the media pack here .

CORNUCOPIA
Turkey for Connoisseurs Media Pack
‘A marvel of marvels... the magazine that gets to the heart of Turkey’
www.cornucopia.net
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Inside Back Cover
Masthead (p.2)
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Rate
275 x 215
275 x 215
275 x 215
260 x 115
£7,000
£4,400
£4,000
£3,800
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Double Page (pp.4-5)
275 x 430
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Double Page (first half)
275 x 430
Double Page (second half)
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£4,500
Full Page (first half right)
275 x 215
Full Page (first half)
275
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215
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£3,500
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£3,000
coco
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poipai@aa@tlaatsl120
.nse.n
tx.ter178
ncuoclandscape:
a
t.tr
or portrait: 245 x 90
£2,400
£1,800
Third Page - vertical (first half)
250 x 60
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PI250
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P
Third Page - vertical (second C
half)
£1600
£1200
Half Page (first half)
Half Page (second half)
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178 mm
Half Page (P)
Third Page
60mm
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For type dimensions deduct 30mm
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and width.
Binding method: Perfect
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Resolution: 300 dpi
Format: As pdf to adverts@cornucopia.net (plus CD with Eurostandard proofs).
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250 mm
215
mm 792
115
mm
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Half Page (L)
120mm
Masthead
260 mm
275 mm
430 mm
Full Page / Cover
275 mm
Double Page
CORNUCOPIA
CORNUCOPIA
Directory Rates
Directory
Rate 2 issues 3 issues 4 issues Free Copies
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Grand Hotels
£600
£1140
£1,620
£2,040
£450
£855
£1,215
£1,530
Art & Design
£300
£570 Restaurants
£250
CC
OO
RR
NN
UU
C£570
O
CO
PIP
AIA
Travel / Property
Classified*
Boutique Hotels
In
In Tu
Turrkkeeyy::
250
50
£810
£1,020
3
£810
£1,020 5
£250
£475
£675
Valikona¤›
Valikona¤›
Caddesi
Caddesi
62/4
62/4
£850
5
£150
£285
£405
Niflantafl›
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tabnubl u
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£510
2
* Standard size: 4 cm column space - £20 per extra cm.
Directory
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tNotes
a(mm)
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Size
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Grand Hotels
Boutique Hotels
Art & Design
Travel / Property
Restaurants
Classified
In
In the
theUK:
UK:
55 x 50
colour image + hotel description + contact details
55 x 50
colour image + hotel description + contact details
68 x 54
colour image + contact details
37
xO
128
colour
image + description + contact details
CC
O
RR
NN
UU
CO
PIP
AIA
C
O
5554
x Palace
50
colour
Court
54
Palace
Courtimage + description + contact details
55 x 40
b&w image/logo + text (inc. contact details)
London
4JB
LondonW2
W2
4JB
Format: Images should be supplied as pdf, jpeg or tiff to adverts@cornucopia.net.
Resolution: 300 dpi
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magazine
advertisers.
For online only advertising please
contact adverts@cornucopia.net
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Inserts
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Private subscribers (5,000)
All magazines (20,000)
30p per insert (plus £75 handling fee)
25p per insert (no handling fee)
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CORNUCOPIA
Target sectors
TRAVEL
Cornucopia has the highest coverage of A B global travellers in Turkey. Cornucopia
readers make 10 trips abroad every year, and they stay in the grandest luxury hotels.
They live life to the full. When they are not travelling the world on business they are
climbing exotic mountains, setting sail in fantastic yachts or dropping in on one of their
other properties at home or abroad. And they do like to travel in style: 60% of
subscribers elected the Four Seasons and the Çıragan their ‘hotels of choice’.
LUXURY
Cornucopia readers relish the fine things in life and come to the magazine for
inspiration. They adore beautiful silks, haute couture and historic houses that cost
shocking amounts to restore. They compete for art treasures and belong to the most
exclusive clubs in the world. They are extremely hard to please and even harder to reach.
Which is perhaps why London auctioneers Sotheby’s has booked the inside front cover
six years on the trot. And why Mercedes Benz have spent a decade supporting the
magazine with a series of specially commissioned back covers.
FINANCE
Many readers are powerful finance professionals. Many more are serious shareholders.
They turn to Cornucopia not for financial wisdom – they themselves are the wisest
heads in the world – but for reassurance. Cornucopia is both a magazine for the
‘businessman at leisure’ and a thinking man’s window on Turkey. It blends commentary
with criticism, current affairs with culinary affairs, and gives Turkey ‘context’. No
heritage, no future! The Cornucopia reader knows Turkey has both…in spades!
CORNUCOPIA
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Circulation
In
In Tu
Turrkke5,000
eyy::
Shops/retail
Istanbul
Ankara
Izmir
Other Cities
3000
Turkey
Subscribers
Istanbul
Rest of Turkey
Turkey
2500
200
150
150
Australia
International
Worldwide
40%
Turkey
60%
100
2000
Tel+90
+90212
212
248
3607
Tel
248
3607
ad
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7,200
ncuocpoipai@aa@tlaatsla
coco
rnru
.nse.n
t.tert.tr
400
700
In
In the
theUK:
UK:
Hotels
CO
CC
OO
RR
NN
UU
CO
PIP
AIA
United Kingdom
1000
Valikona¤›
Caddesi
62/4
Valikona¤›
Caddesi
62/4
EU (Paris/Amsterdam)
100
North
America
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1100
UK & EU
Rest of the World
USA
O
CO
CC
O
RR
NN
UU
CO
PIP
AIA
International
Turkey
15%
3000
600
2500
6100
Palace
Court
5454Palace
Court
LondonW2
W2
4JB
4JB
6,500 London
Worldwide
85%
Worldwide
8%
Luxury Grand Hotels (6000)
Astoria Kempinski, Çıragan Palace Kempinski, Four Seasons, Grand Hyatt,
Hilton Izmir, Kempinski Bodrum, Ritz-Carlton, Sheraton Çesme, Swissôtel Bosphorus,
The Marmara (Antalya/Istanbul/Manhattan/Pera/Sisli).
Luxury Small Hotels (500)
Istanbul: Armada, Empress Zoe, Sumahan on the Water, Witt Istanbul, Tomtom Suites
Bodrum/Mugla: The Marmara Bodrum, Lavanta, Mehmet Ali Aga
Cappadocia: Museum Hotel, Gamirasu
Alacati - Cesme: Tas Hotel, Incirliev, Sedirli Ev
Tel+44(0)207
+44(0)207
792
2377
Tel
792
2377
Fax+44(0)207
+44(0)207
792
5442
Fax
792
5442
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Controlled
Turkey
Total
Turkey
CO
CC
OO
RR
NN
UU
CO
PIP
AIA
300 PP
Box13311
13311
OOBox
Hawick
TD9
7YF
Hawick
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7YF
150
International
150
Tel+44(0)1450
+44(0)1450
379933
Tel
379933
19,000 Fax
(+/1,000)
Fax
+44(0)1450
379988
+44(0)1450
379988
ad
ts@
ad
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cocronruncuocpoiap.inae.n
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10,750
International
Turkey
92%
8,250
www.ccoorrnnuuccooppiaia.n.neet t
Worldwide
43%
Turkey
57%
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Distribution
trends
In
In Tu
Turrkkeeyy::
CC
OO
RR
NN
UU
CO
CO
PIP
AIA
Valikona¤›
Valikona¤›
Caddesi
Caddesi
62/4
62/4
Niflantafl›
Niflantafl›
– –IstIasn
tabnubl ul
8000
7000
6000
5000
Tel
Tel+90
+90212
212
248
248
3607
3607
ad
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ncuocpoipai@aa@tlaatsla
coco
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4000
3000
2000
In
In the
theUK:
UK:
1000
0
Hotels
Controlled
C
CO
IA
CSubscribers
OO
RR
NN
UU
CO
PIP
A
7200
6500
300
Palace
Court
5454Palace
Court
London
W2
London
W2
Cornucopia’s policy is to increase individual
sales
and4JB
to4JB
make sure bulk sales reach its target audience.
Retail
Series1
5000
The hotel market is more buoyant than ever, but we are not interested in ‘dumping’ magazines. Each copy
must reach a target reader. Large hotels catering for upper- and middle-income visitors reserve copies for
executive suites. Smaller luxury hotels
such
as the Four792
Seasons
place copies in all rooms, buying extra copies
Tel
+44(0)207
792
2377
Tel
+44(0)207
2377
as required. ‘Ungrand’ hotels de charme are carefully picked as those catering for ‘opinion leaders’ ‘at leisure’.
8000
Fax+44(0)207
+44(0)207
792
5442
Fax
792
5442
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7000
6000
5000
4000
3000
CO
CC
OO
RR
NN
UU
CO
PIP
AIA
Box13311
13311
PP
OOBox
HawickTD9
TD9
7YF
Hawick
7YF
Luxury hotels etc
Subscriptions
Retail
Controlled
Reserve
2000
1000
Tel+44(0)1450
+44(0)1450
379933
Tel
379933
2005
2006
2007
Fax+44(0)1450
+44(0)1450
379988
Fax
379988
aby
d
ts@
ad
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retrs@
cocannum.
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poiap.inasales
e.n
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Subscription sales are currently rising
per
0
with a new distribution contract signed in the US and Canada and participation in art exhibitions abroad,
such as London’s Turks exhibition at the Royal Academy, which sold more than 1200 copies.
www.ccoorrnnuuccooppiaia.n.neet t
CORNUCOPIA
Subscriber Discount Scheme
Cornucopia Subscriber Discounts gives advertisers direct access
to Cornucopia’s private subscriber base.
peeccii aall ddiissccoouunnttss
This gives advertisers the opportunity to offer ssp
p
p
r
r
o
o
d
d
u
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p
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o
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i
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s
s
and specific
to an exclusive readership.
It also provides additional feedback on the effectiveness
of advertising with Cornucopia.
Cornucopia subscribers
receive a Subscriber Card
valid for the period
of their subscription,
which entitles them
to these discounts
and special offers.
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ww
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Advertiser discounts are promoted online at w
and by targeted mailshots.
CORNUCOPIA
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Subscriptions
In
In Tu
Turrkkeeyy::
ø
In-depth enough to be appreciated by specialists,
accessible enough to be enjoyed by non-specialists,
CC
OO
RR
NN
UU
CO
CO
PIP
AIA
male and female, young and old take pleasure in
Valikona¤›
Caddesi
Caddesi
62/4
62/4
Cornucopia’s pages. Valikona¤›
7,000
discerning
readers
in
some 50 countries receive
it at home
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Subscribers account for 35% of circulation but generate 50% of revenue. They also
provide crucial data onTel
readers:
nationality,
gender, occupation, etc, that is further
Tel
+90
+90212
212
248
248
3607
3607
underlined by the results Cornucopia’s annual Readers’ Survey.
ø
loyalty. The average spend is more than double the price of a subscription (£24).
Male
43%
Female
57%
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Cornucopia has a rare
renewal
In
In the
theUK:
UK:
N
CO
CC
OO
RR
N
UU
CO
PIP
AIA
...creating a global
club
Palace
Court
5454Palace
Court
Although Cornucopia’s 7,000 international subscribers
London
W2
4JB
London
W2
4JB
are spread across the globe, they
are uniquely
focused on
Turkey. Like an influential global club, its members
drop in on the country frequently,
invest
in it792
heavily,
Tel+44(0)207
+44(0)207
792
2377
Tel
2377
and buy and sell in it prodigiously. Many have second
Fax+44(0)207
+44(0)207
792
Fax
792
5442
and third homes in Turkey. 15%
are
fully resident
in5442
the
country already. And many more
move
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Turkey for good. Cornucopia is just the catalyst.
Abroad: 6100
R
CO
CC
OO
RRatio
NN
UU
Cof
O
PIP
AIA
Box13311
13311
PP
OOBox
Turkish
to
nonHawickTD9
TD9
7YF
Hawick
7YF
Rest of World
7%
Turkey
13%
North America
32%
Europe
23%
United Kingdom
25%
Turkish
39%
Non-Turkish
61%
Non-Turkish
28%
Turkey: 1400
Turkish
readers
abroad
Tel+44(0)1450
+44(0)1450
379933
Tel
379933
(above) and
Fax+44(0)1450
+44(0)1450
379988
Fax
379988
in Turkey
ad
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ad
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Turkish
72%
www.ccoorrnnuuccooppiaia.n.neet t
Rest of Turkey
8%
Antalya
Mugla 2%
3%
Bodrum
4%
Izmir
5%
Ankara
9%
Istanbul
69%
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Cornucopia
readers survey 1
In
In Tu
Turrkkeeyy::
Origins of responses
Rest of the World
CC
OO
RR
NN
UU
CO
CO
PIP
AIA
9%
Valikona¤›
Valikona¤›
Caddesi
Caddesi
62/4
62/4
UK
33%
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Turkey
19%
Tel
Tel+90
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212
248
248
3607
3607
ad
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In
In the
theUK:
UK:
North America
23%
EU
CO
CC
OO
RR
NN
UU
CO
PIP
AIA 16%
Palace
Court
5454Palace
Court
Nationality of responses
LondonW2
W2
4JB
London
4JB
Tel+44(0)207
+44(0)207
792
2377
Tel
792
2377
Turkish
Fax+44(0)207
+44(0)207
792
5442
Fax
792
5442
30%
ed
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CO
CC
OO
RR
NN
UU
CO
PIP
AIA
Non-Turkish
70%
Box13311
13311
PP
OOBox
HawickTD9
TD9
7YF
Hawick
7YF
Tel+44(0)1450
+44(0)1450
379933
Tel
379933
Fax
+44(0)1450
379988
Fax
+44(0)1450
379988
The statistics published in this
report
are based
on the 200 recent responses to our annual
Reader’s Survey, which is distributed
to
subscribers
worldwide.
ad
ts@
ad
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cocronruncuocpoiap
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Although nationality and gender more or less confirm subscribers’ statistics, age group statistics
may be biased by pressure on time for younger readers.
www.ccoorrnnuuccooppiaia.n.neet t
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Contact
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Readers us
survey
2
In
In Tu
Turrkkeeyy::
Gender
CC
OO
RR
NN
UU
CO
CO
PIP
AIA
Valikona¤›
Valikona¤›
Caddesi
Caddesi
62/4
62/4
Niflantafl›
Niflantafl›
– –IstIasn
tabnubl ul
35
30
Male
Female
25
Tel
Tel+90
+90212
212
248
248
3607
3607
ad
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20
15
10
In
In the
theUK:
UK:
5
0
Turkey
80
70
CNorth
O
CC
OO
RUKR
NN
UU
CO
PIP
AIA
America
Palace
Court
5454Palace
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LondonW2
W2
4JB
London
4JB
Europe
Rest of the
World
Age Groups
Tel+44(0)207
+44(0)207
792
2377
Tel
792
2377
Fax+44(0)207
+44(0)207
792
5442
Fax
792
5442
ed
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cocronruncuocpoiap.inae.n
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60
50
40
30
CO
CC
OO
RR
NN
UU
CO
PIP
AIA
Box13311
13311
PP
OOBox
HawickTD9
TD9
7YF
Hawick
7YF
20
10
0
Tel+44(0)1450
+44(0)1450
379933
Tel
379933
Fax+44(0)1450
+44(0)1450
379988
Fax
379988
Turkey
Worldwide
ad
ts@
ad
vevretrs@
cocronruncuocpoiap.inae.n
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www.ccoorrnnuuccooppiaia.n.neet t
18-35
35-50
50+
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Contact
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Readers us
survey
3
In
In
Tu
Turrkkeeyy::
Other subscriptions
Food
CC
OO
RR
NN
UU
CO
C
PIP
A
IA
ArtO
4%
5%
Travel/ geographical
Valikona¤›
Valikona¤›
Caddesi
Caddesi
62/4
62/4
6%
Niflantafl›
Niflantafl›
– –IstIasn
tabnubl ul
Fashion/women's mags
6%
Tel
Tel+90
+90212
212
248
248
3607
3607
ad
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ad
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cocronruncuocpoiap.n
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Interiors
12%
ncuocpoipai@aa@tlaatsla
coco
rnru
.nse.n
t.tert.tr
None (only Cornucopia)
40%
In the
theUK:
UK:
In
CO
CC
OO
RR
NN
UU
CO
PIP
AIA
Current
Affairs/economy
Palace
Court
5454Palace
Court
27%
LondonW2
W2
4JB
London
4JB
Tel+44(0)207
+44(0)207
792
2377
Tel
792
2377
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Favourite Cornucopia articles
Travel
Nature
History
CO
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13311
PP
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HawickTD9
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Food & Wine
Diaries
Books
Biography
2 hours+
40%
Time reading Cornucopia
Max 30 mins
4%
Up to 1 hour
20%
Architecture
Art
0
10
20
30
40
Tel+44(0)1450
+44(0)1450
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Tel
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50
60
70
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Up to 2 hours
36%
CORNUCOPIA
CORNUCOPIA
Contact
Contact us
ustoday
today
Readers
survey
4
In
In Tu
Turrkkeeyy::
Professions
CC
OO
RR
NN
UU
CO
CO
PIP
AIA
Travel
Valikona¤›
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62/4
62/4
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3%
5%
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Medical/Legal
20%
professions
11%
IT/Media
7%
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Tel+90
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212
248
248
3607
3607
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Diplomatic service
2%
In the
theUK:
UK:
In
CO
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RR
NN
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CO
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Palace
Court
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London
4JB
Business/Finance
Arts/Architecture
23%
29%
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+44(0)207
792
2377
Tel
792
2377
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Subscribers’
views on Turkey:
Where readers first saw Cornucopia
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Best
Four Seasons Ist. / Çırağan Palace
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8%
Online
5%
In a hotel
14%
Best small hotel
Best seaside hotel
In aC
shop
C
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18%
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On a plane/
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7YF
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airport TD9
Best museum
At a fair/
exhibition
6%
Topkapı / Istanbul Archaeological
Best exhibition
Topkapı / Turks (RA) / Picasso
Best shopping
Grand bazaar / Arasta bazaar
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+44(0)1450
379933
Tel
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Best new discovery
Istanbul Hammams
Fax+44(0)1450
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Fax
Best 379988
Cornucopia
Palaces of diplomacy, No 39
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Last major purchase
Carpet (43%) /
textiles, couture (16%) /
ceramics (12%) / property (11%)
5%
Friends
44%
Empress Zoe
Queen Ada / Çırağan / Sumahan
Korfez / Borsa (Istanbul)
Bebek Kahve (Istanbul)
Taş restaurants (London, UK)
www.ccoorrnnuuccooppiaia.n.neet t
CORNUCOPIA
Evidence of success
Cornucopia may be in niche magazine, but it has also grown into a fully-fledged global title,
distributed through bookshops, by subscription in more than 50 countries and in the rooms of
some 25 luxury hotels. It earns more than half its revenue from individual sales with a highly
cosmpolitan readership in Europe, North America, Turkey and the Far East.
In recent years, Cornucopia has developed a worldwide subscriber club scheme entitling
readers to discounts on books, luxury couture, holidays and 5-star hotels. Another successful
innovation was the launch into sales of high-quality books which has pushed revenue from
subscribers alone to nearly £50,000. These new departures have further strengthened reader
loyalty which has always been high. Response to reader surveys is unusually strong, and the
renewal rate for subscriptions is a very rare 88%.
The making of a modern classic
It is extraordinary that a magazine which everyone admired from the start but which commentators
dismissed as commercial suicide (an expensive high-circulation publication about a relatively
little known culture for an exclusive readership) should have become a thriving enterprise.
It has done this thanks to the loyalty it has built up among its readers, its staff, and its
advertisers. Cornucopia is produced with a skeleton workforce and a dedicated team of
freelances, many of whom have worked on it since it launched. And people hang on to their
copies: back issues can fetch between £30 and £300.
CORNUCOPIA
What greater tribute than to be a modern classic?
This latest edition of Cornucopia is one of the most superb examples of design
and printing that I have ever had the joy of experiencing. Not only is it physically
beautiful but it presents fabulous Istanbul in a manner which is unforgettable.
Dr Margrethe Knudsen, New South Wales
Congratulations on producing a consistently interesting and well designed magazine.
It is a pleasure to read and a very good way to learn more about Turkey.
Dr June Taboroff, London
My husband and I are planning a trip to Turkey
and your magazine is part of what convinced him to go! Thank you.
Susan Boyette, Washington DC
I would like to congratulate you on maintaining a very high standard in your
publication, with an exciting wealth of articles year after year.
Isn’t that a veritable reflection of the cultural cornucopia that is modern Turkey!
M. Kyriakides, Athens
A beautiful Cornucopia arrived today and I devoured it like one of the peaches
inside, with juice dribbling down my chin.
Min Hogg, founding publisher of The World of Interiors, London
CORNUCOPIA
CORNUCOPIA
Contact
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us
ustoday
today
Contact us
In
In Tu
Turrkkeeyy::
In the UK:
In
In the
theUK:
UK:
In Turkey:
Editorial:
Daniel
Hirtenstein
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CO
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Cornucopia
Magazine
Valikona¤›
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62/4
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PO
Box
13311
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Hawick TD9 7YF
Tel
Tel+90
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212
248
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3607
Tel
+44
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CORNUCOPIA
Turkey for Connoisseurs Advertisers
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2CUCNOV03516
16/12/2003
7:11 pm
Page 1
the imbros gold cup
anatolia early bronze age ₍c.2500 bc₎ 11cm. 278g estimate: £400,000 - 600,000
Arts of the Islamic World
Auction in London: 34 -35 New Bond Street
auction · 28 April 2004
enquiries · Edward Gibbs +44 (0)20 7293 5332 edward.gibbs@sothebys.com
catalogues & subscriptions · +44 (0)20 7293 6444 or +1 541 322 4151
To sign up for email updates please visit www.sothebys.com
Six beautiful issues a year.
Subscribe for just £36!
T:020 8341 9721 www.selvedge.org
www.cornucopia.net
Images courtesy of Davide Halevim, Mort Golub Collection, Gallery Tsumugi & Christopher Farr
Fly non-stop to Ankara six days a week. Delightful.