Q3 2015 - Pinnacle

PinnaclePulse
Q3 2015
A Message From President & CEO Rick Graf
Team members,
Each year I look forward to the Annual Leadership Conference where our corporate and regional teams come together to
discuss goals, learn new tools and engage in a rare face-to-face fashion. The personal connections made during this week are
invaluable as they build trust and camaraderie.
While several conference sessions resonated with me personally, there was one in particular that seemed to captivate
everyone. Keynote speaker and former Navy Seal Brent Gleeson translated important lessons from the
battlefield into everyday business practices. Teamwork was an essential component, as was trust, as you
might imagine. After all, when you are engaged in battle, you must rely heavily on others. The same holds
true in business. We all need to feel confident that leaders and co-workers have our back or there is no
motivation to continue the mission.
Brent also shared an infantry principle, which I feel is particularly relevant to our success: “Shoot. Move.
Communicate.” Applying this maxim to Pinnacle, we must continually target new client relationships
and key personnel, aim at revenue enhancing opportunities and shoot decisively. We might occasionally
miss the target but we must always remain fluid.
Movement is perhaps a bit more difficult because it sometimes demands that we maneuver outside
of our comfort zones, or foxholes if you will, to improve processes. Internally, we do this by
exploring new methodologies, committing to our training courses, and consequently
growing in a way that the industry commands. We must remain alert and adapt.
Finally, communication is key to successful shooting and moving. To grow in our
mission, we must share our perspectives and best practices from the field to increase
effectiveness. I challenge each of you to know your markets and the competition,
elevate your resident experiences, and communicate this ground-level information to
your leaders and teammates. By doing so, Pinnacle will continue to hit new targets
and accomplish extraordinary things.
Best,
Rick Graf
President and CEO
Pinnacle’s Core Values
SERVICE | TRANSPARENCY
PERFORMANCE | CREATIVITY
COMMUNITY
SEE
CONFERENCE PHOTOS
THROUGHOUT THIS
ISSUE!
PINNACLEPULSE
2
Events and Awards
2015 ANNUAL LEADERSHIP CONFERENCE
NAVIGATING THE FUTURE
Pinnacle’s annual leadership conference in Carlsbad,
CA, drew around 140 Pinnacle team members and
offered more than 20 scheduled events over a four-day
period. Educational sessions discussed fraud, legal,
finance, marketing, training and more. There were team
building activities, exceptional motivational sessions,
contests, and an awards ceremony recognizing several
of Pinnacle’s top performers over the year. In addition,
over 35 of Pinnacle’s preferred business partners and
event sponsors hosted a Trade Show displaying products
and services to enhance value for our communities and
clients.
Special recognition goes out to Jennifer Staciokas,
Senior Vice President of Marketing and Training for her
exhaustive efforts planning and running the event, to the
speakers who shared their expertise and insights, and
to the participants whose interactions helped make it
worthwhile.
More photos from the Navigating the Future 2015
Annual Leadership Conference are displayed throughout
the newsletter.
THE MAIN EVENT
PINNACLE WOMEN LEADERSHIP
CONFERENCE
Selfie Contest Winners
The
2 0 1 5
In April 2015, Pinnacle hosted the 1st Annual Main Event, a
Women’s Leadership Conference in Scottsdale, AZ. This amazing
three-day event was attended by 15 of Pinnacle’s female clients,
six Pinnacle female leaders and several sponsors from CoStar,
EPMS, Apartment Finder, Zillow and Real Page.
The Main Event provided an
opportunity for women executives
in the multifamily industry to come
together to learn, network and
have a little fun. The education
sessions covered topics ranging
from the state of the multifamily
industry to trends in marketing and
technology as well as a keynote
session on dynamic leadership.
The event was so well received
by our clients that we already
confirmed next year’s date!
PINNACLEPULSE
3
CREW – THE COMMERCIAL REAL ESTATE WOMEN NETWORK
Pinnacle solidified its commitment to growing women leaders in our industry and specifically within
our company by becoming a sponsor of the organization, CREW – the Commercial Real Estate Women
network. The CREW network exists to influence the success of the commercial real estate industry
by advancing the achievements of women. CREW focuses on business development, industry
research, leadership development and career outreach initiatives. Pinnacle is proud to be a sponsor
and get involved in this great organization!
GABE CSIZMADIA PANELS COLLEGIATE DECA
CONFERENCE IN ORLANDO
Regional Property Manager Gabe Csizmadia spoke at the Collegiate
DECA International Career Development Conference and trade
show in Orlando. DECA prepares emerging leaders for careers in
marketing, finance, hospitality and management in high schools
and colleges around the globe.
As conference hosts, NAAEI introduced 500 college students
to the multifamily industry and highlighted career opportunities
during a presentation led by Sarah Levine, Director of Workforce
Development for the organization. Gabe joined guest panelist
Missy Riley, Greystar’s Director of Strategic Staffing and Recruiting,
to provide students with a high level overview of the multifamily
industry’s evolution, introduce residential property management
career opportunities and talk about transferrable skills from other
industries. After the presentation the speakers met with students
to answer questions and distribute recruiting collateral. The event
and tradeshow was a huge success.
L to R: Missy Riley (Greystar), Sarah Levine (NAAEI), Gabe Csizmadia
(Pinnacle)
DAVID BALES
PANELS IREM
STATE OF
THE MARKET
DISCUSSION
Pinnacle’s Regional
Vice President David
Bales (second from
right) was part of a
four-person
panel
in May for the Institute of Real Estate Management (IREM), Orlando
chapter 60. Speaking on behalf of the multifamily sector, he joined
other specialists in commercial, retail and student housing to discuss
the viability and increasing stability of the market.
Bales spoke on the strength of the market and explained that “with 80
transactions over the past 12 months in Central Florida, average per
door pricing topped $80,000 per door while overall square foot rents
continue to climb.”
Pinnacle can certainly speak with certainty to that point having taken
over two Class A acquisitions in the region since December.
BEAUTIFICATION AWARD
Oak Run Manor Apartments in Pasadena,
Texas received a Beautification Award from
the Pasadena Chamber of Commerce for the
front lawn landscaping. This is the second
year in a row for the community to receive
this recognition.
PINNACLEPULSE
4
SAN ANTONIO AWARDS CEREMONY
In mid-May, The San Antonio Region held a
Quarterly Awards Ceremony at the Embassy
Suites in San Marcos, TX. Awards were given for
Outstanding Leasing Consultant, Outstanding
Maintenance, Shining Star, NOI and Performance.
The following are some of the Property Managers
whose sites met NOI for the 1st Quarter 2015.
Sherry Siebert, RPM, with Property Managers, Janie
Martinez and Jackie Lampkin
Tena Ohara, RPM, with Property Manager Kim Persio
and Juan Arzola Maintenance Supervisor
Tracy Slappey, RPM, with Property Managers, Candy
Jo Hartley Marrow, Laura Devereaux, Janet Gonzales,
Elizabeth Posh and Joel Bright
Jade Burgoyne, RPM with Property
Managers, Penny Evans, Jennifer Alvarado
and Chris Martinez Maintenance Supervisor
Tina Chapa, RPM, with Property Managers, Heidi
Galway, Amelia Garcia, Amanda Aguilar, Rita
Hernandez, Sandra Mejia, Linda Mata and Dawn
Jemeyson
CIRCA GREEN LAKE RECEIVES TIAA-CREF FOUR
DIAMOND AWARD
The Circa Green Lake multifamily management team in Seattle was
honored with TIAA-CREF’s Four Diamond Award for excellence.
These prestigious awards are distributed annually to highlight the best
performing TIAA-CREF-owned assets in the United States. Pictured are
Eric Schwabe, Executive Vice President – West Division; AJ Richard,
TIAA-CREF Senior Director – Manager; and Jennifer Staciokas, Senior
Vice President of Marketing & Training.
MAINTENANCE COOK-OFF
SAN ANTONIO APARTMENT ASSOCIATION
Pinnacle participated in the Maintenance Cook-off hosted by
the San Antonio Apartment Association on Saturday, March 28.
Thirty-two team members from the region helped to decorate a
booth and cook sausage for the event.
CONCIERGE
OF THE YEAR
AWARD
Lam Hoang, team
member at 360
Residences, was
awarded the 2015
Excellence Award
- Best Hospitality
Concierge of the
Year by the San
Jose Downtown
Association. Lam has been providing
exceptional concierge services to the
community since February 2014.
PINNACLEPULSE
Team Member Spotlight
ALEX CERRITOS
Maintenance Supervisor,
Waterstone Media Center
(Burbank, CA)
Pinnacle Team Member for 4-1/2 years
Describe your role at Pinnacle: My journey at Pinnacle started
four and one-half years ago as a Maintenance Technician. I
was referred to Pinnacle by my previous employer who told
me it was a great company. After meeting with James Villa, he
offered me the job.
Now a supervisor, I schedule a range of work events at
Waterstone Media Center to ensure the property’s upkeep
meets both Pinnacle and Pacific Urban Residential standards.
In this role, I most enjoy resolving resident issues in their
homes and the spontaneity of having new work experiences
every day. It seems that I never do the same thing twice,
which keeps me on my toes. I also like turning negatives into
positives. When residents are upset because there is no hot
water or the gate malfunctions, I deal with the emergencies
and make them happy.
What interests you most about the industry? This industry is
awesome because you can set very achievable, long-term
goals. My five-year plan came true and now I’ve set a new
three-year goal to go even higher.
What did you want to be when you grew up? As a child I wanted
to be a heavy machinery operator. With the fluctuations in the
economy, I tried to keep my options open to learning different
trades and adapting to various situations. It is best to be flexible
and never rely on only one path.
5
What has been your favorite accomplishment so far? When I was
20, I had finally saved enough money to put a down payment
on a house after working very hard for eight summers. Then I
was blessed with the news that my wife was pregnant and we
had a foundation to build upon.
Who has been your greatest influence in your life? My brother-in-law
took me under his wing when I was 12 and taught me to work
hard and stay out of trouble. As a young apprentice, I helped
him with asphalt and paving, always wanting to do more. At
the age of 18 and after being with him and the company for
many years, I was running a crew of nine men who were much
older than me. I earned their respect, as well as that of my
brother-in-law, who said, “Now you can go and have your family
because you are a man and I know you will be always be there
to provide for them. I’m proud of you.”
What is the greatest trip you have ever taken? I flew to Mexico to
visit my grandma and met the woman who is now my wife. We
travelled back and forth for a couple of years. On my last visit,
I asked her to marry me and she said yes. Nothing but good
times ever since.
What would be your ideal vacation if money or time was no concern?
I would definitely travel back in time and tell myself to invest
in Apple stock. I would also take a few winning lotto numbers
with me!
If you could have a discussion with anyone in the world, dead or alive,
who would it be and why? I would speak with my brother-in-law
who passed away three years ago from diabetes. I never had
a chance to thank him before his passing for making me the
person I am today. I would also let him know that I will always
try to help anybody out in their career to better themselves.
What would people be most surprised to find out about you? I never
expected to get the prestigious Beyond Extraordinary Award
for doing my job and helping out where needed. I would like to
thank those who believed in me. I want to say that with hard
work and determination even someone like me can make a
difference. Thank you all very much.
If you could pick another profession, what would it be and why
would you choose it? If I were to pick an alternate profession I
would work with at-risk teenagers and young adults who were
never given the opportunity or shown a trade to provide for
themselves. I would hope to help keep them from making bad
decisions down the road. I was lucky enough to be raised by
an awesome person who taught me hard work and dedication.
Those traits will get you anywhere you want to go.
Give a brief description of your family. Happily married for 17
years, I have a 16-year-old son who is starting his senior year
in high school this summer and planning to attend UCLA. My
13-year-old daughter is on the student council of her school and
will be graduating with honors next year. I also have a nineyear-old son who is all about fishing, bike riding and enjoying
life with his best friend next door. He will be attending fourth
grade this summer.
SCENES FROM THE ANNUAL
LEADERSHIP CONFERENCE!
PINNACLEPULSE
6
Property Marketing Spotlight
3RD QUARTER 2015
MOOD MEDIA:
USING SOUND
TO CREATE THE
EXPERIENCE
Daryl Smith,
National Director
of Marketing
New Communities
Welcome to the Pinnacle family!
Community
Units
City
State
Month
Acquired
Pinnacle recently launched a partnership with
Mood Media to provide licensed background
music at our communities that is aligned
with their target audiences. Music creates an
energy and personality for our properties and
serves as a valuable extension of their brand.
Our legal team helped facilitate the new
agreement with Mood Media to avoid liability
for Pinnacle.
Terra Apartments
220
San Jose
CA
April
View at Bitter Lake
54
Seattle
WA
April
Avalon at Seven Hills
171
Henderson
NV
May
Jefferson Creekside
444
Allen
TX
May
La Vie
248
Henderson
NV
May
Pure Living
252
Heathrow
FL
May
Valley Springs Apartments
96
Renton
WA
May
Solis @ Flamingo
524
Las Vegas
NV
June
The Legalities
Terra Concord
218
Concord
CA
June
A license may be required for an apartment community to use
music in order to avoid violating copyright law. Copyright laws
can be complex and if not adhered to, our communities could
face liability for copyright infringement.
Every time a property shuffles songs, plays music on a radio or
streams a playlist on site, Pinnacle has to consider whether or
not it constitutes a public performance. We are going to take
the guesswork out of that process and protect our owners
through this licensing solution with Mood Media.
Brand Experience
New Faces and Places
New Hires
Rob Martin
Senior Vice President (Canada)
Toni Rials
Regional Vice President (North Texas and Arkansas)
Beth Luques
National Education Director
Donald Kleckner
Regional Marketing Director (Atlanta)
Nabil Sanai
Associate Asset Manager (Dallas)
Promotions
Our partnership with Mood Media goes beyond managing
the legalities. There is also a powerful marketing component
associated with music. Sound builds a property’s brand
by evoking a sensory experience which creates a positive
response for sales. Opportunities for conversion are maximized
when our communities are able to fully engage prospects by
appealing to their five senses. While sound might seem like a
small detail, it actually serves a very important purpose.
If you have questions about the service offered through Mood
Media, please reach out to your regional marketing director.
DALLAS STYLE
Greg Mark
Senior Vice President (East Coast)
Brandi Wolfskill
Director of Business Applications
Suzi Smith
Director of Corporate Marketing
Nancy Rudolph
Software Support Manager
Terra Walsh
Junior Regional Property Manager (Washington)
PINNACLEPULSE
7
Learning and Development
By Beth Luques
With the recent recapitalization, our company is certainly familiar with change.
Every team member has been tasked with completing a significant amount
of training on new products and policies. While it isn’t always riveting, it does
determine whether we continue to thrive or simply survive. Pinnacle’s success
is measured by each person’s willingness to engage in learning new things,
retaining that information, and reaching out to peers and leaders for support.
Training programs differ by role. Whether tasked with learning the new Yardi
platform or staying abreast of the local Fair Housing policies, everyone must
participate in courses to further their understanding and lead by example. If you
need information or have suggestions, contact your Learning and Development
team as we embrace our own period of reinvention. Staying relevant to your
needs and adapting is a priority shared by every member of our team to the
company that we serve.
EASTERN DIVISION
Send your own personal commitment to training in an email to me at bluques@
pinnacleliving.com or to learninganddevelopment@pinnacleliving.com. Use
the subject line “Pinnacle Pulse” and you may find yourself featured in our
next column. My team looks forward to sharing many changes and new
opportunities in the months ahead as we will be leading and learning right
along with you.
Please congratulate the following Team
Members for going above and beyond and
providing extraordinary service!
CORPORATE
During Pinnacle’s annual Leadership Conference, former Navy SEAL Brent
Gleeson shared their poignant creed: “We demand discipline. We expect
innovation. The lives of my teammates and the success of our mission depend
on me – my technical skill, tactical proficiency, and attention to detail. My
training is never complete.” He also expressed that training is not always easy.
Though our own conditions are not as intense as military boot camp, it is
difficult to be pushed outside of our comfort zone.
CONGRATULATIONS 1ST QUARTER
2015 BEYOND EXTRAORDINARY
TEAM MEMBERS
WESTERN DIVISION
The dissolve of the Blockbuster video chain is a prime example
of what happens when a company fails to change. As our
world and industry evolves, we must adapt to new technology
and customer expectations or suffer the unfortunate
consequence of becoming irrelevant. Willingness to do so is
what separates winners from losers. Our personal and organizational growth
depends on investing in innovation and learning new skills.
National
Education
Director
SCENES FROM THE
ANNUAL LEADERSHIP CONFERENCE!
Cheryl Tucker
Trainer
Maitland, FL
Paula Lane
Marketing Specialist
Las Vegas, NV
Paula
Tyler-Standridge
Property Manager
Bridgemoor at Denton
Denton, TX
PINNACLEPULSE
8
Human Resources
EMERGING LEADERS EXPERIENCE
It’s time to start the 2015 Pinnacle Emerging Leaders Experience, a program designed to prepare the
potential future leaders of the organization. These individuals demonstrate high levels of responsibility in their
current positions, the potential for leadership growth, and an interest in enhancing their understanding and
effectiveness as leaders.
By Patrick
Fulcher,
Vice President,
Human Resources
The Emerging Leaders program offers a blended learning experience with an emphasis on the integration and
application of leadership knowledge. Participants are matched with a senior level executive coach who will
meet with them on a bi-weekly basis to discuss real life experiences, career paths and insights so participants
can grow personally and professionally. In addition, participants will be assigned a group capstone project
that will force most of them to stretch outside of their current areas of responsibility. The Emerging Leaders
group will chose a team name as well as a project manager and use both internal and external resources to
complete their assignment.
Over 40 Pinnacle team members applied to participate and five were selected by the interview team for the
2015 Emerging Leaders program. Congratulations!
2015 EMERGING LEADERS
Chezon Reynolds
Heidi Westerhoff
Stacy Ekholm
Joe Renaud
Cecilia Ford
Property Manager - Shorewood Heights
Apartments, Mercer Island, WA
Regional Property
Manager – Las Vegas, NV
Regional Property Manager –
Minneapolis, MN
Regional Property
Manager – Atlanta, GA
Regional Property
Manager – Tampa, FL
Legal
A FAIR HOUSING REMINDER
People who are deaf, hard of hearing, or speech-impaired often use a
Telecommunications Device for the Deaf (TDD), or other assistive device,
to communicate with Pinnacle properties via telephone. A TDD or other
such operator who works with the caller, is frequently mistaken by team
members as a solicitation or a recording because of the impersonal nature
of the call or the slight time delay.
Do not immediately hang up on what you might perceive as a “robo-call”
until you are certain that it is not incoming from a hearing-impaired caller,
especially if you hear an announcement that begins with “This call is.”
You could be in violation of applicable fair-housing law.
Pinnacle has a duty to treat the hearing impaired with the same service and presentation as other prospects and residents.
We must be consistent. Be sure to get contact information so you can reconnect with the prospect should the call get
disconnected. Most of all, be patient. It is necessary to remain on the line to determine who in fact is calling. This fair housing
violation is very easy to avoid.
PINNACLEPULSE
9
In The News
PINNACLE LAUNCHES
CANADIAN DIVISION:
RHAPSODY
In April, Pinnacle announced
the formation of a Canadianbased property management
Rob Martin
division
called
Rhapsody
Senior Vice President
Property Management Services.
Rhapsody Property
Headquartered in Toronto, the new
Management Services
joint venture is initially focused
in Toronto, Calgary, Edmonton, Vancouver and Ottawa. The
company is currently engaged to provide services on 10 new
projects, the first of which is The Metropolitan, a 430-unit
luxury lease-up in downtown Calgary with preleasing starting
this summer.
Rob Martin is at the helm of the new entity as senior vice
president, bringing a unique blend of U.S. and Canadian
multifamily management experience from both sides of the
border.
PINNACLE RANKS THIRD IN NATION WITH
NMHC
Pinnacle ranks third among the nation’s largest apartment
managers on the National Multifamily Housing Council’s
(NMHC) 2015 Top 50 list. A prominent resource in the
multifamily industry, the list provides a benchmark against
which to measure trends.
The Canadian rental market has historically had a high
concentration of condominium sales or rental product
that is self-managed by REITS or smaller to mid-size firms.
Rhapsody was formed to address the need for sophisticated
third party management in Canada and will provide another
level of service previously unseen in the market.
Rhapsody is setting a new standard by introducing best-inclass property management services for purpose-built rental
properties. This presents a long-awaited option for residents
who are not ready to own for one reason or another, but
desire the upscale features that are available in condominium
communities.
Over the past three years, the demand drivers for purposebuilt rental housing have been escalating in Canada. Overall
vacancy rates, hovering around 3 percent, have been
consistently low and the cost for home ownership is high. All
of these factors prompted the genesis of the new property
management division.
There are a significant number of developers in Canada who
are being advised to build highly amenitized product as a
result of the transitioning market. Our understanding of this
new trend in Canada and our experience managing highend multifamily communities in the United States makes
Rhapsody a viable solution for these developments.
Rick Graf explains that our company’s high rank “proves that
our strategy to exceed client and resident expectations is
working. Our focus on building the best teams in the industry
enables us to provide a valuable service and consistently
keeps us at the top.
Historically placing within the top four positions, Pinnacle
advanced after the 2014 merger of Greystar and Riverstone
combined their assets for the first place rank.
The listing comes on the heels of a new study from the NMHC
and National Apartment Association (NAA) that revealed the
industry’s tremendous economic impact. Apartments and
their residents contribute $1.3 trillion annually to the economy
and support 12.3 million jobs nationwide.
SCENES FROM THE ANNUAL
LEADERSHIP CONFERENCE!
PINNACLEPULSE
10
Property Spotlight
Third Quarter Anniversaries
GARDENS OF TRAVILLE
Congratulations to the following team members for
celebrating 10 or more years with Pinnacle this quarter!
One happy resident
at the Gardens of
Traville in Rockville,
MD., expressed her
appreciation for the
community staff in a
letter this past April.
Since 2009, Pinnacle
has managed the Class
A, 230-unit affordable
community which is located southwest of Baltimore. We
applaud Property Manager Alexa Lopez and the entire team
for making a positive impact on the lives of their residents and
we encourage them to keep up the good work!
Gardens of Traville Management Office
To Whom It May Concern:
I have lived here for almost 2-1/2 years and couldn’t be
happier. Alexa, James and Talia are all wonderful folks.
They are always very helpful. That means a lot to me.
The maintenance personnel always do a great job. All
maintenance is taken care of promptly. The young lady who
does the vacuuming and dusting always does a great job
and is very pleasant at all times. Our bus drive is courteous
to the passengers and helps them getting on and off the bus.
Again, I am glad to be a resident at The Gardens of Traville.
- Judy Ireland
Maitland Office Fun
The Maitland office hosted around 15 children on “Take Your
Child to Word Day” in April. The day started with an office
orientation, breakfast and exercise session. The afternoon
progressed with an office tour and scavenger hunt, emptying
recycling boxes, passing out mail, eating pizza and more. The
event was a huge success and everyone had a great time!
Team Member
Anniversary
Last Hire Years
Willena Riney
7/6/1989
26
Debra Kopolow
8/29/1989
26
Sally Milton
9/14/1992
23
Jerry Enzler
8/30/1993
22
Gabriela Mcfarland
7/18/1994
21
Brandi Wolfskill
5/7/1995
20
Rick Graf
8/1/1996
19
Diane Bartuska
8/9/1996
19
Angela Bowen
9/3/1996
19
Lonnie Walton
7/15/1998
17
Sheila Leahy
7/6/1998
17
Shelley Scroggins Watson
8/31/1998
17
Thomas Koselke
8/2/1999
16
Michael Anway
7/20/2000
15
Herbert Johnson
8/28/2000
15
Brenda Ward
8/28/2000
15
Brandi Cepeda
9/20/2000
15
Christie Washington
9/9/2000
15
Donald Slowik
7/30/2001
14
Sara Herman
8/15/2001
14
Linda Hidalgo
8/27/2001
14
Lili Yu
7/1/2002
13
Mary Mitchell
7/14/2003
12
Marco Hernandez
8/1/2003
12
Jody Alvarez
8/4/2003
12
Jennifer Nelson
9/19/2003
12
Tena Weaver-O’Hara
9/29/2003
12
Kelly Hawkins
7/21/2004
11
Cori McLeod
7/30/2004
11
Kevin Harrell
9/13/2004
11
Vasiliy Gubarik
9/15/2004
11
Cindy Anthony
9/27/2004
11
Tanya Goff
5/21/2005
10
Michael Freerking
7/6/2005
10
Viktor Vashchuk
7/6/2005
10
Mary Gibbs
7/30/2005
10
Ann Larson
8/12/2005
10
Yvonne Chau
8/15/2005
10
Ibrahim Besirevic
8/22/2005
10
Jeff Jones
8/29/2005
10
Sevcan Sengul
8/29/2005
10
PINNACLEPULSE
11
Shops
April
All properties will receive quarterly shops each year. If your
property hasn’t been shopped recently, be prepared to shine!
Community Name
Region
Team Member
T/O
Camelot Square I Apartments
East
Natane Russell
T
Waterford Apartments
East
Paula Stevenson
T
T
TOP SHOPS
Rosemont at Heather Bend
East
Maria Rodriguez
Aparicio
Congratulations to the following team members for receiving
100 percent shop scores during the months of December,
January and February.
Rosemont at Shadow Mountain
East
Louise Archuleta
T
Joshua Hills
West
Savannah Albert
O
Paseo Park Apartments
West
Tammy Enriquez
T
Sofi Irvine
West
Melissa Allen
T/O
Alderra
West
Brittnie Blackburn
O
Residences at Fountainhead
Apartments
West
Stephanie Cox
T
Villa Del Sol
West
Pari Jabbari
T/O
Sofi Irvine
West
Michael Celaya
T
Cambridge Apartments
West
Janelle Lewis
T
Gramercy Parc Apts
West
Elena Rincon
T
T = Telephone O = Onsite
March
Community Name
Region
Team Member
T/O
Clairmont on the Green
East
Audrey Jackson
T
Sycamore Springs
East
Patricia Cass
T/O
Santa Fe Ranch
West
Dominique Held
O
Cottonwood Senior Apartments
East
Jennifer Vaughn
T
360 Residences
West
Paulina Baeza
T
ChapelRidge of St. Joseph
East
Kristi Yates
T
Off Broadway
West
Corina Nixon
T
Verano Apartments
East
Sandra Came
T/O
Lansing Heights
East
Tara Bryant
T/O
Cranes Landing
East
Rashan HarrisBowden
May
Community Name
Region
Team Member
T/O
Cadence
West
Anissa Olberg
O
Bellamy Park
West
Lynn Sires
T
Stillwater Apartments
West
Maribel Galvan
T
T
Patagonia Village
West
Enesa Silajdzic
T/O
Stratford Green Apartments
East
Kira Eisenach
T
Arbor Pointe Apartments
West
Elizabeth Fuller
T
Olive Grove Apartments
East
Jodi Link
T
Crossings at Canton
East
Rania Haddad
T
Rosewood Club Apartments
West
Coleen Moses
T
Onyx, The
West
Candice Collins
T/O
Flats at Peoria I
West
Dakota Lewis
T
Wyandotte
West
Melisa Roman
T
Eagles Landing
West
Sabrina Lenox
T/O
Elysian at St. Rose II
West
Alevia Houston
O
Waterstone Media Center II
West
Julie Ellis
T/O
Crestwood
West
Shelley Scroggins
T
Tower 801
West
Alissa Homer
T
West
Maria Lucia (Abby)
Barcelona
T
Raintree Apartments
West
JoAnna Iruegas
T
Somerset Commons
West
Eileen Carrawell
T
Waterstone Millbrae
Plum Tree Park Apartments
West
Rinna Oleynik
T
Vicksburg Village Apartments
East
Lucia Carlson
T/O
Westminster Apartments
East
Suzanne Angles
T
Diamond Vista
West
Brenda Leyva
T/O
Eden Place
East
Jennifer Persson
T/O
Charter Club Apartments
West
Chia Cha
O
Vista Ridge
West
Althea Dani
T
Cottage Bay
West
Terra Walsh
T/O
Uptown Lake Apartments
East
Megan Schoenecker
T/O
Elysian at Southern Highlands
West
Jennifer Spiess
O
Sofi Irvine
West
Michael Celaya
O
Camelot Square I Apartments
East
Mary Gibbs
O
Sofi at Somerset
West
Lisa Johnson
T
Sofi Irvine
West
Melissa Allen
T/O
Vue at Montrose
West
Candace Edmundson
O
Sofi Irvine
West
Christian Santiago
T/O
Experimental Prototype
Community of Tomorrow (EPCOT)
East Region team members visited Walt Disney’s vision for the Community of Tomorrow.
L to R: Gabe Csizmadia, Chris Pagan, Jeniper Luther, Cecilia Ford, Brenda Obrien,
David Bales, Melissa Richard, Jessica Stewart, Mandy Doucet and Greg Mark.
PINNACLEPULSE
12
Community Service Corner
COOKING FOR A CAUSE
Food is one of the most basic needs of all human beings, yet
thousands of men, women and children go to sleep hungry every
night across the United States. Team members came together at
the Annual Leadership Conference to help by preparing food for
individuals and families in need. During a Cooking for a Cause team
building event, the group set up at stations around a conference
room and assembled approximately 75 lasagna trays, over 400
sack lunches and 50 food bags.
Brother Benno’s, a non-profit organization serving the poor in San
Diego North County, was onsite to collect and distribute the food
through their Oceanside, Calif. shelter. Pinnacle also donated
$5,000 to the foundation to assist with their loving services.
MEALS ON WHEELS ATLANTA
Nine team members from Park Pointe North gathered at Senior Connections in Atlanta to assist their local Meals on Wheels
program. The organization provides nutritional assistance for area senior citizens, many of whom might not eat without the daily
delivery. In one day the Pinnacle team, spearheaded by Property Manager Neicy Jones, prepared 611 meals, 1,200 bread packets
and 300 boxes of food. Their dedicated hours of service that day were equivalent to an additional donation of $360 to the charity.
PINNACLEPULSE
13
REBUILDING TOGETHER PORTLAND
The Portland office recently sponsored
a terminally ill, low-income homeowner
through Rebuilding Together Portland
to assist with essential repairs to her
house. Pinnacle teamed with several
vendor partners who donated items
and expertise to provide structural,
aesthetic and electrical work along with
new gutters, heaters and a stove.
According to the recipient, the efforts
brought life back to the home and
delivered hope. Since the project was
completed, she expressed feeling safe
and no longer worries that portions of
the house might collapse. She also
revealed that the efforts had inspired
her and changed her life.
Pictured are Kelly Paine 2nd from left and Krissy Keller 4th from left, Hampton Heights Apartments
Regional Property Manager Kelly Paine
served as Team Captain on the project
along with a co-captain from JR Johnson. The vendors who provided skilled labor and materials included Joe Squires Electrical,
Interstate Roofing, Sherwin Williams, NW Gutters, Western Pacific Building Supply, Fergusson and Apartment Finder.
Rebuilding Together provides critical home repairs, modifications and improvements for America’s low-income homeowners. The
organization rebuilds the homes and lives of the nation’s most vulnerable homeowners and families at no cost to those served.
Rebuilding Together Portland organizes over 1,700 volunteers each year to complete $1.25 million worth of improvements.
THE DIVA’S CUP GOLF TOURNAMENT – DALLAS/
FORT WORTH
Pinnacle participated in The Diva’s Cup, a 9-hole golf tournament hosted
by the Apartment Association of Tarrant County (AATC). Held at the
Westdale Hills course in Euless, Texas, Pinnacle themed their tee box
“Biker Diva,” and had refreshments and games ready for the players.
The annual event serves as AATC’s premier education fundraiser to
provide scholarships and training for multifamily professionals.
The team included Candy Maxey, Paul Beckingham and Patrick Bruce
from Pinnacle as well as Jackie Cagle (Rasa Floors), Danielle Keck (Rasa
Floors), Jeff Reeves (Arbor Carpet), Ed Morris (Orkin Pest control), and
Jann Villanueva (Liberty Group).
SECOND HARVEST HEARTLAND
MINNEAPOLIS
Team members from Pinnacle’s Minneapolis
corporate office and Millennium at West End
apartment community packed 4,634 pounds of
food during their shift at the Second Harvest
Heartland, a food banks dedicated to impacting
the problem of hunger in the U.S.
PINNACLEPULSE
SCENES FROM THE ANNUAL
LEADERSHIP CONFERENCE!
14
PINNACLEPULSE
15
Community Service Corner
THE
OF MAITLAND
Walking in support of Muscular Dystrophy with the National MS Society. The group
donated over $500 to the cause.
(L to R): Kelly & Juvoun Bugg, Maria Gomez, Cheryl Tucker, Phillip Henson, Linda
Henson, Lili Yu, Larry Seesholtz
Throwing a birthday party at Give Kids the World for anyone who couldn’t celebrate
on their special day due to illness. Kids decorated birthday cards and cupcakes, made
goodie bags, played games, ate ice cream and more.
(L to R): Seetahal Jadubans, Andrew Hunsaker, Susan Seedarsan, Lili Yu, Brenda
Ratliff, Sara Lin Herman, Sarah Marland, Marianna Murphy, Justin Hall, Jennifer
Cooper, Madeline Ortiz, Michael Garcia, Liz Conant.
Sorting clothes and recycling mattresses at Mustard Seed to assist families in need
following personal tragedy or disaster.
(L to R): Kelly Hawkins, Anne Apel, Andrea Marland, Maria Gomez, Lydia Carballa,
Wanda Rodriguez, Lise Johannessen, Sarah Marland, Kevin Harrell.
Supporting Relay for Life by walking over 12 hours to raise money for the American Cancer Society.
Helping at a golf tournament fundraiser for Children’s Home Society, an organization
dedicated to finding kids safe, loving homes through fostering or adoption.
(L to R): Jodi Whelan, Sara Lin Herman, Elizabeth Cole.
Team members collected and cut out coupons to help overseas and domestic military
families stretch their hard-earned dollars. During a two-hour event, coupons totaling
$10,944.80 were prepared to send.
Sorting food from a local post office drive. Orlando residents left food donations at the
mailbox, which were picked up by the postman and delivered to Second Harvest Food
Bank for distribution to area food pantries.
Group shot (L to R): Patty McKelvey, Austin Beattie, Laurie Russo, Shannon Russo,
Michael Bursey, Brenda Ratliff, Jenifer Cruz, Madeline Ortiz, Angie Lewis-Poulin,
Kelly Hawkins, Perdita Persaud, Monica Murray, Josh Proctor, Tiffany Powell, Tina
Chen, Sarah Marland, Andy Wabbe.
Collected food and money to make lunch at Ronald McDonald House, a place where
families stay while their children are in the hospital.
(L to R): Doug, Jenifer, Alicia, Melissa, Maria, Tina and Andrew
PINNACLEPULSE
16
Baby Onesie Program
Gianna
Marie Garcia
We welcome pictures of all new babies in their
Pinnacle onesies to be featured in The Pinnacle Pulse.
Born April 24, 2015
Father: Victor Garcia Property Accountant II,
Client Reporting
(Maitland, FL)
Amira Dixon
Born April 18, 2015
Mother: Soheyla Dixon Assistant General Counsel
(Dallas, TX)
Brian Gregg
Eastman
Born March 14, 2015
Father: Fred Eastman Corporate Controller
(Seattle, WA)
Lilah
Santon
Born December 4, 2014
Father: Ely Santon Groundskeeper, Apple Creek
Apartments (Omaha,
NE)
Lucille Neena
Riley
Mila
Vanhuang
Born March 6, 2015
Mother: Megan Riley Project Manager (Dallas,
TX)
Born March 18, 2015
Mother: Chelsea Castro Assistant Property Manager,
Mirada at La Jolla Colony
(San Diego, CA)
Rhett Hall
Kaiden King
Harris
Born March 6, 2015
Mother: Heather Fountain
- Leasing Consultant,
Crossings at Canton
Born March 24, 2015
Father: Justin Hall - Property
Accountant II, Client
Reporting (Maitland, FL)
Sophia
Elizabeth
Jaxson
Thomas Lee
Born March 9, 2015
Born February 20, 2015
Mother: Patricia Mendez
- Leasing Consultant,
Rosemont at Oak Valley
(Austin, TX)
Mother: Amanda Stieneke
- Internal Auditor,
Compliance (Dallas,
TX)
If you have a team member that is expecting a baby soon, please send an email with your team member’s name, employee ID number, and
baby’s due date to Lori Wiseley at lwiseley@ pinnacleliving.com.