Profile Group Red Sea Company

RED SEA
RED SEA
G R O U P
G R O U P
RED SEA GROUP
OFFICES WORLDWIDE
Red Sea Group, Israel
8 Hasadnaot Street
Herzliya 46728
Israel
Tel. +972 9 951 7701
Fax +972 9 951 7702
redsea-israel@redseagroup.com
www.redseagroup.com
Red Sea Group, USA
999 North Sepulveda Blvd,
Suite 600
El Segundo, CA 90245
USA
Tel. +1 310 5631700
Fax +1 310 5636297
redsea-usa@redseagroup.com
Red Sea Group, UK
Elizabeth House
39 York Road
London SE1 7NQ
England
Tel. +44 20 7902 7710
Fax +44 20 7902 7711
RedGroup
Sea
Company
Profile
Red Sea Group, France
44 Avenue Victor Hugo
4 Villa d’Eylau
75116 Paris
France
Red Sea Group, Holland
Dufastraat 5-hs
1075 GR, Amsterdam
The Netherlands
Tel. +31 20 3058 350
Fax +31 20 3058 355
Red Sea Group, Cyprus
3 Chrysanthou Mylona st.
1051 Limassol CY-3030
Cyprus
Tel. +357 25 340 897
Fax +357 25 340 428
Red Sea Group, Romania
Sos. Pipera Tunari no 4C, Et. 5
Bucharest
Tel. +40 21 3111177
Fax +40 21 3118595
Developing a world of opportunities
Red Sea Group is an investment company
operating primarily through holdings and
development projects. Its focus is the hotel
and residential real estate markets, as well
as complementary activities in other
upmarket sectors.
Red Sea Group has an enviable record for
entrepreneurism in its chosen market. It
has a rare eye for opportunity, covering
the entire profit-generation cycle, from
development and financing to construction,
management and a lucrative exit.
NEW HEADING
The managers
that drive our vision
have a special
talent for identifying
and building on
opportunity.
OUR KEY PEOPLE
Success is the ability
to seize the present
to shape tomorrow.
Yoav Papouchado
Chairman of the Board
Mr. Papouchado was CEO of the Group
between 1989-1991. From 1994 to 1997
he served on the Company’s Board of
Directors. In 1998, he was appointed
Chairman of the Board.
Mr. Papouchado has a B.A. in
Economics and an MBA, both from
Tel Aviv University.
Roni Hirsh
Deputy Chief Executive Officer and
Chief Financial Officer
Eli Papouchado (Papo)
Founder
Founder and major shareholder of the
Red Sea Group. Pioneer in Israel’s hotel
industry. Developer of the milestone
Aviya Sonesta Hotel at Taba and many
other hotels. A true entrepreneur with
the businessman’s eye for opportunities
and extensive experience in upgrading
holdings through an understanding of
market conditions and potential.
With the Red Sea Group since 1993,
Mr. Hirsh is an active member of
executive management.
He was previously with KPMG, Israel.
Mr. Hirsh is a CPA, with a B.A. in
Accounting and Economics from
Tel Aviv University.
Avner Papouchado
Chief Executive Officer
Red Sea Group U.S.
Head of the Group’s operations in
the US since 1993, Mr. Papouchado
is also an active member of the
executive management of the Red
Sea Group worldwide.
Mr. Papouchado has a BFA (Bachelor
of Fine Arts) from the New School for
Social Research in New York.
S T R U C T U R E
Hotels
Under Development
Hotels & Resorts
Westminster
Park Plaza
London
United
Kindom
C
Hotels
Construction
Real Estate
Portfolios
o
The
Netherlands
m
p
l
e
t
Hungary
e
Germany
Ireland
Belgium
d
Shaw Park Plaza
London
Victoria Park Plaza
London
Nottingam Park Plaza
Nottingam
Riverbank Park Plaza
London
Sherlock Park Plaza
London
Leeds Park Plaza
Leeds
United States
France
Gear Construction Group
Residential
Development
Luxury
Markets
Israel
France
Romania
Cyrus Shipyard
Turkey
United States
Costa Rica
GLOBAL
FOOTPRINTS
The Red Sea Group’s
global perspective of
opportunities spearheads
its profitable strategy
United States
United
Kindom
Costa Rica
Belgium
Ireland
The
Netherlands
Germany
France
Hungary
Romania
From hotel ownership, construction and management in favorite tourist
and business capitals in Western and Eastern Europe….
…to the construction and management of choice residential and office
properties with the potential for sound added value…
we have demonstrated a remarkable ability to buy, build and sell at the
most favorable time. Keen foresight, astute financing, strong management,
right-on market positioning have created an excellent record.
We have a talent for spotting undervalued properties. Our team has the
scope to see the first ripples of prosperity in emerging markets. The
courage to jump in, and the experience to structure a deal that will be
a seed for growth is the next step. Properties are nurtured: upgraded
or transformed or developed from scratch into market-capturing
attractions. Businesses are built with care, using local management
talents. Value is added through a combination of people and property.
And we harvest our just rewards through selling and other exits, and
moving on to the next promising project with vigor and determination.
Turkey
Cyprus
Israel
Hotels
Hotels & Resorts
We have a proven ability to develop,
turnaround and manage hotels
which attract quests who appreciate
and can afford the best.
Location
Stars
Rooms Status
Riverbank Park Plaza
Plaza on the River
Sherlock Holmes Hotel
Victoria Park Plaza
Westminster Park Plaza*
London
London
London
London
London
4
5
4
4
4
394
66
125
311
1037
Park Plaza County Hall
Park Plaza Leeds
Park Plaza Nottingham
Park Plaza Cardiff
London
Leeds
Nottingham
Cardiff
4
4
4
4
395
188
177
129
Ownership
Ownership
Ownership
Ownership
Ownership
(Under development)
Management
Ownership
Ownership
Management
Ireland
Park Plaza Tyrellstown
Park Plaza Belfast
Dublin
Belfast
4
4
155
106
Franchise
Franchise
The Netherlands
Victoria Hotel Amsterdam
Vondel Park Plaza
Park Plaza Utrecht
Mandarin Park Plaza
Amsterdam
Amsterdam
Utrecht
Eindhoven
4
4
4
4
305
143
120
102
Ownership
Ownership
Ownership
Ownership
Germany
Art'otel Berlin City Center West
Wallstreet Park Plaza
Art'otel Berlin Mitte
Park Plaza Berlin
Art'otel Dresden
Park Plaza Dresden
Park Plaza Munich
Park Plaza Trier
Art'otel Potsdam
Art'otel Ku'damm
Nurenberg Park Plaza
Berlin
Berlin
Berlin
Berlin
Dresden
Dresden
Munich
Trier
Berlin
Berlin
Nurenberg
4
4
4
4
4
4
4
4
4
4
4
91
167
109
155
174
148
255
142
123
133
175
Operating leasehold
Operating leasehold
Operating leasehold
Operating leasehold
Operating leasehold
Operating leasehold
Management
Franchise
Franchised
Operating leasehold
Ownership
Hungary
Art'otel Budapest
Budapest
4
164
Operating leasehold
Belgium
Astrid Park Plaza
Antwerpen
4
229
Management
Israel
Park Plaza Orchid
Tel Aviv
4
180
Franchise
United Kingdom
Our hotel business has its roots in Israel, in Eilat on the beautiful Red Sea. In the
seventies of the last century, we began with the Red Rock Hotel and set a new
standard in the eighties with the fabled Aviya Sonesta in Taba. This favorite of
international celebrities was later sold to Egypt as part of the Peace Agreement
package. Success stories in historic Jerusalem and the Dead Sea resort area
soon followed.
At the turn of the nineties, we took the strategic decision to test our eye for hidden
value and expertise in responsive, value-based management to plunge into the
European market, initially in London and Holland. For those who wondered what
an Israeli company could contribute to the sophisticated, cosmopolitan European
scene, we soon proved that our strengths made the transition very successfully.
Many of our hotels are managed under the illustrious Park Plaza brand name.
Today our holdings include part or whole ownership, management, franchises,
and operating leaseholds. You’ll find us across Western Europe and testing the
waters in Central Europe’s favorite tourist capitals.
In July, 2007, Park Plaza Hotels Ltd., representing a significant number of Red
Sea Group’s hotel businesses in Europe and Israel, made a successful public
offering on the AIM in London. Morgan Stanely Securities Ltd. served as the lead
manager, sole bookrunner, underwriter and broker.
WWW.PARKPLAZAHOTELS.NET
5,911
Hotels
Construction
While property construction and management may seem like two
dissimilar capabilities, the application of expertise from one discipline
to the other adds up to an equation where one plus one equal three.
So our hotel construction business benefits from our attention to the
quality and details that transform a tourist and business traveller’s
destination from “just another hotel” to prime accommodations.
Our ability to achieve that extra touch economically is particularly
impressive in prime locations in the UK, where discriminating travelers
can choose from the top-of-the line.
Gear Construction Group
Our in-depth understanding
of the hotel sector led us to
participate in the challenging
hotel construction industry.
Our subsiduary, GEAR, is
dedicated to hotel
construction, and through a
very focused professional
team, has mastered all the “ins
and outs” of building to best
market standards.
Our flexibility as developers and construction contractors is at this
point noted. We can take on entire projects or just specific stages,
where we add special value.
Project
Value
Details
Shaw Park Plaza
GBP 42M
21,000 sqm, 312 guestrooms, Ballroom, 446 seat theatre,
conference center, luxury restaurant
Victoria Park Plaza
GBP 48M
23,000 sqm, 300 guestrooms, 12 Suites, conference center, luxury restaurant
Leeds Park Plaza
GBP 20M
11,400 sqm, 186 guestrooms, conference center, luxury restaurant
Sherlock Holmes Hotel
GBP 10M
Boutique Hotel, 6,500 sqm, 119 guestroom, 3 loft suites, luxury restaurant
Nottingaham Park Plaza
GBP 14M
8,800 sqm, 177 guestrooms, conference center, luxury restaurant
Riverbank Park Plaza
GBP 75M
35,000 sqm, 394 guestrooms, 66 apart-hotel suites, 3 Ballrooms,
conference center, luxury restaurant
Westminster Bridge
Park Plaza
GBP 255M
75,000 sqm, 1037 guestrooms, large ballroom, conference center,
luxury restaurant
Hotels
Renovation
Available prime locations in bustling, often
overbuilt business and tourism centers, are
hard to find. Red Sea Group both “eats its
cake and has it” by purchasing existing
hotels and upgrading them to star status.
Across Europe, from the UK and Holland to Germany, Red Sea Group
has zeroed in on hotels in prime urban locations and transformed them
into preferred accommodations for both business travelers and tourists.
The Group factors ambience and comfort into a winning combination.
These projects require, beyond management, fine taste and a correct
assessment of trends in business and tourist markets. Thus engineers
and interior designers work together, to express a message of quality
and pampering surroundings at reasonable rates.
Among the hotels renovated by GEAR are:
Sherlock Park Plaza, London
Victoria Park Plaza, Amsterdam
Utrecht Park Plaza, Utrecht
Mandarin Park Plaza, Eindhoven
Wallstreet Park Plaza, Berlin
Real Estate
Portfolios
Timely refinancing, high potential locations and
expert professional management enable us to
optimize our real estate investments and exits.
Foresight and insight are key to identifying sites
that have hidden potential, and which the right
development plan can build into a profitable venture.
In the United States and Europe, we have quite an enviable track
record for moving in at the right time in the right place, and exiting
at a handsome profit.
Our attention is focused primarily on residential and office or
commercial properties. In the former, we seek locations which
are attracting potential residents for their quality of life and, in
many instances, promising work opportunities. Our office and
commercial properties are acquired and managed with similar
populations in mind.
As sole owners or partners, we always seek to add value that will
position us a step ahead of competitors. We seem to have
developed “a sixth sense” of what will work best to add value
that customers, be they individuals, families or business owners.
will be willing to pay more for.
Real Estate
Portfolios
Residential and Commercial Development
We choose our locations and target
customers with care. Since all our
residential offerings are built for
sale, we reap rewards by attracting
buyers through high standards and
ambitious marketing.
Choosing a home to buy is one of life’s most serious personal and
financial investments. That is why our progress in this sector has
married ambition to caution.
Thus, our residential development projects were first addressed at
the market we knew best: Israel. You will find us throughout the country,
with fully developed neighborhoods, landmark luxury towers and
vacation apartments. We have, to date, built some 2,000 residential
units (about 200,000 square meters) in Israel.
We are indeed proud that our residential developments are chosen
by discriminating customers who give us the ultimate compliment a
developer can receive: they choose our offerings to be their home.
As our familiarity with the taste, locations and pricing of overseas
markets matured, we began to invest in development beyond Israel’s
borders. We have addressed both highly developed markets, such
as the US, and newly emerging markets, such as Central Europe,
and have added office and commercial property development to our
portfolio in these markets.
New pictures
to be come
New pictures
to be come
ISRAEL
highlights
Among our most recent projects in Israel, are
residential towers in one of Tel Aviv’s most
picturesque old quartiers. Offering magnificent
views, and modern life, in a colorful ambience
mixing the past and the avante garde, the towers
have captured buyers who can afford to indulge
in a special life style.
UNITED
STATES
highlights
CENTRAL
EUROPE
highlights
Our most ambitious project in this rapidly developing region will be
a showcase of elegance, comfort and functionality.
In one of Bucharest, Rumania’s most prestigious areas, we are
building a very large residential and commercial neighborhood of
towers surrounded by beautiful green spaces. It will be the “green
heart” of Bucharest, and is attracting a consistently high class group
of potential home owners and businesspeople.
The project features 3,500 units covering an area of some 400,000
square meters, with projected sales to total 720 million Euros.
Sound planning, adherence to world class standards and professional
project management are ensuring this major project’s bright future.
We already have positive experience in the region, having built
some 140,00 square meters of commercial premises, primarily in
Hungary.
In the United States, one of our most ambitious projects,
The Glen at Preston Hollow in the Dallas area, will transform
a 43-acre site, into an in-town village.
The Glen will feature 100 luxury single-family homes, and
1,100 multi-family units located primarily over commercial
space. The retail area will create a special up-scale
environment, with quality restaurants as the main draw, and
boutique-style shops for a total leisure environment. The
$300 million project will be a place where people can live,
office and socialize all within walking distance.
Computer Data Centers
In the market for advanced
technology-supporting premises,
we are making our mark in data
centers, once known as server farms.
They are increasingly in demand even in top price
areas, as businesses rely more and more on their
technology infrastructure. The data centers typically
house computing, data storage and networking
equipment that facilitate Web-based services and
other Internet-related traffic.
Luxury Markets
Cyrus Yackts brings together the finely honed skills of traditional
yacht-building with modern technology and management.
Cyrus Yachts, with the on-side supervision and management
of Vitters Shipyard, is building the new generation of luxury,
semi-customized vessels, offering the most magnificent yachts
in their class.
A combination of sophistication and craftsmanship is creating
the interiors and finish that select clients value in terms of
appearance, comfort and exclusivity.
Luxury yachts are a symbol of achievement,
and are identified with the wealthy and
successful. This is a market that desires to be
tempted, and we offer the dream response.
Our standards and creativity in this demanding
market have been confirmed by the award of a most
prestigious prize to one of our models. “Angel of
joy” received first prize in its category in an
international luxury yacht competition sponsored by
Bugatti. According to the judges “This was a difficult
class to judge in view of the finalists’ wide range of
styles and the purposes for which they will be used.
Naturally, these were taken into account when
marking individual yachts and the results were
extremely close. In the end, Angel of Joy took the
prize with consistently high scores being recorded
for exterior and interior design and layout.”
The Golden Anchor