Media Kit - Nonstop Magazine

第05卷 第02期 2015
中国
丝绸神韵
精准空中特技
图伦，这里风光独好
再度斩获柯利尔大奖
2017
Media Kit
INCOMPARABLE CONTENT | UNSURPASSED REACH | WORLD-CLASS BRANDS | UNIQUELY GULFSTREAM
Contents
3
4
5
6
NONSTOP MAGAZINE
PREMIER READERSHIP
CIRCULATION
DISTRIBUTION
2 | 2017 Nonstop Media Kit
7
8
9
10
RATE CARD
ADVERTISING SPECS
VALUE-ADDED DISTRIBUTION
CONTACT
Nonstop Magazine
Rapture
of
Raptors
The most compelling aspect of advertising in Nonstop
magazine is undeniably the audience. We deliver
Nonstop to the most affluent and private mailing list in
the world, along with distributing each issue to the top
FBOs, worldwide events and other venues that attract
the ultrahigh-net-worth audience advertisers seek.
Magazine Overview
Introduced in 2011, Nonstop is a precision media
vehicle, offering targeted circulation to Gulfstream
aircraft owners and prospects who are among the
wealthiest and most influential buyers in the world.
Advertisers reach and influence this unparalleled
audience with creative advertisements embedded
in an award-winning magazine featuring a mixture
of lifestyle and aviation content designed in an
environment of exquisite photography and compelling
editorial content.
IN ONE OF THE LAST TRUE CONNECTIONS WITH
THE WILD, FALCONERS THE WORLD OVER PARTNER
WITH AND ARE BEGUILED BY BIRDS OF PREY
By Lesley Conn
Photography by Terry Duthu
A Harris hawk returns to its
handler after scanning a
Scottish pasture for prey.
54
gulfstream.com
Nonstop
55
Where the memories they make
last infinitely longer.
Whether your plans call for
a romantic retreat, a family
adventure, or an urban escape,
we invite you to experience
our collection of extraordinary
destinations. From the legendary
shores of Hawaii to the charm
of the South Carolina coast,
Montage Hotels & Resorts
provides the perfect backdrop
to create memories that can
be cherished long after you
return home.
(866) 551-8244
montagehotels.com
B E V E R LY H I L L S
D E E R VA L L E Y
K A PA L UA B AY
L AG U N A B E AC H
PA L M E T T O B L U F F
L O S C A B O S (Opening Early 2018)
Unsurpassed Circulation
Nonstop is distributed to the audience advertisers most
want to reach. The 49,250-printed circulation covers
151 countries including Brazil, Russia, India, China
and the Middle East, reflecting the changing world
economy and the emergence of a powerful new class
of millionaires and billionaires. Added value includes a
Chinese language version.
On Location at Montage Deer Valley
Grand Central Terminal is a
timeless destination for New York
commuters and visitors alike.
HURRY INTO, BUT NOT THROUGH, NEW YORK CITY’S GRAND
CENTRAL TERMINAL TO DISCOVER A BEVY OF SECRETS
STORY BY ADAM VAN BRIMMER
Magazine Quality
Advertisers want their ads printed in a magazine that is
of the same quality as their products. Nonstop delivers.
Each 96-page issue is perfect bound on a superior and
heavy paper stock, with a cover that is matte laminate
with foil accents. Contents include extensive usage of
silver ink, adding to the luxe feel of the publication.
3 | 2017 Nonstop Media Kit
68
gulfstream.com
PHOTOGRAPHY BY STEPHANIE LIPSCOMB
Nonstop
69
Premier Readership
The circulation of Nonstop represents the premier demographic of any magazine: leaders of the world’s top companies
and wealthy individuals whose net worth typically ranges from US$250 million to US$10 billion plus.
Gulfstream Owners At A Glance
Public Companies
High-Worth Private Companies
High-Net-Worth Individuals
Government and Special Missions
Fractional Shares and Charters
The Nonstop audience represents
extraordinary wealth and influence.
34%
32%
21%
8%
5%
Demographics
70%
MALE
30%
FEMALE
50
AVERAGE AGE
The Circulation Of Nonstop Includes:
Ultrahigh-Net-Worth Individuals
• Forbes Billionaires
• Forbes 400 Richest Americans
• 150 Rich Lists
C-Level Executives at Top Companies Worldwide
• Fortune 500/Fortune 1,000
• Global 1,000
• Forbes 2,000
• S&P 500
4 | 2017 Nonstop Media Kit
+
Circulation
Reach And Influence The Wealthiest And Most Discerning Buyers Across The World
Gulfstream views Nonstop as a critical communications vehicle with its exclusive “worldwide club” of Gulfstream aircraft
owners and operators. The magazine allows Gulfstream to build upon the foundation of the purchase and ongoing
maintenance of the world’s leading private/corporate aircraft with its customers and key prospects. Advertisers have the
unique opportunity to build upon that same foundation, reaching an audience not offered by or available through any
other publication.
NONSTOP CIRCULATION SPANS THE GLOBE
10%
TOTAL COPIES
49,250
62%
US & CANADA
EUROPE
12%
ASIA PACIFIC
5%
11%
LATIN & SOUTH
AMERICA
5 | 2017 Nonstop Media Kit
MIDDLE EAST
& AFRICA
Distribution
Printed issues are delivered directly into the hands of individual owners and C-suite executives via a carefully selected and
very discreet mailing list of Gulfstream customers and prospects, along with distribution at the most heavily traveled FBOs,
air shows and other high-end venues. Gulfstream’s Nonstop distribution list can only be accessed through Gulfstream and
is not available via any other media. Additionally, printed copies of a Chinese language version of Nonstop are distributed
to a select Asian market.
44%
28%
Mailed domestically to Gulfstream owners,
operators and prospective owners
Mailed internationally to Gulfstream
owners, operators and prospective owners
25%
3%
Worldwide FBOs, businesses and others
International air shows, featured in
Gulfstream displays visited by prospective
owners and corporate executives
Bonus distribution at top air shows and industry events, including these 2017 major exhibitions:
• Singapore Airshow—Singapore, February 6-11
• Asian Business Aviation Conference & Exhibition (ABACE)—Shanghai, April 11-13
• European Business Aviation Convention & Exhibition (EBACE)—Geneva, May 22-24
• Canadian Business Aviation Association (CBAA)—Abbotsford, August 9-11
• Latin American Business Aviation Conference & Exhibition (LABACE)—São Paulo, TBD
• NBAA’s Business Aviation Convention & Exhibition (NBAA-BACE)—Las Vegas, November 10-12
6 | 2017 Nonstop Media Kit
Rate Card
2017 Ad Rates
Rates are per insertion. All rates are four color.
Page Rates
Full Page
2-Page Spread
Preferred Positions
Back Cover
Inside Front Cover Spread
Opposite Table of Contents
Net
$11,030
$22,060
Gross
$12,976
$25,952
$18,200
$30,884
$13,282
$21,412
$36,334
$15,626
Production Charges: For advertisements requiring
reverses, strip-ins, typesetting or artwork, a $200 charge
will be billed to the advertiser at noncommissionable rates.
Commissions And Billing Policies
Agency Commission: Standard 15 percent commission
of gross to recognized agencies provided payment is
received within the terms of the sale. Commissions are
not allowed on billings over 90 days past due from date
of invoice. Only space charges are commissionable.
Production or mechanical charges are billed at net and
are noncommissionable.
RARELY GLIMPSED. NEVER FORGOTTEN.
Prepayment Terms: Payment terms are net 30 days from
publication date. Advertiser or agency must pay any
and all reasonable attorney or collection agency fees if
it becomes necessary to place any claims or funds with
an attorney.
THE GAME. CHANGED.
The all-new 2016 McLaren 570GT is an automotive achievement set to reshape
the sports car segment. With wind tunnel-inspired design, hand-crafted luxury
and game-changing performance previously found only in the exotic ranks,
the McLaren 570GT is a daring proposition for the discerning driver.
ATL ANTA | BERGEN COUNT Y | BE VERLY HILLS | BOSTON | CHICAGO | DALL AS | GREENWICH | HOUSTON
LO N G I S L A N D | M I A M I | N E W P O R T B E A C H | PA L M B E A C H | P H I L A D E L P H I A | R A N C H O M I R A G E
S A N F R A N C I S C O | S C O T T S D A L E | S T E R L I N G | TA M PA B AY | T O R O N T O | VA N C O U V E R
DISCOVERMcLAREN.COM
© 2016 McLaren Automotive Inc.
16MLA008_Nonstop_Fall_Edition_570GT_SinglePage_QR_Final2.indd 1
Closing Dates
Volume 07 | Edition 01 Volume 07 | Edition 02
20172017
Ad Closing: February 17
Ad Closing: July 17
Materials Due: March 1
Materials Due: July 26
Mails: April 21
Mails: Oct. 13
Cancellation: Cancellations accepted with written
notice if received 60 days prior to issue closing.
Cancellations received less than 60 days prior to
publication will be billed at full rate.
Late Charge: Advertisers will be charged $50 for
advertising materials received after the materials
due date.
7 | 2017 Nonstop Media Kit
8/15/16 12:47 PM
Short Rates: In the event that advertiser or agency
breaches a volume or frequency contract, any rate
discount will be nullified and advertiser and agency will
be charged the difference between the rates charged
and the rates applicable for the volume or space
actually used, in accordance with applicable rate
schedules. In such event, advertiser and agency must
reimburse CurtCo Robb Media for the short rate within
10 days of CurtCo Robb Media’s invoice. Advertiser will
thereafter pay for advertising at the open rate or at the
newly determined rate(s) as applicable.
Base Changes: Publisher reserves the right to revise
advertising rates by providing 60 days advance notice.
Credit: Contact CurtCo Robb Media for credit application.
Advertising Specs
Ad Sizes (W X H)
Space
Full Page
2-Page Spread
Bleed Size
9.5” x 11.8125”
18.5” x 11.8125”
INSIDE GUTTER
Magazine Trim Size:
9” x 11.3125”
SAFETY
8.375” x 10.8125”
Safety: 0.25” from trim and
0.375” from inside gutter.
No text outside live area.
Material Requirements:
We accept high-resolution PDF
files only. A color proof or print
TRIM
in actual size is preferred as a
BLEED
guide to the final appearance
of the advertisement. Without color proof, we take no
responsibility for color accuracy.
Artwork Requirements
• Create artwork at 100 percent of final print size.
• All files must be submitted as a “press ready” PDF.
When distilling Postscript files, be sure all fonts are
embedded and set your Distiller job options to the
“press” setting.
• PDF files saved directly from Adobe InDesign should
also use the “press” job option.
• All printer and screen fonts must be embedded.
• All graphics must be saved as CMYK. Otherwise,
RGB will be converted to CMYK for printing, and the
advertiser will be charged $50 for file conversion.
• Large areas of black must be composed of the
following rich black formula: 40C/30M/20Y/100K.
• Image resolution must be a minimum of 300 dpi.
Line art must be set to a minimum of 1,200 dpi.
• For proper trapping in the computer-to-plate process,
all image backgrounds must be set to “none.”
• Unless special ordering an additional color, all spot
and Pantone-specified colors should be converted
to CMYK color.
8 | 2017 Nonstop Media Kit
Trim Size
9” x 11.3125”
18” x 11.3125”
Non-Bleed
8.365” x 10.6875”
17.75” x 10.6875”
General Information
Copy Restrictions: Publisher reserves the right, at
its absolute discretion and at any time, to reject
advertising materials.
Content Responsibility: Advertisers are solely responsible
for the content of their advertisements placed
and printed. Publisher accepts no responsibility for
typographical errors. Advertiser hereby indemnifies
Publisher against any claims relating to unauthorized use
of content or art.
Position Guarantees: Position is guaranteed for covers
and opposite table of contents only.
Ad Delivery Instructions
Email: Files smaller than 5 MB may be emailed to:
kimberly.wilson@gulfstream.com
FTP: Larger files should be delivered via FTP.
Server: ftp.gulfaero.com
Username: mkt
Password: gulf0814
Path: /to_gac/Nonstop
Please name the file with your company name and send
a PDF proof to kimberly.wilson@gulfstream.com.
Mailing Address: Color proof can be mailed to:
141 Knowlton Way, Savannah, GA, USA 31407
Attn: Kimberly Wilson
Phone: +1 912 965 4792
Value-Added Distribution
Advertisers who choose Nonstop magazine for its international connection with Gulfstream owners and prospects receive
the value-added benefit of being included in the Chinese edition of the magazine.
Each Chinese edition is translated into simplified Chinese. A new foil-stamped matte laminate cover is created to highlight
unique China-based lifestyle or cultural content within the edition.
The Chinese edition is distributed to 2,250 ultrahigh-net-worth individuals on mainland China and Hong Kong. Many of
the editions are hand-delivered, in accordance with local preference, which further ensures the magazine content is
delivered directly to some of the most affluent consumers in the country.
VOLUME 04 EDITION 01 2014
HIGH STYLE
AT
Sheshan
CELEBRATING THE G450
DUESENBERG MOTORCARS
9 | 2017 Nonstop Media Kit
FLY-FISHING IN PATAGONIA
Contact
For Advertising Inquiries Contact Gulfstream’s Exclusive Advertising Partner:
Lindsey Levine
CurtCo Robb Media, LLC
+1 212 230 0205
LindseyL@robbreport.com
Contact information is subject to change
10 | 2017 Nonstop Media Kit