2015 program review

2015 PROGRAM REVIEW
www.thelamp.org
“Programs like The LAMP meet students
where they’re at – with technology and
media that’s relevant to them – and
provide students, teachers, and parents
with structured content and guidance to
navigate the multimedia environment...
learning shifts from being static and rooted
in core disciplines to interdisciplinary
studies that result in deeper learning.”
- U.S. Department of Education, National Education
Technology Plan 2016
ABOUT US
The LAMP provides hands-on learning
opportunities teaching people “The Three
Cs:” how to comprehend, create and critique
media. We focus on at-risk and underserved
populations that cannot typically afford media
programming in New York City and beyond.
MISSION
The LAMP prepares youth, parents and
educators to live, learn and thrive with media
and technology.
WE BELIEVE IN
• Critical curiosity
• Process over product
• Media literacy as a basic need
• Access for all
• Media for civic engagement
Page 4 | The LAMP
www.thelamp.org
OUR STUDENTS
60
Male
46%
Female
54%
51%
50
40
30%
30
17%
20
10
1.00.80.60.40.20.0
1%
3% Mixed Ethnicity
0 Ages
Ages:
4% East Indian
5-8
1%
9-13
14-18
19-44
45-65
5% Asian
10% Caucasian
38% Hispanic/Latino
40% African American
0
5
10
15
20
25
30
© 2016, The Learning About Multimedia Project, Inc. All rights reserved.
35
402015 Program Review | Page 5
PROGRAM OVERVIEW
E Elementary school-aged students
M Middle school-aged students
H High school-aged students
Commercials & Advertising Track
Digital Media Track
• Make/Break a Commercial E M H
• Critical Media Remix M H
• Make a PSA E M H
• Healthy Digital Relationships M H
• Photoshop Remix H
• Social Media Activism H
News & Reporting Track
Exploring Images & Video Track
• Making the News E M
• Video Poem E
• Reporting and Podcasting M H
• Make a Comic Book E M
• Citizen Journalism H
• Making Pictures, Telling Stories M H
• Documentary and Nonfiction Video H
Family Workshops
Also available
• Family Media Scavenger Hunt
• Digital Career Path
• Family Video
• Summer LAMPcamp
• Family Digital Media
• Professional Development
• Intergenerational Media Literacy
• Curriculum Licensing
•
•
Page 6 | The LAMP
www.thelamp.org
PROGRAM HIGHLIGHT:
DIGITAL CAREER PATH
Partner: New Settlement Community Center, The Bronx
Getting ahead in the 21st-century requires basic media and technology skills. Whether they’re
pursuing advanced training or starting a career, young people need to be able to comprehend,
create and critique media in order to take advantage of opportunities available through digital
learning and work resources. That’s why The LAMP partnered with New Settlement Community
Center to bring its acclaimed Digital Career Path programming to twenty out-of-school/outof-work youth ages 17-26, teaching them the skills they need to build a professional presence
online, develop and pursue their interests and interpret information online. By completing
entrepreneurial projects and digital portfolios, participants gained support and encouragement
and discovered a new world of opportunity and newfound skills. As one student said, “I’m more
of a quiet person, and with this project I started talking and sharing my ideas more. Normally
I’m a bit reserved with my ideas, but having them support my ideas and following up - it really
meant a lot.”
This program was generously funded by the Pinkerton Foundation.
© 2016, The Learning About Multimedia Project, Inc. All rights reserved.
2015 Program Review | Page 7
PROGRAM HIGHLIGHT:
BREAK THE SUPER BOWL
Partner: YMCA of Greater New York, McBurney
branch
Break the media, change the message! Of
the millions of people who watch the Super
Bowl every year, thousands would say they’re
not watching for the game, but instead to
catch the multi-million dollar commercials
peppered throughout. But at The LAMP’s
annual “Break the Super Bowl” event, teens
from the McBurney YMCA did more than just
watch commercials - they remixed them by
inserting original commentary challenging
the stereotypes and media tactics used by
top marketers to sell products and services.
Participants then shared their completed
broken commercials on YouTube in real time
during the game, and won prizes for pop-up
challenges offered by LAMP staff throughout
the night. One teen summed it up by saying,
“I actually found it challenging...it forced me
to think further, think more deeply about the
advertisements.”
Page 8 | The LAMP
www.thelamp.org
PROGRAM HIGHLIGHT:
CONNECT2TECH WITH
MEDIABREAKER
Partner: TASC (The After School Corporation)
Providing support to educators and afterschool program leaders is crucial for preparing
young people to live, learn and thrive in the
21st century. That’s why The LAMP teamed up
with TASC, along with five schools and their
programming partners, to provide training in
integrating critical media literacy using our
MediaBreaker video remix tool. Through a
series of group trainings and on-site coaching
sessions, The LAMP helped educators teach
media, technology and critical thinking skills
in a hands-on way that enriched programs
and curricula with new media. Empowering
teachers helps The LAMP reach more students,
and provides vital professional development
educators need to develop modern, innovative
education that connects with young people.
As one teacher said, “MediaBreaker is meeting
them where they are. It gives them a voice and they have a lot to say!”
This program was funded by the Hive Digital
Media Fund in the New York Community Trust
and the Pinkerton Foundation.
© 2016, The Learning About Multimedia Project, Inc. All rights reserved.
2015 Program Review | Page 9
PROGRAM HIGHLIGHT:
SHORT-FORM DOCUMENTARY
Partners: Adobe Youth Voices, United Nations
International School
Helping young people tell their own stories
and get involved in their communities is
critical to fostering active media engagement.
When racial discrimination in policing made
headlines in 2015, students leaped at the
chance to explore the issue for themselves
and find out what mainstream media weren’t
telling them. In the process, they created
their own documentary, #Every28Hours, and
learned firsthand about how media narratives
are created and shared. After the program,
student Jasmine said, “I remember thinking
at the beginning of this project, ‘this is just
going to be a film made by a bunch of 16-17
year-olds, who will actually care about what
we have to say?’ I realized that you can have
an impact on the world even if it feels like you
can’t.”
This program was funded by Taking IT Global.
Page 10 | The LAMP
www.thelamp.org
PROGRAM HIGHLIGHT:
MECA SUMMER ACADEMY
Partner: Manhattan Early College of Advertising
Most incoming freshmen start with the
basics. For students at the Manhattan Early
College of Advertising (MECA), that means
an introduction to how advertisements
and commercials are made, why they are
made, and for whom they are produced. The
LAMP brought Make a Commercial, Break
a Commercial to MECA’s summer academy
where freshman were learning the ropes
before starting the new school year. Students
were not only excited for their introduction to
advertising, but they also loved learning how to
use media for sharing their own ideas: “the fact
that I get to state my own opinion is so cool!”
© 2016, The Learning About Multimedia Project, Inc. All rights reserved.
2015 Program Review | Page 11
LEADERSHIP
Staff
ASSOCIATE BOARD
Alan Berry
Education Director
alan@thelamp.org
Matt Cohen | Director of Business
Development, IMC
Melanie Butler
Development Associate
melanie@thelamp.org
Zenzele Johnson
Education Associate
zen@thelamp.org
Emily Long
Director of Communications & Development
emily@thelamp.org
Hazel Gurland-Pooler | Co-producer, Ark Media
Benjamin Max | Executive Editor, Gotham
Gazette
Safeena Mecklai (Chair) | Associate,
Capalino+Company
Cheryl Pahaham | Director of Planning and
Product Development, New York State
Comptroller’s Office
D.C. Vito
Executive Director
dc@thelamp.org
BOARD OF DIRECTORS
John Banta (Chair) | Research Director, Vanity
Fair
Gillian Cassell-Stiga | Associate, Rankin & Taylor
Anderson Duff (Secretary) | Associate, Manett,
Phelps & Phillips, L.L.P.
Tom Gray | Vice President, Capalino+Company
Deepti Sharma Kapur | Founder and CEO,
FoodtoEat.com.
ADVISORY BOARD
Ingrid Hu Dahl |Next Gen Director, Bay Area
Video Coalition
Jennifer Proulx | Director of Professional
Development Programs, Educational Video
Center
Jorge L. Ramos | Senior Anchor, Telemundo
New York
Larry Smith | Founder, SMITH Magazine
Omar Lopez | Manager of Talent, Relay
Graduate School of Education
Steven J. Melzer | Director of Product
Solutions, Uncommon Schools
Joshua Teeple (Treasurer) | Partner, Grobstein
Teeple Financial Advisory Services, LLP
D.C. Vito | Co-founder, Executive Director, The
LAMP
Page 12 | The LAMP
www.thelamp.org
PARTNERS
Our Corporate + Foundation Partners:
Con Edison Foundation
Just Energy Foundation
Google
Sony Corporation of America
HASTAC
Taking IT Global/Adobe Youth Voices
Hive Digital Media Learning Fund
The Bay and Paul Foundations
Hyde and Watson Foundation
The Pinkerton Foundation
John D. & Catherine T. MacArthur Foundation
University of California, Irvine
Verizon Foundation
Our Programming Partners:
Arab-American Family Support Center
PS 49
Bronx International High School
PS 145
Brooklyn Public Library
PS 160
Convergence Academies
PS 307
Global Kids
Red Hook Initiative
Hamilton Grange School
TASC (The After School Corporation)
Hudson Guild
YMCA of Greater New York
Jamaica Learning Center
John Jay Secondary School for Law
Khalil Gibran International Academy
MECA (Manhattan Early College of Advertising)
New Settlement Community Campus
OBT (Opportunities for a Better Tomorrow)
© 2016, The Learning About Multimedia Project, Inc. All rights reserved.
2015 Program Review | Page 13
www.thelamp.org
110 W. 34th Street
Suite 807
New York, NY 10001
212-947-5267