Pureflow Water Solutions

Pureflow
Water Solutions
2009
‘Clean & Safe Water’ for All
Who Are We?
1. Water International (K) Ltd. is a water solutions company. Our parent company.
2. Pureflow is a Water International (K) Ltd. brand handling water treatment.
3. Pureflow Manages Three (3) Brands
• TrojanUV (Ultra Violet Light Water Disinfection Systems) – 35+ years (World Leader in Municipal UV)
• H2O International (Water Filtration & Pre-UV Systems) – 40+ years (Over 42 Countries)
• Eureka Forbes International (Reverse Osmosis Systems) – 25+ Years (20 Million End Users)
Trojan Technologies, Canada
H2O International, USA
Eureka Forbes, Singapore
4. We have two retail outlets (Village Market & Nakumatt Mega, Nairobi)
5. We diagnose water challenges, design solutions, install & provide technical support
Our Core Business
• Water Quality Improvement
• Water Analysis
• Water Quality Diagnosis
• Water Treatment Solution Design
• Water Treatment Equipment Sales & Installation
Water Quality Analysis & Diagnosis
Poor Quality Water
Water Quality Diagnosis
(Chemical & Biological Water Tests)
Water Treatment Solution Design & Installation
Filtration
Purification
Disinfection
(Remove Physical Contaminants) (Neutralize Chemical Pollutants) (Destroy Microbial Pathogens)
Good Quality Water
Small Business
Development in E. Africa
“Opportunities Along The Water Value Chain”
The Bottom of The Pyramid Concept
THE BOTTOM OF THE PYRAMID (BOP)
The distribution of wealth and the capacity to generate incomes in the world can be captured in
the form of an economic pyramid. At the top of the pyramid are the wealthy, with numerous
opportunities for generating high levels of income. More than 4 billion people live at the BOP on
less than $2 per day.
The strength of these innovative approaches, as you will come to
appreciate, is that they tend to create opportunities for the poor by
offering them choices and encouraging self-esteem. - C.K. Prahalad.
Drive down the pyramid
don’t start
here
“Reaching
The Underserved”
• Build on success of tried and proven models and technology
• Establish sustainable entities at the top of the pyramid
• Develop experience and competence to contextualize
• Gather progressive VOC through ACTION RESEARCH
• Move from the known to the unknown, down the pyramid
The base of
The pyramid as
a Sustainable
New Market
3 Perspectives on the B.O.P.
As sector development pioneers, everything starts with
whether we clear the hurdle…and keep running to the goal!
Get down to
business and
present the
solutions we have
today.
• half the water quality problems are due to poor
distribution systems
• half are due to non-existent distribution systems
• the consumer accepts responsibility for water quality
much earlier than our current markets
Driving Innovations
“how to avoid water-bugging”
Where we have a
beginning
presence in
middle income
areas
The poor as
an
intractable
problem
with apologies to Prahalad
4%
9%
Where we do most of our
business today and majority
of our knowledge transfer
22%
65%
where majority live
states of emergency
Where we will move
with sustainable
models to provide
clean & safe water
The poor as
an
active
market
The problems we
address will appear
elsewhere! Innovate
to contextualize
sustainability
!
The base of
the pyramid as a
Sustainable
new market
• Active Pilots & Continued Learning
• Significant cost reduction
• Optimize municipal-consumer strategies
• Strategies for reaching Low Income Pops with HWTS
• Integrated technologies
• New creative channels & sustainable models
• high volume lower margin business
• globally the base of pyramid is defined as households below
$3,000 per annum (72% of the world’s population (5.575bn))
• the bottom is not the place for a market-orientation
• this is where aid & development play a role
• BUT 1.2bn people are in the $3,000 - $20,000 range
• We believe we can reach this segment if we innovate on
several fronts
APPENDIX
The Regulatory Framework Today
Kenya Water
The Water Network in most Western Cities
Areas served by city mains or small local networks
City Water Mains
Lake/Reservoir/
Dam
treatment
plant(s)
Individual
household
connection
This model has its own complexity, but at
different points than what is faced in most
cities of the world.
Households
Locating the issues….and the Opportunities
Areas served by city mains or small local networks
City water mains
Lake/Reservoir/
Dam
treatment
plant(s)
UFW
Peri-urban and other areas beyond the pipe
Individual
household
connection
Illegal
household
connection
Public
standpipe
Private
standpipe
Feeds small
network … housing,
hotels, etc.
well
spring
Standpipe manager
Some households sell
water from sources they own

Middle and high income
households connected to
the main (%?)
Re-sellers of household
tap water
Low income households draw
water from standpipe, kiosk, or
neighbour (%?)

Middle and high
income households
receive door-todoor delivery (%?)
Very low income households
without access to city water –
draw water mostly from
free sources (%?)


Hand-carters, bottlers, vendors, truckers
with reference to WSP studies esp. Collignon and Vezina 2000
The Core Hypothesis
If … a strictly traditional approach to providing consumer-safe water
through centralized water treatment facilities is neither preferable nor
affordable, might …
1
Optimizing a combination of
• Centralized treatment at the DWTPs
• Decentralized treatment at
• Household Level
• Community water Service Provider Level
• Community Water Points and Kiosks
• Community Boreholes, Wells and Springs
be an innovative and cost-saving strategy to provide clean and safe water
2
And … does bringing together the resources and mandates of the
public and private sectors to find an optimal solution present an
opportunity to model a new strategy for water treatment
We must be bold enough to take on the challenge of
doing things differently than we have done them
before if we expect a different result….one that will
see a brighter, healthier and sustainable future for
future generations
The Small Business Approach
• Prepare Small Businesses to Add Value along the Water Value Chain
• Areas of opportunity are in;
• Storage, Supply & Delivery
• Quality/Safety and Packaging
• Related Services e.g. Tank & Equipment Installation, Tank Cleaning, etc.
• Test and Prove Models of Sustainable Business Operations to help Small
Businesses Increase Success Rates. Develop creative indigenous models of
replicating successful business concepts. (70% of all new businesses fail
within 3 years Vs. 14% of franchises)
• Organize water fraternity to build up a body of committed professionals, experts and
scientists dedicated devolving the water service provision value chain in a structured
and sustainable driven manner
The Small Business Approach

Household Level
• Wholesalers, retailers & Distributors
• P.O.U. Solutions for Homes & Businesses
• P.O.E. Solutions for Homes & Businesses
• Installation
• Maintenance & Servicing

Community Water Service Provider
Level
• Water Treatment Plants
• Water Treatment Solutions for
Small WSPs
• Delivery & Transportation
The Small Business Approach

Community Water Points and
Kiosks
• Water Kiosks
• Water Re-fill Stations
• Water Delivery
• Water Billing & Client Service

Community Boreholes, Wells and
Springs
• Borehole Drilling & Maintenance
• Community Water Treatment Plants
• Community Water Supply
• Water Delivery
• Water Billing & Client Service
Where To Find Us
Product Sales, Service & Support
Village Market, Gigiri
(Next to Water Slides, Near Steers)
Water Shop:
• Water Quality Diagnosis
• Water Treatment Solution Design
• Water Purifier Sales
• Product Support
• Technical Assistance
Nakumatt Mega, Uhuru Highway
(Inside Nakumatt, Next to Bathroom Section)
Water Shop:
• Water Quality Diagnosis
• Water Treatment Solution Design
• Water Purifier Sales
• Product Support
• Technical Assistance
Our Offices
PureFlow
Machera Court, Suite A2
Komo Lane, Off Wood Avenue,
Kilimani, Nairobi
T> +254 020 2367055/6
E> david@pureflow.co.ke
M> +254 722 594 821
W> www.pureflow.co.ke
PureFlow Water Solutions is a ‘Water International (K) Ltd.’ brand.
A Water International (K) Ltd.
Brand. Distributors of;
www.pureflow.co.ke