playboy magazine - Russell Johns Associates

PLAYBOY MAGAZINE
Iconic.
Intellectual.
Indulgent.
Influential.
PLAYBOY magazine, an American icon, plays an integral role in modern culture. The unique combination of
award-winning journalism, humor, short fiction, interviews, lifestyle service information and beautiful women has made PLAYBOY a
favorite among readers and the media for generations. More than a magazine, PLAYBOY is a lifestyle, an aspiration, a state of mind
and a platform of ideas shared by great thinkers and regular guys alike.
Iconic.
Intellectual.
Playboy Magazine
Demographics
Male
Female
Age 18-34
Age 35 +
Median Age
HHI $50,000 +
HHI $75,000 +
HHI $100,000 +
Median HHI
Married
Single
Employed
Student*
Indulgent.
81%
19%
46%
54%
37.6
50%
30%
19%
$49,638
Influential.
40%
60%
62%
8%
* Currently attending college/university
Source: 2012 Fall GfK MRI
Contact
John Lumpkin SVP, Publisher & Integrated Sales
jlumpkin@playboy.com
2013 editorial calendar
MARCH THE ADRENALINE ISSUE
Iconic.
Intellectual.
Indulgent.
Influential.
Do you want to connect with a real man’s man? The kind of man who could wrestle a grizzly bear with his
bare hands while getting a straight razor shave? With a nod to icons like Steve McQueen and James Dean,
this issue is packed with all of the rules for effortless style – complete with our annual Denim Directory
and Spring Grooming Guide, showing our guys how to lead life with swagger and success. And of course
anchoring that rebel spirit, PLAYBOY kicks into high gear with our annual Motorcycle Preview, proving two
wheels are just as fun as four.
Space Closing: January 4, 2013
Materials Due: January 10, 2013
On-Sale: February 19, 2013
APRIL THE MUSIC & FASHION ISSUE
Get ready to rock out with your iPod dock out, as Playboy Playlists load up our guys with hot new beats to take
from the pages to the parties. In our Annual Music Issue, we will showcase the greatest music talent to be on
the lookout for in 2013, including an exclusive high-profile fashion shoot with the coolest rock god of our time.
This special issue explores the early days of EDM, the artists who are behind the greatest rap lyrics and the
current mix masters setting the tone at the hottest nightclubs around the world. PLAYBOY’s Annual Music Issue
is timed perfectly with the 10 year anniversary of Ultra in South Beach and the star studded opening of our new
Playboy Club Miami. Add in our exclusive new concert series from the Playboy Mansion, and you get a marketer’s
dream come true for high-profile, 360-degree music programs.
Space Closing: January 30, 2013
Materials Due: February 7, 2013
On-Sale: March 19, 2013
MAY THE PLAYBOY BACHELOR ISSUE
Meet the modern day Playboy: He is ambitious, worldly, entrepreneurial and has complete discretion with his
spending power. PLAYBOY is giving readers 31 days of engagements with no commitments. Able to get away at
a moment’s notice? PLAYBOY trend-spots the hot new global destinations and playgrounds with our International
Playboy’s Guide to Jet Setting. Like to entertain at home? The annual issue features the latest Playboy Pad complete
with the newest in technology and design and attainable luxury. Playboy’s Fragrance & Grooming Spectacular will
guarantee he looks great for every occasion and women are drawn to him wherever he goes.
Space Closing: March 6, 2013
Materials Due: March 14, 2013
On-Sale: April 23, 2013
June PLAYMATE OF THE YEAR & SUMMER BLOCKBUSTER PREVIEW
The wait is over for one of PLAYBOY’S biggest annual franchises; the issue that our readers wait for all year long
has finally arrived! Since the 50s, the most coveted pin-ups in the world have been PLAYBOY’S Playmates, and
it remains one of the most recognized titles for a model worldwide. Fully supported with a press and celebrity
event, the issue is consistently one of our widest read issues of the year. PLAYBOY will also give readers an
exclusive inside look of the summer’s biggest blockbusters from Hollywood.
Space Closing: April 3, 2013
Materials Due: April 11, 2013
On-Sale: May 21, 2013
July/August
DOUBLE ISSUE
THE HOT SUMMER NIGHTS ISSUE
PLAYBOY showcases the very best of food, spirits, and nightlife, giving our guys a roadmap to a summer
they’ll never forget. For those Playboys with a discerning palette, we will be featuring the best chefs and late
night eats in the country. And with PLAYBOY’S leadership position as the arbiter of nightlife, our annual
Best Bars in America franchise will take readers on a 360-degree tour of the greatest watering holes in the
nation – from secret dive bars to the perfect first date spots to top-notch mixology parlors. This program
provides a natural sampling and experiential extension for our advertisers in these venues.
Space Closing: May 8, 2013
Materials Due: May 16, 2013
On-Sale: June 25, 2013
Dates and editorial content are subject to change.
Every issue
starch
Measured
√
2013 editorial calendar
SEPTEMBER THE PLAYBOY ICONS, FALL FASHION & PIGSKIN PREVIEW
Iconic.
Intellectual.
Indulgent.
Influential.
PLAYBOY’s Second Annual Icon Issue is creating its own gentlemen’s ‘hall of fame’ by presenting the
Icon Awards. PLAYBOY will define new role models who lead with intelligence, indulgence, and influence.
Also serving as PLAYBOY’s yearbook of the best in American pastimes, our annual Pigskin Preview presents
PLAYBOY’s picks for the top college football teams and predicts the best players and teams for the
coming season. We will come to the field with the ultimate fall fashion manual, packed with lessons and
inspiration to motivate even the most rugged of men to dress to impress. PLAYBOY’s insider’s guide to the
Fall TV Preview will create destination viewing for our guys this fall.
Space Closing: July 3, 2013
Materials Due: July 11, 2013
On-Sale: August 20, 2013
OCTOBER THE HOMECOMING ISSUE
Dedicated to higher learning with college students and alumni alike, PLAYBOY presents the highly anticipated
annual Homecoming Issue, featuring America’s favorite past times and the most beautiful coeds in the nation.
In addition, PLAYBOY tackles the big topics in our annual Pro Football Preview – who’s up, who’s down, the
top grudge matches and our picks for the season. And for the Playboys-in-training, we will publish the highly
anticipated and legendary Playboy’s Top Party Schools list, our annual list ranking the top “student bodies” and
playgrounds for the future leaders of America, which also offers advertisers the chance connect with millennials
as we celebrate on campuses across the country.
Every issue
starch
Measured
√
Space Closing: August 7, 2013
Materials Due: August 15, 2013
On-Sale: September 24, 2013
NOVEMBER THE INdulgent ISSUE
This is the ultimate guide to everyday lifestyle upgrades. A PLAYBOY man is a man of means and he knows
that true indulgence is self-defined and that the finer things in life are not goals, but rather rewards. This
issue will reward our guys with all things indulgent - from the best in gadgets to top-notch gear, including our
Fall Watch Style Guide which proves that today’s most fashionable watches are never bulky, and neither are
the men who wear them. For the best in culinary experiences, Playboy’s Gourmand Awards will highlight and
reward the best restaurants around the US. Our Playboy knows that luxury should be an everyday experience
and this issue grants our guys the permission to celebrate and treat themselves in style.
Space Closing: September 4, 2013
Materials Due: September 12, 2013
On-Sale: October 22, 2013
December THE HOLIDAY ENTERTAINING & GIFT GUIDE SPECTACULAR
Hosting a party like a gentleman is all in the details and PLAYBOY is the authority when it comes to entertaining in style.
This holiday spectacular will serve as the definitive guide for entertaining as we arm our guys with tantalizing cocktails, a
luxurious culinary spread to please even the most discerning palate, party playlist advice from world-renowned DJs, and
tips on how to dress like the consummate host. PLAYBOY’S audience will also choose wisely from Playboy’s Gift Guide
which proves that the best gifts are the ones you can keep forever - showing off the ultimate heirloom-quality gadgets,
tools, drinks, bar accessories, and more that are sure to give our guys’ wish lists a serious upgrade. Playboy’s Winter
Fashion & Fragrance guide will ensure our guys look their very best as they hit this year’s circuit of holiday parties.
Space Closing: October 2, 2013
Materials Due: October 10, 2013
On-Sale: November 19, 2013
Jan/Feb ‘14
DOUBLE ISSUE
60th aNNIVERSARY & PLAYMATE REVIEW
When you publish a lifestyle magazine for over half a century, you create a tapestry of memories. When that magazine
challenges a society’s norms, you create an archive of history. PLAYBOY is a brand of firsts, known for being cutting
edge before there really was one, and truly is the original lifestyle brand. In this very special issue, PLAYBOY will be
PLAYBOY’S
leveraging our iconic heritage as a cultural leader, advocate for freedom and as the original provocateur. PLAYBOY’S
TH
60th Anniversary Issue will be a major multi-platform, PR spectacular and a trophied collector’s issue. This press-worthy
milestone will also be celebrated with multitude of TV specials, limited edition collector’s items, and of course a world- ANNIVERSARY
COLLECTOR’S
famous black tie charity event. PLAYBOY also rings in the new year with one of our most celebrated franchises, the mustEDITION
read Playmate Review, showcasing the past year’s Playmates vying for the coveted title of 2013 Playmate of the Year and
allowing readers to step into the role of Hef as they cast a vote for their favorite. With 2014 marking the start of the next
60 years for PLAYBOY, join us in a toast as we celebrate six unforgettable decades.
60
Space Closing: October 30, 2013
Materials Due: November 7, 2013
On-Sale: December 17, 2013
Dates and editorial content are subject to change.
2013 ADVERTISING RATES
Iconic.
Intellectual.
Indulgent.
Influential.
National Advertising Rates
Effective January / Febrauary 2013 issue
Rate base: 1,250,000
4/color
Full Page
2/3 Page
1/2 Page 1/3 Page 1/6 Page 1x $104,480 $83,590 $67,910 $44,940 $24,160 3x $101,350 $81,080 $65,860 $43,600 $23,440 6x $99,270 $79,410 $64,520 $43,410 $23,340 10x
$97,150 $77,720 $63,150 $41,810 $22,470 12x
$95,090 $76,070 $61,790 $40,890 $21,980 18x
$91,940 $73,550 $59,760 $39,540 $21,250 24x
$88,820 $71,040 $57,720 $38,210 $20,540 36x
$86,710 $69,370 $56,360 $37,300 $20,050 48x
$84,620
$67,710
$55,010
$36,410
$19,570
2/color
Full Page
2/3 Page
1/2 Page 1/3 Page 1/6 Page
1x $93,260 $70,850 $55,940 $37,280 $18,640 3x $90,470 $68,730 $54,270 $36,150 $18,080 6x $88,590 $67,310 $53,160 $35,430 $17,690 10x
$86,720 $65,890 $52,040 $34,680 $17,330 12x
$84,850 $64,500 $50,900 $33,940 $16,960 18x
$82,050 $62,360 $49,230 $32,820 $16,430 24x
$79,260 $60,230 $47,560 $31,700 $15,850 36x
$77,390 $58,830 $46,420 $30,960 $15,460 48x
$75,520
$57,400
$45,320
$30,200
$15,170
B&W
Full Page
2/3 Page
1/2 Page 1/3 Page 1/6 Page
1x $74,620 $56,710 $44,740 $29,870 $14,920 3x $72,370 $54,990 $43,400 $28,970 $14,470 6x $70,900 $53,860 $43,260 $28,390 $14,190 10x
$69,400 $52,720 $41,620 $27,780 $13,890 12x
$67,900 $51,660 $40,780 $27,180 $13,570 18x
$65,670 $49,890 $39,370 $26,310 $13,130 24x
$63,420 $48,170 $38,040 $25,390 $12,690 36x
$61,940 $47,050 $37,140 $24,800 $12,400 48x
$60,440
$45,920
$36,240
$24,190
$12,100
PREMIUM POSITIONS
Covers 2Earned rate plus 20% (Spread creative only)
Covers 3Earned rate plus 10%
Cover 4
$134,420
Bleed10%
Holiday Gift Guide
1/6 page
$11,640
All rates are gross.
2013 Production Schedule
ISSUE
SPACE CLOSE
MATERIALS DUE
ON SALE DATE
January / February 2013
October 31
November 8
December 18
March
January 4
January 10
February 19
April
January 30
February 7
March 19
May
March 6
March 14
April 23
June
April 3
April 11
May 21
July / August
May 8
May 16
June 25
September
July 3
July 11
August 20
October
August 7
August 15
September 24
November
September 4
September 12
October 22
December
October 2
October 10
November 19
January / February 2014
October 30
November 7
December 17
Dates are subject to change.
PRINT PRODUCTION SPECS
National Advertising
Digital Data
Follow SWOP recommended standard
specifications except for the following
Format: PDF-x1a.
(a) A
ny printed matter intended to remain after trimming must be kept 3/8" in from
any trimmed edge as a safety precaution. Publisher recommends that type,
lettering and rules be avoided on spreads to allow for some variation in folding
and alignment of pages.
File submission: web-based Send My Ad portal:
https://playboy.sendmyad.com
Types of proofs: Direct-Digital Color Proofing, Ink Jet (Scitex, Dupont, EPSON, etc.).
Color calibration: SWOP standards, GATF/SWOP approved scales, targets and
control patches. Include 5%, 25%, 50%, 75%, 95%, 100% CMYK control patches.
Desktop instructions: Build pages to trim size and extend bleed beyond page
edge. Use stylized fonts and do not apply style attributes to basic fonts. All
elements must be placed at 100% size. Avoid rotation and cropping of images in
layout program. Include all fonts, images, logos/artwork. Pantone colors must be
in CMYK mode. All images must be in CMYK mode. Total area density should not
exceed SWOP density of 300%. Proofing substrate should represent the press stock.
Supply digital color proof for digital files.
Content and position proofs: Supply hard copy proofs that are generated from
files supplied. Proofs must be provided at 100% size.
National Editions
Printing: web offset
Preferred method: PDF-x1a via portal
Only full pages and spreads accepted
7"
x
10"
11
2/3 page (2 columns)*
4 ⁄16"x 10"
7"
x
11
15
4 ⁄16"
1
4 ⁄16"x 7 ⁄2"
1
1/2 page (vertical)*
3 ⁄2”x10”
1/3 page (1 column)*
2 ⁄4"x10"
1/3 page (2 half-columns)*
4 ⁄16"x 4 ⁄16"
1/6 page (half-column)*
2 ⁄4"x4 ⁄16"
Marie Firneno
VP/Advertising Director
Playboy Magazine
c/o American Media Inc.
4 New York Plaza, 4th Floor
New York, NY 10004
marief@playboy.com
1
11
15
1
15
1
15 ⁄8"x 10"
Bleed Sizes
1
Pages and covers
8 ⁄4"x11"
2/3 page (2 columns)*
5 ⁄16"x 11"
1/2 page (3 half-columns)*
8 ⁄4"x5 ⁄2"
7
1
1
7
1
5 ⁄16"x 8 ⁄16"
1
1/2 page (vertical)*
4 ⁄8”x11”
1/3 page (1 column)*
3"
1/3 page (2 half-columns)*
5 ⁄16"x 5 ⁄2"
x
7
11"
1
1
Spread16 ⁄4"x 11"
Publication trim size
(f) N
umber of proofs—offset: 4/Color: 2 complete proofs; 2/Color: 2 complete
proofs; black & white: 3 complete proofs.
Send all contracts and insertion orders, along with one proof, to:
1/2 page (3 half-columns)*
1/2 page (digest)*
(e) O
ffset inks: Proof wet. Rotation: (1) yellow; (2) red; (3) blue; (4) black. Ink density
not to exceed 300%. Proof head to foot. Special colors are limited; consult
publisher.
Production Information
Non-Bleed Sizes
Spread (includes gutter bleed)
(d) O
ffset screen ruling: 4/Color: 133 to 150 line screen; 2/Color and black & white:
133 line screen.
(h) A
dvertising files returned upon written request. All other files retained for 12
months only, after which it is destroyed. Advertisements for which complete
material is not received at least 5 working days before closing will not be
entitled to privileges of OK or revision.
Regional, State and Metro Editions
1/2 page (digest)*
(c) S olid blacks: Publisher recommends 60% cyan, 40% magenta, 40% yellow,
and 100% black.
(g) D
irect-Digital Color Proofing, Ink Jet (Scitex, Dupont, EPSON, etc.) are
acceptable. Either system must follow SWOP alternatives to press proofing,
including print control (Brunner or GCA-GATF color bar) guides.
Binding: perfect
Three columns to a page
1
1
Column width: 2 ⁄4" (13 ⁄2 picas)
Column depth: 10"
Pages and covers
(b) C opy and layout should be designed when possible so that the ad can be
positioned on either side (to permit positioning on either right- or left-hand
pages) and 1/8" trim top and bottom. Allow 1/8" on each page of double spread in
gutter for type safety margin.
8"
x
*Not available for regional, state and metro editions.
3
10 ⁄4"
Send all digital media and proofs, along with copies of insertion orders,
ruled up proofs and copy instructions, to:
Lesley Johnson
Production Director
Playboy Magazine
9346 Civic Center Drive
Suite 200
Beverly Hills, CA 90210
t | 310.424.1800
ljohnson@playboy.com
Secondary contact:
Helen Yeoman
Production Services Manager
Playboy Magazine
9346 Civic Center Drive
Suite 200
Beverly Hills, CA 90210
t | 310.424.1800
hyeoman@playboy.com
Iconic.
Intellectual.
Indulgent.
Influential.
PLAYBOY.COM
Playboy.com is so much more than just a magazine on the web - it is
a dynamic, 24/7 portal into the world of Playboy, brought to life as
a multi-media and broadband experience with videos, eye-catching
photo galleries, lifestyle content, and essential articles for the
in-the-know man. It’s where guys go to find Playboy events worldwide
that give them access to the Good Life. It’s the daily one-stop-shop
for the busy man who wants to be entertained, informed, amused
—and seduced by the most beautiful women in the world.
Signature features
Monthly US Traffic
• 5,383,000 Unique Visitors
• Playboy.com and TSJ.com Combined Reach:
Over 5.7 Million Adults
Source: comScore November 2012
Demographics
• 80% Male,
• 58% HHI $60+
• 20% Female
• 47% HHI $75+
• 31% A18-34
• 34% HHI $100+
• 46% A25-49
• Median HHI $71,248
Source: comScore November 2012
2013 Online Rates
UNITDIMENSIONSCPM (NET)
Leaderboard 728x90$12.00
Rectangle
300x250$12.00
Half-page
300x600$14.00
Tile 88X31 $8.00
Pre-roll —
$30.00
GENERAL INFORMATION
• CPMs based on ROS placements. Exclusive, targeted and
homepage placements are available at an additional cost.
• Advertiser to pay all third party serving fees for rich media.
• 60k maximum file size.
• All interstitials and floaters must have a close button.
• All creative due 5 days prior to campaign launch date.
The PlayBook
A dark and humorous take on the world of professional sports,
The PlayBook always pushes boundaries; giving readers a no
holds barred look at American sports culture.
Never Sleeps
New week, new city. Never Sleeps takes readers on a 12-hour
rollercoaster ride through the world’s best nightlife cities, from
fine dining and nightclubs to greasy-spoons and dives.
Facetime
Facetime utilizes social media to create a fan-generated
weekly interview with Cybergirls and Playmates, allowing
readers to interact with, and get to know their favorite models.
Femme on Fire
This Q&A interview series features some of the hottest up-andcoming female talent in television, film, and music.
Gadget Geek
The Gadget Geek covers a specific topic, highlights the most
advanced and exclusive gadgets and reviews the best and latest
gaming apps.
Alcoholic Geography
We take readers on an adventure to the best known alcohol
homelands in the world. From Speyside malts in Scotland
to the vodkas of Russia, get ready to be the ultimate drink
connoisseur.
Where to Bring Your Bunny
This competition-based destination guide puts two very
different locales head-to-head to showcase the coolest hotels,
restaurants and nightlife across the globe.
Wined Down
Joe Roberts, one of the 100 Most Influential People in the US
Wine Industry, introduces readers to the world of wine in this
bi-monthly article.
The Pickup with Nick Savoy
Learn the secrets of a successful pickup from the
professionals. Nick Savoy, president of Love Systems (the
leading pickup artist firm) unmasks the mysteries of the
opposite sex.
The Gamer Next Door
Playmate and gaming expert Pamela Horton hosts a sexy and
informative weekly video blog that takes fans into her world of
game and gadget reviews.
Contact
John Lumpkin SVP, Publisher & Integrated Sales
jlumpkin@playboy.com
Plus, of course, the most beautiful women in the world,
delivered daily on the most dynamic men’s site on the web!
Iconic.
Intellectual.
Indulgent.
Influential.
ONLINE PRODUCTION SPECS
PLAYBOY.COM
Playboy.com Advertising Requirements:*
Images displayed on Playboy.com must be appropriate size, resolution, and aspect
ratio. Playboy.com may re-size images to conform to design requirements. All images
should be supplied in the appropriate size and aspect ratios as specified below.
Playboy.com cannot guarantee the appearance of online images provided in other
sizes, resolutions, or aspect ratios.
There are no looping restrictions. Animated GIF and HTML banners are allowed.
Playboy.com is capable of most banner formats (Java, daughter windows, etc.) and
supports rich media.
*SEE BANNER SPECS
General Conditions:
Banners and insertion orders must be received 3 business days
before they are to launch. Please send all creative electronically
to AdBanners@playboy.com.
Rich media requires a test period of five business days prior to
campaign launch date and subject to approval by Playboy.com.
Rates are gross and subject to change by Playboy without notice.
Advertisers in Playboy magazine will also receive their earned
frequency discount. Non-magazine advertisers’ rates are as listed.
Playboy has the right to modify or alter banner colors and sizes/shapes to conform to
Playboy’s website design.
Advertiser and its agency agree not to make any reference to Playboy, its trademarks
or its properties without the prior written permission of Playboy.
Advertisements are accepted upon the representation that the advertiser and
its agency have the right to authorize publication of the contents thereof. In
consideration of such publication, advertiser and its agency agree to indemnify,
defend and hold publisher harmless against any expense, claim or loss arising out of
publication.
Enliven
We accept Enliven technology creative on a case-by-case basis, provided that the
total file size is no greater than 100k. The file size includes all the components that
make up the ad.
Video/Prerolls:
Tape formats accepted: Beta SP, Beta SX, Digi Beta, DVC Pro, DVCam & MiniDV
If you would like to send your material digitally, please adhere to these
requirements. We can take delivery of digital files via our own incoming ftp server
or we can download from your ftp. Files can also be burned to CD-ROM or data
DVD, depending on size.
The transfer of digital files that are more than a few minutes in length is not
recommended:
Format: NTSC or PAL (NTSC preferred)
Compressor: Microsoft DV AVI (dv25 compliant).
Frame: 720 x 480
Pixel Aspect Ratio: D1/DV NTSC (0.9)
Frame Rate: 29.97
Depth Millions, Quality: 100%
Audio Settings:
Rate: 48000, Format: 16 - Stereo
Compressor: Uncompressed
QuickTime DV MOV.
Compressor: QuickTime DV
NTSC or PAL format
All options should be roughly the same as above with the
exception of the compressor
Uncompressed AVI or QuickTime MOV Compressor: None or Uncompressed
All options should be roughly the same as above with the exception of the
compressor.
All advertisements are subject to acceptance by the Copy Acceptance Committee
in Chicago, Illinois. Publisher reserves the right not to accept any advertisement,
insertion order, space reservation or position commitment at any time.
We recommend pre-roll advertisements to be no more than 15 seconds in length.
If embedding a 1x1 third party tracking pixel in a pre-roll ad, please provide standalone img src and href tags. Standard DART tags will not work.
Advertising representatives have no authority to approve or accept any
advertisement or commit Playboy to position of reservation space.
Ad Units
Positioning of advertisements is at the discretion of Playboy, except when a request
for a specific preferred position is agreed to in writing by Playboy.
All insertion orders are accepted subject to provisions of our current rate card.
Publisher shall have the right to hold advertiser and/or its advertising agency
jointly and severally liable for such moneys as are due and payable to publisher for
advertising that advertiser or its agency ordered and that was published.
No conditions other than those set forth in this rate card shall be binding on the
publisher unless specifically agreed to in writing by the publisher. Publisher will not
be bound by conditions printed or appearing on order blanks or copy instructions that
conflict with provisions of this rate card, except as provided herein.
This document contains creative requirements for advertising on the Playboy.com
website. In addition to the specifications listed below, the creative may not simulate
Playboy.com editorial content or in any other way be misleading to the user. All
creative is subject to approval by Playboy.com editorial.
Third party served ads
Playboy.com allows advertisers to serve their ads from third party servers. However,
these ads will be reviewed on a case-by-case basis. We require a copy of all the
third-party served ads for editorial approval and we reserve the right to begin serving
creative from our servers, in the event that we encounter performance problems. We
currently accept banners using the IFRAME/Javascript method. However, please be
aware that we will be unable to track clicks for creative using this method.
Rich Media Specifications
Playboy.com accepts rich media ads as long as they are no greater than 100K and
with dimensions no greater than 550x480. Frequency cap must be set to 1. Playboy.
com accepts Unicast, Eyeblaster, Eyewonder, Commflash, Enliven, Shoshkeles,
Klipmart, DHTML etc. Playboy.com will accept other technologies on a case-by-case
basis. Sample creative should be sent to Playboy.com for approval, prior to signing
an insertion order. Creative is due 5 days prior to campaign start date. All rich media
ads must function as intended on both Macintosh and Windows platforms and in
Netscape and Internet Explorer versions 4.0 and higher.
Contact
John Lumpkin SVP, Publisher & Integrated Sales
jlumpkin@playboy.com
Playboy.com will intercept all viewers who link to a specific section of our site with
interstitial ad units. Playboy accepts Roadblock ad units with a 60K maximum file
size and with dimensions no greater than 600x350. Please note: Roadblock ad units
are not available on the Playboy.com homepage.
HTML/Javascript
We support HTML banners and HTML with Javascript. All elements of the ad must
be hosted on Playboy.com’s servers. Additionally, if an HTML form is used, the form
tag must use the parameter “METHOD=GET” and it should include a valid action
tag. The sum of the file sizes of the elements that make up the HTML ad should not
exceed the maximum file size for the given banner size (listed above).
Java
We support Java ads, provided that all components (ie .class, .jar, .html files,
etc.) are hosted on Playboy.com servers. All click-through URLs on the ad must be
controllable via a <PARAM> tag so that Playboy.com may track clicks. The total size
of preloading code may not exceed 15k. Additionally, an alternate banner must be
provided to display on non-Java enabled browsers.
Flash
Flash files must be served from Playboy.com’s servers. The file size limits are
determined by the banner size (see above). Additionally, an alternate .jpg or .gif must
be provided to display on browsers that do not have the Flash plugin installed. In
order for Playboy.com to track the clicks: For the “getURL” embedded in the object
action window, please use “clickTAG” instead of your url & send your click thru url
separately via e-mail. Flash files must be saved in Flash 4. In order to have a new
browser window open when clicking on the banner, choose “_blank” by the window
option in the action window.
Other Technologies
Other technologies will be accepted by Playboy.com on a case-by-case basis.
Sample creative should be sent to Playboy.com for approval, prior to signing an
insertion order.
Iconic.
Intellectual.
Indulgent.
Influential.
Social Media
Iconic.
Intellectual.
Indulgent.
Influential.
With over 7.8MM Facebook fans and 660K Twitter followers, Playboy leads the world of men’s magazines in social media –
providing our guys with up to the minute lifestyle content and allowing them to engage in the world of Playboy on the go.
Facebook
7.8MM+ Fans
Twitter
660K+ Followers
Instagram
250K+ Followers
Well-rounded content offering of the
multi-faceted lifestyle brand.
The megaphone for witty and succinct
writing, upscale edgy NSFW content.
The insider perspective on the Playboy
lifestyle: Events, Playmates, the Brand.
ENGAGEMENT + SHARING
FAN CONVERSATION + NETWORKING
IMAGERY + ENGAGEMENT
Stats as of January, 2013
We’re also paving the way on the latest social media platforms, creating strong inroads on Google+, Pinterest, and more.
Contact
John Lumpkin SVP, Publisher & Integrated Sales
jlumpkin@playboy.com
Custom Marketing Solutions
Art Basel
Pebble Beach Concours d’Elegance
Playboy Mansion
Comic-Con
Super Bowl
Playboy Clubs Locally & Globally
Contact
John Lumpkin SVP, Publisher & Integrated Sales
jlumpkin@playboy.com
Iconic.
Intellectual.
Indulgent.
Influential.
THESMOKINGJACKET.COM
TheSmokingJacket.com is a place for men to see everything they love about entertainment and the web. The site witty,
offers up-to-the-minute content covering a wide array of topics (such as gaming, drinks, apps, hot girl sites, funny
YouTube videos, and more!) and keeps our audience entertained, enlightened, and engaged. TSJ’s “cliff-notes” guide to
trending topics provides men with the latest pop-culture buzz. Content on TSJ is often linked within the blogosphere and
gets picked up on popular viral channels like Reddit, Digg, and StumbleUpon, to name a few.
TSJ is exactly what a few dudes in a bar would talk about on beer number three.
Monthly US Traffic
• 318,000 Unique Visitors
• Playboy.com and TSJ.com
Combined Reach:
Over 5.7 Million Adults
Source: comScore November 2012
Demographics
• 82% Male, Index 165
• 49% A18-34
• 57% A12-34
• 72% College Educated
• 73% HHI $60K+
• 45% HHI $75K+
Signature features
• 29% HHI $100K+
Girlwatcher
A daily morning post that features the hottest, most trending women
and witty commentary.
• Median HHI: $72,202
Twitpic Theater:
Our editors scour Playboy models’ Twitter feeds to showcase their sexy,
exciting pics.
Stuff You Should Know
A humorous, in-depth look at ANY topic we think our audience will enjoy.
On The Sauce
A weekly humorous post about alcohol usually written by TSJ’s Managing
Editor.
Gaming
A weekly post about trending games.
Headshots
A weekly satire written by Mike Spry on such trending topics as sports, alcohol,
or pop culture.
TSJ Interviews Comedian…
A bi-monthly feature interview with a leading stand-up comedian.
Press Play
TSJ features a weekly post with a new musician/band/music video.
The Six Sexiest Ads In Recent Advertising History
Steve Hall amazes readers time and time again by showing how sex sells.
Tuesday Tease
A gallery of beautiful women to give Tuesdays a little kick in the pants.
Contact
John Lumpkin SVP, Publisher & Integrated Sales
jlumpkin@playboy.com
Source: comScore November 2012
2013 Online Rates
UNITDIMENSIONSCPM (NET)
Leaderboard728x90 $13.00
Rectangle 300x250$13.00
Full Banner 468X60 $13.00
Large rectangle 640X250 $13.00
Tile 88X31 $8.00
Pre-roll —
$30.00
GENERAL INFORMATION
• CPMs based on ROS placements. Exclusive, targeted
and homepage placements are available at an
additional cost.
• Advertiser to pay all third party serving fees for rich
media.
• All interstitials and floaters must have a close button.
• All creative due 5 days prior to campaign launch date.
Iconic.
Intellectual.
Indulgent.
Influential.
ONLINE PRODUCTION SPECS
THESMOKINGJACKET.COM
UNITDIMENSIONS
MAX FILE SIZE
Leaderboard 728x9050K
Rectangle
300x25050K
Full Banner 468X60 30K
Large rectangle 640X250 100K
Tile 88X31
20K
GUIDELINES
•All creative is due 5 business days prior to launch date
•TheSmokingJacket.com accepts Standard Banner, Flash®, iFrame, iLayer,
HTML/DHTML, java, 3rd Party Redirect, Popup/Popunder and Text Link
ad formats
•Third party ad tags are accepted. Please send internal redirects/redirects and iframe/javascript
•No looping restrictions
•All ads should be coded so that click-throughs launch a new browser window using target=”_blank”
•Subject to IAB Terms & Conditions: www.iab.net/standards/
termsandcond2.pdf
FLASH GUIDELINES FOR DISPLAY
•A default GIF/JPEG is required
•All ads should be coded so that click-throughs launch a new browser window using target=”_blank”
•Flash ads need to have a clicktag encoded rather than a hard-coded
click-thru command. The following code needs to be added manually to the .swf file:
On (release) {
getURL(clickTAG,”_blank);
}
•For more information, consult Macromedia Flash:
http://www.macromedia.com/resources/richmedia/tracking/
adserving_guide/
Contact
John Lumpkin SVP, Publisher & Integrated Sales
jlumpkin@playboy.com
RICH MEDIA GUIDELINES
•Flash 8 is preferred
EXPANDABLES GUIDELINES
•728x90 – expands down to 728x390
•300x250 – expands left to 460x250
INTERSTITIAL GUIDELINES
•500x400, We will convert video, 15 Second Max
WALLPAPER GUIDELINES
•1600x1200
•Repeating pattern
•layered .psd or .jpg / .gif
VIDEO GUIDELINES
•Dimensions – 480x360 (4:3 Full Screen)
•Video length (30 seconds)
•Flash version – Flash 8
•Frame rate – same as source or ½ of source (15 – 30 fps)
•Key frame – every 30-60 frames (2 seconds)
•Video Data Rate – 600kbps
•Audio Data Rate – 48kbps
•Total Data Rate – 648kbps
•It is recommended to crop to TV-Safe Area and de-interlace. Video should not include a leader.
•Clickable, please supply a click-thru URL
Iconic.
Intellectual.
Indulgent.
Influential.
GENERAL CONDITIONS
General Conditions
Other Conditions
Advertiser and its agency agree not to make any reference to Playboy, its
trademarks or its properties without the prior written permission of the publisher.
(a) Advertisements are accepted upon the representation that the advertiser and
The word “advertisement” will be placed within any advertising that, in the
publisher’s opinion, so warrants.
Commissions
Agency: 15% to all recognized agencies.
Billing: Advertising bills rendered on the first of the month preceding date of issue.
Cash Discount applies to print only
2% 10 days from invoice date; net 30 days.
Interest will be charged at the rate of 11⁄2% per month on unpaid balances, or the
highest rate allowable by law.
its agency have the right to authorize
publication of the contents thereof. In consideration of such publication,
advertiser and its agency agree to indemnify, defend and hold publisher
harmless against any expense, claim or loss arising out of publication.
(b) Rates are subject to change by publisher without notice. Rate base guarantee
is based on ABC six-month averages, and does not extend to regional, state,
metro and demographic buys.
(c) All advertisements are subject to acceptance by the Copy Acceptance
Committee. Publisher reserves the right not to accept any advertisement,
insertion order, space reservation or position commitment at any time.
(d) Representatives have no authority to approve or accept any advertisement or
commit publisher to position of reservation space.
(e) Positioning of advertisements is at the discretion of the publisher, except
when a request for a specific preferred position is agreed to in writing by the
publisher.
(f) Publisher shall have no liability for errors in key numbers.
(g) Cancellations or changes in orders may not be made by the advertiser or its
agency after the issue closing date as determined by publisher on page one of
this rate card. Cancellation or changes of advertising will be honored only if
received in writing by an authorized representative of Playboy in New York or
Chicago and accepted prior to the space closing date.
Cancellation or changes will be effective for all issues following the closing
date immediately succeeding the date that said written cancellation is received
and accepted.
(h) All insertion orders are accepted subject to provisions of our current rate card.
(i) Publisher shall not be liable for any costs or damages if for any reason it fails to
publish any advertisement. Publisher’s liability for any error or omission in whole
or in part shall not exceed the cost of the space of the advertisement in which
the error occurred.
(j) Orders from agencies or other third parties are accepted on the condition that
the advertiser is jointly and severally liable for payment of charges in the event
the agency or third party does not make payment for whatever reason, including
insolvency, for advertising that advertiser or its agency or third party ordered
and that was published.
(k) No conditions other than those set forth in this rate card shall be binding on
the publisher unless specifically agreed to in writing by the publisher. Publisher
will not be bound by conditions printed or appearing on order blanks or copy
instructions that conflict with provisions of this rate card, except as provided
herein.
(l) Business publications contract and copy regulations applicable to consumer
magazines and published by Standard Rate and Data Service are binding upon
publisher and advertiser, unless the contrary is provided herein.
(m) Any claims by advertisers, agencies or other third parties arising out of or in
connection with advertisements must be brought within 12 months of the date
such claims arise or such claims are waived.
As used in this section entitled “General Conditions,” the term publisher shall refer
to Playboy Enterprises International, Inc.
All prices herein are net of any sales and/or use tax, which are the sole
responsibility of the advertiser.
Iconic.
Intellectual.
Indulgent.
Influential.