DLX OnRamp. The industry`s most accurate 1st party

Retain: Convert your CRM
files to digital audiences
Acquire: Reach consumers who
spend like your best customers
Measure: Know your offline
sales impact with DLX ROI
DLX OnRamp.
The industry’s most accurate
1st party data solution.
Methodology matters
“Can you guarantee a direct match to my data?”
It’s the single most important question to ask when choosing your data partner. Choose Datalogix to ensure the
most accurate, 1:1 direct-matching solution.
Unlike most 1st party data providers, DLX uses a proprietary, 100% deterministic methodology. While other data
providers use a probalistic approach which doesn’t guarantee a 1:1 match, our methodology finds your actual
customer instead of a model of what that customer may look like.
Trust Datalogix. We’re the company that pioneered 1st party data conversion, and we’ve helped more
advertisers reach their customers than anyone else in the industry.
Retain your customers
DLX OnRamp turns any offline CRM file or consumer list into digital audiences for targeting. By accurately
appending your data to our cookie pool you can reach your exact customer base online while they browse
the web across display, video, mobile and social platforms.
Use DLX OnRamp to:
•Activate new customers
•Engage/retain best customers
•Cross-sell/up-sell products & services
•Create cross-channel campaigns
•Expand retargeting audience
•Win back lapsed customers
DLX OnRamp also helps you minimize media waste by efficiently reaching your intended audience and can
be a more cost-effective solution when looking to reduce offline marketing costs.
Acquire new customers
Find your best prospects with audience extension
Send us your offline customer list (most recent, best, highest value) and DLX will leverage your offline file to
construct a “spend-alike” audience to expand your customer base. DLX maintains a database of over $1 trillion
in consumer spending across thousands of categories allowing you to find new customers that spend money
exactly like your best customers.
Measure what matters
Measure the true sales impact with DLX ROI
No other data partner can deliver DLX ROI—the ability to measure the full impact of your digital advertising
efforts back to offline sales. Now you can finally understand the total return on your digital investments. Our
track record of innovation and bottom-line results is why more brands choose DLX as their 1st party data partner.
7:1 ROI
leading grocery
retailer
19:1 ROI
luxury travel
company
3x lift
automotive
manufacturer
5:1 ROI
non-profit company
1.5x lift
leading women’s
apparel retailer
How it works
You provide the data, DLX does the rest:
1. Deliver customer file to DLX.
2. DLX matches and converts the file into an anonymous online audience.
3. DLX fulfills your digital audience to the media source or data platform of your choice.
4. Advertiser has the option to measure back to sales at the end of the campaign.
“We’ve tested many 1st party data solutions and DLX OnRamp is by far the most accurate solution available. These guys
invented the practice four years ago and have the most experience in turning offline CRM files into digital audiences.”
Megan Pagliuca
GM Digital Media, Merkle
datalogix.com/dlx-hotline
Questions about DLX OnRamp?
Answers you need in one hour or less.
About Datalogix
Datalogix® is the leader at connecting digital media and offline purchasing data. Our expertise spans the major consumer segments,
including Retail, CPG, Automotive, Telecom, Travel and Financial Services. Datalogix is a member of the Direct Marketing Association (DMA),
Interactive Advertising Bureau (IAB), Digital Advertising Alliance (DAA) and Network Advertising Initiative (NAI). Datalogix adheres to the
DAA’s Self-Regulatory Principles for Online Behavioral Advertising and is reviewed annually by the NAI.
© Datalogix 2013. All rights reserved. All other company, brand and product names contained herein may be trademarks or registered trademarks of their respective holders.
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