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TM
Company Overview
Who We Are:
BDA brings the world’s most recognized brands into the real lives of real people. We create experiences that entice, engage, inform, shift
perceptions and change behaviors. With nearly 450 employees and 30 locations worldwide, BDA is a full-service resource for branded
merchandise. Our expertise covers sales promotions, sponsorship marketing, workwear programs, medical marketing, consumer &
licensed products, and more. Our robust complement of services includes experiential marketing strategies, graphic design, project and
program management, eCommerce, product development, importing, fulfillment, warehousing and more. With BDA’s consistently highquality, on-budget, on-time solutions, we offer the merchandise-based ideas and sourcing you need to make your brand an experience.
What We Do:
It’s not just a towel, it’s a bond.
It’s not just a towel, it’s a bond.
FPO
Image to
Body copy: More than 50,000 individuals ctook
ometheir seats at Coors Field on a warm autumn evening.
But in no time at all, they were one united voice for the Colorado Rockies. Proof that a logo on terry
cloth
has the power to transform viewers into participants. BDA sourced and delivered every last
More than 50,000 individuals took their seats at Coors Field on a balmy summer evening. But in no time at all, they were one united voice for the Colorado Rockies.
rally
and
something
important:
cheering
fans
unitedevery
aslast
one.
Prooftowel,
that a logo
on terry
cloth has the far
powermore
to transform
viewers into50,000
participants.
BDA sourced
and delivered
rally towel, and something far more important:
50,000 cheering fans united as one.
History
TM
SECONDARY GRAPHICS: HALFTONE SILHOUETTES
1984
Eric
Bensussen
and Jay
Deutsch
establish
Sports
Marketing,
Inc.
1989
Name
changed to
Bensussen
Deutsch &
Associates,
Inc. to reflect
portfolio of
corporate
clients
1996
1998
BDA is ranked
Grand
in Inc. 500
opening of
the BDA
corporate HQ
and a stateof-the-art
distribution
facility.
These silhouettes demonstrate how the halftone dot
pattern can be applied to create branded designs.
The examples shown below are included on the CD
accompanying this guide and can be re-colored
to suit your design.
1999
2001
2004
2007
2008
11
Annual
revenue
surpasses
$100MM
BDA is
nominated
BDA office
as one of
SECONDARY GRAPHICS
Washington’s in Shenzhen,
China opens
Best
Companies
to Work For.
They will also
be nominated
in 2005, 2006,
2007, and
2008.
STYLE GUIDE
Timeline
BDA becomes
Contract with the Preferred
Premium
FremantleAgency for
Media
Major League
renewed,
Baseball
extending
BDA’s role
as American
Idol’s official
Merchandise
Agencysm
BDA
re-brands to
better reflect
its unique
niche in the
marketplace.
Ranked #1
Promotional
Merchandise
Distributor in
the U.S.
2009
2010
Acquired
ASI Top 40
distributor
BDA becomes Evigna
Preferred
Premium
Named one of
Agency for
Washington’s
National
Best
Football
Companies
League.
for 6th
straight year
BDA
Launches
CPD enters
POWER A
the Consumer
Brand
Electronic
Category
BDA Turns 25
Our History
In 1984, best friends Eric Bensussen and Jay Deutsch transformed a shared passion for sports into a thriving business that would
redefine an industry. Originally founded as Sports Marketing, Inc., the company was dedicated to connecting fans to the teams they loved
through merchandise. As the company broadened its focus into corporate America and began hiring associates, Jay and Eric renamed the
agency Bensussen Deutsch & Associates (BDA). Since this time, BDA has earned a reputation for helping companies extend their brands
through meaningful merchandise experiences. BDA’s full-service approach to creating merchandise into a client’s brand framework
and business objectives has successfully transformed the three-dimensional advertising category, giving birth to a new concept: the
Merchandise AgencySM.
Today, BDA is 450 associates strong and operates in offices across the globe to bring clients’ brands to life through merchandise that
interacts, involves and inspires. In addition to working with hundreds of the Fortune 500’s most admired brands, BDA also manages
merchandise promotions in conjunction with leading Hollywood studios, major sports leagues including MLB, NFL, and the NCAA, and top
video gaming companies.
Through the creative power of its associates and a unifying vision that merchandise can connect and engage consumers with the brands
they love, BDA continues to open new doors and blaze new trails.
Facts
TM
Vision Statement
Founded
Position Statement
Locations
To be the world’s best Merchandise Agency™ by offering an integrated set of brand services
that maximizes our clients’ investments in promotional marketing and brand development.
1984 as Sports Marketing, Inc. by Jay Deutsch and Eric Bensussen. Changed name in 1989 to
Bensussen Deutsch & Associates, Inc. (BDA).
We make your brand an experienceTM. At BDA, we take a client’s brand and give it a
heartbeat. We push it beyond the page, off the screen, and into the real lives of real people.
We create moments where a brand can help others express their joy, their loyalty, and their
passion. Opportunities for them to feel it, wear it with pride, make it their own. Interactions
that can inform, move, and change perceptions of a client’s brand. BDA partners with clients,
from strategy through creative to flawless execution, to bring their brand to life in a way that
has meaning, relevance and immediacy.
Headquartered in Woodinville, WA with 30 regional locations in the U.S., Hong Kong and China.
BDA
15525 Woodinville-Redmond RD NE
Woodinville, WA 98072
Phone: 425.492.6111
Fax: 425.492.7222
Website
Media Contact
Management Team
www.bdainc.com
Barokas Public Relations for BDA
206.427.0389
bda@barokas.com
Rob Martin: VP, Marketing
425.492.2542
robm@bdainc.com
Jay Deutsch
Eric Bensussen
John Rostas
Barry Deutsch
Nekko Ward Shefferly
Lucky Evani
Rick Rayl
Rob Martin
Ron Alessandrini
Helen Rice
Co-Founder / CEO
Co-Founder / President
Chief Operating Officer
VP, Client Services
VP, Client Services
VP, Client Services, CPD
VP, Purchasing and Operations
VP, Marketing
VP, Import
VP, Human Resources
TM
company divisions
Corporate Promotions
Bringing brands to life.
At BDA, we don’t just attach logos to objects. We deepen attachments
between people and brands. Others in the industry merely “brand
merchandise”. We’re the only company in the nation that partners with
clients to bring their brands to life with solid strategy, innovative design, and
consistently high-quality execution. We deliver what clients need, when they
need it – on time, on budget, and on brand.
We’re the only company
Many of the world’s leading companies turn to BDA to:
in the nation that partners
•
•
•
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•
with clients to bring their
brand to life.
Sales promotions
Engage. Enable. Express.
Create identity launches with lasting impact
Drive new products to market
Transform occasions into memorable events
Motivate teams to strive for excellence
Recognize employees in a way that strengthens loyalty
BDA has the resources, experience, and expertise to take a client’s brand into the
real lives of real people—and help the client achieve its business goals.
BDA has created and produced engaging real-world interactions that drive
retail traffic, increase sales, create buzz, and win new friends for some of the
nation’s biggest brands.
Recognized in Promo Magazine’s “Promo 100” as the No. 1 independent sales
promotions group, BDA offers strategic insight, compelling creative and highquality, on-time/on-budget executions. The result is exciting and engaging
sales promotions that reinforce and strengthen our clients’ brands.
At every stage—from database development and management to design,
fulfillment, and delivery—BDA provides clients with the resources they need for
promotions that get noticed, boost sales, and deliver an outstanding ROI for a
wide variety of programs, including:
•
•
•
•
•
•
•
Retail Promotions
Premium Programs
Partner Promotions
Gift-with-Purchase Programs (GWP)
Purchase-with-Purchase Programs (PWP)
Point-of-Purchase Development (POP)
Sweepstakes Management
In addition to our considerable capabilities, we partner closely with clients to ensure that the
entire process—from initial briefing through back-end analysis—is efficient and smooth.
TM
company divisions
Consumer & Licensed
Merchandise
From concept to consumer.
Inventive, intelligent and engaging, BDA’s consumer products extend leading
brands and globally recognized names into must-have retail merchandise.
Our products get highly visible retail shelf placement, spark upward buying
trends, and increase revenue.
Our portfolio runs the gamut from best-selling video game accessories
to one-of-a-kind custom, proprietary, and private-label merchandise—
trendsetters that distance clients from their competition while shortening the
distance between clients and their customers.
We don’t just make things; we make things simple, through an easy,
transparent process. We channel imagination, inspiration and customer
insight into effective product design. BDA provides clients with high quality
production services, and distributes the finished products through the right
retailer network.
Our comprehensive collection of internal resources includes:
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•
•
•
•
•
Brand & Retail Management
Product Development
Graphic Design
Import Management
Package Design and Development
Storage and Distribution
BDA takes the experience of a client’s brand and extends it through revenue-building products that
strengthen the connection between a client’s brand and consumers.
Medical Marketing
Caring for the brands that care for people.
Pharmaceutical brands and medical companies require more than just
products with logos. They need merchandise that helps build healthy
relationships between brands and healthcare professionals (HCPs), as well
as HCPs and their patients. For more than 20 years, BDA Medical has been
a trusted provider of educational and promotional merchandise. Relevant,
practical, and in compliance with government and industry regulations,
the merchandise we provide includes teaching aids, brand reminders,
and patient education and compliance aids. They open the lines of
communication, improve understanding, and build trust between HCPs
and patients, while extending brand impact and increasing sales for some
of the world’s largest pharmaceutical and medical companies.
With the help of BDA Medical, pharmaceutical
brands and medical companies can engage
with HCPs and their patients in ways that build
understanding, brand recognition, and profits.
Our solutions are designed to change behavior and:
•
•
•
•
Motivate sales representatives
Increase access to and time with physicians
Improve brand awareness with functional tools
Influence physicians’ prescribing habits
TM
company divisions
Sports & Entertainment
Marketing
A passion for performance.
Our roots are smack in the middle of center field. BDA has a genuine
passion for sports and entertainment marketing and we know how to deliver
experiences that create strong bonds and lasting memories. We turn a
client’s viewers and spectators into participants. For more than 27 years, BDA
has enriched countless events with brand-building merchandise, established
partnerships, and formed key third-party relationships. As a result, we
have the ability to take our corporate clients’ brands into stadiums, arenas,
theaters, television, and movie screens.
At BDA, we partner with clients to determine the best way to engage their
audience, whether that means the right product placement on a popular TV
show or a rally towel in the hands of a fan. Our design team brings clients’
brands to life and we customize their merchandise to their specifications,
while staying on time and on budget.
BDA knows how to turn clients’ viewers and
spectators into participants.
We offer a wide range of services, from strategy through
back-end analysis, including:
•
•
•
•
Sports and Entertainment Collectibles
Event and Sponsorship Management
Corporate Partnership and Advertising Promotions
Third-Party Tie-in Promotions
Retail & eCommerce Programs
Merchandising and media.
We understand that a client’s customers are savvy consumers who demand
multiple shopping access points, including the Internet, toll-free phone,
mail and in-store. To satisfy this demand, BDA offers an array of full-service
corporate merchandise programs. From print catalogs to brick-and-mortar
stores to Web-based solutions, we provide clients with the smartest, most
cost-efficient ways to serve their customers or employees, and retain their
loyalty. BDA partners with clients every step of the way—from designing
store campaigns and determining media allocation to tracking satisfaction
and corporate program saturation.
If the Internet is a client’s primary medium, our system
integration platform allows us to service their eCommerce
merchandising needs while providing a true real-time
inventory-management system.
By phone, in person or via the Web, BDA extends the reach of clients’ brands, strengthens
customer and employee loyalty, and increases sales.
TM
company divisions
Branded Workwear
Brand ambassadors.
A company’s employees are the ambassadors of its brand—and we want
to make sure that our client’s brands look great on them. In BDA’s branded
workwear division, we know that a well-tailored uniform or custom-designed
apparel says volumes about a company. Our industry experts, top-notch
designers and seasoned buyers partner with clients to ensure that the
branded workwear we produce for them exceeds their expectations for quality,
fit, style, and durability. Our primary goal is to create apparel that delivers
a positive brand impression, protects employees, and keeps them working
in comfort.
With our outstanding quality, value, and
teamwork, it’s not surprising that BDA
provides apparel and custom garments
for the world’s leading brands.
Specialized Services People. Creativity. Process. Passion.
From durable, hard-working uniforms to high-end corporate apparel,
we dress employees for brand success with:
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•
•
•
•
Cost-saving resources and volume pricing
Cutting-edge designs, styles, fabrics and sizes
Expert buyers and in-house custom designers
Product testing for durability, colorfastness, and wash-and-wear quality
Industry trend monitoring
• In-House Design Agency – Our in-house design agency
provides our clients with an extensive pool of graphic
designers, web designers, publication specialists, production
specialists, photographers and art directors.
• Importing – With the depth of over 100 years combined
experience in overseas product development, production and
logistics, BDA’s dedicated importing team continues to provide
clients with cost-saving efforts that are truly remarkable.
• Warehousing – BDA has built distribution, supply chain
logistics, and a pick-pack-and-ship (PPS) system to meet our
client’s needs.
• Fulfillment & Distribution – We have a fulfillment capacity for
shipping of over 30,000 packages per day, 50+ ground and
dock high doors, over 12,000 pallet locations and more than
75,000 locations for individual SKUs.
As a full-service agency, BDA delivers a variety
of services, providing the ultimate branded
merchandise experience.
• Preferred Supplier Program – BDA realizes that to maintain
the highest level of quality, efficiency and proprietary pricing
necessary, it was essential to develop a program to rate and
monitor our supplier base of nearly 15,000 companies at all
levels and at all times.
TM
Trusted by the World’s
Most Admired Companies...
®
...and Across their Brand Portfolios