2013 Guide to Fast Lube Programs Franchises

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O
2013 Guide to Fast Lube
Programs Franchises
&
pening a new fast lube or changing a fast lube’s operating plan can be a daunting task because of the large number of
programs available. Potential operators — or those looking to shake up the way they’re currently doing business — can
choose to operate their facilities independently, as part of a larger signage agreement with an oil company, as a turnkey operation or as a franchise. But those are only some of the many ways in which operators and prospective operators might opt to run
their facilities. To help our readers better understand some of the options that are available to them, we have assembled the following list of fast lube programs. We compiled this list by contacting the top chains listed in the National Oil & Lube News “TOPS
in the Fast Lube Industry” listings to find out what options they offer, as well as contacting companies that offer other options. All
information was supplied by the responding companies and is believed to be accurate and correct as of press time. Finally, a word
of thanks goes to Valvoline Quick Lube Management for sponsoring this year’s programs guide.
CASTROL (BP LUBRICANTS)
BP Lubricants USA Inc. builds business partnerships with
its independent lube center customers by delivering premium products, unparalleled marketing efforts, extensive
training and value-added programs. The Castrol portfolio
of quick lube programs includes Castrol Premium Lube
Express for operators interested in harnessing the power
of a nationally consistent image and the highest level of
programs and support. The Castrol Co-Branding Program
is also available for customers who want to identify with
the Castrol brand.
Fast lube option: License agreement, signage agreement
Territory: National
Franchise fee: None
Royalty percentage required: None
Support offered:
Training: The world-class Castrol training program includes an array of on-site, offsite and online training resources. All operators have access to 70 different online
courses including classes on sales, customer service, finance, human resources, leadership, communication and the Synthetic Motor Oil Education Program, a program
designed to provide your technicians with the knowledge needed to properly recommend synthetic motor oil to customers. Castrol Premium Lube Express operators
will also receive Fast Track Premium Training and the Castrol Premium Lube Express
Academy (for owners/managers) — both designed to kick-start your business.
Equipment: Castrol has partnerships for competitive pricing through various equipment vendors. Additionally, many of Castrol’s distributors offer equipment options.
Signage: Castrol offers flexibility by providing two different imaging programs. The
Castrol Co-Branding Program integrates premium Castrol-branded imagery with
each independent lube operator’s unique business personality and local brand equity. The Castrol Premium Lube Express program provides operators with the cuttingedge in signage programs. This nationally consistent program notifies customers
that they can expect the best customer service in the industry and that Castrol supports you every step of the way. In both programs Castrol signage and POS materials
inform lube operators’ customers that they are receiving only the best lubricants.
Advertising: BP Lubricants’ advertising program is designed to provide a competitive edge to attract and retain customers. When installers feature Castrol lubricants
in their oil change advertising, they earn up to 100 percent of the ad’s cost (based
upon number of gallons purchased and funds accrued). Approved forms of advertising include radio, billboards, newspaper, direct mail and television. Castrol programs
include MediaBuilder (allows operators to create their own customized newspaper
advertisements, flyers, coupon sheets and direct mail pieces), Verizon Super Pages,
Castrol’s award-winning Customized Key Tag Loyalty Program, a strategic alliance
with a national direct mail company and more.
Site Selection: Castrol’s Business Intelligence studies provide lube operators with
the results of demographic studies that provide detailed information on local market
competitors and potential customers.
Credit Cards: The Castrol Payment Program offers a complete range of customizable
solutions to give installers the ability to accept alternative payment options (i.e.,
1 www.noln.net credit/debit/fleet/gift cards). The program is designed to enhance the customer’s
service experience and build customer loyalty.
Customer Warranty: The Castrol Engine Warranty program is designed to provide
you with the right solution to meet your customers’ needs.
Building Design and Construction: Castrol’s alliances with Frey Moss and Mod
Space provide customers the options to order a modular build or a completely customized ground-up build.
Other: Castrol Connect — Castrol has partnered with PM Attendant, one of the
industry’s leading POS system providers, to create Castrol Connect. Castrol Connect
is a 100-percent Web-based POS system that helps an owner/operator manage every
aspect of their business, from sales transaction and customer history to inventory
management and employee time clock. Data is displayed in real time, and all that an
owner/operator needs to check up on their business is access to the Internet from
anywhere. No expensive hardware needed, no data transfer fees, at a very competitive monthly price; Castrol Connect is the POS system designed for Castrol installers.
Uniform safety and supplies — This program offers uniform rentals as well as safety
and shop supplies to enhance your shop’s image and safety, while differentiating you
from the competition. Product technical support — Castrol provides 24/7 answers
to your product questions. You’ll be able to get the answers to your toughest technical questions, whether online or over the phone. Mystery shopper program —
Learn what your customers really think about your service with a mystery shopper
program designed to uncover those hidden pitfalls that zap customer loyalty. This
program is automatically included in the Castrol Premium Lube Express program.
Roadside Assistance — Castrol has partnered with National Safe Drivers to offer
a competitive roadside assistance plan for their customers. This allows installers to
increase loyalty and repeat business, while helping them to increase their margins
on oil change services.
Advantages of Castrol plan: Castrol’s portfolio of quick lube programs means you
can find the right program to meet your needs. The Castrol brand name means you
offer a full line of leading premium synthetic and conventional motor oils, as well as
a wide range of automotive ancillary products and heavy-duty lubricants. All of this
means you have a partner to help grow your business.
For more information contact: 888.CASTROL
www.castrol.com/installers
CHEVRON
HAVOLINE XPRESS LUBE
Chevron’s Havoline xpress lube is a fully
branded, nationally recognized and supported fast oil change program without franchise/
royalty fees. Our recently completed re-image
offers one of the most attractive images on
the street today.
Fast lube option: License agreement
Territory: National
Franchise fee: None
Support offered:
Training: Comprehensive three-day course to learn the necessary skills to run a
successful Havoline xpress lube business. We include additional classroom and
online training for products and selling techniques.
Equipment: Funding programs available.
Signage: A financial incentive and branding plan is provided for ground-up construction and competitive conversions. Program is fully supported with a full line of
branded signage and merchandise materials.
Advertising: A co-op advertising allowance is funded annually based on purchases to support local site advertising and marketing. Chevron offers fully-funded
Havoline consumer promotions to drive traffic and promote loyalty. Program
includes customizable templates available for direct marketing, print, radio, TV,
digital banners and outdoor. Finally, Chevron has preferred vendor relationships/
programs to help market your location.
Site Selection: Site demographic reports are offered to new operators.
Credit Cards: Chevron Credit Card program is offered and provides the benefit of
no-fee transactions and on-statement messaging opportunities to reach Chevron
cardholders within a local market.
Customer Warranty: Chevron provides a complete product warranty to consumers, which protects against oil-related failures and drives brand-loyal customers to
Havoline xpress lubes.
Building Design and Construction: Blueprints are available for various building
layouts, including carwashes.
Financial Assistance Plan: A variety of flexible financing plans are offered for
equipment and operator improvements.
Advantages of Havoline xpress lube plan: The freshest quick lube image on the
street today. A partnership with people you can trust. A fully-branded quick lube
program without franchise/royalty fees. Endorsed by the equity of the Chevron
master brand. Access to Havoline and Delo branded product lines, including
Techron Concentrate Plus. A program that is comprehensive, competitive, costeffective and easy to implement. Features the resources, products, promotions,
merchandising materials, brand support, software, credit card program, training,
warranty and both branded filter and ancillary products for an installer to run a
successful quick lube. Chevron actively supports a Havoline xpress lube Operator
Council to provide input and further program success.
For more information contact: Ken Harle 253.740.1687
kenh@chevron.com n www.havoline.com
CITGO PETROLEUM CORP.
CITGO FAST LUBE
CITGO’s Fast Lube program is provided by CITGO for use by
their independently owned distributor base for their customers. CITGO is based in Houston, Texas, and is a leading refiner,
transporter and marketer of transportation fuels, lubricants,
petrochemicals and other industrial products.
Fast lube option: Signage agreement
Territory: International
Franchise fee: None
Support offered:
Training: Operational training offered and administered by CITGO Petroleum Corp.
for managers and technician training.
Signage: Exterior image service is provided free of charge for Type A and Type B
CITGO Fast Lube, Truck Lube and Featured Oil facilities.
Advertising: Business development fund, grand opening allowance and special
promotion allowance, tie-in with CITGO’s national promotions.
Site selection: Free preliminary evaluation; full demographic/potential report $200.
Credit cards: Provide opportunity to accept CITGO credit card.
Customer warranty: SuperGard Lifetime Engine Warranty for customers.
Building construction: Preliminary conventional plans free of charge.
Other: Income statement software free of charge.
Advantages of CITGO Lube plan: Franchise-quality program without associated
franchise costs. Focus on providing business tools and flexibility to build a longterm, profitable business relationship.
For more information contact: Brian Galloway 832.486.4946
bgallow@citgo.com n www.citgo.com
2 www.noln.net MYSTIK SERVICE CENTER/TRUCK LUBE
An opportunity for a changing marketplace — the landscape is full of providers who have been offering the same
services to the same automotive customers for years.
Territory: National
Franchise fee: None
Support offered:
Training: Free AOCA-based management and technician training programs.
Signage: Exterior image is provided free of charge for Mystik Service Centers and
Mystik Truck Lubes.
Site selection: Demographic analysis, including automotive and commercial
counts, free of charge.
Advertising: Business development fund, grand opening allowance and special
promotion allowance; tie-in with Mystik national promotions.
Customer warranty: Mystik Lubricants Warranty warrants against oil-related failures.
Other: Powerful ownership tools including FleetSeek, an online database for finding commercial customers, and LubeAlert, Mystik’s Web-based engine oil analysis
service provided to Mystik Service Centers and Truck Lubes.
Advantages of Mystik Service Center plan: With a bold and distinctive brand
scheme, Mystik Service Centers address the needs of both commercial fleets and
automotive consumers under one roof.
For more information contact: Brian Galloway 832.486.4946
bgallow@citgo.com n www.mystiklubricants.com
EXPRESS OIL CHANGE
Express Oil Change was founded in 1979 and is based in
Birmingham, Alabama. There are currently 190 locations.
Fast lube option: Franchise
Territory: National
Franchise fee: $35,000 initial franchise fee
Average start-up cost: $1,500,000
Royalty percentage required: 5%
Individual qualifications: $300,000 liquid capital, $500,000
net worth. No previous automotive experience necessary.
Support offered:
Training: Eight weeks of training at our headquarters for the franchisee/manager
and two weeks for the store crew.
Equipment: We prepare the equipment order with the franchisee, but equipment is
not purchased from us.
Signage: We work with the franchisee to get the proper signage ordered.
Advertising: Our marketing department creates marketing programs and tools for
franchisees to use.
Site Selection: We work side by side with franchisees in identifying sites, negotiating on those sites and through the entire site development process.
Credit Cards: All stores accept major credit cards; we have nationally negotiated
rates.
Customer Warranty: Our stores stand behind all of their work.
Building Design and Construction: We provide franchisees with a set of architectural plans and guide the entire store development process.
Financial Assistance Plan: We connect franchisees with prospective lenders needed to finance the project.
Financing: We do not provide financing for our franchisees; we introduce them to
potential lenders.
Advantages of Express Oil Change plan: We have been in business since 1979; we
have more than 190 stores with a highly successful track record; our stores are differentiated by the fact that we do a 10-minute oil change while the customer waits
in their car; we also do mechanical work on cars that most of the quick lube stores
do not do, such as tune-ups, tires, brakes, A/C and general repairs, making us a convenient one-stop shop.
For more information contact: Donald Larose, 205.397.1178
dlarose@expressoil.com n www.expressoil.com
Financing: We have a preferred relationship with many banks and lending institutions. Financing approved for most applicants.
EXXONMOBIL
Discover Mobil 1 Lube Express — one of the fastest growing quick lube chains in the United States and part of one
of the largest quick lube networks in the world — and
benefit from an exciting business opportunity. In addition
to leveraging the Mobil 1, Mobil Super and Mobil Delvac
brands, we offer hands-on product and sales training and
a solid marketing program to provide you with all the tools
needed to help increase tickets and profits.
Advantages of Grease Lightning plan: We have excellent branding, in-store TV,
group purchase discounts, financing assistance, training and ongoing support.
Fast lube option: Participation and marketing rights
(license) agreement
Territory: National
Franchise fee: None
Average start-up cost: Varies depending on site location, building construction
and number of bays
Individual qualifications: Branded Mobil 1 Lube Express, and the facility must meet
branding requirements
The Grease Monkey concept was founded in 1978 and is based in Greenwood
Village, Colorado. Grease Monkey currently has 245 locations. The company’s plan is
available in the United States and Mexico.
Support offered:
Training: ExxonMobil gives you access to a wealth of training resources to help
grow your business and increase your profitability.
Equipment: Program is available.
Signage: Mobil 1 Lube Express signage produced by ExxonMobil vendor is required
under the program.
Advertising: National advertising, national consumer promotions and radio/print
ads that can be customized.
Site selection: Comprehensive demographic/car count data available to help you
identify the best sites.
Credit cards: ExxonMobil credit card program gives customers the convenience
and flexibility of paying for service with their Exxon or Mobil credit card or another
nationally accepted credit or debit card; includes marketing access to credit card
database.
Customer warranty: Lubricants warranty included without requiring customer
registration.
Building construction: Three- and four-bay blueprints are available.
Financial assistance plan: Mobil 1 Lube Express participants can receive up-front
funds.
Advantages of ExxonMobil plan: Mobil 1 Lube Express can help independent
installers grow their businesses by enabling them to leverage the power of Mobil
1— the world’s leading synthetic motor oil brand — as customers’ synthetic and
premium lubricant needs increase.
For more information contact: 800.667.6680
n
mobil1lubeexpress@exxonmobil.com
GREASE LIGHTNING
Grease Lightning helps strike the right balance, helping owner/operators build a
dynamic, profitable business, while also focusing on community involvement. Our
unique model features our trademark “Mechanic on Duty” to take express auto service to a new level. We are also proud to support owner/operators with charitable
initiatives and strong cause-marketing assistance.
Fast lube option: Franchise, license agreement
Territory: National, currently in northeast and midwest, but expanding nationally.
Franchise fee: $30,000, financing options available
Average start-up cost: $50,000-$85,000 (can assist with financing)
Royalty percentage required: 3% royalties, 1% marketing = 4% total
Individual qualifications: No specific requirements
Support offered:
Training: Extensive training with our corporate training team.
Equipment: We can provide turn-key opportunities, including all needed equipment.
Signage: We provide numerous branding options with illuminated signage.
Advertising: We have an in-house marketing department that assists each operator
with customized programs.
Site Selection: We prefer to take point on site selection and work closely with any
potential operator.
Credit Cards: We offer our own Grease Lightning credit card and some financing
options for zero-credit customers.
Building Design and Construction: We can retrofit an existing structure or work
with you on a new build.
Financial Assistance Plan: We provide financial assistance and have multiple
financing programs.
3 www.noln.net For more information contact: Ben Thompson, 402.578.4600
ben@mygreaselightning.com n www.mygreaselightning.com
GREASE MONKEY FRANCHISING
Fast lube option: Franchise, license agreement, signage agreement
Territory: International, national
Franchise fee: $30,000
Average start-up cost: $400,000-$1,500,000
Individual qualifications: $500,000 minimum net worth; looking for an individual
or group with an appreciation of a proven system.
Support offered:
Training: One week at corporate offices; two weeks in center.
Equipment: Provides proprietary vendor contracts with discounts.
Signage: Provides a standard proven image and sign program.
Advertising: Provides a proven advertising program with national name recognition.
Credit cards: Provides credit card contacts and programs.
Site selection: In-depth site selection services and lease/purchase assistance.
Customer warranty: Provides service warranty tracking and maintenance.
Building construction: Full plans for building/construction.
Financial assistance plan: Relationships with many preferred lenders.
Advantages of Grease Monkey plan: Turnkey program with 35-plus years experience.
For more information contact: Chuck Prentner, 303.454.3453
chuckp@greasemonkeyintl.com n www.greasemonkeyshine.com
JIFFY LUBE INTERNATIONAL
Jiffy Lube International Inc. was founded in
1979 and is based in Houston, Texas. The
company currently has 2,030 locations.
Territory: U.S. and Canada
Franchise fee: None
Average start-up cost: $196,500-$331,500
Royalty percentage required: Ramp up royalty over 18 months starting at 0%
for the first 6 months; up to 3% for the fourth six-month period and thereafter
(includes a 1% prompt pay discount).
Individual qualifications: Net worth of $450,000 without personal residence,
$150,000 liquid.
Support offered:
Training: We believe quality training is the foundation for building your business. Jiffy Lube is the only quick lube training program to earn the prestigious
Automotive Service Excellence (ASE) training provider certification and one of only
three franchisors (McDonalds, Starbucks and Jiffy Lube) to earn college credits
for their training program from the American Council on Education. Our training
covers topics ranging from safety, protection of the environment, product knowledge, customer service, store positions, preventative maintenance and management training. Jiffy Lube allows our franchisees to provide continuing education
for employees who are interested in personal and professional development and
career advancement, including the ability to apply credits toward an associate or
college degree.
Equipment: Supply and make suggestions.
Signage: Supply and make suggestions.
Advertising: National radio, TV and print program; reminder mail and local advertising assistance.
Site selection: Demographic studies/on-site help, including access to the services
of Baum Realty Group for site identification, selection and lease or purchase negotiation.
Credit cards: Processing arrangements.
Customer warranty: Through Pennzoil.
Building construction: Standard plans and advice.
Other: Proprietary point-of-sale system, national fleet accounts.
Advantages of Jiffy Lube plan: As the industry leader and pioneer of the quick lube
industry, Jiffy Lube provides robust tools, resources and support to its franchisees.
For more information contact: Jiffy Lube Development, 800.327.9532
jiffy-lube-development@shell.com n www.jiffylube.com
KWIK INDUSTRIES
Kwik Industries, Inc. was founded in 1984 and has completed more than 368 fast
lube, lube/tune and carwash facilities nationally. Kwik Industries, Inc. is based in
Dallas, Texas.
Fast lube option: License agreement
Territory: National
Franchise fee: None
Average start-up cost: $2,000,000 with 15-20% down
Individual qualifications: Good credit and experience dealing with people
Support offered:
Training: Three weeks training on-site.
Equipment: Distribute full line of equipment.
Signage: Provide complete signage package.
Advertising: Co-op advertising program.
Site Selection: Selected by availability of current demographics.
Credit Cards: All major credit cards accepted.
Customer Warranty: Building and equipment for one year.
Building Design and Construction: Engineer plans, build from ground-up and
install equipment.
Financial Assistance Plan: Assist with in-house financing and third-party financing.
Advantages of Kwik Industries plan: No franchise fees or royalties. Owned and
operated by individual owners.
For more information contact: Ray Ellis, 972.458.9761
ray@kwikind.com n www.kwikind.com
LUBEPRO’S INTERNATIONAL
LubePro’s International, Inc. was founded in 1978 and is based in Cherry Valley,
Illinois. LubePro’s International currently has 31 locations.
Territory: National
Franchise fee: $30,000 for the first location
Average start-up cost: Varies depending on site location, building construction
and number of bays.
Individual qualifications: Net worth of $400,000 with $150,000 liquid
Support offered:
Training: Will provide training at start-up and ongoing support.
Equipment: Vendor contracted.
Signage: Vendor contracted.
Advertising: Handled through an ad agency.
Site selection: Will provide assistance with site review and assistance.
Credit cards: Vendor contracted.
Customer warranty: The standard warranty is three months or 3,000 miles.
Building design: Will provide complete building construction plans.
Financing: No financing available.
Advantages of LubePro’s plan: More than 30 years of experience in the oil and lube
industry. Professional support with marketing, training and operations.
For more information contact: Ray Keating, 800.654.5823
rayk@lubepros.com n www.lubepros.com
NORTH AMERICAN LUBRICANTS
North American Lubricants is a premier bulk lubricant supplier to the professional
installed market. NAL was founded in 1999 with a focus on providing lube operators with the same high-quality, licensed product as the major oil companies at a
lowered COGS.
4 www.noln.net Territory: National
Franchise fee: None
Average start-up cost: Varies by region
Support offered:
Training: Provide both on-site and online product and sales training. Additionally,
offer services to assist in fleet acquisition. Benchmark quick lube visits available.
Customer warranty: All of our products carry a full warranty and meet all of the
most current licensing specs.
Advantages of North American Lubricants plan: Our company was founded by
quick lube operators, and we offer the fairest and most flexible programs in the
industry. Our goal is to structure each plan to suit the individual needs of each customer. We offer the most diverse products in the industry, including a performance
chemical line, a full eco-friendly line and a host of premium products.
For more information contact: Kyle Read, 480.624.5802
kread@nalube.com n www.nalube.com
OIL CAN HENRY’S
An innovative quick lube industry leader, Oil Can Henry’s was founded in 1988 and
is based in Tualatin, Oregon. Oil Can Henry’s, which has built a strong brand as “The
One You Can Trust,” has 88 centers.
Territory: National
Average start-up cost: $237,000-$300,000 depending on size
Royalty percentage required: 5.5%
Individual qualifications: $300,000 liquid; $750,000 net worth without residence
Support offered:
Training: Training is a five- to six-week intensive course in automotive principles
and procedural training on specific OCH’s lubrication methods. After completion
of the automotive theory principles and procedures courses, OCH’s managers and
franchise owner-operators receive training on all aspects of running a successful
business, including day-to-day operations, purchasing, inventory control, scheduling, financial controls, advertising and employee motivation.
Equipment: Franchisee benefits from purchase contracts negotiated with vendor.
Signage: National contracts, standardized logo and graphics.
Advertising: One percent marketing fund; system-wide marketing program.
Site selection: Managed by franchisor.
Credit cards: All major credit cards accepted.
Building construction: Managed by franchisor.
For more information contact: Marsha Emerson, 800.765.6244
info@oilcanhenry.com n www.oilcanhenrys.com
OILSTOP, INC.
OilStop, Inc. was founded in 1988 and is based in Rohnert Park, California.
Territory: Regional (West Coast)
Average start-up cost: $250,000
Individual qualifications: No experience preferred; net worth of $1 million
Support offered:
Training: Twelve weeks at corporate site for manager; one week each for up to
eight staff members at our corporate stores.
Equipment: Selected equipment package; proprietary design and manufacture.
Signage: Complete sign packages; drawings for bids/construction.
Advertising: Five percent ad contribution; produced, purchased and placed by corporate marketing.
Site selection: Provides site criteria and demographics; corporation must approve
site.
Credit cards: Provides special credit card processing with very competitive pricing.
Also provide oil company card.
Customer warranty: Satisfaction guaranteed.
Building construction: Provides complete set of plans.
Financial assistance plan: Help with financing with banks or SBA.
Other: Proprietary computer system with sales tracking, labor control, time clock,
inventory, etc.
Advantages of OilStop plan: High level of guest satisfaction. High level of business
management and control. The most excellent service process and training materials.
For more information contact: Gary Woo,
franchising@oilstopinc.com n www.oilstopinc.com
PHILLIPS 66 LUBRICANTS
Lube Shop is a fast lube program from Phillips 66 designed
to help operators open, or enhance, successful, profitable
fast lubes. The Lube Shop program is offered through
Phillips 66 Lubricants Marketers and features Conoco,
Phillips 66, 76 Lubricants and Kendall Motor Oil. The program is designed to provide the flexibility to accommodate the diverse needs of independent operators.
Fast lube option: Signage agreement, other
Territory: National
Franchise fee: None
Support offered:
Training: Several training options are available through industry-leading companies. Training workshops cover a wide range of topics, including hiring and training,
customer service, effective service procedures and tips for add-on selling. Custom
workshops and on-site consultations are also available.
Equipment: A complete equipment list that includes everything for the operation
of a quick lube is available upon request.
Signage: A comprehensive image program to support the sale of high-quality
lubricant products. Independent operators have access to the Phillips 66 Oasis
Image System that is implemented at all the branded fuel outlets across the United
States. A custom sign package is available featuring lighted street signs, exterior
building signs and framed interior point-of-sale signs.
Advertising: Building awareness about your business is critical. The Lube Shop
manual serves as a resource for information on special promotions, direct mail
options, collateral materials and media advertising.
Site selection: Program partners can provide detailed demographic, market profile
and automotive expenditure reports to evaluate and select a suitable site for a
Lube Shop.
Credit cards: A branded credit card program is available. Phillips 66 offers pro
prietary personal and business gasoline credit cards. Cardholders can use their
cards at branded locations across the United States.
Building construction: Complete prototype plans are available through participating architects. The three-bay plan includes a set of reproducible plans with supporting AutoCAD drawings.
Financial assistance plan: It is recommended that you work with your local lending
institutions. Financial projection worksheets are available.
Advantages of Phillips 66 Lubricants plan: Branded program provides access to all
four Phillips 66 Lubricants brands. Opening a Lube Shop gives you a trusted name
to stand behind, as well as access to a full line of Conoco, Phillips 66, 76 Lubricants
and Kendall Motor Oil, fluids and greases. From synthetics and synthetic blends to
high-mileage oils, innovative, high-quality products and trusted brands are available to help build a successful lube business. The program is designed to be flexible to accommodate the needs of independent operators.
For more information contact: 832.765.2155
rsc@lubeshop.com n www.phillips66lubricants.com
QUICKCHANGE
QuickChange was founded in 1997 and is based in Cleveland, Ohio. Turnkey modular oil change units are also available.
Territory: Regional
Individual qualifications: Ability to invest $250,000 and liquid assets of $75,000
Support offered:
Training: Complete training program.
Equipment: We sell and install building and equipment.
Signage: All signs are specified.
Advertising: Part of training and support.
Site selection: Help with selection and demographics.
Building construction: We manufacture and sell modular buildings with state approval.
5 www.noln.net Financial assistance plan: We can help with financing and banking needs.
Advantages of QuickChange plan: More than 20 years of experience in fast lube
business; 11 operating stores in the Cleveland, Ohio-area and two franchises open.
For more information contact: Tim LaGanke, Jr., 800.745.0863
gank@quickchangeoil.com n www.quickchangeoil.com
SERVICE PRO
All Service Pro products are designed to provide professional installers with exceptional quality and performance-coupled with the expertise and the support of a
national network of licensed and approved distributors. Service Pro is based in
Montrose, Colorado.
Fast lube option: License, signage agreement
Franchise fee: None
Average start-up cost: Varies
Individual qualifications: Determined by the local Service Pro distributor
Support offered:
Training: Service Pro has a national network of authorized distributors and trained
professional sales representatives to support and train the fast lube industry.
On-site and virtual training is available through local distributors.
Equipment: Service Pro distributors provide a comprehensive equipment offering.
Exact equipment needs and pricing are determined by the distributor.
Signage: Custom sign design services are available for Service Pro featured fast
lube locations. Details and assistance are available from the local distributor.
Advertising: Service Pro offers advertising assistance including point of purchase,
service reminder stickers, consumer-targeted materials and local support.
Site selection: Service Pro offers a free facility survey with summary recommendations. Details and assistance are coordinated by the local distributor.
Credit card: Service Pro does not offer a credit card program at this time.
Customer warranty: All Service Pro products are warranted to meet or exceed the
OEM requirements for the intended applications. Service Pro offers an extended
warranty protection for specific Service Pro products and services. Details and
assistance are available from the local distributor.
Building design and construction: Service Pro does not provide complete building
plans for fast lube operations. Service Pro does provide interior and exterior paint
codes and recommendations for building appearance and related products. Details
and assistance are available from the local distributor.
Financial assistance plan: Service Pro does not offer a financial assistance plan at
this time.
Financing: Service Pro does not offer financing at this time.
Advantages of Service Pro plan: Service Pro combines premium quality products,
exceptional value and local distributor support to enable professional installers to
operate more efficiently and profitably. In an industry that has many installers competing with the same brands in the same markets, Service Pro brings a new opportunity to increase profits, services and stand out in the crowd. Distinctive exterior
and interior imaging, premium formula lubricants, professional maintenance chemicals, OEM series filters, coolants/antifreeze and a complete offering of accessories
provide a tremendous advantage for the Service Pro featured fast lube operator.
For more information contact: Sherry Burr, 800.313.2463
n
www.service-pro.com
SHELL LUBRICANTS
Shell Lubricants offers several programs to support those interested in running successful
businesses in the quick lube industry. Under the
Pennzoil brand, the company offers the original
no-franchise quick lube — Pennzoil 10-Minute
Oil Change Center (PTMOC). This program brings
a modern look and programs that will specifically support the
PTMOC operators. In addition to the PTMOC program, Pennzoil and Quaker State
offer “We Feature” image programs. These image programs allow installers the ability to portray a clear association with either the Pennzoil or Quaker State brands,
while maintaining their own identity as the primary brand of the facility.
Fast lube option: License agreement, signage agreement
Territory: National
Franchise fee: None
Average start-up cost: Commensurate with local market for business start-up costs
Individual qualifications: Flexible
Support offered:
Training: Account managers will meet with operators to discuss training needs.
Customers can then leverage Web-based and face-to-face training programs.
Equipment: Nationally negotiated rates with major equipment suppliers; funding
for equipment done as part of program funding.
Advertising: Shell offers a variety of national programs, business development and
customer retention tools, as well as co-op to fund local efforts that can help you
attract and retain customers.
Site Selection: Demographic report studies.
Customer Warranty: Pennzoil offers up to 15-years/500,000-miles and Quaker State
offers a 10-year/300,000-mile lubrication warranty free to all customers.
Advantages of Shell plans: Shell brings with it the most extensive experience in the
industry and a global organization that is committed to your success, while providing the installer the freedom to run their business to maximize profits.
For more information contact: 800.237.8645, www.shell.com
SINCLAIR DINO LUBE
The Sinclair Dino Lube program was founded in 2010.
Fast lube option: License
Territory: National
Franchise fee: None
Average start-up cost: None
Individual qualifications: Operators interested in the Sinclair Dino Lube program
should be highly motivated, sufficiently capitalized and have expertise in the fast
lube industry.
Support offered:
Equipment: Sinclair has partnered with a leading aftermarket supplier of automotive shop supplies to offer Sinclair Dino Lubes a one-stop-shop for filters, wiper
blades, chemicals, hardware, tools and shop supplies all at heavily discounted prices.
Increase your margins through Sinclair’s unique partnership with nationally recognized partners.
Signage: Sinclair offers flexibility through co-branding opportunities with operators.
Sinclair respects the operator’s local brand presence and desires only to enhance
the already established location with a nationally recognized brand. If desired, the
operator may also become a fully branded Sinclair location.
Advertising: Sinclair offers local co-op advertising for locations. In addition, each
Dino Lube will be added to the Sinclair Oil smartphone app which will provide promotional advertising and sales campaigns.
Credit cards: The Sinclair Dino Lube allows operators to connect each location to
the expansive Sinclair credit card network. Sinclair advertises several cards providing discounts to consumers while also offering extremely low interchange fees for
operators — some cards as low as 10 cents. More than 2,200 locations nationwide
accept the Sinclair card deck, making your location recognizable and appealing to
customers throughout the country. The credit card program encourages repeat customers and builds customer loyalty.
Customer warranty: Sinclair offers a full range of products, oils, greases and antifreeze. Steeped in tradition, Sinclair Oil has been a respected name in lubricants and
motor oils for nearly 100 years. Our lubricants are blended with only the highest
quality base stocks and premium additives, ensuring you the best possible product.
Licensed dexos1 and full synthetic motor oils are also available, in addition to conventional oils. Our full product line also offers an extensive selection of heavy-duty,
agricultural and industrial lubricants.
Advantages of Sinclair Dino Lube plan: The Sinclair Dino Lube program offers
opportunities to independent quick lube operators looking for extra support from a
trusted brand. Sinclair’s well-recognized and nearly 100-year-old brand and dinosaur
trademarks add prestige and confidence to any location, but without the pressure of
big name lube centers. Because we trust our independent operators to successfully
maintain their business, we offer flexibility and limited support to Dino Lubes. The
Dino Lube program does assist locations with POS materials, co-op advertising and
connects every location to the vast, nationwide Sinclair credit card network. Enjoy a
strong brand image combined with quality products at competitive pricing.
For more information contact: Darrin Flitton, 801.524.2700
UNIVERSAL BUILDINGS
Albert Shinn has been in the business of building glass carwash and quick lube
structures and equipment since 1977. Our companies have the most value-packed
lube and carwash buildings available anywhere.
Fast lube option: Other
6 www.noln.net Territory: International, national, regional
Franchise fee: None
Individual qualifications: N/A
Support offered:
Training: Comprehensive training program.
Equipment: Total equipment package with everything needed to operate a fast lube
or carwash.
Signage: Can provide signage upon customer’s request.
Site selection: Provides site selection and demographics, must be approved by
buyer.
Customer warranty: One-year warranty, expressed manufacturer’s warranty on
equipment.
Building construction: Custom pre-engineered.
Financial assistance plan: Financial assistance with banks or SBA.
Advantages of Universal Buildings plan: Pre-engineered buildings have a lower
cost, better quality and save time.
For more information contact: Albert Shinn, 480.440.8013
alshinn@aol.com n www.universalbuildingsllc.com
VALVOLINE
VALVOLINE EXPRESS CARE
The Valvoline Express Care program originated in 1999
and now has 333 service centers operating nationally.
Through award-winning imaging, on-site business consulting and growth-oriented marketing support, we provide an excellent system for profitable quick lube operations. Valvoline’s more than 140 years of experience under
the hood and 25 years growing and managing quick lubes
will provide the insights and tools you need. Valvoline and
Express Care are based in Lexington, Kentucky.
Fast lube option: Signage agreement, other
Territory: National
Franchise fee: None
Individual qualifications: Current fast lube operation or some retail/automotive experience.
Support offered:
Training: Initial assessment and evaluation of site and business plus five days of
operation and marketing consultation. Valvoline Installed Business Consultants
will follow up with operators quarterly to discuss training and business needs.
Additional days available as needed for nominal fee.
PFP: Valvoline offers a Pay For Performance (PFP) Program, which rewards the operator for purchases made during the year. This allowance is earned on all purchases
billed directly by Valvoline and is based on a specified rate of payment and the
product mix purchased. The more you purchase, the more you earn.
Signage: Up to $20,000 in Express Care Signage available. Leased to the operator for
$1 per year; operator is responsible for maintenance and insurance.
Marketing: Valvoline has a variety of marketing solutions to increase oil changes
and average ticket prices, and draw consumers into Express Care locations. Valvoline
offers a choice of consumer promotions covering the entire year, as well as other
marketing solutions to help grow your business and increase customer retention.
Advertising: Installer promotions funded 100-percent by Valvoline. All purchases of
Valvoline products generate Installer Incentive Fund (IIF) marketing dollars to use
toward marketing activities and business development needs.
Site selection: Complete site demographic report available.
Customer warranty: A 10-year/300,000-mile Valvoline engine warranty is available.
Building construction: Building plans for two- and three-bay lubes are available.
Advantages of Valvoline Express Care plan: Bold, contemporary imaging along
with a strong brand name that communicates customers can have oil changes, as
well as other services done in a convenient time frame. Dedicated field support to
improve your operation and help you grow your business. The Valvoline Express
Care name means quality, premium brands that are proven, simple and trusted.
For more information contact: 800.622.6846, www.expresscare.com
VALVOLINE INSTANT OIL CHANGE
Valvoline Instant Oil Change was founded in 1986 and is based
in Lexington, Kentucky. VIOC currently has 868 locations. The
franchise is available nationally.
Territory: National
Average start-up cost: $200,000-$1,700,000, depending
whether real property and equipment are purchased or
leased.
Individual qualifications: Net worth of $600,000-$1,000,000; liquid assets of
$300,000 for lease locations; individuals considering the development of new
“ground up” facilities will require additional capital and/or credit capacity; operators
should have solid business experience and strong customer service focus.
Support offered:
Training: Five week intensive classroom/in-store training program; two weeks of onsite training; additional training programs offered.
Equipment: $1 per year lease for lube equipment.
Signage: No-interest lease for 120 months.
Advertising: General system fund designed to build brand awareness; direct mail
programs.
Site Selection: In-market assistance from real estate professionals; demographic
modeling and site analysis.
Credit Cards: Part of point-of-sale (POS) system
Building Design and Construction: Building plans provided and project management assistance.
Financial Assistance Plan: Incentive rewards up to $100,000 for converting competitive quick lubes to VIOC system.
Financing: Listed on Small Business Administration’s (SBA) franchise registry; lending relationships with third party financing sources.
Advantages of Valvoline Instant Oil Change plan: Benefits derived from a base of
more than 260 corporate-owned and operated centers; premium brand, state-ofthe-art operating and point-of-sale computer system; many areas still available to
be developed.
For more information contact: Gayle McMillin, 800.211.8778 ext. 7303
lgmcmillin@ashland.com n www.viocfranchise.com
VICTORY LANE QUICK OIL CHANGE
Victory Lane Quick Oil Change was founded in 1980 and is based in Ann Arbor,
Michigan. The company currently has 33 units open and an additional six franchises
sold in six master franchise areas.
Territory: National
Individual qualifications: Net worth of $350,000 including personal residence;
$100,000 to $200,000 liquid
Support offered:
Training: Comprehensive two-week training program for single-unit owners and
area franchise owners. Classroom, hands-on and follow-up training at franchisee’s
center.
Equipment: Discounted equipment rates.
Signage: Proprietary Victory Lane signage.
Advertising: In-house marketing department and agency assistance.
Site selection: Demographic site analysis and hands-on site selection assistance.
Credit cards: Discounted rates through banking partners.
Customer warranty: Offered.
Building construction: Pre-engineered buildings available, includes construction
drawings and specifications.
Financial assistance plan: Financing and leasing plans available through approved
suppliers/lenders.
Other: Comprehensive pre-engineered buildings (all equipment, computer system
and building included). All you need to do is hire your employees and order your
inventory to open. Use buying power to reduce material costs through our suppliers.
For more information contact: Derrick Oxender, 734.996.1196
dbo@victorylane.net n www.victorylane.net
7 www.noln.net Lube-Plus Programs
In addition to the many great programs available to current and prospective fast
lube operators, there is also an increasing number of what we call “lube-plus” programs. These are companies that offer a program whose focus is on holistic car care.
Below is a list of those companies that responded to our request for information.
HONEST-1 AUTO CARE
The Honest-1 brand is developed through superior training, support and a vast array
of franchise offerings. We are the country’s most trusted family of automotive
maintenance and repair centers.
Territory: National
Individual qualifications: $400,000 net worth, $100,000 liquid
Support offered:
Training: Provide a complete training program for all of our franchisees and employees called H-1 University.
Equipment: National vendor support.
Signage: Provided.
Advertising: Honest-1 works with our franchisees to develop detailed marketing
plans to help grow their businesses.
Site Selection: Assistance on a national basis.
Credit Cards: National program.
Customer Warranty: Yes, 12-month warranty on parts and labor.
Building Design and Construction: Yes.
Financial Assistance Plan: Yes, through a third party.
Other: Eco-Friendly Auto Care, the only 100-percent certified auto care company in
the world.
Advantages of Honest-1 Auto Care plan: A customer-centric model and a commitment to service with integrity sets Honest-1 apart in the growing, recession-proof
automotive care industry.
For more information contact: Chip Baranowksi, 480.223.1300 ext. 106
cbaranowski@honest-1.com n www.h1franchise.com
MEINEKE CAR CARE CENTERS
Meineke provides the opportunity to work with an established and proven automotive franchise company that
provides extensive automotive business training and field
support. Meineke Car Care Centers has 900 automotive franchises open worldwide.
ECONO LUBE
Fast lube option: Franchisee
Franchise fee: New center license $30,000; conversion
license $10,000
Royalty percentage required: The greater of an annual minimum royalty based on the percentages of gross revenue on identified categories.
Average start-up cost: Total estimated initial investment: $160,166 to $400,166
(depending on four-, five- or six-bay location)
Individual qualifications: No automotive experience required. Minimum net worth
$100,000-$200,000; minimum liquidity $75,000; minimum credit score 675.
Support offered:
Training: Four weeks of training at Meineke University in Charlotte, North Carolina
(two weeks of classroom training and two weeks of hands-on training.)
Equipment: New franchisees are provided with a product and equipment manager
who will guide them in equipment package selection, as well as inventory selection.
Signage: The product and equipment manager will also assist in selecting signs for
the new Meineke center.
Advertising: Meineke Car Care franchisees benefit from both a local and national
advertising program. Some of our advertising outlets include national television,
yellow pages, local search, direct mail and the annual Meineke Car Care Bowl.
Site Selection: Meineke provides a real estate team who will assist in the real estate
and site application process.
Financial Assistance Plan: Meineke provides franchisees with a financial manager
who will assist in finding financial assistance. Meineke is an SBA-approved company,
and we are also partners with Mount Pleasant Capital.
Advantages of Meineke Car Care Centers plan: Meineke is a leader in automotive
franchising with 94 percent brand recognition, strong unit economics, strong operational and technology support, as well as unlimited service potential. We also work
with current independent repair shops and help them brand and increase their business using the Meineke system. This conversion program provides incentives such as
lowered license fees and royalty discounts.
For more information contact: Jim Evans, 704.747.2991
jim.evans@drivenbrands.com
MIDAS INTERNATIONAL
MIDAS-SPEEDEE
Midas has co-branded more than 50 stores as Midas-Speedee facilities since 2008,
making it one of the fastest growing businesses in the industry.
Fast lube option: Franchisee agreement
Territory: National
Royalty percentage required: 5-6%
Individual qualifications: $200,000 net worth, $75,000 liquid
Advantages of Midas plan: Midas-SpeeDee affords national brand recognition with
Midas and a tested quick lube process with SpeeDee co-branded in the same facility.
For more information contact: Lauren Bergman, 561.383.3100 ext. 4235
lbergman@tbccorp.com n www.midas.com
SPEEDEE OIL CHANGE & TUNE-UP
SpeeDee Oil Change & Tune-Up celebrated its 30th anniversary in 2010. It has more
than 100 U.S. centers and 65 internationally.
Royalty percentage required: 5-6%
Individual qualifications: $300,000 net worth; $140,00 liquid assets
Support offered:
Training: Comprehensive two-week training program along with ongoing online
training for owners and staff.
Equipment: Identified selected vendors and suggested pricing; can assist with
ordering equipment.
Signage: National sign company provides signs to be installed by local vendors.
Site selection: Must approve site selected by prospects. We have a full-time real
estate group that can assist with location identification.
Advertising: 6 percent of sales collected for advertising; advertising group will assist
in developing a shop-level marketing plan.
Credit card: Franchises accept all major credit cards.
Customer warranty: Limited warranty on services.
Building design and construction: Prospect must secure local architectural support;
basic designs available.
Advantages of SpeeDee plan: We have more than 30 years experience serving franchisees around the country and internationally. We offer a full support program for
franchisees for marketing, operational support, guidance and training, and strong
vendor relationships that provide beneficial pricing options.
For more information contact: Jerry Cooper, 630.438.3000, jcooper@midas.com
Lauren Bergman, 561.383.3100, lbergman@tbccorp.com n www.speedeeoil.com
MILEX COMPLETE AUTO CARE
Milex has been repairing vehicles for 40-plus years. We offer a superior business
system and customized marketing and support services that provide entrepreneurs
with the means to capture their share of the billions of dollars being spent annually
on automotive repairs. At Milex, we believe that being honest in the work we do and
with the people around us is the only way to do business.
Territory: National
Individual qualifications: Net worth of $250,000-plus with $50,000 liquid capital
available. Enjoys automotive but experience not required. Enjoys retail environment.
8 www.noln.net Has good people skills with sales ability. Has a good work ethic and is skilled at team
building. Has integrity and ethics. Entrepreneur that can work within the framework
of a system. Has basic business skills and positive track record in other industries.
Self-starter that takes initiative with a positive attitude.
Support offered:
Training: Excellent training program, which includes two weeks of field training and
one week of classroom training.
Equipment: Equipment list provided for purchase through preferred vendors and
included in initial start-up costs.
Signage: Third-party vendors available to work with corporate templates.
Advertising: Marketing assistance, programs and flowchart available.
Site Selection: Assistance with site selection, including building research, lease negotiations and zoning assistance.
Credit Cards: Preferred vendors available.
Customer Warranty: Nationwide warranties available.
Building Design and Construction: Floor plans and layouts available.
Financial Assistance Plan: Proven management system provided by FDD, business
plan template and projection model criteria.
Financing: Third-party lender relationships established with commercial and SBA
lenders along with Boefly System.
Advantages of Milex Complete Auto Care plan: Proven management system, cobranding opportunities and excellent support system.
For more information contact: Ben Reist, 800.581.8468
breist@moranbrands.com n www.moranfamilyofbrands.com
PRECISION TUNE AUTO CARE
We are the recognized experts in automotive systems worldwide. What started as a small tune-up shop in Beaumont, Texas,
in 1976 has grown to become a recognized global leader in
the auto service industry providing diagnostics, scheduled
maintenance and repairs. Our brand proposition can best be
described as the successful combination of “customer care”
and “car care” services.
Fast lube option: Franchise, license agreement
Territory: International, national
Franchise fee: $25,000 (domestic)
Royalty percentage required: 6 to 7.5% plus 1.5% advertising fee.
Individual qualifications: $350,000 net worth; potential candidates should have
strong business management background; automotive background helpful.
Support offered:
Training: World-class management and technical training that is regarded as the
best in the business.
Equipment: National vendor partnerships provide our franchisees with easy access
to technical equipment, tools and parts.
Signage: Signage support available. Contact the PTAC Development Department for
more information.
Site selection: Site selection support available. Contact the PTAC Development
Department for more information.
Advertising: Turn-key marketing and advertising programs.
Credit card: We have a branded credit card program available to customers via GE
Capital.
Customer warranty: Most centers offer 12 months/12,000 miles; some offer 24
months/24,000 miles.
Building design and construction: Contact the PTAC Development Department for
more information.
Advantages of Precision Tune Auto Care plan: PTAC offers a proven operating system, effective brand leadership, turnkey marketing and advertising programs, a 24/7
Intranet community and world-class training and certifications.
For more information contact: Lee Oppenheim, 866.944.8863 ext. 211
lee.oppenheim@precisionac.com n www.precisiontune.com
Thanks to all the companies who participated. If you were not
included and would like to be, please email Misty Dolan at
misty.dolan@noln.net or call at 800.796.2577 ext. 202.

2013 Guide to Fast Lube Programs Franchises

Transcription

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