sebastian coe

september 2012
SEBASTIAN COE
egacy of the London 2012
L
Olympics and Paralympics
LAUREUS SPORT
FOR GOOD
FOUNDATION USA
Marcus Allen and Edwin Moses
visit Laureus-supported Coach
across America.
BOBBY CHARLTON
Street dances with Urban Stars.
ALEXEY NEMOV IN RUSSIA
Alexey visits first Laureus-supported
project in Russia.
LAUREUS WORLD
SPORTS AWARDS 2012
Central Hall Westminster, London.
NEW AMBASSADOR
LENNOX LEWIS
Newly appointed Laureus
Ambassador Lennox Lewis in
action at Street League, London.
SEAN FITZPATRICK VISIT
Sean heads Laureus delegation
to Stormont, Belfast.
CONTENTS 3
2
MESSAGE FROM THE CHAIRMAN
CONTENTS
eDWIN mOses
FOREWORD
14
A FOUNDATION
SUCCESS STORY
32
17-year-old Gulafsha shares her
experience as a mentor at Magic
Bus, India
15
Welcome to the 2012 edition of the Laureus
magazine, at the end of what has been a
momentous year for sport.
WALK THE TALK
36
MERCEDES-BENZ
Olympic values are
absolutely at the
centre of what
Laureus is about
SEBASTIAN COE
CHAIrmAN, OLYmpIC
OrGANIsING COmmIttee
One of his priorities was to ensure that
the London Games left a legacy for the
future and in this magazine he writes
passionately about this.
Lord Coe says that ‘Olympic values
are absolutely at the centre of what
Laureus is about’ and we take great
pride that through the London 2012
International Inspiration programme we
have been able to share in this mission
by supporting a children’s project in
Tanzania.
Having the 2012 Laureus World Sports
Awards in London in the same year
as the Olympic and Paralympic
Games also made for an even more
memorable occasion.
But of course none of this would
be possible without the work of our
project leaders and volunteers around
the world and without the support
of our Founding Patrons, Richemont
and Daimler, and Global Partners,
Mercedes-Benz and IWC Schaffhausen.
I thank them all most sincerely.
04
OLYMPICS 2012
Sebastian Coe talks about the
legacy of the London 2012
Olympics & Paralympics
08
BOBBY CHARLTON
Street dances with Urban Stars
participants in Manchester
10
LAUREUS SPORT FOR
GOOD FOUNDATION USA
Marcus Allen & Edwin Moses visit
Laureus-supported Coach Across
America in Chicago
EDWIN MOSES, CHAIRMAN, LAUREUS
SPORT FOR GOOD FOUNDATION
20
22
30
40
FOUNDATION MAP
Highlighting Laureus-supported
projects across the globe
42
FOUNDATION DIRECTORY
Contacts for all the Laureus
National Foundations
ALEXEY NEMOV
Visits the first Laureus-supported
project in Russia
VISIT TO HAITI
Sports Sans Frontières work
across Haiti after the devasting
earthquake in 2010
LONDON WELCOMES THE
SPORTING HEROS OF 2011
London celebrates the world’s
greatest sportsmen and women
28
38
LONDON 2012
PARALYMPICS
A successful Paralympics for
Laureus Ambassadors
SOWETO SCHOOL VISIT
The Springbox team delight
youngsters at a school in Soweto,
South Africa
IWC SCHAFFHAUSEN
News from our Global Partner
LENNOX LEWIS
Visits Calthorpe Community
Centre in London
News from our Global Partner
18
The Olympic and Paralympic Games in
London proved to be exhilarating and
we should congratulate the work of
the International Olympic Committee
and the London Olympic Games
Organising Committee whose Chairman
was Sebastien Coe, a Member of the
Laureus World Sports Academy.
34
Over 50,000 walkers take to the
streets of Johannesburg
16
VISIT TO BELFAST
Academy Member Sean Fitzpatrick
leads a Laureus delegation
to Stormont
43
LAUREUS EVENTS 2013
Get Involved & Fundraise
LAUREUS POLO CUP
Guards Polo Club, Windsor hosts
the Laureus Polo Cup to raise funds
for Laureus Fundación Argentina
I hope you enjoy this magazine
which gives a feel for the work we do
around the world.
For myself and my fellow members of
the Laureus World Sports Academy our
work for Laureus is a most rewarding
part of our lives.
MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY
Giacomo Agostini Motorcycling, Marcus Allen American Football, Severiano Ballesteros Golf (in fond memory), Franz Beckenbauer
Football, Boris Becker Tennis, Peter Blake Sailing (in fond memory), Ian Botham Cricket, Sergey Bubka Athletics, Bobby Charlton
Football, Sebastian Coe Athletics, Nadia Comaneci Gymnastics, Yaping Deng Table tennis, Marcel Desailly Football, Kapil Dev Cricket,
Mick Doohan Motorcycling, David Douillet Judo,
Emerson Fittipaldi Motor Racing, Sean Fitzpatrick Rugby (Deputy Chairman),
Dawn Fraser Swimming, Cathy Freeman Athletics, Tanni Grey-Thompson Paralympic Athletics, Marvelous Marvin Hagler Boxing,
Mika Häkkinen Motor Racing, Tony Hawk Skateboarding, Mike Horn Adventurer, Miguel Indurain Cycling, Michael Johnson Athletics,
Kip Keino Athletics, Franz Klammer Skiing, Dan Marino American Football, Edwin Moses Athletics (Chairman), Nawal El Moutawakel
Athletics, Robby Naish Windsurfing/Kiteboarding, Ilie Nastase Tennis, Martina Navratilova Tennis, Alexey Nemov Gymnastics,
Jack Nicklaus Golf, Gary Player Golf, Morné du Plessis Rugby, Hugo Porta Rugby, Steve Redgrave Rowing, Vivian Richards Cricket,
Monica Seles Tennis, Bill Shoemaker Horseracing (in fond memory), Mark Spitz Swimming, Daley Thompson Athletics, Alberto Tomba
MOMENTOUS
TOUS
YEAR
FOR
SPORT
Skiing, Steve Waugh Cricket, Katarina Witt Figure Skating.
OSCAR PISTORIUS, LAUREUS
AMBASSADOR AND PARALYMPIC ATHLETE
SEBASTIAN COE OLYMPIC MESSAGE 5
4
sebAstIAN COe
OLYMPICS
LONDON 2012
I hope there was a feeling among the spectators
and athletes leaving the Olympic park, and
the millions watching on television around the
world, that London 2012 had been able to give
something special to the Olympic movement.
In all the post-event euphoria, I was
particularly pleased by something
my fellow Laureus Academy Member
Michael Johnson said.
As a four-time gold medal winner and
respected sports analyst, Michael
knows as much as anyone about the
Olympic Movement. He said: “London
2012 has set the tone for future
Olympic host cities to make legacy
itself and sustainability a major part
of hosting the Games.
The regeneration of East London will
certainly be a part of the legacy and
hopefully the investment in sport that
saw Team GB finish third in the overall
medal table will continue and inspire
a new generation of young athletes.”
I do not think I could have put it any
better myself. That was certainly
my hope before the Games and I
do believe we are on the way to
making that happen.
LAUREUS ACADEMY MEMBER SEBASTIAN COE
LED WHAT IS CONSIDERED A VERY SUCCESSFUL
OLYMPIC AND PARALYMPIC GAMES
FACT
THE LONDON 2012 OLYMPIC
GAMES OPENING CEREMONY
WAS WATCHED BY AN
ESTIMATED GLOBAL TELEVISION
AUDIENCE OF ONE BILLION
Michael made that remark before the
Paralympic Games took place, so I’d
like to add something else: for the first
time in our experience, we also had a
Paralympic Games that was the equal
of the Olympic Games in terms of
passion, excitement, crowd engagement
and legacy.
In my time, I like to think I put a few
more people into middle distance
running, Daley Thompson certainly
did in decathlon and Tanni GreyThompson has revolutionised the way
we view Paralympic sport in the United
Kingdom, but I think we probably all
recognised that the power to change
things in the most impactful way was in
our own backyard.
KATHERINE COPELAND AND SOPHIE HOSKING OF GREAT BRITAIN CELEBRATE
WINNING GOLD IN THE LIGHTWEIGHT WOMEN’S DOUBLE SCULLS FINAL
TEAM GB’S JESSICA ENNIS WINS GOLD IN THE EXCITING HEPTATHLON EVENT
OLYMPIC
LEGACY
London 2012 has set
the tone for future
Olympic host cities to
make legacy itself
and sustainability a
major part of hosting
the Games.
MICHAEL JOHNSON
LAUreUs ACADemY member
The Olympic and Paralympic Games
would give us the chance to change
the direction of people, not just living
in East London, but people, young
people particularly, living the length and
breadth of the country.
We could not see any better vehicle for
achieving that in our lifetimes. Now, we
are all proud to have delivered on our
promises to the Olympic Movement.
Personally I am also delighted that the
Laureus Sport for Good Foundation is
playing its part too.
I have been a Laureus Academy
Member since its inception in 2000
and I am very grateful that Laureus is a
supporter of International Inspiration,
the worldwide international legacy
programme of the Games.
It was essential when we were bidding,
that we did not just present our
domestic ambitions. Yes, of course,
we wanted more kids in the UK to
be involved in sport; and Laureus
has schemes in this country that
helps us with that in some difficult
neighbourhoods. But we felt it
was really important to identify an
international legacy and we set a very
simple target: we wanted 12 million
more young people involved in sport in
20 countries.
You cannot do that alone, you have
to partner with organisations like
Government, the British Council and
UNICEF, but you also need the impetus
from people in sport and so a perfect
partnership has been with Laureus, who
is supporting International Inspiration
in Tanzania.
6
SEBASTIAN COE OLYMPIC MESSAGE 7
There the programme trains teachers
and provides facilities and resources for
sport in schools and the community. The
aim is to engage 400,000 young people
by 2014.
If you look at the values of the Olympic
Movement – courage, determination,
equality, excellence, friendship,
inspiration and respect – you clearly
have not only values that are a metaphor
for life, but the values that were the
driving force for a small group of us
over ten years ago who formed the
Laureus World Sports Academy.
We were determined to take sport into
areas where we know from experience
it can resolve an awful lot of issues.
It is not the entire panacea, but when
you see Olympians like Boris Becker,
Nadia Comaneci, Nawal El Moutawakel,
Michael Johnson, Edwin Moses, Steve
Redgrave, Mark Spitz and Daley
Thompson giving up their time, going
into really challenged communities,
using sport as a bridgehead, you
can see that the Olympic values are
absolutely at the centre of what Laureus
is about.
We talked about
creating jobs and skills
in local communities;
we have done that. But
the impact that the
London Games has had
on individuals may
be its greatest gift
SEBASTIAN COE
LAUreUs ACADemY member
FANTASTIC
VOLUNTEERS
DAVID WEIR OF PARALYMPICS GB WON FOUR GOLD
MEDALS AT THE LONDON PARALYMPIC GAMES
LAUREUS ACADEMY MEMBER
SEBASTIAN COE DURING A VISIT TO
THE LAUREUS-SUPPORTED PROJECT
TRACK ACADEMY IN LONDON
12MILLION
AS AN INTERNATIONAL
LEGACY, WE SET A
SIMPLE TARGET OF
GETTING 12 MILLION
MORE YOUNG PEOPLE
INVOLED IN SPORT IN
20 COUNTRIES
From the British point of view in
London, it was wonderful to finish third
in the medals table. There were some
unforgettable performances by Jessica
Ennis, Bradley Wiggins, Ben Ainslie
and David Weir, who had the whole
focus of the nation on them and did
not let us down. And you could say the
same about the whole British cycling
team and the rowers and our amazing
Paralympians.
In concrete terms, ahead of the Games,
we talked about transforming a really
challenged neighbourhood in London;
we have done that. We talked about
bringing world class venues that London
has never had; we have done that. We
talked about creating jobs and skills in
local communities; we have done that.
But the impact that the London Games
has had on individuals may be its
greatest gift.
Probably our greatest team, however,
was our volunteers. It would not
surprise me if this did not provide a
watershed in this country, and probably
in others, for the way we do things in
the future, and not just in sports events.
As a result of being touched by the
Games, some young people may go into
sport, some may become competitive
athletes, some may even compete
in future Olympics, some may take
up coaching, some may be inspired
into the arts because of the cultural
Olympiad.
We had an outpouring of goodwill
and friendship from these marvellous
people, who just wanted to be part of
the action and do their best to help. It
made me think of the great volunteers
who work selflessly each and every year
for Laureus-supported projects around
the world.
One thing is certain, for many, the
Games will change their lives. And for
me, there is no greater tribute than that.
SEBASTIAN COE
LAUREUS ACADEMY MEMBER
HOME SUCCESS IN EVENTS SUCH AS CYCLING HAS BROUGHT ABOUT A RENEWED PUBLIC INTEREST IN SUCH SPORTS IN BRITAIN FOLLOWING THE GAMES
LAUREUS URBAN STARS 9
8
bObbY
CHARLTON
LAUREUS URBAN STARS, MANCHESTER UK
the first time Laureus met michelle Arstall she was
teaching world-famous football legend bobby
Charlton how to street-dance. by the next morning,
her exploits had seen her featured alongside bobby
in britain’s biggest national newspaper.
Encouraged by Michelle, the former
Manchester United player, now a club
director and in his 70s, was performing
to the Beyonce song Naughty Girl in
front of a crowd of over 100 cheering
people, which included Laureus
Ambassador and former England cricket
captain Michael Vaughan.
Sport is an immensely
powerful preventative
weapon in the fight
against youth crime
and we need to be
investing in this
kind of work now
more than ever.
BOBBY CHARLTON
LAUreUs ACADemY member
They had all gathered at Manchester
United’s former training ground The
Cliff to see the Laureus Urban Stars
project in action.
The project offers young people the
alternative of taking part in sport and
street-dancing, to keep out of trouble.
Working with boys and girls, aged
13-19, tackling gang membership,
crime and anti-social behaviour in some
of the UK’s most deprived communities,
Urban Stars offers routes into
education, training and employment.
LAUREUS ACADEMY MEMBER
BOBBY CHARLTON
FACTS
Michelle has been taking part in streetdance activities at the project for over a
year now. She says: “I was messed up in
school and ended up just getting kicked
out. In the end I didn’t really have
anything to fall back on. I was always
in trouble with the police. I had eight
[entries] in my criminal record and was
in with the wrong crowd. There’s nothing
for young people round here. I was sat
at home bored. And, being a full-time
mum, I just didn’t have the chance to
get a full-time job.”
LAUREUS URBAN STARS HAVE
PROJECTS ACROSS THE UK IN
BELFAST, BRISTOL, GLASGOW,
LONDON, MANCHESTER &
BIRMINGHAM
Laureus support for the Urban Stars
project has allowed fun and rewarding
opportunities like Michelle’s much-loved
street-dancing to reach more and more
of the young people in the area who
need them most.
One of these new people is fellow streetdancer Beth McCoy. For both Beth and
Michelle, the opportunity to streetdance with Urban Stars, though it might
sound like little more than just a bit of
fun, has ended up being a life-enhancing
experience.
She says: “I wanted to do something
that didn’t take all my time away from
[my son]. And then I found street-dance
here. But having taken part in youth
leadership projects, worked toward
qualifications and met such different
people, I’ve ended up getting so much
more out of it than just that.”
LAUREUS URBAN STARS
OFFERS ROUTES INTO
EDUCATION, TRAINING &
EMPLOYMENT
Michelle, at 21, would normally be
coming to the end of her time with
the project, for instance, but her
progression as a leader figure has been
so great that project organisers are
encouraging both her and Beth to lead
their own street-dancing group with the
project in the future.
ONE OF THE LAUREUS URBAN STARS DANCE GROUPS
OF WHICH MICHELLE AND BETH ARE MEMBERS.
THEY HOPE TO START THEIR OWN GROUP WITH THE
PROJECT IN THE FUTURE
FUN &
REWARDING
13-19
YEAR OLDS
LAUREUS URBAN
STARS AIMS TO TACKLE
GANG MEMBERSHIP,
CRIME & ANTI-SOCIAL
BEHAVIOUR WITHIN
THIS AGE GROUP
She says: “I suppose other young kids
feel they can come and talk to me,
confide in me. They didn’t used to do
that, but I’m happy that they do. If it
wasn’t for [the project] I’d probably just
be sat about, but now I know I want to
be a youth worker myself one day.”
Also at The Cliff, enjoying the moment,
were representatives of St James’s
Place Foundation, a Laureus partner,
who have raised funds from sponsored
bike rides to support Laureus Urban
Stars in Manchester.
Final word goes to Michelle’s dance
partner Bobby Charlton. He says:
“Sport is an immensely powerful
preventative weapon in the fight against
youth crime and we need to be investing
in this kind of work now more
than ever.”
LAUREUS SPORT FOR GOOD FOUNDATION USA 11
10
LAUreUs spOrt FOr GOOD
The organisation has
grown tremendously
and will continue
to do so with an
effective longterm strategy
FOUNDATION
USA
On a breezy April day in the Windy City,
Laureus Academy members marcus Allen and
edwin moses teamed up to launch an innovative
scheme to train sports coaches to work in
disadvantaged areas of Chicago.
The programme, delivered by Laureus’
partner Coach Across America, now
provides coaches for nine projects in
Chicago, plus nine more in Los Angeles
and 13 in New York. The next phase will
see the imaginative scheme rolled out
in Miami and New Orleans.
different cities, I don’t think anyone ever
envisioned that we would get to 100
so quickly. When I look at Laureus
over the course of its life, the
organisation has grown tremendously
and will continue to do so with an
effective long-term strategy.”
EDWIN MOSES
CHAIrmAN, LAUreUs spOrt
FOr GOOD FOUNDAtION
EDWIN MOSES, CHAIRMAN LAUREUS SPORT FOR GOOD
FOUNDATION, WITH CONGRESSMAN RON KIND
FACTS
LAUREUS SPORT FOR GOOD
FOUNDATION SUPPORTS
OVER 100 COMMUNITY
SPORTS PROJECTS AROUND
THE WORLD
The possibilities for this are enormous.
In 2012, Laureus and Coach Across
America plan to train and place 250
coaches who will provide mentoring to
as many as 40,000 young people across
125 communities. This programme has
been established with the invaluable
support of Global Partner MercedesBenz USA, which is committing US$1.3
million for the delivery of the project.
And Laureus is working with other
strategic partners around the world,
such as London Active Communities
Network in the United Kingdom,
Mathare Youth Sports Association in
Africa and Peace Players International
in Africa, Europe and the US, to
LAUREUS ACADEMY MEMBERS NADIA
COMANECI AND MARCUS ALLEN AT THE
LAUREUS-SUPPORTED PROJECT COACH
ACROSS AMERICA, LOS ANGELES
Laureus Chairman Edwin Moses said:
“Going back to early days in 2000 and
2001 when we had six projects in four
That new long-term strategy has seen
Laureus move to a two tier structure
where it has strategic partners, such
as Coach Across America, who are able
to train coaches for smaller projects
around the world that are desperately
in need of such help.
Moses explains: “Today’s coaches
go beyond the traditional sense of
the term ‘coach’. They are mentors,
community organisers and mediators.
Investing in proper training and offering
support for these coaches is vital to
sports-based youth development,
especially as youth violence and obesity
escalate and school-based programmes
continue to be decimated by budget
cuts. Initiatives like this are essential to
fill the gap.”
TRAINING &
EXPERTISE
LAUREUS AIMS TO TRAIN
1000 COACHES IN 2015
In the process, the Laureus Sport
for Good Foundation reached, and
then promptly passed, a significant
landmark - its 100th community sports
project around the world.
increase the pace of its expansion with
a view to training coaches worldwide
in the delivery of sport to tackle the
world’s social challenges.
In addition to providing valuable funds
to grassroot programmes, the Laureus
Sport for Good Foundation is able to
offer access to a unique global
platform of training, expertise and
other assistance.
EDWIN MOSES, CHAIRMAN LAUREUS SPORT FOR GOOD FOUNDATION & LAUREUS ACADEMY MEMBER MARCUS ALLEN
WITH PARTICIPANTS FROM LAUREUS-SUPPORTED PROJECT COACH ACROSS AMERICA, CHICAGO
LAUREUS FOUNDATION 13
12
In March, for example, Edwin Moses,
in his role as Chairman of the Laureus
Sport for Good Foundation, was invited
by US Congressman Mike McIntyre
to take part in a discussion at the US
Capitol in Washington DC to review a
US Government Accountability Office
(GAO) report for the US Congress, which
at the time was considering proposals
aimed at increasing physical activity
in young people.
Investing in sport for
good coaches,
recruiting and training
more sports mentors
to inspire young
people is one sure way
of reaching more and
more youth with
quality support
NED WILLS
DIreCtOr, LAUreUs spOrt
FOr GOOD FOUNDAtION
LAUREUS ACADEMY MEMBERS MARCUS ALLEN,
NADIA COMANECI & TONY HAWK AT THE LAUREUSSUPPORTED PROJECT COACH ACROSS AMERICA,
LOS ANGELES
One beneficiary of Coach Across
America is Ktrice McNeill, who turned
to a basketball court to avoid gang
violence and drugs. Ktrice used his
basketball skills to earn a scholarship
to attend Southern Connecticut State
University. After receiving his college
degree, Ktrice returned to New York
and joined Coach Across America to
coach in the same community center
he turned to as his sanctuary. “When I
started coaching, I had kids ask me to
be their dad or brother,” he said. “I told
them ‘I can’t be your dad, but I can be
your role model.’ On my cell phone I
have numbers for 100 kids that can call
me any time they need me.”
and only then realise that there are
other people out there who have the
same idea and who are trying to do
the same thing. If nothing else, those
summits allow project leaders to feel
part of a global movement, which can
be incredibly inspiring for them.”
Ned Wills, Director of the Laureus Sport
for Good Foundation, says: “One of the
things I’m always asked by the Laureus
Academy Members is: ‘How can we
reach more kids? How can we go to a
scale where we can help more young
people?’ Investing in sport for good
coaches, recruiting and training more
sports mentors to inspire young people
is one surefire way of reaching more
and more youth with quality support.”
The Teenage Kicks report, for
example, based on research in the
United Kingdom, showed that in the
programmes that were studied for every
£1 invested, you could save an average
of £5 by keeping young people out of
trouble and out of the criminal justice
system. There could also be substantial
savings to police and healthcare costs.
Now that research is being expanded
to other countries to see if similar
economic upsides exist.
There are huge benefits to be derived
from this global growth. In the last few
years, project leaders from around the
world regularly come together in large
or small groups to share knowledge and
expertise. The solution to a problem
in Australia may also work to solve a
problem in Africa.
As Wills says: “It’s quite incredible the
number of people from projects who
still come to those networking sessions
In the last two years it is estimated
US$3.5 billion has been cut from school
sports budgets in the United States,
drastically reducing access to sport for
young people. In New York City alone,
this is affecting up to 90,000 children,
while nationally as many as 16 million
young people have little or no access
to sport.
In addition to this knowledge exchange,
in the last few years Laureus has also
developed a leadership position in
researching and understanding what it
is about sport that changes so many
lives and in difficult economic times
how sport for good programmes can
be a cost effective way of tackling
social problems.
Laureus Academy Member Tanni GreyThompson, Britain’s most successful
Paralympic athlete and a member of
the House of Lords, the British upper
chamber in parliament, explains: “You
can’t just go out there and shout ‘sport
is great’. You have to have concrete
data that will make Governments and
international audiences sit up and
take notice. Reports like Teenage Kicks
provide the ammunition.”
Once you have the raw figures then
you need to turn that research into
action. By the nature of their fame,
the members of the Laureus World
Sports Academy, like Tanni, and the
Laureus Ambassadors can open
doors to politicians, senior executives
of businesses, opinion formers and
strategy makers and explain this
viewpoint to them.
As a result, Laureus has become a
powerful and effective advocate in
urging the use of sport as a valuable
weapon in the fight against social
problems affecting young people today,
including juvenile crime, gangs, HIV/
AIDS, lack of education and health
problems like obesity.
The GAO report revealed some alarming
figures over the health of many young
people in the US. It said that around
12.5 million children between two
and nineteen are obese. The costs
of childhood obesity in the US are
estimated at $14.3 billion annually.
Moses was able to deliver a powerful
message to everyone he met on Capitol
Hill, urging the US Congress to reverse
sports budget cuts. He said: “Everyone
involved in sport knows how valuable
it is as a means to help young people.
It can give them focus, it teaches them
respect and team-spirit and it can keep
them off the streets and out of trouble.
Sport can be used as a tool to address
the challenges facing young people,
such as obesity, underage pregnancy,
high school drop-out rates and gang
crime. I urge the Congress to examine
these findings and reverse the budget
cuts of recent years and support
public/private partnership initiatives.”
But this new expansive strategy does
not mean that Laureus is stepping
aside from some of those smaller
projects that have been supported for
so many years and may just help 20
or 30 youngsters at a time. Laureus
may have helped over one-and-a-half
million young people since its inception,
but each child is an individual and still
receives the same individual care and
focus that they always have.
The final word comes from Tanni GreyThompson, a founding member of the
Laureus World Sports Academy. She
says: “What has been amazing about
the Laureus Sport for Good Foundation
is that we have not just stood still.
FACTS
FOR EVERY £1 INVESTED
YOU COULD SAVE AN
AVERAGE OF £5 BY KEEPING
YOUNG PEOPLE OUT OF THE
CRIMINAL JUSTICE SYSTEM
THE COST OF CHILDHOOD
OBESITY IN THE US IS
ESTIMATED AT $14.3 BILLION
16MILLION
IN THE US AS MANY AS 16
MILLION YOUNG PEOPLE
HAVE LITTLE OR NO
ACCESS TO SPORT DUE
TO CUTS IN THE SCHOOL
SPORTS BUDGETS
PARTICIPANTS FROM LAUREUS-SUPPORTED PROJECT COACH ACROSS AMERICA, CHICAGO
It is no longer a case of us handing over
some money, then every year having
a quick visit and going away again.
It is now about training coaches, it is
about teaching people to be better
managers and to learn from each other
to be better every single year. We are
always looking into the future to see
how we can make changes to ensure we
have the maximum impact on the lives
of young people. And that will never
change.”
Sport can be used as
a tool to address the
challenges facing
young people, such as
obesity, underage
pregnancy, high school
drop-out rates
and gang crime.
EDWIN MOSES
CHAIrmAN, LAUreUs spOrt
FOr GOOD FOUNDAtION
14
SUCCESS STORY
15
sUCCess stOrY
WALK
MAGIC BUS, INDIA
JOHANNESBURG CUBS PROJECT
GULAFSHA
THE TALK
India’s Dharavi slum is only 1.7km square in size.
but with over one million inhabitants, it is one
of the largest slums in Asia. Here, along with
her parents, lives 17-year-old Gulafsha.
Like so many of the country’s young
women, both Gulafsha’s sisters were
married by the age of 15. On reaching
puberty, young women are expected to
stay at home, unable to make choices
about their own futures. This tradition
threatened Gulafsha’s access to her
great love: football.
The Laureus-supported Magic Bus
project works to combat gender
inequality, and to promote education,
health and livelihood. Gulafsha’s brother
happened to be a youth mentor at
Magic Bus. And, 10 years old at the
time, it turned out to be a turning point
for Gulafsha.
GULAFSHA BEING TOLD BY MAGIC
BUS STAFF EARLIER THIS YEAR THAT
SHE WAS TO BE REWARDED WITH
A ONCE-IN-A-LIFETIME TRIP TO THE
OLYMPIC GAMES IN LONDON
“I’d be next [to marry like her sisters]
but because of all I’ve done, now my
mother says ‘let her go and do all that
she can do.’
“If it hadn’t been for Magic Bus, I
wonder whether I might be asking
myself ‘Hey, at this age, should I
actually get married?’ But, no. Because
of Magic Bus, instead I’m here talking
to you.”
Over 50,000 walkers and 1,500 dogs took to
the streets of Johannesburg to participate in the
Discovery 702 Walk the talk event to raise funds for
the Johannesburg Cubs project, which is supported
by the Laureus sport for Good Foundation.
Although the Cubs is a cricket project,
leading the way in Marks Park,
Johannesburg, were two famous rugby
names: Morné du Plessis, manager
of the Rugby World Cup winning
Springboks in 1995, and Butch James,
a player in the team which won the
sport’s greatest honour for the second
time in 2007.
Morné is a member of the Laureus
World Sports Academy and the
Chairman of the flourishing local
Laureus Sport for Good Foundation
in South Africa, while Butch, still very
much a top rugby player with the Lions,
is a Laureus Ambassador. Also there
to lend their support and burn up
their shoe leather were a host of other
Laureus Ambassadors and supporters,
And she is here in London having been
rewarded with a trip to the Olympic
Games, not just for her efforts at Magic
Bus, but for setting up football classes
on for other young women in Mumbai
aged eight up to their mid-twenties.
“I’m taking what I learn at Magic Bus,
working with others toward gender
equality. By building the confidence
of women I encourage them to go for
education and a better future. Sport
is the medium, and through it we can
teach many things.”
LAUREUS ACADEMY MEMBERS IAN BOTHAM
AND KAPIL DEV VISIT MAGIC BUS
“If you’re a girl,” Gulafsha says,
“parents won’t let you out of your house
to play.”
It was, however, a Laureus-supported
project that helped not only give
Gulafsha access to football and play,
but also a path in life not bound by the
often rigid traditions of society.
At Magic Bus, her brother saw young
women and men playing football
together. It made him think about what his
younger sister might achieve there too.
As Gulafsha puts it: “He had seen other
girls play football and thought ‘why not
my sister?’” He pleaded to his parents
to let Gulafsha get involved. And doing
so has proved life-changing for her,
particularly as she approached the age
at which marriage may have followed.
WALK THE TALK
WALK THE TALK IS SOUTH AFRICA’S
LARGEST MASS-PARTICIPATION EVENT
The Cubs were the
recipent of funds from
Walk the Talk this
year, but we had
representatives from
many Laureus projects
in South Africa.
MORNÉ DU PLESSIS
LAUreUs ACADemY member
including South African soccer star
Lucas Radebe, who played for Leeds
United for many years in the English
Premier League.
Morné du Plessis said: “The Cubs
were the recipient of funds from
Walk the Talk this year, but we had
representatives from many Laureus
projects in South Africa there, giving us
a demonstration of the kind of activities
they do. It was great to see Laureus out
on display to 50,000 people.”
“Before it was really like girls couldn’t
take part in any outside activities, but
now the world is changing.”
But what do her older students think of
taking lessons from a 17-year-old?
“It’s like they’re sisters,” she says. “For
the younger ones I’m a big sister, for the
older ones, a little sister.
“It’s like a family.”
MORNE DU PLESSIS, LAUREUS ACADEMY MEMBER AND CHAIRMAN OF
THE LAUREUS SPORT FOR GOOD FOUNDATION IN SOUTH AFRICA
A portion of the proceeds from the
5km and 8km walks were donated
to the Cubs, a multi-racial and crosscultural cricket training programme
for school children in Johannesburg
and surrounding areas. Social change
is a guiding principal and strong
emphasis is placed on ensuring that
social conscience, mutual respect and
tolerance are fostered in the youngsters.
16
GLOBAL PARTNER - MERCEDES-BENZ
Sport needs role models.
GLObAL
PARTNER
Mercedes-Benz is a proud Global Partner of the Laureus Sport for Good Foundation.
2012 NEWS
With more than 100 projects in local communities, Mercedes-Benz and the Laureus Sport for Good Foundation use
sport to inspire young people and to give them better prospects for their future. We have on our team some of
the greatest living sports legends such as Mika Hakkinen, Boris Becker and Franz Beckenbauer, who are passionate
about their commitment to help. Since 2000, Mercedes-Benz and the Laureus Sport for Good Foundation
have made long-term improvements to the lives of more than 1.5 million young people – and the work goes on.
As a Global partner, mercedes-benz has supported
the Laureus sport for Good Foundation since its
creation in 2000 with a wide variety of activities
around the world.
In 2012 Mercedes-Benz USA and its
dealers committed US$1.3 million to
the Laureus Sport for Good Foundation
USA to fund coaches in five US cities:
Chicago, Los Angeles, Miami, New
Orleans and New York.
This national initiative will focus on
training and placing 250 coaches
in sports-based youth development
projects in underserved neighborhoods
through Coach Across America,
Laureus’ delivery partner. The coaches
will provide mentorship to 40,000
young people in 125 local communities.
Additionally, this initiative will provide
employment opportunities for
Mercedes-Benz USA and invaluable
experience for young adults in this
tough economy.
An impressive €78,300 was the final
sum raised for the Laureus Sport
for Good Foundation Gemany from
the Mercedes-Benz Beneficiary Golf
Tournament in May at the Seddiner See
Golf and Country Club in Berlin, under
the patronage of Laureus World Sports
Academy Member Franz Beckenbauer.
Besides Beckenbauer, Laureus
Ambassador Christa Kinshofer and
many more VIPs such as Oliver
Kahn, the former goalkeeper of the
German Football team, and European
Tour golfer Marcel Siem took part
in the tournament, organised by the
Mercedes-Benz branch in Berlin.
COACHES ACROSS AMERICA TRAINS
SPORTS COACHES FOR COMMUNITY
PROJECTS THROUGHOUT THE USA
Laureus Academy Member Franz
Beckenbauer and Laureus Ambassador
Christa Kinshofer, along with children
from the German Laureus projects KICK
on Ice, KICK im Boxring and Kicking
Girls, received a cheque for €65,000.
After the golf, the players enjoyed a gala
dinner produced by well-known chef
Kolja Kleberg and another €13,300 was
raised for Laureus at an auction during
the evening.
$1.3 MILLION
HAS BEEN COMMITTED BY
MERCEDES-BENZ AND ITS DEALERS
TO FUND COACHES ACROSS USA
(L TO R) LAUREUS ACADEMY CHAIRMAN EDWIN
MOSES, CEO OF MERCEDES-BENZ USA STEVE
CANNON AND LAUREUS ACADEMY MEMBER
MARCUS ALLEN AT A LAUNCH FOR LAUREUS
SPORT FOR GOOD FOUNDATION USA
Fuel consumption urban/extra-urban/combined: 8.4–4.5/5.1–3.3/6.4–3.8 l/100 km; combined CO₂ emissions 148–98 g/km.
Figures do not relate to the specific emissions or fuel consumption of any individual vehicle, do not form part of any offer and are intended solely to aid comparison between different
types of vehicle. The vehicle shown features optional equipment.
19
18
GLOBAL PARTNER - IWC SCHAFFHAUSEN
GLObAL
PARTNER
Makes the world and
your wrist a better place.
2012 NEWS
As a Global partner of the Laureus sport
for Good Foundation, IWC schaffhausen
has enthusiastically implemented the
Laureus philosophy over the last year
with a wide variety of activities, providing
financial support and also by direct
involvement in the charity’s frontline work.
For the sixth time, IWC has created
a limited special edition watch as a
means of supporting children and
adolescents who are confronted
with the most trying conditions. In
its characteristic shade of blue, the
Portofino Chronograph Edition Laureus
Sport for Good Foundation combines
understated elegance with a distinctive
sporting flair and at the same time
represents a beacon of hope for a
better future.
This year the jury chose an
illustration by 7-year-old Wadu
Parami Apsara from Sri Lanka,
who was born one month before
the devastating tsunami and who
is part of the Laureus-supported
Seenigama Sport for Life project.
“We are happy to present another watch
with a mission that goes well beyond
keeping the exact time”, IWC CEO
Georges Kern said at this year’s Laureus
World Sports Awards, where the special
edition was launched.
The girl’s picture shows children
laughing and playing in a meadow,
one of them proudly holding a trophy
aloft. IWC also supported a variety
of other Laureus activities around the
world in 2012, providing financial,
public relations and event-organizing
support. Moreover several watches were
donated in order to raise funds – one of
them was auctioned at this year’s
Laureus Polo Cup in the UK.
In keeping with a revered tradition, IWC
Schaffhausen organized a children’s
drawing competition within all the
Laureus Sport for Good Foundation
projects worldwide. The winning design
once again is engraved on the back of
the watch.
Staged once again at the Guards
Polo Club in Windsor Great Park,
this high-class sport event attracted
many visitors who saw a thrilling match
between the teams sponsored by IWC
Schaffhausen and Mercedes-AMG that
ended with a score of 4:5½.
2005
IWC SCHAFFHAUSEN
HAS BEEN A GLOBAL
PARTNER SINCE 2005
But more important was another
result: At the end of the day more
than £100,000 had been raised for the
Fundación Laureus Argentina, so that
the real winners of the Laureus Polo
Cup were disadvantaged children all
over the Latin American country.
We are happy to
present another
watch that goes well
beyond keeping
the exact time
GEORGES KERN
CeO, IWC sCHAFFHAUseN
Portofino Chronograph Edition Laureus Sport for Good Foundation. Ref.
3910: Meet a watch that’s just a little bit better than the rest. Because proceeds from
its sale go to the Laureus Sport for Good Foundation and open up new opportunities
for disadvantaged children. And that’s not all: its classically elegant design will bring a
smile not only on their faces but also to that of its owner. IWC. Engineered for men.
Limited edition of 2,500 watches in stainless steel | Mechanical chronograph movement |
Self-winding | 44-hour power reserve when fully wound | Date and day display | Stopwatch
function with hours, minutes and seconds | Small hacking seconds | Sapphire glass,
convex, antireflective coating on both sides | Special back engraving | Water-resistant 3 bar |
Case height 13.5 mm | Diameter 42 mm
LAUREUS AMBASSADORS 21
20
LONDON 2012
PARALYMPICS
LAUREUS AMBASSADORS
Oscar pistorius expressed it best: “this was the
most incredible summer of my life,” he reflected,
after a tumultuous two months in London. And he
was not alone. Laureus paralympic Ambassadors
made it a golden summer of sport with
achievements that amazed the watching world.
Germany’s phenomenal Michael Teuber
won the individual time trial to take his
third gold medal, Holland’s unbeatable
Esther Vergeer won her fourth straight
wheelchair tennis gold and pushed her
winning streak to 470 matches, while
Switzerland’s Edith Wolf-Hunkeler won a
second marathon gold medal to add to
the one she won in Beijing.
Pistorius won the T44 400 metres gold
medal, the very last event on the track,
to add to his 4 x 100 metres relay gold
and his silver medal in the 200 metres.
He also left an enduring memory in the
minds of all those who had seen him
defy his disability one month earlier to
reach the 400 metres semi-finals in the
Olympic Games.
As Laureus Academy Member Sebastian
Coe, Chairman of the London Games,
said: “What Oscar has done, is he
has really made us challenge our own
orthodoxies, our own views about
disability.”
Pistorius, who runs on carbon fibre
blades, said: “That last race was very
special to me. It was my last event of
the season, the last event of the London
2012 Olympic and Paralympic Games. It
was the 11th time I was able to come out
on the track and I just wanted to end by
giving the crowd something they would
appreciate. I was very nervous before the
race but the crowd kept me going.”
LAUREUS AMBASSADOR OSCAR
PISTORIUS BECAME THE FIRST DOUBLEAMPUTEE ATHLETE TO RACE AT AN
OLYMPIC GAMES THIS SUMMER
His career medal collection now stands
at six Paralympic gold medals, one
silver and one bronze. He was uniquely
chosen as flagbearer twice for South
Africa – at the Closing Ceremony of the
Olympic Games and then again two
weeks later at the Opening Ceremony of
the Paralympic Games.
Michael Teuber, who was the victim of
a car crash in 1987, too, has shown
immense will-power to fight back to
become a Paralympic champion. He
said: “To win a gold medal is very
special, but to defend the title twice,
as I did, is something I’m very proud
of. I will have a little break now, but my
season starts in January and it is on to
the World Championships in Canada.”
Wolf-Hunkeler also was a victim of
a car accident at age 22, which left
her paraplegic. She began wheelchair
racing two years later. At the Beijing
Paralympics in 2008 she took bronze in
the 1,500 metres and a prized gold in
the marathon, a feat she repeated
in London.
MICHAEL TEUBER WON HIS FOURTH
PARALYMPIC GOLD AT THE LONDON GAMES.
HE IS ALSO A LAUREUS AMBASSADOR
And Vergeer, at 31, ranks as one of
the greatest sportswomen today,
disabled or not. No player has won four
successive Paralympic gold medals
in wheelchair tennis before. The big
question she faced after her awesome
performance was would she go for a
fifth straight gold in Rio de Janeiro in
2016?
OSCAR VISITING THE LAUREUS-SUPPORTED INTERNATIONAL INSPIRATION PROJECT IN TANZANIA.
THE PROJECT IS PART OF THE OFFICIAL WORLDWIDE LEGACY PROGRAMME OF LONDON 2012.
PARALYMPIC
LEGENDS
I think the world has
finally seen that
Paralympic sport is truly
elite. Ithadperformances
that are really worth
supporting and getting
to know the athletes for.
It’s been a humbling
blessing to be here.
OSCAR PISTORIUS
LAUreUs AmbAssADOr
“It’s hard to tell.” I’ve been thinking
about this question a lot, whether I
could continue or retire. I love the game
of tennis, I will continue playing, but for
how long, I haven’t a clue, I really don’t
know,” she said.
Away from the track, the road and
the tennis court, all four have worked
energetically for the Laureus Sport
for Good Foundation. Esther Vergeer
is an Ambassador for the local Dutch
Foundation and Edith Wolf-Hunkeler in
her native Switzerland.
Last December Oscar Pistorius led
a visit to a local community project
in Tanzania supported by Laureus
through International Inspiration, the
international legacy programme of the
London 2012 Olympic and Paralympic
Games. Oscar said at the time: “Sport
can make a difference to everyone’s
lives at all levels. It can give purpose
and direction. It certainly did for me
when I found myself in challenging
circumstances and I am sure it can
be of massive benefit to young people
in Tanzania. It’s great that Laureus is
supporting this work.”
Michael Teuber’s work for Laureus has
shown the same indefatigable spirit he
has demonstrated in competition. Two
years ago he joined Martina Navratilova
in her bid to climb Mt Kilimanjaro
also in Tanzania to raise funds for
Laureus. Despite his limited mobility, he
triumphed in reaching the summit, at
5,895 metres (19,341 feet).
As he walked away from the Olympic
Park in London for the last time, Oscar
Pistorius said: “I think the world has
finally seen that Paralympic sport is
truly elite. It had performances that
are really worth supporting and worth
getting to know the athletes for. It’s
been a humbling blessing to be here.”
A fitting final comment to an
extraordinary year.
LAUREUS WORLD SPORTS AWARDS 23
22
LAUreUs WOrLD spOrts
AWARDS
2012 LONDON
LONDON had shivered its way into February.
snow was lying on the ground, there was a
frosty chill in the air, but for 24 youngsters from
Laureus sport for Good Foundation projects
there was a warm glow of expectation as they
walked the red carpet on their way to the annual
Laureus World sports Awards Ceremony.
LAUREUS WORLD SPORTSWOMAN OF
THE YEAR VIVIAN CHERUIYOT RECEIVES
HER STATUETTE FROM STEVE RYDER
There they were shown first hand how
the community sports-based projects
that Laureus supports were changing
the lives of young people for the better.
They were so impressed that they
started getting in on the action
themselves. Former 200 metres world
champion Frankie Fredericks, a Laureus
Ambassador, joined in a six-a-side
football match. Laureus Academy
Member Nadia Comaneci, the greatest
gymnast of her generation, held a
group of girls spellbound as she told of
the commitment and training needed
to achieve success. And former world
champion Barry McGuigan gave some
boxing tips to willing listeners.
LAUREUS ACADEMY MEMBER BORIS
BECKER AT THE LAUREUS YOUTH
SPORTS FESTIVAL
Not surprisingly, they were excited
as they shared the moment with a
cavalcade of the greatest names in
sport, coming together to attend the
biggest sports awards event in the
international calendar.
Held at Central Hall Westminster, in
the historic heart of London, a stone’s
throw from Westminster Abbey, the
Laureus World Sports Awards welcomed
the sporting heroes of 2011 to receive
Awards for their achievements.
Among the winners present were Novak
Djokovic, Vivian Cheruiyot, Oscar
Pistorius and Darren Clarke. The young
boys and girls from the projects cheered
themselves hoarse.
Just eight hours earlier, the roles had
been reversed as the youngsters had
played host to more than 50 members
of the Laureus World Sports Academy,
Laureus Ambassadors as well as a
number of guests who had visited
the very first Laureus Sport for Good
Festival, held at Millwall Football Club in
south east London.
The occasion also provided an
opportunity for Laureus Chairman
Edwin Moses to award certificates
to those young Londoners who had
completed the Laureus Urban
Stars training.
He said: “Urban Stars is a fantastic
initiative. We had some of the original
kids there who were helped by the
project and they have now become team
leaders themselves and are helping the
next generation. As an organisation,
that’s the area Laureus is moving into –
training and developing project leaders
who can work at the grass roots.”
SPORTING
HEROES
Later, on this extraordinary day, the
scene switched to 10 Downing Street,
home of Britain’s Prime Ministers
for almost 300 years, as a glittering
collection of great sportsmen and
women dropped in on current PM
David Cameron.
Mr Cameron is very familiar with
Laureus having joined Laureus Academy
Member Daley Thompson in 2009,
before he became Prime Minister, at the
end of Daley’s ‘Breaking the Cycle of
Violence’ bike ride from Manchester
to London.
The ride publicised the
findings of a Laureus
report which makes
recommendations and
calls on all politicians,
professional sports clubs
and community sports
facilities to recognise
and invest in sport as
an effective mechanism
for tackling the growing
problem of youth crime
and gang violence.
NOVAK DJOKOVIC ARRIVES AT NUMBER 10
DOWNING STREET FOR A RECEPTION WITH THE
PRIME MINISTER AHEAD OF THE LAUREUS WORLD
SPORTS AWARDS IN FEBRUARY
24
LAUREUS WORLD SPORTS AWARDS 25
Serbia’s Novak Djokovic was acclaimed
Laureus World Sportsman of the Year
after his remarkable 2011 when he
won three Grand Slam events – the
Australian Open, Wimbledon and the US
Open – and took away the tennis world
No 1 ranking from Rafael Nadal.
Djokovic said: “I have to say it’s an
extreme pleasure being part of such a
great event. It’s a spectacular feeling.
It’s difficult to describe how good it
feels in words for me, for my family.
What stands out most for me in these
two days I spent in London is getting
to know the legends of sport and
practically absorbing every word
they said.”
AWARD WINNERS
The Awards were announced in
seven categories. The winners were:
Laureus World Sportsman
of the Year: Novak Djokovic
This year’s Awards Host Clive Own (right) on stage with Manchester United manager Alex Ferguson
Laureus World Sportswoman
of the Year: Vivian Cheruiyot
The state rooms of one of the most
historic addresses in the world were
alive with the winners of Olympic and
Paralympic gold medals, World Cups,
Grand Slams and world records as the
Prime Minister was presented with
a special edition of the prestigious
Laureus Statuette.
Within minutes the scene switched
again to Central Hall, Westminster, one
of the most fascinating of London’s
architectural treasures. One hundred
years old this year, it has played a
significant role in the religious, political
and cultural life of the British nation.
Winston Churchill, Gandhi, Mikhail
Gorbachev, Martin Luther King, David
Lloyd George and Margaret Thatcher are
just a few of the luminaries who have
addressed the world from its platform.
For three months after the end of the
Second World War, in probably its most
famous guise, it was the first home of
the United Nations General Assembly
and Security Council.
Now it was the turn of sporting giants
and sports enthusiasts from the
current generation to take their place
in this historic setting. Academy Award
nominated and Golden Globe winner
Clive Owen hosted the globally televised
Awards Ceremony along with British
actress Thandie Newton, who was a
segment host. World-famous singer,
musician and songwriter Bryan Ferry
provided the entertainment. Also in the
audience were Spanish actress Elsa
Pataky, American actor Luke Wilson and
Israeli actress/model Bar Rafaeli.
When the names of the Award winners
- chosen by the members of the
Laureus World Sports Academy - were
announced, among the highlights were
a record-equalling fourth Laureus Award
for US surfer Kelly Slater and a double
success for Northern Ireland golf with
both Darren Clarke and Rory McIlroy
being honoured. FC Barcelona at last
won the Laureus Team of the Year
Award after their fourth Nomination.
Laureus World Team of the Year:
FC Barcelona
What stands out most
for me in these two days
I spent in London is
getting to know the
legends of sport and
practically absorbing
every word said.
NOVAK DJOKOVIC
LAUREUS WORLD SPORTSMAN
OF THE YEAR 2012
Laureus World Breakthrough
of the Year: Rory McIlroy
Laureus World Comeback
of the Year: Darren Clarke
Laureus World Sportsperson
of the Year with a Disability:
Oscar Pistorius
Laureus World Action
Sportsperson of the Year:
Kelly Slater
There were two additional Awards:
The Laureus Lifetime Achievement
Award was presented to England
football legend Bobby Charlton,
while Raí Souza Vieira de Oliveira,
the former Brazilian footballer, now
social justice campaigner, won the
Laureus Sport for Good Award.
LAUREUS WORLD SPORTS AWARDS 27
26
The Laureus Sportswoman of the Year
Award went to Kenya’s extraordinary
distance runner Vivian Cheruiyot,
who won both 5,000 and 10,000
metres gold medals at the World
Championships in Daegu, while winners
of the Champions League and the
Spanish League in the 2010/11 season,
FC Barcelona, won the Laureus World
Team of the Year Award.
Northern Ireland golf celebrated two
Awards. Brilliant young star Rory
McIlroy, 22, was named winner of the
Laureus World Breakthrough of the Year
Award after winning the US Open, his
first Major Championship, while Darren
Clarke received the Laureus Comeback
Award after his Open Championship
victory at Royal St.George’s at his
20th attempt and at the age of 42. A
delighted Clarke joked: “I was going
to say earlier when I was up there on
stage accepting it, I must have been the
oldest person to receive the Award. I
believe it has been a long time coming
and I have worked very hard and
eventually got there.”
There was an enthusiastic welcome for
South Africa’s Oscar Pistorius, dubbed
the ‘Blade Runner’ because he uses
carbon fibre blades after having his
lower limbs amputated as a child.
He was presented with the Laureus
Disability Award, after becoming the
first amputee to win a track medal in
the non-disabled World Championships:
a silver in the 4 x 400 metres relay.
“This is just a great privilege to be
nominated, it is really humbling to be
here,” an elated Pistorius said after
receiving the Laureus Statuette from
Elsa Pataky and skateboard legend Tony
Hawk. “To all the Laureus Academy
Members, all you guys and icons, who
a lot of us still competing look up to,
thank you very much.”
Laureus Chairman Edwin Moses
returned the compliment. “Oscar is a
remarkable human being, one of the
most impressive people I have ever met.
When you think of the challenges he
has faced in his life, and overcome, and
gone on to break new ground, you can
only be amazed,” he said.
American surfing giant Kelly Slater was
named Laureus Action Sportsperson
of the Year - his fourth Laureus Award,
equalling the record of Roger Federer,
the only other four-time winner.
Oscar is a remarkable
human being, one of the
most impressive people
I have ever met. When
you think of the
challenges he has faced
in his life, and overcome,
and gone on to break
new ground, you can
only be amazed.
EDWIN MOSES
CHAIrmAN, LAUreUs spOrt
FOr GOOD FOUNDAtION
There was a rapturous welcome from
the London audience for England
football legend Bobby Charlton, when
it was announced he had won the
Laureus Lifetime Achievement Award in
recognition of his remarkable career.
And another former footballer, Brazil’s
Raí, now a campaigner for social
justice, won the Laureus Sport for Good
Award for his inspiring work through the
Gol de Letra Foundation, a charitable
organisation he established with fellow
footballer Leonardo Araújo in 1998.
Acknowledged in 2001 by UNESCO
as a global model for assisting children
and adolescents in a social risk
environment, more than 7,000 young
people have benefited from the Gol de
Letra social and educational activities in
São Paulo and Rio de Janeiro.
LAUREUS SPORT FOR GOOD AWARD WINNER
RAÍ SOUZA VIEIRA DE OLIVEIRA RECEIVES
HIS STATUETTE FROM EDWIN MOSES
After an emotional Rai - full name Raí
Souza Vieira de Oliveira - received the
Laureus Statuette from actress Thandie
Newton and Edwin Moses, he said:
“I am very happy to be here at the
Laureus Awards, which have inspired
me a lot. And I’m here especially
because I know this award will help me
to continue with my work with my team
in Brazil.”
LAUREUS WORLD SPORTSPERSON OF THE YEAR WITH A DISABILITY OSCAR PISTORIUS RECEIVES HIS STATUETTE
FROM STEVE RYDER ON STAGE WITH ELSA PATAKY AND LAUREUS ACADEMY MEMBER TONY HAWK
Laureus and I share
a commitment to
making sport a positive
part of everyone’s
life regardless of
age and ability.
BORIS JOHNSON
mAYOr OF LONDON
Proceeds from the Laureus World
Sports Awards directly benefit and
underpin the work of the Laureus Sport
for Good Foundation, which supports
more than 100 community sports
projects in 34 countries around the
world, including five in London. Since
its inception, Laureus has raised
€55 million for projects which have
improved the lives of more than oneand-a-half million young people.
As the curtain came down on another
memorable Awards Ceremony,
the comments of Boris Johnson, the
Mayor of London, reflected the mood
of the gathering. He said: “Laureus
and I share a commitment to making
sport a positive part of everyone’s
life regardless of age and ability.
Celebrating the power of sport here
in London with the world’s sporting
superstars provides the perfect start
to our Olympic year and it marks the
beginning of a real and long-lasting
grassroots sports legacy for London
and beyond.”
ALEXEY NEMOV IN MOSCOW 29
28
ALeXeY
I am delighted that
Laureus is now
championing the
use of sport to
combat discrimination
against people with
intellectual disabilities
across Russia
NEMOV
UNITED SPORTS PROGRAMME, MOSCOW
At his peak, Alexey Nemov was one of the most
spectacular gymnasts to watch. In a career in
which he won twelve Olympic medals, four of
them gold, he was always the athlete the crowds
in the sports halls came to cheer.
So there was no surprise at the
excitement shown when a group of
youngsters welcomed Alexey to the
Potapovskiy Sport Complex in Moscow,
as he officially launched the first ever
Laureus Sport for Good Foundation
project in Russia.
The Unified Sports Programme which
Laureus has supported for many years
in China is delivered in partnership with
Special Olympics, which is a global
movement which raises awareness
about the abilities of people with
intellectual disabilities, a group that
is often marginalised, segregated and
vulnerable within Russia.
It aims to create a new world of
inclusion and community, where
every single person is accepted and
welcomed, regardless of ability or
disability.
Alexey said: “It was very emotional
and a great honour for me to meet
all those wonderful children, many of
whom are fighting against considerable
difficulties. I am so proud to be a
member of the Laureus Academy and
it was great to be able to open the first
Laureus-supported project in Russia. I
hope it will be the first of many.”
LAUREUS ACADEMY MEMBER ALEXEY
NEMOV WITH SPECIAL OLYMPICS
PROJECT PARTICIPANTS
FACTS
GYMNAST ALEXEY NEMOV
WON 12 OLYMPIC MEDALS, 4
GOLD DURING HIS CAREER
THE LAUREUS WORLD SPORTS
AWARDS WERE HELD IN
ST PETERSBURG IN 2008
THIS IS THE FIRST LAUREUS
SUPPORTED PROJECT
IN RUSSIA
There was another special treat for
everyone at the Complex as Alexey was
joined by three members of the goldmedal-winning Russian synchronised
swimming team; Daria Korobova,
Anzhelika Timanina and Elvira
Khasyanova; recently crowned at the
London 2012 Games.
MEMBERS OF THE RUSSIAN SYNCHRONISED
SWIMMING TEAM (L TO R) ELVIRA
KHASYANOVA, DARIA KOROBOVA AND
ANZHELIKA TIMANINA SHOW OFF THEIR
LONDON 2012 GOLD MEDAL ALONGSIDE
COMPATRIOT AND LAUREUS ACADEMY
MEMBER ALEXEY NEMOV
Alexey watched and spent time with
the young people in a variety of sports,
including basketball, floorball and
football. There was also an informal
question and answer session.
He said: ‘Laureus already has very
strong connections with Russia. The
Laureus World Sports Awards were held
in St Petersburg a few years ago and
were one of the most successful we
have ever staged.
But of course the Awards Ceremony
is only one part of Laureus and the
work of the Laureus Sport for Good
Foundation goes on around the year.
I am delighted that Laureus is now
championing the use of sport to
combat discrimination against people
with intellectual disabilities across
Russia and I am happy to show my
support.”
ALEXEY NEMOV
LAUreUs ACADemY member
INCLUSIVE
COMMUNITY
THE SPECIAL OLYMPICS PROJECT IS THE FIRST LAUREUSSUPPORTED PROGRAMME TO BE BASED IN RUSSIA
LAUREUS POLO CUP 31
30
An enthusiastic celebrity audience
including Laureus World Sports
Academy Members Boris Becker, Sean
Fitzpatrick, Edwin Moses, Hugo Porta
and Daley Thompson also enjoyed the
day’s sporting action at Windsor.
LAUreUs
POLO CUP
In total the event raised over £100,000
which delighted rugby legend Hugo
Porta, the President of Laureus
Fundación Argentina. He said: “This
has become a great annual event.
The people who came to Windsor
not only had a great day out, but
they contributed to an important
humanitarian cause.
GUARDS POLO CLUB, WINDSOR
the trim lawns and neat surroundings of the Guards
polo Club, Windsor, once again became the venue
for the annual Laureus polo Cup, which has become
a welcome regular addition to the traditional british
sporting summer.
The Guards Polo Club, frequently visited
by royalty, is as much an iconic sporting
location in the London metropolis as
Wimbledon, Wembley and Lord’s cricket
ground. In June it hosted a unique
challenge match which included some
of the leading polo players in the world.
The aim was to raise funds for Laureus
Fundación Argentina – the Laureus
Sport for Good Foundation in Argentina.
Argentinian stars Juan Pablo
MacDonough, Juan Martin Nero and
Nachi Heguy joined Uruguay’s David
Stirling who were among those in
action, while also present, watching the
action, was polo legend and Laureus
Ambassador Eduardo Heguy, a trustee
of Laureus in Argentina and the man
who was instrumental in creating the
Laureus Polo Cup.
I would like to thank all the great polo
players who took part and to thank all
the individuals and companies who
supported us in one way or another.
They all share with Laureus the
belief that sport can help to improve
young people’s lives. You just cannot
exaggerate what good the money
that has been raised will do for the
youngsters we are trying to help
in my country.”
In a spirited contest, the victors were a
team representing Laureus Global
Partners Mercedes-AMG, the
performance brand of MercedesBenz, who won 5½ - 4 against a team
sponsored by IWC Schaffhausen. In
addition to sponsoring one of the
teams, renowned Swiss watch-maker
IWC Schaffhausen donated a special
Laureus edition Ingenieur Automatic
watch from the IWC Portofino
Chronograph in stainless steel,
only 1,000 of which are being
manufactured, which was auctioned
to raise additional funds.
Nachi Heguy, a player on the winning
Mercedes-AMG team, said: “I really
enjoyed the game. We played a very
fast game and the amateurs played
extremely well. What a fantastic day
out at the Guards Polo Club. I am very
pleased to be a part of this initiative
benefitting the Argentinian foundation.”
The Laureus Fundación Argentina was
founded in May 2003 by Hugo Porta,
who is currently very much involved
in its daily management, while also
making time to visit the outstanding
projects supported by the Foundation.
The headquarters are in Buenos Aires
with the Foundation’s work extending
to distant Argentine provinces that
greatly benefit from its backing.
Currently, the Foundation supports
six projects in the country.
You just cannot
exaggerate what
good the money that
has been raised will
do for the youngsters
we are trying to help
in my country
HUGO PORTA
presIDeNt, LAUreUs
FUNDACIÓN ArGeNtINA
LAUREUS VISIT TO STORMONT 33
LEADERS OF
TOMORROW
32
LAUreUs VIsIt tO
STORMONT
BELFAST
Few problems have seemed as intractable over
the years as Northern Ireland. A conflict which
began as a religious divide centuries ago and
turned into a sectarian battle over the sovereignty
of the small province has left scars on many of
the people who live there.
Happily there seems to be a concensus
today that force of arms and terrorism
is not going to change anything and at
last the two sides have come together in
a power-sharing government which will
hopefully bode well for a better future.
But the ‘Troubles’, as the conflict is
known, have left another unfortunate
legacy. Belfast, the capital of the
province, is one of the poorest and
most deprived cities in the United
Kingdom.
YOUNGSTERS FROM THE URBAN STARS
PROJECT IN BELFAST
FACTS
The young people I’ve
met have such strong
spirit and just need a
little guidance to fulfil
the potential they all
have inside them
SEAN FITZPATRICK
LAUreUs ACADemY member
BELFAST IS ONE OF
THE POOREST AND
DEPRIVED CITIES IN THE
UNITED KINGDOM
SPORT IS BRINGING
TOGETHER YOUNGSTERS
FROM THE TWO GROUPS
AND ENCOURAGING THEM TO
TRAIN AND COMPETE
AS EQUALS
(FROM LEFT TO RIGHT) DEPUTY NORTHERN IRELAND FIRST MINISTER
MARTIN MCGUINNESS, LAUREUS ACADEMY MEMBER SEAN FITZPATRICK
AND NORTHERN IRELAND FIRST MINISTER PETER ROBINSON
But for many the pain still lingers. Too
many children have grown up knowing
nothing but violence, fearfully looking
over their shoulders and treating
their peers from the other side of the
divide as the enemy. Sport is playing
its part in combating this by bringing
youngsters from the two groups
together and encouraging them to train
and compete as equals.
So in May, All Blacks Rugby World Cup
winner Sean Fitzpatrick led a Laureus
delegation to Stormont, the centre of
government in Northern Ireland, to urge
politicians to back youth sports projects
as a way to give young people hope and
more opportunity in their lives.
Laureus World Sports Academy
Member Sean first visited the
Urban Stars project on the Ballymurphy
Estate in Belfast to see for himself
how sport can be used to help young
people develop their skills. Then he
went to Stormont to meet a group of
the leading politicians in Northern
Ireland, including First Minister Peter
Robinson, Deputy First Minister Martin
McGuinness, Sports Minister Caral Ni
Chuilin and Youth Justice Minister
David Ford.
After he had met this high-powered
delegation, Sean said: “Belfast has gone
through some challenging times and
this area is one of the most deprived
in the UK. Visiting the project at
Ballymurphy, it was clear that the latest
Urban Stars project is having a fantastic
SEAN VISITS THE URBAN STARS PROJECT IN BELFAST
impact on young people, providing the
skills and guidance that will turn many
of these young people into the leaders
of tomorrow. The young people I’ve met
have such strong spirit and just need a
little guidance to fulfil the potential they
all have inside them.
“I urged the politicians I met to get
behind the Urban Stars project and
others like it so we can help more
young people across Belfast. Laureus
has done research which proved that
investing in sports recreation for young
people pays for itself five-fold in terms
of money which does not have to be
spent on policing, education and
health issues.”
Sports Minsiter Caral Ni Chuilin later
proclaimed: “I am delighted Sean
Fitzpatrick visited the Urban Stars
project in Ballymurphy. Belfast has
undergone a huge transformation
in recent years but many people
and communities still face difficult
challenges and issues. Projects such as
these can help young people overcome
problems in their life by building their
self-confidence through sport.”
STREET LEAGUE 35
34
LeNNOX
LEWIS
VISITS STREET LEAGUE
there were more than a few disbelieving looks as
the impressively large and powerful looking man
walked into the Calthorpe Community Centre
in the King’s Cross area of London.
YOUNGSTERS IN ACTION AT THE STREET
LEAGUE PROJECT IN LONDON
But that was to be expected. Rarely, if
ever, has an undisputed heavyweight
champion of the world visited this
deprived neighbourhood in the heart of
the British capital.
Through my support
for Laureus, I’ve
witnessed what a huge
impact sport can have
on communities
around the world
LENNOX LEWIS
LAUreUs AmbAssADOr
Lennox Lewis, now a Laureus
Ambassador, won 41 of his 44
professional fights in a career lasting 16
years and the charisma which he carried
into the boxing ring was still alive and
well as he met young people from Street
League’s north east London Academy,
which uses football to help those from
deprived backgrounds who are not in
education, training or employment.
Lennox eagerly teamed up with exLiverpool and Scotland footballer Alan
Hansen to talk to the youngsters, many
of whom suffer from the social evils of
homelessness, drug and alcohol abuse,
displacement, unemployment, crime,
learning difficulties and mental health
problems.
Lennox said: “I’ve seen a lot of kids who
have had a difficult upbringing. Through
my support for Laureus, I’ve witnessed
what a huge impact sport can have on
communities around the world. I was
very impressed by the young people I
met at the Academy and it just goes to
show that when they are given guidance
and support, they can turn their lives
around and become positive role
models for society. I am testament to
that, as sport enabled me to turn my
life around and I hope the kids see what
can be achieved with dedication to their
chosen path.”
Lennox Lewis and Alan Hansen are both
enthusiastic supporters of Laureus
and attended the Laureus World
Sports Awards which were held in
London in February. Alan, who played
434 times for English Premier League
club Liverpool and is now a respected
football analyst, added: “I’ve been
involved with football all my life and
the Street League project is a perfect
example of how you can give hope and
opportunities to young people. It was
great to see the project in action.”
The eight-week Street League Academy
programme delivers employability
and life skills, with three out of every
four graduates going on to get a job or
returning to education and training.
LENNOX LEWIS CHATS WITH YOUNG PEOPLE
FROM THE STREET LEAGUE PROJECT
BUILDING
SKILLS
FACTS
STREET LEAGUE’S ACADEMY
DELIVERS EMPLOYABILITY
AND LIFE SKILLS
STREET LEAGUE WORKS WITH
OVER 2,300 YOUNG PEOPLE
ANNUALLY ACROSS THE UK
Targeting the most disadvantaged,
Street League’s north east London
Academy works with 360 young
people each year aged 16 or over.
It focuses particularly on offering
key qualifications and building
skills to create better employment
opportunities. Most are put in contact
with Street League through referral
agents such as job centres, young
offending teams, probation teams,
drug and alcohol rehabilitation teams,
hostels and advice centres.
Street League CEO Matt StevensonDodd said: “Street League delivers
a unique football and education
programme to change the lives of
LAUREUS AMBASSADOR LENNOX LEWIS AND
FOOTBALL GREAT TURNED RESPECTED PUNDIT
ALAN HANSEN AT THE LAUREUS-SUPPORTED STREET
LEAGUE PROJECT IN LONDON
some of the most disadvantaged
young people in the UK. Three out
of four graduates from our Academy
programme get a job or return to
education, and it is our supporters, like
the Laureus Foundation, who make all
of this possible.”
Street League operates in London,
Edinburgh, Glasgow, Manchester and
Newcastle and works with 2,300 people
annually in partnership with around
70 organisations. Laureus is working
with Street League to expand its reach
across the United Kingdom. Over the
next three years, Street League will
launch in three new cities with seed
funding from Laureus.
SPRINGBOK TEAM VISIT SOWETO SCHOOL 37
36
sOUtH AFrICA
SPRINGBOK
VISIT SOWETO SCHOOL
Nothing like it had ever happened in meadowlands
Zone 1 before. the expressions on the faces of the
boys and girls at the tswelelang primary school
said it all. even though they had been told what to
expect, the youngsters still looked on in disbelief
as the springbok team bus pulled up at the gates
of the soweto school.
THE LAUREUS-SUPPORTED SOWETO
SCHOOLS RUGBY PROJECT OFFERS THE
CHILDREN OF THE TOWNSHIP WITH A
PLACE TO PLAY THE MUCH-LOVED SPORT
It provides a programme called Play
2 Learn, which teaches young people
various school subjects while they are
having fun playing rugby. In addition to
this, through its values of teamwork,
individual responsibility and respect for
the rules, rugby teaches lessons that
can be applied to life in general.
At Tswelelang, the Springboks and
the youngsters took part in a series
of training drills and a game of touch
rugby. Schalk Burger said: “I am sure I
speak on behalf of all the players when
I say how impressed we were by this
project. It was pretty emotional to be
here. I think we got as much out of
it as the kids.”
SPRINGBOK RUGBY STAR SCHALK BURGER WITH
A YOUNG RUGBY FAN FROM THE LAUREUSSUPPORTED SOWETO RUGBY PROJECT
Getting off the bus and striding out at
the front of a group of South African
rugby players was the unmistakeable
figure of man-mountain Schalk
Burger, the admired pack leader of the
Springbok team.
He was followed by a group of players
from the Springbok squad, including
Ryan Kankowski, Dean Greyling, Gio
Aplon, Jano Vermaak, Chiliboy Ralepelle
and Lwazi Mvovo. Also there were
brilliant young players, Piet van Zyl,
Siya Kolisi, Frans Malherbe, Arno Botha
and Francois Venter.
First there was silence then there was
an explosion of cheering from the
youngsters. Many were participants in
the Soweto Schools Rugby Programme,
which was what the visit was all about.
Others just attended Tswelelang
Primary School and were a fascinated
audience, but they were all caught up in
the frenzy.
The Soweto Schools Rugby Programme,
supported by Laureus in South
Africa, addresses education in
Soweto, using rugby as the means
to teach disadvantaged young people
basic education.
I am sure I speak on
behalf of all the players
when I say how
impressed we were by
this project. It was
pretty emotional
to be here. I think we
got as much out
of it as the kids
SCHALK BURGER
sprINGbOKs pLAYer
TEAMWORK
NEWLY APPOINTED LAUREUS AMBASSADOR SCHALK
BURGER TAKES PART IN A TOUCH RUGBY SESSION
I just never imagined
I would see a day like
this in Meadowlands.
It has been amazing
LUCKY
HeADmAster OF tsWeLeLANG
prImArY sCHOOL
Highlight of the day was the
announcement that Schalk was to
be a Laureus Ambassador. Morné du
Plessis, Chairman of the Laureus Sport
for Good Foundation South Africa and
manager of the 1995 Rugby World
Cup-winning South African side, said:
“I know Schalk and his family and know
what they have contributed to this
country. I would like to congratulate
Schalk and thank him for taking this
on. He is a formidable rugby player
and I know he will make a major
contribution to Laureus and to the
work we do with disadvantaged and
at-risk young people.”
The visit took place in June, 48 hours
before Youth Day, which commemorates
the Soweto uprisings in 1976 and
NEW
AmbAssADOr
honours young people who lost their
lives in the struggle against Apartheid.
Morné added: “Youth Day is a very
evocative and emotional occasion,
particularly here in Soweto. I am
grateful that we can enjoy happier times
today in our country, but there is still
much to do and I pledge that Laureus in
South Africa will do everything it can to
help our young people.”
Final word came from the headmaster
of Tswelelang Primary School, known
to everyone in Meadowlands simply
as Lucky. He has been at the school
as teacher and principal since 1974
and seen Soweto change profoundly.
His reaction said it all. “I just never
imagined I would see a day like this in
Meadowlands. It has been amazing.”
SCHALK BURGER
ALMA’S STORY FROM HAITI 39
38
Now, directly because of Laureus’
support for SSF, Alma has been able
to take what she has learnt to teach
Haitian orphans and bring comfort
and happiness to some of the most
neglected and vulnerable young children
in the country.
ALmA’s stOrY
FROM HAITI
Alma now works in two orphanages for
Sport San Frontières with whom she
organises uplifting sports activities for
children and young people there aged
from three to seventeen.
SPORTS SANS FRONTIÈRES PROJECT
Alma’s house did not fall down the day the
earthquake hit. but by all accounts it should
have. Heavily damaged, it was four months
until she could rest her head there again.
CHILDREN FROM SPORT SANS
FRONTIÈRES PROJECT
The Haitian earthquake of 2010
devastated a country already suffering
from poverty, environmental issues and
an uncertain political landscape. When
disaster struck, 300,000 died and oneand-a-half million people were made
homeless in a matter of hours.
Along with her sister and their single
mother who cared for them, Alma’s
family left their home village to move
to a nearby refugee camp - and their
nightmare began.
Alma, aged 19, says: “It was dangerous.
There was no security. The place was
full of criminals who would steal your
belongings. And even rapists. After a
month we felt we had to move.
THE HAITIAN EARTHQUAKE OF 2010 DEVASTATED A COUNTRY
ALREADY SUFFERING FROM POVERTY, ENVIRONMENTAL ISSUES
AND AN UNCERTAIN POLITICAL LANDSCAPE
We found a place to stay at a small
church, where we slept in a tent.”
One of the things Alma found most hard
to deal with was not being able to go to
school at this time. She had completed
her baccalaureate studies two years
early, following which she began reading
for a degree in pedagogical studies
- the science of education. And it is
this passion for teaching that found an
unlikely outlet for her.
Working across Haiti is the Laureussupported Sport Sans Frontières (SSF)
project, whose work can be described
as the next stage of support following
initial post-disaster relief.
She says: “Working with children in
education has always been a goal of
mine. It is great to give something back
to children from the experience I was
given.”
Working with children
in education has always
been a goal of mine. It is
great to give something
back to children
from the experience
I was given.
LEADERSHIP
TRAINING
ALMA
spOrt sANs FrONtIÈres
At a time when major emergency
operations in the country are beginning
to slow down and, ultimately, conclude,
the work of SSF involves offering
educational opportunities through
the use of sport to the thousands of
homeless people still remaining in the
refugee camps.
During her time at the refugee camp, it
came to SSF’s attention that Alma loved
sport herself, particularly basketball.
DEMONSTRATING HER PASSION FOR HER
WORK, ALMA, PICTURED WITH SOME OF
THE ORPHANS SHE WORKS WITH
And when SSF discovered her passion
for teaching as well, they were confident
she could be the perfect person to
benefit from leadership training and to
help deliver their work to disadvantaged
young people in the area. And this was
exactly what Alma agreed to do.
BORIS BECKER VISITS LAUREUS-SUPPORTED
PROJECT SPORTS SAN FRONTIÈRES IN HAITI
WORLDWIDE PROJECTS 41
40
WOrLDWIDe
PROJECTS
HOST CITIES
MONACO, LISBON, BARCELONA,
ST PETERSBURG, ABU DHABI
& LONDON
PROJECTS
SUPPORTED BY THE LAUREUS
SPORT FOR GOOD FOUNDATION
AFRICA
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
BUFFALO CITY SOCCER SCHOOL - EAST LONDON, SOUTH AFRICA
COACHING FOR HOPE - MALI & BURKINO FASO
COMMUNITY BASED AIDS PROGRAMME - KAMPALA, UGANDA
DEVELOPMENT OF SPORTS AND RIGHTS FOR PEOPLE
WITH DISABILITIES - RWANDA
FIGHT WITH INSIGHT - JOHANNESBURG, SOUTH AFRICA
GRASSROOT SOCCER - SOUTH AFRICA
GRASSROOT SOCCER AFRICAN LEADERS PROGRAMME - SOUTH AFRICA
GREAT COMMISSION UNITED - CAPE TOWN, SOUTH AFRICA
GRUPO DESPORTIVO DE MANICA - MANICA, MOZAMBIQUE
INDIGO YOUTH MOVEMENT - DURBAN, SOUTH AFRICA
INTERNATIONAL INSPIRATION - TANZANIA
ISIQALO-WAVES FOR CHANGE - CAPE TOWN, SOUTH AFRICA
JOHANNESBURG CUBS - JOHANNESBURG, SOUTH AFRICA
KICK4LIFE - LESOTHO
LITTLE CHAMPS - JOHANNESBURG, SOUTH AFRICA
LUNGISANI INDLELA - DURBAN, SOUTH AFRICA
MAKOMBA-NDLELA YOUTH MOVEMENT - LIMPOMPO, SOUTH AFRICA
MATHARE YOUTH SPORTS ASSOCIATION (MYSA) - NAIROBI, KENYA
MOVING THE GOALPOSTS - KILIFI, KENYA
ORPHANAID AFRICA - GREATER ACCRA, GHANA
PEACEPLAYERS INTERNATIONAL - DURBAN, SOUTH AFRICA
POLOAFRICA - MALUTI MOUNTAINS, SOUTH AFRICA
RIGHT TO DREAM - GHANA
RUMBEK YOUTH SPORTS ASSOCIATION (RYSA) - RUMBEK, SUDAN
SOWETO SCHOOLS RUGBY PROGRAMME JOHANNESBURG, SOUTH AFRICA
SPORT FOR ALL - JOHANNESBURG, SOUTH AFRICA
VUKA RUGBY - CAPE TOWN, SOUTH AFRICA (FORMALLY LEGENDS CUP)
ASIA
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
IMAGE - RAJASTHAN, INDIA
MAGIC BUS - INDIA
OPERATION BREAKTHROUGH - HONG KONG, CHINA
PEACEPLAYERS INTERNATIONAL - ISRAEL / PALESTINE
TWINNED BASKETBALL PROGRAMME - ISRAEL / PALESTINE
SEENIGAMA SPORT FOR LIFE PROJECT - SEENIGAMA, SRI LANKA
SPECIAL OLYMPICS - CHINA
SPIRIT OF SOCCER - CAMBODIA
SPIRIT OF SOCCER - IRAQ
SPIRIT OF SOCCER - LAOS
UNITY THROUGH SPORT PROJECT - MANKULUM, SRI LANKA
AUSTRALIA
39.
40.
41.
BURRA JURRA SURFING PROGRAMME - BYRON BAY, AUSTRALIA
CATHY FREEMAN FOUNDATION – PALM ISLAND, AUSTRALIA
FOOTBALL UNITED – AUSTRALIA
EUROPE
42.
43.
44.
45.
46.
47.
48.
49.
BLINDSPOT - BERN, SWITZERLAND
BUNTKICKTGUT - BERN, SWITZERLAND
FIGHT FOR PEACE - LONDON, UK
FUNDACIÓN ALEX - BARCELONA, SPAIN
GOLF EDUCATIF - PARIS, FRANCE
KICK IM BOXRING - BERLIN, GERMANY
KICK ON ICE - BERLIN, GERMANY
KICK THE ROPES - BERLIN, GERMANY
LAUREUS SPORT FOR GOOD FOUNDATION
OVER
100
prOJeCts WOrLDWIDe
IMPROVING THE LIVES OF OVER
1.5 MILLION YOUNG PEOPLE
50.
51.
52.
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
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69.
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71.
72.
73.
74.
75.
76.
77.
78.
79.
80.
81.
82.
83.
84.
KICKFORMORE - STUTTGART, GERMANY
KIDSWING - MUNICH, GERMANY
KIDS FOR FUTURE - COLOGNE, GERMANY
KÖRBE FÜR KÖLN - COLOGNE, GERMANY
LAUREUS ALPINO - SWITZERLAND
LAUREUS CAVALLO - WINTERHUR-UNTERSEEN, SWITZERLAND
LAUREUS GIRLS IN SPORT - LUCERNE, SWITZERLAND
LAUREUS GIRLS KICKING - GERMANY
LAUREUS MIDNIGHT FUTSAL CUP - THE HAGUE, THE NETHERLANDS
LAUREUS MOTORV8 - OXFORD, UK
LAUREUS SCHNEETIGER - AUSTRIA
LAUREUS URBAN STARS BELFAST - BELFAST, UK
LAUREUS URBAN STARS BRISTOL - BRISTOL, UK
LAUREUS URBAN STARS GLASGOW - GLASGOW, UK
LAUREUS URBAN STARS LONDON - LONDON, UK
LAUREUS URBAN STARS MANCHESTER - MANCHESTER, UK
LAUREUS URBAN STARS WEST MIDLANDS - BIRMINGHAM, UK
MIDNIGHT BASKETBALL LEAGUE - LONDON, UK
MIDNIGHT BASKETBALL - MILAN, ITALY
MIDNIGHT PROJEKTE SCHWEIZ - SWITZERLAND
“MIT PFERDEN STARK MACHEN” - ACHBERG, GERMANY
MOVE&DO - STUTTGART, GERMANY
OPEN SUNDAY - SWITZERLAND
PEACEPLAYERS INTERNATIONAL - CYPRUS
PEACEPLAYERS INTERNATIONAL - NORTHERN IRELAND, UK
PROGETTO POLISPORTIVA I - MILAN, ITALY
PROGETTO POLISPORTIVA II - MILAN, ITALY
PROGETTO POLISPORTIVA NAPOLI - NAPLES, ITALY
PROGETTO POLISPORTIVA ROMA - ROME, ITALY
PUNCH - PARIS, FRANCE
SPECIAL OLYMPICS - RUSSIA
SPECIAL OLYMPICS - SPAIN
STREET LEAGUE - LONDON, UK
STREET LEAGUE - GLASGOW, UK
TRACK ACADEMY - LONDON, UK
LATIN AMERICA & THE CARIBBEAN
85.
86.
87.
88.
89.
90.
91.
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94.
CIUDAD OESTE (WEST CITY) - MENDOZA, ARGENTINA
CLUB ATLETICO PLATENSE - LAPRIDA, ARGENTINA
CLUB DEPORTIVO BARRACAS - GENERAL LAMADRID, ARGENTINA
SPORT FOR LIFE - ROSARIO, SANTA FE, ARGENTINA
LA LIGA LIMAKIDS - LIMA, PERU
LUTA PELA PAZ - RIO DE JANEIRO, BRAZIL
SPORTS IN UNDERDEVELOPED AREAS - MONTEVIDEO, URUGUAY
SPORTS SANS FRONTIERES - PORT AU PRINCE, HAITI
UNIÓN Y AMISTAD DE SAN ISIDRO - BUENOS AIRES, ARGENTINA
VIRREYES HOCKEY - BUENOS AIRES, ARGENTINA
NORTH AMERICA
95.
96.
97.
98.
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
109.
110.
111.
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113.
114.
115.
116.
117.
118.
119.
120.
121.
122.
123.
124.
125.
126.
127.
128.
A WORLD FIT FOR KIDS! - LOS ANGELES, USA
AFTER SCHOOL ALL-STARS CHICAGO - CHICAGO, USA
AFTER SCHOOL ALL-STARS LA - LOS ANGELES, USA
AMERICA SCORES CHICAGO - CHICAGO, USA
AMERICA SCORES LA - LOS ANGELES, USA
AMERICA SCORES NEW YORK - NEW YORK CITY, USA
AMERICAN YOUTH TABLE TENNIS - NEW YORK CITY, USA
ASPHALT GREEN - NEW YORK CITY, USA
BEAT THE STREETS - NEW YORK CITY, USA
BEYOND THE BALL - CHICAGO, USA
BROTHERHOOD CRUSADE - LOS ANGELES, USA
CHICAGO RUN - CHICAGO, USA
CHICAGO YOUTH BOXING - CHICAGO, USA
CITY SOCCER IN THE COMMUNITY - NEW YORK CITY, USA
COACH ACROSS AMERICA - USA
GIRLS IN THE GAME - CHICAGO, USA
HARLEM RBI - NEW YORK CITY, USA
I CHALLENGE MYSELF - NEW YORK CITY, USA
KIDS IN SPORT - LOS ANGELES, USA
METRO SQUASH - CHICAGO, USA
MGR FOUNDATION - CHICAGO, USA
NEAR WEST SIDE CDC - CHICAGO, USA
NEW HEIGHTS YOUTH - NEW YORK CITY, USA
WOODCRAFT RANGERS - LOS ANGELES, USA
PLAY SOCCER - LOS ANGELES, USA
PLAY RUGBY USA LA - LOS ANGELES, USA
PLAY RUGBY USA NEW YORK - NEW YORK CITY, USA
POWERPLAY NYC - NEW YORK CITY, USA
ROW NEW YORK - NEW YORK CITY, USA
STREET SOCCER - LOS ANGELES, USA
TRIPLE THREAT - CHICAGO, USA
UNITED SPORTS YOUTH LEAGUE - NEW YORK CITY, USA
URBAN INITIATIVES - CHICAGO, USA
URBAN DOVE - NEW YORK CITY, USA
LAUREUS AMBASSADORS 43
42
NATIONAL FOUNDATIONS
Get INVOLVeD &
FUNDRAISE
FOUNDAtION
DIRECTORY
Love running? Exhilarated by cycling? Support Laureus by taking part
in one of our truly unique fundraising events and use your passion
for sport to give children the world over a brighter future.
LAUREUS SPORT FOR GOOD
NATIONAL FOUNDATIONS
GLOBAL
THE NETHERLANDS
Laureus Sport for
Good Foundation
Laureus Foundation
The Netherlands
foundation@laureus.com
www.laureus.com/foundation
OLAV BEKKER
olav.bekker@me.com
www.laureus.nl
ARGENTINA
SOUTH AFRICA
Fundación
Laureus Argentina
Laureus Sport for Good
Foundation Trust South Africa
ANA LIA SANTARELLI
asantarelli@fundacionlaureus.org.ar
www.fundacionlaureus.org.ar
PRUDENCE FESTER
pfester@ssisa.com
www.laureus.co.za
FRANCE
SPAIN
Association
Laureus France
Fundación Laureus
España
LAURENT GUTSMUTH
laurent.gutsmuth@laureus.fr
www.laureus.fr
PAULA GARCIA VILLORA
paula.garcia@laureus.es
www.laureus.es
GERMANY
SWITZERLAND
Laureus Sport for Good
Foundation Germany
Laureus Foundation
Switzerland
STEFANIE MOELLENKAMP
stefanie.moellenkamp@laureus.de
www.laureus.de
EVELYN FANKHAUSER
evelyn.fankhauser@laureus.ch
www.laureus.ch
It is important that
the Foundation invests
in local communities,
particularly the
development of
young leaders who
will guide and inspire
the future of those
communities and the
next generation of
young people.
EDWIN MOSES
CHAIrmAN, LAUreUs spOrt
FOr GOOD FOUNDAtION
SILVERSTONE HALF MARATHON – 3 MARCH 2013
LONDON MARATHON - 21 APRIL 2013
LONDON 10K - 27 MAY 2013
LAUREUS POLO CUP - 22 JUNE 2013
LOIRE VALLEY RIDE - 27 - 30 JUNE 2013
The 2013 calendar is fast developing, for further
details visit www.laureus.com/get-involved
LAUreUs
AMBASSADORS
Paul Accola Alpine Skiing, Kurt Aeschbacher TV Personality, Franziska van Almsick Swimming, Natascha Badmann Triathlete,
Mansour Bahrami Tennis, Robert Baker Golf, Baschi Pop Singer, Layne Beachley Surfing, Verena Bentele Visually Impaired Skiing,
Marco Bortolami Rugby, Serge Betsen Rugby, Miki Biasion Motor Racing, Denise Biellmann Figure Skating, Ole Bischof Judo,
Stefan Blöcher Hockey, Annabelle Bond Adventurer, Martin Braxenthaler Paralympic Skiing, Schalk Burger Rugby, Adolfo Cambiaso
Polo, David Cassani Cycling, Fabian Cancellara Cycling, Jackie Chan Actor / Kung Fu, Sabine Christiansen TV Personality,
David Coulthard Formula 1, Lawrence Dallaglio Rugby, Deshun Deysel Climbing, Deco Football, Ernst Van Dyk Wheelchair
Racing, Desiree Ellis Football, Andrea Dovizioso Motorcycling, Alessandro Fabian Triathlete, Alejandra Garcia Flood Pole Vault,
Frank Fredericks Athletics, Jan Frodeno Triathlete, Carlos Lima Fuentes Athlete, Danilo Gallinari Basketball, Yvonne van Gennip
Speed Skating, Lara Gut Alpine Skiing, Ruud Gullit Football, Bryan Habana Rugby, Eduardo Heguy Polo, Kelly Holmes Athletics,
Pieter van den Hoogenband Swimming, Edith Hunkeler Wheelchair Racing, Colin Jackson Athletics, Butch James Rugby
Ariella Kaeslin Athletics, Taig Khris Inline Skating, Christa Kinshofer Skiing, Conny Kissling Free Skiing, Vitali Klitschko
Boxing, Wladimir Klitschko Boxing, Janica Kostelic Skiing, Nia Künzer Women’s Football, Dr. Thomas Ladner Business Personality,
Christoph Langen Bobsleigh, Henri Leconte Tennis, Kathrin Lehmann Football / Ice Hockey, Lennox Lewis Boxing, Tegla Loroupe
Long Distance Running, Michael Lynagh Rugby, Fabrizio Macchi Para Cycling, Filippo Magnini Swimming, Hermann Maier Skiing,
Sarah Meier Figure Skating, Maurizio Margaglio Ice Skating, Baby Jake Matlala Boxing, Matteo Manassero Golf, AP McCoy
ITALY
USA
Fondazione
Laureus Italia Onlus
Laureus Sport for Good
Foundation USA
Rugby, Thomas Muster Tennis, Umberto Pellizzari Free Diving, Alexander Pereira Cultural Personality, Manuela Pesko
MATTHEW GESCHKE
matthew.geschke@laureus.com
www.laureususa.com
Barbara Fusar Poli Ice Skating, Shaun Pollock Cricket, Matías Prats Broadcaster, Birgit Prinz Football, Lucas Radebe
SILVANA DE GIOVANNI
silvana.degiovanni@fondazionelaureus.it
www.laureus.it
Horseracing, Barry McGuigan Boxing, Roger Milla Football, Juan de la Cruz Fernández Miranda Rugby, Nicolás Fernández Miranda
Snowboarding,
Santiago
Phelan
Rugby,
Bertrand
Piccard
Adventurer,
Oscar
Pistorius
Disabled
Athletics,
Football, John Robbie Rugby, Todd Rogers Volleyball, Maria Cecilia Rognoni Hockey, Marc Rosset Tennis, Antonio Rossi
Canoeing, David de Rothschild Eco Adventurer, Rainer Maria Salzgeber TV Personality (Sports), Edwin van der Sar
Football, Juan Ignacio Sánchez Basketball, Ryan Sanders Ultra Trail Runner, Axel Schulz Boxing, Ralf Schumacher
Motor Racing, Jochen Schümann Sailing, Matthias Schweighöfer Actor, Nino Schurter Mountain Biking, Gian Simmen Snowboarding,
FOR MORE INFORMATION ON ALL LAUREUSSUPPORTED PROJECTS PLEASE VISIT
Emma Snowsill Triathlete, Felix Sturm Boxing, Alain Sutter Football, Michael Teuber Paralympic Cycling, Natalie du Toit
www.laureus.com/foundation
Arantxa Sánchez-Vicario Tennis, Filippo Volandri Tennis, Courtney Walsh Cricket.
Swimming, Alessandro Troncon Rugby, Cynthia Tshaka TV Presenter, Michael Vaughan Cricket, Esther Vergeer Wheelchair Tennis,
All photographs provided by Getty Images / Laureus. Unless otherwise credited.
WITH THANKS
The Laureus World Sports Academy wishes to thank the many individuals and organisations
who continue to support Laureus and help us fulfil our goals.
In particular, the Laureus Academy pays tribute to its Patrons Richemont and Daimler,
who founded Laureus and to its Global Partners Mercedes-Benz and IWC Schaffhausen, who
provide such unwavering and invaluable support.
be INSPired
be inspiring
Donations to the Laureus Sport for Good Foundation can be made via our website www.laureus.com or cheques
can be made out and posted to: Laureus Sport for Good Foundation, 460 Fulham Road, London SW6 1BZ.
For general enquiries please e-mail: foundation@laureus.com
This is the official magazine of the Laureus Sport for Good Foundation which is supported by its Global Partners
Mercedes-Benz and IWC Schaffhausen. The Foundation is a global initiative of Richemont and Daimler.
Registered in England and Wales No. 05083331. Registered Charity No. 1111364
Editorial Director: Emma Chesworth emma.chesworth@laureus.com
Published by Ratcliffe Fowler Design +44 (0)116 2420200