find waldo local

Get out the Shop Local message with
FIND WALDO LOCAL
Illustrations copyright © 1987–2016 by Martin Handford.
“Where’s Waldo?” TM & © Classic Media Distribution Limited. All rights reserved.
July 2016
Online preregistration begins on January 25, 2016,
at indiebound.org/findwaldolocal. Don’t miss out!
Participation is capped at 250 host bookstores.
Brought to you by Candlewick Press and the American Booksellers Association
candlewick press
!
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LDO LOCAL
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—Your frie
What is FWL?
A community-wide Shop Local scavenger
hunt hosted by ABA-member bookstores
with participation from dozens and dozens of
merchants in their towns. In July 2016, Waldo
spotters, young and old, are eligible for prizes
throughout the month. The hunt culminates
with a grand ceremony held at your store.
What are the requirements for
host bookstores?
Participating bookstores agree to:
• preregister online by March 1, 2016, at
indiebound.org/findwaldolocal
• place a 40+ copy Waldo book supporting
order by March 1, 2016
• dedicate a store window and/or in-store
display to FWL during July 2016
• host a Waldo celebratory event at the end
of July 2016
FIND WALDO LOCAL
Host bookstores are eligible
for the following special
FWL offers:
1. +
4% discount and 90 days’ dating on
initial supporting FWL book order.
2. $100 automatic FWL co-op pool to be
used for ANY expenses related to FWL
(party supplies, copying costs, coupon
redemptions, etc.). This benefit is only
available to stores with Penguin Random
House accounts.
3. W
aldo costume special offer from Elope.
Questions?
Contact Team FWL at
findwaldolocal@candlewick.com
What’s new for 2016?
In addition to searching for Waldo around town, Waldo seekers will have a
brand-new activity to keep them busy this summer: the Color Waldo and Win
sweepstakes! FWL participants who color in Waldo and post their creation on
Instagram will have a chance to enter to win one of five Waldo prize packs valued
at more than $150.00 each! See back page of this brochure for more details.
Illustrations copyright © 1987–2016 by Martin Handford.
“Where’s Waldo?” TM & © Classic Media Distribution Limited. All rights reserved.
FAQ
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Your kit will contain:
. pad of coloring sheets to hand out to participants
for the Color Waldo and Win sweepstakes
. 25 mini Waldo standees
istr
i
Candlewick will send you a kit containing everything you’ll need
to launch your FIND WALDO local celebration.
aD
What resources are available to make
my Find Waldo Local event a success?
M
01
BT
15 J
a
window
cling
. 25 Shop Local window clings
. 125 Waldo prize buttons
. 8 Waldo prize books (five copies of Where’s Waldo?
The Sticker Book!, one copy each of The Wow Collection,
The Magnificent Mini Book Box, and Where’s Waldo?
The Coloring Book )
. reproducibles for “I Found Waldo” passports,
$1 coupons, party activities, posters, and bag stuffers
. sample pitch letter and press release
. social media assets to rally your community,
including sample Facebook posts and tweets
Participation is capped at 250 stores.
See participation requirements at left.
Mini
Waldo
Standee
$1.00
Coupons
Illustrations copyright © 1987–2016 by Martin Handford.
“Where’s Waldo?” TM & © Classic Media Distribution Limited. All rights reserved.
Where ’s Waldo?
Prize Books
What ABA-member bookstores
have to say about Find Waldo Local
“The number-one best
promotion ever!”
“An absolute
smash.”
“One of the m
ost successful
events we’ve ev
er done.”
ntinues indefinitely!”
“We hope this event co
unity event!
“A great comm
cipating!”
We love parti
“The highligh
t of
our summer!”
“A phenomenal
promotion!”
“Families LOVE the Fin
d Wald
“Great fun.”
o game!”
“I love the simplicity
of the program!”
aldo!”
“We LOVE W
COLOR WALDO
AND W IN!
To celebrate both Find Waldo Local 2016 and
the publication of Where’s Waldo? The Coloring
Book, Candlewick Press will be sponsoring the
Color Waldo and Win sweepstakes this July.
We’ll be encouraging loyal Waldo spotters who participate
in Find Waldo Local to color a Where’s Waldo? coloring
sheet and post their art on Instagram using the hashtag
#ColorWaldoandWin. Each post will be entered to win
one of five prize packs of Where’s Waldo? merchandise!
(Each prize pack is valued at more than $150.)
candlewick press
Illustrations copyright © 1987–2016 by Martin Handford.
“Where’s Waldo?” TM & © Classic Media Distribution Limited. All rights reserved.
Join Waldo for the ultimate
coloring challenge. . . .