(Bundschu) Family - Sonoma Valley Chamber of Commerce

SUMMER 2007
All in the
(Bundschu) Family
W. Spain St. Sonoma State Historic Park
SONOMA PLAZA
City Hall
W. Napa St.
To
San Francisco
1st St. West
Mc Donell St.
Maple St.
To Napa
Broadway
12
To Napa &
San Francisco
12
68448.svbiznews.feb07.km
contents
On the cover:
Front row: Liz, Eva and Gracie
Bundschu; back: Nancy, Jim and
Jeff Bundschu
president’s letter
2
Molly Fedorchak
Happenings
4
Breakfast forum
Sonoma County EDB
7
Helping business succeed
Risk Management
8
Reputation risk
Downtown
9
Hit the Road, Jack
Business Compliance
10
Listen up!
Springs
11
Arroyo Veterinary Hospital
Economic Development
12
California Chamber
Where good ideas become
good business
14
Importance of education
Cover story
16
Sustainability in a family business
Vintners & Growers
22
Wine education series
Leadership
23
Meet the alumni
Promoting Community
24
Nonprofits at work
Business Briefs
26
News from local businesses
Ambassador’s Notes
29
Businesses are not islands in
Sonoma Valley
Business Education
30
Work ethic awards
Membership
33
Renewing and new members
Silly Questions
36
Filtering your data
Photo M.J.WICKHAM
SONOMACHAMBER.COM
1
president’s letter
The Value of
the Chamber
You may know that Sonoma Valley
Chamber has earned several industry
awards for its programs and publications to
promote and support its member businesses.
The Sonoma Valley Map, Relocation Guide,
Shop Sonoma Business Directory, Sonoma
Business Magazine and sonomachamber.
com are all a part of this effort to promote
our 700 members.
What you may not know is that the
Chamber also works “behind the scenes”
every day to help business keep regulatory
costs down, provide a skilled local
workforce and to inform members about
pending legislation and regional business
and industry trends.
Molly Fedorchak
Sonoma Natonal Bank
What you may not
know is that the
Chamber also works
“behind the scenes”
every day to help
business keep
regulatory costs
down …
2
Creating a strong local economy
The Economic Development Partnership
is a joint program of the Sonoma Valley
Chamber of Commerce, the City of
Sonoma, and Sonoma County.
The partnership helps businesses apply
for city and county redevelopment grants
and loans, maintains a database of vacant
commercial and office space, provides
training workshops and strategic counseling
services for business owners, and educates
the business community on the wide
range of development resources available
throughout the region.
Promoting the community
Leadership Sonoma Valley is designed
to identify, train and motivate the finest
SONOMACHAMBER.COM
current and future leaders from all segments
of Sonoma Valley and to prepare them
for involvement in community-oriented
leadership roles.
These skills are applied throughout the class
year offering an in-depth community-based
curriculum featuring current community
leaders, expert panels and field tours.
Providing networking opportunities
From monthly Business After Hours to the
Chamber’s sell-out Breakfast Forums, topquality networking events are available
throughout the year for members to
promote their business and build valuable
business contacts.
Representing business interests to
government
The Chamber communicates with elected
officials and provides legislative advocacy
for area business interests on the local,
county, state and national level. Legislative
forums are held for members to meet
with representatives about challenges and
opportunities facing businesses.
Encouraging political action
The Chamber keeps members up to date
on the issues and pending legislation that
affect the Valley business community and
to encourage member participation in local
government affairs. At election time, the
Chamber sponsors candidate forums for
Sonoma City Council and other local races
and issues candidate endorsements.
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SONOMACHAMBER.COM
happenings
August Sebastiani and Jared Huffman at the “Get Green” business
breakfast forum held March 30 at the Fairmont Sonoma Mission Inn.
June
“State of Real Estate and
Building” Breakfast Forum
Friday, June 1, 2007, 7 a.m.
registration, program 7:30 to 9
a.m.
Fairmont Sonoma Mission Inn & Spa*
Business After Hours
June 21, 2007, 5:30 to 7 p.m.
Bartholomew Park Winery*
July
Business After Hours
July 19, 2007, 5:30 to 7 p.m.
Bank of the West*
August
Business After Hours
Aug. 16, 2007, 5:30 to 7 p.m.
*Chamber members come together
for a monthly social and networking
event. A brief update on local
business events and resources
is presented, and new Chamber
businesses are introduced. Host
provides tasting of Valley wines and
hors d’oeuvres.
Complimentary.
Charles Schwab Cup Championship Check Distribution and 2007
Tournament Launch. Individuals pictured in the photograph and
their organizations are as follows: 1. Barbara Buss - Sonoma Valley Hospital; 2. Debbie Sweek - Young Life (Sonoma Chapter); 3.
Kathy Witkowitcki - Sonoma Valley Mentoring Alliance; 4. Stephanie Dunn - CommonBond Foundation; 5. Amber Behrans - Sonoma
County Children’s Charities; 6. David Pier - Boys and Girls Club Valley of the Moon; 7. Jason Zajonc - Twin Valley Aquatics; 8. Kris
Van Giesen - Hanna Boys Center; 9. Lori Barger - The First Tee of
the North Bay Amanda Beeler is the 2nd; David Grieve, Chairman
for the 2007 Charles Schwab Cup Championship is holding the trophy. Not pictured but given a contribution: 1. Jim Schnabel - Habitat
for Humanity; 2. Marcy Smothers - Valley of the Moon Children’s
Foundation. The cumulative total of donations to Sonoma County
charities for the past four years is over $1 million. The 2007 Schwab
Cup Championship dates are Oct. 22 to 28. Ticket and volunteer
information, (707) 939-4131.
Vintage Race Car Festival returns to Sonoma
Community members will not only enjoy some of Sonoma Valley’s finest offerings, but they will also aid a very good cause
when the Vintage Race Car Festival returns to the Sonoma Plaza on Saturday, June 2.
This annual event is always a crowd-pleaser as approximately 30 vintage race cars take a lap around the four square
blocks surrounding the Sonoma Plaza under a full California Highway Patrol escort. The cars will then be parked in the
horseshoe and are on display for your viewing pleasure. The festival also includes a sampling of some of the finest foods
and wines from Sonoma Valley purveyors.
All proceeds from the event benefit Speedway Children’s Charities, the charitable arm of Infineon Raceway.
It’s a way to involve the town of Sonoma in the Wine Country Classic Vintage Car Races, which take place at Infineon
Raceway that weekend (June 2-3). More than 250 vintage cars, dating as far back as 1915, will tackle the twisting road
course in a full weekend of racing. Following Saturday’s on-track action, about 30 vintage race cars will depart the raceway, led by the CHP, for their journey to the Sonoma Plaza, which includes the lap around the block. Once parked in the
square, fans can vote for their favorite car, and also for the best local car entered.
The Vintage Race Car Festival will run from 5:30 to 8 p.m., and tickets are $30 in advance ($35 at the event). Call (800)
870-RACE for details or e-mail dsilver@infineonraceway.com.
SONOMACHAMBER.COM
5
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6
SONOMACHAMBER.COM
Sonoma County EDB
Creating countywide
programs to help
businesses succeed
The Sonoma County Economic
Development Board (EDB) is a county
agency charged with developing and
implementing programs designed to sustain
a healthy local economy and help local
businesses start, grow and prosper.
The heart of this ongoing EDB effort is
research the creation and analysis of a broad
range of business-related data that will be
helpful to all business owners when making
decisions.
The EDB works with a pair of nationally
noted economists, Dr. Steve Cochrane of
Moody’s Economy.com in Pennsylvania
and Dr. Chris Thornberg of Beacon
Economics in Los Angeles. In addition, the
EDB undertakes a considerable amount of
research within its office. Reports on all these
efforts can be read at the EDB Web site,
www.sonomaedb.org/reports.
Recently issued studies include the “2007
Sonoma County Indicators Report” that
details social, economic, environmental,
health, tourism and workforce trends in
Sonoma County. Also new are the “2007
Wine Insider Report” and the inaugural
editions of the “Transient Occupancy Tax
Report” and the “Sonoma County Labor
Market Review.” Other studies are issued as
the year progresses.
Through various programs, the EDB also
presents a number of events throughout
the year to inform and assist business. In
January, the EDB held the annual State
of the County breakfast, featuring Doug
Henton from Collaborative Economics
talked about the importance of cultivating
economic clusters, and Supervisor Valerie
Brown discussing challenges facing the
county.
The EDB sponsors many programs, one that
has received extensive positive feedback
from the business community is the Business
Environmental Alliance (BEA), which fosters
voluntary adoption of beyond-compliance
environmental practices that enhance
financial performance of local businesses. At
the recent annual BEA Breakfast, a number
of companies that employ exemplary
environmental practices were honored. The
Sonoma Valley honoree was Vella Cheese.
The BEA recently hosted a Hospitality
Opportunities Seminar for Valley tourism
properties, in conjunction with the Sonoma
Valley Chamber, the Sonoma Valley Visitors
Bureau, the Bed and Breakfast Association
of the Sonoma Valley and others.
In partnership with the Workforce
Investment Board, the EDB recently
presented a countywide Youth Symposium
with 225 attendees, and a Hospitality Career
Fair that drew 300 job seekers.
This year, Wendy Peterson of the Sonoma
Valley Visitors Bureau was selected to lead
the revitalized Visitors Center Committee,
a group representing all the visitors centers
in the county. Under Peterson’s leadership,
several exciting new programs are planned.
And, the Economic Development Board’s
newest boardmember comes from the
Sonoma Valley. Supervisor Valerie Brown
has appointed Joe Orlando, the managing
director of SVB Analytics, to the board.
Next up on the EDB agenda will be Steve
Cochrane’s presentation of his annual
economic forecast for Sonoma County.
He’s scheduled to speak on May 31, at a
breakfast at the Hyatt Vineyard Creek Hotel
in Santa Rosa, an annual event that always
sells out.
Ben Stone
Executive Director
Next up on the
EDB agenda
will be Steve
Cochrane’s
presentation of his
annual economic
forecast for
Sonoma County.
You can register for this event at www.
sonomaedb.org/events or by calling 5657298.
SONOMACHAMBER.COM
7
RISK MANAGEMENT
Reputation
Risk:
Why it is so
important for
a business to
address now
by Bobbie Bleistift Collins
How do you identify what may hurt business reputation?
• At least annually, look around your businesses and its infrastructure. Are there
problems you have been meaning to address? Has your business been growing in
new directions without adequate controls?
• Ask your customers. A customer satisfaction survey is an effective method of
identifying issues that impact your customers, sometimes more than you know.
• Ask your employees. One of the best ways to effectively identify risk issues and
solutions is to encourage the business culture of sharing problems and solutions.
A manager alone may not know every detail of every business process, but
collectively the group knows strengths and weaknesses.
• Take a step back and look at the whole business strategically and make sure all the
products and services are well integrated. Even when large businesses go through
intense operational reviews, they don’t always identify process gaps when they
look at pieces of the business and not the where the pieces interface within the
business.
• Look at modern technology and trends. Are you keeping up with your industry?
And as importantly, does the technology you are employing work well for your
business, your employees and your customers?
• Are there regulations that your business should follow that you have been too
busy to comply with or your business is just “sort of” following? Make sure you
understand the purpose of the requirement, don’t just fill in the required forms.
This article is the sixth on “Managing
Business Risks.” To get copies of my earlier
Risk Management articles on “Risk and Cash
Management,” “Business Recovery Planning,”
“Information Security,” “Workplace Safety”
and “Theft of Goods and Services,” see my
Web site www.businessrisksolutions.net. If there
are any particular risks or controls you have
questions about or would like assistance, call
or e-mail me.
8
Bobbie Bleistift Collins, owner, of Business Risk
Solutions has over 20 years’ of experience in
financial, operational and strategic risk analysis
in the financial industry as a management
consultant and as a business owner. Business
Risk Solutions helps businesses identify risks
and put appropriate controls in place. Bobbie
can be reached at (707) 477-7739 or at
bcollins@businessrisksolutions.net.
SONOMACHAMBER.COM
Reputation risk is something that all
businesses should carefully consider. Once
a business gets a bad reputation, it is more
difficult to correct than fixing the problem in
the first place. A reputation may never be
truly repaired.
If you look at recent headlines you can
see how reputation risk has hurt otherwise
well-managed companies. A recent public
example of reputation risk was Jet Blue’s
paralysis during a snowstorm. However,
even smaller, less public businesses face
reputation risk every time they interact with
customers, employees and the public.
Reputation risk usually involves negative
publicity due to one or more poor business
practices and may also lead to loss of
revenue and litigation. For instance, the
problem could be caused by an inadequate
or risky process that your business has
been meaning to address or hasn’t updated
in quite a while such as an inadequate
information security process that results in
the release of customer or strategic business
information. Or an inadequate workplace
safety procedure may lead to an injury to
an employee. Or a customer may pose a
problem. Another example is poor customer
service.
What can you do about the problems
you have identified?
You have identified business process issues
using some of the processes discussed
above. Now you want to address these
issues before they hurt your employees,
customers or your business reputation.
There are a number of ways to approach
these issues. You might want to divide them
by impact to your business and tackle the
largest impact first, or if some solutions take
longer or are more expensive, you may
decide on short and longer-term solutions.
Either way works as long as you have a plan
of action and tackle these business process
issues before they can irreparably affect
your business reputation.
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9
Business Compliance
Listen up!
Sexual harassment
training requirement
revised again: It’s more
than compliance, it’s
good business
By Holly Seaton, Ph.D.
Samantha comes to you with confidential information that a vendor with
whom you do business has been making sexually suggestive comments
to her. She strongly requests that you not take any action, noting that it
just feels better to have talked about it. As her supervisor or the owner
of the company, what is your best next move?
Sexual harassment issues are often complex and nuanced, making the
above scenario not uncommon. Do you and your employees know
how to act to protect all concerned? With the passage of A.B. 1825,
ignorance of the law and mandated workplace policies no longer protect
you from sexual harassment suits and fines. Entering into 2007, all
businesses must understand the latest modifications of the law in order
to train all employees according to the new criteria and most recent
update. In doing so, your business has taken one of the steps in showing
“reasonable care” in preventing and effectively responding to any
potential sexual harassment. Handing an employee a video on sexual
harassment is not adequate anymore. As a best practice, training should
also include prevention of other prohibited conduct and discrimination.
Let’s begin with a brief overview of the Assembly bill. All businesses in
California with 50 or more employees, including part time, contracted,
seasonal, and temporary, must provide the required minimum two-hour
sexual harassment prevention training to any supervisor or manager.
This training must be interactive and conducted away from normal
duties. The instructor must be considered a “qualified trainer” whether
training is in-person or Web-based. Businesses must track their training
to ensure that employees are retrained at least every two years. New
or newly promoted employees must be trained within six months of
their hire or promotion. The new requirement also outlines the content
of the training to include the necessary steps an employer must take
in providing and communicating a strong anti-harassment policy and
appropriate steps taken if there is any suspicion of workplace harassment.
Remember, employers may be liable for damages even if they were
unaware that harassment was taking place.
Holly Seaton is a coach and consultant, specializing in leadership and
management development, facilitation and family business advising. As a
qualified trainer, she provides sexual harassment prevention education to
businesses and is a content expert for an e-learning sexual harassment course
specifically for the wine and hospitality business. She can be reached at (707)
939.3623 or www.plumtreeconsulting.com.
10
Action Steps to Ensure Compliance
• Revisit and revise your sexual harassment policy. Have all
employees sign a statement of understanding on a regular
basis. Ensure that the steps for reporting are clear. Seek
feedback from your employees. Conduct a yearly survey
to make sure that your employees understand the company
policy and their rights.
• Provide engaging and interactive training for all employees.
Make the training relevant to your specific workplace
by enlisting training that engages your employees in
discussion and role play about the often complex and
confusing issues that surround sexual harassment. If you
choose to use Web-based training, make sure that your
employees have an opportunity to have any questions
answered in a timely manner.
• Carefully track who may be considered a manager or
supervisor under the new requirements, as the new
interpretation under the law is very broad. Ensure that
managers and supervisors understand the importance of
reporting any suggestion of harassment or discrimination.
They need to understand that they can be held personally
liable as well.
• Communicate and communicate some more. Visualize
being in a court of law and defending your position. Have
you taken “reasonable care” to ensure a workplace that is
harassment free? Remember, it’s good business.
SONOMACHAMBER.COM
Springs
Arroyo Veterinary Hospital, at 18501 Sonoma Highway (12) receives important accreditation.
Arroyo Veterinary Hospital of Sonoma
has received accreditation following
a comprehensive evaluation by the
American Animal Hospital Association
(AAHA). The evaluation includes a quality
assessment review of the hospital’s facility,
medical equipment, practice methods and
pet health-care management.
Only 12 percent of all small animal
veterinary practices in the United States
have achieved aggregation by the
American Animal Hospital Association. In
order to maintain accredited status, Arroyo
Veterinary Hospital must continue to be
evaluated regularly by the association’s
trained consultants.
“Arroyo Veterinary Hospital belongs
to a select group of practices that are
committed to meeting the highest standards
in veterinary medicine,” said Michael P.
Andrews, DVM, AAHA president. “AAHA
hospitals pass a stringent evaluation of more
than 900 standards covering patient care,
client service and medical protocols. By
attaining accreditation, Arroyo Veterinary
Hospital is demonstrating its dedication
to offering the best care to it patients and
clients.”
The American Hospital Association is an
international organization of more than
36,000 veterinary care providers who
treat companion animals. Established
in 1933, the association is well known
among veterinarians for its high standards
for hospitals and pet health care. For pet
care information or a referral to an AAHA
hospital, pet owners can visit the AAHA
Web site at www.healthypet.com.
Arroyo Veterinary Hospital, located
at 18501 Sonoma Highway, has been
an accredited practice member of the
association since 2006 and can be reached
online at www.avhsonoma.com.
SONOMACHAMBER.COM
Arroyo
Veterinary
Hospital is
accredited
Thank you to the
members of the
Springs Task Force,
area businesses,
schools and
community members
that made the
Springs Clean-up
event such a success!
11
Where good
ideas become
good business
by Laurie Decker
Economic Development
Project Manager
One of the best resources for Bay Area
entrepreneurs can be found right in our own
back yard. The Sawyer Center, a special
program of the Redwood Empire Small
Business Development Center, provides nocost counseling and information regarding
intellectual property to inventors, artists,
engineers and new-product developers who
wish to safeguard creative material. Located
in Santa Rosa, the center was founded in
1999 by retired inventor Bruce Sawyer, who
envisioned “a place where inventors can go
and spread out with their plans.”
The development and protection of
intellectual property is an increasingly
important and complex aspect of the
inventive process. Each year, the Sawyer
Center helps hundreds of clients with
one-on-one, free counseling. In addition,
hundreds of current and prospective
business owners attend the “Success
Through Invention” workshop, which is
offered monthly for a nominal fee. The
net result has been many new patents,
trademarks and copyrights.
Turning a unique idea into a marketable
product is often the biggest hurdle for
an entrepreneur. The Sawyer Center
also offers guidance in new-product
development and marketing of specialized
products. In cooperation with the Centers
for International Trade Development, the
Sawyer Center also provides information
on international trade and the import and
export of products.
To learn more about how the Sawyer Center
can help you, contact Steve Schneider,
Sawyer Center Coordinator, at (707) 52412
1773 or e-mail at sschneider@santarosa.edu.
Find it online: Web-based resources for
local businesses
Have you visited the Web sites for the City
of Sonoma or the Sonoma Valley Chamber
lately? Both sites have undergone recent
upgrades that have significantly expanded
the amount of information for Valley
businesses – both new and existing – that is
available at the click of a mouse.
The city’s Web site, www.sonomacity.org,
now has a section dedicated to “Doing
Business,” while the Chamber of Commerce
site at www.sonomachamber.com is adding
new content on a regular basis. Information
that can now be found online includes:
• A summary of available commercial space
for lease or sale in the Valley
• Demographic and economic information
• Answers to frequently asked questions for
new and relocating businesses
• Green business information and the
application for the new Sonoma Valley
Green Business recognition program
• A “resource” section with links to
important forms and information on
the city’s site, including the business
license form, home occupation permit,
sign application, and info about the
façade improvement program and
redevelopment loan program.
Bookmark both sites to keep them handy.
SONOMACHAMBER.COM
Partnership sponsors water conservation
program for lodging businesses
To help promote water conservation, the
Economic Development Partnership now
has linen exchange cards available at no
cost to hotels, inns, and B&B’s in Sonoma
Valley.
The laminated cards, which allow lodging
guests to assist in conservation efforts
by “opting out” of having their sheets
and towels washed on a daily basis, can
be obtained by contacting Economic
Development Project Manager Laurie
Decker at (707) 327-7338.
Helping Sonoma Valley youth to be
“work-ready”
Businesses need to know that new hires
have the core skills required to be successful
on the job. Young people need to be
assured that they are prepared to enter the
workforce upon completing their education.
To that end, key education and business
leaders in Sonoma County have come
together to develop standards and criteria
for certifying entry-level job seekers as
“work-ready.” The result of their efforts is
Work-Ready Certification, a process for
determining high school students’ readiness
for the transition from education to work.
The program is a joint venture of the
Sonoma County Office of Education and
Sonoma County Workforce Investment
Board’s Youth Council. It has now been
launched in all of the county’s high schools,
including Sonoma Valley High School.
economic development
Work-Ready Certification is strongly
endorsed by the business community.
A recent countywide survey confirmed
employer concern that young applicants
are often ill-prepared for entry-level
employment. These employers realize
that this situation, if left unchecked, could
have a significant impact on Sonoma
County’s economic vitality. Work-Readiness
Certification represents an opportunity for
young people to learn and demonstrate a
specific, critical set of skills defined by local
employers. This skill set prepares students
to be successful in their first jobs—and in
lifelong employment.
In developing the Work-Readiness
Certification, over 200 Sonoma County
businesses and employers responded to
surveys soliciting input on the skills deemed
most essential for successful entry into
the workforce. From those responses and
related focus group meetings, skills were
identified as the “Top Ten Skills Plus” that
students need to demonstrate in order to
become certified.
Specific skills include willingness to work,
integrity, ability to communicate in spoken
and written English, promptness, avoiding
absenteeism, avoiding use of language or
comments that stereotype others, ability to
read and understand written information,
appropriate grooming and hygiene, respect
for the opinions and contributions of others,
responsibility for completing one’s own work
accurately, willingness and ability to learn,
computer skills, customer service skills,
ability to work well with others as part of a
team, and basic math skills.
Students demonstrate these skills by
completing a detailed portfolio that includes
sample work, school attendance records,
school transcripts, personal references, an
application and appropriate assessment
tests. Once the portfolio is reviewed and
approved, students are scheduled for a
final interview with a panel of local business
representatives. If successful, students are
issued a Work-Ready Certificate that will
give them an important leg up in seeking
employment in Sonoma County.
For this program to succeed, the business
community will need to recognize this
certification and include it as part of their
hiring practices. In this way, students will
see the true value of becoming Work-Ready
Certified, and businesses will have betterqualified applicants to choose from when
filling entry-level positions. Businesses
receive the added benefit of being included
as a participating employer in a wide variety
of program marketing and promotional
materials. To learn more about becoming
a participating business, contact Dan
Blake, career development specialist at the
Sonoma County Office of Education, (707)
524-2780 or dblake@scoe.org.
Kudos to Round Table Pizza
Round Table of Sonoma is one of
the community’s first participating
employers in the Work-Ready
Certificate Program. “When it comes
to young job applicants,” says store
manager Amy Lemus, “we find that
they are very willing to learn. But if
a job applicant comes to us with this
certification, that’s definitely a plus
for hiring them. It helps us out, and it
helps the kids.”
Shop Sonoma to Green Your Business
Looking for resources to help “green” your business? Check out
the new Green B2B (Business-to-Business) Directory at www.
sonomachamber.com http://www.sonomachamber.com/. It
includes listings for local providers of services, materials and
equipment that help businesses become more environmentally
friendly. Looking for a green architect? Solar energy provider?
Supplier of reusable tote bags or eco-friendly cleaning
products? You can find what your business needs in the Green
B2B Directory.
To add your business to the directory, e-mail your information
to laurieadecker@comcast.net. Your business must be located
in Sonoma Valley (or be a member of the Sonoma Valley
Chamber) and the target market for your green products or
services should include business customers.
SONOMACHAMBER.COM
13
California Chamber
California
business
executives
rank
importance
of
education
California business leaders place education
at the top of public policy concerns,
alongside health care, according to a survey
released today by the California Foundation
for Commerce and Education. At the same
time, business executives gave K-12 schools
a “D” grade for their quality of work.
In the first statewide survey of its kind,
a representative sample of business
executives believe that schools need
more funding, but believe even more
strongly that reforms should be adopted to
meaningfully overhaul how schools are run
and pupils are educated.
“Business leaders insist schools must
provide well-qualified workers but believe
that is not currently happening, especially
in high schools,” said Loren Kaye, CFCE
president. “Specifically, executives tell
us schools should teach job readiness
skills in addition to the basics, and rate
communications, work ethic and personal
responsibility on par with reading and even
above writing and math. This is a major
finding since these skills are not in today’s
14
Homeowners 101:
How to hire the
right contractor
For most Californians a home
improvement project is a huge
investment. The Contractors State
License Board (CSLB) wants to make
sure homeowners make the most of the
investment by hiring a competent and
reputable contractor to do the job.
policy debate in a significant way and
represents a sharp distinction from voters
and elected officials who are more focused
on academic and vocational issues.”
Executives agreed that the main purpose
of a high school education should be
providing skills to students so they can be
productive workers in California’s economy.
Focusing on the basics ranked next in
priority, followed by college preparation and
citizenship.
Business leaders identified the most
important education reforms as providing
essential basic skills for students, more
technical and vocational education,
incorporating best business practices into
schools, and clearly tracking and evaluating
teacher performance in improving student
performance.
Regarding top priorities for reforms
affecting teachers, executives called for
making it easier to fire underperforming or
incompetent teachers, increasing salaries for
teachers who improve student performance,
more teacher training and mentoring, and
higher standards for achieving tenure.
Business leaders are open to increased
funding, even tax increases, as long as
those increases are tied to adopting proven
reforms, tougher accountability and
increased financial oversight.
“California business leaders believe that
increased funding is a necessary ingredient
for public school improvement, but only if
accompanied by strong reforms and close
accountability tied to student improvement,”
Kaye added.
SONOMACHAMBER.COM
The CSLB warns all homeowners to be
cautious and selective when hiring a
contractor and offers the following tips
for homeowners when making home
improvments:
• Any job that costs $500 or more,
including labor and supplies,
requires a license from the state of
California;
• Verify the contractor is licensed by
visiting the CSLB’s Web site at www.
cslb.ca.gov;
• Get a written contract and don’t sign
anything until you understand the
terms. Make sure you read a copy
of the free CSLB publication “Terms
of Agreement – A Consumer Guide
to Home Improvement Contracts”
available on the CSLB Web site;
• Never pay more than 10 percent
down or $1,000, whichever is less
(even for swimming pools);
• Don’t let the payments get ahead
of the work. Keep records of the
payments;
• Don’t pay cash;
• Keep all records on file related to the
contractor’s work;
• Don’t make the final payment until
you are completely satisfied; and
• Check with your local courthouse
to see if the prime contractor has a
history of litigation.
The CSLB has produced a number of
publications designed to help educate
homeowners and assist them in hiring
and managing a contractor available on
their Website. These publications can
by ordered free of charge at www.cslb.
ca.gov or by calling (800) 321-CSLB
(2752).
Business water project indoor
and outdoor water-use surveys
The Business Water Project (BWP) offers
free indoor and outdoor water-use surveys
to businesses.
Valley. The commercial toilet rebate is up to
$260 per toilet replaced, depending on the
model of toilet.
Water-use surveys include a site visit
evaluating water-using devices and a custom
report identifying suggested efficiency
measures and expected payback period for
upgraded equipment.
Last year, 40 Ultra Low Flow Toilets (ULFT)
were rebated, saving 977 thousands gallons
of water.
In 2005-2006, there were 72 Water-Use
Surveys completed in Sonoma and
VOMWD saving more than 54 million
gallons of water.
Commercial toilet rebate program
The commercial toilet rebate program is
available to qualified participants in Sonoma
Business landscape equipment rebate
Businesses can improve the efficiency
of existing irrigation systems by taking
advantage of the Landscape Equipment
Rebate and receive up to 100 percent
rebate on improvements to the irrigation
system. Rebated equipment includes
irrigation controllers, drip irrigation
equipment, rain-shut-off devices, and much
more!
SONOMACHAMBER.COM
For more information, contact the Sonoma
Valley Water Conservation Office at (707)
547-1968.
“Smart” irrigation controllers: for
businesses
The “smart” controller automatically adjusts
the amount of water applied to your
landscape based on weather conditions.
The controller uses real-time weather data
to calculate the landscape moisture lost to
heat, humidity and wind. It then applies the
correct watering times to keep landscapes
properly maintained and healthy. City of
Sonoma businesses can received a rebate
of up to $1,100 for installation of a qualified
model. For more information, contact Brian
Lee at (707) 547-1918.
15
How Gundlach Bundschu Winery ha
by Janet Gray Volkman
photos by M. J. Wickham
16
When Jeff Bundschu looks out the window
of his office in the old homestead of the
Gundlach Bundschu Winery, he sees stately
rows of vines heading west almost to the
horizon. The day we talked, there was a
wispy haze in the air, giving the farthest
vines and the hills beyond a dreamy, softpastel look. For those of us confined to
SONOMACHAMBER.COM
cubicles or windowless back offices, it is a
view to die for.
If you are Jeff Bundschu, however, it’s a lot
more than that.
These 350 acres of various soils – sand,
clay, gravel, bay sediment, volcanic ash
– at the base of the Mayacamas mountains
in the Sonoma Valley appellation, hold the
COVER STORY
“It’s the same
vista that five
generations before
us got inspiration
from. It’s pretty
powerful.”
—Jeff Bundschu
Sustainability
Sustainability
in
in a
a family
family
business
business
as made it for six generations
history of his family and make that legacy
far more tangible than any genealogical
chart. Coming back from one of his many
sales trips and at last driving up the straight
vine-bound road to the winery, Bundschu,
a thoughtful, quiet-spoken man, said he is
often overcome – not just with the sheer
beauty of it – but by the realization that five
generations of his family have come up that
road seeing the same exact view, maybe
feeling the same awe. It’s a deeply felt
connection.
“It’s the same vista that five generations
before us got inspiration from. It’s pretty
powerful,” he said. “It’s home.”
For Bundschu, 38, now CEO and president
SONOMACHAMBER.COM
of Gundlach Bundschu Winery, the
views, the soil, the legacy make him think
of “sustainability” in complex ways. It’s
definitely more than “going green.”
One pillar of the Bundschu brand of
sustainability is keeping the land in the
family. One eye on the past and one on the
future and feet planted firmly on his patch
17
of earth, Bundschu describes preserving the land as “the biggest pressure
that I put on myself as the current leader.” He said, “There’s so much
history and so much family history and such emotional connection to this
place that we all have, it dictates a lot of what we do and how I approach
the whole business.”
The land, approximately 400 acres, 350 of which are currently farmed,
is called Rhinefarm, named by its far-seeing purchaser, Jacob Gundlach,
fresh from Bavaria, in 1858. He had a thriving wine business based in
San Francisco, and bought the land to grow grapes on. The Vineburg
– southeast of Sonoma – location was ideal – good soils and near the
railroad on Eighth Street East that carried goods to the bay and onto
barges heading for the city. In time, Gundlach’s daughter married a
Bundschu.
To Jeff Bundschu, the great-great-great-grandson of the co-founder,
keeping the land in the family doesn’t mean holding onto it for dear life. It
means putting the land to its “highest and best use,” specifically building
up the estate vineyard.
“My perspective is that the place is a jewel, and we want to get out of it
the best possible quality (wine),” he said.
Keeping the land in the family is not as easy as it sounds, as anyone
knows who’s had or has a family business. Six generations is extraordinary
longevity. The weak link is when the business is handed over to the next
generation, said Jeff Bundschu.
Front: Winemaker, Linda Trotta;
back: left to right: Jeff and Jim Bundschu
He freely admits that Gundlach Bundschu’s longterm success is due partly
to luck.
Beyond sheer chance, however, he articulates several qualities that he
believes have made the succession work, at least in the three generations
he’s seen firsthand.
The first is “no pressure.” “My grandfather told my father and my father
passed onto me that it wasn’t expected we go into the business. There
might have been a quiet hope, but never an expectation, never any
pressure or plans made.” Jim Bundschu, Jeff’s father, told him to go to
college and follow his own interests, to come back to the winery only of
his own volition.
In fact, Jeff Bundschu did go away – he studied international relations in
college – and only came back when it became clear to him that, above
all else, he wanted to work with his family. “Dad and I are completely
different,” he said, and “he’s probably my best friend.”
Now Jeff Bundschu has two little girls, ages 5 and 8, and he’s actively
practicing the no pressure principle. “I think a lot about succession,” he
said, and even though his own daughters are so young, he’s already
giving “serious thought” to how much and when they will be exposed
to the business and what roles they could have. His worst nightmare, he
said, would be for them to feel the burden that the business would go
under if they, or at least one of them, didn’t take it over.
“I don’t want to pin it on my kids – you’ve got to take it over or it will fail. I
would not want my kids to be pigeonholed into doing something they’re
not passionate about. They will have to do something on their own at
some point and then make a decision to come back.”
18
SONOMACHAMBER.COM
He even has a Plan B in his head in the
event that no one from the next generation
comes into the business. “We are a small
family, and someone has to have both
the will and the capacity to take on the
business,” he said. He’s prepared to skip a
generation in terms of management but not
ownership, if it ever came to that.
Another quality leading to the
intergenerational success of the winery
is what Jeff Bundschu calls alternatively a
“wide berth,” “tolerance” and “respect.” In
brief, each generation has given the next
generation free rein to take the business in a
new direction.
On the winery’s Web site, he is quoted as
saying, “Each generation that has stood on
this dirt has felt compelled to look at the
vines and wine with a fresh eye.”
His father, Jim Bundschu, who is still very
active as viticulturist, took over in the early
‘70s and decided to rebuild the winery and
replant vines, making the property into a
full-fledged quality winery again, which it
hadn’t been since Prohibition. He focused
on the production of classic French grape
varieties, creating the bones of today’s
cabernet, chardonnay, merlot and pinot noir
the winery is known for.
Likewise, 30 years later, Jim gave Jeff the
freedom to do what he wanted to do with
the business and gracefully stepped aside
to let that happen. It was Jeff who decided
to change the focus of the business and
move toward estate wines made from
grapes grown only on their property. This
meant cutting production considerably; it
was a gamble. But today 85 to 90 percent of
the grapes are from their own contiguous
vineyards and the wines are world-class.
Tolerance and respect are part of that
– the willingness of the older generation to
step back and let the younger generation
make its own decisions and mistakes. Open
communication is key, as well and a stated
value system, which Jeff Bundschu said boils
down to mutual respect for each other.
Humor is also prized. With all the planning
“Dad and I are completely
different,” he said, and “he’s
probably my best friend.”
in the world, Jeff certainly realizes that
any “legacy is pretty fragile,” he said.
After all, who could have predicted the
1906 earthquake or Prohibition, both of
which ground their business to a halt?
Philosophically, Jeff said, “Make sure
whatever happens you can smile about it
and know that as great a legacy we have,
the constant is change.”
“Sustainable” also means staying profitable.
“Profitable, competitive and well-managed,”
says Jeff – all essential if the winery is to
around for those future generations. He
would not want to pass on an unhealthy
business to his heirs.
And of course, sustainability means using
the land in an environmentally sound way.
At Gundlach Bundschu, this is a work in
progress. Both Jeff and his dad are lovers
of the out of doors, and that has always
affected the way they approach the land.
Informally, Jeff said, “We do as little as
possible to the land to get from it what WE
need.” Now the company is in the process
of formalizing their practices, putting them
on paper and setting goals that are shared
with employees.
So far, in the vineyard they’ve eliminated
all regular use of pesticides, use no preemergent pesticides and limit the use of
aggressive herbicides. Much of their fleet
of tractors and trucks use biodiesel fuel. All
irrigation is drip and they use what Jeff calls
‘acute deficit dehydration,” which he admits
is “more motivated by wine quality than by
water conservation.”
As far as global warming, he thinks that in
50 years they might have to grow different
varietals, and in 100 years – “Who knows?
This might not be a viable place to grow
grapes.”
And finally, sustainability means being
socially minded, involved in the community.
The winery’s annual Open House and Toy
Drive is well-known for giving generously
to Sonoma’s children at Christmas. And
because family and the future are close to
their hearts, children are at the center of
their other charitable efforts.
To find out more, go to www.gunbun.com,
a fun and thorough Web site. Or better yet,
stop by the winery itself at the east end of
Denmark Street. Tasting room and picnic
grounds are open daily from 11 a.m. to 4:30
p.m.
SONOMACHAMBER.COM
19
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12,000 distribution to paid readers & dropsite 3x per year
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20,000 distribution annually to readers and drop site tourist destinations
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SONOMACHAMBER.COM
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21
Vintners & Growers
2007 Wine Industry Education Series
Presented by
Farella Braun + Martel LLP
Sonoma Valley Vintners & Growers
Alliance
Land Use and Environmental Update
A discussion outlining key
developments in CEQA, recent local
and state legislation and wetlands,
species, air and water compliance.
Speakers: Skip Spaulding; Kay
Philippakis and others TBA
Date: June 7
Top 10 Employment Laws Wineries
Need To Know
Learn about the laws most likely to
have a practical effect on your business
operations.
Speaker: Doug Dexter
Date: August 2
Governance Issues in Family
Business Succession
Unique issues abound in management
and long-term success of family-owned
business. This moderated discussion will
highlight pitfalls to avoid and strategies
to build a business that passes from
generation to generation.
Moderator: Fred Caspersen
Panelists: Business consultant (TBA);
Accountant (TBA) and others (TBA)
Date: Sept. 6
Brand Protection - Trademarks,
Copyrights and Licensing
What every winery or vineyard owner
should know about protection of winery
names, wine brands and vineyard
designations.
Speaker: David Stoll
Date:
Dec. 6
[
serving Sonoma
since 1954
25 McDonell St, SonoMa
707.996.6738 northbayinSurance.coM
For more information about the 2007
Wine Industry Education Series, contact:
Sonoma Valley Vintners & Growers
Alliance (707) 935-0803 or e-mail us at
Lori@sonomavalleywine.com
lic.# 0644993
22
]
SONOMACHAMBER.COM
Leadership
Meet the
alumni
by Dave Pier
Dave Pier with his children, Lily and Jack.
I have much to be grateful for. Living,
working and raising children in Sonoma
Valley is a wonderful opportunity because
of the beautiful environment and the many
people that truly work together to create
an incredible community. Working at the
Boys & Girls Club Valley of the Moon
now, and for many years prior at Hanna
Boys Center, has afforded me the ability
to provide much-needed services to the
children of our Valley. In addition, I have
a local counseling private practice as an
MFT intern. I have been involved with the
Sonoma Citizens Advisory Council in the
past and look forward to joining one of the
local service clubs in the near future. I have
two wonderful children, 5 and 8 years old,
who both attend Prestwood Elementary
School.
Clarity on my perspective of the Valley
was provided to me in 2005 when I was
a member of the Leadership Sonoma
Valley class. Having lived and worked in
the community for many years I felt that
I had a good understanding of Sonoma,
but the Leadership class provided an eyeopening experience that shed light on the
complexities of what is required to maintain
a community of this caliber, as well as being
an excellent opportunity for connecting to
other stellar citizens of the Valley.
I look forward to many more years of
continuing to live and work in the Valley of
the Moon!
Buenos Días
Business & Educational Services
Servicios de Negocios y Educacionales
CLAD/BCLAD/AB2913
Teacher Preparation
Ana Solar Byerly L.D.S.
Bilingual Consultant/Trainer
Consultante Bilingüe/Entrenadora
Spanish Classes: Small Groups/Private
Clases de Español:
Grupos Pequeños/Privadas
English/Spanish Translation Services
Servicios de Traducción Inglés/Español
English Language Development Classes
Clases del Desarrollo
de Lenguaje de Inglés
801 Broadway
Sonoma, CA 95476
707.938.8932
bnsdias@aol.com
SONOMACHAMBER.COM
23
promoting community
2007 Temple Lodge No. 14
Officers. Left to right: Jack
Heard, Jack DeGraaf, Victor
E. Hipkiss, Richard Smith,
Jason Bryant, Jim Patrick
(Master), Rod Beck, Greg LaFortune, Robert Leonard and
Robert Kelso. Photo by Dave
Reber, Past Master.
Sonoma Masonic Lodge Installs Officers for 2007
Temple Lodge No. 14 of Free and Accepted Masons held its 157th
annual Installation of Officers on January 20. Karl Hipkiss was the
master of ceremonies, Robert Kelso was the installation officer and
Stanley Ball was the installation chaplain.
The following new lodge officers were installed: Jim Patrick, master;
Jason Bryant, senior warden; Rod Beck, junior warden; Victor E.
Hipkiss, treasurer; Robert Kelso, secretary; Greg Lafortune, chaplain;
Robert Leonard, senior deacon; Curtis Ashbeck, junior deacon;
2007 Salute to Education
The thirteenth annual Salute to Education
Awards Banquet was held Saturday, May 19.
in the main auditorium at the Sonoma Valley
Veterans Memorial Building. Sponsored by
the Sonoma Valley Education Foundation,
and produced by Julie Atwood Events, the
occasion recognizes excellence in education in our public schools.
The festivities included wine and hors d’oeuvres followed by a full-
24
Richard Smith, marshall; John Meyer, senior steward; Zack Geddes,
junior steward; Jack DeGraaf, organist; and Jack Heard, tiler.
Chartered on May 6, 1851, Temple Lodge No. 14 of Free and
Accepted Masons is the oldest fraternal organization in the City of
Sonoma. Today the Sonoma Masonic Lodge is perhaps best known as
the proud sponsor of the annual Sonoma Valley “Teacher of the Year
Award” for outstanding achievement.
For more information about the Sonoma Masonic Lodge, phone (707)
996-2450 or visit www.TempleLodge14.org.
course dinner catered by Carlo Cavallo of Meritage
Restaurant.
Big Apple sponsors for this year’s event were the
Benziger Family Winery and The Sonoma IndexTribune.
Along with the teacher awards ceremony there was
a raffle, a display of student art and a “Showcase of
Talent” from various students in our public schools.
This year the fund-a-need “auction” was in support of the music
program in our schools.
SONOMACHAMBER.COM
Invest in
Sonoma!
Di Rosa seeks volunteers
Adults and teens from the community are
invited to join the dynamic team of 100 di
Rosa Preserve volunteers.
Volunteers serve on a weekly, bi-weekly or
monthly basis. No experience is required,
and full training is provided. Spanishspeakers are encouraged to apply.
The di Rosa Preserve: Art & Nature is
looking specifically for Gatehouse Desk
Volunteers. They are the first people to
welcome visitors to the Preserve. They
greet visitors, handle admissions, coordinate
daily tours, and assist with retail shop
sales. Training consists of two two-hour
sessions, by appointment. Upon completion,
volunteers work at the admissions desk an
average of four to eight hours each month.
Contact Gregory Gazaway, volunteer
coordinator at (707) 226-5991, ext. 24,
or Gregory@dirosapreserve.org for an
application, more information or to make
reservations for the Volunteer Introductory
Tour.
Located on 217 scenic acres in the Carneros
region of southern Napa Valley, the di
Rosa Preserve houses nearly 2,300 works
of art in all media by more than 900 artists
from Northern California. The Gatehouse
Gallery is open Tuesday through Friday,
9:30 a.m. to 3 p.m. Guided tours allow
visitors to experience the full di Rosa
Preserve grounds and galleries beyond
the Gatehouse, Tuesday – Saturdays. For
reservations or information, call (707) 2265991 or visit www.dirosapreserve.org
DiRosa Preserve
Junior League targets
childhood obesity
As part of the nationwide effort of Junior
Leagues across the country, the Junior
League of Napa-Sonoma (JLNS) is helping
tackle the epidemic of childhood obesity.
This initiative, called “Kids in the Kitchen,”
is aimed at educating children and their
caregivers on how to make healthful food
choices by providing nutritional snacks
and educational materials to numerous
organizations throughout Napa and Sonoma
counties.
Specifically, the JLNS New Member Class
solicited donations and gathered supplies
to create over 200 insulated lunch bags
stuffed with healthful goodies. Charities that
will be receiving these bags include: The
Living Room, Southwest Community Health
Center, Grandparents Parenting Again,
Sonoma County Indian Health, COPE Family
Center, Catholic Charities and KINS (Kinship
Initiative Network of Services).
According to the American Obesity
Association, the percentage of children and
adolescents who are overweight or obese is
now higher than ever before.
“Education is the first step,” said Sandra
Villa, president of the Junior League of
Napa-Sonoma. “Fighting obesity in children
is just another way we can help to improve
the lives of kids in Napa and Sonoma
counties.”
To learn more, visit the Junior Leagues’
Kids in the Kitchen Web site, http://
kidsinthekitchen.ajli.org.
SONOMACHAMBER.COM
Felice Torri
Serving the
Wine Country Since 1990
707-481-6781
felicet@earthlink.net
You have come to one of the most
beautiful places in the world. I’ve
lived and worked in the valley all
my life and feel very connected to
the neighborhoods that surround us.
If you need help in finding a home
or selling your home in this area,
it would be my pleasure to assist
you. I want everyone to be as happy
living here as I am.
I am happy to help you with any
questions you have. Just call Felice.
– Felice
An independently owned and operated brokerage
“On the Plaza”
25
68451..svbizmar07.co
business briefs
Sonoma Hills staff
awarded for excellence
In recognition of its dedication, commitment
and professionalism, the staff at Sonoma
Hills, an independent living retirement
community, has received the Center of
Employee Excellence Award from Horizon
West HealthCare Inc.
Brad Wilcox, Horizon West HealthCare’s
director of operations, said Sonoma Hills is
only the second of Horizon West HealthCare’s contracted 34 senior communities to
receive the award since its inception in 2005.
In congratulating Sonoma Hills executive
director, Pat Griffin, and her staff, Wilcox
said: “This outstanding community is very
deserving of this prestigious award. The
leadership team and entire staff demonstrate
every day their commitment to assuring a
secure, fulfilling and caring quality of life for
every resident living at Sonoma Hills.”
Sonoma Hills Staff: Pictured from left to right, front row: Pat Griffin, Anita Palominos, Hilaria Mayo,
Rosa Barrajas, Laurie Pha, Nelly Baas, Khorn Pha. Back Row: Rigel Gomez, Mark Nilsson, Bob Stevenson, David Gibbs, Cathy Martinson.
Owning the Wine Country May Be
Easier Than Ever…
…Ask us How.
Sonoma Hills is located at 405 W. MacArthur
St. For more information or a tour, call Pat
Griffin at (707) 939-7856.
Robert & Kathleen Leonard
Wine Country Brokerage
(707) 938-8000
www.OwnTheWineCountry.com
26
SONOMACHAMBER.COM
Adventure Boot
Camp participants
get ready for
workout.
Adventure Boot
Camp now in Sonoma
Sonoma Valley Adventure Boot Camp is a
challenging, energizing outdoor workout
program for women held at Hanna Boys
Center in Sonoma. The one-hour per day
camp runs for four weeks, and women can
choose the intensive five-day-per-week
Monday through Friday program, or a
three-day-per-week program. Camp begins
at 5:30 a.m. The camp is operated by Certified Personal Trainer and Adventure Boot
Camp instructor Jeffrey Larson.
Larson said, “The camp includes a variety
of exercises, jogging, circuit and weight
training, obstacle courses, hiking, Pilates and
more. They can also expect great results
such as a 3-5 percent reduction in body fat,
5 to 12 pound weight loss, 1- to 3- inch reduction in the midsection and a 100 percent
increase in confidence.”
The camp is geared to offer the benefits of
having a personal trainer in an environment
of camaraderie with others who share similar
goals. Each woman will work at her own
level, and all levels of fitness are welcome.
Adventure Boot Camp was originated in
Orange County by Dr. John Spencer Ellis,
an internationally renowned fitness expert
and author. While there are well-established
programs in many other areas including Denver, Phoenix, Cleveland, Tampa,
Canada, Petaluma and Napa Valley, this is
the first Adventure Boot Camp in Sonoma.
Information and registration is available at
www.SonomaBootCamp.com or call for
more information at (707) 225-2490.
Cena Jane, fashion
stylist, models one
of her creations.
Cena Jane offers new
fashion experience
Boden employee gets training
Boden Plumbing’s newest employee, Alan
Bauermeister, recently returned from a
week’s training in St. Louis where he gained
experience with a variety of plumbing
procedures and techniques and improved
on valuable customer service and business
communication skills.
Because the company’s goal is to provide
consistently high-quality work and professional customer service, all Boden Plumbing
employees go through similar training, with
periodic follow-up sessions and seminars in
order to stay abreast of new techniques and
products.
A graduate of Sonoma Valley High
School, where he was a champion wrestler,
Bauermeister joined the Boden team as an
apprentice in June 2006.
SONOMACHAMBER.COM
Cena Jane offers a fashion experience that is
unique in Sonoma or anywhere else in the
Bay Area. She helps the customer find her
personal style – in color, silhouette, look and
feel.
Calling herself a “fashion stylist,” Cena will
transform any dress or outfit you bring her
into something fresh and new in ways you
could never expect. After all she’s been
designing and styling since she was 19.
Before your eyes, she will change the neck,
cut down the back, add new straps add
some new trim. “Then I bring a glamourous
wrap,” she said, and voilà, a new dress and
a new you.
Jane also designs wedding gowns and mother of the bride dresses and carries readyto-wear and has a line of resort wear. In the
near future she will be giving sewing and
styling workshops for all ages of women.
Walk-ins are welcome, but appointments are
best. Cena Jane “Style celebrates individualality” is located at 790 Broadway in Sonoma.
Call (707) 996-6490 or (415) 485-5550 or
visit cenajane.com.
27
Kizelle attends international
beauty show in NY
more highlighted stripes of color but more
tone on tone and monochromatic themes …
soft wavy looks with a ’30s feel that complement all the shear tops and flirty skirts we
were shown. Tons of beige and nude colors,
layered and lacy along with very soft pinks
and pastels.
Gay Kisbey, owner of Kizelle, recently
returned from New York City where the
International Spring beauty show was held
at the Javits Convention Center. This show
follows in the wake of fashion week in New
York showcasing all the latest spring collections and forecasts for the upcoming looks
and trends.
Kizelle Aromatics a full-service beauty salon
in the Springs. For information or to schedule
an appointment, call (707) 996-9326 or e-mail
Kasbah@sonic.net.
“Hair is coming up in length” said Kizelle, “no
Floor coverings, area rugs and window
coverings for the Wine Country life
Carneros Flooring company opened their
doors in March to service the Sonoma Valley
with all types of floor coverings. They specialize in environmentally friendly products
including carpeting produced from recycled
materials or renewable resources such as
wool, jute, sisal and seagrass. A new product
being introduced is made from corn. That’s
right, corn!
Carneros Flooring also offer hardwoods, cork
flooring, bamboo, linoleum and laminate
floors, as well as a great selection of area rugs
in every style from traditional to contemporary in a shape or size to fit any room. The
showroom is located at 254 First Street East,
just off the square next to Vintage House
senior center.
Hours are Tuesday through Friday, 9 a.m. to
6 p.m. and Saturday, 10 a.m. to 4 p.m., or call
939-1010 for an appointment.
Enhance your communications with the
all-in-one business telephone system from:
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Generation II
Exclusively Offering
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28
SONOMACHAMBER.COM
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Chris Johnson, owner of Sisters
Sisters Consignment
Couture opens
Sisters Consignment Couture, a new
boutique specializing in women’s clothing
and accessories, as well as works of art,
has opened its doors at 120 W. Napa St. in
Sonoma.
According to owner Christine Johnson,
“Sisters will be the place to shop in Sonoma
for fashionable women who want high-quality clothing at affordable prices.”
The boutique, located a half block off the
Sonoma Plaza, will carry a full range of
high-quality, hand-selected women’s clothing, from casual attire to business apparel
to evening wear from the last few seasons,
including shoes, accessories, and jewelry.
In addition, artwork created by the owner’s
sisters as well as by local artists will be offered for sale.
Sisters, open Wednesday through Sunday
of each week from 10 to 6, will also serve as
a gathering place for special workshops and
meetings. Already planned within the first
few months are an image and design workshop, an artist’s opening, a color consulting
workshop and a spa night.
Those wanting further information or to
make an appointment to bring in items can
call Chris Johnson at (707) 933-8422 or email cmjohnson777@sbcglobal.net.
ambassador’s notes
The Chamber of
Commerce and the City of
Sonoma would like to
express our appreciation
of the Top 25 Sales Tax
Producers. Thank you for
doing business in Sonoma
and we will work to support
your – and all local
businesses’ – continued
success.
City of Sonoma Top 25
Sales Tax Generators
(in alphabetical order)
Albertsons Food Centers
Black Bear Diner
Bonanza Ford Lincoln Mercury
Chevron Service Stations
Della Santina’s Trattoria
El Dorado Kitchen
Friedman Brothers Hardware
Girl & The Fig Restaurant
Jolly Washer Service Station
Lamberts’ 76 Old Fashion Service Station
Lodge at Sonoma
Longs Drug Stores
MacArthur Place Hotel & Spa
Mary’s Pizza Shack
McCaulou’s Department Store
Red Grape Pizzeria
Rite Aid Drug Stores
Safeway Stores
Sebastiani Vineyards
Shell Service Stations
Sonoma Chevrolet
Sonoma Market
Sonoma Truck & Auto Center
Swiss Hotel & Restaurant
Union 76 Service Station
Businesses are
not islands in
Sonoma Valley
by Bobbie Bleistift Collins
When I quit my corporate position and
started my Risk Management business in
2005, I was concerned about the isolation
of working by myself. Not to mention the
problem of explaining risk management to
small businesses. What I found in Sonoma
Valley instead was an environment of small
businesses working collaboratively and
encouraging each other to be their best.
I joined the Chamber and some other formal
and informal networking and discussion
groups. I received suggestions and new
ideas from other business owners that were
especially helpful as I built my business.
People provided names, niche resources
and experiences that I found invaluable. As
I grew my business I tried to do the same.
As I was putting together my brochure and
Web site, I asked some other small businesses for tips and to review the language
in my marketing material to make sure it was
easily understood. I got great suggestions
and learned lots along the way.
No one is an expert on everything. As
I learned about other businesses in the
community and them about my business,
it enabled me to build a network of helpful
strategic alliances. As I identified business
risks, I became familiar with the other businesses that might provide complementary
services and ideas. I gave and received
business referrals and worked on joint client
and marketing projects with other small
SONOMACHAMBER.COM
businesses. This took me into some areas I
hadn’t considered but felt really comfortable
with and made me look at my business and
the business environment in a new light.
When I was working on a project in an
industry that I wasn’t that familiar with, I
researched the industry and then called
a business owner I knew in a related field
who had worked in the industry. We talked
through what may be some of the issues to
address. How helpful to have colleagues to
discuss ideas with. I wasn’t really alone.
While I now find I need to leave the Valley
occasionally to work with larger businesses
and governmental agencies in Santa Rosa,
San Francisco, Sacramento and southern
California, I feel like I have a support network of business collaborators, who are now
friends I can rely on. Businesses in Sonoma
Valley don’t have to be islands. Developing
a network of “colleagues” helps you and
your business grow.
Bobbie Bleistift Collins, owner of Business
Risk Solutions has over 20 years’ of experience in financial, operational and strategic
risk analysis in the financial industry, as
a management consultant and as a business owner. Business Risk Solutions helps
businesses identify risks and put appropriate controls in place. Learn more at www.
businessrisksolutions.net.
29
Business Education Roundtable
Congratulations
to the following
Sonoma Valley
High School
students nominated
by their employers
for the Chamber’s
2007 Work Ethic
Award
Sonoma Business is published four
times a year by
The Sonoma Index-Tribune for
the Sonoma Valley Chamber of
Commerce
Copy Editor: Janet Volkman
Project Manager: Kathleen McIntyre
Pagination: Yvonne Soto-Pomeroy
STUDENT
Abbott, Kelsey
Arthur, Danielle
Balch, Sara
Bohan, Ryan
Broderick, Michelle
Brooks, Jenny
Bucio, Baldamar
Campion, Andrew
Cashwell, Amanda
Clingerman, Spencer
Cuff, Katie
Dieckmann, Christopher
Evans, Matt
Fisher, Dan
Flores, Magali
Garcia, Jennifer
Gilmore, Leah
Gravatt, Ashley
Grech, Brittany
Juarez, Daniel
Kloer, Nolan
Lanning, Cami
Long, Andrew
Maushardt, Ben
Matthews, Patrick
McNeilly, Markie
Momsen, Nicole
Monroe, Brittany
Pha, Linda
Pha, Nary
Petricka, Lucy
Riddell, Erin
Saldivar, Eric
Titch, Adam
Weikert, Ashley
EMPLOYER
Sonoma Dog Camp
Sonoma Beauty Supply
Maxwell Village Cleaners
Cherry Tree
Artisan Bakery
Garden Court Café
Breakaway Café
The Lodge at Sonoma
Parkpoint
Wedekind’s
Arroyo Veterinary Hospital
Pre-Care
Altimira Animal Hospital
Sonoma Dog Camp
Little Switzerland
Basque Boulangerie
Parkpoint
Fine Line Art Supply
Maxwell Village Cleaners
Black Bear
Parkpoint
Chase Receivables
Longs Drugs
Parkpoint
Parkpoint
Sonoma Valley Chamber of Commerce
Parkpoint
No Name Café
Pearl’s
Pearl’s
Dr. Weiss
Arroyo Veterinary Hospital
Parson’s
Sonoma Hills
Agua Caliente Aquatic Center
Sonoma Valley Chamber of Commerce
651-A Broadway, Sonoma, CA 95476
(707) 996-1033 • Fax: (707) 996-9402
www.sonomachamber.com
For advertising inquiries, please contact
Robert Lee, (707) 933-2716,
robert@sonomanews.com
For submissions, please e-mail articles
to kathy@sonomachamber.com
Articles must be no
longer than 200 words.
Sonoma Index-Tribune
Bill Lynch, Editor-in-Chief & Publisher
P.O. Box C, Sonoma, CA 95476
(707) 938-2111 • Fax: (707) 938-1600
www.sonomanews.com
Wine Country
BIODIESEL
Distribution
Clean · Renewable · Made in USA
Runs in Any Diesel with No Conversion · Cuts Emissions in Half · Free Delivery
707.888.8811
www.winecountrybiodiesel.com
winecountrybiodiesel@yahoo.com
30
SONOMACHAMBER.COM
SONOMACHAMBER.COM
31
The Sonoma Valley
Chamber of Commerce
offers a variety of
services and benefits for
your member business.
Member Mail
A great way to promote upcoming events, highlight
your business services, advertise a promotion and
just about anything else it is you would like member
businesses to know. It’s simple, just reserve a spot in
advance and bring in your 725 copies with a cheek
of $100. For your convenience Member Mail is offered on a monthly basis.
t1SFNJVN1FU'PPET4VQQMJFT
t"MM.BKPS#SBOETo%PH$BU#JSE
t-BSHF4NBMM"OJNBM'FFE
t1SFNJVN)BZ(SBJOTBOE4USBX
BOE1PVMUSZ'FFE
Business After-Hours
A networking opportunity given to members only.
They are held at a different location each third
Thursday of the month. Bring your business cards
and be ready to meet great people!
01&/
.POEBZ'SJEBZ
4BUVSEBZ
8&%&-*7&3
"--."+03$3&%*5$"3%4"5.
&JHIUI4U&4POPNB
BTWCJ[KBOGFC
Translations in Spanish are now offered. Contact
Yackie for further information.
Labels are sold for $50.
You may also use our bulk mail stamp to save money
on your mass mailings.
Compliance Product
These are offered at the Chamber at a discount price.
Avoid costly fines for noncompliance.
Conference Room Rental
Available for half a day $50,or all day $100.
Referrals
An ongoing benefit that all Chamber members
receive
Sonoma Valley Chamber
of Commerce would
like to thank wildfireweb
for their support of the
Chamber Web site.
sonomachamber.com
98924.svbiznews.sept06.co
32
SONOMACHAMBER.COM
membership
welcome new members:
2007 Chamber
Board of Directors
OFFICERS
PRESIDENT
Molly Fedorchak
Sonoma National Bank
VICE PRESIDENT
Susan Reber
Mission Hills Mortgage Bankers
TREASURER
Jeff Walter, Walter & Pistole
PAST PRESIDENT
Marie Lambert, Lambert 76
DIRECTORS
Sheana Davis, Epicurean Connection
Tamara Dunn, Hanna Boys Center
Rich Lee, Arroyo Veterinary Hospital
Edward Roe,
Fairmont Sonoma Mission Inn
Barry Shone, Sonoma Market
Bill Vreeland, Bonanza Ford
Jerry Wheeler, Infineon Raceway
STAFF
EXECUTIVE DIRECTOR
Jennifer Yankovich
EXECUTIVE ASSISTANT
Kathy McKenna Perry
OUTREACH COORDINATOR
Yaquelin Alvarez
STUDENT INTERN
Markie McNeilly
CHAMBER VOLUNTEER
Betty Tinsley
ECONOMIC DEVELOPMENT
MANAGER
Laurie Decker
651 A Broadway, Sonoma, CA 95476
Phone (707) 996-1033
Fax (707) 996-9402
River Rock Casino
Dora Azevedo
3250 Highway 128
Geyserville, CA 95441
(707) 857-2740
Fax: (707) 857-2796
www.riverrockcasino.com
doraa@riverrockcasino.com
Sonoma Valley Tennis Association
Barbara Thoreson
P.O. Box 766
El Verano, CA 95433
(707) 935-6833
gbellosguardo@aol.com
Pacific Crest Custom Builders Inc.
Ned Tibbits
2801 Acacia Ave.
Sonoma, CA 95476
(707) 996-8333
Fax: (707) 996-3321
www.pacificcrestcustombuilders.com
ned@pacificcrestcustombuilders.com
Carneros Flooring Company
John Charvat
254 First St. East
Sonoma, CA 95476
(707) 939-1010
Fax: (707) 939-1013
carnerosflooring.com
jcharv60@sbcglobal.net
Accel Furnace Co.
Steve Verbish
2789 Dale Ave.
Sonoma, CA 95476
(707) 938-5290
Fax: (707) 939-9732
verbish@comcast.net
Sitzmann, Morris & Lavis Inc.
Cecilia Cotter
2455 Bennett Valley Rd., B205
Santa Rosa, CA 95404
(707) 577-8300
Fax: (707) 577-0609
www.smlinsurance.com
ccotter@smlinsurance.com
StrateGems
Janna Raye
13647 Arnold Dr. #6
P.O. Box 924
Glen Ellen, CA 95442
(707) 217-9250
www.strategems.com
jraye@strategems.com
The Meritage Company
Kathy Leon
19074 Robinson Rd.
Sonoma, CA 95476
(707) 935-3770
Fax: (707) 935-1722
www.meritageco.com
meritageco@aol.com
Joyce Davison - Frank Howard Allen
470 First St. East
Sonoma, CA 95476
(707) 939-2069
www.winecountrygroup.com
rejoyce28@sbcglobal.net
Coldwell Banker DeAnza Realty
800 Broadway
Sonoma, CA 95476
(707) 939-2664
Fax: (707) 996-3613
www.cdsonoma.com
christian.harder@coldwellbanker.com
Lisa Albertson - Frank Howard Allen
155 Spur Ridge Ct.
Healdsburg, CA 95448
(707) 953-6166
Fax: (707) 939-2555
www.lisaalbertson.com
lisa@winecountrygroup.com
E. Michele Samson - Pacific Union
473 Saunders Dr.
Sonoma, CA 95476
(707) 490-9800
Fax: (707) 940-0305
www.michelesamson.com
michele.samson@pacunion.com
Colleen Spinelli - Frank Howard Allen
470 First St. East
Sonoma, CA 95476
(707) 939-2041
Fax: (707) 939-2010
www.winecountrygroup.com
scpinelli@att.net
Thailand Thai Cuisine
Nikki Sawangsuk
18350 Sonoma Highway
Sonoma, CA 95476
(707) 939-8383
Fax: (707) 792-4383
nikkisawa@hotmail.com
Rotary Club of Valley of the Moon
Frank Sites
6572 Oakmont Dr., Ste. A
Santa Rosa, CA 95409
(707) 9579-4300 Fax (707) 579-4358
fsites@afgweb.com
www.valleyofthemoonrotary.org
Nancy Halpern Travel
477 La Quinta Lane
Sonoma, CA 95476
(707) 935-9666
Empire Waste Management
Cheryl Worthington
3400 Standish Ave.
Santa Rosa, CA 95407
(707) 586-7732
Fax: (707)586-7783
cworthin@wm.com
www.sonoamchamber.com
SONOMACHAMBER.COM
33
membership
thank you for your continued membership:
business
Eraldi’s Menswear & Shoes
Safeway Stores Inc.
Buena Vista Winery
Broadway Market
El Pueblo Inn
DeAnza Moon Valley
Acacia Grove Mobile Park
Adams Chiropractic Offices, Inc.
Exchange Bank
Sonoma Auto Parts Inc.
Sonoma Valley Center
CENTURY 21 Wine Country
Westerbeke Ranch Conference Center
Benziger Family Winery
Murphy’s Irish Pub
Imperial Services
Infineon Raceway
Becoming Independent
Depot Hotel - Cucina Rustica
Gloria Ferrer Champagne Caves
CSAA/AAA
Carol S. Werner, CPA New York
Life Insurance
Creative Cash Control
Copy Store & More
Price Pump Company
years
65
63
61
58
48
43
33
33
29
29
26
26
25
25
24
24
24
22
21
21
20
19
18
18
18
You deserve the best!
Don’t settle for less.
Bill Dardon
General ManaGer
938-1999
800 - 938-1922
Call Bill Dardon for all your
Real Estate needs.
He’s A Classic!
30 years of excellence!! It’s a great
day here in Sonoma, make it a
permanent part of your life!
On the Plaza
34
34 West Spain St
Rodolph Inc.
18
Kenwood Inn & Spa
17
Della Santina’s 17
Ledson Hotel
17
Cal State Central Credit Union
16
Readers’ Books
16
North Bay Coffee Inc.
15
Sonoma Post Office
15
Business Exchange of Sonoma Valley
14
Business Resource & Training Co.
14
Patterson Painting & Decorating
14
Mills, Parker & Gates LLC
13
Phone Directors Co./Wylie Fox
13
Arthur Fichtenberg & Associates
13
St. Francis Solano School
13
Basque Boulangerie Café
12
Edward Jones - Gary Scott
11
California Terroirs
11
Diageo Chateau & Estate Wines Carneros
11
Kid Scoop
11
RealCare Insurance Marketing Inc.
11
Chateau St. Jean
10
Fox Fabrique
10
Sonoma Promotional Solutions
10
Baksheesh
10
Cuclis PR
9
Custom Image Photographic Services
9
Garden Court Café‚
9
Sonoma Hills Retirement Center
9
La Salette Restaurant
9
Sebastiani Theatre
Greenslade Graphics
9
Moll Self Storage
9
R & B Custom Builders
9
Sonoma Mission Gardens
9
Sun Seekers
9
Sonnen BMW
8
Vonne Irish & Associates, Inc.
8
Lewis & Aanestad Productions
8
Valley of the Moon Teen Center
8
Arroyo Veterinary Hospital
8
The Lodge at Sonoma
8
Yolanda Mangrum, DDS
8
Charles F. Fortlage Insurance
7
S.A.Y. Social Advocates for Youth
7
Sonoma County Transit
7
Sonoma Sausage
7
Raymond & Flo Beth White
6
The Candlestick
6
The Emery Medical Center
6
Imagery Estate Winery
6
Sonoma Silver Company
6
Fine Line Art Supply & Custom Framing
6
Plaza Cabinetry
6
Rotary Club of Sonoma Valley
6
Tina Shone - Sotheby’s
6
Sonoma Materials
6
Valley of the Moon Commute Club
6
Gayle Arrowood - Triton Funding
Group Inc.
5
Edward Jones - Pam Teixeira
5
Pacific Medical Management
5
SONOMACHAMBER.COM
Phillip A. Danskin & Associates
Simms Custom Construction Inc.
Wireless Mann
Blackstone Winery
Inn at Sonoma
Nicholson Ranch Winery
Preferred Mortgage Associates
Horizon Builders
Murray Insurance Services
the Loop
Agua Caliente Springs Aquatic Center
Carl ‘Chip’ Allen, Attorney at Law
Broadway Hair Company
The Business Building Network
CSR Design
Caliente Springs Physical Therapy
Mary Ely, CPA
Mangiantini Construction Inc.
Pride Mountain Vineyards
Sonoma State Historic Parks Assoc.
Orion Partners Commercial Real Estate ABC Carpet & Cleaning
Bolt Staffing Service Inc.
Ceja Vineyards
The UPS Store
Susan White - Pacific Union
Temple Lodge #14
B. Brackett Fine Art
Banco de Sonoma
Di Rosa Preserve - Art & Nature
Pacific Capital Mortgage
Sonoma Dog Camp
Sonoma Real Estate Company
Robert & Kathleen Leonard - Sotheby’s
Barking Dog Roasters
Magnum Financial The Granary Inc.
KSVY Radio
North American Chem-Dry
Sonoma Valley Sun/El Sol de Sonoma
Tortilleria Jalisco
Arbor Fence
Charles Creek Cellars
First Sonoma Funding
Cynthia Dwyer Appraisal Service
Edward Jones - Jeff Reilly
Express Kitchen & Bath
Patrick Jude
Look Through Any Window
Shiso Restaurant
Harvest Moon Café‚
Diane Litchfield - Frank Howard Allen
Toscano Investments
Cellar Door Tasting Room
Comcast
Les Petites Maisons
Party Master USA
Santa Rosa Junior College
Petaluma Campus
Sonoma Phoneman & Home Theater
the fig pantry
5
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4
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4
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4
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Original Recipes.
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35
silly questions
Dear Eileen,
I keep a list of all the movies I’ve seen in
Excel. My boyfriend told me it was “sordid”
and needed to be “filtered.” Should I slap
him?
—Not into Pornography
Dear N.P.,
I’m sure he meant “sorted”—ordered either
alphabetically or numerically based on one
or more fields—but I bet you just got my
readers’ attention!
In database terminology, a “filter” is a way of
limiting the data which is displayed. Just like
a filter in your swimming pool which keeps
the leaves out but lets the water through,
a filter lets everything which matches the
filter show up but keeps the rest of the data
hidden. An example would be filtering your
mailing list for California addresses. Aunt
Martha in Poughkeepsie would not show up.
—Eileen
Dear Eileen,
Did you say that filtering my database
would keep Aunt Martha from showing up
at Thanksgiving? That would be a good
trick.
—Wants the Drumstick
Dear W.D.,
What I meant was that her address would not
appear in your database.
—Eileen
Dear Eileen,
I want to go to computer camp, but my
mom wants me to go to baseball camp.
What should I do?
—Nerd in Training
Dear N.T.,
Go out and play. You can still be a nerd
when you’re old.
—Eileen
Dear Eileen,
I want to go to baseball camp, but my mom
wants me to go to computer camp so I can
come home and teach her. What should I
do?
—First Base Hopeful
Dear F.B.H.,
Go out and play. Send your mom to
computer camp. (Or buy her a JC T-shirt
and tell her to take a class.)
—Eileen
36
Dear Eileen,
I am in charge of my local Little League
teams. I just got a copy of the schedule and
it’s a 40-page Excel spreadsheet. How can I
sort it by division so I can send each of my
head coaches a master schedule?
—Wants to StreamLine
Dear S.L.,
The easiest way is to use the AutoFilter
feature. Go to Data, Filter and select
AutoFilter. Little arrows will appear at the
top of each column. Click on the arrow
next to Division and you will see a list of all
division names. Select one and your list will
only contain games in that division. At that
point you could copy and paste the list into a
new file and do the same with the remaining
division names.
—Eileen
Dear Eileen,
I coach my son’s Little League team. I just
got a 10-page spreadsheet with our whole
division schedule. How can I display only
our team’s games so I can send the schedule
to the parents? I have tried AutoFilter, but I
need to show all games in which our team
(the Rodents) are either the Home or the
Visiting team. Help!
—Rodents Rah Rah!
Dear R.R.R.,
This is a job for Advanced Filter, also on
the Data menu. To use Advanced Filter you
need to set a Criteria Range to tell Excel
what data you want displayed. A Criteria
Range consists of the same Column names
used in your database with an example of
the data you want displayed. (See example
below.) Since you want all games in which
the Rodents are either the Home or Visiting
team, you need to use two lines for your
criteria. (This is called an OR filter. If you
wanted BOTH criteria, this would be an
AND.)
You then have the option of filtering the
database in place or copying it to another
area.
Dear Eileen,
Our company requires us to use a network
password that contains numbers and
punctuation symbols in addition to letters.
Why do they do that?
—Curious Networker
SONOMACHAMBER.COM
Eileen Adams, Computer Tamer
Dear C.N.,
That is so it won’t be in any dictionary.
Many password detection schemes involve
having the computer try every word in the
dictionary in order to find your password.
Clumsy, but if you crawl fast enough, you
don’t need to run!
—Eileen
Dear Eileen,
Our company requires us to change our
network password twice a year. I was using
my girlfriend’s name, but lately they haven’t
been lasting six months. I have given up
women and want to use my dog, FIDO as
my password. Any ideas?
—Fido Fan
Dear F.F.,
Sure. Just substitute an exclamation point “!”
for the “i” and an asterisk “*” for the “o” and
your faithful pooch becomes “F!d*”. Then
add a “7” for the year and a “1” for the 1st
half of the year. In July change it to F!d*72
and you will always be able to remember
your password.
—Eileen
Dear Eileen,
I am using Publisher to print a 2-page
spread—11 by 17 inches. Publisher prints it
on four sheets. Is there a way to have it print
on two?
—Wants to Save Paper
Dear S.P.,
There are two steps here—it sounds like you
figured out the first one: telling Publisher
your page is 11” by 17” and landscape
(wide) layout. The second step is telling
Publisher that your printer uses 8-1/2” by
11” paper, in Portrait mode. Then you need
to set the overlap to 0 and you should get
only two sheets per page.
—Eileen
Send your Silly or Good questions to Computer
Tamer in care of the Chamber of Commerce,
651A Broadway, Sonoma, 95476 or by e-mail to
info@sonomachamber.com or Eileen@vom.com.
T
ina Shone
&
Specializing in Wine Country Real Estate Acquisitions & Sales since 1986
Sotheby’s International Realty
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