2015-16 media kit

Transcription

2015-16 media kit

THE TV SHOW
THIRD SEASON
2015-16 MEDIA KIT
Emmy
nominated!
THE TV SHOW
ABOUT THE SHOW
THIRD SEASON
NEHJ TV: A ratings hit as it moves to NESN
T
elevision networks, advertisers and viewers have shared a
unified message the past two
winters: New England Hockey Journal,
the TV show, is a winner.
“Our product and the platform is
second to none, and after a strong
debut season and even better Season
2, we have elevated our TV platform
for Season 3 with a vibrant new host,
acclaimed video production company
and a shift to the region’s foremost
hockey network, NESN,” Executive
Producer Eric Seamans said. “We aim
to celebrate the passion for the game
in our region. New England Hockey
Journal TV does that and much more.”
Every episode takes viewers where
no one else is — profiling the players
and teams around New England that
make hockey in our region so exciting and diverse. We go beyond the
professional game and take viewers behind the scenes with the most
interesting college, junior, prep and
high school teams and players.
In its first season, NEHJ’s four
episodes were ratings successes.
Advertisers including Bauer, Hockey
Monkey and FMC Ice Sports reached
an audience of more than 67,000
viewers in peak airing. Season 2 saw
an expansion to seven episodes and
even stronger ratings.
Season 3 will continue the
excellence that the NEHJ brand has
delivered for more than two decades
to our hockey-passionate region.
NEHJ TV Season 1 content
Ep. 2: Williams College
New England Hockey Journal
TV serves up insider access
with Williams College for a
Frozen Fenway rivalry battle.
EM.
IC M
HOL
CAT
Ep. 1: Merrimack College
Take a behind-the-scenes look
at Merrimack College; plus
segments on equipment, skills,
conditioning and nutrition. u
MS
LIA
ACK
RIM
u
YER
THA
W IL
MER
New England
Hockey Journal
TV debuted in
January 2014
and featured
four shows
that captured
the essence
and passion
of amateur
hockey in our
region. Click
the arrows at
right to watch
the episodes.
View all of our NEHJ television show content
segments on our website at hockeyjournal.com/tv.
u
u
Ep. 3: Thayer Academy
Thayer’s once-proud hockey
program is on the rebound
thanks to a marquee alumnus
— Bay Stater Tony Amonte.
Ep. 4: Catholic Memorial
Follow legendary Catholic
Memorial hockey into the
Super 8 playoffs of the
Mass. high school tourney.
New England Hockey Journal | www.hockeyjournal.com | 617-773-9955 ext. 222 | eric@seamansmedia.com
2
THE TV SHOW
ABOUT THE SHOW
THIRD SEASON
NEHJ TV Season 2 content
Ep. 8: Middlebury College
The perennial contenders
from Vermont are the focus
of this edition of New
England Hockey Journal TV.
u
ACK
Ep. 10: Malden Catholic
TV chronicles another season
of promise for the Lancers
in Mass. Super 8 hockey.
Ep. 7: UConn
TV profiles the Huskies as
they enter the Hockey East
fray and bigger, better things.
RIM
Ep. 9: Avon Old Farms
Get up close and personal
with one of the most storied
programs on the New England
prep circuit in this episode. .
u
u
MER
C
DEN
MAL
N
AVO
u
u
RY
Ep. 6: Junior Bruins
TV serves up insider access
to the Junior Bruins, a force
on the local junior circuit.
BU
DLE
MID
Ep. 5: Ryan Donato
Take a behind-the-scenes
look at the 2014 NHL draft
experience of Ryan Donato,
picked by the hometown B’s.
NN
u
S
u
UCO
ATO
IN
BRU
JR.
DON
New England
Hockey
Journal
continued its
momentum
with seven
diverse and
engaging
episodes in
Season 2,
kicking off
with a local
player whose
draft dreams
came true,
highlighting
the region’s
blossoming
college hockey
scene at all
levels, and
spotlighting
some of the
most esteemed
scholastic
programs in
the country.
The show
received
strong ratings
and earned a
loyal following,
in the tradition
of the print
magazine, now
in its 21st year.
View all of our New England Hockey Journal TV
show content segments at hockeyjournal.com/tv.
Ep. 11: Merrimack College
NEHJ TV revisits the
Merrimack College Warriors
as they embark on a
Hockey East tournament run.
New England Hockey Journal | www.hockeyjournal.com | 617-773-9955
617-773-9955 ext.
| advertising@hockeyjournal.com
222 | eric@seamansmedia.com
3
THE TV SHOW
ABOUT THE BRAND
THIRD SEASON
Two decades of delivering premium
hockey content on all platforms
John Carlson
Washington Capitals | D
Hometown: Marlboro, Mass.
Juniors: London (OHL)
Bobby Farnham
NHL NEW ENGLAND
DIGITAL DIRECTORY
Pittsburgh Penguins | F
Hometown: North Andover, Mass.
College: Brown University
Brian Gibbons
New York Rangers | F
Hometown: Braintree, Mass.
College: Boston College
Mark Arcobello
Toronto Maple Leafs | F
Hometown: Milford, Conn.
College: Yale University
Ryan Bourque
Hometown: Boxford, Mass.
Juniors: Quebec (QMJHL)
Cam Atkinson
Columbus Blue Jackets | F
Hometown: Greenwich, Conn.
Brian Boyle
Tampa Bay Lightning | F
Hometown: Hingham, Mass.
Nick Bonino
Vancouver Canucks | F
Hometown: Unionville, Conn.
College: Boston University
Kevin Hayes
Hometown: Dorchester, Mass.
Charlie Coyle
Minnesota Wild | F
Hometown: Weymouth, Mass.
College: Boston University
Mark Fayne
Edmonton Oilers | D
Hometown: Sagamore Beach, Mass.
College: Providence College
Ron Hainsey
Carolina Hurricanes | D
Hometown: Bolton, Conn.
College: UMass-Lowell
Chris Kreider
Hometown: Boxford, Mass.
Brian Dumoulin
Pittsburgh Penguins | D
Hometown: Biddeford, Maine
Brian Flynn
Montreal Canadiens | F
Hometown: Lynnfield, Mass.
College: University of Maine
Interactive key
This digital-bonus directory features
special links to access more information
about our local NHLplayers. Players
in our directory appeared in at least
one
NHL game in the 2014-15 season and
currently are under contract. If we are
missing any New Englanders, email
us at editor@hockeyjournal.com.
Ben Lovejoy
Pittsburgh Penguins | D
Hometown: Canaan, N.H.
College: Dartmouth College
Click the NEHJ icon to search our previous
coverage of the player since January
2013.
Click the NHL icon to access his official
bio
page with current stats, news and videos.
‘After watching
the show, it made
me want to play
hockey.’
— Adam S.,
age 14
‘I didn’t think it
was going to be as
good as it was. I
was blown away by
the quality of the
show.’
— Jeff S.
Jimmy Hayes
Boston Bruins | F
Hometown: Dorchester, Mass.
Paul Carey
Washington Capitals | F
Hometown: Weymouth, Mass.
WHAT VIEWERS SAY
ABOUT NEHJ TV ...
Access his
Twitter
account.
Harry How/Getty Images
PRINT
DIGITAL
About New England Hockey Journal
About Seamans Media, Inc.
Now in its 21st year, New England Hockey Journal is the premier
regional hockey media brand in the world. The monthly magazine —
in both print and digital editions (www.hockeyjournal.com) — is the
must-read source for compelling hockey news and information
(from amateurs to preps/high schools, to juniors to colleges to the
Boston Bruins and our region’s pro players) across the six-state
region. New England is one of the largest markets in the world in
terms of player participation and consumer spending on hockey-related
products and services. Our New England Hockey Journal TV show
reaches your target audience: highly educated, affluent hockey families
with spending power.
Seamans Media, Inc. is the leader in specialized sports content
in the Northeast, featuring a multimedia portfolio of six titles and
18 print and digital platforms with a combined annual reach of more
than 5 million readers and viewers. Our NEHJ TV show with Comcast
SportsNet New England in our first two seasons reached nearly
7 million viewers nationwide and now moves to NESN. Covering
hockey, baseball, lacrosse, soccer and skiing throughout the six-state
New England region and New York/New Jersey, Seamans Media
reaches the most passionate and affluent sports markets in the world.
Our media platforms provide advertisers with a highly targeted audience of players, parents, fans and major decision-makers at all levels.
‘My kids (ages 8, 10
and 13) never left
the room, which
never happens
when we watch TV
together. You have
a winner with the
NEHJ show.’
— Rob C.
‘My son Nolan
(age 8) said it
was better than
“24/7.” ’
— Mark M.
‘What a show! My
entire family loved
it! We never missed
an epiosde.’
— Holly C.
4
THE TV SHOW
SHOW SEGMENTS
THIRD SEASON
NEHJ TV serves up insider tips to elevate your game
Hockey Gear
Skills
WHAT VIEWERS SAY
ABOUT NEHJ TV ...
‘The nutrition
segments on the
show were very
helpful for our
hockey family.’
— Eileen K.
In our Hockey Gear segment, we visit the Monkey Sports Superstore
in Norwood, Mass., and get the scoop on the latest and best hockey
equipment in the industry.
Conditioning
In our Skills segment, experts — including players and coaches —
demonstrate on- and off-ice skills to help improve your game.
Nutrition Minute
‘My son Braden
(age 10) was dying
to see more of the
hockey skates part.
He wanted to go
to Monkey Sports
after we watched
the show.’
— Patrick K.
‘Totally sick show!’
— Teddy M., age 16
‘Me and my friends
liked how you went
into the Merrimack
dressing room for
practice and the
games. The game
action was legit!’
— Mike T., age 17
‘Hockey equipment
and conditioning
were my 12-yearold son Daniel’s
favorite parts.’
— Daniel W.
In our Conditioning segment, we visit Edge Performance Sports in
Foxboro, Mass. — which trains high-profile professional and college
athletes — and demonstrate specific exercises for hockey players.
In our Nutrition Minute segment, sports nutrition expert Julie Nicoletti
of Kinetic Fuel provides advice for hockey players to eat and drink
properly and maximize their performance.
5
THE TV SHOW
THIRD SEASON
SHOW SCHEDULE
Tune in to New England Hockey Journal TV on NESN
N
October 2015 show schedule:
ESN reaches more than
5.2 million homes in nine
DMAs across New England
and is recognized as the region’s leader in
hockey television programming. In
addition to being the flagship station
of the Boston Bruins, NESN is home
to Hockey East and the Beanpot
tournament, the greatest college
hockey showcase in the country.
New England Hockey Journal shows
will air a minimum of four times per
month and be slotted around Boston
Bruins and college hockey programming.
NEHJ TV’s new host: Joel Idelson J
oel Idelson has built his career as a “Mad Man”…
working with some of the world’s most progressive
brands, fashion icons, sports and entertainment personalities, tech entrepreneurs and food/restaurant legends. Idelson founded the Branded Entertainment division at
Allen & Gerritsen by creating, producing and hosting his
industry recognized web series “#afewgoodminutes,” with
guests such as entertainment legend Russell Simmons,
performer Donnie Wahlberg and fashion icon Joe Zee.
Idelson signed a deal with CBS to distribute the series. When he is not working in Boston, New York and Los Angeles, Idelson spends time with
his wife and three sons in his hometown of Framingham, Mass.,, playing and coaching ice
hockey, golfing, cooking, writing, advising and investing in tech startups.
“I am thrilled to host New England Hockey Journal on NESN and honored to represent
such a coveted brand,” Idelson said. “I grew up playing hockey in the Boston area and have
been coaching my three sons throughout their hockey careers. We have always looked
forward to picking up New England Hockey Journal every time we enter a rink to learn
about the latest hockey news in the region.
“We have an amazing opportunity to expand our TV series to other regional markets and
make sure that New England Hockey Journal sets the tone for hockey content around the
country.”
Friday, Oct. 9 at 7:30 p.m. (leads in to
“Bruins in 2” replay of opening night
Sunday, Oct. 18 at 5:30 p.m.
(leads in to “Bruins in 2”)
Tuesday, Oct. 20 at 6:30 p.m.
Wednesday, Oct. 28 at 5 p.m.
Now partnering with Rival Films
Seamans Media and the New England Hockey Journal brand
has teamed up with Rival Films, one of the foremost ice hockey
video production companies in North America, for the 2015-16
season of New England Hockey Journal, the TV Show. Rival Films’
extensive list of clients in the sport include the National Hockey
League, USA Hockey, the United States Hockey League, the NCAA,
Reebok Hockey, CCM Hockey, Total Hockey and Pure Hockey.
Rival’s
projects
include:
USHL/NHL Top Prospects All Access
The Elite League. Play at Home.
The Gold Standard: Inside Gophers Women’s Hockey
Frozen Dreams: Inside Wayzata Hockey
Upper Midwest Elite League Film Series
2010 NCAA Frozen Four Official Championship Film
The Battle of Comm Ave: Boston University vs Boston College
Tiger Pride: Eight Decades of CC Hockey
Hockey’s Greatest Era
6
THE TV SHOW
THE MARKET
THIRD SEASON
Reaching more than 5 million viewers
NESN New England TV coverage map
NESN reaches more than 5 million viewers in Greater Boston and surrounding areas, including New Hampshire, Maine, Vermont,
Rhode Island and parts of Connecticut and New York, with 92 percent of homes in New England wired for either cable or satellite TV.
DESIGNATED MARKET AREA
BOSTON (MASS.)
HARTFORD (CONN.)
PROVIDENCE (R.I.)
PORTLAND (MAINE)
BURLINGTON (VT.)
SPRINGFIELD (MASS.)
BANGOR (MAINE)
ALBANY (N.Y).
PRESQUE ISLE (MAINE)
TOTAL SUBSCRIBERS
Nationwide reach on DirecTV and Dish Network
TOTAL
2,393,960
1,007,490
626,800
407,560
328,050
263,520
143,650
69,470
30,860
5,271,360
MAINE
VERMONT
NEW
HAMPSHIRE
MASSACHUSETTS
CONNECTICUT
In addition to its New England subscribers, NESN reaches
2 million more viewers across the country via DirecTV and Dish Network.
Source: Nielsen Media
Research, Boston DMA
WHAT ADVERTISERS ARE SAYING ...
‘Being the presenting sponsor of New England Hockey Journal has greatly enhanced the FMC Ice Sports
brand and reach into our communities. We have benefitted greatly from the partnership with NEHJ, and due
to the success of the show, will continue to look for ways to increase our advertising with NEHJ in the future.’
— Sharon Wissel, senior marketing manager, FMC Ice Sports
R.I.
Seasons 1 and 2
Ratings
Highlights
 Highest rated show
in Season 1, Epiosde 4
in April, reached 13,420
households in the
Boston market, 26,840
households in New
England and beyond.
On average, 2.5 people
watch the show per
household, for a total
viewership of 61,700.
 Peak audience topped
all other Comcast
sports programming
for that week.
Source: Comcast SportsNet/
Nielsen Media Research,
Boston DMA,
25- to 54-year-old male
population demographic
7
THE TV SHOW
TO ADVERTISE
THIRD SEASON
Advertising and sponsorship opportunities
TV show advertising opportunities
We offer traditional commercials on a per-episode basis in the following time segments
(we can customize your commercial for an additional fee):
• 60-second spot
• 30-second spot
• 15-second spot
Episode and segment sponsorships
In addition to traditional commercials, please ask us about additional sponsorship
opportunities for your brand, including episode and segment sponsorship to connect your
brand to specific content and make an even greater impact on your potential customers.
• Episode sponsorship
• Segment sponsorship
Advertising format and delivery
All commercials should be emailed to theatomiclizard@me.com
with a direct download link to a high-quality HD video file.
• Presenting sponsor
SHOW BREAKDOWN
Segment 1
Commercial Break 1
Segment 2
Commercial Break 2
Segment 3
Commercial Break 3
Segment 4
8:08
2:30
5:37
3:00
4:53
2:30
3:21
Advertising policy
All advertising submitted is subject to approval of Seamans Media, Inc.,
which reserves the right to refuse any advertising content that does not
meet our standards of acceptance.
Contact us
S
eamans Media,
Inc., works
closely with
all of our advertising
partners, some of whom
have supported our
brand for close to two
decades. Call us today
so we can help you
create a marketing
campaign within your
budget to reach one
of the largest hockey
markets in North America.
Seamans Media
617-773-9955
advertising@hockeyjournal.com
Executive Producer
Eric Seamans
617-773-9955, ext. 222
eric@seamansmedia.com
8

2015-16 media kit

Transcription

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