Bulletin No. 96, May 2010

BULLETIN
Number 96 - MAY 2010
EXTRACT FROM THE TOURISM DEVELOPMENT STRATEGY
OF MONTENEGRO 2020
“Clearly, tourism as such can only be expected to create a limited number
of new jobs. On the other hand, through difficult to quantify, the indirect activities stimulated and generated by tourism afford considerable scope for
job creation. So a distinction has to be drawn between jobs in and through
tourism.”
PUBLISHERS:
GOVERNMENT OF
MONTENEGRO
MINISTRY OF TOURISM
Minister:
Mr. Predrag Nenezić
“INTEGRATED TO
TRASTE BAY” P
Secretary of the Ministry:
Mrs. Željka Radak Kukavičić
PR:
Mrs. Jelena Paović
Address:
Rimski trg 46
81000 Podgorica
Montenegro
Phones:
+382 (0)20 482 333
+382 (0)20 482 334
+382 (0)20 234 116
Fax:
+382 (0)20 234 168
E-mail:
mt@gov.me
Web site:
www.mt.gov.me
NATIONAL TOURISM
ORGANISATION OF
MONTENEGRO
Managing Director:
Mr. Saša Radović
Address:
Rimski trg 47
81000 Podgorica
Montenegro
Phone:
+382 (0)20 235 155
Fax:
+382 (0)20 235 159
Call center:
1300
E-mail:
info@montenegro.travel
Web site:
www.montenegro.travel
2.
This Bulletin is printed on
recycled paper.
May 2010
The Orascom Development Holding Company held a press conference and reception on Monday, 17 May in Tivat on the occasion of presentation of the “Integrated
tourist settlement in Traste Bay” Project.
In October last year, this Egyptian company signed a Contract with the Government
of Montenegro on long-term lease of land on Lustica Peninsula where a small townexclusive tourist complex will be built in the next 12 years.
Prime Minister Milo Đukanović, Mayor of Tivat Miodrag Kankaraš, the President and General Director of Orascom Company, Samih Savnrns, and Director of Orascom Europe,
Rejmond, presented the project of integrated tourist settlement in Luštica Peninsula.
The new town in Trašte Bay will be built on 6.8 million square metres, and it will be consisted of eight three to five stars hotels, with around 2.200 rooms, 1600 apartments, more
than 700 villas, and golf courses with 18 holes, two marinas, restaurants, schools, kindergartens, ambulance, shops and sport facilities. A road to the location will be built after the
summer season is over. The first phase will start beginning of 2011 when a marina, a
couple of residential units, a part of facilities in the centre of the town and a golf course
will be built. This phase is planned to be finalized end of 2013.
Reminding that negotiations with Orascom Company started in 2007, Prime Minister
Milo Đukanović pointed out that the Government had a vision and courage to undertake this project.
Two crisis years in the world’s economy did not stagger investors in Montenegro and
the project implementation has not stopped, said Đukanović, emphasizing Porto Montenegro, Sveti Stefan, and the work of the Government as well.
We will finalize two major infrastructure projects, which provide a strong support to
private investors. A water-supply system for the Montenegrin coast will be finalized in
a month, and it is worth around a hundred million EUR. In a month or two, we will have
an important road which will link two tourist pearls, Boka Kotorska and Durmitor. In the
crisis year, these are valuable investments even for financially more capable investors
than the Government of Montenegro, said Đukanović.
He added that attractiveness of our country as a tourist destination was preserved
and thanked Orascom for good and wise choice of the new development project.
A key task of the Government of Montenegro is to make it a part of developed European society. We want our citizens to live according to standards of developed world:
to have enough new jobs, good salaries and pensions, efficient legal state which guarantees safety to citizens, investors, tourists and anyone visiting Montenegro, sufficient
level of democracy and multi-ethnical harmony. On that road, it is very important to us
to keep current and attract new investors. The country can be proud of the selection
of investors who do their business in our territory, and Orascom will be a new, strong
identity card of Montenegro, a prestigious investment community and respected tourist
destination – said Prime Minister Đukanović.
Mayor of Tivat Miodrag Kankaraš pointed out that the project was important for Tivat,
Boka and Montenegro, and that its scope exceeded Porto Montenegro. A key element, adoption of the Spatial Urban Plan of Tivat municipality, would be finalized in the
OURIST SETTLEMENT IN
PROJECT PRESENTED
next few days. That would allow
for obtaining a construction permit
and starting the project implementation, said Kankaraš.
Director of Orascom Europe Rejmond Kron reminded that the
Swiss Company was founded 21
years ago in Egypt. Our company
is not only investing, but building
as well and later manages the socalled integrated tourist towns.
This is the main difference between us and standard investors,
said Kron at the reception organized within the presentation in
Tivat.
We have businesses in three continents in nine countries, three of which are in Europe. First
of all, we have a project which will be implemented here on
Luštica Peninsula. We are trying to find a real balance between environmental, economic and social aspects. We
believe that this is, long-term, the best approach. An important aspect of implementing our plans is that we work
locally – we have established Luštica Development Joint
Stock Company here and it will be fully responsible for implementation of this project in Montenegro. Local team in
Tivat will be responsible for implementation of the entire
project - said Kron.
Montenegrin Minister of Tourism Predrag Nenezić pointed
out that it was the investment that is implemented in record
period. Less than three years will pass from the idea to the
project implementation, which was a record time for a project of this size, importance and level of preparation and
development required. We are happy because of the fact
that in three years we will have an opportunity to visit a
part of the new town in Luštica, said Nenezić.
Minister of Tourism said that it was especially important
that Luštica Development would be located in Tivat, because this Company is fully committed to working with
local community and non-governmental sector. This is another indicator that Montenegro does not have alternatives
for public-private partnership, attracting strategic, large investors who come to Montenegro and stay for a long period of time. The cooperation between the Government,
Tivat municipality and Orascom Company confirm that this
recipe pays off and that it is the only possible way for us,
said Nenezić. He announced the next meeting in September, when works on Luštica are planned to start.
Two crisis years in the world’s economy did not stagger investors in Montenegro and the project implementation has not stopped, said Đukanović,
emphasizing Porto Montenegro, Sveti Stefan, and the
work of the Government as well.
Total value of the investment is around one billion EUR, and
its implementation, according to standard practice of Orascom, is the responsibility of the local company Luštica Development JSC, in which Orascom has 90%, and the
Government of Montenegro 10% of shares.
General Director of Orascom Samih Saviris believes that the
strongest protection of Luštica Peninsula is contained in the fact
that not only a few houses will be built there, but a whole town.
If we built there something that was not acceptable to local
population, than I am sure that such project would not be successful. The only way for us to stay and work well is to be accepted by everybody. Therefore, you can be absolutely
confident about the sustainability of this project. This country
is truly beautiful, motivates us to build something very beautiful. The biggest reward for me would be if some day someone could come to Montenegro and say that it is like Monte
Carlo. Actually, more beautiful than Monte Carlo. We dream
our dreams and trying to push them in that direction, said the
manager of Orascom.
Thanking to the Government of Montenegro and Porto Montenegro, who made the first and a lot harder step, Saviris said
he believed that once this project was completed, Montenegro would have the first ecological town on Luštica.
May 2010
3.
MINISTER OF TOURISM PREDRAG NENEZIĆ AND
DIRECTOR OF NTO SAŠA RADOVIĆ WITH ASSOCIATES
CLEAN TRSTENO BEACH
Ministry of Tourism and the National Tourist Organization
organized cleaning of Trsteno beach on 01 May of this year.
The cleaning campaign organized by the Ministry of Tourism
and the National Tourist Organization of Montenegro is one
of many actions under investments in maintenance and improving the quality of all forms of offer and it was welcomed
by employees in tourism. In addition to representatives of
the Ministry of Tourism and NTO, the cleaning campaign,
which is a part of the “Make it clean” campaign, involved
representatives of Budva and Kotor municipalities, PE
Morsko Dobro and Tourist Organization of Budva.
The Ministry of Tourism and the National Tourist Organization primarily wanted to exemplify importance of clean and
protected environment both for citizens of Montenegro and
tourists, and to encourage all leaseholders to open beaches
as soon as possible, having in mind that 1st of May is the
legal deadline for beaches in Montenegro to be opened to
everyone.
Within the campaign of the National Tourist Organization
which is upcoming in the region, this is a way to express
support to renters of beaches, and the support to tourismoriented places to meet guests with beaches and environment ready for them.
A large number of media from Montenegro and the region,
which cover 1st of May holidays and the Carnival in Budva,
had an opportunity to see and present to guests, who plan
to visit Montenegro, that they can expect high quality offer
at affordable prices this summer.
This campaign is also an invitation both to citizens and
tourists to support more beautiful, cleaner and neater environment while in Montenegro.
4.
May 2010
MINISTER OF TOURISM PREDRAG NENEZIĆ LEADS
THE DELEGATION OF MONTENEGRO AT THE SUMMIT
OF THE WORLD TOURISM AND TRAVEL COUNCIL
(WTTC) IN PEKING
of Peking, Guom Jinlongom.
The 10 Global Tourism
and Travel Summit
named “Lead World Industry – reaching new
limits” were held 25-27
May in Peking.
It was assessed during discussions that Montenegro
was developing fast in a
sustainable way and that
this year’s nomination as
one of three the best in destination management was a
confirmation of a successful
dynamic
development,
strategic management and
sustainable growth of Montenegrin economy.
In addition to the Minister of Tourism Predrag
Nenezić, the Summit
was attended by Head
of the Cabinet of the
President of the Government, Vojin Vlahović, and Director of
the National Tourist Organization of Montenegro, Saša Radović.
Within the Summit, the “Tourism for Tomorrow Awards”
Ceremony was held in the category Destination Management. Montenegro was presented as one of the three nominated candidates out of 160 proposed candidates from 45
countries, in the category Sustainable Destination Management, together with Botswana and Chinese region
Huangshan. This year, Botswana was given the award.
During the Summit, Montenegrin delegation had discussions with the most important representatives of the world
tourist businesses, among others, with the President of the
World Tourism and Travel Council (WTTC) Geoffrey Kent,
Executive Director of the Hotel Group Mandarin Oriental
Edouard Ettedgui, President of the WTTC Jean-Claude
Baumgarten, Secretary-General of the UNWTO Taleb
Rifai, President of the National Tourist Administration of
China Shao Qiweiem and President of Jury Kostas Krist.
Minister Nenezić had separate discussions with the Mayor
All
current
investment
tourism projects in Montenegro were presented in the
Summit and opportunities
for future investments as well.
The World Tourism and Travel Council (WTTC) established
a prestigious award for sustainable tourism development
“Tourism for Tomorrow Award” in 2003, which is given in 4
categories, “Destination Stewardship Award”, “Conservation
Award”, “Community Benefit Award” and “Global Tourism
Business Award”. This year, 160 projects from 45 countries
were proposed in all categories, and 3 final nominations
were selected in each category.
This year’s 12 finalists were selected by an international team
of independent experts for tourism from Australia, USA, Mexico, Denmark, Kenya, Uganda, Malaysia and China.
Montenegro applied the project of integral development of
Montenegro as a tourist destination on principles of ecology
and sustainability, which is being intensely implemented for
ten years now, and which is based on the principles established by the National Strategy of Sustainable Development,
whose integral part is the Tourism Development Strategy
until 2020 and the policy led by the Government, the Ministry of Tourism respectively.
The World Travel and Tourism Council (WTTC) is a global
forum for business leaders in travel and tourism sector. With
Presidents and General Directors of 100 lead companies in
tourism and travel sector as its members (including: InterContinental Hotels Group, Mandarin Oriental Group, Marriot
International, Hilton Worldwide, Lufthansa, Emirates Airlines
& Group, TUI Germany, Carlsson, American Express Company, Beijing Tourism Group, Espirito Santo Tourism, Dubailand, Grupo Santander Brazil, Indian Hotels Company, IBM,
Radisson Edwardian Hotels, TAP Portugal, etc.), WTTC has
a unique mandate and excellent insight in all matters related
to travel and tourism.
May 2010
5.
6.
MINISTER OF TOURISM PREDRAG
NENEZIĆ SPEAKS AT PRESENTATION OF MASTER PLAN OF SUSTAINABLE TOURISM DEVELOPMENT
OF KOLAŠIN AT THE WORLD EXPO
IN SHANGHAI
MINISTER OF TOURISM PREDRAG
NENEZIĆ ATTENDS MEETING OF
HOTEL KEEPERS, RESTAURANT
OWNERS, PRODUCERS AND MEAT
AND WATER PROCESSORS IN
KOLAŠIN
Within the
presentation of
Montenegro
at
the biggest fair in
the world, EXPO
2010, which takes
place in Shanghai
from May to October, Minister Predrag
Nenezić
spoke at the presentation of the Master Plan of sustainable
tourism development of Kolašin on 28 May.
The Master Plan of sustainable tourism development of Kolašin was implemented in cooperation with the
Government of the Republic of Italy, i.e. the Ministry of Environment, Land and Sea, within which a large number of projects was implemented towards improvements to legal and
institutional frameworks, and specific projects in sustainable
tourism, environmental protection, energy, agriculture, etc. He
pointed out that the Government of Montenegro and the Ministry of Tourism were fully committed to environmental, social,
economic, cultural and other pillars of sustainable development
in implementing national Tourism Development Strategy and
numerous related projects. Municipality of Kolašin was selected
as a pilot area for implementing the Master Plan of sustainable
tourism development. The goal is to accelerate development
of quality tourism, create new jobs and improve living standard
of citizens, with maximum conservation of natural potentials
and cultural and historical heritage. Minister said that the Master Plan of sustainable tourism development in Kolašin municipality is a document which is highly useful to the
Government and Kolašin municipality for achieving goals established by the Tourism Development Strategy, and that the
Plan was developed in an adequate moment, having in mind
that the Government of Montenegro finalized development of
the Spatial Plan for Bjelasica and Komovi, which will be reviewed by the Parliament of Montenegro soon.
Minister Nenezić announced that the next step will be
to produce the same document for the region of Žabljak, and
then start developing other regions in Montenegro, such as the
region of Prokletije, Lovćen, Skadar Lake, etc, in a similar way.
Presentation of the Master Plan of sustainable
tourism development of Kolašin, and the presentation of Montenegro at EXPO resulted in large interest of media and visitors. The event, which was organized in cooperation with
Italian Ministry, was attended by a group of 50 best students
of People’s University in Shanghai.
General Director of the Sector of Sustainable Development, Climate Changes and Energy, Ministry of Environment, Land and Sea of the Republic of Italy, Corrado Clini and
the Coordinator for Master Plan and the President of DFS Engineering Ltd. Marco Cremonini spoke at today’s presentation.
The presentation was attended by representatives
of Montenegrin delegation at EXPO 2010, led by the National
Commissioner Branko Perović.
A meeting of hotel keepers and restaurant owners
with meat and water producers and processors, whose
goal is to improve cooperation between tourism industry
and agricultural producers, took place in Kolašin on 07 May
of this year under auspices of the Ministry of Tourism and
the Ministry of Agriculture, Forestry and Water Management, within the campaign “Offer local, choose quality”. At
the opening of the event, Minister of Tourism Predrag
Nenezić pointed out that the goal was to establish a higher
level of synergy between agricultural producers and service providers in tourism, as their customers. Having in mind
the quality of Montenegrin products, he assessed that they
May 2010
needed to be integrated as much as possible in offers of
hotels and restaurants, which would make Montenegrin
tourism offer richer, and make it different compared to competitive destinations. Minister pointed out that national cuisine is an important segment of any tourist destination
which tourists pay a significant attention to. Minister
Nenezić expressed satisfaction with improved offer of local
products and meeting of international standards in producing them. He pointed out, however, that there was a lot of
room for substantial improvement of cooperation between
producers on one hand and hotel keepers and restaurant
owners on the other hand, which was also indicated by
large quantities of products that are imported, thus reducing the total tourism-based income.
Deputy Minister of Agriculture, Forestry and
Water Management Branko Bulatović reminded of complementarity of tourism and agriculture as strategic development sectors of Montenegrin economy. He
emphasized that placement of agricultural products
through consumption in tourism “balances” trade deficit,
and that local producers in meat industry, meat processing and bottling of water have met European standards,
both in technological terms and in terms of quality, which
makes them a credible partner to local consumers and
consumers in the region.
Introductory speeches, with presentation and degustation of water and meat products, were followed by
discussions of hotel keepers, restaurant owners and meat
and water producers and processors.
MINISTER OF TOURISM PREDRAG NENEZIĆ ATTENDS
SIGNING OF THE CONTRACT BETWEEN AD UTIP
“CRNA GORA” AND “HILTON INTERNATIONAL CO.”
an important brand coming to our
country.
inister of Tourism Predrag Nenezić attended
signing of the Contract between A.D. UTIP
“Crna Gora” and “Hilton International Co.” which
established that the hotel chain Hilton will manage the
“Crna Gora” Hotel in the next 15 years.
M
The Contract was signed by Mr. Ulrich Widmer, President of Development for Central and South-East Europe
on behalf of “Hilton International Co.” and Mr. Žarko
Burić, President of the Board of Directors on behalf of
A.D.UTIP “Crna Gora”. The Contract envisages reconstruction of the Hotel to start in February next year.
On this occasion, the Minister of Tourism expressed satisfaction with the arrival of new strategic partner to Montenegro, who will build a hotel together with local
investors, which will be recognizable in the whole region. The Minister stressed the extremely high importance of “Hilton International Co.”, strength of brands,
their selling channels and capital, and said that Montenegro and Podgorica could be satisfied to have such
Nenezić reminded that the Government of our country chose to
create Montenegro as a high quality tourist destination and that this
orientation was defined by strategic documents, and the fact that
the Government selected tourism
as strategic development sector in
Montenegro. Nowadays, tourism
contributes with more than 20% to
Gross Domestic Product, employs
more than 20% of the total workforce in Montenegro, and estimations related to tourism and travel
in the next 10 years indicate that
tourism and activities related to
tourism will grow annually at the
rate of 5.8%, i.e. growth rates in
Montenegro will be by 2.4% higher
than in any other Mediterranean destination.
The Minister concluded that these were indicators that our
country is on a good road, and that the strategy is well-positioned and defined, and that good institutional and legal frameworks were developed. He assessed that environment that
attracts foreign partners to Montenegro was created, reminded
that a couple of days earlier start of works on new eco town in
Luštica had been announced with Swiss Company Orascom,
and that opening of Sveti Stefan Hotel will be announced soon,
which will operate under Aman Resorts brand, and that today
they were announcing start of construction of a new town hotel
in cooperation with one of the biggest chains of hotels “Hilton International Co.”.
Nenezić concluded that in the year characterized by economic
and financial crisis at global and regional levels, Montenegro
was making confident steps towards achieving its strategic goal,
which implies not only becoming a high quality tourist destination, but a society with high living standard as well, with a lot of
new jobs, and takes confident steps towards a society of developed destinations in European and the world.
the Minister of Tourism expressed satisfaction with the arrival of new
strategic partner to Montenegro, who will build a hotel together with local
investors, which will be recognizable in the whole region. The Minister
stressed the extremely high importance of “Hilton International Co.”,
strength of brands, their selling channels and capital, and said that Montenegro and Podgorica could be satisfied to have such an important brand
coming to our country.
The Minister congratulated to signatories of the Contract on a good job
which is very important for our country
and expressed belief that they will
have a good and reliable partner in the
Government of Montenegro.
May 2010
7.
MEETING WITH HOTEL KEEPERS AND
RESTAURANT OWNERS WITH MILK
PRODUCERS AND PROCESSORS IN
MONTENEGRO TAKES PLACE
A meeting of hotel keepers and
restaurant owners with milk producers and processors in Montenegro was held in the
organization of the Ministry of
Tourism and the Ministry of Agriculture, Forestry and Water Management, within the “Offer local,
choose quality” campaign, on Friday, 14 May, which was the third
meeting aimed at improving cooperation between tourist industry
and agricultural producers.
The meeting was attended by the
Minister of Tourism, Predrag
Nenezić, and the Minister of Agriculture, Forestry and Water Management, Milutin Simović.
The Minister of Tourism Predrag
Nenezić said that agricultural producers could finally offer to foreign
tourists something that comes
from Montenegro. Nenezić pointed out that tourism and
agriculture are inseparable, and tourism industry has a
great interest in establishing the closest possible contacts
with local agricultural producers.
According to his words, when any tourist comes to Montenegro, he/she is looking for a local product, because
he/she wants to try something which is characteristic of the
country. Minister said that demand for such products would
now be higher, and the country would do everything to support local production and create the best possible environment for businesses of agricultural producers.
Minister of Agriculture, Forestry and Water Management,
Milutin Simović, said that today’s presentation of dairy products was an exhibition of work and efforts of all producers
from dairy sector. He said that the perception of consumers
and tourism industry in the past period was influenced by
the feeling of inferiority, which was followed by a lack of
recognition and respect for what was local. This feeling is now
overcome, pointed out Simović.
According to his words, all producers should now turn to competitive prices, quality and adoption of international standards.
He reminded that a number of Montenegrin agricultural producers won a number of awards, trophies and medals at international contests.
“Brand Chamber of Commerce, Good of Montenegro, was
awarded to many producers, which will significantly improve the
overall tourist economy and encourage it to sell these products,
because it is in their economic interest”, said Simović. He said
that every guest from abroad would be happy to see and try local
products, which are characteristic of Montenegro.
Introductory speeches of the two Ministers, who welcomed participants, were followed by discussions between hotel keepers
and restaurant owners with producers and milk producers and
processors.
Minister of Agriculture, Forestry and Water Management, Milutin Simović, said that today’s presentation of dairy
products was an exhibition of work and efforts of all producers from dairy sector. He said that the perception of
consumers and tourism industry in the past period was influenced by the feeling of inferiority, which was followed
by a lack of recognition and respect for what was local. This feeling is now overcome, pointed out Simović.
8.
May 2010
MINISTER NENEZIĆ ATTENDS IV THEMATIC MEETING
OF HOTEL KEEPERS, RESTAURANT OWNERS AND
AGRICULTURAL PRODUCERS IN BAR
A meeting of hotel keepers and
restaurant owners with producers of
honey, olive oil, medicinal herbs, fruit,
vegetables, juice and salt was held in
Bar on 22 May, as the fourth meeting
within the campaign “Offer local,
choose quality”, under auspices of
the Ministry of Tourism and the Ministry of Agriculture, Forestry and
Water Management.
On that occasion, Minister of Tourism,
Predrag Nenezić, reminded that the
goal of these meetings is to establish
a higher level of synergy between
agricultural producers and service
providers in tourism, as their clients,
given their links. He said that placement of quality local products at local
market is a win-win combination both
for agricultural producers and tourism
industry, and that it is needed in order
to attract as many tourists as possible having in mind that national cuisine is an important segment of any
tourist destination. Minister Nenezić
pointed out that a lot had been done
to position Montenegro as a quality
tourist destination, but that there was
still a lot of room for the cooperation
between producers on one hand and
hotel keepers and restaurant owners
on the other hand to be significantly
improved, which is also highlighted
by large quantities of imported products, which reduces tourism-based
income. He pointed out that the Ministry of Tourism would provide full
support towards improvement of their
cooperation.
Reminding of complementarity of
tourism and agriculture as strategic
development sectors, the Minister of Agriculture, Forestry and Water Management, Milutin Simović, pointed out that activities will continue towards improving presence of local products in Montenegrin hotels and restaurants. He expressed satisfaction with great progress achieved in production of honey, olive oil, medicinal herbs, fruit, vegetables and salt, both in
technological terms and the quality, which makes Montenegrin producers a credible partner to local consumers and consumers in the region.
Introductory speeches, with presentation and degustation of water and meat products, were followed by discussions of
hotel keepers, restaurant owners and producers of honey, olive oil, medicinal herbs, fruit, vegetables, juice and salt towards
reaching business agreements.
May 2010
9.
ZDRAVKO ČOLIĆ FILMS A VIDEO ON THE
MONTENEGRIN COAST WITH NTO’S SUPPORT
Minister of Tourism, Predrag Nenezić,
and Director of the National Tourist Organization Saša Radović, within regular
activities towards preparing the season,
visited a number of hotels, beaches and
hospitality facilities on Budva Riviera.
On that occasion, they visited filming of
music video for the song from the new
album of famous artist Zdravko Čolić,
which is filmed in the most beautiful locations on the Montenegrin coast.
Within this year’s campaign on the market of the region, this video is being
filmed with support of the National
Tourist Organization of Montenegro.
Having in mind that this is one of the
most popular music stars in the region,
and that the video presents the most attractive areas of our country, it is expected that it will have significant promotional
effects and thus contribute to ongoing regional campaign.
Filming of the clip is done in high-quality production, in cooperation with Marketing Agency Mapa from Podgorica. Manager is Miloš Đukelić, author of creative solution is Veljko Mićunović, and around 70 supernumeraries were hired.
10.
May 2010
MINISTER PREDRAG NENEZIĆ GOES FOR A WORKING VISIT TO BAR MUNICIPALITY AND GIVES A
LECTURE AT THE FACULTY OF TOURISM
Within the programme of visiting all municipalities in
Montenegro, Minister Predrag Nenezić with his associates went for a working visit to Bar municipality on
12 May.
Ongoing activities and projects were discussed at the
meeting with Mayor of the municipality Žarko Pavićević, his associates and representatives of tourist industry, and about activities and projects which need to
be launched as soon as possible towards sustainable
development of tourism in Bar.
On that occasion, Minister Nenezić and his associates
participated at the session of Coordination Body for
preparing and monitoring of tourist season in Bar municipality, where a number of important topics was discussed for quality preparation of upcoming tourist
season. It was stated that Bar is ready for this year’s
summer tourist season having in mind significant improvement of road and communal infrastructures, improved water and power supply, and promotional
activities implemented by the local tourist organization
in the past period.
Minister Nenezić emphasized improved quality of private and hotel accommodation in Bar and the need to
launch high investments and reconstruction of a number of capacities in attractive locations, having in mind
the fact that tourism is a priority economic sector of
this municipality. He pointed out that the Ministry of
Tourism and the Government of Montenegro would
provide full support to Bar municipality in those terms.
Minister Nenezić and his associates participated at the
session of Coordination Body for preparing and monitoring of tourist season in Bar municipality, where a number
of important topics was discussed for quality preparation
of upcoming tourist season. It was stated that Bar is
ready for this year’s summer tourist season having in
mind significant improvement of road and communal infrastructures, improved water and power supply, and promotional activities implemented by the local tourist
organization in the past period.
After the meeting, Minister Nenezić gave a lecture at
the Faculty of Tourism MTS-Montenegro Tourism
School at the University of the Mediterranean. Presenting the Tourism Development Strategy of Montenegro until 2020, Minister spoke about implemented
and planned activities towards implementing the vision
of Montenegro to become a high quality sustainable
destination.
In addition, he informed students about current situation in Montenegrin tourism in general and launched
and planned investments (Orascom-Luštica, AmanSveti Stefan, Porto Montenegro, Banyan Tree). During
the discussion which was opened after the lecture, students who attended in a large number, demonstrated
high interest for current trends in the world’s and Montenegrin tourism.
11.
May 2010
MINISTER OF TOURISM PREDRAG NENEZIĆ SPEAKS
AT BUSINESS LUNCH OF AMERICAN CHAMBER OF
COMMERCE IN MONTENEGRO
Minister of Tourism Predrag Nenezić
made a speech as an honorary
guest at business lunch of the American Chamber of Commerce in Montenegro, which took place on 19 May
of this year in the Hotel Crna Gora.
On that occasion, Minister informed
members of the American Chamber
of Commerce, investors, diplomats
and representatives of international
organizations about current tourist
offer of Montenegro, activities related to preparations and expectations from upcoming tourist season.
In addition, he informed them about
launched and planned investments
towards creating a high quality
tourist
destination
(OrascomLuštica, Aman Sveti Stefan, Porto
Montenegro, etc.), in line with the
Tourism Development Strategy until 2020.
Discussion was related to foreign investments in Montenegro and the role that the American Chamber of Commerce could
have in the process of its further tourism development and promotion on international markets.
The American Chamber of Commerce in Montenegro (AmCham) is a branch of the biggest business federation in the world,
the USA Chamber of Commerce, with head office in Washington. Founders in Montenegro are American companies, multinational companies and some of lead local companies. Amcham is committed to representing interests of private sector and
creating business environment which is favourable for direct foreign investments. One of the main goals of the American
Chamber of Commerce in Montenegro is to promote Montenegro to potential foreign investors.
MINISTER PREDRAG NENEZIĆ VISITS FACILITIES IN KOLAŠIN
WHOSE CONSTRUCTION IS FUNDED BY THE GOVERNMENT OF
MONTENEGRO THROUGH THE DIRECTORATE OF PUBLIC WORKS
Minister of Tourism Predrag Nenezić and Director of the Directorate of Public Works Žarko Živković, visited facilities in
Kolašin, whose construction is funded by the Government of Montenegro through the Directorate of Public Works: Elementary School “Risto Manojlović“, new lower music school, building of “Solidarity” and newly constructed water tank.
It was stated that works on these facilities were progressing as planned, and that the construction of 23 km of local roads
was ongoing which, inter alia, contributed to development of Kolašin as a tourist centre. In addition, a tender was launched
for construction of the road from the town to ski resort in Jezerine, whose construction will be funded by the Directorate
of Transportation, and which will be functional as of the beginning of the next winter tourist season, which will substantially improve the quality of tourist offer.
12.
Minister Nenezić said that projects for construction of said facilities and road infrastructure, whose implementation is ongoing, are fully aligned with the Master Plan of Tourism Development in Kolašin, and that creates preconditions for implementing the vision of this town becoming the first sustainable “green” tourist centre in the Balkans.
May 2010
ACTIVITIES DURING LAST MONTH
SESSION OF NEWLY
ELECTED EXECUTIVE BOARD
OF THE NATIONAL TOURIST
ORGANIZATION OF
MONTENEGRO TAKES PLACE
PROCEDURE
ALIGNED FOR
CROSSING STATE
BORDERS OUTSIDE
BORDER
CROSSINGS
The first session of the Executive Board of the National Tourist Organization of Montenegro, consisted of Željko Radak-Kukavičić,
Neda Ivanović, Zoran Duletić, Martin Ivezaj and Vule Tomašević, as
elected by the Assembly of NTO MNE at constitutional session in
March this year, was held on 13 May 2010 in premises of the National Tourist Organization. The session was attended by President
of the NTO MNE, Minister of Tourism Predrag Nenezić and acting
Director of NTO MNE, Saša Radović.
Representatives of the Ministry of Tourism and
the Police Directorate adjusted the procedure
for crossing state borders outside border crossings and agreed upon further steps towards
better information to tourists who plan active
holidays in Montenegro, which includes hiking
and biking. The meeting was attended by representatives of the National Tourist Organization, Hiking Association of Montenegro, Biking
Association of Montenegro, German Technical
Cooperation GTZ and NGO “Centre for initiatives in sustainable tourism”.
Željka Radak-Kukavičić was unanimously elected to be the President of the Executive Board of the NTO MNE, and she will hold this
position by the end of mandate of this Board of four years.
According to Agenda of the meeting, in addition to election of the
President of the Executive Board, Code of Conduct for the Executive Board was also adopted, and information on activities of NTO
MNE implemented in the first quarter of this year.
Representatives of the Police Directorate, Border Police Department, Sector for State Border
Surveillance, informed participants about
legally established procedures of crossing territorial borders of Montenegro outside border
crossings. It was pointed out that requests for
crossing the state border outside border crossings should be submitted to Border Police of
the country which tourists come from, and they
will, in cooperation with a competent institution
of the country to be entered, ensure all necessary conditions for entering the country.
A request should be submitted to the Police Directorate minimum 15 days prior to a planned
entry to Montenegro, which will then work with
Border Police of the country to be entered on
defining details related to crossing the border.
In order to improve information of tourists, a
procedure of crossing the state border outside
border crossings was defined, and it will be
translated into English, German and Albanian
and made available on web site of the National
Tourist Organization of Montenegro, Hiking Association of Montenegro and Biking Association
of Montenegro. The procedure will also be distributed to municipalities, local tourist organizations and tourist agencies. Interested parties
will have an opportunity to download the form of
the request from the web site of NTO MNE.
May 2010
13.
ACTIVITIES DURING LAST MONTH
REACTION OF THE MINISTRY OF TOURISM TO
COMMENTS MADE BY REPRESENTATIVES OF
MONTENEGRO HOTEL ASSOCIATION (MHA)
REGARDING TOURIST SEASON
Regarding statements of representatives of Montenegro Hotel Association (MHA), we are drawing attention to another malicious attempt to discredit activities related to preparing and implementing tourist season at its very start.
Instead of providing constructive contributions to joint efforts of the Government, local governments and a large part of
tourist industry of Montenegro, including the biggest Montenegrin tourist association - CTU, which gathers around 500
members, and they all work very diligently on good preparations and implementation of the season, representatives of the
Montenegro Hotel Association, as many times before, offer “beatific” solutions for Montenegrin tourist industry from distance,
and we believe they will again be denied by time and results that we will achieve this year as well despite global economic
and financial crisis.
Irresponsible and malicious attitude of the MHA towards tourism harms not only them but entire tourism of Montenegro as
well, their colleagues and the country, whose results are confirmed by both eminent media, which continuously and positively report on it, and lead organizations in the world’s tourism, such as the United Nations World Tourist Organization, European Travel Committee (ETC) and the World Travel and Tourism Council, which selected the Ministry of Tourism of
Montenegro this year to be one of three final nominations for the most prestigious award in tourism “Tourism for Tomorrow
Awards” under the category “Destination Management”.
We see the above as a confirmation of good strategic management, achieved results and another proof supporting the
right strategy of tourism development in Montenegro.
Therefore, we think that statements of representatives of the Montenegro Hotel Association (MHA) regarding the upcoming tourist season are incorrect and meaningless, and a product of a need to do harm at the very beginning of the season,
when any destination, even if it faces certain problems, is making efforts to attract and provide services to guests, and not
uselessly repeat complaints of several unfulfilled experts.
14.
May 2010
ACTIVITIES DURING LAST MONTH
FIRST PHASE OF DIGITAL STATIONS IN
MONTENEGRO COMMENCED
Minister of Tourism Predrag Nenezić, Director of the National Tourist Organization Saša Radović, Director of the
Directorate of Public Works Žarko Živković, and Director
of LTO Bar, Neda Ivanović attended in Virpazar opening
of the first phase of digital information stands, which represent the most modern method of communication and
provision of service information to tourists in Montenegro.
In addition to the largest tourist site, www.montenegro.travel, with decentralized updating of data, and the
MCC (Montenegro Customer Care) Call Centre 1300, the
National Tourist Organization is developing the third segment of modern information system through information
stands, and raises the quality of providing information to
a higher level.
At the opening, Director of NTO Saša Radović said that according to orientations of Montenegro as a high quality and
modern tourist destination, introduction of information stands
allows citizens to obtain information in the most modern way.
It is planned to install 5-10 information stations in every municipality in the next period since they proved to be the most
effective in direct communication with tourists.
This interactive service allows tourists to use touch screens
for sending e-mails, photographs, videos, multimedia messages (marked “Greetings from Montenegro”), and to obtain
an overview of current tourist information, programmes of
events and other useful data depending which municipality
they are located in.
be connected in the next period, and applications for networking of digital information stations with the Call Centre
1300, and establishing applications for downloading
panorama maps through bluetooth.
Call Centre 1300 is open for tourists 24 hours a day, provides information in three world languages, and allows for a
direct contact with operators, obtaining information, filing
complaints, objections, appraisals and suggestions, etc.
Having in mind the need of tourists for quality and detailed
information when visiting our country, the Call Centre allows
tourists to find accommodation as well.
Director of NTO Saša Radović
said that according to orientations of Montenegro as a high
quality and modern tourist destination, introduction of information stands allows citizens to
obtain information in the most
modern way.
Out of the total of thirty-one digital stations in all municipalities, it is planned in the first phase to network 24 of them in
fifteen municipalities into a single system (Herceg Novi,
Kotor, Tivat, Cetinje, Plužine, Mojkovac, Žabljak, Kolašin...),
and the programme of information stations in Bar is expected to be networked next week. Another six stations will
It is planned to install 5-10 information stations in every municipality in the next period since
they proved to be the most effective in direct communication with
tourists.
15.
May 2010
CAMPAIGN ON GLOBAL TV NETWORKS
PROMOTIONAL CAMPAIGN OF MONTENEGRO
ON INTERNATIONAL TV
NETWORKS
CAMPAIGN ON REGIONAL
MARKET
Ministry of Tourism and the National Tourist Organization of
Montenegro continue to position Montenegro on international
market through the “Experience Wild Beauty” campaign. Promotional clip “Breathtaking Montenegro”, which was produced in cooperation with LUNA/TBWA Agency, will be
broadcasted this year on lead global TV stations: CNN, Euronews, Travel Channel and for the first time on BBC.
For the purpose of the campaign on various TV stations, clips
are produced of various lengths 60, 30, 10 and 6 seconds.
CNN – The campaign on CNN, one of lead information
TV channels broadcasted to more than 200 million homes
worldwide, will last for 5 months. In addition to general
campaign, which implies broadcasting of 30 seconds
video, Montenegro will sponsor weather forecast during
which 10 seconds video will be broadcasted. Videos of
Montenegro on this channel are broadcasted around 10
times a day at average.
Euronews – The campaign on Euronews will last for 3
months during which 30 seconds video will be broadcasted, and weather forecast clip as well. Euronews is
watched in more than 180 million homes in Europe, and
the programme is broadcasted in nine languages. For the
purpose of this channel, the video of Montenegro is produced in nine languages: English, German, French, Russian, Portuguese, Spanish, Italian, Arab and Turkish
languages. Videos are broadcasted on this channel around
7 times a week at average.
BBC – For the first time, the campaign will be implemented this year on this channel, which is watched in more
than 200 million homes in the world. The campaign will last
for three months, and in addition to 30 second video, a lottery will also be implemented (20 seconds video) and online campaign on BBC website www.bbc.com. Around 6
videos will be broadcasted a day at average.
Travel Channel – Promotional videos of Montenegro
on this channel will be broadcasted for three months (June,
October and November), at average 10 videos a day. According to “European Media&Marketing Survey” Report,
Travel Channel is one of the most popular channels focused on travels.
16.
The campaign on global TV networks is extremely important for positioning of Montenegro on international marker,
it is very important for designing a general impression of
Montenegro, its tourist offer, natural resources and beauties, and investment opportunities.
May 2010
Having in mind the importance of regional market, the National Tourist Organization of Montenegro placed a special
emphasis in the previous period on promoting tourist offer
of Montenegro on these markets. This year’s campaign is
titled “Sea calls – Montenegro”, and promotional activities
are aimed at informing citizens of the region about details
of selling campaign and packages for summer holidays
during the season and out of season in private and hotel
accommodation:
Private accommodation
(seven days, accommodation tax included, minimum
three stars)
Out of season 42 -49 €, season 70 -77 €
Hotel accommodation
(seven days)
Out of season 72 -154 €, season 155 -280 €
Within planned activities, the following presentations took
place in May:
- promotion during ATP Tournament Serbia Open
- Niš, 11 May
- Kragujevac, 12 May
- Čačak, 14 May
- Novi Sad, 17 May
- Belgrade – presentation will be continuously organized on squares, in malls, during cultural and sport
events, etc.
On the market of Bosnia and Herzegovina in:
- Sarajevo, 14 – 15 May, and continuously
- Banja Luka, 16 May
On the market of Macedonia in:
- Skopje, 26 May
In the last couple of years, the National Tourist Organization of Montenegro has been promoting Montenegro on the
market of the region through various forms of marketing
communication, and this year, in addition to presentations
and press conferences, the campaign will be extremely
well-covered by media, through billboards, etc. Tourist offer
of Montenegro will be promoted during all important cultural and sport events in the region.
CAMPAIGN ON REGIONAL MARKET
PRESENTATIONS OF TOURIST OFFER TAKE PLACE IN
NIŠ AND KRAGUJEVAC
Within the Roadshow Campaign on the regional market,
which is organized by the National Tourist Organization of
Montenegro in cooperation with local tourist organizations,
a presentation of tourist offer was held on 12 May of this
year in Niš, and on 13 May in Kragujevac.
The concept of this year’s campaign covers promotion on
squares and in malls, and working meetings with media
aimed at informing markets about new selling campaign
and novelties in tourist offer of our country.
Citizens of these towns were particularly interested in a
way to book packages promoted this year by the NTO
MNE and CTU, and include staying for seven days in private accommodation with prices ranging 42-49 € out of
season and 70-77 € in the season, and packages in hotel
accommodation with prices ranging from 72 to 154 € out of
season and from 155 to 280 € in the season.
Tourists from Niš were also interested in prices of plane
tickets for the new flight of Montenegro Airlines from Niš
to Podgorica.
On main city squares of these towns, in addition to promoters who distributed promotional material, lotteries were
also organized on information stand for winning summer
holidays in Montenegro, and potential tourists were entertained by MC Marko.
also attended by the Director of NTO MNE representative office in Belgrade Bojan Stanojević, who greeted all media and
gave a statement on this year’s tourist season and tourist offer
of Montenegro.
Within promotional activities, working meetings were held with
media and representatives of NTO MNE and LTO. The following media were present in Niš: Blic, Večernje Novosti, TV
5, TV Zora, Niška TV, Južni Portal, Medija Centra, Revija Uno,
Urban bug magazine, etc., and in Kragujevac “RTV Kragujevac”, “Šumadijapress”, radio "Zlatousti", TV “Kanal 9”, “Bis”.
These lotteries attracted a large number of citizens, and it
is estimated that our information stand in these two towns
Citizens of these towns were particularly interested in a way to
book packages promoted this year
by the NTO MNE and CTU, and include staying for seven days in private accommodation with prices
ranging 42-49 € out of season and
70-77 € in the season, and packages in hotel accommodation with
prices ranging from 72 to 154 € out
of season and from 155 to 280 € in
the season.
was visited by more than 5000 people. Promotional activities in the most frequent afternoons and evenings will take
place in the “Roda” Mall in Kragujevac. The support was
expressed by presence of the Mayor of Kragujevac,
Veroljub Stevanović, and the promotion in Kragujevac was
Tourists from Niš were also interested in prices of plane tickets for
the new flight of Montenegro Airlines from Niš to Podgorica.
17.
May 2010
CAMPAIGN ON REGIONAL MARKET
PROMOTION OF TOURIST OFFER OF MONTENEGRO
TAKES PLACE IN SARAJEVO AND ČAČAK
Within the Roadshow Campaign, presentations of Montenegro in Sarajevo and in Čačak took place.
The promotion, which was held in the newly-opened Sarajevo shopping centre “Importanne” and on the main city
square, was organized by representative office of the National Tourist Organization of Montenegro in B&H in cooperation with local tourist organizations. This is a part of
overall campaign, which is implemented in countries of the
region before this year’s tourist season and is aimed at
providing information to their public about news in tourist
offer compared to last year, primarily regarding development of infrastructure and quality of tourist offer (quality of
accommodation, non-accommodation offer, specific
offer...). Prizes, summer holidays in Tivat and Bar, were
awarded during this promotion.
“Oslobodjenje”, news agencies “Onasa” and “FENA”,
magazines “Gracija”, “Azra”, “Magazin”, “Energy
Group”, “Red Weekend Magazine”. The media who attended the promotion were addressed by the Director
of representative office of the National Tourist Organization of Montenegro in B&H, Faruk Čaluk, Director of
LTO Herceg Novi, Bogdan Kočetanović, representative
of LTO Tivat, Dejana Stjepčević, and LTO Bar, Nikoleta
Nikčević. Journalists were particularly interested in current pricing arrangements for summer season in hotel
and private accommodation out of season in hotel and
private accommodation out of season in peak season, in
border crossings and road infrastructure. Tourists from
Bosnia and Herzegovina traditionally spend their summer holidays on the Montenegrin coast. More than 100
000 Bosnian tourists visited Montenegro last year and
realized around 780 000 overnights. A representative office
was opened in Sarajevo in May last year, which is working on
continuous information to public on tourist offer of Montenegro.
The promotion in Sarajevo was covered by the following
media: “TV BiH”, “Federalna TV”, “Hayat” TV, TV “Vogošća”, “Infobiro TV”, “Radio Federacije BiH”, radio “Stari
Grad”, “Radio 8”, “Radio M”, “EFM” radio, “Dnevni Avaz”,
A promotion was also held in Čačak, on the city square,
and a working meeting with media in the Hotel
“Beograd”. Manager of NTO MNE, Ljiljana Čukić, gave
statements to local media, which included: “Čačanske
novine”, radio “Ozon”, radio “Čačak”, “Telemark”, TV
“Čačak”, TV “Galaksija”. In addition to pricing policy during the season, media were interested in this year’s organization and how ready beaches were. Beaches, 19
of which meet Blue Flag label, are ready for this year’s
season, and lease holders and competent authorities
conducted cleaning campaigns over the past period.
Media were also informed that this year all bathing resorts, except those in hotels, are public and will offer
beach facilities only on one half of the beach, while the
other half will be free for guests who do not want to use
such facilities.
18.
May 2010
CAMPAIGN ON REGIONAL MARKET
SUMMER TOURIST
OFFER OF MONTENEGRO PRESENTED ON
THE MARKET OF BOSNIA
AND HERZEGOVINA
SUMMER TOURIST
SEASON OF
MONTENEGRO
PRESENTED IN NOVI SAD
The National Tourist Organization of Montenegro, in cooperation with local tourist organizations of Bar, Budva,
Herceg Novi and Tivat held a promotion of tourist offer in
Sarajevo and Banja Luka last weekend.
The presentation in Sarajevo lasted for two days in the
“Importanne” Mall, and in Banja Luka the promotion was
held in the “Mercator” shopping centre on Sunday, 16 May.
Representatives of LTOs contributed significantly to the
overall promotion by presenting offers of their municipalities. During these presentations, more than 5.000 citizens
were informed about this year’s tourist offer of Montenegro. Prizes, seven days for two half-board in HTP Primorje, Hotel “Plavi Horizont” and the Hotel “Kalamper” in
Bar were awarded as a part of the promotion.
Market of B&H is extremely important to Montenegro, and
it is not a surprise that the NTO MNE opened a representative office in Sarajevo last year, and pays special attention to presenting Montenegrin tourist offer on this market
in recent years. In addition to citizens, a large number of
Bosnian media obtained information about this year’s
offer. The Director of representative office of NTO MNE,
Faruk Čaluk, had numerous media appearances last
weekend where he presented this year’s campaign of
NTO MNE and CTU for the market of the region, and the
overall tourist offer of Montenegro.
We believe that appearance of Montenegro through promotional activities of this type will provide for establishing direct communication with tourists. The promotion on this
market will continue next weekend on streets of Sarajevo
and Banja Luka where promotional flyers will be distributed.
Promotion of summer tourist season of Montenegro was presented in Novi Sad on 17 May within the
Roadshow Campaign.
The National Tourist Organization of Montenegro, in cooperation with local tourist organizations of Bar,
Budva, Herceg Novi and Tivat, distributed promotional
material within the “International Agricultural Fair”, which
is currently taking place in Novi Sad and which gathers
more than 500 000 visitors and 1.600 exhibitors from the
country and from abroad.
For the purpose of better media promotion, a
working meeting with media was held in the Ruž Restaurant, which was attended by TV “Apolo”, “TV Delta”,
“Kanal 9”, TV “Panonija”, and many other representatives
of printed media. The media were addressed by NTO
MNE Manager Ljiljana Čukić, Director of LTO Herceg
Novi, Bogdan Kočetanović, Director of LTO Tivat,
Dubravka Nikčević, LTO Bar, Neda Ivanović and representative of LTO Budva, Jelena Gluščević, and informed
them with Montenegrin tourist offer.
In addition to this year’s offer, media and citizens
were primarily interested in entertainment and animation
programmes on beaches, the so-called after beach parties. During August, on about ten beaches along the Montenegrin coast, tourists will be entertained by the most
famous DJs in the world and the region, which is a novelty
in tourist offer which follows-up on trends in the most reputable destinations. This innovation in tourist offer was
particularly welcomed by younger generations.
The next presentation will be held in Belgrade
where the Roadshow campaign started during ATP Tournament Serbia Open and presentations on squares and in
busy malls are continuously organized during cultural and
sport events.
19.
May 2010
CAMPAIGN ON REGIONAL MARKET
MONTENEGRIN TOURIST OFFER FOR
SUMMER SEASON 2010
PRESENTED IN SKOPJE
The National Tourist Organization of Montenegro, in cooperation
with local tourist organizations, held a presentation of tourist offer
in Skopje on 26 May.
Offers of municipalities, various programmes of developments
and events, natural beauties, quality offer of hotel and private accommodation, and current pricing policy were presented by local
tourist organizations of Bar, Budva, Herceg Novi and Tivat.
A presentation was held on the busiest square, near the monument house of Mother Theresa, during which brochures were distributed to citizens, attractive packages promoted and a prize of
spending summer holiday in Tivat was awarded.
Macedonian media, including national radio television “MTV”, “Alfa TV”, “Kanal 5”, “Makedonsko sonce”, and the most popular radio “Radio Skopje”, covered on the promotion of Montenegrin summer tourist offer.
The journalists were welcomed by the Ambassador of Montenegro to Macedonia, Dušan Mrdović, who emphasized traditionally good cooperation between Macedonia and Montenegro, and assessed this form of presentation to be very successful
because it is intended for citizens. At the same time, the Ambassador pointed out that he hoped that most Macedonians will
decide this year to spend their holidays in Montenegro.
Manager in NTO, Ljiljana Čukić, informed media about this year’s offer and packages in private and hotel accommodation,
then about booking, and tourist offer of northern Montenegro. Media expressed particular interest in the flight of Montenegro Airlines, which takes place every day from Skopje since January this year.
In addition to presentations, this year’s campaign of NTO MNE and CTU will be promoted through the campaign with the
most important Macedonian media, and through outdoor campaign, i.e. billboards in the busiest locations in Macedonia.
20.
May 2010