The World and The Netherlands in 2020

TODAY, WE WILL NOT WRITE HISTORY
TODAY, WE WILL WRITE THE FUTURE
30 JUNE 2008
www.futureleadersevent.nl
The World and The Netherlands in 2020
www.futureleadersevent.nl
On Monday 30 June 2008, 400 future
leaders will be challenged on
‘The Future Leaders Event’ to give
shape to their vision of the world and
especially the Netherlands in 2020.
INDEX
VIEWS OF THE WORLD AND THE NETHERLANDS IN 2020
6
SOME DEVELOPMENTS AT A GLOBAL LEVEL
8
THE FUTURE OF THE NETHERLANDS
12
THE CONCEPT
14
PROGRAMME 30 JUNE 2008
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TARGET GROUP
18
PARTICIPATION
19
LOCATION 20
SPEAKERS
22
SAMENLEVING & BEDRIJF
30
partners
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VIEWS OF THE WORLD AND THE NETHERLANDS
IN 2020
You can identify them for sure: High Potentials or, more accurately, the
Future Leaders who are strategically important for your company’s success
and continuity. Every organisation has young employees who stand out for
their leadership, knowledge and vision. Young as they are, their talent for
improving and strengthening the organisation is impressive. You already
recognise them as people who will eventually determine the course of your
company too.
You create the fertile climate for their talent. You inspire their development.
You challenge them to think further, become even sharper and take
groundbreaking steps.
Dutch high potentials will certainly have an opportunity to take
groundbreaking steps on Monday 30 June 2008. That is the date of
‘The Future Leaders Event’, when 400 future leaders will be challenged to
give shape to their vision of the world and especially the Netherlands in
2020.
Under the guidance of the Dutch financial daily newspaper, Het Financieele
Dagblad, and inspired by national and international speakers, they will
write their manifesto for the future of the Netherlands. The manifesto will
be on the strategic choices that the business community and government
will have to make to keep the Netherlands on a sustainable course. The
economic, technological, ecological and sociocultural challenges are
unprecedented. Corporate Social Responsibility is playing a significant
role in all these aspects. The manifesto will be published in Het Financieele
Dagblad on Wednesday 2 July 2008.
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In our view, the Future Leaders will have to learn for themselves how to
overcome the challenges and realise the opportunities that sustainable
development presents. They don’t have the option of standing on the side
lines. They’ll have to take control over the next few years. They’ll also have
to realise that they will have to make their own sacrifices to bring about
sustainable changes in behaviour. So, their future starts now!
Companies affiliated with Samenleving & Bedrijf that have already promised
to send their future leaders to ‘The Future Leaders Event’ include ABP, ABNAMRO, Athlon Car Lease, British American Tobacco, Delta Lloyd, Deloitte,
Dura Vermeer, Essent, Fortis, IBM, ING, KPN, KPMG, Mazars, Oracle,
Ordina, PGGM, Randstad, Siemens and TNT.
Obviously, your high potentials should be at ‘The Future Leaders Event’ too.
We therefore cordially invite you to offer your future leaders this unique
opportunity to attend ‘The Future Leaders Event’.
We hope to inspire you with this special initiative and exciting programme
and look forward to your enthusiastic cooperation.
Kind regards,
Jan van den Herik
Director of Samenleving & Bedrijf
www.futureleadersevent.nl
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SOME
DEVELOPMENTS AT
A GLOBAL LEVEL
Various developments are underway
at a global level. Globalisation in
politics, law, culture and economics
continues unabated. Economies are
increasingly linked to each other. The
world economy is seen as vulnerable
from this perspective. Companies are
diligently searching for new markets
that can form a basis for their future
growth and strengthening their
competitive position. The favourites
are the four major emerging countries,
dubbed the BRIC countries, Brazil,
Russia and, principally, India and
China.
Economic growth in the BRIC
countries appears to be
unstoppable. The benefit of
economic growth is that sales
prospects in these countries are
increasing and that grinding
poverty there can be tackled more
effectively. However, the downside
is that there will soon be serious
consequences at global level aswell,
if economic growth is not established
in a sustainable manner. The
enormous size of the populations in
the BRIC countries means that the
usual sources of assistance will soon
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be exhausted and soil, air and water
pollution will increase even more
dramatically.In the absence of policy
changes, estimates suggest that the
global availability of renewable
resources (wood, fish, fresh water,
clean air and fertile land) will be
under serious threat in thirty years.
Biodiversity will decline because
of problems such as water, soil
and air pollution, deforestation,
fragmentation of nature reserves,
overexploitation of natural resources
and climate change. There will be
social and economic consequences,
besides major ecological damage.
International tensions and conflicts
can be expected too.
The four major emerging economies
mentioned above obviously seek
more prosperity but also an equal
economic and political position.
This presents the global economy
with opportunities but also threats.
Research conducted by Yale
University’s professor Robert Shiller
revealed a deep-routed fear of
emerging markets. Shiller believes
that the economic progress of China,
India and other emerging countries
with large reservoirs of cheap
labour makes people afraid. People
are afraid of losing their jobs and
of what the future holds for their
children in a world in which they
have to compete with the poorest of
the poor.
Their fear is fed by the fact that the
problem no longer only concerns
the traditional movement of lowskill work but also now concerns
the movement of high-skill jobs.
These are mainly jobs in information
technology. However, research
and development departments of
multinationals are also slowly but
surely moving to these countries.
According to Shiller, the fear is
real and visceral, and could lead
to counterproductive protectionist
measures. Shiller: “We must not
let this happen. The emerging
countries are doing nothing more
blameworthy than working towards
their place as equals alongside
advanced countries. It is morally and
practically vital that they succeed”.
In other words, people can’t be
denied their need for economic
development.
The more than 2.5 billion inhabitants
of these four countries will demand
an increasingly larger piece of the
diminishing cake as their individual
economic situations improve.
China’s energy requirement is
already placing enormous pressure
on available oil and gas stocks.
This will also lead to an even
greater increase in greenhouse gas
emissions, and climate changes
(global warming). According to
the World Energy Outlook, a
publication of the International
Energy Agency (IEA), an agency
of the Organisation for Economic
Co-operation and Development
(OECD), the demand for energy will
increase by 60% by 2030 vis-à-vis
the level in 2002.
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CO2 emissions will increase by
the same percentage. Even if
governments adopted a more
environment-friendly policy, the
anticipated increase in greenhouse
gases could only be reduced by
10%, according to the IEA.
Two-thirds of the increase in fossil
fuel use, especially coal, will be
attributable to developing countries,
including China and India, where
economic growth coincides with a
large population increase.
Globally, it is also important to
mention that around 1.2 billion
people currently have to live on
approximately 1 US dollar a day.
Nearly 800 million people also
suffer from hunger.
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These are shocking figures. Matters
should not be allowed to get worse.
Indifference to the plight of our
fellow human beings is not only
morally reprehensible; finding
sustainable solutions is also essential
from the point of view of enlightened
self-interest. The frenetic sealing of
the Southern European borders and
the US-Mexico border will not stop
the flight of poor people to wealthier
parts of the world. That will require
structural measures. The United
Nations is also convinced of this,
given the agreed Millennium Goals
and the UN Global Compact.
Humanity is currently facing
enormously important questions. It
might not yet be the eleventh hour
but it is approaching rapidly!
‘The demand for energy will increase by
60% by 2030 vis-à-vis the level in 2002.’
THE FUTURE OF THE NETHERLANDS
The business community and government will face major challenges over the
next decade in the approach to sustainable development in the Netherlands.
Globalisation means that reorientation is essential in order to
carry on competing with countries
with low production costs. Our
competitiveness in the medium-long
term is an important factor in this.
How can the Netherlands maintain
a healthy economy in the future,
without losing the achievements
made in society and the community?
How can we remain mobile and
keep our infrastructure in order,
without further damaging the
character of the Dutch landscape?
Will it in fact be possible? Will
the Netherlands be able to show
leadership in the development of
sustainable products and services?
What modernising initiatives will
be necessary to enable economic
growth in the Netherlands to be
sustainable in 2020?
Many people in the Netherlands
are extremely concerned about
the environment, and particularly
climate change. World population
growth and the associated levels
of production and consumption
are accelerating the rate of
depletion of natural resources and
increasing pollution levels. Stringent
legislation and regulations, physical
circumstances, reputation damage
and liability mean that the risks and
economic consequences of climate
change are serious issues for the
business community. Strategic reorientation is required here too.
How can production figures be kept
at the right level without increasing
pollution? What new technological
innovations will be necessary over
the next few years to enable an
energy transition to take place in the
Netherlands? How can the Dutch
business community reduce the
risks and realise the opportunities
presented by sustainable
development?
The Netherlands also faces special
social challenges over the next
few decades. The impact of the
labour shortage is being felt but will
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increase even further in the coming
years as a result of dejuvenation and
aging. Social cohesion in deprived
areas will be on trial, owing to the
high number of educational dropouts and the related mismatch with
the labour market. The Netherlands
has an urgent need for qualified
workers to bring about constant
economic growth. On the one hand,
religious, ethnic and sociocultural
differences in the Netherlands enrich
the country but, on the other hand,
they present challenges in terms
of quality of life and integration.
Moreover, increasingly more citizens
of the Netherlands are feeling
unsafe and threatened by religious
and sociocultural changes. However,
most Dutch people are satisfied
with the quality of Dutch society.
Choices will have to be made soon
to ensure that the quality of life in
the Netherlands is also maintained
in 2020. How can we strengthen the
quality of education and limit the
number of students who drop out of
school? What is needed to promote
coherence between the different
sections of the population? How can
we stop a further increase in the rift
between the rich and poor in the
Netherlands? What will ongoing
individualisation and aging mean
in the Netherlands? And, how can
we promote involved citizenship in
neighbourhoods and districts?
Taking individual responsibility
in matters like this is no longer
an optional activity. The business
community and government
understand that responsibilities have
to be included as a fundamental
part of business processes to be able
to continue operating successfully in
the future. This will require special,
groundbreaking leadership.
‘The Future Leaders Event’ invests
in future leaders. It aims to inspire
participants, get them thinking and
provide some specific ideas for
determining strategic directions so
that the Dutch business community
in 2020 will have anticipated the
challenges facing us now in a sound
and accountable manner.
www.futureleadersevent.nl
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voor deelname: zie p. 19!
THE CONCEPT
The morning programme of ‘The
Future Leaders Event’ will zoom in
on the world in 2020. The plenary
part of the day is intended to inspire
the future leaders and to get them
thinking about the global challenges
we are currently facing. Three
speeches and two debates will set
the tone for the day.
Under the inspiring leadership of
Lord Michael Hastings of Scarisbrick,
Noreena Hertz, Simon Maxwell,
Anne-Marie Rakhorst, Martine Visser
and Rein Willems will present their
vision of the world in 2020 to the
future leaders.
The focus in the afternoon will be
on the Netherlands in 2020. The
400 Future Leaders will be divided
into 40 groups of 10 people. Each
group’s assignment for the afternoon
will be to write a newspaper article
(with an arresting headline and
captivating press photograph)
for Het Financieele Dagblad.
Four topics will provide the lead:
globalisation, competitiveness,
climate change and quality of life.
Ten groups will concentrate on
globalisation and the Netherlands
in 2020, ten on competitiveness,
ten on climate change and ten
on quality of life. Besides their
main topic, all the groups will be
given separate subtopics on which
they will be expected to set out a
groundbreaking and realistic vision.
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The groups will be led by a number
of editors of Het Financieele
Dagblad and eight motivating
press conferences will be given to
provide further inspiration for the
four topics. In the afternoon, the
Future Leaders will debate with
each other, co-operate, and working
under the pressure of a deadline,
will together produce 40 inspiring
and publishable newspaper articles.
The 40 draft newspaper articles
will be combined at the end of the
afternoon to produce a manifesto
of the Future Leaders and will be
presented to Dutch Prime Minister,
Jan Peter Balkenende (subject to
approval).
The event will close with time
for socializing and networking,
accompanied by cabaret, live music,
with snacks and drinks provided.
Participants will be able to reflect
and strengthen links beyond the
confines of their own companies.
www.futureleadersevent.nl
PROGRAMME
PROGRAMME 30 JUNE 2008
morning - The World in 2020
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8:45 a.m. Reception and issuance of personal press card.
9:15 a.m. Programme opening and introduction by moderator
Lord Michael Hastings of Scarisbrick and welcome
by the mayor of the city of Almere,
Annemarie Jorritsma.
10:00 a.m. Keynote speech by Noreena Hertz about
globalisation, competitiveness and sustainable
development. Noreena will outline controversial
issues in the global economy and present
innovative solutions for 2020.
10:30 a.m. Debate under mediation of Lord Michael Hastings
of Scarisbrick, with Noreena Hertz, Simon Maxwell
and Rein Willems.
11:15 a.m.
Powerbreak.
11:35 a.m.
Keynote speech by Anne-Marie Rakhorst about
climate change and sustainable development.
12:00 a.m.
Keynote speech by Martine Visser about the city of
Almere and sustainability in practice.
12:15 a.m.
Closing debate under mediation of Lord Michael
Hastings of Scarisbrick, with Noreena Hertz, Simon
Maxwell, Martine Visser and Rein Willems about
climate change and possible directions for 2020.
www.futureleadersevent.nl
afternoon - The Netherlands in 2020
12:45 p.m.
Lunch.
1:30 p.m.
Workshop: The Future Leaders Event. In cooperation
with an editor, the Future Leaders present the structure of
their article. They prepare the press conferences of that
afternoon, and divide the mutual responsibilities.
2:00 p.m.
Press conferences.
Globalisation
Paul van Seters (TiasNimbas/Globus)
Hendrik Korthals (AND)
Climate change
Johan van de Gronden (WNF)
Maarten Koopmans (KLM)
Competitiveness
Ewald van Engelen (UvA)
Teun van de Keuken (Tony Chocolonely)
Quality of Life
Paul Schnabel (SCP)
Jaap Dirkmaat (VNC)
2:45 p.m. Article elaboration for FD section.
4:45 p.m.
The deadline
5:00 p.m.
7:00 p.m.
Get-together, cabaret provided by John van der Sanden,
presentation of the future leaders’ manifest about the future
of the Netherlands to Prime Minister Jan Peter Balkenende
(subject to approval) and music provided by Darjeeling
Jazz with DJ.
Closing of the event.
www.futureleadersevent.nl
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TARGET GROUP
We are looking for true ‘high potentials’ working at a large company
or the government. People between the ages of 25 and 35 who will
undoubtedly develop into prominent leaders in the near future. They
will perhaps soon be leading a part of the organisation. Or, they will
more probably be involved in determining the course of the entire
organisation.
Young people who are leaders in a quickly-changing world. Young
people who have answers, an opinion, a vision. Young people who
have to develop new qualities as leaders.
The Future Leaders Event challenges all ‘high potentials’ to identify
those qualities now and to develop them!
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www.futureleadersevent.nl
PARTICIPATION
If you are interested in having high potentials from your organisation
take part in The Future Leaders Event, you must apply on the
candidates’ behalf.
A registration form can be requested from info@samen.nl or you
may contact the staff office of Samenleving & Bedrijf by telephone
on +31(0)30-2363400. Ruby Mussendijk and/or Tjarda Bergsma will
happily answer your questions.
The participation costs for ‘The Future Leaders Event’ for members of
Samenleving & Bedrijf are EUR 495.00 per person (excluding VAT),
and EUR 795.00 per person (excluding VAT) for non-members.
www.futureleadersevent.nl
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LOCATION
Almere is welcoming The Future Leaders Event.
The Future Leaders Event will take place at Schouwburg Almere.
The theatre is a beautiful building seemingly floating on a lake in the
centre of Almere city. Schouwburg Almere is easy to reach by car or
Public Transport.
Almere is working on it’s future like no other. Only 31 years old,
Almere grew from 0 to 185.000 inhabitants and has recently been
talking with the National government in The Hague about the future
development of Almere and its surroundings.
Thanks to new development in the area: 60.000 more homes are
being built and consequently Almere could grow from 350.000 to
400.000 inhabitants in the next 15 years.
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Due to these new developments close to a 100.000 new jobs can
be created. Local business and companies aiming to settle in Almere
are working together to develop Social and Sustainable plans for the
area. Sustainable Development is crucial for the ongoing growth of
Almere.
The American architect William Mc Donough, a specialist in
Sustainable Development and known for the famous Cradle to Cradle
concept, is involved in the Almere plans for growth. Almere is a
‘green city’ with its forest, surrounding nature, space and water. It is
important that new development and new business in the area should
coincide with the environment and are sustainable.
Almere wants sustainability to be both ecological and economical,
but most of all social. To maintain sustainable growth in and around
Almere is a difficult task but to also make sure that the city stays well
connected to other important areas in the Netherlands is a great
challenge.
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SPEAKERS
Jaap Dirkmaat
Jaap Dirkmaat is a Dutch conservationist and
politician. He is director of the Vereniging
Nederlands Cultuurlandschap, which he
jointly created in 1981. He is also chairman
of the Stichting wAarde. Moreover, he
is also a columnist with Milieudefensie
Magazine.
Through unceasing dedication, Dirkmaat
prevented the extinction of the European
hamster in the Netherlands. In doing so,
he proved that individuals can make a
significant difference.
foto: V. te Plate, VNC
Ewald van Engelen
Ewald van Engelen works as a philosopher
at the University of Amsterdam. He
contributes to reports to the Advisory
Council on Government Policy regarding
the welfare state and public services. Van
Engelen received his doctorate in economic
citizenship.
About competitiveness: “We gladly throw
open our borders for highly skilled expats,
but are scared to death of their unskilled
nannies, gardeners and handymen”.
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Johan van de Gronden
Johan van de Gronden is general director
of the World Wildlife Fund. He also has
extensive international experience in
the area of developmental cooperation,
strategic management, financial planning
and management of large-scale field work
projects. In reference to his position, he says:
“A lot has to happen to ensure a safe future
for our children. But that is also the very
challenge of this great position, and a source
of inspiration”.
The World Wildlife Fund strives for a future
in which man lives in harmony with nature.
In the interests of nature, but also in the
interests of man who depends on nature.
Lord Michael Hastings of Scarisbrick, CBE
Michael Hastings has built a long career
in the relatively young sector of Corporate
Social Responsibility. He was an advisor on
Downing Street regarding ‘race and urban
policy’, and the first director of Corporate
Social Responsibility at the BBC. He now
works as Global Head of Corporate
Citizenship and Diversity at KPMG
International. He is also active in the House
of Lords.
“For KPMG, Corporate Social Responsibility
is about how every individual, the network
and the organisation as a whole can make a
contribution to the larger strategic topics that
society (and the world) stand for”.
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www.futureleadersevent.nl
Noreena Hertz
Noreena Hertz is one of the foremost
political economists. After having advised
the Russian government as a consultant
at the World Bank, Hertz investigated the
possible role of the private sector in the
Middle East peace process. She published
The Silent Takeover, I.O.U. The Story of the
Debt and The Debt Threat.
Hertz is a ‘Distinguished Fellow’ at the
Centre for International Business and
Management at the Judge Institute of the
University of Cambridge and professor in
Global Political Economy at the University of
Utrecht.
Teun van de Keuken
Teun van de Keuken is chiefly known
as former presenter of the television
programme Keuringsdienst van Waarde.
Van de Keuken was seen in the news when
he launched legal proceedings against
himself. He ate chocolate bars that he knew
were produced under inhumane conditions.
Since that time, the ‘chocolate criminal’ is
showing how it also can be done with his
own Tony Chocolonely.
www.futureleadersevent.nl
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Maarten Koopmans
Maarten Koopmans is the director of Airport
& Environmental Strategy at KLM. The
airline now offers passengers the possibility
to neutralise the CO2 emissions of their
flight on a voluntary basis through the new
compensation service CO2Zero.
It involves, among other things, windmills,
biogas plants and coverage of landfill sites
in the Third World to prevent the release
of CO2. KLM does not participate in tree
planting projects, which are the basis of
increasing criticism.
Hendrik Korthals
Hendrik Korthals manages Art Nature
Design (AND): an exclusive design office/
trading company with the objective of
developing and selling special sustainable
products made from natural materials in
developing countries. Dutch designers
develop the products, and skilled businesses
in Uganda produce them. AND invests both
financially and materially in the production
companies in Uganda.
With the ‘African skin project’, AND won the
2006 Business in Development Challenge
award, a worldwide competition to stimulate
entrepreneurship in developing countries.
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Simon Maxwell
Simon Maxwell is director of The Overseas
Development Institute (ODI); the UK’s most
trendsetting, independent think tank for
international development and humanitarian
policy. The organisation’s mission is to
inform and inspire policy that has a positive
influence on fighting poverty, reducing
hardship and realising sustainable ways of
living in developing countries.
The ODI combines relevant research,
practical policy advice, policy-oriented
distribution and debate. It works together
with partners in the public and private
sectors in both developed and developing
countries.
Anne-Marie Rakhorst
Anne-Marie Rakhorst is director of Search,
an internationally-operating firm of
consulting engineers, and an entrepreneur
in heart and soul. Sustainable development
and ethical business practices are her main
objectives. Like every one of us, Rakhorst
wishes to contribute to a world that will
continue to provide the necessities of life for
future generations.
Rakhorst feels at home in the entrepreneurial
world, and is always on the lookout for new
opportunities for her business. That explains
the fast growth that Search has made since
1994. In 2000, she was named Dutch
Businesswoman of the Year.
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Paul Schnabel
Paul Schnabel is a Dutch sociologist,
and has been director of the Social and
Cultural Planning Board (SCP) since 1997.
In addition, Schnabel fills various other
additional positions. For example, he is
member of the Supervisory Board of Shell
Nederland, and a columnist with NRC
Handelsblad and Het Financieele Dagblad.
Paul van Seters
Paul van Seters is director of Globus and
professor of Globalisation and Sustainable
Development at TiasNimbas Business School
in Tilburg. Globus operates as a centre for
international research into the social aspects
of globalisation and its consequences to
sustainable development.
In reference to the future, he says:
“Sustainable business practices are entering
a new phase. That development is becoming
visible in new forms of cooperation between
businesses, public organisations and
governments. Examples are Bottom of the
Pyramid, Social Enterprises and Partnerships
for Sustainable Development”.
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Martine Visser
Martine Visser has been a local alderman
in Almere for the CDA and Christen Unie
since 2006. Among her responsibilities
are economical affairs, social affairs, ICT,
tourism and recreation. Previously she
was working as chairwoman of the local
CDA party and alderman in local politics in
Groningen after graduating in Economics
and Theology.
Visser is also involved in several foundations
and other social organizations. She is the
chairman of the Stichting Veiligheidszorg
Almere (Foundation of Securitycare Almere)
and she acts as Ambassador for the Task
Force Youth Unemployment.
Rein Willems
Rein Willems is a Dutch politician for the
CDA [Christian Democrats], director and
former senior executive. He has been a
member of the Upper House of the States
General since 12 June 2007. Previously,
Willems was president and director of Shell
Nederland B.V.
During his career, he has filled numerous
positions within the chemical sector of
Shell Nederland. He was president Shell
Philippines, and executive vice-president with
Shell Chemicals in London and Singapore.
Regarding his experiences, he once wrote:
“We have been able to see much of the
world and live in countries where great
poverty prevails. How little progress we have
made if you travel around South America
and parts of Asia”.
www.futureleadersevent.nl
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SAMENLEVING & BEDRIJF
Samenleving & Bedrijf [Society & Business – S&B] is the Dutch
national network of large enterprises that develop corporate social
responsibility together and also want to share this knowledge. It is
a learning, binding and national network that supports major Dutch
businesses with the embedding of corporate social responsibility [or
ethical business practices] in their core and operating processes. S&B
develops programmes and activities with the goal of:
* Providing support with the implementation of ethical business
practice in business processes;
* Actively contributing to social issues in the Netherlands;
* Positively influencing the Dutch CSR agenda.
On the basis of this strategy, S&B organises imaginative and annually
recurring activities for four different target groups that work in major
Dutch companies, which are:
*
*
*
*
Executive Board or Board of Management members;
Direct reports or functional decision-makers;
CSR or Sustainability managers;
High Potentials or Future Leaders.
For more information about S&B, please visit www.samen.nl
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The Future Leaders Event
is an initiative of
and is made possible by
uitvoerend producent
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30 June 2008
Contact The Future Leaders Event
Samenleving & Bedrijf
Waterstraat 47
3511 BW Utrecht
tel. 030-2363400
info@samen.nl
www.samen.nl