2012 Philanth R o P y Re P o R t

Mease Dunedin Hospital
Morton PLANT Hospital
MORTON PLANT NORTH BAY Hospital
Supporting the Not-for-Profit Hospitals
of Morton Plant Mease Health Care
2012 Philanthropy Report
Mease Countryside Hospital
2012 New Morton Plant Mease Foundation Board Members
Glenn P. Bergoffen
Glenn Bergoffen is the former vicechairman for Morton Plant Mease
Foundation’s board of directors, has
chaired the Foundation’s Community
Impact Committee and was an active
cabinet member on the Campaign for
Mease Dunedin Hospital. Glenn and
his wife Leah chaired the Foundation’s
2009 Toast to Life Gala that raised more than $350,000
for Mease Countryside and Mease Dunedin hospitals.
He has also served on the Clearwater Jazz Board and the
Broadway and finance committees of Ruth Eckerd Hall’s
Board. Glenn has enjoyed a successful career for more
than 50 years in the wholesale automobile business and
is currently the president of Another Day in Paradise Boat
Club in Tarpon Springs.
Bill W. Clarke
Bill Clarke is a U.S. Army and OSS
veteran of World War II and a graduate
mechanical engineer. He worked in
steel plants in Chicago and in 1951
joined the CIA where he met his wife
Claire. During this time he served with
British intelligence in London. At the
U.S. Department of Commerce in 1963,
he was a Director in the Office of Export Control and
then became Commerce’s Director of Chinese Affairs.
After retiring from government in 1979, he became
Vice President of BET Trading Associates selling oil field
equipment in China. In 1986, he turned his attention
to volunteering and has served with the Hospice of the
Florida Suncoast, the Dunedin Police, and for the past
25 years with Morton Plant Caring Partners. During his
term as Caring Partners President, he was instrumental in
establishing their CareVan transportation service.
Robert J. Entel, MD
Dr. Robert Entel is a partner at Radiology
Associates of Clearwater and is the
Medical Director of Radiology at Morton
Plant North Bay Hospital. He is currently
a Clinical Affiliate Professor at the USF
College of Medicine in Radiology and
Family Medicine. In 2005, Dr. Entel
received the “Excellence in Medicine Award” for Mease
Hospitals. He has also received the Outstanding Service
Award from the Pinellas County Medical Association and
a Special Recognition Certificate from the Florida Medical
Association. Dr. Entel was the 2009 recipient of the Gold
Medal from the Florida Radiological Society.
Molly L. Lea
As a longtime resident of the
Clearwater area, Molly Lea has
had the opportunity to work with a
number of organizations, including
Ruth Eckerd Hall, St. Paul’s School
and the Salvation Army. As one of
Morton Plant Mease Foundation’s
leading advocates for decades, she
has served multiple times on the Charity Ball committee,
was on the steering committee for Caring Times and was
actively involved with the fund-raising efforts for building
Cantonis ER-1 and the Morgan Heart Hospital on the
Morton Plant campus. Molly has also been a member
of the Foundation’s Spirituality and Healing in Medicine
committee since its inception. As a previous Foundation
board member, she served on the Community Impact
Committee and the Committee on Directors.
Kate Tiedemann
When Kate Tiedemann opened
the doors of Katena Products, Inc.,
in 1975, she worked seven days a
week out of her basement to get her
business off the ground. By traveling
every weekend to ophthalmology
meetings across the country, she
eventually built a client base for
her delicate ophthalmic surgical instruments. Today,
Katena is the largest independently owned American
company dedicated exclusively to ophthalmic surgical
instrumentation. In the United States, Katena markets its
products directly to more than 7,000 surgeons, outpatient
surgery centers and hospitals, and through a global
network of distributors, to customers in more than 110
countries around the world. Even though she is now
retired here in Florida, Kate also serves on the Saint Clare’s
Foundation Board of Trustees in New Jersey.
In the face of my second term as chairman of Morton Plant
Mease Foundation, I’ve decided to make wellness a focal
point for this year and several years to come. Working with
the Foundation, I am frequently reminded of how easily we
can access knowledge and expertise through the educational
programs at Morton Plant Mease.
For example, did you know that the Morton Plant Mease
Diabetes Education Center is the community leader in
diabetes education and treatment? They have a lot to be proud of when
it comes to prevention, early detection and proper disease management,
such as offering more diabetes classes than any other facility in Florida.
As time goes by, I’m comforted knowing that I’m giving my energy and
time to such a community-minded organization. And if someone I know
is interested in information or a diagnostic screening for heart disease,
diabetes, cancer or another health issue, I know they will find what they
need at Morton Plant Mease.
We are often quick to jump to treatment protocols and technological
advances in medicine, but I hope you will join me in pausing to
acknowledge that prevention through education and modified lifestyle are
every bit as important in preserving the health of our community.
Nancy M. Ridenour
Chairman
James S. Watrous
Vice Chairman
Doug R. Birch
Treasurer
Roz J. Doyle
Secretary
Roberto M. Bellini, MD
Glenn P. Bergoffen
Brett M. Blumencranz
Bill W. Clarke
Michael E. Connor
Earle S. Cooper
Robert J. Entel, MD
Bruce E. Fyfe
Steve I. Haire, MD
Molly L. Lea
Shirley I. Long
Kevin C. Mason
Mary Ann McArthur
Sandra P. Miller
Judy A. Mitchell
Thomas C. Nash II
Paul L. Phillips, MD
Parker J. Stafford
Marsha M. Starkey
Kate Tiedemann
Glenn D. Waters
I’m grateful to the hospitals of Morton Plant Mease for their dedication
to wellness, and I’m grateful to you for making it all possible through
your gifts and generosity. I hope you will continue to support Morton
Plant Mease, thereby helping to prevent illness and promote wellness
throughout our community.
Emeritus
Many thanks and sincere wishes for a prosperous 2012,
Ex-Officio
Dan W. Carlisle
Carroll W. Cheek
Gladys Douglas Hackworth
Steven L. Cass
Chair, Corporate Associates
Nancy M. Ridenour
Morton Plant Mease Foundation Board Chair
Colleen Dauterman
Chair, Financial Counseling
Services
William R. Francisco
Chair, Arbor Vitae Society
Mission: To inspire people to improve the health of the community through
their support of Morton Plant Mease Foundation.
Vision: Morton Plant Mease Foundation will be recognized nationally as a
premier philanthropic institution. Through our compassion, innovation and
dedication, along with increasing physician involvement, we will become a
catalyst for improving the health of the communities we serve.
Values: The values of the Morton Plant Mease Foundation family are integrity,
compassion, respect, responsibility, trust and excellence.
Andrew J. Lynn
Chair, Donald Roebling Society
Christine Ruppel
Co-chair, Skip Cline Society
Wendy H. Thomas
Co-chair, Skip Cline Society
Letter From the Chairman
And Morton Plant Mease gives the same attention to heart disease,
which is still the primary cause of death for men and women in the United
States. Prevention is especially important with heart disease because in
the early stages patients may not experience any symptoms. Fortunately,
the cardiac specialists at Morton Plant Mease can help patients identify,
monitor and manage the common factors that lead to heart disease,
such as high blood pressure and cholesterol, and they offer personalized
treatment plans as well as exercise and nutrition programs through their
conveniently located Wellness Centers.
2012 Board Members
2011 Morton Plant Mease Foundation Year in Review
The close connection between the
hospitals of Morton Plant Mease and
their neighbors throughout the Tampa
Bay area reveals a unique spirit of giving,
a relationship characterized by people
caring for the hospitals that cares for
them. Looking back at 2011, thanks to the
community’s generosity, the Foundation
experienced another memorable year
that included the opening of the Shirley
and Harvey Axlerod Pavilion on the
Morton Plant campus. As you reflect on
the many accomplishments highlighted
throughout this year’s Philanthropy
Report, you should feel proud knowing
your contributions continue to transform
nationally renowned health care “right in
your hometown.”
2011 Annual Meeting
The Golden Flame Philanthropy Award was presented at
the 2011 Annual Meeting posthumously to Dorothy and
Jim Mitchell, and accepted by son Dewey Mitchell and
daughter Mary Mitchell Avery in front of nearly 400 guests.
As Benefactors to the Foundation, the main lobby at
Morton Plant North Bay Hospital is dedicated as the Jim
Mitchell Family Lobby. The nationally recognized Mitchell
Rehabilitation Hospital is also named in appreciation for
for Jim and Dorothy’s generosity to their not-for-profit
hospital. The 2012 Golden Flame of Philanthropy was
recently presented to Larry Morgan.
The Mitchell family accepted the 2011 Golden Flame Philanthropy
Award posthumously for Dorothy and Jim Mitchell.
2
Gladys Douglas Cardiac Rehabilitation
Program
Morton Plant Mease’s Cardiac Rehabilitation Program
was named in honor of Foundation Benefactor Gladys
Douglas Hackworth this past May in recognition of her
philanthropy. The program, offered at Mease Countryside
and Morton Plant hospitals, was originally founded nearly
25 years ago, and with more than 900 annual patient visits,
the program is one of the largest in Pinellas County. As the
Foundation’s first woman to be named Director Emeritus,
Gladys is also the benefactor of our Forever Fit “bridge to
wellness” group, a program that connects cardiac rehab
with independent workouts without supervision.
Benefactors Gladys Douglas Hackworth and Dr. Paul Phillips at the unveiling
of the Gladys Douglas Cardiac Rehabilitation Center at Morton Plant.
Shirley and Harvey Axelrod Pavilion Opens
The new Axelrod Pavilion on the Morton Plant Hospital
campus opened its doors this past summer. With a focus on
cancer services, the Axelrod Pavilion is the new home for an
expanded Susan Cheek Needler Breast Center, the Carlisle
Imaging Center, the Evelyn R. Simmers Oncology Resource
Library and the offices of oncology physicians, including
Dr. Peter Blumencranz and Dr. Kathleen Allen from the
Comprehensive Breast Care Center of Tampa Bay. The top
floor of the Axelrod Pavilion was recently transformed for
the Foundation’s 50th Charity Ball gala where nearly 600
attendees came together to raise $300,000 for charity care
programs at Morton Plant Mease.
Shirley Axelrod cuts the ceremonial ribbon to officially
open the Axelrod Pavilion.
Mease Countryside Hospital’s 25th Anniversary
Morgan Heart Hospital’s 5th Anniversary
Twenty-five years ago, north Pinellas County was a rapidly
growing area with new homes being built and families
moving in every day. In that same year, Mease Countryside
Hospital opened as a 100-bed hospital. Today, Mease
Countryside Hospital is a 300-bed acute care hospital with
more than 1,600 team members celebrating 25 years of
improving the health of the community. To celebrate its
25th anniversary, the Mayor of the City of Safety Harbor,
Andy Steingold, read a proclamation that marked the
occasion as Mease Countryside Hospital Day.
In its single largest expansion in its history, Morton Plant
Hospital opened the new Morgan Heart Hospital in
November 2006, thanks to a lead gift by the Larry Morgan
family and the generosity of our community. Today, it
combines award-winning care with a state-of-the-art
facility that has helped save and improve thousands of
lives. This past November, leaders from the community
came together to celebrate the accomplishments of the
nationally recognized hospital and were of the first to learn
about the new hybrid operative suite that opened earlier
this year.
From left to right: Glenn Waters, President, Morton Plant Mease; Andy
Steingold, Mayor of the City of Safety Harbor; Lou Galdieri, COO of Mease
Countryside and Mease Dunedin hospitals
Joan Kline, Dee Dee Morris, Colleen Rutiri and Marye Eubanks
at the Morgan Heart Hospital celebration.
New Physicians Reception
The Donald Roebling, Arbor Vitae and Gold Circle
societies of Morton Plant Mease Foundation hosted the
7th Annual New Physicians Welcome Reception at the
Dunedin Fine Art Center. This annual event conveys the
enthusiasm that our community feels about having such
a talented group of physicians join the medical staffs of
Morton Plant Mease Health Care.
This year’s New Physicians Reception will be held on October 23, 2012.
“One Magical Night” Gala
The 4th annual “One Magical Night” Gala, held at the
prestigious Champions’ Club in Trinity, welcomed nearly
250 guests. Chaired by Richard and Laura Bekesh, the
event benefited charity care at Morton Plant North Bay
Hospital in New Port Richey and raised a record $125,000.
Benefactors Marsha and Jay B Starkey at the “One Magical Night” Gala.
TransAmerica/AEGON Golf Tournament
The 22nd Annual TransAmerica/AEGON Golf
Tournament was the event’s most successful year ever,
raising approximately $125,000 in support of the Dr.
George Morris Earn As You Learn nursing education
programs. For more than a decade, this unique
program has provided a stipend for nursing students
at Morton Plant Mease to relieve pressures created by
the need to work full time, go to school and provide
for their families.
The 23rd annual tournament will be held on October 11, 2012,
and will benefit the Dr. Morris Earn As You Learn programs.
3
Transforming Health Care Through Philanthropy
What would our community be like without
YOUR Morton Plant Mease hospitals? How
much does it mean to each and every one
of us to know that right here in our own
backyard we have one of the finest health
systems in America today? Is there anywhere
else in this country that has the quality of
health care we have in a community our size?
Buildings and technology are only as good as
the talented professionals who use them. At
Morton Plant Mease, we have hundreds of
doctors and thousands of nurses all committed
to giving you personalized attention and
making you feel like you are the only patient
they have. The programs you fund help them
help you.
How proud we should all be of the programs
our gifts are funding. Philanthropy is the
catalyst for that margin of excellence that only
private dollars can provide. Our cancer patient
and family support program known as CaPSS
was originally funded by your Foundation.
Our Dr. George Morris Earn As You Learn
nursing education program was launched
with Foundation dollars. Our Spirituality and
Healing programs - the chaplaincy residency
that makes clergy available 24/7 in all our
hospitals, the ethics consults often linked to
end of life decisions and the CARE Channel
providing soothing music and images in every
single patient room - all were launched by
Foundation funding.
As we complete our $110 million 2nd Century
Campaign this year, we will be broadening
our focus to embark on a wellness initiative
with programs to help you help yourself
enhance your health and quality of life. It’s
a partnership. We will do all we can to help
you stay well and out of our hospitals and
emergency departments. We will always be
here for you whenever you need us, because
you have always been there for us.
Thank you for all you have done, are doing
and will do in the future. Your gifts truly do
make a difference every day in someone’s life.
Holly H. Duncan, MA, CFRE
President and CEO,
Morton Plant Mease Foundation
Program Funds Distributed by MPM Foundation in 2011 to the
Hospitals of Morton Plant Mease
Cancer Services: 7%
Cardiovascular Care: 3%
Community Outreach: 15%
Diabetes Services: 10%
Family Medicine Residency: 13%
Neurosciences and Rehab: 4%
Nursing and Patient Care: 23%
Physician Engagement: 6%
Spirituality and Healing: 13%
Volunteer Engagement: 2%
Women and Children’s: 4%
4
Spiritually and Healing in Medicine
Volunteer Resources’ Camp Living Springs
Excellence in Cardiovascular Care
Cancer Services
Diabetes Education
Nursing Services
Discovering that you have
cancer can create a ripple effect
throughout your entire life. Thanks
to the generosity of our community,
our support groups are available
to cancer patients and their family
and friends in order to learn about
the latest treatment advances, find
ways to heal the mind, body and
spirit, and gain solace from others
who know exactly what it is like to
have cancer.
The Morton Plant Mease Diabetes
Education Center is the community’s
leader in diabetes education and
treatment with a team of certified
diabetes educators. Thanks to a
grant from the Roy Speer Foundation,
the certified diabetes educators
promote successful self-management
behaviors, including healthy eating,
being active, taking medications and
other interventions to prevent the
development of diabetes.
For more than a decade, the
Foundation has supported innovative
programs that improve patient care
that collectively go a long way toward
enhancing the education, recognition,
retention and recruitment initiatives
of our nurses. All four Morton
Plant Mease hospitals received
the prestigious Magnet status
honor from the American Nurses
Credentialing Center.
Cardiovascular Care
Family Medicine Residency
Pediatric Care
The Valve Clinic at Morgan Heart
Hospital combines the expertise
of cardiovascular surgeons,
cardiologists and other cardiac
care experts to deliver the highest
quality of heart care to patients
with complex valve disorders.
This year, the Foundation will
be granting an RN Navigator to
facilitate the multidimensional roles
from early diagnosis to treatment
options and cardiac rehabilitation.
The Family Medicine Residency
provides physician education and
clinical training for 26 residents at
the Turley Family Health Center. In
collaboration with the USF College
of Medicine, this program serves
as a vital primary care physician
base and resource for Morton
Plant Mease and our underserved
community. The Foundation also
supports the Residency’s Primary
Care Sports Medicine Fellowship.
Thanks to the fund-raising efforts
of the Foundation’s Skip Cline
Society, a neonatal intensive care unit
(NICU) baby simulator was funded
for the nurses and physicians at
Mease Countryside and Morton Plant
hospitals. This SimNewB Advanced
will be used for Neonatal Resuscitation
Drills to enhance communication
during an emergency, improve
teamwork and increase patient safety.
Community Outreach
Neurosciences
Spirituality and Healing
The primary goal of every
community health care organization
is not only to reach out to its
community, but also to address
the essential health needs of their
neighbors and friends. Through the
hospitals of Morton Plant Mease,
we believe in providing financial
support to other not-for-profit
organizations that help to improve
the health of the community. Learn
more on the next page.
The Madonna Ptak Center for
Alzheimer’s Research and Memory
Disorders program provides
high-quality, compassionate care
to patients and caregivers living
with Alzheimer’s and other memory
disorders. The Neurosciences
Institute at Morton Plant combines
the advanced medical specialties
of neurology and neurosurgery to
create a strong medical advantage
in the treatment of brain, spinal
cord, nervous disorders and stroke.
The Spirituality and Healing in
Medicine program focuses on the
mind, body and spirit of total
patient care. Morton Plant Mease’s
interdisciplinary Pastoral Care team
serves our patients, families and
team members by making use of
their spiritual resources as they deal
with health care issues and providing
spiritual encouragement 24 hours a
day, seven days a week.
Granting a Healthier Tomorrow
Looking back at 2011, the Foundation raised nearly $7 million for the purchase of cutting-edge,
lifesaving equipment and the funding of essential programs and services. The Philanthropy Report
is here to explain how your generous contributions impact the programs, facilities and the nationally
recognized patient care at the hospitals of Morton Plant Mease. Your gifts can be directed toward
any area that holds a particular meaning for you, or it can be an unrestricted gift to be applied to
wherever the need is greatest. Without the support of individual donors like you, we would not be
able to fund such programs as:
5
Through grants to the hospitals of Morton Plant Mease, the Foundation believes in providing financial support to
our many community outreach partnerships that significantly help to meet the health care needs of the uninsured
and under-insured individuals living in our community to lead healthier lives and reduce non-emergent emergency
room visits.
Helping Those Who Help Others
Advanced
er Free Clinic’s
“The Clearwat
d Medications
an
r
Practione
se
ur
N
s
ed
er
st
Regi
meet the need
cantly help to
ifi
gn
si
s
m
e,
ra
m
Prog
, low-inco
d chronically ill
of the acute an
living in our
n
re
and child
ts
ul
ad
d
re
su
unin
e working
majority are th
e
Th
.
ity
un
m
com
their own, are
ugh no fault of
ro
th
ho
w
or
po
emiums, but,
rd insurance pr
fo
af
to
ify
le
ab
un
k, do not qual
choose to wor
ey
th
e
e
us
es
ca
th
be
gether,
t assistance. To
for governmen
rams
two vital prog
mber
increase the nu
t and
ul
of available ad
tments
in
pediatric appo
,
ar
ye
by 4,500 per
inuity
nt
co
improve the
d
an
re
of patient ca
of
e
op
expand the sc
.”
Clinic services
iro,
Jeannie Shap
ctor
Executive Dire
Clinic
ee
Clearwater Fr
“2011 was a year of
continued growth
for Homeless
Emergency
Project (HEP) with
services rendered
to 1,798 people,
including 57 families, 117 children, and
509 veterans finding shelter and services;
of them only 13 percent returned to
homelessness. These numbers are
considered a success in our field of
service and are a true indication that the
partnership we have with Morton Plant
Hospital is having real impact. All of us at
HEP thank the Foundation’s support and
pledge our continued effort to ending
homelessness in our community one
person and one family at a time.”
Barbara Green, President/CEO
Homeless Emergency Project (HEP)
6
“Thousands of
Pasco County
residents
benefit due
to the grant
funding Morton
Plant Mease
provides to the
Good Samaritan
Health Clinic. This
allows for half the
funding for our Nu
rse Practitioner to be
full time and treat the
needy uninsured
patients at our Clini
c. I am proud to be
part of a community
where people feel
a sense of pride, wh
ere people care for
one another and wh
ere we are all worki
ng
together to create
a healthier future.”
Melissa Fahy, CEO
Good Samaritan He
alth Clinic of Pasco
95,
“Since 19
La Clinica
ana
Guadalup
ed
has provid
ent
rg
non-eme
re
health ca
elow
rance,
who fall b
ve no insu
a
to those
h
d
n
a
l
h care
rty leve
ing healt
the pove
of obtain
s
n
ease
a
e
M
m
t
n Plan
with no
ity. Morto
n
u
munity
m
m
m
o
o
great c
in the c
a
n
e
e
b
on has
ey have
Foundati
support th
e
th
the
h
it
w
hanks to
partner
e years. T
th
em,
r
e
st
v
sy
o
h
d
lt
e hea
provide
th
to
t
n
ra
re to
on’s g
rgency ca
Foundati
non-eme
n
e
iduals
iv
iv
g
d
e
we hav
sured in
in
n
u
0
0
n 55,0
ilege to
more tha
it is a priv
s
A
y.
it
n
mmu
ou for
in our co
e thank y
w
,
ty
ie
c
to so
give back
thers.”
to help o
s
u
g
helpin
f Directors
r, Board o
te
n
e
rp
a
Jana C
ana
Guadalup
La Clinica
Mary Ann and Bernie Powell are the
Foundation’s largest Benefactors.
Hope … Her Favorite Four-Letter Word
A Shared Journey for Two Cancer Buddies
It began with a persistent
cough. But Lori Kursay
had other things to focus
on. Her husband was
deployed in Iraq. She
changed jobs, joining
Morton Plant Mease as
an occupational therapist
(OT) and certified hand
“The cancer has humbled me
therapist after 19 years
and taught me about what really
with another hospital
matters. And what really matters are
system. Her mother, who
the people in my life and spending
time with them,” Lori said.
was already a breast
cancer survivor, was
diagnosed with leukemia in May 2010 and died several
weeks later. Lori herself was undergoing tests and scans
for what turned out to be a benign tumor in her breast.
They began their cancer
journeys as strangers.
MaryAnn Cagen was
diagnosed with stage IIA
invasive lobular cancer
of the right breast in
January 2011 and had a
mastectomy in March. Sue
Reitmeyer was diagnosed
with stage IIA invasive
ductal cancer of the right
breast in February 2011
and had a mastectomy in
March.
To prepare for her breast surgery, Lori underwent a chest
X-ray, which revealed a collapsed upper right lobe of her
lung. Further tests were negative. However, the collapsed
lobe, possibly a congenital abnormality, could not be
reversed. To prevent likely bronchitis or pneumonia in the
future, surgical removal of the right upper and middle
lobes followed. After surgery, pathology tests found
what the chest X-ray did not — a large tumor in her lung.
Lori was diagnosed with stage IIB lung cancer. Her focus
abruptly shifted.
“I cried hard for 10 minutes,” she said. “Anytime I face
something that scares me, I turn to someone who can give
me hope,” Lori said. This time, it was a CaPSS counselor.
“We talked a lot about hope. Hope made me realize
there are things I can do that are in my power. So I try to
educate myself and let my support network know what’s
going on.”
“I make plans so I have things to look forward to,” Lori
said. “With my cancer, I consider all possible outcomes
and make plans to address each of them. I don’t want to
be so focused on dying that I miss living. Hope keeps me
going and lets me know I have options.”
MaryAnn Cagen, left, with her new
friend Sue Reitmeyer.
MaryAnn and Sue first met at a Women’s Cancer Support
Group through the CaPSS. Right away they became
“cancer buddies,” supporting each other through their
treatment. In the process, they’ve become lifelong friends.
“When I was first diagnosed, I was shocked and scared,”
recalls MaryAnn. “My surgeon suggested I contact a
CaPSS counselor. I knew I needed to get support from
other people going through what I was going through,
and the counselor suggested I attend the Women’s
Group. After Sue and I first met in group, we asked our
doctors, who were in the same practice, if we could begin
our chemo on the same day and time. It really helped to
know that I would have a “chemo buddy.”
“I think everyone should attend a support group to see
that they’re not alone,” said Sue. “Until you attend one,
you don’t realize the impact that other survivors can have
on you, and that you can have on other survivors. The
experience is incredibly supportive.”
Sue and MaryAnn recall buying each other small gifts for
their very first chemo together and made a point to attend
“Look Good … Feel Better” together. Today, the two
breast cancer survivors are planning family get-togethers
as well.
7
Program Spotlight: Cancer Patient Support Services (CaPSS)
Christie Powell Higgins, daughter of the late Bernie Powell, was diagnosed
with breast cancer in 1975 at the age of 29, but always felt fortunate to have
family and spiritual support during her battle with cancer. During the course
of her treatment, she organized a program providing emotional support and
education to cancer patients where she lived in California. She devoted herself
to the program until she succumbed to metastatic breast cancer in 1981 at age
35. Still heartbroken over Christie’s death, Bernie and Mary Ann Powell turned
to philanthropy and helped create the Cancer Patient Support Services (CaPSS)
program to carry on Christie’s work to help cancer patients and their families.
Morton Plant Hospital Performs First Transcatheter
Aortic Valve Replacement in Tampa Bay
Morton Plant Hospital continues its legacy as a leader
in heart care by performing the first Transcatheter
Aortic Valve Replacement (TAVR) procedure in
the Tampa Bay area. A treatment for severe aortic
stenosis, the TAVR procedure is used for patients
who were previously considered inoperable. The first
two TAVR procedures were performed at Morton
Plant Hospital on February 2, 2012.
“The TAVR procedure is a breakthrough in the
treatment of patients with severe aortic stenosis.
It brings a treatment option to patients where one
previously did not exist,” said Joshua Rovin, MD,
cardiothoracic surgeon and member of the Morton
Plant Hospital Valve Clinic team.
Morton Plant Mease has challenged the community to raise
$1 million in support of the Hybrid Operative Suite.
Aortic stenosis is a disease process that affects the
aortic valve. In late stages of the disease, the valve
does not properly open and close. This causes
the heart to work harder to push blood through
the calcified aortic valve and eventually the heart’s
muscles weaken, increasing the patient’s risk of heart
failure.
“In its severe form, aortic stenosis can be extremely
limiting for a patient to the point of hindering their
ability to perform daily activities,” said Lang Lin, MD,
an interventional cardiologist and member of the
Morton Plant Hospital Valve Clinic team. “Ultimately
our goal is to help patients regain function and
hopefully return to the activities they once enjoyed.”
The Hybrid Operative Suite allows for cardiovascular surgeons
and cardiologists to work together in the same operating room.
The TAVR procedure is performed by a boardcertified, multidisciplinary team of interventional
cardiologists, cardiothoracic surgeons and cardiac
anesthesiologists. “One of the most important
aspects of the TAVR procedure is the teamwork
across medical disciplines,” noted John Ofenloch,
MD, cardiothoracic surgeon and member of the
Morton Plant Hospital Valve Clinic. “We are together
at the operating table taking different roles in
guiding, placing and deploying the replacement
valve.”
For the TAVR and other specialized heart procedures,
Morton Plant, through funding by the Foundation,
constructed a new Hybrid Operative Suite, along
with opening a Valve Clinic for the treatment of
complex heart valve disorders such as aortic stenosis.
Patients receive their surgery and recover in Morton
Plant’s Morgan Heart Hospital.
8
Drs. Joshua Rovin and John Ofenloch were part of the Valve Clinic team that
performed the first TAVR procedure at Morton Plant.
The Dr. Kerry J. Kaplan Chair
The hospitals of Morton Plant
Mease offer award winning
cardiovascular services
that span the continuum of
care - from prevention and
early detection to treatment
and recovery. Each year,
650 open-heart surgeries
and 2,500 interventional
cardiologic procedures are
Paul L. Phillips, MD, FACC
performed at Morton Plant
alone - saving lives and returning patients to better health.
To help continue this tradition of superior cardiac care
to our community, Morton Plant Mease Foundation has
established the Dr. Paul L. Phillips Chair in Cardiology.
Cardiovascular disease is the
leading cause of death in the
United States for both men
and women and accounts
for 40 percent of all deaths more than all forms of cancer
combined. And, a person
with a family history of heart
disease is 10 times more likely
Kerry J. Kaplan, MD, FACC
to suffer from cardiovascular
disease early in life. To
overcome the rising statistics in the Tampa Bay area,
Morton Plant Mease Foundation is seeking community
support to fund the Dr. Kerry J. Kaplan Chair at the notfor-profit hospitals of Morton Plant Mease Health Care.
Facts on the Dr. Paul L. Phillips Chair
• Paul L. Phillips, MD, FACC, received his medical degree
from the University of Virginia School of Medicine. His
post graduate training continued with an internship,
residency, and cardiology fellowship at New York
Hospital-Cornell Medical Center.
• Dr. Phillips has practiced for 30 years at Morton Plant
since being recruited by Dr. Donald Eubanks and Dr.
Michael Williamson in 1981. These two pioneering
cardiologists had established the cardiac catheterization
laboratory and were amongst the first cardiologists in
the country to perform coronary interventions and treat
heart attacks with catheter based therapy. Dr. Phillips
complemented his partners by helping to establish the
noninvasive modalities that would assist with diagnosing
and following patients with heart disease and helped
create the nuclear cardiology and echocardiography
laboratories at the hospital.
• Dr. Phillips is the current managing partner of Clearwater
Cardiovascular and Interventional Consultants. He
received the Excellence in Medicine Award in 1999 and
the teaching award from the Morton Plant Primary Care
Program in 2005. He serves as an affiliate professor at
the University of South Florida School of Medicine.
• Dr. Phillips currently serves on Morton Plant Mease
Foundation’s board, where he also served as chairman.
He was instrumental in propelling his practice as the first
physician group recognized as Foundation Benefactors
with giving of more than $1 million in support of the
hospitals. Paul and his wife Liz are also Benefactors.
Facts on the Dr. Kerry J. Kaplan Chair
• Kerry J. Kaplan, MD, FACC, is board certified in internal
medicine and cardiovascular disease and is a founding
member of the Heart & Vascular Institute of Florida.
He graduated from Northwestern University School
of Medicine and completed his residency in internal
medicine and fellowship in cardiology at Northwestern
University Medical Center.
• Dr. Kaplan served as President of the Mease Hospital
Medical Staff, served on the Board of Trustees for
Morton Plant Mease and the Foundation, received the
2004 Excellence in Medicine award and is currently on
the Physicians Advisory Council.
• Dr. Kaplan actively participates in ongoing clinical
research to provide patients with new medical therapies
to transform the current standards of care - all in an
effort to provide his patients with better outcomes and
more rapid recoveries.
• Mease Countryside Hospital’s cardiovascular services
provide an emergency cardiac center specializing in
treating patients experiencing the most critical type
of heart attack - an ST elevation myocardial infarction
(STEMI) - and expanded its cardiac care services to
include elective angioplasty.
To learn how you can make a difference by supporting the Dr. Paul L. Phillips Chair or the Dr. Kerry J.
Kaplan Chair, please contact Amanda Fisher, vice president of Development for Morton Plant Mease
Foundation, at (727) 461-8636 or amanda.fisher@baycare.org.
9
Ensuring a Legacy of Cardiac Care Excellence
The Dr. Paul L. Phillips Chair
Spotlight: Nursing Services
Spotlight: Diabetes Education
In recognition of our nursing excellence, Morton Plant
Mease received the Magnet designation twice from the
American Nursing Credentialing Center (ANCC). Morton
Plant Mease is only the sixth health care system in the
country to achieve Magnet recognition, and nationwide,
only approximately 7 percent of hospitals have earned the
four-year Magnet designation from the ANCC.
Did you know that approximately 26 million Americans
have diabetes? Access to quality health care services and
prevention measures, including patient education, are
essential steps in saving lives, lowering medical care cost
and reducing disability.
The generosity from our community allows our health
system to offer innovative programs that enhance patient
care and help our nurses excel in their field.
Nationally Recognized Care
Including:
• Dr. George Morris Earn As You Learn Program:
Program helps attract and retain quality nursing
personnel by providing a stipend for nursing students to
relieve pressures created by the need to work full time,
go to school and provide for their families.
• Lois Odence Planters Scholarship: Established in 2001,
this needs-based scholarship is awarded to Morton
Plant Mease nursing students to help pay for additional
expenses, such as child care and transportation.
• Annie Miller Scholarship: Over Annie Miller’s 43 years of
exemplary service as a registered nurse (RN) at Morton
Plant Hospital, she earned the well deserved status as a
respected leader, mentor, coach, counselor and friend.
The Annie Miller Scholarship was established in 2003 to
provide scholarships to licensed practical nurses (LPN)
enrolled in the RN program.
• Katherine T. Smith Scholarship: Since 1999, this
scholarship has provided additional funds above and
beyond tuition assistance for RNs who are pursuing a
bachelor’s or master’s degree in nursing. Morton Plant
Mease is in need of more baccalaureate and master’s
prepared nurses to serve as clinical experts for team
members and to direct care.
With a focus on wellness, the Foundation will be looking
for community support to help fund the following diabetes
programs at Morton Plant Mease:
• Diabetes Education Center: The main goal of this
program is to remove barriers to access and provide
individuals without insurance coverage with a system of
care through comprehensive diabetes self-management
education and training services. These educational
services are a patient-centered and collaborative
process through which individuals with diabetes gain the
knowledge and skills needed to modify behavior and
successfully manage their disease.
• Certified Diabetes Educators: The Diabetes Education
Center’s education team consists of Certified Diabetes
Educators who are registered nurses and registered
dietitians specially trained and skilled in helping people
with diabetes understand the disease and develop and
achieve behavioral changes that, in turn, lead to better
clinical outcomes and improved health status.
• Gestational Diabetes Program: Roughly 10 percent
of all pregnant women develop diabetes. To provide
them the knowledge and tools they need to have a
safe pregnancy and delivery, the Morton Plant Mease
Diabetes team has developed a special program for
expectant moms. Expectant moms receive training on
a glucose monitoring system, counseling on glucose
management, nutritional therapy, breastfeeding
awareness, postpartum diabetes screening and
preconception planning.
• Morton Plant-Turley Diabetes Project: This nationally
recognized project helps uninsured patients with
diabetes, who are treated as inpatient or emergency
room patients, but then are no longer able to access
follow-up care due to limited personal resources.
Discharged patients who meet the program’s criteria
now have access to medical care at the Turley Family
Health Center to help manage their disease.
Members of Morton Plant Mease’s Nursing Leadership team
2011 graduates of the Dr. George Morris Earn As You Learn Nursing Program
10
Morton Plant Mease believes that excellence in patient care should embrace a holistic view of health and wellness. In the
acute care setting, quality care not only includes the physical aspects of treatment, but also the spiritual, psychosocial
and emotional aspects. Over the past six years, thanks to the generosity from the community, the Foundation has been
supporting several Pastoral Care programs focused on the mind, body and spirit of total patient care, including:
• Comprehensive Ethics Program: Morton Plant Mease
has developed an active clinical ethics program with an
interdisciplinary committee that is called upon to review
and offer advice on some of the most complex cases in
the health system, conflicts among caregivers and issues
such as withholding and withdrawing treatment.
• CARE Channel: Thanks to a lead gift from Foundation
Benefactor Shirley I. Long, the CARE Channel provides
soothing scenery and music available 24 hours a day on a
designated television channel in patient rooms at all four
Morton Plant Mease Hospitals and at the Madonna Ptak
Morton Plant Rehabilitation Center.
• Palliative Care Program: The goal of this program is
to uphold the value of a person’s quality of life. The
interdisciplinary team works with the physicians, patient
and family to evaluate and address the patient’s physical,
spiritual and emotional needs. The program’s focus is to
alleviate suffering, enhance quality of life and allow the
patient to live with dignity and freedom.
Integrating the Practice of Faith with Nursing
Faith community nursing is the specialized practice of
professional nursing that focuses on the intentional care of
the spirit as part of the process of promoting holistic health
and preventing or minimizing illness in a faith community.
Since 2007, the Foundation has supported this program
through a grant that utilizes trained registered nurses
to administer health education programs, preventive
screenings, chronic disease management education,
wellness counseling, patient advocacy, resource referral
and support group development in their congregation.
Faith community nurses getting ready for a “Back to School”
health fair at their church.
Faith community nurses preparing to start
a blood pressure screening at their church.
“The Foundation’s
support of the Faith
Community Nursing
program has resulted
in an incredible amount
of critical health
interventions and wellness
resources being delivered to the communities that Morton
Plant Mease serves. In 2011, our faith community nurses
had in-person contacts with more than 11,000 individuals
- with 982 of these people being referred to seek further
medical attention, some on an urgent basis. Your funding
of the faith community nursing program puts a face
on our health care system, and that face is of a caring,
professional nurse reaching out to those in need.”
Faith Allen, RN, FCN
Manager, Faith Community Nursing Program
Director of Pastoral Care Elected to Serve
Association of Professional Chaplains
Reverend Mary Margaret Atkinson,
D.Min, BCC, Morton Plant Mease’s
director of pastoral care, has
been elected board member and
secretary of the Association of
Professional Chaplains (APC), a
multifaith association established
to promote quality chaplaincy
care through advocacy, education,
professional standards and services
to more than 4,000 members.
Margie Atkinson, D.Min,
BCC, Director of
Pastoral Care
Margie developed and established the Clinical Pastoral
Education program at Morton Plant Mease and
implemented the bereavement follow-up program. She
holds a master of divinity degree from Southwestern
Baptist Theological Seminary and a doctor of ministry
degree from Brite Divinity School. Margie became a board
certified chaplain in 2002, endorsed by Texas Baptist. She
has been a chaplain for 16 years, in management for 10
years, and has served in a hospice setting, child and acute
medical centers.
11
Spirituality and Healing in Medicine
• Clinical Pastoral Education: As the leading international
clinical training program for clergy, this program provides
interfaith, professional education for ministry. Last year at
Morton Plant Mease, five full-time chaplains with seven
interns provided more than 10,000 visits to patients,
families and team members.
Updates to the Hospitals
Morton Plant Mease News and Notables
Morton Plant North Bay Hospital Breaks
Ground for New Surgical Center
Morton Plant North Bay Hospital continues expanding
with its planned surgical center to offer patients advanced
surgical procedures. Expected to open in early 2013,
the new surgical center will expand from four to six new
operating suites and two new endoscopy/procedure suites.
The new operating suites will measure up to 675 square
feet, replacing the current 350-500-square-foot operating
rooms.
“With larger operating rooms, Morton Plant North Bay
Hospital will be able to accommodate advanced surgeries
for less invasive procedures. More and more surgeries
are minimally invasive, which can lead to a faster recovery
time for patients,” said Hal Ziecheck, Morton Plant North
Bay Hospital chief operating officer. “We continue to
be committed to the health of all of West Pasco, so it’s
important for us to expand our services to meet the health
care needs of our community.”
With the expansion of the Starkey Medical Tower and
its recently opened cardiovascular center, Morton Plant
North Bay Hospital is well on its way to creating a modern
community-based medical complex to serve the West
Pasco community for generations to come.
The Starkey Medical Tower, named after Jay B and Marsha
Starkey, who have been one of West Pasco’s pioneer
ranching families, features all private patient rooms, an
intensive care unit, medical surgical unit, new respiratory
care services and the Richard and Laura Bekesh Education
and Conference Center.
Mease Countryside
Hospital received “BabyFriendly” status by the
World Health Organization
(WHO) and the United
Nations Children’s Fund
(UNICEF), and the
Care Award from the
International Board of
Lactation Consultant
Examiners (IBLCE) and
Mease Countryside set a record
the International Lactation
by delivering 2,011 babies in
Consultant Association
2011.
(ILCA) in 2011. In order to
achieve “Baby-Friendly”
designation and Care Award, the hospital demonstrated its
ability to offer breastfeeding mothers the information, skills
and support needed to successfully initiate and continue
breastfeeding their babies.
Tool Now Offered to Minimize Risk for Student
Athletes Who Suffer Concussions
Morton Plant Mease’s sports medicine program for student
athletes recently implemented ImPACT, Immediate PostConcussion Assessment and Cognitive Testing, an objective
measurement tool used for concussion screenings. Part of
a trial program geared for high school student athletes,
ImPACT is a neurocognitive test that measures visual and
verbal memory, reaction time, impulse control and visual
motor time. The baseline test can then be compared to
a follow-up test after a concussion occurs to determine if
there are any changes in the brain and whether or not the
student athlete needs to be sidelined for a period of time.
Concussions are brain injuries that disrupt normal brain
functions and caused by a bump, jolt or blow to the head
or body. Some signs of a concussion include headaches,
nausea, balance problems, concentration or memory
problems, confusion, and blurry vision.
Morton Plant North Bay’s new surgery center
is expected to open in early 2013.
Mease Countryside Sets New Annual Record
for Babies Delivered at Hospital
Mease Countryside Hospital’s labor and delivery unit was
extra busy in 2011 and set a new hospital record for babies
born in one year. Mease Countryside welcomed more than
2,000 babies delivered at the hospital, exceeding the past
average of 1,800 per year.
“Our labor and delivery team were so excited to set a
new hospital record with actually 2,011 babies delivered
in 2011,” said Linda Bando, labor and delivery nurse
manager. “We are thrilled that we had the opportunities
to be part of, and work with, more parents-to-be in the
community to help grow their families this year.”
12
Morton Plant Mease’s comprehensive concussion
management program involves certified athletic trainers,
primary care physicians,
neuroradiologists,
neuropsychologists and
certified vestibular physical
therapists. The program’s
goal is to increase
awareness among parents,
coaches and student
athletes and provide
educational materials
and follow-up evaluations
to determine return to
play timelines for student
Currently, ImPACT testing is
athletes.
being done on student athletes
at Seminole High School and
Clearwater High School.
s of Morton Plant Mease
New Wound Care Center Provides
Convenience for North Pinellas Patients
“Earning a second ENERGY STAR rating is a significant
achievement because it validates that these efforts are
successfully helping to manage our resources, while also
benefiting the environment through better conservation
practices,” said Lou Galdieri, chief operating officer for
Mease Dunedin and Mease Countryside.
“We are committed to continuing these efforts while also
maintaining the highest quality of patient care possible.”
The new Mease Countryside Wound Care Center at East
Lake Outpatient Center now offers patients needing care
for chronic wounds another location option in the north
TheTrinity
Woundareas.
Care offers the latest technology,
Pinellas and
including this hyperbaric chamber.
Patients who have slow or nonhealing wounds will be able
to have the problem assessed and undergo treatment at
the new location. The center utilizes the latest advanced
equipment and procedures with the goal of providing a
comfortable and tranquil environment. Among the types
of wounds and conditions that can be treated at the new
Center are arterial, diabetic and venous stasis ulcers and
pressure wounds.
“Patients receiving treatment for chronic wounds usually
have multiple appointments, so finding quality care in a
convenient location can be significant to their recovery,”
said Charles Boothby, DO, medical director, Mease
Countryside Wound Care Center. “Whether a wound
requires specialized therapeutic treatments or hyperbaric
oxygen therapy, our medical team has the ability to
provide individualized medical care using advanced
technology.”
The new Mease Countryside Wound Care Center at East
Lake Outpatient Center is located at 3890 Tampa Road,
Suite 201, in Palm Harbor. Morton Plant Hospital has
offered wound care treatment at Cheek-Powell Heart and
Vascular Pavilion for more than a decade.
Mease Dunedin Earns Second ENERGY STAR
for Superior Energy Efficiency
Mease Dunedin Hospital earns a second ENERGY STAR.
Morton Plant Only U.S. Hospital Selected
13 Years for Top Heart Care
Morton Plant Hospital is the
only U.S. hospital named
in the Thomson Reuters 50
Top Cardiovascular Hospitals
study for all 13 years the
study has been conducted.
This annual, quantitative study of more than 1,000
hospitals identifies the nation’s best providers of inpatient
cardiovascular services.
One example of Morton Plant Hospital’s commitment to
patient-centered care is its call-back program for heart
surgery patients. After patients have gone home, an
RN calls patients to help evaluate the progress of their
recovery. “Our goal is to help reduce readmissions by
checking to see if patients are taking their medications
and following other care instructions,” said Mahesh
Amin, MD, FACC, cardiologist and Morton Plant Mease
cardiology section chairman. “Often, patients have
questions that can be answered right on the phone.”
According to the Thomson Reuters study, Top 50 hospitals
maintain lower 30-day readmission rates for heart attack
and heart failure patients.
Mease Dunedin Hospital continues to rank among leading
facilities nationwide recognized for superior energy
efficiency, earning it the prestigious ENERGY STAR for the
second consecutive year. ENERGY STAR is a joint program
of the U.S. Environmental Protection Agency (EPA) and the
U.S. Department of Energy that is designed to minimize
energy consumption, cut costs and reduce impact on the
environment through voluntary energy-efficient products
and practices.
13
“I ended up needing to have an emergency C-section
because I was actually getting ready to have a stroke
because my blood pressure was so high. My placenta had
stopped feeding my daughter and we had four hours to
get to Mease Countryside Hospital. Our daughter was
only 4 pounds when she was born. She was in intensive
care for five days. I was scared and didn’t know what to
do, but the doctors reassured me that everything was
going to be okay and that she was going to be all right.
If it wasn’t for them, I wouldn’t be here, and she wouldn’t
be here.”
Stories from the Heart
Christina
“I’m a police officer. One Friday afternoon while on
duty, I started experiencing severe abdominal pains that
kept getting worse throughout the day. Come to find
out, it was a ruptured appendix. Born and raised here
my entire life, my grandma was a nurse at Morton Plant
North Bay. It was the only place I wanted to go. This was
my first time as a patient in a hospital, and everyone was
very reassuring. After I had my surgery, I was able to get
back to doing the things I love. They gave me quality
care when I needed it the most. The staff at Morton
Plant North Bay Hospital treated me like a real person,
not like a number.”
Gregory
“I’ve been heavy most of my life. The weight made me
feel like I was trapped inside my own body and I never felt
confident about myself. I felt out of control with my eating
and the weight loss surgery I received at Mease helped me
gain control of my eating and my life. I now feel like a new
person. I can really have fun and feel the joys of life again.”
Angela
“The lady who helped me register for my surgery must
have seen the fear in my eyes, because she touched
my hand and said ‘It’s going to be okay.’ So right off,
it calmed me and let me know that, hey, everything is
going to be okay. I’m in good hands here. Morton Plant
is all about support – before, during and after treatment.
Their programs don’t just support patients physically,
they support the spirit as well. They let you know that
you are not alone.”
Jeanene, breast cancer survivor
14
Volunteers welcome visitors at lobby entrances and
provide comfort to visitors in waiting areas.
Volunteering Is a Healthy Habit
Our volunteer organizations provide an invaluable service
to our community by performing tasks for our physicians,
team members and patients that are critical to hospital
operations. In 2011, Morton Plant Mease enjoyed the
services of more than 2,000 adult and teen volunteers
working in our hospitals and our off-site facilities. These
volunteers contributed 270,000 hours of service this past
year in a variety of roles:
• Bedside support was provided to more than 315,000
contacts. These volunteers include volunteer nurses,
patient companions, caring paws, and service desk and
chaplain visitors.
• Customer service was provided to more than 335,000
contacts through tram services and reception areas in
campus office buildings.
Volunteers work behind-the-scenes with a variety of office-related tasks.
• Community services were provided to more than
22,300 contacts including van transportation (CareLift,
CareVan and HealthRide), Friend-to-Friend, phone care
telephone reassurance and special events (Camp Living
Springs and the Celebration Picnic).
• The 85 Faith Community Nurses provided services to
11,216 community members.
• Volunteers generated $308,000 to donate back to
Morton Plant Mease Foundation.
Make a positive difference in
someone’s life. Volunteering to help
others is not only a wonderful way
to support your community, it also
promotes wellness and an active
lifestyle. Morton Plant Mease Volunteer
Services offers many worthwhile and
rewarding volunteer assignments, both
inside the health care setting and in
the community. Volunteers use their
special skills, learn new skills, meet new
people and maintain an active lifestyle.
Please call (727) 734-6262 today
to learn about the many volunteer
opportunities available.
Camp Living Springs is a three-day annual retreat for cancer patients
designed to promote healing, relaxation and to nurture the spirit.
Canine friends visit patients through the Caring Paws program.
Free transportation is provided to and from our facilities
for community members in need.
15
Foundation President Receives Highest Professional Award for Health Care Fund-Raising
Congratulations to our very own Holly Duncan for recently receiving
the Harold J. (Si) Seymour International Award from the Association for
Healthcare Philanthropy. This prestigious award is given for distinguished
leadership to someone whose career reflects exemplary standards of
excellence in fostering philanthropy and volunteerism.
The Foundation of Philanthropy
“There is something almost magical about receiving this award,” said
Holly. “It gives you permission to reflect on all you have done, and most
importantly, why you kept on doing it all these years. I thrive on helping
people do what they want and need to do. It is all about what giving can
do to transform our donors and our institutions.”
Holly is in her 16th year as the president and CEO of Morton Plant Mease
Foundation. She previously served as vice president for development at
both the Florida Aquarium and Ruth Eckerd Hall. She also was director of
major gifts at Eckerd College and director of development at Lowry Park
Zoo and the Florida Orchestra. Her development career has spanned over
three decades raising more than $250 million for nonprofit organizations in
the Tampa Bay area.
Holly Duncan received the Harold J. (Si) Seymour
International Award from the Association for
Healthcare Philanthropy.
Make a Gift in Memory/In
Honor of a Loved One
Make a Gift That Will Have
a Lasting Legacy
Make a Gift in Honor of a
Special Caregiver
Tribute gifts support the mission of
Morton Plant Mease Foundation
as they honor or memorialize
individuals important to the gift
giver. Honorarium gifts are a
special way to express gratitude
to a friend, coworker, colleague
or family member that will surely
brighten someone’s day. A
memorial gift celebrates the life
of a loved one who has passed
away and helps in expressing your
sympathy for grieving families.
While cards and flowers are always
appreciated, a memorial gift
acknowledges the care that your
loved one received, while making
a difference in the lives of so many
others.
Gift Planning, or Planned Giving to
which it is often referred, presents
the greatest opportunity for mutual
benefit to both the donor and the
hospitals of Morton Plant Mease by
helping you to maximize your tax and
personal financial benefits, while at
the same time enabling you to make
gifts of a magnitude you may have
never thought possible. A planned
gift can be expressed in various ways
such as giving a bequest, charitable
remainder trust, annuities and life
insurance. Please consider including
the Foundation in your will or trust,
and when you do, please tell us so that
we may thank you.
Through our new Grateful Patient
Program, you can now honor a
physician, nurse, housekeeper,
dietitian, laboratory technician,
transporter, physical therapist or
any other caregiver who provided
extraordinary service, dedication and
care to the needs of you, your family
and friends. The doctors, nurses and
caregivers are the life force behind
our nationally recognized care. What
better way to show your appreciation
than giving a gift in honor of those
who made a difference to you. The
individual you choose to recognize will
receive a special card and Certificate
of Appreciation.
To make a tribute gift, please call
the Foundation at (727) 462-7036,
or visit our online Tribute Giving
page at MPMFoundation.org.
16
For more information on
Planned Giving, please contact
Marty Matula, executive vice
president, at (727) 461-8642 or
marty.matula@baycare.org.
For more information on the
Grateful Patient Program, please
contact Patty Sutton, director of
Annual Giving, at (727) 725-6116 or
patty.sutton@baycare.org.
Morton Plant Mease Foundation’s Benefactors can be characterized as extraordinary philanthropists who share a
long-term relationship with their community-based hospital of choice and its mission to improve the health of the
community. They understand the need for philanthropy in elevating their hospital to the highest level and often
invest their time and expertise as a Board or committee volunteer. Benefactors who reach this giving level are
typically recognized with an exclusive naming opportunity on a building, lobby and/or program.
Thank you to the following Benefactors for their generosity that will touch the lives of generations to come.
Morton Plant Mease Benefactors
William* and Elizabeth* Adler
Anonymous
Auxiliary of Mease Health Care
James G. and Mary M. Avery
Shirley and Harvey* Axelrod
Florence P. Barrett*
Michael G.* and Anastasia H. Cantonis
Daniel W. and Nadine J.* Carlisle
Carroll W. and Mabel A. Cheek
Genevieve Christ*
Clearwater Cardiovascular & Interventional Consultants
Jerome J.* and Ilene S. Cole
Kate Tiedemann and Ellen Cotton
CVS/pharmacy
Norman E.* and Cecile L.* Demers
Lawrence H.* and Marjorie A. Dimmitt
Daniel M., Sr., and Rosaleen J. Doyle
Daniel M., Jr., and Nicole K. Doyle
Jack M.* and Ruth B.* Eckerd
Herbert E. and Mary A. Ehlers
Robert J. Entel, MD
Lisa and George W. Etheridge Jr.
Frederick E. and Aleta B. Fisher
Ethel G. Forbell*
H. James Free, MD, and Carole J. Free
Paul B. Goldenfarb, MD, and Sondra* Goldenfarb
Alice Grahn*
Sarah M. Walker Guthrie
Gladys Douglas Hackworth
William R.* and Clara F.* Harris
Harold L.* and Leona* Hoefman
Robert A.* and Dagny* Horat
Thomas W. Inseal*
William L. and Elaine Jacobsen
William R. Jacobsen
Elmore* and Wendy F.* Knaack
Zena Lansky, MD, and Warren L. Rodgers
Harris E.* and Shirley I. Long
James A. Martin Jr.
D. Dewey and Rebecca L. Mitchell
James W.* and Dorothy S.* Mitchell
William A. and Mary Elizabeth Mitchell Foundation
Larry C. Morgan
Patricia B. Morgan
Morton Plant Caring Partners
Morton Plant Mease Team Members
Margaret D. Pereira*
Paul L. Phillips, MD, and Elisabeth A. Phillips
Florence Pillow*
Bernard F.* and Mary Ann* Powell
Joanne and Harvey L. Prior
Wilbur F.* and Madonna M.* Ptak
Rhoda Newberry Reed Foundation
Roy E.* and Joan D. Shaffer
Richard B. and LaVerne M. Siple
Jay B and Marsha M. Starkey
Charles D. and Kathleen P. Strong
Eleanor F. Thompson*
Stewart and Linda A. Turley
James L. and Dorothy D. Villa
James T. Walker Sr.* in memory of Sarah Moores Walker*
Mary B. Wells*
Eli* and Wilma L.* Witt
*Deceased
17
Honoring Our Most Extraordinary Philanthropists
Morton Plant Mease Foundation is proud to be able to recognize nearly 100 of our special friends as Benefactors.
This remarkable group of philanthropists has contributed $1,000,000 or more cumulatively over their lifetime
in support of the hospitals of Morton Plant Mease to ensure that the highest quality health care is available for
everyone in our community.
Mort on Plant Mease Founda tio n
Donor Bill of Rights
Philanthropy is based on voluntary action for the common good. It is a tradition of giving and sharing that is primary
to the quality of life. To ensure that philanthropy merits the respect and trust of the general public, and that donors
and prospective donors can have full confidence in the nonprofit organizations and causes they are asked to support,
we declare that all donors have these rights:
I.To be informed of the organization’s mission, of the way the organization intends to use donated resources, and
of its capacity to use donations effectively for their intended purposes
II.To be informed of the identity of those serving on the organization’s governing board, and to expect the board
to exercise prudent judgment in its stewardship responsibilities
III. To have access to the organization’s most recent financial statements
IV. To be assured their gifts will be used for the purposes for which they were given
V. To receive appropriate acknowledgement and recognition
VI.To be assured that information about their donation is handled with respect and with confidentiality to the extent
provided by law
VII.To expect that all relationships with individuals representing organizations of interest to the donor will be
professional in nature
VIII.To be informed whether those seeking donations are volunteers, employees of the organization or hired
solicitors
IX.To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share
X.To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers
The Donor Bill of Rights was created by the Association of Fundraising Professionals (AFP), the Association for Healthcare Philanthropy (AHP), the Council for
Advancement and Support of Education (CASE), and the Giving Institute: Leading Consultants to Non-Profits.
1200 Druid Road S., Clearwater, FL 33756 | 1840 Mease Drive, Suite 403-B, Safety Harbor, FL 34695
Phone: (727) 462-7036 | Fax: (727) 461-8131 | E-mail: mpmfoundation@baycare.org | Web site: MPMFoundation.org
A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY
CALLING TOLL-FREE 1-800-435-7352 WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL OR RECOMMENDATION BY
THE STATE. MORTON PLANT MEASE FOUNDATION, FLORIDA REGISTRATION #CH321, RECEIVES 100% OF ALL CONTRIBUTIONS AND DOES NOT USE
PROFESSIONAL FUND-RAISING SOLICITORS. Please write to us at our address if you wish to have your name removed from the list to receive fund-raising
requests supporting the hospitals of Morton Plant Mease Health Care and their affiliates.
Find us on Facebook.
BC120398-0412