information about Ryhmä

RYHMÄ
TALENT AGENCY PROVIDING MARKETING &
COMMERCIALISATION SERVICES FOR FINNISH
COMPANIES LOOKING TO ENTER THE UK MARKET.
RYHMÄ consists of experienced British and Finnish professionals
with expertise covering content development, architecture,
graphic design, translation, screenwriting, digital strategy, service
development, and much more.
RYHMÄ
ABOUT US
TALENT AGENCY PROVIDING MARKETING &
COMMERCIALISATION SERVICES FOR FINNISH COMPANIES
LOOKING TO ENTER THE UK MARKET.
RYHMÄ consists of experienced British and Finnish professionals with expertise
covering content development, architecture, graphic design, translation,
screenwriting, digital strategy, service development, and much more.
RYHMÄ specializes in the consumer goods market and hospitality
& entertainment industries. RYHMÄ also helps Finnish companies to
conceptualize and develop services for UK travellers visiting Finland.
Translation, webpage and graphic design services are offered to any
industry. Our talent pool provides the right people for every task and an
experienced project manager to keep things running smoothly. RYHMÄ
also has a number of partner companies ready to provide additional
expertise in fields like further market research, e-commerce distribution, PR
services, or licensing. The client’s needs are always clearly specified and a
realistic budget presented before decisions of actions are made. RYHMÄ
is a hands-on organization that understands both the UK market and
the nature of Finnish companies. All members of RYHMÄ are passionate
professionals dedicated to making things happen.
PARTNER COMPANIES
RYHMÄ PARTNERS WITH VARIOUS TALENTED SPECIALIST
COMPANIES LOCATED IN THE UK AND FINLAND IN ORDER TO
GET THE BEST RESOURCES AND SERVICES FOR EACH PROJECT.
EXAMPLES OF PARTNER COMPANIES:
SHOPPER RESEARCH - UK
Well-established consumer/shopper research company with a wide scope
of international brand clients. The company uses a bank of tools to uncover
actionable insight to put the UK shopper at the heart of the business. The
company also offers bespoke training to embed shopper knowledge and
understanding within the client team.
ANYTHING WITH MOVING PICTURE - FINLAND
A creative video agency working with multinational brands and B2B
clients. We help brands communicate with consumers using online video as
a tool. Everything from creating video strategies, producing videos, and
distributing these onto various platforms can be handled under the same
roof. We continuously research and brainstorm the latest online video
trends, allowing us to stay on the forefront of this field. Being a YouTube
certified agency allows us to also consult you on how to get the most out of
your online video strategy.
LICENCING PRODUCTS TO BRITTISH MARKET - UK
The agency offers international representation for solid medium and long
term brands. We are seamlessly connecting Brands with current and
new customers, to deliver depth and longevity. We work with “deliver
on promises” attitude. With our clients, licensees, retail and promotional
customers. The owners hold 50 years worth licensing and commercial
loyalty&promotion experience.
TIIA SAMMALLAHTI
Project Leader of RYHMÄ projects, Business and Service Concept Developer,
Marketing Specialist, Retail, Food & Hospitality Specialist
BSc. (Food Economics, Hotel, restaurant and tourism management) University of Helsinki
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MBA University of Surrey
ANTTI PESONEN
Screenwriter
Screenwriting studies in the University of Art and Design Helsinki 1996 - 2001
Who
Who
25 years of operational, marketing & development
experience in Helsinki, Finland. Resident in UK since 2014.
Tiia is a highly experienced project and business leader
with an impressive network of connections. She particularly
specialises in strategic planning and implementation and
recruiting and partnering the right people for any given task.
Her industry knowledge and experience is best utilised in
innovative challenges. Efficient use of resources has been her
most valuable skill throughout the various positions she
has held, both as a consultant and as a brand representative.
From Finland, moved to Guildford, Surrey in 2014
Experience in product/service marketing & development, commercial real-estate development
and digital start-ups
Extensive experience in PR, event and other reputation building activities
Experience in multi-method market research and implementing relevant and economical research entities
Expert in hospitality, retail, urban culture and lifestyle industries
Published author of business concept planning book “Konseptisuunnittelun Supersankari” 2009.
More info: www.sammallahti.com, LinkedIn: Tiia Sammallahti
BEST AT
Has written over 20 produced series of drama, lifestyle and
comedy programs for Finnish and international television
channels. Won Golden Venla (Finnish award similar to the
Emmy or BAFTA award) for best screenplay in television in
2013. First feature film “Gimme Some Love! The Story of Love
Records’” out in January 2016.
Antti is a Finnish Venla-awarded screenwriter holding experience from TV and movie screenwriting as well as writing
documentaries, corporate and brand stories for marketing purposes. He is a big believer in influencing people
with good stories and inspiring content. Antti is a keen social media and urban culture follower and holds deep
knowledge of entertainment and media industry.
BEST AT
STORIES AND CHARACTERS BOTH IN FINNISH AND ENGLISH
TELLING STORIES, BRAND HISTORY, REPUTATIONAL EVENTS BY FILM
SITUATION ANALYSIS AND FINDING KEY ACTION POINTS
STRATEGIC PLANNING AND PROJECT PLANNING
DOCUMENTARY OR STORY TELLING PROMOTION FILMS
VAST KNOWLEDGE OF ENTERTAINMENT INDUSTRY (MUSIC, FILM, BOOKS, DIGICHANNELS)
COMBINING SERVICE, PRODUCT AND MARKETING DEVELOPMENT IN INTEGRATED AND COHERENT WAY.
REPUTATION FOR FINDING AND CREATING EFFECTIVE NETWORKS AND MAKING THINGS HAPPEN
COST EFFECTIVE APPROACH
B2B ACTIVITIES
BRANDS AND INDUSTRIES WORKED FOR:
Food & Drink:
Consumer Goods: Hospitality & Retail: Digital services: Atria, Paulig, Battery, Red Bull, Beefeater, Ballantines´s, Marskin Ryyppy, Briston Cream, various wine brands
OMO, Peugeot, Iittala, Pepsodent, Vibram
Palace Kämp Group Hotel GLO, Kämp, Linna, various restaurants), Vanajanlinna Group, A.Ahlström Osakeyhtiö, Kamppi -kauppakeskus, Kämp Galleria,
Torikorttelit, Hotel Klaus K, Valo (Lahti), Kauppakeskus Ristikko, Planet Hollywood, Center Inn Ravintolat, various green and brown field projects to several cities in Finland (Varkaus, Kotka, Espoo)
MyOrb.com, social media start-up
BRANDS AND INDUSTRIES WORKED FOR:
Productions companies: Finnish Broadcasting Company (YLE), MTV3, Travel Channel, Zodiak Television, The Dudesons, Madventures, Fisher King Production, Vertigo Production
JUHA KIVELÄ
ANNA BEVZ
Copywriter, writer, translator
BA in Advertising, Turku Arts Academy, Finland
Real estate development consultant/ Architect
MA in Screenwriting, University of Salford, UK
Helsinki University of Technology, Ms. Arch.
Who
Who
From Finland, moved to the UK in 2012
From Finland, Bevz&Co Oy is established in 2011
and is located in Helsinki, Finland
I have ten years of experience from transcreation, which
means the translation of marketing materials with a special
consideration to the local market circumstances. As a
copywriter back in Finland I was also frequently responsible
for creating materials in English from scratch, without an
external check.
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Aalto University, Helsinki, International Design Business Management
Multidisciplinary professional, whose drive lays in the success
of her clients. Anna has over 10 years experience in retail
property development, land use planning, space design and
leading the implementation projects of various scales.
Copywriting in advertising agencies and as a freelancer – everything from direct marketing and digital to
television and radio, both in Finnish and in English
Transcreation / localization for dozens of international brands over 10+ years
Freelance writing from customer magazines to press releases
Brand development consultancy projects
Translation work (EN to FIN and FIN to EN)
Worked for major architectural and real estate development company Evata/ Pöyry Finland in international and
Finnish projects and several other arhitecture companies, before starting her own company Bevz&Co Oy.
Anna helps her clients to crystallize their offering and transform it into visual communication and help implement the
visual strategy into space/ office concepts.
For the retail clients opening their new locations, Anna offers concept development from defining key trends, target
groups, offering, best locations for the concept to visual communication and shop and storefront layout.
BEST AT
BEST AT
EN/FIN TRANSLATIONS, ESPECIALLY MARKETING MATERIALS (TRANSCREATION)
COPYWRITING IN BOTH ENGLISH AND FINNISH
HOLISTIC, VALUE ADD DRIVEN APPROACH TO REAL ESTATE AND PROPERTY DEVELOPMENT
PROJECTS TAKING IN ACCOUNT LONG TERM PROFITABILITY
OTHER WRITING WORK
MARKETING AND SALES MATERIALS FOR LEASE AND SELLING PURPOSES
CREATING VISUAL STRATEGIES AND BRAND IDENTITIES FOR CORPORATE CLIENTS
BRANDS AND INDUSTRIES WORKED FOR:
Fashion and beauty: Automotive: IT and computers: Consumer technology: Hospitality: Medical: Others: H&M, Levi’s, Converse, Adidas, Puma, Reebok, Dove, Axe
Peugeot, Honda, Jaguar, Range Rover, Saab
F-Secure, HP, Symantec, Acer
Canon, Polar, Nikon, Google, Sony
Palace Kämp Group, Hilton, Holiday Inn, Hotels.com
Allergan, Champix, Cialis
Starbucks, American Express, Netflix…
FACELIFT AND FIT-OUT-PROJECTS TURN-KEY (OFFICES AND RETAIL PROPERTIES)
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ACCOUNT MANAGEMENT AND NETWORKING, CONCEPT BASED LEASING
BRANDS AND INDUSTRIES WORKED FOR:
Varma, Ikea, Luhta, A.Ahlström Oy, Capman, ECE Group, Helsingin Leijona (Torikorttelit),
Lemminkäinen, Citycon, VR (National Finnish Railways), SRV, Vicus Capital, Renor.
VARPU LAAKKONEN
GEMMA CLITHEROE
BA(Hons) in Product Design, Edinburgh Napier University
BSc. in Artificial intelligence and Computer Science from University of Edinburgh
Graphic Designer
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MA in Sustainable Design, Cranfield University
Web Developer
Who
Who
From Finland, moved to the UK in 2007
Born in the UK, moved to Prague, Czech Republic in 2015
Creative and motivated designer, Varpu has worked in
various design roles in China, Scotland, England and Finland.
She has experience from the creative industries, engineering
and NGO organisations. Her skills range from brand
creation and management to various areas of print and
digital design and design consultation.
Gemma is a web developer with over five years of
experience, including working for the BBC. She is fully
proficient in HTML5, CSS, Java Script and JQuery and
specialises in creating responsive websites.
Seven years of Design Experience including freelancing for a variety of clients and working in a busy
design agency.
Experience working with creative briefs that require conceptual thinking.
Working with corporate clients and working to specific brand guidelines.
Project Managing a brief from start to finish: creating the initial concept and seeing it through to
finalised designs.
BEST AT
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Creating user interfaces and commercial websites for the web-hosting industry.
Creating eCommerce websites for online stores using Magento
Building bespoke Wordpress templates for clients in the interior design industry
Working on navigation and accessibility across the BBC website
Working on content delivery and streaming services for the BBC
Developing the geolocation system for the BBC website
BEST AT
BRANDING AND BRANDED MATERIALS
RESPONSIVE WEBSITES
WEB & OTHER DIGITAL DESIGN
ACCESSIBILITY
PRINT DESIGN
CMS
VISUALISING COMPLEX CONCEPTS
SEO
BRANDS AND INDUSTRIES WORKED FOR:
BRANDS AND INDUSTRIES WORKED FOR:
University of Helsinki, Luonnonsuojeluliitto, Fujitsu, British Telecommunications (BT), SafePreg, Brass
& Copper Coffee, Vantaan Nuorisojärjestö Vannu RY, Teach First, E-marsys, Unilever, The UK Road
Haulage Association, Northampton Engineering Services, Hertfordshire Chamber of Commerce, The
Ellen McArthur Foundation, Reality Finance, Boehringer Ingelheim.
BBC - Software Developer for four years. FASTVISION - Developer for one year.
PART OF JALKA DESIGN AND DEVELOPMENT
An agency that specialises in designing and developing responsive websites. Other services include a
broad rage of graphic design and web development.
PART OF JALKA DESIGN AND DEVELOPMENT
An agency that specialises in designing and developing responsive websites. Other services include a
broad rage of graphic design and web development.
LOUISA ‘WIZZI’ SEATON
ANNETTE GALLAGHER
BA(Hons) in Journalism from the University for the Creative Arts, Farnham, UK
MA in Motion Graphics, Letterkenny Institute of Technology (LYIT), BA of Arts (Hons) Degree in Graphic Design, LYIT
Writer, Digital Marketing Professional & Videographer
Graphic Design & Animator
Who
Who
British Citizen, UK Born & Bred
From Ireland, moved to the UK in 2013
Louisa comes from a background in Journalism and with ten
years experience in and around the media industry now
specialises in digital content creation and marketing solutions.
Louisa has been running her wn business since 2011 and
offers video production, copywriting, social media set-up and
maintenance and PR planning and implementation services.
Louisa is also a passionate radio DJ and musician and runs
music events around the Surrey area.
A graphic designer, animator and creative thinker with
experience in a range of areas, such as branding, promotion,
illustration (hand drawn and digital), motion design, print,
packaging and web. A conceptual thinker, Annette keeps
design simple so a clear strategy and message can be
communicated to audiences.
BEST AT
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COPYWRITING AND CONTENT EDITING
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PR STRATEGY PLANNING
Over 6 years of Graphic Design and Motion Graphics experience, including in busy full service design
agencies and on a variety of freelanc projects.
Experienced working on projects from the initial concept stage, right through to the final design.
Proven experience working with both commercial and corporate clients.
BEST AT
VIDEO PRODUCTION AND EDITING
COMMUNICATIONS AND NETWORKING
BRANDING AND PROMOTIONAL MATERIAL
CREATIVE PROJECT MANAGEMENT​
PRINT DESIGN (SMALL AND LARGE FORMATS)
ANIMATION, MOTION GRAPHICS & VIDEO EDITING
BRANDS AND INDUSTRIES WORKED FOR:
WEB & DIGITAL DESIGN
Channel 4, WIZmedia Limited, Myorb Limited, TGMedia, Kane FM, The BIO Agency, Manners
Maclean, The Surgery Productions, GuilFest Festival, Abertoir Horror Movie Festival, UNZIPmedia,
Black Iris, Burning Wick Productions
BRANDS AND INDUSTRIES WORKED FOR:
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The Jockey Club, Telespazio Vega, Ofsted, Unilever, Coca-Cola, Fujitsu, Motorola, Vodafone, BT,
Safesite, inScience Communications, Reality Finance, Travis Perkins, Investec, BMW, In Their Thousand,
Boehringer Ingelheim, KGP Motorsport.
RYHMÄ
CONTACT DETAILS
Tiia Sammallahti
RYHMÄ Leader
50 Wodeland Avenue, GU2 4LA
Guildford, Surrey, UK
+44 7468 337176
tiia@sammallahti.com
http://www.sammallahti.com​​