Media
Digital
Sports Marketing
• Branding Planning
• Shopper Marketing
• Retail and Brand Activation
http://www.facebook.com/elementoL2
http://www.twitter.com/elementoL2
member
41
COMPANY NAME
MISSION STATEMENT
fluent360 LLC
To articulate the power of cultural influence.
YEAR FOUNDED
2008
PRIMARY ADDRESS
209 10th Avenue S, Suite 307
Nashville, TN 37203
615 916-5925 Fax: 615 255-7799
Chicago
COMPANY WEB ADDRESS
CURRENT CLIENTS
Nissan
2008
Infiniti 2008
cflood@fluent360.com
Hiscox Insurance 2015
N/A
YEAR ACQUIRED
http://www.fluent360.com
N/A
32
KEY PERSONNEL
•
•
•
•
•
Danielle Austen | Managing Partner, CEO
Alex Fino | Vice President of Client Management
Dilam Mattia | Executive Creative Director
Automotive
Packaged Goods
Telecommunications
Jennifer Leonard | VP of Media
Djuana Stoakley | Director of Strategy
Mary Padilla | VP of Creative Services
•
•
•
•
•
Media Relations
Market Research
•
•
•
•
•
Strategic Planning
Sponsorships
Speech Writing
Direct Response
http://www.facebook.com/fluent360
http://www.twitter.com/fluent_360
42
member
COMPANY NAME
MISSION STATEMENT
GroupM Multicultural
GroupM is the leading global media investment management company
serving as the parent company to WPP media agencies including
Mindshare, MEC, MediaCom, Maxus, and Metavision. GroupM’s primary
purpose is to maximize performance of WPP’s media agencies by
operating as leader and collaborator in trading, content creation, sports,
digital, finance, proprietary tool development and other businesscritical capabilities. GroupM’s focus is to deliver unrivaled marketplace
advantage to its clients, stakeholders and people.
YEAR FOUNDED
February 2013
PRIMARY ADDRESS
498 Seventh Ave, 7th floor
New York, NY 10018
212 297-7000
New York, Chicago, San Francisco, Los Angeles and
Puerto Rico
COMPANY WEB ADDRESS
http://www.groupm.com
CURRENT CLIENTS
first name.last name@groupm.com
Anheuser Busch
AT&T
N/A
WPP
85
KEY PERSONNEL
Gonzalo Del Fa | President, GroupM Multicultural
Gonzalo.del.fa@groupm.com
YEAR ACQUIRED
GroupM Multicultural objective is to provide clients with a more relevant,
informative and trustworthy point of view of all multicultural markets and
audiences across the US, resulting in tailored communications strategies
based on in-depth knowledge of consumers.
.
Bayer
Boehringer Ingelheim
Campbell’s
Chevron
Church & Dwight
Colgate
General Mills
IKEA
Irwin Gotlieb | Chairman, GroupM
KFC
Dominic Proctor | President, GroupM
Kimberly Clark
Brian Lesser | CEO North America, GroupM
L’Oréal
Mars
Marriott
Nestlé
Subway
Target
Unilever
VW
http://www.facebook.com/GroupMWorldwide
http://www.twitter.com/GroupMWorldwide
member
•
•
•
•
•
Strategic Planning
Consumer Insights
Marketing Analytics
43
COMPANY NAME
MISSION STATEMENT
Havas Miami
Havas is one of the leading global communications and marketing
firms. Our mission is to unite brands and people through meaningful
connections and drive business success. We service clients through a
portfolio of specialist teams that span media, strategy, international
management, digital, mobile, social media, experiential, entertainment
and sport sponsorships, consulting, and content strategy. Our simplified
and integrated structure has allowed us to build one of the most
integrated, agile and responsive global teams in the industry.
YEAR FOUNDED
N/A
PRIMARY ADDRESS
5201 Blue Lagoon Drive, Suite 790
Miami, FL 33126
305 377-1907 Fax: 305 377-1906
New York, Boston, Chicago
COMPANY WEB ADDRESS
http://www.havasmedia.com
Marketing.miami@havasmedia.com
N/A
Havas
•
•
•
•
•
Automotive
Entertainment
Technology
Travel
70
KEY PERSONNEL
Natalia Vasco | CEO
•
•
•
•
•
Digital Strategy
Branded Content
Experiential
•
•
•
•
•
Media Planning/Buying
Analytics
Public Relations
Social Media
Market Research
http://business.facebook.com/HavasMediaMiami/?ref=book
marks&business_id=788547031263755
http://twitter.com/HavasMediaMiami
44
member
COMPANY NAME
MISSION STATEMENT
Hispanic Group Corporation
We are experts at conducting research, understanding levels of
acculturation, undertaking ultra segmentation and handcrafting direct
response, creative and production services.
YEAR FOUNDED
2002
PRIMARY ADDRESS
CURRENT CLIENTS
Sur LLC
2002
Nuestra Tele
2003
N/A
Costamar2003
COMPANY WEB ADDRESS
DishLATINO2004
http://www.hispanicgroup.net
LAN Airlines
2006
Latinamerican Ethnic TV
2007
nbcontact@hispanicgroup.net
Xoom2010
IDT-Boss Revolution
2014
$38 Million
Sling Latino
2015
Fox Deportes
2015
YEAR ACQUIRED
8181 NW 14th Street, Suite 250
Miami, FL 33126
305 477-5483 Fax: 305 436-1953
100% Independent, Hispanic Owned
32
KEY PERSONNEL
•
•
•
•
•
José Luis Valderrama | President
jvalderrama@hispanicgroup.net
Kurt Pflucker | Vice President/Partner
kurt@hispanicgroup.net
Satellite Television
Money Transfer
Cable Network Channel
Airline / Travel
Telecommunications
Ricardo Samanez | CFO
rsamanez@hispanicgroup.net
Ximena Pazos | VP, Media Director
xpazos@hispanicgroup.net
Iván Dibos | VP, Director of Business Development &
Client Services
idibos@hispanicgroup.net
César Bettocchi | Creative Director
cesarb@hispanicgroup.net
•
•
•
•
•
Digital Marketing/Social Media
Direct Response
•
•
•
•
•
Market Research
Strategic Planning
Infomercials
https://www.facebook.com/HispanicGroup
http://twitter.com/hispanicgrouphg
http://www.youtube.com/HispanicGroupAd
member
45
COMPANY NAME
MISSION STATEMENT
la comunidad
Keeping brands interesting.
YEAR FOUNDED
CURRENT CLIENTS
MTV: Music Television and VH1 2001
6400 Biscayne Blvd.
Miami, FL 33138
305 865-9600 Fax: 305 865-9609
Las Palmas (Cencosud) 2007
Rolling Stone Magazine 2007
Wrangler 2007
Finca Las Moras (Peñaflor) 2008
Converse 2009
Corona Extra (Constellation Brands) 2009
Modelo Especial (Constellation Brands) 2009
Buenos Aires City Government 2010
hola@thecommunityus.com
Victoria 2010
Kraft 2010
N/A
Apple 2010
Emirates Airline 2011
Privately Owned
ITAÚ BBA 2012
Modelo Light & Modelo Chelada (Constellation Brands) 2012
N/A
TIGO (Millicon) 2012
KEY PERSONNEL
Time Warner Cable 2012
José Mollá | Co-Founder/Chief Creative Officer
jose@lacomunidad.com
Trapiche & El Esteco (Peñaflor) 2012
Jim Beam, Hornitos & Sauza (Jim Beam Inc.) 2013
Diageo 2013
Universal Music 2013
Cifrut (Aje Group) 2013
Ferrero Rocher 2013
PRIMARY ADDRESS
Miami Beach, Buenos Aires
COMPANY WEB ADDRESS
http://www.lacomunidad.com
Joaquín Mollá | Co-Founder/Chief Creative Officer
joaquin@lacomunidad.com
Tracy McDonough | VP of Agency Operations
tracy@lacomunidad.com
Luis Montero | Managing Director
luis@lacomunidad.com
Andrew Speyer | Executive Director of Planning
andrew@lacomunidad.com
Laurie Malaga | VP of Integrated Production
laurie@lacomunidad.com
YEAR ACQUIRED
2001
•
•
•
•
•
Telecommunications
Packaged Goods
Retail/Fast Food
Technology
http://www.facebook.com/TheCommunitarians
https://twitter.com/communitarians
46
•
•
•
•
•
Full-service Creative
Copy Writing
Direct Response/Direct Mail
•
•
•
•
Logo/Corporate Image
Strategic Planning
member
COMPANY NAME
MISSION STATEMENT
Lapiz
Our Purpose
Bring in an outside perspective to unleash growth and innovation.
YEAR FOUNDED
1999
PRIMARY ADDRESS
35 W. Wacker Drive, 31th Floor
Chicago, IL 60601
312 220-5000 Fax: 312 220-6212
How we do it
We include an outside perspective in everything we do. From talking to
people who are outside of the norm, hiring outsiders, decoding niche
cultures, partnering with outsiders and finding inspiration in other industries.
San Juan, Puerto Rico
CURRENT CLIENTS
Procter & Gamble
http://www.lapizusa.com
Kellogg’s1990
Allstate2008
vendors@lapizusa.com
Mazola2008
5/3 Bank
2011
N/A
Chicago Latino Film Festival
2011
Publicis Groupe / Leo Burnett
70
1987
Nintendo2011
RE/MAX2013
Altria2013
Alcon2013
Mead Johnson
2014
Gustavo Razzetti | EVP, Managing Director
gustavo.razzetti@lapizusa.com
Advance Auto Parts
2014
Purina (Latin America)
2014
Diego Figueroa | SVP, Strategy & Participation Director
diego.figueroa@lapizusa.com
Mexico Tourism Board (General Market)
2015
Carlos Murad | Group Creative Director
carlos.murad@lapizusa.com
Dog Chow
2015
Marshall’s2015
KEY PERSONNEL
Maru Bernal | Group Creative Director
maria.bernal@lapizusa.com
Lizette Morazzani | Group Creative Director
Lizette.morazzani@lapizusa.com
Annette Fonte | SVP, Group Account Director
ani.fonte@lapizusa.com
Ernesto Adduci | VP, Group Account Director
ernesto.adduci@lapizusa.com
Marco Azucena | VP, Group Account Director
marco.azucena@lapizusa.com
YEAR ACQUIRED
COMPANY WEB ADDRESS
ACH Foods
2015
•
•
•
•
•
Packaged Goods
Financial Services
Tourism
Automotive
http://www.facebook.com/Lapiz
http://twitter.com/LapizUSA
member
•
•
•
•
•
Strategic Planning
Digital
Social Media
•
•
•
•
•
Innovation
Promotions
Design
Business Consulting
47
COMPANY NAME
MISSION STATEMENT
LATCOM
LATCOM is a fully integrated out-of-home (OOH) advertising solutions
provider. With offices in Miami, New York, Los Angeles, Buenos Aires, Sao
Paolo, Santiago, Bogotá, Guatemala City, Mexico City and Madrid, LATCOM
delivers OOH advertising solutions for clients throughout the United
States, Latin America and Europe.
YEAR FOUNDED
2007
PRIMARY ADDRESS
1000 Brickell Avenue, Suite 905
Miami, FL 33131
305 603-7129
New York, Los Angeles, Buenos Aires, Sao Paulo,
Mexico City and Madrid
COMPANY WEB ADDRESS
http://www.latcom.com
marketing@latcom.com
N/A
Independent
150+
CURRENT CLIENTS
Diageo
Swatch
HP
McDonald's
Mini
YEAR ACQUIRED
Our 360⁰ OOH advertising services including strategic media planning,
rate negotiation, creative adaptations, transcreations, production
services, installation coordination and auditing. Our unique approach
offers advertisers the best OOH options through our network of strategic
partners with leading OOH media companies thus delivering optimal
results and efficiency.
Fox
Visit Mexico
NatGeo
KEY PERSONNEL
Valentín Bueno | Chief Executive Officer
Embratur
Javier Cano | Account Director
jcano@latcom.com
N/A
•
•
•
•
Outdoor/Transit
International Placements
In-Store/In-Home Events/Demos
http://www.facebook.com/LatcomOOH?ref=br_tf
http://twitter.com/latcom_ooh
48
member
COMPANY NAME
LatinOn Inc.
MISSION STATEMENT
Turn On your connection with Latinos
YEAR FOUNDED
2014
PRIMARY ADDRESS
304 Indian Trace, #713
Fort Lauderdale, FL 33326
305 300-0404
Caracas, Venezuela
COMPANY WEB ADDRESS
http://latinon.us/
contact@latinongroup.com
N/A
Vicente Jubes
•
•
•
•
•
Technology
Automotive
Health Care/Pharma
15
KEY PERSONNEL
•
•
•
•
•
Vicente Jubes | CEO
Risbel Mendoza | COO
Linda Ramirez | VP of Sales
Strategic Planning
Direct Response
•
•
•
•
•
Strategic Planning
Market Research
José Mejias | Operations Manager
Anffer Castillo | Development Manager
Sergio Scanzoni | Director
http://www.facebook.com/latinongroup
http://www.twitter.com/Latin_On
member
49
50
member
COMPANY NAME
MISSION STATEMENT
To bridge the gap between Corporate America and the Hispanic consumer
with integrated communications that empower each of them to achieve
their goals.
YEAR FOUNDED
1985
PRIMARY ADDRESS
CURRENT CLIENTS
Bank of America
1993
Wal-Mart Stores
1995
NBC Universal Motion Pictures Group 2007
Burbank, New York, Mexico City
Verizon Communications 2010
COMPANY WEB ADDRESS
Verizon Wireless 2013
http://www.lopeznegrete.com
Fiat Chrysler Automobiles (FCA)
2012
SAMSUNG Telecommunications America 2013
lncmailbox@lopeznegrete.com
Recreational Boating & Fishing Foundation (RBFF) 2013
Southern California Edison 2013
$275 million
Phillips 66 Company
2013
Feld Entertainment, Inc.
2014
Independent/Hispanic-Owned
Saint Arnold Brewing Company
2015
YEAR ACQUIRED
3336 Richmond Avenue, Suite 200
Houston, TX 77098
713 877-8777 Fax: 713 877-8796
231
KEY PERSONNEL
Alex López Negrete | President/CEO
alex@lopeznegrete.com
Cathy López Negrete | Executive VP/CFO/COO
cathy@lopeznegrete.com
Howard Brown | VP/GM
howard@lopeznegrete.com
Fernando Osuna | CCO
fernandoo@lopeznegrete.com
Julio Arrieta| Managing Director
julioa@lopeznegrete.com
Colette Peterson | Sr. Director of Media Strategies
colette@lopeznegrete.com
•
•
•
•
•
Telecommunications
Retail
Financial Services
Packaged Goods
Energy
• Strategic Planning
• Brand Planning/Building
• Creative Development/
Execution
• Digital/Social/Mobile
• Market Research
• Public Relations/Community
Relations
• Grassroots Marketing
• Direct Marketing/Customer
Relationship Management/
Customer Experience
Management
• Event Marketing
http://www.facebook.com/LopezNegreteCommunications
https://twitter.com/lopeznegrete
member
51
®
COMPANY NAME
MISSION STATEMENT
EcoNet Ventures dba Latinum Network
We equip leading organizations to better serve, engage, and activate their
brands with the fastest growing and most influential consumers in the U.S.
today—Hispanics, Multicultural, and Millennials—through a shared-cost
network mode.
YEAR FOUNDED
2009
PRIMARY ADDRESS
CURRENT CLIENTS
Pepsi Co. 2009
N/A
Daisy Brand
2010
COMPANY WEB ADDRESS
Laureate Education 2010
http://www.latinumnetwork.com
NFL
2010
Discovery Communications 2011
info@latinumnetwork.com
McCormick 2012
Bar S 2012
N/A
Bimbo Bakeries 2012
St. Jude Children’s Research Hospital 2012
Privately owned
The Clorox Company 2012
Anheuser-Busch
2013
45
Disney 2014
YEAR ACQUIRED
2 Bethesda Metro Center, Suite 300
Bethesda, MD 20814
240 482-8260 Fax: 240 482-8265
KEY PERSONNEL
David Wellisch | CEO
Michael Klein | President
http://www.facebook.com/LatinumNetwork/
http://www.twitter.com/LatinumNetwork
52
member
COMPANY NAME
MISSION STATEMENT
MARCA
MARCA Miami is a full service integrated advertising and digital marketing
communication agency. We have a fundamental understanding of today’s U.S. general
market with a focus on the multicultural consumer.
YEAR FOUNDED
2003
PRIMARY ADDRESS
3390 Mary Street, Suite 254
305 423-8301
Chicago, Pittsburgh, Boston
COMPANY WEB ADDRESS
http://www.marcamiami.com
tnieves@marcamiami.com
N/A
Hispanic Majority Owned
50
KEY PERSONNEL
Tony Nieves | President
tnieves@marcamiami.com
Armando Hernández | Chief Creative Officer
ahernandez@marcamiami.com
It is a more relevant way to communicate with the emerging multicultural consumer
market. The multicultural market is complex and layered, the result of a confluence
of cultures that you must understand in order to leave your mark in the consumer’s
mind. This philosophy (perspective) allows us to identify and craft the most impactful
and relevant messages for this expanding audience, in English, Spanish and even both.
Everyone at MARCA has life and work experience in the Hispanic, General and Latin
American markets.
CURRENT CLIENTS
Rite Aid 2003
UNUM 2008
Oster 2009
H&R Block 2010
Dish Latino 2011
Kyocera Mita 2011
Leon Medical Center 2011
Net 10 Wireless 2012
Payless Shoe Source 2012
Simple Mobile
2012
Telcel America 2012
TracFone 2012
StraightTalk 2013
Alejandro Berbari | Executive Creative Director
aberbari@marcamiami.com
NASCAR2015
Luis Mezzana | Director of Finance
lmezzana@marcamiami.com
Caterpillar 2015
Sobieski Vodka 2015
Henry Gomez | Sr. Director of Strategic Planning
hgomez@marcamiami.com
YEAR ACQUIRED
PHILOSOPHY/VISION: Our unique philosophy encompasses a larger view of
multicultural communication than just language.
Sling TV 2015
•
•
•
•
•
Telecommunications
Travel
Financial Services
Healthcare/Pharma
Durable Goods
http://www.facebook.com/marcamiami
http://www.twitter.com/marcamiami
member
•
•
•
•
•
Digital Marketing
Direct Response
•
•
•
•
•
Public Relations
Sales Promotion
Sports Marketing
Web Design
53
COMPANY NAME
Marketmedia Communications Inc.
YEAR FOUNDED
2004
PRIMARY ADDRESS
2937 SW 27th Avenue
Miami, FL 33133
305 356-6359
MISSION STATEMENT
To trade alternative and traditional mass media communications,
and innovative marketing products, always interested in offering a
comprehensive communication solution to our clients. With the support
and contribution of a committed team, we optimize our resources in order
to guarantee the permanence of the company in the business, and the
expectations of our shareholders.
Bogota, Panama City
CURRENT CLIENTS
http://www.marketmediaus.com
Starcom (Colombia)
2001
COMPANY GENERAL EMAIL ADDRESS
OMD (Colombia)
2001
Mediawise (Colombia)
2001
Universal Maccan (Colombia)
2001
Beat (Colombia)
2001
Creative Expressions
2004
Su Vivienda Internacional
2004
Carat (Colombia) 2012
Contact@marketmedia-us.com
N/A
Marketmedios Comunicaciones SA
YEAR ACQUIRED
COMPANY WEB ADDRESS
120
KEY PERSONNEL
Michael Franco | General Director
Natalia Brade | Traditional Media Account Director
•
•
•
•
•
Tatiana Nicholls | Traditional Media Account Executive
Laura Olarte | OOH Account Director South & Central
America
María Alexandra Visbal | OOH Account Director North
& South America
Financial Services
Telecommunications
Transportation
Viviana Peraza | Digital Account Director
TOP AGENCY SPECIALTIES
•
•
•
•
Strategic Planning
http://www.facebook.com/Marketmedia
http://twitter.com/marketmediainc
54
member
COMPANY NAME
MISSION STATEMENT
Omni Direct, Inc.
Omni Direct strives to exceed client expectations and grow profitable
campaigns by:
• Accelerating advertising impact through ROI based media and
marketing strategies.
• Applying best practice methodologies in US Hispanic direct
response marketing.
• Utilizing timely, results-based data analytics to drive insights and
optimize campaign’s profitability and goals.
YEAR FOUNDED
1999
PRIMARY ADDRESS
10800 Biscayne Blvd., Suite 510
Miami, Florida 33161
305 535-8892 Fax: 305 938-0426
N/A
COMPANY WEB ADDRESS
http://www.omnidirect.tv
denira@omnidirect.tv
$10 million
Private
8
CURRENT CLIENTS
Church & Dwight
2008
All Star Marketing Group
2009
Idea Village
2011
TriStar2012
Guthy Renker
2012
Colonial Penn Insurance
2014
Jarden Consumer Products
2014
Ontel 2014
Met Life
2015
KEY PERSONNEL
Denira Borrero | COO, Principal
Alex Agurcia | CEO, Principal
María Quintero | Manager, Client Services
•
•
•
•
•
Housewares/Toiletries/Beauty Aids
Financial/Insurance Services
Packaged Goods
Apparel/Accessories
Health Care/Pharma
•
•
•
•
•
Direct Response/DRTV
Infomercials
Radio Production
•
•
•
•
Print Production
Strategic Planning
Market Research
http://www.facebook.com/OmniDirect
http://twitter.com/OmniDirectMiami
member
55
COMPANY NAME
MISSION STATEMENT
Orcí
Orci was built on the vision of using deeply relevant marketing programs
to ultimately elevate and celebrate the Latino culture. An approach
that transcends acculturation, age, income, gender and education as
the drivers that motivate action. Focusing more intensely on making
sure our clients brands are connecting to the heart and the mind of our
community.
YEAR FOUNDED
1986
PRIMARY ADDRESS
2800 28th Street, Suite 222
310 622-4600 Fax: 310 399-9180
CURRENT CLIENTS
Honda1990
COMPANY WEB ADDRESS
Acura1990
http://www.orci.com
Children’s Bureau of Southern California
Dole2010
info@orci.com
Piercing Pagoda
2014
YAVEO by DirecTV
2015
$40 million
VCA Animal Hospitals 2015
NALEO Education Fund 2016
1999
YEAR ACQUIRED
N/A
100% Hispanic
30
KEY PERSONNEL
Hector J. Orcí | Co-founder and Chairman
horci@orci.com
Norma Orcí | Co-founder and Chairwoman
norci@orci.com
•
•
•
•
•
Automotive
Packaged Goods
Entertainment
Political
Retail
Andrew Orcí | President & CEO
aorci@orci.com
Juan J. Quintana | SVP, Executive Creative Director
jquintana@orci.com
Theresa Miller | Media Director
tmiller@orci.com
Allen Perez | VP Creative Director of Production
aperez@orci.com
Marina Filippelli | SVP Director of Client Services
mfilippelli@orci.com
•
•
•
•
•
Full-service Creative
Media Planning/Media Buying
Strategic Planning
Print Production
•
•
•
•
•
Interactive/Digital
Social
Mobile
ROI/Analytics/Reporting
Public Relations
Susan Page | SVP Strategic Partnerships
spage@orci.com
https://www.facebook.com/orciadvertising
http://twitter.com/orciAdvertising
https://www.linkedin.com/company/orci?trk=extra_
biz_viewers_viewed
56
member
member
57
COMPANY NAME
Pinta
MISSION STATEMENT
Pinta is a full-service agency practicing the art of cross-cultural marketing.
YEAR FOUNDED
2014 (from spin-off of 22 year old agency)
PRIMARY ADDRESS
New York, Los Angeles
COMPANY WEB ADDRESS
http://www.pintausa.com
miami@pintausa.com
CURRENT CLIENTS
T-Mobile2007
Nat Geo
2011
Amazon2014
Facebook2013
YEAR ACQUIRED
1111 Lincoln Rd., Suite 800
Miami Beach, FL 33139
305 615-1111 Fax: 305 532-2590
UFC2015
BBVA2015
McCormick2015
NFL2015
$4.75 million (revenue not billings)
Intercom Americas / JeffreyGroup
31
KEY PERSONNEL
Mike Valdes-Fauli | President & CEO
mvaldesfauli@pintausa.com
Alex Barreras | Creative Director
abarreras@pintausa.com
Lauren Cortiñas | Managing Director
lcortinas@pintausa.com
Daniel Díaz | Controller
ddiaz@pintausa.com
•
•
•
•
•
Telecommunications/Technology
Finance
Sports Entertainment
Packaged Goods
•
•
•
•
•
Strategic Planning
Print/Radio Production
•
•
•
•
•
Digital & Direct Response
Public/Media Relations
Media Buying/Media
http://www.facebook.com/PintaUSA
https://twitter.com/MikeValdesFauli
58
member
member
59
COMPANY NAME
MISSION STATEMENT
PM3 (formerly PM Publicidad)
"To make our clients' brands an absolute 'must have' in the hearts and
minds of Hispanic consumers".
YEAR FOUNDED
2003
PRIMARY ADDRESS
CURRENT CLIENTS
NAPA AUTO PARTS (U.S.)
2003
Cox Communications, Inc.
2007
Santa Monica
Starz Entertainment
2010
COMPANY WEB ADDRESS
Georgia Lottery
2014
http://www.pm3.agency
Nerd Nest
2014
NAPA AUTOPARTES (Mexico)
2015
hola@pm3.agency
YEAR ACQUIRED
1776 Peachtree Street NW, Suite 180
Atlanta, GA 30309
404 870-0099 Fax: 404 870-0321
Toys"R"Us2015
$31–60 million
•
•
•
•
•
Independent
32
Automotive
Telecommunications
Consumer Products
Durable Goods
KEY PERSONNEL
Eduardo Pérez | Partner
eduardo@pm3.agency
Patricio Montalbetti | Partner
pato@pm3.agency
Ricky Echegaray | Partner
ricky@pm3.agency
Myrna DeJesús | SVP, Research/Planning
mdejesus@pm3.agency
Hernan Feuermann | Executive Creative Director
hfeuermann@pm3.agency
•
•
•
•
•
Direct Response
Interactive/Digital/Mobile
• Live/Experiential Marketing
• Market Research
• Corporate Social Responsibility
(CSR)
• Sports Marketing
Patricia Ramón | Corporate Controller
pramon@pm3.agency
60
member
COMPANY NAME
MISSION STATEMENT
Redbean Society
Redbean Society delivers strategy consulting services and cultural
insights to help marketers harness the total potential of today’s crosscultural America.
YEAR FOUNDED
2009
PRIMARY ADDRESS
157 Columbus Ave., Suite 425
New York, NY 10023
646 651-4997
N/A
COMPANY WEB ADDRESS
http://www.redbeansociety.com
jackie@redbeansociety.com
Chocolate Cortes 2009
Tavern on the Green/Tavern Direct 2009
NCMEC (National Center for Missing & Exploited Children) 2009
Sara Lee Corporation
2010
TAJIN International Corp
2011
Sanofi Mexico 2011
WomanHeart 2012
YEAR ACQUIRED
CURRENT CLIENTS
N/A
Sole Proprietorship,
Independent & Minority Owned
3
KEY PERSONNEL
Jackie Bird | CEO & Chief Insights Officer
jackie@redbeansociety.com
•
•
•
•
•
Packaged Goods
Toiletries/Beauty Aids
Health Care/Pharma
Financial Services
•
•
•
•
•
•
Business Development
Cross Cultural Marketing
Hispanic Marketing
Integrated Marketing
Integration
• Market Research
• Marketing Strategy
• Multi-Platform/Channel
Integration
http://twitter.com/redbeansociety
member
61
COMPANY NAME
República, LLC
YEAR FOUNDED
2006
PRIMARY ADDRESS
The República Building
2153 Coral Way, 5th Floor
Miami, FL 33145
786 347-4700 Fax: 305 443-1631
New York, Los Angeles
COMPANY WEB ADDRESS
http://www.republica.net
info@republica.net
N/A
100% Hispanic/Independent
104
KEY PERSONNEL
Jorge A. Plasencia | Co-Founder, Chairman & CEO
Luis Casamayor | Co-Founder, President & CCO
Anthony Bianco | EVP & GM
Tony Arner | CFO
CURRENT CLIENTS
Nielsen2007
Sedano’s Supermarkets
2008
Universal Orlando Resort 2009
Baptist Health
2010
Goya Foods
2010
YEAR ACQUIRED
MISSION STATEMENT
República is a leading independent crosscultural agency that is
fearlessly redefining what it is to create relevant, enduring connections
between brands and consumers across language and culture - all the
while nurturing lasting client partnerships and forging an identity of
altruism and boundless innovation.
BankUnited2011
Google, Inc.
2012
Boehringer Ingelheim Pharmaceuticals, Inc.
2013
Toyota2013
National Pork Board
2014
NBCUniversal Telemundo Enterprises
2014
Speed Queen (Alliance International)
2014
Four Seasons Hotels & Resorts
2015
Facebook 2015
ARA Food Corp
2015
All Aboard Florida
2015
eMerge Americas
2016
Lourdes Mateo de Acosta | SVP, Communications
Lilly Franyie | VP, Client Services
Will Freyre | VP, Digital Innovation
Wendy Grant | VP, Corporate & Community Relations
Nicholas Kerestegian | VP, Business Strategy
& Operations
José Palacios | Creative Director
•
•
•
•
•
Pharmaceutical
Healthcare
Food & Beverage
Travel, Leisure & Entertainment
Automotive
Phil Greaux | Creative Director
http://www.facebook.com/RepublicaWorld
http://www.twitter.com/RepublicaWorld
https://www.linkedin.com/company/republica-llc
62
•
•
•
•
•
•
Strategic Planning
Web Design/Digital/Interactive
Public Relations
•
•
•
•
Market Research
Cause Marketing & Social
Networking
member
A D E C A D E O F F U E L I N G T H E M U LT I C U L T U R A L M A I N S T R E A M .
member
63
COMPANY NAME
Richards/Lerma
YEAR FOUNDED
2008
PRIMARY ADDRESS
7007 Twin Hills Avenue, Suite 300
Dallas, TX 75231
214 891-4100
MISSION STATEMENT
Richards/Lerma is a Next-Generation Agency. We thrive on decoding the
opportunities that are inherent in the future. At our core, we connect
brands and people. Today, that means navigating the digital and analog
worlds. Today, that means communicating in a language-agnostic manner.
It means we make our clients’ brands a relevant part of consumer culture.
It means leveraging platforms that go beyond simply advertising. We help
our clients add value to the lives of consumers. In the process, we deliver
breakthrough, effective work that always moves our clients’ businesses
forward. In short, We Make Our Clients Rock!
Mexico City, Buenos Aires
CURRENT CLIENTS
http://www.richardslerma.com
MetroPCS 2009
Ram Trucks 2010
The Home Depot 2010
Chrysler
2013
Dodge 2013
Jeep 2013
Owned by Pete Lerma & Stan Richards
Affiliated with Richards Group
Pizza Patron 2013
Dr Pepper 2014
Clamato 2014
90
NatureSweet 2014
KEY PERSONNEL
Kendall Jackson 2014
Pete Lerma | Principal
plerma@richardslerma.com
Google Mexico 2014
info@richardslerma.com
$42 million
Total Wine & More 2015
Aldo Quevedo | Principal/Creative Director
aquevedo@richardslerma.com
Avocados De Mexico 2015
Guillermo Tragant | Principal/Creative Director
gtragant@richardslerma.com
7UP 2015
Bud Light Chelada 2016
YEAR ACQUIRED
COMPANY WEB ADDRESS
Melissa García Sinkoski | Principal, Agency Operations
mgarciasinkoski@richardslerma.com
Salma Gottfried | Principal, Brand Management
sgottfried@richardslerma.com
Quim Gil | Principal/Brand Planning
qgil@richardslerma.com
David Ravelo | Principal/Brand Management
dravelo@richardslerma.com
Lourdes Lamasney | Principal/Brand Creative
llamasney@richardslerma.com
http://www.facebook.com/richardslerma
http://www.twitter.com/richardslerma
http://www.instagram.com/richardslerma
64
•
•
•
•
•
Automotive
Telecommunications
Non-Profit
Packaged Goods
•
•
•
•
•
Digital
Strategic Planning
Social Media
Brand Planning Building
•
•
•
•
•
Public Relations
Market Research
member
member
65
COMPANY NAME
MISSION STATEMENT
*S,C,P,F...
To take multicultural marketing communications to the next level.
YEAR FOUNDED
1996
PRIMARY ADDRESS
1674 Meridian Ave., Suite 500
Miami Beach, FL 33139
305 674-3222 Fax: 305 695-2777
CURRENT CLIENTS
Barcelona, Madrid, Bogota, Buenos Aires, Mexico,
New York, Santo Domingo
HSBC 2008
The Coca-Cola Company 2008
COMPANY WEB ADDRESS
IKEA 2010
http://www.scpf.com
Tylenol 2013
Zyrtec 2013
scpf@scpf.com
Benadryl 2013
Listerine 2013
YEAR ACQUIRED
N/A
51% owned by WPP
138
KEY PERSONNEL
Ignasi Puig | CEO
Marcos Calandrelli | Creative Director
Tony Veiga | Creative Director
•
•
•
•
•
Retail
Beauty
Financial Services Pharmacy
Packaged Goods
Antonio Nunez Lopez | Planning Director
Carolina Bertrand | Account Director
• Client Service & Project
Management
• Digital & Online Services
• Full Service Creative
• Interactive/Mobile Marketing
•
•
•
•
•
Multicultural Marketing
Point of Purchase
Strategic Planning & Insight
Viral/Guerilla Marketing
Web Design
http://www.facebook.com/scpfamerica
http://www.twitter.com/scpfamerica
66
member
COMPANY NAME
MISSION STATEMENT
Santiago Solutions Group is a strategy, analytics & research consulting
firm. We guide clients’ growth strategies leveraging advanced consumer
research, marketing & sales analytics, ‘size of the prize’ scenario planning,
innovative segmentations and predictive modeling. Our end goal is to
uncover actionable & ‘ownable’ consumer segments insights that enhance
clients’ marketing effectiveness and advance sustainable total growth.
By leveraging Client-side and Consulting experience, we arm clients and
agencies with intelligence, drivers to purchase, customer journeys and
strategic pathways across marketing Ps aligned with the highest ROI
options for Millennial, Multicultural, Hispanic and Total Market.
YEAR FOUNDED
2000
PRIMARY ADDRESS
321 N. Pass Avenue, #168
Burbank, CA 91505
818 509-5901 Fax: 323 843-9727
Fort Lauderdale
COMPANY WEB ADDRESS
http://www.SantiagoSolutionsGroup.com
$3 million (Earnings)
CURRENT CLIENTS
AARP2000
Health Net
2010
Quaker/PepsiCo2011
Hilton Worldwide
2012
Teasdale Quality Foods
2012
Verizon Wireless
2012
GfK MRI
2013
KEY PERSONNEL
Blue Cross Blue Shield
2013
Carlos Santiago | President & Chief Strategist
Carlos@SantiagoSolutionsGroup.com
Palladium Investments
2014
Derene Allen | Principal
Derene@SantiagoSolutionsGroup.com
Kimberly Clark
2014
Gatorade/PepsiCo2015
Independent
10
Tatiana Bonilla | Business Development
Tatiana@SantiagoSolutionsGroup.com
YEAR ACQUIRED
Support@SantiagoSolutionsGroup.com
BCBS-AZ2015
•
•
•
•
•
Health Care/Pharma/Hospitals
CPG/H&B/Retail
Wireless/Entertainment/Tech
Financial Services/Insurance
Restaurants/Travel/Leisure
http://www.twitter.com/Carlos_SSG
http://www.twitter.com/Santiago_Group
https://www.linkedin.com/company/santiago-solutionsgroup
https://www.linkedin.com/in/carloslsantiago
member
•
•
•
•
•
Strategic Consulting
Quant & Qual Research
Right-Sizing Opportunity
Customer Experience
Marketing Strategy
•
•
•
•
•
ROI Analytics & Econometrics
Big Data & Predictive Modeling
Consumer Insights
Custom Segmentation
Offering Innovation
67
COMPANY NAME
MISSION STATEMENT
Semilla AD, Inc.
Build meaningful consumer brand relationships with Hispanic Middle
America leading to richer, more fulfilling lives.
YEAR FOUNDED
2010
PRIMARY ADDRESS
N/A
COMPANY WEB ADDRESS
CURRENT CLIENTS
Amscot Financial 2012
Boston Beer Company 2015
Pier 33 Gourmet 2015
http://www.semillaad.com
YEAR ACQUIRED
9100 S. Dadeland Blvd, Suite 1500
Miami, Florida 33156
info@semillaad.com
N/A
Independent
5
KEY PERSONNEL
•
•
•
•
•
Financial Services
Grocery Products
Packaged Good
Healthcare
Retail
Gabriela Alcántara-Díaz | Founder and President
gaby.alcantara@semillaad.com
Shirley Attia | Chief Creative Officer
shirley.attia@semillaad.com
•
•
•
•
•
Insights
Copy Writing
Market Research
•
•
•
•
Conferences
Strategic Planning Digital
Social Media
http://www.facebook.com/semillaad
http://www.twitter.com/SemillaAD
https://www.linkedin.com/company/g-admarketingcommunications-inc-
68
member
COMPANY NAME
Sensis
YEAR FOUNDED
1998
PRIMARY ADDRESS
Washington DC, Atlanta, Austin, Little Rock
COMPANY WEB ADDRESS
http://www.sensisagency.com
info@sensisagency.com
$15 million
Independent
88
Sensis is a cross-cultural marketing agency driving behavior change. We affect how people
think, act, and interact across cultures. We build experiences out of culture, to drive
behavior change. Unlike other Hispanic agencies, we offer our clients three approaches to
cultural marketing: Multicultural, Total Market or our pioneering new Cross-cultural model.
Sensis
The cultural change agency.
CURRENT CLIENTS
San Diego Gas & Electric 2008
Sempra Energy 2008
Southern California Gas Company 2008
U.S. Coast Guard Academy 2009
U.S. Citizenship & Immigration Services
2010
Food and Drug Administration (FDA)
United States Department of Agriculture
2011
2011
Metrolink 2012
OC Fair & Event Center
2012
Washington Gas 2013
Union Bank 2013
Port of Los Angeles 2013
AARP2013
Centers for Disease Control and Prevention (CDC) 2013
KEY PERSONNEL
MLK Community Hospital 2013
José Villa | President
jrvilla@sensisagency.com
UCLA Extension
2014
Danny Allen | EVP, Managing Director East Coast
dallen@sensisagency.com
Tadin Herb & Tea Company
2013
Consumer Product Safety Commission
2014
Gloria Johnson | VP, Managing Director, Los Angeles
gjohnson@sensisagency.com
National Guard
2014
California State University Los Angeles 2014
Sayo Martin | Earned Media Director
smartin@sensisagency.com
U.S. Air Force
2015
Delmus Credle | Strategic Planning Director
dcredle@sensisagency.com
Karla Fernandez | Managing Director, Texas
kfernandez@sensisagency.com
Ken Deutsch | Media Director
kdeutsch@sensisagency.com
Javier San Miguel | Group Creative Director
jsanmiguel@sensisagency.com
Abdi Zadeh | Managing Director, Digital Experiences
azadeh@sensisagency.com
Beatriz Mallory | VP, Sensis Health
bmallory@sensisagency.com
member
YEAR ACQUIRED
213 341-0171 Fax: 323 861-7436
MISSION STATEMENT
WorldRemit2015
•
•
•
•
•
Government
Higher Education
Utilities/Energy
Healthcare/Pharma
Financial Services
•
•
•
•
Branding
Creative
Digital
Mobile & Website
Development
• Strategy
•
•
•
•
•
•
Multicultural
Public Relations
Research & Analytics
Social Media
Challenges
69
COMPANY NAME
MISSION STATEMENT
SMG Multicultural
At Starcom Mediavest Group, we’re about much more than media and
advertising. We’re an agency obsessed with technology. And data. And
people. We leverage our global team of more than 8,000 experts to create
strong one-to-one connections between consumers and the world’s largest
brands. For us, data and technology aren’t utilities—they’re ways to capture
emotion, enable great creative and deliver connected, valuable human
experiences.
YEAR FOUNDED
1987
PRIMARY ADDRESS
35 West Wacker Drive, 22nd Floor
Chicago, IL 60601
312 220-3381 Fax: 312 220-6561
Miami, New York
COMPANY WEB ADDRESS
http://www.smvgroup.com
erin.styles@smvgroup.com
SMG Multicultural is the largest brand communications organization in the
U.S. specializing in Hispanic, African-American, Asian-American and emerging
market consumers. We deliver results for clients, fueled by passion, creativity
and a fearless pursuit of ideas. Our media experts consistently lead and
invent within the multicultural space by developing brand connections for
our clients through insight, strategy and activation to ultimately captivate
consumers. SMG Multicultural consists of three brands: Tapestry, MV42 and
Spark MC.
N/A
123
CURRENT CLIENTS
Wal-Mart
Honda
Sprint
KEY PERSONNEL
Monica Gadsby | Starcom Mediavest Group,
Publicis Groupe
monica.gadsby@smvgroup.com
Lia Silkworth | EVP, Tapestry Managing Director
lia.silkworth@tapestrypartners.com
Comcast
Kellogg’s
YEAR ACQUIRED
Starcom Mediavest Group, Publicis Groupe
Heineken
Kraft
Caleb Windover | SVP, MV42 Managing Director
caleb.windover@mediavestww.com
Esther E.T. Franklin | EVP Head of Experience Strategy,
SMG Americas
e.t.franklin@smvgroup.com
Marla Skiko | EVP, Digital Innovation, SMG Multicultural
marla.skiko@smvgroup.com
Stephen Paez | VP, Director Multicultural, Spark
stephen.paez@smgunited.com
http://www.facebook.com/starcommediavestgroup
https://twitter.com/global_smg/
70
member
COMPANY NAME
MISSION STATEMENT
sociedAD
We are a group of people who live and interact within the same cultural
sphere, dedicated to creating emotionally charged, culturally relevant
ideas that impact our clients’ business.
WE CREATE POWERFUL IDEAS HISPANICS ACT ON.
YEAR FOUNDED
2015
PRIMARY ADDRESS
386 Park Avenue South, 15th floor
New YorK, NY 10016
646 762-6734 Fax: 917 793-9365
Miami, Los Angeles
http://www.sociedAD.com
Info@sociedad.com
N/A
MilkPEP 2016
Bayer 2016
ITT Technical Institute
2016
HBO Latino 2016
Palm Bay International 2016
TGL Law 2016
YEAR ACQUIRED
COMPANY WEB ADDRESS
CURRENT CLIENTS
Campbell Ewald
27
KEY PERSONNEL
Carla Trum Mercado | Managing Director
Jorge Moya | CCO
•
•
•
•
•
Federico Mejer | Managing Director
Health Care/Pharma
Education
Packaged Goods
•
•
•
•
•
•
member
Sales Promotion
Media Relations
•
•
•
•
•
Direct Response
Strategic Planning
Public Relations
71
COMPANY NAME
MISSION STATEMENT
Uniworld Group, Inc.
To grow our clients' business through UniCulturalism, UWG's unique
approach to cultural identity and how it informs the way people interact
with products, services, brands and causes. We view the world through
UniCultural lenses that expertly identify the forces that bring our
consumers together, while specializing in the cultural nuances that make
them distinct.
YEAR FOUNDED
1969
PRIMARY ADDRESS
One MetroTech Center North, 11th floor
Brooklyn, NY 11201
212 219-1600 Fax: 212 941-0650
Detroit, Atlanta
COMPANY WEB ADDRESS
http://www.uwg.is
amy.gomez@uwgny.com
CURRENT CLIENTS
Ford/Lincoln 1985
Colgate Palmolive 1993
The U.S. Marine Corps 2000
The Home Depot 2002
Amtrak 2013
Pfizer
2013
YEAR ACQUIRED
N/A
N/A
98
KEY PERSONNEL
Amy Gomez | Director of Hispanic Marketing
amy.gomez@uwgny.com
Matilda Ivey | VP Client Engagement
matilda.ivey@uwgny.com
•
•
•
•
•
Automotive
Recruitment
Home Improvement
Travel
Health Care/Pharma
• Creative Development and
Execution
• Media Planning and Buying
• Content Development
• Digital Amplification
• Public Relations: Digital and
Traditional
• Social Media Strategy and
Execution
• Consumer Research
• Experiential
• Sponsorship
http://www.twitter.com/UWGNY
72
member
COMPANY NAME
MISSION STATEMENT
Urias Communications
We connect diverse worlds for mutual benefit and respect.
YEAR FOUNDED
2006
PRIMARY ADDRESS
5050 N. 40th Street, Suite 280
Phoenix, AZ 85018
480 751-5569 Fax: 480 751-5570
N/A
COMPANY WEB ADDRESS
http://uriascommunications.com/
info@uriascommunications.com
CURRENT CLIENTS
APS 2006
Dignity Health 2006
Phoenix Zoo
2006
City of Phoenix
2010
State of Arizona 2014
Pango
2015
YEAR ACQUIRED
$12 million
Single Member, LLC
6
KEY PERSONNEL
Lisa Urias | CEO & President
lisa@uriascommunications.com
Jennifer Sanchez | Chief Operating Officer
jennifer@uriascommunications.com
Jesse Palacios | Creative Director
jesse@uriascommunications.com
Marisol Pelaez | Public Relations Director
marisol@uriascommunications.com
Yvette Abernethy | Project Manager
yvette@uriascommunications.com
Vanessa Nielsen | Account Manager
vanessa@uriascommunications.com
member
73
COMPANY NAME
MISSION STATEMENT
VanguardComm
VanguardComm is your single source for Public Relations and Integrated
Marketing Communications addressing multicultural and mainstream
markets. We have extensive experience in strategic planning, market
entry, brand development, corporate communications, grassroots
programs, building word of mouth and a unique specialty in social and
cause marketing. VanguardComm provides customized teams to serve
each client’s unique needs and has a senior team of highly experienced
professionals offering a wide range of communications that deliver
measurable results.
YEAR FOUNDED
1995
PRIMARY ADDRESS
2 Disbrow Court, Third Floor
East Brunswick, NJ 08816
732 246-0340
Miami, New York, Los Angeles
CURRENT CLIENTS
http://www.vanguardcomm.com
Moen 2006
Findly – On Demand Talent
2006
info@vanguardcomm.com
NYPD2015
FDNY2015
N/A
YEAR ACQUIRED
COMPANY WEB ADDRESS
Independent
10
•
•
•
•
•
KEY PERSONNEL
Esther Novak | Founder & CEO
enovak@vanguardcomm.com
Bill Fox Ph. D. | Managing Partner
wfox@vanguardcomm.com
Joe Ramirez | VP, Account Director
jramirez@vanguardcomm.com
Lillian Ayala | VP, Public Relations, Event Marketing
layala@vanguardcomm.com
Julia Walker | Strategic Communications, Public
Relations
jwalker@vanguardcomm.com
Hensley Jemmott | Advertising, VP Account Director
hjemmott@vanguardcomm.com
Home Improvement
Consumer Products
Non-Profit
Health Care/Pharma
Telecommunications
• Strategic Consulting
• Cause Marketing & Social
Responsibility
• Language Services
• Corporate Communications
• Multicultural Marketing Comm.
• Grassroots, Events &
Sponsorships
• Social Networking
• Diversity Marketing
• Media Relations
Antoinette Mabry | Advertising, Public Relations
amabry@vanguardcomm.com
74
member
COMPANY NAME
MISSION STATEMENT
the viva partnership, Inc.
viva partnership provides successful companies with solutions that help
bridge the relevancy gap between its brands and the Hispanic consumer.
YEAR FOUNDED
1997
PRIMARY ADDRESS
San Antonio
COMPANY WEB ADDRESS
http://www.vivamia.com
viva@vivamia.com
N/A
ICOM
CURRENT CLIENTS
Tire Kingdom
2003
NTB2003
Germania 2006
Oil Can Henry's
2008
Direct Auto Insurance 2010
Mike’s hard lemonade 2012
Sandoz Novartis Latin America
2014
Walt Disney World Latin America
2014
Colonial Penn Insurance 2015
GO! Insect Repellents 2015
BOP Insecticide Spray 2015
YEAR ACQUIRED
10800 Biscayne Blvd., Suite 300
Miami, FL 33161
305 576-6007
21
KEY PERSONNEL
Linda Lane González | President
lgonzalez@vivamia.com
Debbie Richmond | EVP, Media and Research
drichmond@vivamia.com
Jay Ben-Avner | COO
jba@vivamia.com
Romina López | Account Director
rlopez@vivamia.com
Ross Vialpando | Sr. Media Planner/Buyer
rvialpando@vivamia.com
•
•
•
•
•
•
•
•
•
•
member
Automotive
Financial Services
Retail
Digital
Brand Engagement
•
•
•
•
•
Market Research
Hispanic Marketing Strategy
Strategic Planning
75
COMPANY NAME
Walton Isaacson
YEAR FOUNDED
2005
PRIMARY ADDRESS
3630 Eastham Drive
Culver City, CA 90232
323 677-5300 Fax: 323 904-9809
Chicago, New York, Miami, Tokyo
COMPANY WEB ADDRESS
http://www.waltonisaacson.com
MISSION STATEMENT
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson
and esteemed partner Earvin "Magic" Johnson, Walton Isaacson (WI)
provides strategic and creative solutions for many of the world's largest
and most aggressive brand marketers. This innovative agency model
marries award-winning, full-service advertising, digital and social
capabilities with below-the-line expertise across multiple disciplines,
providing unprecedented value and efficiency for its partners. WI's
marketing specializations include Sports, Lifestyle, Entertainment,
Experiential and Branded Content, as well as cultural expertise across
General Market, African American, Hispanic and LGBT consumer segments.
This highly integrated approach to client business substantiates the
agency's focus on being "The Planet's Most Interesting Agency."
COMPANY GENERAL EMAIL ADDRESS
juan.bonilla@waltonisaacson.com
alice.rivera@waltonisaacson.com
CURRENT CLIENTS
OWNERSHIP/ COMPANY AFFILIATIONS
Privately Held
150
Lexus 2007
Jim Beam Brands
2010
Tequila Avión
2010
Toyota Financial Services
2012
Hillshire2014
KEY PERSONNEL
Aaron Walton | Partner
Wells Fargo
2013
Cory Isaacson | Partner
Macy’s 2014
Rochelle Newman-Carrasco | EVP, Hispanic Marketing
MillerCoors2014
Alice Rivera | VP, Hispanic Marketing
McDonald’s2014
Kirsten Atkinson | VP, Media & Integration
Rupari Foods
2015
Alberto Alfonso | Media Director
Spalding 2015
YEAR ACQUIRED
$93 million
Lori Dicker | VP, Digital
Vida Cornelius | EVP, Chief Creative Officer
Martin Cerri | Group Creative Director
Miguel García Castillo | Group Creative Director
•
•
•
•
•
Juan Bonilla | SVP, Business Development
Automotive
Retail
Financial
TOP TEN AGENCY SPECIALTIES
http://www.facebook.com/WaltonIsaacsonAgency
http://twitter.com/WaltonIsaacson
76
•
•
•
•
•
Strategic Planning
•
•
•
•
•
Multicultural and Total Market
Sports Marketing
Market Research
member
COMPANY NAME
MISSION STATEMENT
Wing
Wing is an agency is driven by curiosity, always asking why and wanting
to dig deeper. We can be tireless, fearless, and stubborn because we
believe creativity is limitless. We combine the curiosity of a child with the
ambition of an adult. At Wing, we Play Serious.
Recently rated one of the top 10 Hispanic agencies in the United States,
Wing is the full service in-house Hispanic agency of the Grey Group. Our
primary focus is leveraging our deep understanding of the critical and
growing Hispanic consumer market to drive total market business results
for Clients.
YEAR FOUNDED
1979
PRIMARY ADDRESS
200 5th Avenue, 3rd floor
New York, NY 10010
212 500-9400 Fax: 212 500-9483
Miami
COMPANY WEB ADDRESS
CURRENT CLIENTS
Procter & Gamble
1979
Eli Lilly 2006
info@insidewing.com
GSK2012
National Parks Service
N/A
NFL2012
LifeBeat2013
WPP/Grey Group
Quaker State
2014
Papa John’s
2014
40
Nestle 2014
KEY PERSONNEL
TJ Maxx
2015
Michael Houston | CEO of Grey NA
michael.houston@grey.com
Pfizer
2015
Sandra Alfaro | Managing Director
sandra.alfaro@insidewing.com
José “Pepe” Aguilar | Chief Creative Officer
pepe.aguilar@insidewing.com
2012
YEAR ACQUIRED
http://www.insidewing.com
•
•
•
•
•
Healthcare/Pharma
Beauty
Quick Service Restaurants
Retail
• Broadcast Production
• Creative Development &
Execution
• Interactive/Multimedia
• Account Management &
Project Management
•
•
•
•
Market Research
Print Production
Strategic Planning
Social Media Strategy &
Community Management
http://www.facebook.com/insidewing
http://www.twitter.com/insidewing
member
77
MARKETING & COMMUNICATIONS
COMPANIES BY REGION
COMPANIES BY SPECIALTY
EASTERN
BRAND PLANNING/
BUILDING
Acento
Alma
alPunto Advertising
C-Com Group, Inc.
Casanova Pendrill
Creative Civilization – An
Aguilar/Girard Agency
CreativeOndemanD
Dieste, Inc.
elemento L2
fluent360 LLC
Hispanic Group
Corporation
la comunidad
Lapiz
LatinOn Inc.
Lopez Negrete
Communications, Inc.
MARCA Miami
Marketmedia
Communications Inc.
Pinta
PM3
Redbean Society
República, LLC
Richards/Lerma
*S,C,P,F…
Semilla AD, Inc.
sociedAD
Walton Isaacson
Wing
Alma | Coconut Grove, FL
Anomaly | New York, NY
BodenPR | Miami, FL
Bravo Group, The | Miami, FL
BVK Miami | Miami, FL
C-Com Group, Inc. | Miami, FL
CreativeOndemanD | Coconut Grove, FL
d expósito & Partners, LLC | New York, NY
Delta Media, Inc. | Miami, FL
fluent360 LLC | Nashville, TN
GroupM Multicultural | New York, NY
Havas Miami | Miami, FL
Hispanic Group Corporation | Miami, FL
la comunidad | Miami, FL
LATCOM | Miami, FL
LatinON | Ft. Laudedale, FL
Latinum Network | Bethesda, MD
Marca Miami | Coconut Grove, FL
Marketmedia Communications Inc. | Miramar, FL
Omni Direct, Inc. | Miami, FL
Pinta | Miami Beach, FL
PM3 | Atlanta, GA
Redbean Society | New York, NY
República, LLC | Miami, FL
*S,C,P,F... | Miami Beach, FL
Semilla AD, Inc. | Miami, FL
sociedAD | New York, NY
Uniworld Group, Inc. | Brooklyn, NY
VanguardComm | East Brunswick, NJ
viva partnership, Inc. | Miami, FL
Wing | New York, NY
CENTRAL
Creative Civilization | San Antonio, TX
Dieste | Dallas, TX
elemento L2 | Chicago, IL
Lapiz | Chicago, IL
Lopez Negrete Communications, Inc. | Houston, TX
Richards/Lerma | Dallas, TX
SMG Multicultural | Chicago, IL
WESTERN
Acento | Santa Monica, CA
alPunto Advertising | Tustin, CA
Captura Group, Inc. | San Diego, CA
Casanova Pendrill | Costa Mesa, CA
Castells & Asociados | Los Angeles, CA
Conill | El Segundo, CA
Orcí | Santa Monica, CA
Santiago Solutions Group | Burbank, CA
Sensis | Los Angeles, CA
Urias Communications | Phoenix, AZ
Walton Isaacson | Culver City, CA
78
BROADCAST PRODUCTION
Acento
C-Com Group, Inc.
Casanova Pendrill
Conill
CreativeOndemanD
Havas Miami
Hispanic Group
Corporation
LatinOn Inc.
Omni Direct, Inc.
Orcí
Pinta
PM3
República, LLC
Richards/Lerma
sociedAD
Walton Isaacson
Wing
BROCHURES/CORPORATE
ID MATERIALS
COPY WRITING
Captura Group, Inc.
la comunidad
Semilla AD, Inc.
DIRECT RESPONSE/DIRECT
MAIL
Acento
alPunto Advertising
BVK Miami
Dieste, Inc.
fluent360 LLC
Hispanic Group
Corporation
la comunidad
LatinOn Inc.
MARCA Miami
Omni Direct, Inc.
Pinta
PM3
sociedAD
ENTERTAINMENT
MARKETING
Acento
la comunidad
LatinOn Inc.
Pinta
sociedAD
Walton Isaacson
FULL SERVICE CREATIVE
Acento
Alma
alPunto Advertising
Bravo Group, The
BVK Miami
C-Com Group, Inc.
Casanova Pendrill
Conill
CreativeOndemanD
Dieste, Inc.
fluent360 LLC
Havas Miami
Hispanic Group
Corporation
la comunidad
Lapiz
Orcí
Pinta
PM3
República, LLC
Richards/Lerma
*S,C,P,F…
Semilla AD, Inc.
Sensis
sociedAD
Walton Isaacson
GRASSROOTS MARKETING
Casanova Pendrill
Dieste, Inc.
fluent360 LLC
Hispanic Group
Corporation
la comunidad
Lapiz
Lopez Negrete
Pinta
Richards/Lerma
VanguardComm
INFOMERCIALS
Hispanic Group
Corporation
Omni Direct, Inc.
IN-STORE/IN-HOME
EVENTS/DEMOS
Casanova Pendrill
LATCOM
INTERACTIVE/MULTIMEDIA
BodenPR
BVK Miami
Captura Group, Inc.
Casanova Pendrill
Conill
CreativeOndemanD
Dieste, Inc.
fluent360 LLC
la comunidad
LatinOn Inc.
MARCA Miami
Orcí
PM3
República, LLC
*S,C,P,F…
sociedAD
Walton Isaacson
Wing
INTERNATIONAL
PLACEMENTS
LATCOM
LatinOn Inc.
Marketmedia
Communications Inc.
Omni Direct, Inc.
LOGO/CORPORATE IMAGE
la comunidad
MARKET RESEARCH
Acento
alPunto Advertising
C-Com Group, Inc.
Casanova Pendrill
fluent360 LLC
Havas Miami
Hispanic Group
Corporation
LatinOn Inc.
Lopez Negrete
Omni Direct, Inc.
PM3
Redbean Society
República, LLC
Richards/Lerma
Semilla AD, Inc.
Walton Isaacson
Wing
MEDIA BUYING/MEDIA
PLANNING
Acento
Alma
alPunto Advertising
C-Com Group, Inc.
Captura Group, Inc.
Casanova Pendrill
Conill
COMPANIES BY SPECIALTY
CreativeOndemanD
Dieste, Inc.
Havas Miami
LATCOM
LatinOn Inc.
Lopez Negrete
MARCA Miami
Marketmedia
Communications Inc.
Omni Direct, Inc.
Orcí
Pinta
República, LLC
Richards/Lerma
Sensis
sociedAD
Walton Isaacson
MEDIA RELATIONS
BodenPR
fluent360 LLC
Pinta
sociedAD
VanguardComm
OUTDOOR/TRANSIT
Conill
LATCOM
POINT OF PURCHASE
*S,C,P,F…
PRINT PRODUCTION
BVK Miami
Omni Direct, Inc.
Orcí
Pinta
Wing
PUBLIC RELATIONS
alPunto Advertising
BodenPR
C-Com Group, Inc.
Casanova Pendrill
Conill
elemento L2
Havas Miami
Lopez Negrete
MARCA Miami
Orcí
Pinta
República, LLC
Richards/Lerma
Sensis
sociedAD
VanguardComm
RADIO PRODUCTION
Omni Direct, Inc.
Pinta
SALES PROMOTION
alPunto Advertising
Dieste, Inc.
MARCA Miami
sociedAD
SPONSORSHIPS
fluent360 LLC
VanguardComm
SPORTS MARKETING
elemento L2
MARCA Miami
PM3
Walton Isaacson
STRATEGIC PLANNING
Acento
Alma
alPunto Advertising
BodenPR
Bravo Group, The
C-Com Group, Inc.
Captura Group, Inc.
Casanova Pendrill
Conill
CreativeOndemanD
Dieste, Inc.
fluent360 LLC
la comunidad
Lapiz
LatinOn Inc.
Lopez Negrete
Marketmedia
Communications Inc.
Omni Direct, Inc.
Orcí
Pinta
Redbean Society
República, LLC
Richards/Lerma
*S,C,P,F…
Semilla AD, Inc.
sociedAD
Walton Isaacson
Wing
WEB DESIGN
C-Com Group, Inc.
Captura Group, Inc.
CreativeOndemanD
Dieste, Inc.
MARCA Miami
República, LLC
*S,C,P,F…
Sensis
OTHER
Account Planning and
Account Leadership
BVK Miami
Analytics
Bravo Group, The
BVK Miami
Conill
Havas Miami
Orcí
Sensis
Big Data Predictive
Modeling
Brand Engagement
viva partnership, inc.
Branding & Strategic
Consulting
Sensis
Business Strategy / Business
Consulting
Lapiz
Cause Marketing & Social
Networking
República, LLC
VanguardComm
Client Service & Project
Management
Bravo Group, The
*S,C,P,F…
Wing
Creative Business Solutions
Alma
Creative Development &
Execution
Lopez Negrete
Wing
Consumer Insights
Custom Segmentation
Customer Experience
Corporate Communications
VanguardComm
Corporate Social
Responsibility
PM3
Digital & Online Solutions
Acento
Alma
alPunto Advertising
Bravo Group, The
BVK Miami
elemento L2
Lapiz
Lopez Negrete
MARCA Miami
Orcí
Pinta
República, LLC
Richards/Lerma
*S,C,P,F…
Semilla AD, Inc.
Sensis
Direct Marketing/Customer
Relationship Management
Lopez Negrete
Event Marketing
Lopez Negrete
Experiential Marketing
elemento L2
Havas Miami
PM3
Exponential Marketing
alPunto Advertising
Financial Management
Bravo Group, The
General Market Advertising
Alma
Hispanic Marketing
Alma
Redbean Society
Integrated Marketing
Redbean Society
Integrated Media Platforms
Language Services
VanguardComm
Marketing Strategy
Redbean Society
VanguardComm
Walton Isaacson
Offering Innovation
Project Management
Bravo Group, The
Promotions
Acento
Lapiz
elemento L2
MARCA Miami
Right-Sizing Opportunity
ROI Analytics
Orcí
Segmentation & Metrics
Shopper Marketing
Bravo Group, The
elemento L2
Social Media
Alma
alPunto Advertising
BodenPR
Conill
elemento L2
Havas Miami
Lapiz
Lopez Negrete
Orci
Richards/Lerma
Semilla AD, Inc.
Sensis
Wing
Sports Marketing
elemento L2
Strategic Consulting
VanguardComm
Total Market
Alma
Walton Isaacson
Viral / Guerrilla Marketing
*S,C,P,F…
Multicultural Marketing
*S,C,P,F…
Sensis
79
COMPANIES BY SECTOR
APPAREL/ACCESSORIES
BodenPR
Omni Direct, Inc.
AUTOMOTIVE
Bravo Group, The
BVK Miami
C-Com Group, Inc.
Casanova Pendrill
Conill
CreativeOndemanD
Dieste
fluent360 LLC
Havas Miami
Lapiz
LatinOn Inc.
Orcí
PM3
República, LLC
Richards/Lerma
Walton Isaacson
BEVERAGES (ALCOHOLIC)
BodenPR
BVK Miami
C-Com Group, Inc.
elemento L2
fluent360 LLC
la comunidad
Walton Isaacson
BEVERAGES (NON ALCOHOLIC)
elemento L2
fluent360 LLC
República, LLC
sociedAD
CONSUMER PRODUCTS
PM3
VanguardComm
DURABLE GOODS
MARCA
PM3
ENTERTAINMENT/SPORTS/MEDIA
alPunto Advertising
Captura Group, Inc.
Casanova Pendrill
Creative Civilization – An Aguilar/
Girard Agency
CreativeOndemanD
elemento L2
Havas Miami
LatinOn Inc.
Orcí
Pinta
PM3
República, LLC
sociedAD
FINANCIAL SERVICES
Acento
Alma
alPunto Advertising
80
Captura Group, Inc.
Girard Agency
CreativeOndemanD
Dieste
Lapiz
MARCA
Omni Direct, Inc.
Pinta
Redbean Society
*S,C,P,F…
Semilla AD, Inc.
Sensis
Walton Isaacson
GROCERY
Acento
Captura Group, Inc.
Semilla AD, Inc.
HEALTHCARE/PHARMA
Acento
Alma
alPunto Advertising
BodenPR
BVK Miami
Casanova Pendrill
Girard Agency
Dieste
LatinOn Inc.
MARCA
Omni Direct, Inc.
Redbean Society
República, LLC
*S,C,P,F…
Semilla AD, Inc.
Sensis
sociedAD
VanguardComm
Wing
NON-PROFIT
Richards/Lerma
VanguardComm
PACKAGED GOODS
Alma
alPunto Advertising
Captura Group, Inc.
Casanova Pendrill
Conill
elemento L2
fluent360 LLC
la comunidad
Lapiz
Omni Direct, Inc.
Orcí
Pinta
Redbean Society
Richards/Lerma
*S,C,P,F…
Semilla AD, Inc.
sociedAD
PUBLIC SERVICE/GOVERNMENT
Casanova Pendrill
Girard Agency
Sensis
RETAIL/QUICK SERVICE
RESTAURANTS
Acento
Alma
alPunto Advertising
BodenPR
Bravo Group, The
C-Com Group, Inc.
Girard Agency
la comunidad
Lapiz
LatinOn Inc.
Orcí
Redbean Society
Richards/Lerma
*S,C,P,F…
Semilla AD, Inc.
Walton Isaacson
Wing
TECHNOLOGY
Bravo Group, The
CreativeOndemanD
Havas Miami
la comunidad
LatinOn Inc.
Pinta
TELECOMMUNICATIONS
Acento
Alma
BodenPR
Conill
Dieste
elemento L2
fluent360 LLC
la comunidad
MARCA
Pinta
PM3
Richards/Lerma
VanguardComm
TOILETRIES/BEAUTY AIDS
C-Com Group, Inc.
Captura Group, Inc.
Omni Direct, Inc.
Redbean Society
*S,C,P,F…
Wing
TRAVEL
BVK Miami
Havas Miami
MARCA
República, LLC
Uniworld Group, Inc
UTILITIES/ENERGY
C-Com Group, Inc.
Sensis
OTHER
Cable/Satellite Television
Bravo Group, The
CreativeOndemanD
Dieste
Havas Miami
viva partnership,Inc.
Walton Isaacson
Wing
Food and Restaurants
Bravo Group, The
Food and Beverage
República, LLC
Home Improvement
Uniworld Group, Inc
VanguardComm
Insurance
alPunto Advertising
Conill
Omni Direct, Inc
Money Transfer
Political
BVK Miami
Orcí
Tourism
BVK Miami
Lapiz
Transportation
Wireless
MEMBERS
BY CATEGORY
MEDIA, RESEARCH & OTHER MEMBERS BY CATEGORY
Research Companies
83
C + R Research | Chicago, IL
Geoscape | Miami, FL
Gfk | New York, NY
Nielsen | New York, NY
Simmons Research LLC | Deerfield Beach, FL
Production/Music Companies
88
ACA Films, Inc. | Los Angeles, CA
Batanga Media | Miami, FL
CNN en Español | Miami, FL
Google, Inc. | Mountain View, CA
Hispanic On Demand | Miami, FL
Medula | Miami, FL
Next Step Advertising, Inc | Miami, FL
Pulpo Media | Los Angeles, CA
Terra Networks Operations, Inc. | Coral Gables, FL
82
97
Entravision | Santa Monica, CA
Azteca America | Glendale, CA
Fox Deportes | Los Angeles, CA
ESPN Deportes | New York, NY
Hemisphere Media Group | Coral Gables, FL
Nat Geo Mundo | Washington, DC
Telemundo | Hialeah, FL
NBC Universo | Miami Springs, FL
Univision Communications Inc. | New York, NY
Magazines109
Internet Companies
Radio, Television & Cable Networks
89
People en Español | New York, NY
Representation Firm
Entravision Solutions | Los Angeles, CA
110
COMPANY NAME
MISSION STATEMENT
C+R Research
As a top-rated, full-service marketing insights agency, we deliver great
research. We provide best-in-class methodologies, analytical insights
and customer service, as well as senior-level attention throughout every
phase of your project. Our goal is to give you the knowledge and tools
you need to confidently develop successful brand strategies and grow
your business.
YEAR FOUNDED
1959
PRIMARY ADDRESS
500 N. Michigan Avenue, Suite 1100
Chicago, IL 60611
312 828-9200 Fax: 312 527-3113
N/A
Our philosophy is simple: we consider ourselves an extension of your
research team. As such, we offer carefully designed and innovative
research programs, expertise from our industry leaders and category
specialists and practice a whatever-it-takes philosophy.
COMPANY WEB ADDRESS
http://www.crresearch.com
info@crresearch.com
N/A
108
KEY PERSONNEL
Brenda Hurley | EVP/Managing Partner
brendah@crresearch.com
Jorge Martinez | Senior Research Director
jorgem@crresearch.com
COMPANY DESCRIPTION
LatinoEyes® is the research consultancy
division of C+R Research that specializes in the U.S. Hispanic and Latin
American markets and multicultural targets. The LatinoEyes® team is made
up of experienced researchers who have a deep understanding of both U.S.
and Latino cultures. They offer cutting-edge technologies, as well as the
best methods for researching and gaining insights into the U.S. Hispanic
market and multicultural groups. This intellectual expertise, coupled with
C+R's logistical capabilities, has made LatinoEyes® a leader in Hispanic
marketing research. C+R is an established, innovative marketing insights
firm that leverages the best of emerging and traditional quantitative and
qualitative research methods to provide custom solutions tailored to the
unique business needs of its clients.
http://www.twitter.com/emergesmarter
https://www.linkedin.com/company/c-r-research
member
83
COMPANY NAME
MISSION STATEMENT
Geoscape
Geoscape provides market intelligence systems, data and analytics for
companies who need to find growth amid a culturally-diverse consumer
economy. Geoscape clients include many Fortune 500 companies that
are focused on growing their consumer market share through the use of
powerful local market intelligence.
YEAR FOUNDED
1995
PRIMARY ADDRESS
2100 W Flager Street
Miami, FL 33135
305 860-1460 Fax: 305 860-6161
Los Angeles, New York, Amsterdam
COMPANY WEB ADDRESS
http://www.geoscape.com
geoscape@geoscape.com
Privately owned
40
KEY PERSONNEL
César Melgoza | Founder & CEO
cmelgoza@geoscape.com
COMPANY DESCRIPTION
What We Do
Geoscape provides actionable business intelligence via unique data,
technology, primary research and analytic services to help our clients
access high-growth opportunities in our culturally-diverse business
environment.
How We Work
Geoscape offers self-service data-rich online systems and full-service
analytics and consulting services as well as primary research services to
help our clients achieve significant growth. Most of our clients subscribe
to our online platform and some also receive supplemental analytics,
consulting and customized solutions consisting of a blend of products
and services.
Geoscape considers our clients partners in a relationship where win-win
is the rule we play by. We strive for complete customer satisfaction and
we attempt to delight our clients with the service level they expect.
Henry Brulay | Vice President Marketing
hbrulay@geoscape.com
David Mesas | Director of Sales
dmesas@geoscape.com
Angel López | Director of Finance and HR
alopez@geoscape.com
Raul López | Vice President, Geoscape Research
rlopez@geoscape.com
María Padron | Marketing Coordinator
mpadron@geoscape.com
https://www.facebook.com/geoscapeinsights/
http://twitter.com/geoscape
http://www.linkedin.com/company/74996
84
member
COMPANY NAME
MISSION STATEMENT
GfK
To reliably inform targeted marketing and media through the highest
quality research and analysis, reflecting the full Hispanic population with
its 50+ million heterogeneous voices.
YEAR FOUNDED
1934
PRIMARY ADDRESS
200 Liberty Street, 4th Floor
New York, NY 10281
212 240-5300 Fax: 212 240-5300
Burbank, Gardena, Irvine, Los Angeles, Palo Alto, San
Francisco, Westport, Washington DC, Chicago, Needham,
Ann Arbor, Southfield, Minneapolis, East Hanover,
Princeton, New York, Cincinnati, Wayne and Bellevue
COMPANY WEB ADDRESS
http://www.gfk.com/en-us
us@gfk.com
GfK
Over 1,000 in North America
KEY PERSONNEL
Sarah Liddle | Vice President, NY Agency Sales
sarah.liddle@gfk.com
Michael Drankwalter | Exectutive Vice President,
Media Sales
michael.drankwalter@gfk.com
COMPANY DESCRIPTION
Our experts are dedicated to providing the right tools and approaches in
the area of U.S. Hispanic research. They deliver high-level insight to guide
your strategy and initiatives. Our online panel covers 93% of the US
Hispanic population, including those without internet access at the point
of recruitment. Our full service qualitative and quantitative capabilities
encompass custom media research and well-known syndicated products,
including GfK MRI's Survey of the American Consumer® and the leading
print advertising effectiveness measurement service, Starch en Español.
Completing our portfolio of solutions, we offer a suite of digital offerings to
gauge US Latinos in this area.
About GfK
GfK is the trusted source of relevant market and consumer information
that enables its clients to make smarter decisions. More than 13,000
market research experts combine their passion with GfK’s long-standing
data science experience. This allows GfK to deliver vital global insights
matched with local market intelligence from more than 100 countries. By
using innovative technologies and data sciences, GfK turns big data into
smart data, enabling its clients to improve their competitive edge and
enrich consumers’ experiences and choices.
Google+ link: https://plus.google.com/+GfkGlobal
YouTube link: http://www.youtube.com/GfKTube
http://www.facebook.com/gfk.market.research
http://twitter.com/GfK
http://www.linkedin.com/company/gfk
member
85
COMPANY NAME
MISSION STATEMENT
Nielsen
Whether you’re eyeing markets in the next town or across continents, we
understand the importance of knowing what consumers watch and buy.
That’s our passion and the very heart of our business.
YEAR FOUNDED
1923
PRIMARY ADDRESS
85 Broad Street
New York, NY 10004
Presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the
Netherlands.
COMPANY WEB ADDRESS
http://www.nielsen.com
We study consumers in more than 100 countries to give you the most
complete view of trends and habits worldwide. And we’re constantly
evolving, not only in terms of where we measure, or what we measure, but
also in how our insights can help you drive profitable growth.
Whether your business is a multinational enterprise or a single storefront,
we believe innovation is the key to success, in both what you create and
how you market your products and ideas. That’s why we continue to
develop better solutions to help you meet the needs of today’s consumers,
and find out where they’re headed next.
http://www.nielsen.com/content/corporate/us/en/
contact.html
N/A
COMPANY DESCRIPTION
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing and
consumer information, television and other media measurement, online
intelligence, mobile measurement, trade shows and related properties.
36,000+ worldwide
KEY PERSONNEL
Mónica Gil | Senior Vice President and General Manager
Multicultural Growth & Strategy
Stacie M. de Armas | VP, Strategic Initiatives & Consumer
Engagement
http://www.facebook.com/nielsencompany
http://www.twitter.com/nielsenwire
86
member
COMPANY NAME
MISSION STATEMENT
Simmons Research LLC
Simmons Research is a leading cross-channel consumer research
company for more than 60 years. Simmons Research measures consumer
preferences, attitudes and media behaviors by closely overlaying survey
and passively measured data using advanced measurement sciences.
Simmons empowers leading brands, agencies and media companies
engage effectively with their consumers using rich demographic,
psychographic, attitudinal, intent and behavioral data across devices.
YEAR FOUNDED
Simmons founded in 1952
Acquired by STG in 2015
PRIMARY ADDRESS
800 Fairway Drive, Suite 295
Deerfield Beach, FL 33441
New York
COMPANY WEB ADDRESS
http://www.simmonsresearch.com
marketing@simmonsresearch.com
Symphony Technology Group
110
KEY PERSONNEL
Pat Pellegrini | GM & Chief Research Officer
ppellegrini@simmonsresearch.com
Kalyan Lanka | Head of Product Innovation & Strategy
klanka@simmonsresearch.com
Gerry Dirskz | Head of Research Operations
gdirskz@simmonsresearch.com
member
At its core, Simmons Research is a Measurement Sciences company.
We believe that anything can be measured effectively with the right
measurement science. Measurement science is the juxtaposition of
measurement technology and measurement methodology. We apply
measurement science to help brands and content owners know their
consumers and gain a deep understanding of their consumer profiles.
At Simmons Research, we believe that great solutions and insights
start with the best measurement possible. We use a measurement
science approach – the intersection of measurement technology and
measurement methodology – and challenge the notion that we need to
create the data needed to answer today’s consumer marketing media
questions. Our experience and expertise defines when we need to collect
data using any number of collection methodologies and technologies,
from traditional surveys to passive detection. We also recognize that
numerous data sources exist, such as the enormous amount of online
revealed information about what people do, what they think, and what
they say, we know that they were often not intended for high quality
consumer and media measurement, so they definitely do not have all the
answers we seek, nor are they of sufficient quality. The better answer is
taking the best of both worlds.
87
COMPANY NAME
MISSION STATEMENT
ACA FILMS INC.
Globalization of marketing and advertising has become the nature of
our daily business. At ACA Films we are prepared to meet the challenges
of mass communications and alternative multimedia. We are proud to
have made positive contributions to worldwide advertising and we are
determined to continue producing award-winning spots.
YEAR FOUNDED
1992
PRIMARY ADDRESS
119 N. Larchmont Blvd, 2nd Floor
323 798-4099
MEXICO CITY
Torcuato Tasso 315 Colonia Polanco
Mexico City, CP 11570
+52 (55) 5531-2746
Miami, Mexico City
COMPANY WEB ADDRESS
http://www.acafilms.com
COMPANY DESCRIPTION
ACA FILMS, INC was originally founded in 1992, with a change of name
in 1996, by veteran producer Elda Bravo, with a roster of internationally
awarded Directors. In 1999, the company opened its full fledge affiliate
in Mexico, ACA Films Mexico S.A. de C.V, which started operations to
both attend the local market and as a service production support to
our existing US client roster. ACA FILMS also produces features films,
documentaries, music videos and content advertising.
info@acafilms.com
N/A
N/A
KEY PERSONNEL
Elda Bravo | President – Head of production
bravo@acafilms.com
Ricardo Cardenas | CD – Excecutive Producer – USA Hispanic
rcardenas@acafilms.com
Sandra Martin del Campo | Executive Producer – USA, Mexico
smartin@acafilms.com
Raul Perez | Executive Producer – USA
rperez@acafilms.com
Yukie Ramirez Bravo | Executive Producer – Mexico
yramirez@acafilms.com
Lala Guemes | Executive Producer – Mexico
lguemes@acafilms.com
Adela Rivas | Associate Producer – USA
arivas@acafilms.com
Allan Carrillo | Production Coordinator – Mexico
Rosa Chavez | Financial Officer – Mexico
Sandra Figueroa | Financial Officer - USA
Erika Grothe | Public Relations – Mexico, USA
http://www.facebook.com/ACAFILMS
Liz Borja | Social Media Manager- Mexico, USA
LA DIVISION@Kontakto | Sales Representation – USA
88
member
COMPANY NAME
MISSION STATEMENT
Batanga Media
To make the Internet more valuable and entertaining for Hispanic
communities around the world by providing them with content and
applications that are relevant to their culture, language and lifestyle.
YEAR FOUNDED
1999
PRIMARY ADDRESS
2121 Ponce de Leon Boulevard, Suite 800
Miami, FL 33134
305 476-2974 Fax: 305 476-8280
New York, Mexico City, Buenos Aires, Sao Paulo
COMPANY WEB ADDRESS
http://www.batangamedia.com
info@batanga.com
Privately Owned
180
KEY PERSONNEL
Rafael Urbina | Chief Executive Officer
rafael@batanga.com
Manny Borges | Chief Financial Officer
manny@batanga.com
COMPANY DESCRIPTION
Batanga Media is the largest independent digital media and content
company for the U.S. Hispanic market, Latin America, and Brazil. The
company’s digital properties include Batanga.com, the Batanga Radio
mobile app, iMujer.com and BolsadeMulher.com. Batanga Media delivers
display, video and mobile solutions across its digital properties and
an extensive network of premium partners totaling more than 140M
users each month. Reaching the largest digital audience of Hispanics,
it entertains, informs and connects users, while offering marketers the
most sophisticated digital platforms that target and engage audiences,
delivering quantifiable results. Founded in 1999, Batanga Media is
headquartered in Miami, Florida with operations in Argentina, Brazil, and
Mexico.
Carlos Luchsinger | Chief Operations Officer
carlos@batanga.com
Natalia Borges | VP of Marketing
natalia@batanga.com
Rafael García | VP of Content Development
rgarcia@batanga.com
Barbara J. Mitchel (BJ) | VP of National U.S. Sales
bj@batanga.com
https://twitter.com/BatangaMedia
member
89
COMPANY NAME
MISSION STATEMENT
CNN en Español
CNNE is the global news voice for, and of, Spanish speakers, connecting
viewers across the Americas with the world around them, providing
relevant, timely, engaging news, views and news-you-can-use every single
day. YEAR FOUNDED
1997
PRIMARY ADDRESS
601 Brickell Key Dr., Suite 403
Miami, FL 33131
305 400-6827
Atlanta
COMPANY WEB ADDRESS
http://cnnespanol.cnn.com/
http://cnnespanol.cnn.com/anunciese/
Time Warner Inc.
25
KEY PERSONNEL
Izzy Gonzalez | Director, Integrated Sales
Juan Muñoz | Director of Social Media
COMPANY DESCRIPTION
CNNespanol.com covers the most relevant News from around the world,
including Breaking News, Entertainment, Business, Sports, Health,
Technology, Finance and much more ,
• Facebook: CNN en Espanol in Facebook is the largest news page in
Spanish general news now with more than 8.3 million likes and top 9
among general news pages in any language.
• Twitter: @CNNEE is world’s largest Twitter general news account in
Spanish with + 12.1 million followers, top 7 in news in the world and top
117 in the world.
• @CNNEE surpassed the 1 million mark of followers on Instagram and
is world's number 2 TV network in Spanish (top 1 among general news
networks)
• +CNNEE is the largest general news page in Spanish in Google Plus, and
top 10 in any language with more than 2,5 million followers.
http://www.twitter.com/CNNEE
90
member
COMPANY NAME
COMPANY DESCRIPTION
Google
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top
web property in all major global markets. Google's targeted advertising
program provides businesses of all sizes with measurable results, while
enhancing the overall web experience for users. Google is headquartered
in Silicon Valley with offices throughout the Americas, Europe, and Asia.
YEAR FOUNDED
1998
PRIMARY ADDRESS
1600 Amphitheatre Parkway
Mountain View, CA 94043
305 728-7000 Fax: 305 728-7001
Coral Gables
COMPANY WEB ADDRESS
http://www.google.com
https://services.google.com/fb/forms/ensales/
N/A
55,000+
KEY PERSONNEL
Paulita David | Head of U.S. Multicultural
paulita@google.com
member
91
COMPANY NAME
MISSION STATEMENT
Hispanic On Demand
Hispanic On Demand: The U.S. Hispanic Digital Marketplace.
YEAR FOUNDED
2013
PRIMARY ADDRESS
1414 NW 107th Ave., Suite 410
Miami, FL 33172
N/A
COMPANY WEB ADDRESS
http://www.hispanicondemand.com
advertise@hispanicondemand.com
Hispanic On Demand, Inc.
N/A
KEY PERSONNEL
Rafael Monteiro | CEO
RMonteiro@hispanicondemand.com
Joaquin Barquero | CFO
Ana Liz Ramos | Director of Operations
http://www.facebook.com/HispanicOnDemand
http://www.twitter.com/HispOnDemand
92
member
COMPANY NAME
MEDULA (MEDios Unidos de LAtinoamerica)
YEAR FOUNDED
MISSION STATEMENT
Connect Hispanic Audience with Advertisers based on a Premium
Publisher environment.
2012
PRIMARY ADDRESS
6505 Blue Lagoon Drive
Miami, FL 33126
786 431-0370
COMPANY DESCRIPTION
MEDULA is a media company 100% owned and operated by the largest
editorial houses in Latin America, offering a multi-platform service that
delivers specific results according different client needs.
COMPANY WEB ADDRESS
It has also became a top rep company for Premium Worldwide Publishers
that need to expand their business either in Latam or US region such as
Microsoft Advertising for the Central America and Venezuelan markets.
México, Argentina, Chile, Colombia, Central America,
Venezuela
http://www.medula.net
sales@medula.net
N/A
50
KEY PERSONNEL
Javier Chanfreau | Chief Executive Officer
Ruy Ivaldi | Chief Financial Officer
Roberto Acosta | Chief Operating Officer
https://www.facebook.com/medulamedia
http://www.twitter.com/medula
member
93
COMPANY NAME
MISSION STATEMENT
Next Step Advertising INC
Provide effective online customer solutions according to their target,
providing a quality service.
YEAR FOUNDED
2012
PRIMARY ADDRESS
1444 Biscayne Blvd., Suite 208, office 7, 8 & 9
Miami, FL 33132
N/A
COMPANY WEB ADDRESS
http://www.unidadeditorial.com
COMPANY DESCRIPTION
Next Step Advertising is responsible for the marketing of Premium media in
the US Hispanic market and Latin America. We are connecting carefully the
best brands with publishers that provide news firsthand majoring in sports
audience and information of global interest that lead to success-oriented
brands during publishing for reaching your goals.
N/A
Jaime De Toro
5
KEY PERSONNEL
Gustavo Landivar | Sales VP
glandivar@nstepa.com
Diana Correa | Publisher Relationship
& Finance Manager
dcorrea@nstepa.com
94
member
COMPANY NAME
MISSION STATEMENT
Pulpo Media
Pulpo is an Hispanic digital media, data and consumer insights
organization committed to both reaching and touching the online or (i)
Hispanic market across acculturation levels and digital platforms.
YEAR FOUNDED
2008
PRIMARY ADDRESS
5700 Wilshire Blvd., Suite 250
Los Angeles, New York, Chicago, Miami, Atlanta,
Mexico City, Buenos Aires, Spain
COMPANY WEB ADDRESS
http://www.pulpomedia.com
info@pulpomedia.com
A business unit of Entravision Communications
Corporation, publicly-owned (NYSE-EVC)
COMPANY DESCRIPTION
Pulpo is the premier source of Hispanic inventory across all acculturation
levels throughout the digital landscape, ranked #1 by comScore in
both Hispanic Reach and Bicultural Audience Network categories.
Pulpo harnesses the power of Big Data, enabling brands to hyper-target
consumers, one-on-one and at scale, across web, mobile, video, social, and
audio streaming channels.
Employing both online and offline data modeling, Pulpo’s Luminar™
platform allows advertisers to deliver more precise and relevant
advertising, maximizing their return on investment. Pulpo is an Entravision
Communications Corporation (NYSE: EVC) company.
.
100+
KEY PERSONNEL
Franklin Rios | EVP, Digital
frios@entravision.com
Hernan Haro | Chief Operating Officer
hernan@pulpomedia.com
Mercedes Gomez | EVP Ad Operations
mercedes@pulpomedia.com
Jay Janota | EVP Sales Development
jay.janota@pulpomedia.com
Oscar Padilla | SVP Marketing & Insights
oscar.padilla@pulpomedia.com
member
95
COMPANY NAME
MISSION STATEMENT
Terra Networks Operations, Inc.
“Terra. Your World, Simplified.”
YEAR FOUNDED
1999
PRIMARY ADDRESS
396 Alhambra Circle, Suite 700
Coral Gables, FL 33134
786 552-1368 Fax: 786 552-1441
N/A
COMPANY WEB ADDRESS
http://www.terra.com
sales@us.corp.terra.com
Terra / Telefonica
N/A
KEY PERSONNEL
Transform information, service and entertainment into inspiration and
greater opportunities for people.
Visit Terra at www.Terra.com and view our concerts and music streams on
"Terra Live Music".
COMPANY DESCRIPTION
Created in 1999, Terra is the leading digital content producer in Spanish
and Portuguese speaking countries, reaching a monthly audience of over
100 million people.
Terra reaches users through editorial content and is a pioneer in sports
and entertainment live transmissions – from live concerts performed by
artists like Paul McCartney, U2, Alejandro Sanz, Juanes and Kings of Leon,
to all European League and championship matches as well as the Olympic
Games. Terra's content is offered in English, Spanish and/or Portuguese in
19 countries across the United States, Latin America and Europe, through
multiple screens – computers, tablets and smartphones. Led by the Global
CEO, Javier Castro, Terra’s headquarters are in São Paulo, Brazil, and the
company has offices in Argentina, Chile, Colombia, Mexico, Peru, Spain and
the United States.
Gerardo Adame / General Manager for Terra
in Hispanic countries
Gerardo.adame@corp.terra.com.mx
Alex Lama | Senior Sales Account Manager
alex.lama@corp.terra.com
Carolina Saavedra | Sales Account Manager
Carolina.Saavedra@corp.terra.com
Luciano Islas | Programmatic Sales
Luciano.islas@us.corp.terra.com
Jose Albuquerque | Programmatic Sales
Jose.albuquerque@us.corp.terra.com
Junia Parodi | Creative and Media Services Director
Junia.Parodi@corp.terra.com
Javier Castro | Global CEO
http://www.facebook.com/en.terra
http://www.facebook.com/terrausa
http://www.facebook.com/terramusicaus
https://twitter.com/terracom
http://twitter.com/terrausa
96
member
COMPANY NAME
MISSION STATEMENT
Entravision
Entravision provides advertisers with the most effective multichannel
media solutions, marketing tools and consumer insights to reach and
engage the Latino market across the U.S.
YEAR FOUNDED
1996
PRIMARY ADDRESS
2425 Olympic Blvd., Suite 6000W
310 447-3870 Fax: 310 447-3899
New York, Los Angeles, Chicago, Dallas, Miami, McAllen,
EL Paso, San Diego, Washington D.C., Orlando, Tampa,
Denver, Las Vegas, Phoenix
COMPANY WEB ADDRESS
http://www.entravision.com
Publicly Owned (NYSE-EVC)
Over 1,000
KEY PERSONNEL
Walter F. Ulloa | Chairman/CEO
Jeffery A. Liberman | Chief Operating Officer
Mario M. Carrera | Chief Revenue Officer
Christopher T. Young | EVP/Treasurer & CFO
Esteban Lopez Blanco | Chief Strategy Officer
María López-Knowles | Chief Marketing Officer
COMPANY DESCRIPTION
Entravision Communications Corporation is a multichannel media company
with integrated solutions and services, comprised of television, radio,
digital media, events, and data analytics.
Entravision reaches 105 markets that aggregate 94% of all U.S. Latinos
through our owned and partner broadcast assets, and targets online
Hispanics across acculturation levels, through its #1 comScore ranked
digital ad network, Pulpo. Entravision was established in 1996 with
corporate headquarters in Santa Monica, CA.
Eddie Meléndez | EVP Integrated Marketing Solutions,
Western Region
emelendez@entravision.com
Christopher Moncayo | EVP Integrated Marketing
Solutions, Texas Region
cmoncayo@entravision.com
Jeffery Apodaca | EVP Integrated Marketing Solutions,
Mountain Region
japodaca@entravision.com
Lilly M. Gonzalez | EVP Integrated Marketing Solutions,
Eastern Region
lgonzalez@entravision.com
Jose Villafañe | President, National Sales,
Entravision Solutions
jvillafane@entravision.com
James Lyke | EVP Network Audio
jlyke@entravision.com
Geraldo Alcalá | VP International Sales
galcala@entravision.com
Franklin Rios | EVP Digital
frios@entravision.com
member
97
COMPANY NAME
MISSION STATEMENT
Azteca America
Azteca America engages Spanish-language viewers by creating unique,
passionate and enlightening content that is relevant to the daily lives of
our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B.
de C.V., one of the two largest producers of Spanish language content in
the world, Azteca America complements its Mexican programs with an
innovative lineup of shows from third-party producers and distributors
to ensure the finest programming for its audience. The company provides
tailored, multi-platform advertising solutions for clients seeking to reach
the most dynamic consumer group in the country.
YEAR FOUNDED
2001
PRIMARY ADDRESS
1139 Grand Central Avenue
Glendale, CA 91201
1430 Broadway, 10th Floor
New York, NY 10018
1221 Brickell Avenue, Suite 2520
Miami, FL 33131
1701 N. Market Street, 5th Floor
Dallas, TX 75202
7322 Southwest Freeway, Suite 1500
Houston, TX 77074
COMPANY WEB ADDRESS
http://us.azteca.com
Wholly owned by Mexican broadcaster
TV Azteca, S.A.B. de C.V
COMPANY DESCRIPTION
Azteca America is a Spanish-language broadcast network providing
original content to the Hispanic audience in most of the United States. Our
programming strengths include live broadcasts of Mexico's premier soccer
league, Liga MX, as well as top entertainment, talk shows, reality programs,
network and local news, and drama series.
Azteca America broadcasts in the main Hispanic markets nationwide,
in addition to carriage on cable, satellite and mobile platforms through
affiliation and services agreements with U.S. partners. The Network directly
operates 27 stations located throughout the major Hispanic cities (Los
Angeles, New York, Miami, Chicago, Houston, Dallas and San Francisco) and
has strong presence where most of the U.S. Mexican community lives.
200+
KEY PERSONNEL
Manuel Abud | President and CEO
Martin Breidsprecher | Chief Operations Officer
Craig Geller | Executive Vice President Network Sales
&Digital
Enrique Pérez | Executive Vice President Station Group
Margarita Black | Vice President Programming
Widad Leal | Vice President Marketing
http://www.facebook.com/AztecaUS
http://www.twitter.com/AztecaUS
98
member
member
99
COMPANY NAME
COMPANY DESCRIPTION
FOX Deportes
FOX Deportes is the leader in Spanish-language sports media, reaching
more than 20 million cable and satellite households, of which over 6.5
million are U.S. Hispanic. FOX Deportes is synonymous with top-tier
sports programming, offering the most diverse sports portfolio than any
other network to the U.S. Latino community.
YEAR FOUNDED
1996
PRIMARY ADDRESS
1440 South Sepulveda Boulevard
310 444-8802 Fax: 310 444-8445
New York
COMPANY WEB ADDRESS
http://www.foxdeportes.com
foxdeportes@fox.com
21st Century Fox
N/A
KEY PERSONNEL
The brand’s sports rights offer extensive coverage of UEFA Champions
League, Copa Bridgestone Libertadores, Copa Total Sudamericana, FA Cup,
Major League Soccer, Bundesliga, UEFA Euro 2016 Qualifiers; coverage
of the Major League Baseball regular season, All-Star Game, League
Championship Series and World Series; NFL Football, NFC Divisional and
Conference Championship games; NCAA College Football and Basketball;
Golden Boy Boxing, UFC®, NASCAR® and U.S. Open Golf.
Additionally, Central FOX has become the most dynamic, innovative and
trustworthy source for Spanish sports news with four daily editions. La
Última Palabra features the most renowned analysts to lead the way in
roundtable soccer talk. Together they boast more than 1,500 hours of live
and exclusive programming.
A robust digital experience brimming with engaging editorial, live scoring,
exclusive video highlights, and a 9+ million Social Media fan base, makes
FOX Deportes the first name in the U.S. Hispanic sports space.
Carlos Sánchez | EVP, General Manager
Carlos.Sanchez3@fox.com
Tom Maney | EVP, Advertising Sales
Tom.Maney@foxsportsnet.com
Nelson Vignolles | VP, Production
Nelson.Vignolles@fox.com
Matthew Grim | Director, Distribution and Affiliate
Marketing
Matt.Grim@fox.com
Eddie Espinal |Sales Manager
Eddie.Espinal@fox.com
http://www.facebook.com/foxdeportes
http://www.twitter.com/FoxDeportes
100
member
member
101
COMPANY NAME
MISSION STATEMENT
ESPN Deportes
To Serve Sports Fans. Anytime. Anywhere.
YEAR FOUNDED
ESPN Deportes 2004
(ESPN Inc. 1979)
PRIMARY ADDRESS
147 Columbus Avenue
New York, NY 10023
Bristol, Los Angeles, Mexico City and Miami
COMPANY WEB ADDRESS
http://www.espndeportes.com
http://www.espndeportessales.com
John.Fitzgerald@espn.com
OWNERSHIP/ COMPANY AFFILIATIONS:
ESPN Inc. is 80 percent owned by ABC, Inc., an indirect
subsidiary of The Walt Disney Company. The Hearst
Corporation holds a 20 percent interest in ESPN.
TOTAL NUMBER OF EMPLOYEES:
COMPANY DESCRIPTION
ESPN DEPORTES is ESPN’s multimedia, Spanish-language sports brand
dedicated to providing the widest variety of sports to the U.S. Hispanic
fan via television, radio, online, print, and wireless. Sports media assets
include ESPN Deportes which offers unparalleled Spanish-language sports
programming, featuring more than 2,500 hours of live and/or original hours
of sports programming and more than 500 events presented annually.
The network is also available on computers, smartphones, tablets, gaming
consoles and connected devices via WatchESPN; ESPN Deportes Radio,
the only around-the-clock national Spanish-language sports radio network
in the U.S.; ESPNDeportes.com, the #1 Spanish-language sports website
among Spanish-preferred fans in the U.S.; ESPN Deportes+, ESPN’s Spanishlanguage broadband network available via ESPNdeportes.com and ESPN3;
ESPN Deportes La Revista, the leading sports Spanish-language magazine
in the U.S.; and ESPN Deportes Mobile, the brand’s emerging business
which offers Spanish-language sports content to fans via wireless devices.
N/A
KEY PERSONNEL
John Fitzgerald | VP of Multicultural Sales
Freddy Rolon | VP of Programming and Business
Initiatives
Michelle Bella | VP of Sales and Consumer Marketing
http://www.facebook.com/ESPNDeportes
http://www.twitter.com/ESPNDeportes
102
member
COMPANY NAME
MISSION STATEMENT
Hemisphere Media Group, Inc.
Hemisphere Media Group, Inc. aims to serve the increasingly diverse
U.S. Hispanic population with compelling content not available through
traditional broadcast networks.
YEAR FOUNDED
2013
PRIMARY ADDRESS
2000 Ponce de Leon Blvd, Suite 500
N/A
COMPANY WEB ADDRESS
http://www.hemispheretv.com
ir@hemispheretv.com
N/A
Cinelatino, WAPA, WAPA America, Pasiones,
Centroamérica TV, Televisión Dominicana
300
KEY PERSONNEL
Alan J. Sokol | President & CEO
Craig D. Fischer | CFO
Joe Ramos | President of WAPA-TV, a division of
Televicentro of Puerto Rico, LLC
Alex J. Tolston | General Counsel and Corporate
Secretary
Francisco Gimenez | General Manager, Cable Networks
Lucia Ballas-Traynor | EVP, Client Partnerships
Vicky Bathija | Executive Vice President, Corporate
Development & Investor Relations
Doug Darfield | Managing Director, Programming and
Research
Marina Dimitrius | Director of Cable Programming
Emily Love | Managing Director, Distribution
Katie Melenbrink | Director, Marketing and Public
Relations
Belissa Savery | Director, Client Partnerships
Carolina Bilbao | Executive Creative Director Head of
Research Operations
COMPANY DESCRIPTION
Hemisphere Media Group (NASDAQ:HMTV) is the only publicly-traded
pure-play U.S. media company targeting the high growth Spanish-language
television and cable networks business in the U.S. and Latin America.
Headquartered in Miami, Florida, Hemisphere owns and operates five
leading U.S. Hispanic cable networks, two Latin American cable networks,
and the leading broadcast television network in Puerto Rico. Hemisphere's
networks consist of:
• Cinelatino, the leading Spanish-language movie channel with over 15
million subscribers across the U.S., Latin America and Canada, including
4.4 million subscribers in the U.S. and 11.5 million subscribers in Latin
America, featuring the largest selection of contemporary Spanish-language
blockbusters and critically-acclaimed titles from Mexico, Latin America,
Spain and the Caribbean;
• WAPA, Puerto Rico's highest-rated broadcast television network
that produces more than 70 hours per week of top-rated news and
entertainment programming;
• WAPA America, the leading cable network targeting Puerto Ricans and
other Caribbean Hispanics living in the U.S., featuring the highly-rated
news and entertainment programming produced by WAPA, with a U.S.
distribution of 5.2 million subscribers;
• Pasiones, dedicated to showcasing the most popular telenovelas and
drama series, with 4.4 million subscribers in the U.S. and 9.7 million
subscribers in Latin America
• Centroamerica TV, the leading network targeting Central Americans
living in the U.S., featuring the most popular news, entertainment and
soccer programming from Central America, distributed to 4.0 million U.S.
subscribers;
• Television Dominicana, the leading network targeting Dominicans
living in the U.S., featuring the most popular news, entertainment and
baseball programming from the Dominican Republic, with 3.0 million U.S.
subscribers.
http://www.facebook.com/cinelatinousa
https://www.facebook.com/wapatv
http://www.facebook.com/TVPasiones
http://www.facebook.com/canalcentroamericatv
http://www.facebook.com/tvdominicanaoficial
http://www.twitter.com/CinelatinoUSA
http://www.twitter.com/TV_Dominicana
member
103
COMPANY NAME
MISSION STATEMENT
Nat Geo Mundo
Nat Geo Mundo seeks to inspire U.S. Latinos in their pursuit of prosperity
by expanding their horizons about the world around them.
YEAR FOUNDED
2011
PRIMARY ADDRESS
1145 17th St., NW
Washington, DC 20036
2121 Ponce de Leon Boulevard, Suite 1020
COMPANY WEB ADDRESS
COMPANY DESCRIPTION
Nat Geo Mundo is a contemporary extension of the National Geographic
Society, an organization that has motivated people to become aware of
the planet since 1888.
http://www.natgeomundo.com
info@natgeomundo.com
Nat Geo Mundo is a joint project of Fox Networks Group
and National Geographic
Launched in 2011, Nat Geo Mundo is a non-fiction entertainment
Spanish-language cable network featuring high quality current affairs,
nature, science, culture and history programming.
Our family oriented lineup includes popular shows like Cesar 911
featuring César Millan, and Brain Games with host Jason Silva.
N/A
KEY PERSONNEL
Brad Dancer | EVP Programming, Planning
& Research National Geographic Channels
BDancer@natgeotv.com
Randy Rylander | VP Programming,
National Geographic Channels
RRylander@natgeotv.com
Veronica Montali | Director Programming &
Development
Veronica.montali@fox.com
Chris Albert | SVP Communications,
CAlbert@natgeotv.com
Liz Dolan | EVP Marketing,
Liz.dolan@fox.com
Natalia Akel | VP Marketing
Natalia.Akel@fox.com
Rafael Salinas | Executive Brand
Director National Geographic Channels
Rafael.Salinas@fox.com
104
http://www.facebook.com/natgeomundo
member
COMPANY NAME
COMPANY DESCRIPTION
Telemundo
TELEMUNDO, a property of NBCUniversal Telemundo Enterprises, is
a world-class media company, leading the industry in the production
and distribution of high-quality Spanish-language content across its
multiplatform portfolio to U.S. Hispanics and audiences around the world.
The network features original scripted dramas from Telemundo Studios –
the #1 producer of Spanish-language primetime content – as well as nonscripted productions, theatrical motion pictures, specials, news and firstclass sports events, reaching 94% of U.S. Hispanic viewers in 210 markets
through its 17 owned stations and 52 broadcast and MVPD affiliates.
YEAR FOUNDED
1987
PRIMARY ADDRESS
2290 West 8th Avenue
Hialeah, FL 33010
305 884-8200
National Advertising Sales:
30 Rockefeller Plaza, 1221 Campus #30A39
New York, NY 10112
Chicago, Dallas, Irvine, Los Angeles, Miami, New York,
Universal City
COMPANY WEB ADDRESS
http://www.telemundo.com
N/A
KEY PERSONNEL
SENIOR MANAGEMENT
Luis Silberwasser | President, Telemundo Networks
luis.silberwasser@nbcuni.com
Manuel Martínez | President, Telemundo Stations
Manuel.Martinez@nbcuni.com
Peter E. Blacker | EVP, Digital Media & Emerging
Business Peter.Blacker@nbcuni.com
Mike Rosen | EVP, Advertising Sales News and Hispanic
Groups, NBCUniversal
Mike.Rosen@nbcuni.com
Jesus Torres Viera | EVP, Programming & Content
Jesus.TorresViera@nbcuni.com
Luis Carlos Vélez | EVP, Network News
Luis.Velez@nbcuni.com
Ann Gaulke | SVP, Affiliate Relations
Ann.Gaulke@nbcuni.com
Christine Maggiore-Escribano | SVP, Client Solutions
Christine.Escribano@nbcuni.com
http://www.facebook.com/Telemundo
Alfredo Richard | SVP, Corporate Communications
Alfredo.Richard@nbcuni.com
http://www.twitter.com/TLMDPR
Mario Ruiz | SVP, Talent Development & Strategy
MarioRuiz@nbcuni.com
Enrique Caballero | SVP, Human Resources
Eduardo.Caballero@nbcuni.com
member
105
COMPANY NAME
NBC UNIVERSO
YEAR FOUNDED
2001
PRIMARY ADDRESS
700 S Royal Poinciana Blvd., Suite 1000
Miami Springs, FL 33166
N/A
COMPANY WEB ADDRESS
COMPANY DESCRIPTION
NBC UNIVERSO is a modern entertainment and sports cable channel for
Latinos, bringing the world’s top sports franchises and edgy, emotional
programming to more than 40 million households in the U.S. As one of
the most widely available modern cable channels for U.S. Latinos, NBC
UNIVERSO delivers a thrilling mix of exclusive sports action – including
FIFA World Cup™, NASCAR Mexico Series, NFL, Premier League and The
2016 Rio Olympics – along with signature series, blockbuster movies,
music, must-see live events and strategic acquisitions, on TV, online
and mobile devices. NBC UNIVERSO is part of NBCUniversal Telemundo
Enterprises, a division of NBCUniversal (www.nbcuniversal.com), one of the
world's leading media and entertainment companies. NBCUniversal is a
subsidiary of Comcast Corporation (www.comcastcorporation.com).
http://www.nbcuniverso.com
N/A
NBC UNIVERSO is part of NBCUniversal Telemundo
Enterprises, a division of NBCUniversal
N/A
KEY PERSONNEL
Luis Silberwasser | President, Telemundo Networks
Alfredo Richard | SVP, Corporate Communications
Bilai Joa Silar | SVP, Programming and Production
Lleni Sandoval | VP, Human Resources
http://www.facebook.com/NBCUNIVERSO
http://www.twitter.com/NBCUNIVERSO
106
member
member
107
COMPANY NAME
MISSION STATEMENT
Univision Communications Inc.
The Hispanic Heartbeat of America, 100% focused on informing,
entertaining, empowering and advocating on behalf of Hispanic America.
YEAR FOUNDED
1961
PRIMARY ADDRESS
605 Third Avenue
New York, NY 10158
212 455-5200 Fax: 212 499-0830
Sales & Marketing Address:
605 Third Avenue
New York, NY 10158
212 455-5200 Fax: 212 499-0830
Univision Communications has television network
operations in Miami and television and radio stations and
sales offices in major cities throughout the United States.
COMPANY WEB ADDRESS
http://www.univision.net
generalsales@univision.net
KEY PERSONNEL
Randy Falco | President & CEO
rfalco@univision.net
Roberto Llamas | EVP, Human Resources & Community
Empowerment
bllamas@univision.net
Tonia O’Connor | Chief Commercial Officer & President
of Content Distribution
toconnor@univision.net
Monica Talan | Executive Vice President, Corporate
Communications and Public Relations
mtalan@univision.net
Keith Turner | President, Advertising Sales and Marketing
kturner@univision.net
Isaac Lee | President of Univision News
ilee@univision.net
Kevin Conroy | CSO & CDO and President, Enterprise
Development
kconroy@univision.net
COMPANY DESCRIPTION
Univision Communications Inc. (UCI) is the leading media company
serving Hispanic America. The Company, a leading content creator in
the U.S., includes Univision Network, one of the top five networks in the
U.S. regardless of language and the most-watched Spanish-language
broadcast television network in the country available in approximately
93% of U.S. Hispanic television households; UniMás, a leading Spanishlanguage broadcast television network available in approximately 87% of
U.S. Hispanic television households; Univision Cable Networks, including
Galavisión, the most-watched U.S. Spanish-language cable network,
as well as UDN (Univision Deportes Network), the most-watched U.S.
Spanish-language sports network, Univision tlnovelas, a 24-hour cable
network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language
cable network dedicated to international news, and an additional suite of
cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and
Telehit; Univision Television Group, which owns 59 television stations in
major U.S. Hispanic markets and Puerto Rico; digital properties consisting
of online and mobile websites and apps, including Univision.com, the
most visited Spanish-language website among U.S. Hispanics, UVideos, a
bilingual digital video network and Uforia, a music application featuring
multimedia music content; and Univision Radio, the leading Spanishlanguage radio group in the U.S. which owns and operates 67 radio stations
including stations in 16 of the top 25 U.S.
Hispanic markets and Puerto Rico. UCI’s assets also include a minority
stake in El Rey Network, a 24-hour English-language general entertainment
cable network and a joint venture with Disney/ABC Television Network
for Fusion, a 24-hour English-language news and lifestyle TV and digital
network. Headquartered in New York City, UCI has television network
operations in Miami and television and radio stations and sales offices in
major cities throughout the United States. For more information, please
visit Univision.net.
Kevin Cuddihy | President of Univision Local Media
kcuddihy@univision.net
Juan Carlos Rodriguez | President of Univision Deportes
jcrodriguez@univision.net
Jessica Rodriguez | EVP, Chief Marketing Officer
jesrodriguez@univision.net
Andrew Hobson | Senior Executive VP, CFO
ahobson@univision.net
http://twitter.com/hispanic411
Jonathan Schwartz | General Counsel & Executive VP,
Government Relations
jschwartz@univision.net
108
member
COMPANY NAME
MISSION STATEMENT
People en Español
People en Español is the most trusted voice in Hispanic culture - a
window into the lives, hearts and style of celebrities and people that
matter to today’s Hispanic woman. With intimate stories and an open
dialogue with our audience, we understand, unite and celebrate the
fastest growing market in the U.S.
YEAR FOUNDED
1996
PRIMARY ADDRESS
225 Liberty St, 9th Floor
New York, NY 10281
212 522-9844
Chicago, Detroit, Los Angeles, Miami
COMPANY WEB ADDRESS
http://www.peopleenespanol.com
Time Inc.
N/A
KEY PERSONNEL
Monique Manso | Publisher
monique_manso@timeinc.com
Iliana Carlo | Associate Publisher, Marketing
iliana_carlo@peoplemag.com
Sylvia Banderas Coffinet | National Ad Director
sylvia_banderas@peoplemag.com
COMPANY DESCRIPTION
People en Español is part of Time Inc., one of the world's leading media
companies reaching more than 130 million consumers each month across
multiple platforms.
Its influential brands include People, Sports Illustrated, InStyle, Time, Real
Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Food &
Wine and Fortune, as well as more than 50 diverse titles at Time Inc. UK,
such as Decanter and Horse & Hound.
Time Inc. is home to celebrated events and franchises including the
Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s
Sportsman of the Year, the Food & Wine Classic in Aspen, and the Essence
Festival. As of September 30, 2014, Time Inc. operated approximately 40
websites that collectively have over 100 million average monthly unique
visitors around the world.
The company also operates integrated publishing businesses that
provide content marketing, targeted advertising programs, branded book
publishing and marketing and support services.
Ben Alexander | National Directory Digital Sales
ben.alexander@peoplemag.com
Luis Solis| Integrated Sales Director
luis_alberto_solis@timeinc.com
Karla Goran | Executive Beauty Director
Karla.goran@peoplemag.com
Carmen López | Western Advertising Director
carmen_lopez@peoplemag.com
Mary Anderson | Midwest Advertising Director
mary_anderson@timeinc.com
Cristina Kruger | Group Advertising Director
cristina.kruger@timeinc.com
http://www.facebook.com/peopleenespanol
http://www.twitter.com/peopleenespanol
member
109
COMPANY NAME
MISSION STATEMENT
Entravision Solutions
Entravision Solutions is a national sales and marketing organization
specializing in Spanish language radio integrated platforms and solutions.
We deliver big ideas that drive ROI successes across 105+ markets (across
Entravision and affiliate partner stations). Our mission is to serve, educate
and find creative solutions for our media partners.
YEAR FOUNDED
2001
PRIMARY ADDRESS
323 900-6100 Fax: 323 900-6109
New York, Miami, Dallas, Chicago
COMPANY WEB ADDRESS
http://www.entravision.com
Entravision, publicly-owned (NYSE-EVC)
A business unit of Entravision Communications
Corporation
COMPANY DESCRIPTION
Entravision Solutions specializes in the national representation of Spanishlanguage media with an emphasis on radio, online and mobile platforms.
EVC Solutions 360 platform creates comprehensive marketing programs via
national spot, unwired and wired networks (through nationally syndicated
programming), event marketing, and digital assets. EVC Solutions reaches
approximately 94% of all U.S. Latinos and is a business unit of Entravision
Communications Corporation.
KEY PERSONNEL
José Villafane | President, National Sales
James Lyke | EVP Network Audio New York
jlyke@entravision.com
Mary Lou Compton | VP Network Audio/MidWest
Region
mcompton@entravision.com
Monica Messina | VP New York
mmessina@entravision.com
Don Parsons | VP Miami
dparsons@entravision.com
Ray Leon | VP Dallas
rleon@entravision.com
Claudia Macias| SVP LA
csantana@entravision.com
Karina Cerda | VP Marketing & Sales
kcerda@entravision.com
Blanca Navas | Director of Affiliate Relations
bnavas@entravision.com
110
member
member
111

marketers - Captura Group

Transcription

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