Preparedness for social media

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1027
Yottabyte
Todays Digital Universe
=250 Trillion DVDs
1024
1021
Zettabyte
1.3 ZB of network traffic by 2016
1018
Exabyte
1EB of data is created on the internet each day
= 250 million DVDs
Terabyte
500 TB of new data are ingested in FB DB
1015
1012
109
106
Megabyte
44 Zettabytes
Brontobyte
Tomorrows Universe
Petabyte
Gigabyte
Data is Everywhere
35 Million
Wikipedia Articles
in 288 different languages
10 Billion Flickr Photos
1.55 Billion FB Users
-1.13 trillion likes
-4.75 billion items shared by each day
-250 Billion Photos Uploaded
1 Billion Viewers
-306 Hours a Minute
- 10 billion FB messages sent daily
316 Million Twitter Users
-300 Billion Tweets shared
100 Million Viewers
-30 Billion Pins
Public
Data
Archives
Transactional
Data
Enterprise
Data
Social
Media
Big Data
CMOs feel underprepared for the deluge of data and the
growth in social media; the pace of change is too fast
CMOs – Chief Marketing officers
Preparedness for the data explosion
71%
82%
29%
18%
2011
@graemeknows
2013
Prepared
Preparedness for social media
68%
66%
32%
34%
Underprepared
2011
2013
Source: 2014 IBM IBV Global C-Suite Study
CMOs expect to accelerate the introduction of digital
marketing technologies over the next three to five years
Intended use of digital technologies (3 to 5 years)
Advanced (predictive) analytics
94%
66%
Mobile applications
80%
Customer relationship management
81%
Collaboration tools
68%
Content management
73%
Search engine optimization
62%
Reputation management
47%
46%
Email marketing
2013
@graemeknows
63%
94%
89%
87%
81%
80%
79%
2011
Source: 2014 IBM IBV Global C-Suite Study
Social Media
Data Management
Social Media
Monitoring
(SMM) Tools
Validity
(Copyright)
Censorship
…
8
9
Influence
propagation
Community or
Group Detection
…
Opinion/Sentiment
Mining
Social Media
Data Mining
Predicting Trust &
Distrust
Recommender
System
• Disturb analysis
• Movies, Books…
Link Prediction
• Who is friends with
whom
Social Media Analysis Challenges: Noisy Content
Social Media Analysis Challenges:
Copyright + Privacy
13
Social Media Monitoring (SMM) Tools
Outsource
Cost
Time
In-House
Security
Features
…
15
THINK BIG
Start Small!!!