Morgan Heart Hospital Celebrates 5th Anniversary!

Winter 2011/2012
In Th
• Gol
is Iss
den
ue
Flam
e Ph
ilant
M o rg
hrop
y Aw
ard
• Hos
an H
pital
ea r t
ity S
Hosp
ital C
ervic
es Pr
o
eleb
gram
ra t e s
5th A
nniv
ers a
• Ne
w Gr
atefu
l Pat
ient
ry!
Prog
ram
2011 Board Members
Nancy M. Ridenour
Chairman
James S. Watrous
Vice Chairman
Doug R. Birch
Treasurer
Roz J. Doyle
Secretary
Roberto M. Bellini, MD
Brett M. Blumencranz
Michael E. Connor
Earle S. Cooper
Ruth L. duPont
Lisa O. Etheridge
Bruce E. Fyfe
Steve I. Haire, MD
Zena Lansky, MD
F. Bruce Lauer
Shirley I. Long
Kevin C. Mason
Mary Ann McArthur
Sandra P. Miller
Judy A. Mitchell
Thomas C. Nash II
Paul L. Phillips, MD
Mark H. Smitherman, MD
Parker J. Stafford
Marsha M. Starkey
Glenn D. Waters
Emeritus
Dan W. Carlisle
Carroll W. Cheek
Gladys Douglas Hackworth
Ex-Officio
Steven L. Cass
Chair, Corporate Associates
Colleen Dauterman
Chair, Financial Counseling Services
Letter From the Chairman: MILESTONES
If you’ve ever been up North
during the fall, you know
how the vibrant colors of
the changing leaves and the
crisp air can make you feel
exhilarated and energetic –
that’s exactly how I’ve
felt during my first year as
chairman for Morton Plant Mease Foundation.
The changes and milestones we have celebrated
this fall reflect the ever-changing, growing
community needs in health care and a resounding
demonstration of generosity to answer those needs.
For example, since 1986, our donors have made
gifts in support of the increased health care services
delivered by Mease Countryside Hospital. What
began as a satellite clinic on McMullen Booth
Road has been transformed over 25 years to a busy
hospital campus and a community fixture in health
care, with Centers of Excellence in Heart, General
Surgery, Cancer, Orthopedics and Women and
Children’s services. You deserve a congratulatory
round of applause for the role you have played in
creating this effective community resource.
Congratulations are also in order for your support
of the award-winning Morgan Heart Hospital
at Morton Plant. It’s hard to believe that only
five years ago we witnessed the single largest
expansion to ever occur on the Morton Plant
Hospital campus. As demand for superior cardiac
care continues, we are eager to move forward with
the construction of a new Hybrid cardiac surgical
suite at Morgan Heart Hospital. Upon completion,
Morgan Heart Hospital will be the first and only
hospital in the Tampa Bay area with the cuttingedge capabilities this new addition will provide.
While we celebrate milestones like these, along
with others such as the expansion and new cath
lab at Morton Plant North Bay Hospital and the
grand opening of the Axelrod Pavilion at Morton
Plant Hospital, please recognize that we are not
really celebrating buildings and equipment and
campus footprints. The cause for our excitement is
the knowledge of what these facilities allow us to
bring to our patients – benefits like more space to
treat more patients sooner, better technology for
minimally invasive procedures, shorter hospital
stays, better patient experiences, and many
comfortable family areas.
Of course, your gifts continue to make our high
standards in patient care a reality. Your gifts also
help us earn national recognition and maintain
local patient satisfaction, and help us attract the
best physicians who can then deliver the best care
available in Pinellas and Pasco counties.
If you are planning to make a year-end gift before
December 31, 2011, we hope you will remember
the responsible and effective ways we reinvest your
generosity right back into the community. You
are instrumental in bringing good health to your
family, friends and neighbors, and I look forward to
celebrating more milestones in exceptional health
care with you in the future.
Many thanks for your generosity and compassion.
Nancy M. Ridenour
Morton Plant Mease Foundation Chairman
William R. Francisco
Chair, Arbor Vitae Society
Wells Fargo Helps Grant Aspiring Nurses’ Dreams
James M. Harrison
Co-chair, Skip Cline Society
Claire Hoagland
President, Auxiliary of Mease Health Care
Andrew J. Lynn
Chair, Donald Roebling Society
Mark H. Thirey
President, Morton Plant Caring
Partners
Foundation Mission:
To inspire people to improve
the health of the community
through their support
of Morton Plant Mease
Foundation.
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T H E
C I R C L e
Special thanks to Wells Fargo for their generous grant in support of Morton Plant Mease’s
Dr. George Morris Earn As You Learn (GMEAYL) program. This innovative program helps to
alleviate the potential nursing shortage by providing nurses an hourly “stipend,” which acts
as a salary for nursing students to ease pressures
created by the need to work full-time, attend
school and provide for their families. Thanks to
the philanthropic support from individuals and
corporations like Wells Fargo, GMEAYL has allowed
team members the opportunity, for more than a
decade, to pursue their dream of becoming a nurse
by providing the resources and tools to excel.
From left to right: Brett Blumencranz, MPM Foundation board
member, Debra Faulk, Wells Fargo Community Affairs Officer,
and Nancy Ridenour, MPM Foundation chairman.
N E W S L E T T E R
Morton Plant Ho
spital
300 Pinellas St.
Clearwater, FL 33
756
e Hospital
Mease Countrysid
oth Road
Bo
llen
Mu
Mc
3231
695
34
Safety Harbor, FL
A few months ag
sband was taken
Last month my hu
side’s ER after a
to Mease Country
re. He was already
ulted in a hip fractu
res
t
and
fall at home tha
ltitude of ailments
dition from a mu
ally
ntu
in a weakened con
eve
s
wa
He
tset.
k good from the ou
” to
things did not loo
bed
r
“ai
an
ed
eiv
Tower where he rec
re
moved to Shaffer
back where a pressu
the hip and lower
off
re
ssu
g
win
take the pre
allo
sw
h
lty wit
experienced difficu
sore developed. He
ed.
ert
ins
e
tub
and had a feeding
.” I spoke to the
whispered “help me
I.V.
One afternoon he
that all except the
R order and asked
doctor about a DN
where
him
for
m
roo
rse found a quiet
ly
be removed. His nu
small TV. I am tru
was playing on a
sic
mu
ng
d
an
sb
soft, soothi
hu
my
d over
nurse that looke
some
grateful for the
get
to
me
ho
nt
. About 10pm, I we
been
on his last night
s sad to have not
told the nurse I wa
I
en
Wh
tI
tha
rest myself.
d
sai
he
t breath,
sband drew his las
room
there when my hu
the
of
t
ou
d
lke
re all night and wa
y
could have been the
just wait until the
– sometimes people
tes
nu
mi
to
d
for just a few
an
me
g words for
re very comfortin
ssed
are alone. Those we
community is ble
r
Ou
ht.
nig
l
tfu
a res
know that he had
tal.
to have this hospi
After our exten
ded visit(s) to Mo
rton Plant, we fel
to write to you
t compelled
and express our
gra
titude and appr
From the min
eciation.
ute my wife wa
s admitted un
minute our ne
til the
w family head
ed home, we
extraordinar
received
y care from ea
ch
of the staff th
encountered.
at we
P atients
o, my
nt wife was
admitted to Mo
rton Plant
with early cont
ractions. The fol
lowing evening
she delivered ou
, at 10:48pm,
r son. He then
sp
ent another 18
NICU before his
days in the
homecoming.
32-week pregna
G ratef u l
Grateful Patients Letters
After our little gu
y made his entra
nce, our journey
down the hall to
moved
the NICU. We we
re overwhelmed
least. But after
to say the
many calming
words from docto
we knew our so
rs and nurses,
n was in good ha
nds. Even thou
only in the NICU
gh he was
for 18 days, it fel
t like an eternity
able to take our
not being
baby home. Bu
t with each visit,
calmed and rea
we were
ssured with the
care and love he
from your staff.
was receiving
We are very gra
teful for your “h
ospital”ity!
pital
Morton Plant North Bay Hos
6600 Madison St.
New Port Richey, FL 34652
Mease Dunedin
Hospital
601 Main St.
Dunedin, FL 34
698
My boyfriend’s
father
was admitted to
Mease
Dunedin Hospita
l in very
serious conditio
n. He had experie
nced some unex
bleeding, and wh
plained GI
ile in the hospita
l, subsequently
heart attacks. He
su
ffered two
was in intensive
care for almost
and was then tra
two weeks
nsferred to the
Telemetry floor.
and the family
He was very ill
grew quite conc
erned.
I would like to co
mmend the car
egivers on both
their superb car
floors for
e and treatment.
Th
e nurses, aides,
therapists, physi
respiratory
cal therapists an
d just every perso
encountered, we
n we
re all fantastic,
and several of th
beyond the call
em went
of duty to care for
him and his fam
I am a nurse in
ily.
Connecticut an
d was quite im
with the exce
pressed
llent care he
received. No on
made us feel th
e ever
at we were in th
e way while visitin
and we always go
g
t smiles from ev
eryone.
All in all, a terrib
le, horrible expe
rience was
made much bette
r by the terrific
sta
ff of
your hospital. We
would like to th
an
k
everyone and co
mmend them on
the
jobs they do.
itted to
My sister was recently adm
pital
Hos
Bay
h
Nort
t
Morton Plan
ting
and was there for 16 days figh
that I have never in all
is
say
can
a serious illness. All I
nal, caring people! The
of my years seen such professio
,
surgery staff, respiratory staff
nurses, transporters, LPNs,
.
zing
ama
PT staff, etc., were truly
s and caring, even when they
Every person was courteou
y one of them should be
were very busy. Each and ever
r’s time there so much
siste
my
e
rewarded as they mad
so important and smiles
more bearable. Smiles are
.
tion was ever brushed over
are what we got! No ques
cared.
truly
they
and
them
to
nt
Everything was importa
only seem to complain,
So, in a world where people
the team at Morton Plant
I would like to compliment
IC!
TAST
FAN
North Bay. They were
A Special Thanks To You
We appreciate all of our patients and families
who take the time to provide thanks
to our dedicated team members at each
of our hospitals. If you’d like to make a tribute
gift in a special caretakers name, please
contact Director of Annual Giving for
Morton Plant Mease Foundation
at (727) 725-6116, or visit our Web site
at MPMFoundation.org.
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3
y ears
fi v e
cele b rating
h o spital
H eart
M o rgan
Award-Winning Cardiovascular
Morgan
Heart Hospital
Celebrates Its
5th Anniversary
commitment to improving the
health of the community through
the gifts of “time, talent and
treasure.”
In the single largest
expansion in its history,
Morton Plant Hospital
opened the new
Morgan Heart Hospital admitted its first
Morgan Heart Hospital surgical patient on November 13, 2006.
in November 2006,
thanks to a lead gift by the Larry Morgan family and the
generosity of our community.
For well over a decade, Morton Plant has been recognized
as a nationally ranked heart program. In fact, Morton
Plant is proud to hold the distinction as the only
hospital in the country to be recognized 13 times
as a top hospital for heart care, after Thomson
Reuters selected Morton Plant in its annual study
identifying the 2012 top 50 U.S. hospitals for inpatient
cardiovascular services.
As a national leader in cardiovascular health, Morgan
Heart Hospital features four surgical suites, four cardiac
catheterization labs, two cardiac electrophysiology suites
and 90 patient rooms. Each year, nearly 700 open-heart
surgeries, 2,500 interventional procedures and 2,300
diagnostic services are performed at Morton Plant.
Paul Phillips, MD,
is a cardiologist
and managing
partner at
Clearwater
Cardiovascular
and Interventional
Consultants.
In November, we commemorated
the 5th anniversary of Morgan
Heart Hospital with a special
event that was highlighted with
the announcement of the Dr. Paul
L. Phillips Chair for cardiology.
This new $1 million fund-raising
effort will help advance Morton
Plant Mease’s award-winning
cardiac services while recognizing
Dr. Phillips’ excellence to the hospitals
and community. For more information
on how you can become involved,
please contact Amanda Fisher,
Vice President of Development,
at (727) 725-6368.
We are proud to announce that
this year’s recipient is benefactor
Larry Morgan. More than five years
ago, Larry Morgan and his family’s
$5 million lead gift to name
the Morgan Heart Hospital was
the Foundation’s largest gift and
revolutionized Morton Plant Mease’s
cardiovascular care.
Larry gained his work ethic and many
fond memories while being raised on a farm. After putting
himself through college at the University of Missouri, Larry
went to work for the Firestone Corporation. The family
relocated to Florida, where Larry bought a tire and auto
business from Don Olson; to this day, the two still share
great admiration for one another. The company grew to
more than 600 stores and 7,500 employees. One of the
challenges was finding affordable health care for these
valued employees.
Larry Morgan serves on the Board of Directors at Morton
Plant Mease. He is also the chairman of BayCare Health
System Board of Directors, which is the second largest
employer in the Tampa Bay area with more than 18,500
employees across 10 hospitals and 70 outpatient facilities.
Operating Room of the Future
Combines Expertise and Technology
With the demand for lifesaving cardiovascular services
expected to grow significantly, the Foundation will once
again be looking for the community’s support to help
advance superior cardiac care. Scheduled to open early
next year, a state-of-the-art Hybrid operating room suite
will be featured at Morgan Heart Hospital, which includes
advanced cardiac surgical equipment and complete
radiology imaging in a single operating room. This new
Hybrid will allow surgeons to perform combined open,
minimally invasive, image-guided and/or catheter-based
procedures in the same OR at
the same operative setting.
Larry Morgan Honored With Foundation’s
Most Prestigious Award
On February 1, 2012, Morton Plant Mease Foundation will
hold its Annual Meeting at Clearwater Beach’s Sheraton
Sand Key Resort where a special part of the evening is
dedicated to the Golden Flame Philanthropy Award.
Established in 1987, the award is presented to community
leaders who exemplify the spirit of philanthropy by their
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N E W S L E T T E R
Larry Morgan will be
presented with the Golden
Flame Philanthropy Award
at the Annual Meeting on
February 1, 2012.
The new Hybrid OR will
create the optimal setting for
cardiologists and surgeons to
work synergistically, while
directly benefiting patient care.
The Hybrid OR is not just the
combination of equipment
and technology, but rather
it is the embodiment of
a collaborative working
environment in the best
interest of the patient.
Morton Plant Mease has
challenged the Foundation
to raise $1 million to support
this innovative project.
The Society of Thoracic Surgeons (STS) has awarded
Morton Plant Hospital’s heart surgery program its
prestigious overall three-star rating, the
highest designation given to hospitals
by STS. Morton Plant is one of only
13 percent of more than 1,000
hospitals with a cardiac surgery
program to receive a three-star rating.
The STS rating is the gold standard in
the health care industry for interpreting
and acknowledging reliable, accurate clinical results for
heart surgery programs. Morton Plant Hospital’s overall
cardiac surgery performance was in the highest quality tier,
thereby achieving an STS three-star rating.
Cardiac Rehabilitation Program
Earns Certification
Morton Plant Mease is proud to announce the
certification of its Cardiac Rehabilitation program by the
American Association of Cardiovascular and Pulmonary
Rehabilitation (AACVPR). Morton Plant Mease was
recognized for its commitment to improving quality
of life by enhancing standards of care. This is the 12th
consecutive recertification for the Morton Plant Mease
program, which is the largest program of its kind
in the area.
Cardiovascular
and pulmonary
rehabilitation
programs are
designed to help
people with
cardiovascular
problems (heart
attacks, coronary
Certified AACVPR programs are
artery bypass graft
recognized as leaders in the field
of cardiovascular and pulmonary
surgery, etc.) and
rehabilitation.
pulmonary problems
(chronic obstructive pulmonary disease, respiratory
symptoms, etc.) recover faster and improve their quality of
life. Both programs include supervised exercise, education,
counseling and support for patients and their families.
o pens
Dr. John Ofenloch,
medical director of
Morton Plant’s heart
surgery program,
credits teamwork
between physicians
and the patient care
team for the STS
ranking.
Morton Plant
North Bay Hospital
continues to focus
on expansion
plans to better
serve the health
needs of the West
Pasco community.
The latest is a new
cardiovascular
center that
The cardiovascular center provides
diagnostic cardiac catheterizations,
provides the most
angioplasties and treatments for
advanced imaging
equipment for cardiac peripheral vascular disease.
care diagnostics
and interventions, including elective and emergency
heart catheterizations and angioplasties. Located on
the first floor of the hospital’s Starkey Medical Tower,
the cardiovascular center is centrally aligned with the
emergency department to provide enhanced access and
better flow for physicians and patients.
center
“Because this reflects the clinical
outcomes of our peers – heart surgeons
from across the United States –
this designation is especially
meaningful,” said Morton Plant
Hospital cardiothoracic surgeon
Dr. John Ofenloch. “The STS three-star
rating acknowledges our quality and
dedication to heart care.”
Morton Plant North Bay Hospital
Opens New Cardiovascular Center
car d i o v asc u lar
Heart Surgery Program Earns Top Honor
N ew
Care That’s State-of-the-Heart
“Our new cardiovascular center’s location right next to
the ER is helpful for treating emergency patients,” said
Dr. Peter Rossi, cardiologist and Morton Plant North Bay
Hospital cardiovascular section chairman. “For emergency
patients experiencing a heart attack, restoring blood flow
to the heart is a key part of the treatment.”
Morton Plant North Bay’s Cardiac Services features all
digital cardiac catheterization labs, an electrocardiogram/
echocardiogram (EKG/ECHO) unit to test for heart
abnormalities and cardiac stress testing lab that includes
nuclear medicine testing. The hospital started performing
emergency and elective angioplasty procedures in 2010.
“With our new cardiovascular
center, we have expanded
the number of rooms and are
increasing access to potentially
lifesaving heart procedures,”
said Hal Ziecheck, Morton Plant
North Bay’s chief operating
officer. “Heart disease is the
leading cause of death for men
and women and our priority
is to ensure we have the space
and latest technology to
diagnose and provide quality
heart care to our patients.”
The Morton Plant North Bay
Hospital chapter of Women in
Philanthropy is recognized for
their support outside of the new
cardiovascular center.
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Up d ates
H o spital
Updates to the Hospitals of Morton
Morton Plant Hospital Delivers Twin Babies
Believed to be One-in-Five Million Chance
Mease Countryside Hospital
Receives Baby-Friendly Status
Thought to be a one-in-five million chance, a mom delivered
two babies from two separate uteruses at Morton Plant
Hospital in Clearwater. Andreea Barbosa, 24, of Clearwater,
and husband, Miguel Barbosa, welcomed fraternal twins,
Nathan and Natalie Barbosa, on September 15, 2011.
Mease Countryside
Hospital has been
designated as the
109th “Baby-Friendly”
Hospital in the United
States and 3rd in the
state of Florida by
the World Health
Organization (WHO)
and the United
Approximately 80 percent of new mothers
at Mease Countryside Hospital this year
Nations Children’s
chose breastfeeding.
Fund (UNICEF). In
order to achieve “Baby-Friendly” designation, the hospital
demonstrated its ability to offer breastfeeding mothers
the information, skills and support needed to successfully
initiate and continue breastfeeding their babies.
“I was shocked to learn I had a baby in each uterus,” said
Mrs. Barbosa, who has a 2-year-old daughter at home. “But
my husband and I are just so happy that they are here and
healthy.”
Barbosa has a rare condition called uterus didelphys, or
double uterus, which affects about one in 2,000 women
worldwide. Although this rare condition can cause infertility,
miscarriage or premature birth for many women, Barbosa
delivered her healthy baby boy and girl at 36 weeks by
cesarean section. Baby Nathan was delivered first and
weighed in at 5 lbs, 8 oz. Two minutes later, his sister Natalie
arrived, weighing 5 lbs, 10 oz.
There have only been
about 100 known
cases worldwide of
women with uterus
didelphys being
pregnant in both
uteruses at the same
time. Because the
Twins Nathan (5 lbs, 8 oz) and Natalie
condition is so rare,
(5 lbs, 10 oz) were born two minutes apart.
various statistics on
the incidents of the
unusual pregnancies have been documented. The most recent
involved a woman in India who delivered twins in separate
uteruses on July 29.
Barbosa’s doctor, Patricia St. John, MD, an OB/GYN at
Morton Plant Hospital, said that her patient knew the risks
that were involved with her pregnancy. “We were thrilled to
work with the family and guide them through this unique
pregnancy and delivery,” said Dr. St. John. “Because we
were aware of her condition, we were able to take special
precautions to ensure that mother and babies would be
healthy.”
Uterus didelphys develops in the female fetus before birth
and occurs when the two tubes that normally fuse together
to form the uterus, fail to form, developing into two separate
cavities. In some cases, the double uterus is never diagnosed
and some women don’t realize they have the condition even
during pregnancy and childbirth. Symptoms include unusual
pain before or during a period and abnormal bleeding during
a period.
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Morton Plant Offers
NASA Anti-Gravity Technology
Using technology first developed by NASA, patients and
local athletes are able to take advantage of the AlterG “antigravity” treadmill at Morton Plant Hospital, the only facility
in the Tampa Bay area offering the system.
The AlterG differs from other fitness and therapeutic
equipment by applying a lifting force to the body. This
reduces weight on the lower extremities, offering a number
of benefits. For athletes, it allows them to train longer,
minimize stress on the joints and exercise at a higher level of
intensity.
For medical patients, the
benefits are numerous,
including helping patients
who suffer from arthritis,
lower extremity fractures,
knee replacement surgery,
joint problems, neurological
and balance disorders, and
many other conditions.
Appointments are available
Monday through Friday,
from 7:15am to 5:15pm.
Users can choose from
Morton Plant is the only facility in
three membership plans:
the Tampa Bay area, and the only
hospital system in the state, offering
45-minute sessions three
the AlterG Anti-Gravity Treadmill®.
times a week, $100 per
month; 90-minute sessions
four times a week, $200 per month; or a 10-session card for
$250, to be used within 90 days of purchase. To schedule an
appointment, call (727) 461-8053.
Primary Care Earns National
Recognition for PatientCentered Care
Mease Countryside
Hospital Celebrates
Its 25th Anniversary
Up d ates
Less than a year after its first office
earned the designation, all 40 Morton
Plant Mease Primary Care physician
offices have been nationally recognized
for their commitment to patientcentered care. Morton Plant Mease
Primary Care offices were recognized as
Level 3 Patient-Centered Medical Homes
by the Physician Practice Connection –
Patient-Centered Medical Home
(PPCPCMH) and the
National Committee
for Quality Assurance
(NCQA). Level 3 is
the highest attainable
level of recognition.
H o spital
Plant Mease Health Care
Kerry Kaplan, MD, center, with
wife Debra Kaplan, MD, family
and Stephen H. Jacobs, MD,
president of Morton Plant Mease
Primary Care, right.
Robert Entel, MD, father Irwin
Entel, MD, and his family
celebrated the unveiling of the
newly named Entel Outpatient
Surgery Center on the Mease
Countryside Hospital campus.
The concept of the Patient-Centered
Medical Home identifies practices
that promote partnerships between
individual patients and their personal
physicians. Each patient’s care is tended
to by a physician-led care team, who
focuses on coordinating all the patient’s
health care needs and treatments.
In October, we celebrated the 25th anniversary of Mease Countryside
Hospital with a small, yet energized group of campaign volunteers and
donors. In those 25 years, the community has watched the hospital grow
from one tower to a comprehensive campus featuring a state-of-the-art
Emergency Department, a growing pediatrics program that has partnered
with St. Joseph’s Children’s, the only Level III neonatal unit in north Pinellas
and western Pasco counties, as well as many other nationally accredited
health programs.
Morton Plant Mease Primary Care was
also recognized for its commitment
to improving patient care by winning
the overall Quality Award at the sixth
annual BayCare Quality Sharing
Day. Quality Sharing Day celebrates
BayCare’s commitment to Quality and
provides a venue for team members
to highlight their best practices and
performance improvements within the
health system.
During the event, Benefactors such as Joni Shaffer and Bill and Bobby Jacobsen
were recognized for their gifts to Mease Countryside and the new Entel
Outpatient Surgery Center was unveiled. Dr. Steve Jacobs also announced a new
million dollar fund-raising effort – the Dr. Kerry Kaplan Chair for Cardiology,
which will fund excellence in cardiac services throughout the hospitals of
Morton Plant Mease. Kerry J. Kaplan, MD, FACC, is board certified in internal
medicine and cardiovascular disease and is a founding member of the Heart &
Vascular Institute of Florida. For more information on Mease Countryside or
the Dr. Kerry Kaplan Chair, please contact Amanda Fisher at (727) 461-8636 or
e-mail amanda.fisher@baycare.org.
Team Member Campaign Exceeds Goal
Morton Plant Mease Primary Care won the overall
Quality Award at the annual BayCare Quality
Sharing Day.
This year’s Caring for Our Community Campaign, “Caring and Sharing Go
Hand in Hand,” celebrated Morton Plant Mease’s commitment to giving
back to their workplace and community by exceeding the campaign goal of
$375,000. Over the past decade, the team members of Morton Plant Mease
have contributed more than $3 million, recognizing them collectively as
Benefactors to MPM Foundation. Caring for Our Community is an annual
campaign in which the hospital’s team members, volunteers and medical
staff have the opportunity to support Morton Plant Mease Foundation, the
United Way of Tampa Bay and/or the Family Care Fund. The Family Care
Fund provides financial support to team members who have experienced an
unexpected emergency.
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o pens
pa v ili o n
A x elr o d
Raising the Bar for Comprehensive
Morton Plant Hospital’s
Axelrod Pavilion Opens
Extraordinary Philanthropist
Leads the Fight Against Cancer
Upon entering the two-story atrium of Morton Plant
Hospital’s new Axelrod Pavilion, it is easy to see how the
use of such design elements as natural light, warm wood
tones, rock walls and bamboo are intended to create a
center of healing and comfort.
Having survived
three battles with
cancer over four
decades, Shirley
Axelrod wanted to
give back. Having
lost her mother
and only brother
to cancer, she
knew that, “when
someone gets
cancer, their entire
Shirley Axelrod, center, her son Stephen Lewis,
family gets cancer.”
and Linda Kastner, daughter of the late Harvey
Her passion for
Axelrod.
helping find a cure
and to providing support for patients and families led
her to Morton Plant Mease in 2006 when she made a
lead gift of $3.5 million to name the Shirley and Harvey
Axelrod Pavilion.
The new Axelrod Pavilion brings a multitude of services
together under one roof, including a comprehensive
array of cancer services and the Carlisle Imaging
Center. Patients can receive breast diagnostic services
at the Susan Cheek Needler Breast Center, see our
nationally recognized breast surgical oncologists Dr.
Peter Blumencranz and Dr. Kathleen Allen, or access vital
support services and the Evelyn R. Simmers Oncology
Resource Library – without ever leaving the building.
The Axelrod Pavilion is named for Shirley and the
late Harvey Axelrod in recognition of Mrs. Axelrod’s
generous investment in Morton Plant Mease. “We deeply
appreciate Mrs. Axelrod for her vision and commitment
in helping us create a medical space that balances
advanced medical technology in a setting designed to
promote comfort and healing for our patients,” said Kris
Hoce, chief operating officer, Morton Plant Hospital.
Peter W. Blumencranz, MD, FACS, and
Kathleen Allen, MD, FACS, from the
Comprehensive Breast Care Center
of Tampa Bay.
To learn more about
the Axelrod Pavilion
and how you can
get involved in
the Campaign to
Transform Cancer
Care, please contact
Ernestine Bean,
Vice President of
Development,
at (727) 461-8644
or e-mail
ernestine.bean@
baycare.org.
But it isn’t all about money with Shirley. Admittedly older
than she looks, the former model and owner of the wellknown New York night spot The Living Room, gave back
by providing her time as a volunteer in the cancer “wards”
of New York Hospital. By day she was holding the hands of
anxious, suffering patients, while at night she was among
the cigarette-smoking social crowd at her supper club. After
moving to Florida with her late husband Harvey, she has
remained engaged in her battle to stay ever vigilant and
to stay healthy and cancer free, working out at the CheekPowell Wellness Center, which she calls “the club.”
By sharing her wealth with the greater Tampa Bay
community, which also includes major gifts to Moffitt
Cancer Center and the Sun Coast Hospital Foundation,
she has set an example for other philanthropists to follow.
Passionate and compassionate, she is a rare combination of
worldly, savvy and genuine caring – a force with which to
be reckoned for all the right reasons.
Shirley Axelrod cuts the ceremonial ribbon to officially open
the Axelrod Pavilion.
8
T H E
C I R C L e
N E W S L E T T E R
Advanced Breast Cancer
Diagnostic Services Expand
• S usan Cheek Needler Breast Center at Morton Plant
Mease Outpatient Center, located at 2102 Trinity Oaks
Boulevard, Trinity, FL 34655.
Dr. Barbara Bourland with Carroll and
The Susan Cheek Needler Mabel Cheek in front of a photo of
Breast Center inside the
Susan Cheek Needler.
recently opened Axelrod
Pavilion is the first health center in the Tampa Bay area
to offer the Dilon 6800 Gamma Camera. The Dilon 6800
is a high-resolution, compact gamma camera, optimized
to perform Breast-Specific Gamma
Imaging (BSGI), also known as
Molecular Breast Imaging. BSGI is a
complementary diagnostic tool that
helps detect breast cancer after a
mammogram screening requiring a
follow up, and helps detect early stage
cancers even in dense breast tissue.
• 2,000 American men are exp
ected to be
diagnosed with breast cancer this
year, with
about 400 deaths.
• A 2% annual decrease in the
U.S. breast
cancer death rate since 1990 is attr
ibuted
to awareness, early detection and
treatment
advances.
• There are 2.5 million Americ
an women
who are breast cancer survivors.
• Breast cancer ranks #2 among
the deadliest
cancers in American women; #1
is lung cancer.
• The median age of U.S. women
newly
diagnosed with breast cancer sinc
e 1990 is 61.
• One in eight U.S. women
will develop
breast cancer over their lifetime.
e x pan d
The new Susan Cheek Needler Breast Centers offer
diagnostic services in tranquil women-centered
environments featuring amenities such as women-only
changing rooms and private waiting areas. With the help
of a donation from Carroll
and Mabel Cheek, the
first Susan Cheek Needler
Breast Center opened in
2002 at Morton Plant
Hospital. The Cheek
family honored the
memory of their daughter
and her desire to promote
breast cancer research and
early detection.
•4
0,000 American women are
expected to
die this year from breast cancer.
ser v ices
“Providing results to patients in the shortest time frame
possible eases the stresses associated with breast cancer
diagnosis,” said Barbara Bourland, MD, medical director
of the Susan Cheek Needler Breast Center. “Our goal
is to decrease the diagnostic time from weeks to days
with leading medical technology including breast MRI,
nonsurgical biopsies and computer-aided detection.”
• 207,000 women in the U.S.
are expected
to be diagnosed with invasive brea
st cancer
this year.
d iagn o stic
• S usan Cheek Needler Breast Center at Mease Countryside
Hospital, located in the Medical Arts Building,
1840 Mease Drive, Safety Harbor, FL 34695.
Do You Know the Numbers ?
cancer
As part of its commitment to providing advanced and
comprehensive breast imaging and diagnostic services,
Morton Plant Mease expanded its breast cancer diagnostic
services and opened two new Susan Cheek Needler Breast
Center locations:
Breast
Cancer Care at Morton Plant Mease
• There is an average one in 23
3 chance of
a woman age 30-39 being diagnos
ed with
breast cancer.
• There is an average one in 69
chance
of a woman age 40-49 being diag
nosed with
breast cancer.
• There is an average one in 42
chance
of a woman age 50-59 being diag
nosed with
breast cancer.
• There is an average one in 29
chance
of a woman age 60-69 being diag
nosed with
breast cancer.
• The American Cancer Society reco
mmends
women with average risk start ann
ual
mammograms at age 40.
• The National Cancer Institute spen
$599.5 million in 2009 on t
breast cancer
research, the most spent on any
major cancer.
Source: The American Cancer Society - Canc
er.org
Dilon 6800
Gamma Camera
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9
N ews
F o u n d ati o n
MORTON PLANT MEASE FOUNDATION NEWS AND UPDATES
Pitch for Pink
Helps Strike Out Breast Cancer
More Than 600 Participate
in Prostate Cancer Awareness Race
Thank you to everyone who participated in the 6th
annual Pitch for Pink Breast Cancer Awareness Night at
Bright House Field. More than 4,000 fans cheered the
Clearwater Threshers to a victory over breast cancer,
which featured Threshers players outfitted in pink
jerseys, auction prizes and a memorable breast cancer
survivor walk around the field before the game. Proceeds
from the event benefited local breast health services
and programs of Morton Plant Mease. Thank you to the
Clearwater Threshers for their continued support and
tremendous contributions to this cause.
More than 600
competitors
took part in
the second
annual Morton
Plant Mease
Foundation
Prostate Cancer
Awareness
Race, a familyThe course took runners through surrounding
friendly 5K
Belleair and Clearwater waterfront
run/walk that
neighborhoods, and featured a Kids Dash
kicked off at
for children age 10 and under.
Morton Plant
Hospital in Clearwater. Presented by Urology Specialists
of West Florida, the race benefited Morton Plant Mease
community screenings and education services, and assists
prostate cancer patients who may not have the resources
for treatment.
MaryAnn Cagen, a
breast cancer survivor,
sang the National
Anthem.
Hospitality Services Program
Is Our Way of Saying “Thank You”
Our Hospitality Services
program was established as
an additional way to thank
those whose gifts support
our efforts to improve the
health of our community.
While all of our patients
receive the same excellent health care, this program
offers our most generous donors with personalized
attention from the Foundation through concierge-type,
non-medical services.
As a member of one of our Chairman’s Societies, you
receive a distinctive membership card with information
about how to contact a Hospitality Services liaison.
Services include providing you or an immediate family
member with personal assistance during an emergency
situation, making a physician appointment or inquiring
about the availability of a private room.
Upon admission, members are identified in the hospital’s
record system as a Foundation friend. The Foundation is
notified of your admission and a representative will visit
to ensure your peace of mind.
For more information, please call the Foundation
at (727) 462-7036.
Skip Cline Society
Supports Pediatric Services
The Skip Cline Society continues its mission to support
pediatric services at the hospitals of Morton Plant Mease
in two ways. The group recently donated a neonatal
intensive care unit (NICU) baby simulator for the nurses
and physicians at Mease Countryside and Morton Plant
hospitals. The conference room at the new St. Joseph’s
Children’s Specialty Center at Mease Countryside
Hospital has also been named the Skip Cline Society
Education Conference Room to commemorate their
philanthropic support.
Named in memory of Harry Sykes “Skip” Cline Jr.,
members of the Skip Cline Society, ages 21-45, contribute
$500 annually to help advance pediatric services at
Morton Plant Mease. The group also organizes signature
annual events such as the lobster bake “Claws for a
Cause,” the family-friendly “Seawall Rodeo” fishing
tournament, and
holiday party. To
learn more about the
Skip Cline Society,
please contact
Vasilea Kaplanis,
development associate,
at (727) 725-6307
or e-mail
vasilea.kaplanis@
Harry and Janie Cline in front of the Skip
baycare.org.
Cline Society Education Conference Room
that is used for community health events
and children’s educational seminars.
10
T H E
C I R C L e
N E W S L E T T E R
A Charitable Gift Annuity is an irrevocable
commitment to Morton Plant Mease Foundation,
and is a general obligation of the Foundation –
backed by all our assets. A donor transfers
money, stock or property to Morton Plant
Mease Foundation and receives a guaranteed
fixed income for one or two lives, to start either
immediately or at a later date chosen by the
donor. The combination of partially tax-free
income and the initial charitable deduction
makes this arrangement quite attractive.
The minimum gift to set up a Charitable Gift
Annuity is $10,000.
Morton Plant Mease Foundation is happy to
provide gift illustrations for you that demonstrate
tax savings on capital gains, charitable deductions
and guaranteed life income with tax-free return
of principal in many instances. It takes only a
minute to give us the information we need to
prepare a personalized gift annuity proposal
for you. There is no cost or obligation and your
inquiry will be treated in complete confidence. As
with any charitable gift agreement, we encourage
you to consult with your financial advisor as well.
Each individual has very personal reasons for
giving. If you would like more information on
a Charitable Gift Annuity with the Foundation,
please contact Marty Matula, Executive Vice
President, at (727) 461-8642, or e-mail
marty.matula@baycare.org. Please note that the
Charitable Gift Annuity rates will once again
be going
Charitable Gift Annuity Rates
down on
January 1,
One Life
Two Lives
2012.
Age
Rate
Age
Rate
66
5.4%
66/70
4.9%
75
6.5%
75/80
5.9%
80
7.5%
85/87
7.6%
90+
9.8%
88/90
8.5%
Celebrating 25 Years of Outstanding Service
Special congratulations to Marty Matula, executive vice president,
for her 25 years of service to Morton Plant Mease Foundation,
which includes launching our Planned
Giving program in 1988. Marty spent
eight years as a member of the University
of Wisconsin-Madison faculty and two
years as Dean of the Planned Giving
curriculum of the Institute of Healthcare
Philanthropy while at MPM Foundation.
During these years, she is credited with
raising more than $100 million in
support of the hospitals of Morton Plant
Mease – including the largest health care
charitable gift annuity in the nation at
Marty Matula was recently
that time. Marty also established the
recognized for her 25 years of
Adler Society, Financial Counseling
service with a special trophy
Services (FCS), Honorary Physicians
from Foundation Benefactor
program and Care Coordination program. and friend, Dr. Zena Lansky.
P L A N N I N G
You’ve heard the old
adage that it’s better
to give than to receive.
But with a Charitable
Gift Annuity, you help
yourself at the same
time you are advancing superior health care at the
not-for-profit hospitals of Morton Plant Mease.
You can increase your income, save taxes and
advance your legacy by establishing a Charitable
Gift Annuity.
E S T A T E
Establish Your Legacy With the Ultimate Philanthropic Investment
A Special Gift With a Lasting Impact
Just one of the many individuals impacted by Marty Matula’s
career is Joe Wiessinger. Joe reached out to Marty for a fitting
naming opportunity to honor and memorialize his mother
and father with a gift to Morton
Plant Mease. His father, Dr.
Russell Wiessinger, was an
anesthesiologist in Ohio who had
a particular interest in medicine.
His mother, Ann Wiessinger, was
an officer for many years in the
women’s auxiliary to the Ohio
State Medical Association.
Joe Wiessinger made a planned gift to
With Marty’s encouragement, Joe name Morton Plant’s medical library in
made a planned gift to name the memory of his parents Dr. Russell and
Ann Wiessinger.
medical library at Morton Plant
Hospital in memory of his father’s
life work and mother’s dedication,
in hopes that others would follow
by honoring their loved ones. But
maybe most important, according to
Mr. Wiessinger, “it just felt good to
give back to the community at large
through the hospitals of Morton
Plant Mease because of the hospital’s
constant presence in our community.”
Dr. Russell and
Ann Wiessinger
We ask that you please consider including Morton Plant Mease
Foundation in your will or trust, and when you do, please tell
us so that we may thank you.
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11
NON-PROFIT
ORGANIZATION
U.S. POSTAGE
PAID
Tampa, FL
PERMIT No. 3443
M P M F OU N D A T I O N . O R G
1200 Druid Road S., Clearwater, FL 33756-1926
Pay It Forward By Giving Back
Every day at the hospitals of Morton Plant Mease,
babies are born, bones are set, cuts are stitched,
people are scanned by CTs and MRIs and blood is
tested. Lives are saved.
or any other caregiver who provided extraordinary
service, dedication and care to the needs of you,
your family and friends. The individual you choose
to recognize will receive a
special card and Certificate of
Appreciation.
The doctors, nurses and
caregivers are the life force
behind our nationally
recognized care. What better
way to show your appreciation
this holiday season than giving
a gift in honor of those who
made a difference to you.
We are now offering you a
way to recognize the stellar
members of our health care team through the
“Grateful Patient” program. As a grateful patient, you
can honor a physician, nurse, housekeeper, dietitian,
laboratory technician, transporter, physical therapist
During the holidays, please
consider making a gift that
will not only touch the life
of the person you choose to
honor, but may also save the
lives of people whom you
may never know who rely on
the hospitals of Morton Plant
Mease. For more information on the Grateful Patient
Program, please contact Patty Sutton, Director of
Annual Giving, at (727) 725-6116 or
patty.sutton@baycare.org.
Scan this code with your smart
phone to read more about our
Grateful Patient Program.
A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE 1-800-435-7352 WITHIN THE STATE. REGISTRATION DOES NOT IMPLY
ENDORSEMENT, APPROVAL OR RECOMMENDATION BY THE STATE. MORTON PLANT MEASE FOUNDATION, FLORIDA REGISTRATION #CH321, RECEIVES 100% OF ALL CONTRIBUTIONS AND DOES NOT USE PROFESSIONAL FUND-RAISING
SOLICITORS. Please write to us at our address if you wish to have your name removed from the list to receive fund-raising requests supporting the hospitals of Morton Plant Mease Health Care and their affiliates.
1200 Druid Road S., Clearwater, FL 33756 • 1840 Mease Drive, Suite 403-B, Safety Harbor, FL 34695
|
(727) 462-7036
|
mpmfoundation@baycare.org
|
MPMFoundation.org
BC112181-1111