Luther Burnsville Volkswagen James Mercer Luther

Inside this issue:
Dealership Showcase
Luther Burnsville Volkswagen
Industry Spotlight
James Mercer
The
Diesel
Debacle
Summer 2014
www.mada.org
Volume 10 • Issue 4
IN THIS ISSUE
8
Cover:
The Diesel
Debacle
33
Dealership
Showcase:
Luther
Burnsville
Volkswagen
34
Industry
Spotlight:
James Mercer
Table of Contents
2014 Executive Committee
President
Morrie Wagener, Morries Automotive
President Elect
Greg House, House Chevrolet
Treasurer
Mike Saxon, Inver Grove Ford Lincoln
Secretary
Rick Jensen, Jensen Motors, Inc.
Immediate Past President
Steve Brimhall, Minnesota Motor Company
Executive Vice President
Scott Lambert
EDITORIAL STAFF
Scott Lambert, Publisher
Ginger Lemke, Editor
MADA Minutes
AYES Tech Competition.............................4
Kjell Bergh Award.......................................4
Board Meeting Recap.................................5
On the Cover
The Diesel Debacle....................................8
MADA News
Cars Could Help the Poor.........................14
Dealers Are Good Neighbors
Good News...............................................16
Minnesota Auto Outlook
Comprehensive New & Used Vehicle
Information on Minnesota’s Automotive
Market.......................................................19
Dealership Showcase
Luther Burnsville Volkswagen...................33
Industry Spotlight
James Mercer...........................................34
PHOTOGRAPHY
Jim Mims, Mims Photography
SUBSCRIPTIONS
Minnesota Dealer Outlook is an official
Minnesota Auto Dealer Association
publication, provided Quarterly to Members
of the Minnesota Automobile
Dealers Association.
SUBMIT ADDRESS CHANGES TO:
Minnesota Automobile Dealers Association
200 Lothenbach Avenue
West St. Paul, MN 55118-3505
Phone: 651-291-2400 • Fax: 651-291-2894
Toll Free: 1-800-652-9029
Email: brom@mada.org
ADVERTISING SALES:
Ginger Lemke
Phone: 651-291-2400
Email: ginger@mada.org
www.mada.org
On the Cover:
Unhappy with the status of Diesel Fuel in the
State of Minnesota, MADA Executive Vice
President Scott Lambert lays out the empty
state of affairs in this week’s cover story.
Data Source Information for Minnesota
Auto Outlook on pages 19 - 32.
Exclusive source for new vehicle
registration data presented in Minnesota
Auto Outlook is R. L. Polk and Company, a
leader in providing detailed new and used
vehicle sales and registration statistics.
Data is available on a timely basis on the
internet.
For more information visit www.polk.com
Advertising Directory
Blue Cross Blue Shield MN............................. 25
CVR............................................................. 7
CliftonLarsonAllen..................................... 18
MADA Business Cards.............................. 29
MADA Direct Mail........................................ 6
MADA Endorsed Services and Vendors...... 6
Protective.....................................Back Cover
Reliable Plus.............................................. 25
Schmit Towing........................................... 25
Super America........................................... 15
StarTribune.......................Back Inside Cover
Wings Financial................Inside Front Cover
WIPFLI LLP............................................... 30
Visible Customer....................................... 15
3
MINUTES
AYES Tech Competitors in New York
A St. Cloud team, supported by MADA,
advanced to the national competition in New
York City April 23.
Apollo High School students Ethan
Vanlonden and Theodore Pillsbury, who
won the Minnesota AYES high school
competition, went on to compete against 29
other U.S. teams at the National Automotive
Technology Competition. Instructor Byron
Byker led his student team to an 11th place
finish at the competition.
From left, Ethan Vanlonden and Theodore
Pillsbury competed in the National
Automotive Technology Competition,
supported by MADA.
In the weeks prior to the contest, the
Minnesota team spent much of their spare time
preparing for the contest, which is a test of skill, a
measure of knowledge, and a race against the clock, all
rolled into one. The first day involved problem solving
at workstations that mimic discrete systems on vehicles.
The second day’s competition was to diagnose and
repair problems on the 2014 Lexus RX 350. Not only
did the students have to repair the car, but they had
to document the concern, cause and correction on the
repair order, as if the vehicle was a customer’s car at a
dealership.
Both seniors plan to continue in the automotive field.
Pillsbury, a technician at Gilleland Chevrolet’s Quick
Lube, plans to continue his automotive education.
Ethan Vanlonden plans to focus his engineering major
on Vehicle Wind Tunnel testing.
Kjell Bergh
Award
Kjell Bergh of Borton
Volvo has received
the 2014 International
Citizen award from
Twin Cities Business for
building bridges between
communities, at home and
abroad.
Bergh is a member of the
Consular Corps of Miami
and the Minnesota Consular Corps. In 1995 he hosted
the Royal family of Norway on safari in Tanzania, East
Africa. He also organized and participated in an official
visit by His Majesty King Harald and Her Majesty
Queen Sonja to the Tanzanian President, Benjamin
Mkapa. In 2000, he was appointed Honorary Consul of
the United Republic of Tanzania.
This nationally recognized competition--which was
developed in 1990 by the Greater New York Automobile
Dealers Association to help curb the shortage of
qualified automotive technicians and raise the level of
vocational/technical education standards in the public
school system--is celebrating its 25th year in 2014 as the Bergh is active in civic and charitable organizations in
preeminent competition of its kind.
each of his “three home countries”—the United States,
Norway and Tanzania.
4
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Board Meeting Recap
From left, members of the MADA Executive Committee: Front
row: Steve Brimhall, immediate past president; Mike Saxon,
treasurer; Morrie Wagener, president. Row 2: Rick Jensen,
secretary; Scott Lambert, executive vice president; and Greg
House, president-elect.
The MADA Board of Directors met June 4, 2014 at the
St Paul Hotel for their annual summer meeting. Among
the topics discussed by the board were:
• an upcoming Vendor Appreciation Event to
recognize sponsors of MADA events and
programs;
• setting the Annual Meeting date for Dec. 5, 2014
at the DoubleTree by Hilton Bloomington and
NADA Brunch Jan. 25 in San Francisco;
• reviewing the recent membership drive which
achieved 100% of Minnesota dealerships.
President Morrie Wagener thanked Scott Lambert for
reports on legislative, legal, and program developments.
From left, members of the MADA Board met at the St Paul
Hotel for the Annual Summer meeting. Front row: Steve
Brimhall, immediate past president; Michael Saxon, treasurer;
Dave Buerkle, foundation chairman; Cindy Wagener Robin,
AIADA Director.
Row 2: Mark Juettner; Chad Murphy; Morrie Wagener, MADA
president; Peter Hasselquist; Michael Stanzak.
Row 3: Paul Harpel; Mike Gallagher, GMADA president; Rick
Jensen, MADA secretary; Greg House, MADA president-elect;
Row 4: Scott Lambert, executive vice president; Steve Whitaker,
GMADA president-elect; Bob Nuss, chairman MADA Truck
Division.
CHOOSE YOUR NEWS
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Go to
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5
MADA Endorsed Services & Vendors
Computerized Vehicle Registration
CVR
Dealership Marketing
Visible Customer
F&I Products
Protective
Group Health Insurance
Blue Cross Blue Shield of MN
Delta Dental
ReliaStar Life
Workers Compensation
Ensure Agency
Midwest Family Mutual
Dealer Bond Program
Ensure Agency
Collections
Springer Collections
Check Guarantee/Credit Card Processing
Certegy / FIS
Disability Income Insurance & Section 125 Cafeteria Plans
American Fidelity Assurance
Call MADA for all of
your Direct Mail Needs.
651-291-2400 • 800-652-9029
OSHA, EPA & DOT Compliance/Training
ComplyNet Corporation
Fleet Fueling Program
SuperAmerica
Office Supplies
S & T Office Products
Uniforms and Linen Services
AmeriPride Linen and Apparel Services
Hole-In-One Insurance
Hole-In-One-USA
Pre-Paid Legal, Jim Gavin
Identity Theft Shield & Pre-Paid Legal Services
6
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COMIC CORNER
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7
The
Diesel
Debacle
Is it a debacle or a disaster?
It depends on what side of the
ownership question you are on.
8
www.mada.org
Scott Lambert
Executive Vice President
Amber Backhaus
Director of Government Affairs
• If you own a refining facility, gas station, truck stop, trucking
company or dealership, it’s a debacle. Which means it’s a bad mess, not
of your own making, but recoverable.
• If you own a diesel vehicle, especially an older diesel vehicle, it’s
probably closer to a disaster.
As values plunge for older diesels that are not rated for this mandated
fuel, owners will have to come to grips with the fact that the value lost is
unrecoverable. B-10 is not rated for use in any vehicles 2011 or older. For
the most part it’s also not rated for diesel
But in Minnesota, it’s the only diesel fuel sold
sedans from 2012 to present day. But in
six months of the year.
Minnesota, it’s the only diesel fuel sold six
months of the year.
If you own one of these vehicles, will it choke and die on the road as you leave
the gas station? No.
Are you going to suffer long term damage?
Probably.
Is this long term damage avoidable?
Maybe. If you don’t operate it in cold or hot weather, if you don’t let it sit too
long, and if you change your oil with the precision of a NASCAR pit team, you
have a better chance of avoiding problems.
But for those hard-working Minnesotans who leave gassed-up trucks at cabins,
fill their tanks in April* and can’t always get their vehicle in for an oil change
every 3,000 miles, it’s more of a problem.
*The average statewide low temperature in April 2014 was 32 degrees.
www.mada.org
9
The
Diesel Debacle
Is your used diesel vehicle worth a lot less? Absolutely.
What brought us to this sorry state of affairs? Greed, arrogance and stupidity
are all at the forefront.
Soybean and agricultural policy makers pushed for increased bio-fuel additives
for well over a decade. And, while they were slowed down for a bit, no one
really wanted to tell them that it was a bad idea to promote a fuel that vehicles
weren’t ready for. This is Minnesota, after all. Farmers and farm communities
hold considerable economic and political power. One would have hoped they
would have used it wisely. Sadly, they were blinded by the increase in soybean
prices that their policy was driving.
...new vehicle models were not ready and that tens of Looming problems were simply
thousands of legacy vehicles already on the road would plowed over.
likewise have problems.
Throughout the debate, motor
vehicle manufacturers and dealers were of single voice on the issue: if the fuel
works in our vehicles, that’s great. But, if the fuel is not rated for the
vehicles--or if it affects a vehicle’s warranty--then it’s a problem. As we
approach statutory deadlines for this policy, the factories were adamant that
many of their new vehicle models were not ready and that tens of thousands
of legacy vehicles already on the road would likewise have problems.
What part of “this fuel doesn’t work for these vehicles” policymakers failed
to understand is one of the perplexing questions in this unfolding economic
tragedy.
The state government, whose primary duty in this instance is to ensure a
reliable fuel supply, didn’t just turn a deaf ear to consumer concerns; they
actively encouraged this destructive policy. Governor Dayton’s Bio-Diesel Task
Force, (made up of farm groups, agriculture department personnel, refiners,
truckers, and oil jobbers, all housed and staffed by the state Department of
Agriculture) which was charged with the implementation of this nationally
unique policy, actively ignored pleadings from the new car industry. The
economic damage to consumers was not their concern as long as their
interests were being well served.
On the eve of this new mandate’s effective date, the Bio-Diesel Task Force
discovered to their horror that Minnesota law was going to require appropriate
10
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signage at gas stations to inform consumers about the content of fuel they
are pumping into their car or truck. This unprecedented declaration to
consumers could not stand. So, as you would expect, this panel of unelected
officials without consumer representation passed a motion asking the Director
of Weights and Measures to ignore state law and use FTC-required pump
labels (approximately 3 by 3 inches) at Minnesota gas stations until they can
legitimize their cover-up with a new law next year.
Throughout this debate, appeals by MADA
and the manufacturers to the Governor’s ...service managers can expect reactions ranging
office as well as the Commissioner of
from shock to dismay to anger.
Agriculture were dismissed or ignored.
Meanwhile, forestry and mining interests took a prudent “don’t put that stuff
in our expensive equipment” tack and wisely gained their own exemptions
from the mandate.
Dealers and manufacturers sponsored legislation to delay the mandate, but
DFL House legislative leaders shuttled their bill to the agriculture committee
where it stayed in the Chairman’s bottom drawer. The Senate held one
hearing in the Commerce Committee but, with the Senate Agriculture
Committee ready to also swallow the bill, it was eventually dropped.
Ordinary consumers were left unheard, uncared for, ignored and with no seat
at the table.
When these customers end up in a dealer’s service bay and are delivered the
bad news about their precious and expensive vehicles, service managers can
expect reactions ranging from shock to dismay to anger.
And remember, we’re moving to B-20 in just four short years.
www.mada.org
11
ACTION:
The
Minnesota 1st state in the nation to pass a biodiesel
content mandate – at 2%
Diesel Debacle
2002
OTHER NOTES:
Trucking fleets primary focus;
Permanent exemptions provided for mining, railroads, and
nuclear facilities
PRODUCTION:
15 million gallons of biodiesel produced nationally
ACTION:
9•29•05
2% mandate became effective
ACTION:
12•23•05 Governor suspends mandate for 21-days due to fuel quality
issues
ACTION:
Governor Pawlenty and legislature add staggered increases
from 5-20%
OTHER NOTES:
Impact on trucking fleets still the main focus;
Timber added to exemptions, which became temporary
2008
ACTION:
PRODUCTION:
2009
700 million gallons of biodiesel produced nationally
ACTION:
MN mandate increases to 5% biodiesel year-round
Manufacturers begin to introduce more diesel passenger
vehicles into the US market in response to new federal CAFÉ
standards
5•1•09
ACTION:
ACTION:
Alliance of Automotive Manufacturers meets with top
Minnesota officials to voice concerns about non-compatible
vehicles
Fall
2012
2012
Dayton Administration defers increasing to B10 due to
supply issues
OTHER NOTES:
Exemptions expanded and extended until 2015
ACTION:
2013
Dayton Administration authorizes increase to B10
PRODUCTION:
1.8 BILLION gallons of biodiesel produced nationally
ACTION:
Legislature tweaks biodiesel statute
OTHER NOTES:
Prospect for B20 delayed until 2018; additional exemptions
granted and all made permanent
12
2014
7•1•14
ACTION:
B10 only diesel fuel allowed to be sold at retail in MN
www.mada.org
What to Watch for When Using B10
in Non Approved Vehicles:
Biodiesel can attract water and also deteriorate with age. Small amounts of biodiesel
can get into the engine oil, but unlike petroleum diesel, it does not evaporate over time.
This can cause the oil level in the engine to rise and can affect the quality of the oil.
With B10, be on the lookout for:
Vehicle stalling and poor
performance which may
Engine damage – or even failure
– which may be caused by biodiesel
be caused by clogging of
fuel filter by soaps formed by
biodiesel components such as
products of biodiesel aging or
production contaminants.
that has not evaporated after it enters
the engine oil during particulate
trap regeneration. The oil becomes
diluted, which then forms sludge as
the biodiesel degrades in the engine
oil and starves the engine bearings of
lubrication.
With B10 the mandated fuel on the market, customers
driving non-rated vehicles should take the following into
consideration:
• Routinely check the engine oil to ensure the level is
not getting higher.
• Biodiesel fuel quality can degrade with time. More
frequent refueling provides the best opportunity to
ensure a supply of fresh fuel.
• Storage at hot ambient temperatures may
accelerate biodiesel degradation.
• At colder temperatures, B10 can gel much faster
than other diesel fuel.
From left to right: new filter; a filter at 10,000 miles using conventional
diesel; a filter at 9,000 miles using greater than 5% biodiesel.
Premature fuel filter clogging and more frequent fuel
filter service which may be caused by the switch between using
conventional diesel (which will be available from October – March)
and B10, which will be the only fuel available from April-September.
B10 Sales Schedule:
Diesel cars and light-duty pickups model year 2011 and
earlier are not rated to accept biodiesel blends of more
than 5%. Beginning July 1, 2014, 10% biodiesel (B10) will
be the only fuel available for sale in Minnesota’s retail
marketplace during certain months.
Under Minnesota’s bio-diesel Mandate:
B10 is the only diesel fuel you can purchase
• July 1 – September 30, 2014
• April 1 – September 30, through 2017
• April 1 – September 30, 2018 and each year thereafter, B20
will be the new mandated diesel fuel
MINNESOTA AUTOMOBILE DEALERS ASSOCIATION
200 Lothenbach Ave | West St. Paul, MN | 800.652.9029 | 651.291.2400 | www.mada.org
Scott Lambert | lambert@mada.org | Amber Backhaus | amber@mada.org
MADA NEWS
Cars Could Help the Poor
For many low-income families, automobiles are a key to a better life
Most Americans are driving less. After adjustment for
population growth, miles driven per year have dropped
8.9% since peaking in 2005.
But a new study conducted by the Urban Institute
and the Universities of California and Maryland
suggests there is at least one group that should drive
more, not less: low-income residents of high-poverty
neighborhoods.
...members of a subgroup who had access to a car
were twice as likely to find a job
Cars are expensive to purchase and to maintain, even
more so for families with severely limited resources. A
low-income household that is somehow able, inclined,
or afforded the opportunity to buy a car might also
do many other things to get ahead. Motivation,
opportunity, or both could be key.”
Cars may not be the emblem of freedom and status
The study examined neighborhood quality,
that they were 30 years ago. However, even as highly
neighborhood satisfaction and employment outcomes
educated millennials and baby boomers fantasize about
for almost 12,000 families receiving federal housing
car-free cities, car access is still indispensable for many
vouchers in 10 large U.S. cities. The study concluded
families seeking safety and economic security.
that voucher recipients with cars tended to live and
remain in better neighborhoods—places with less
poverty, stronger
housing markets and ...car access is still indispensable for many families
lower health risks.
seeking safety and economic security.
Cars also mean better employment outcomes. In one
major study, members of a subgroup who had access to
a car were twice as likely to find a job and four times as
likely to remain employed as those without a car.
Even though many of us believe that driving is
inherently superior to public transit, the study concludes
that the importance of automobiles arises because
public transit systems in most metropolitan areas are
slow, inconvenient, and lack sufficient metropolitanwide coverage to rival the automobile.
According to one of the leaders of the study, Rolf
Pendall, “More research is needed to determine if the
relationship is casual or associative, that is, whether
the car is the catalyst or if there is something deeper
at work, of which the car is simply one manifestation.
14
www.mada.org
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2) Illuminate
1) Diagnose
Bottom Line Benefits
• Attract and retain more customers for less
money
• Sell more vehicles and increase repeat
business
• Service more vehicles while increasing
average spend per RO
• Increase market share and customer
loyalty
• Create a database of customers with the
highest lifetime value for your dealership
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5) Measure
3) Design
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Email
Postal
Phone
15
Dealers Are Good Neighbors
MADA salutes Minnesota new vehicle dealerships and dealership employees
who make their communities a better place to live.
Some services include durable medical equipment,
communication devices and respite care for full-time
family caregivers. Kolar
Toyota became title
sponsor of the event
in 2007. Since their
involvement, more than
$1,000,000 has been
raised for the cause. The dealership is actively involved
with the year-round planning of the tournament.
Food Drives
2014 Kolar Toyota ALS
Walleye Tournament
The 19th Annual ALS Walleye Tournament was a huge
success with 162 two-person teams fishing for record
weights for a total of six fish. Even though the teams
battled rainy
breezy conditions,
a whopping
$171,525 was
raised.
All proceeds from
the event go to
fight Amyotrophic
Lateral Sclerosis (ALS), also known as Lou Gehrig’s
Disease. The ALS Association, MN/ND/SD Chapter
provides services at no charge to individuals with ALS.
16
Brandl Motors in Little Falls hosted a test drive
fundraiser for the National FFA Organization in
support of local FFA chapter leadership programs. A
$400 donation was made from the test drives in the
RAM Truck brand vehicles.
Luther Automotive’s fourth annual “Drive to
Serve” event partnered with Coon Rapids-based
Feed My Starving Children. Volunteers packaged
723,000 meals for children in Haiti. To assist with the
needy in Minnesota, Luther Auto partnered with the
Emergency Foodshelf Network, which coordinated
food collection efforts at 15 Luther stores and at the
food packaging event.
www.mada.org
Scholarships
It’s baseball time again
Chevy Youth
Baseball is
A Perham high school student was awarded a $5,000
scholarship sponsored by the Heartland Chevy
Dealer’s Scholarship Program. The Heartland
Chevy Dealers Local Marketing Association is
comprised of 20 Chevy Dealerships across North Dakota
and Minnesota.
Send
YOUR good news
to Sandy at
brom@mada.org
a grassroots
initiative that
establishes
a positive
relationship
between
local dealers
and the communities they serve. Chevy dealers
sponsor their local youth baseball leagues as part of
Chevrolet’s nationwide commitment to support youth
sports. Lewiston
Auto is sponsoring
the Lewiston
Youth Baseball
program; Dan Welle
Chevrolet Buick
is partnering with
the Sauk Centre Youth Baseball Leagues; Mike
Motors is partnering with the Ely
Little League in Ely; and Papik
Motors is sponsoring Luverne
Community Education. Each
league can be awarded up to a $500
contribution from test drives plus
equipment such as bags, batting tees, catcher’s gear,
water bottles and t-shirts.
A.M. Maus sponsored the Dodge Booster Club
Fundraiser for the Kimball Area High School
students and families. The Dodge brand contributed $20
for each test drive and $4,640 was raised.
www.mada.org
17
©2014 CliftonLarsonAllen LLP
ENVISION THE FUTURE
Plan for a new generation of owners under the guidance
of experienced professionals who understand your dealership.
Audit
18
Tax
Consulting
Outsourcing
Wealth Advisory
Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, LLC, an SEC-registered investment advisor.
612-376-4500
www.mada.org
CLAconnect.com/dealerships
New New
Vehicle
Market
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Small improvement
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Comprehensive Information on the
Minnesota Automotive Market
Below isBelow
a list of
10list
key
developments
in the Minnesota
new vehicle
market:
is a
of trends
10 key and
trends
and developments
in the Minnesota
new vehicle
market:
MINNESOTA
AUTO
OUTLOOK
1. Minnesota
new
retail
light
vehicle
registrations
were
basically
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during
the
first
four
of thisof this
1. Minnesota new retail light vehicle registrations were basically flat during the
firstmonths
four months
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a
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while
the
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market
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(Note:
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figures
were
year versus a year earlier, while the National market was up 5.4%. (Note: April 2014 figures were
estimated).
estimated).
FORECAST
2. Auto Outlook’s annual forecast for 2014 new retail light vehicle registrations: 210,500 units, up 3.4%
2. AutoMarket
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forecastin
forFirst
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new retail
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Newfrom
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isannual
Up Slightly
Months
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2013.
from 2013.
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3. Light truck market
share increased
from 58.6%
during during
the firstthe
four
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62.4%
this year.
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this year.
Below is a3.listLight
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in from
the Minnesota
new vehicle
market:
4. Registrations
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4. Registrations
Japanese
so far
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year,the
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1. Minnesota
new retailforlight
vehicle registrations
were8%
basically
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of this year
5. Theversus
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come
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depths
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the recession.
Registrations
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a year
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National
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5.4%.
(Note:
wereRegistrations
estimated).
5.newThe
newearlier,
vehicle
market
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way
from
the
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of2014
the figures
recession.
First Quarter
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year
were
44,475
units,
up
more
than
18,000
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First
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of
First Quarter of this year were 44,475 units, up more than 18,000 compared to the First Quarter
of
2.
Auto
Outlook’s
annual
forecast
for
2014
new
retail
light
vehicle
registrations:
210,500
units,
up
3.4%
from
2009. 2009.
2013.
6. Alternative
powertrain
(hybrid (hybrid
and electric)
marketmarket
share was
2.4%
March
of this of
year,
from from
6. Alternative
powertrain
and electric)
share
wasthru
2.4%
thru March
this down
year, down
3.
truck
market share increased from 58.6% during the first four months 2013 to 62.4% this year.
lastLight
year.
last
year.
Registrations
for Japanese
upCompact
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7. 4.
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Pickup,
and
MidCar.
Size Car.
The
market
has come
aincreases
long way
from
theindepths
of
the recession.
Registrations
in this
the of
First
8. 5.
Brands
withvehicle
thewith
largest
percentage
in registrations
during
the firstthe
four
months
of
year:
8. new
Brands
the largest
percentage
increases
registrations
during
first
four months
this year:
Quarter
of
this
year
were
44,475
units,
up
more
than
18,000
compared
to
the
First
Quarter
of
2009.
Mitsubishi,
Jeep, Acura,
and Ram.
five
in market
share were
Toyota,
Mitsubishi,
Jeep, Subaru,
Acura, Subaru,
andTop
Ram.
Top
five in market
shareFord,
were Chevrolet,
Ford, Chevrolet,
Toyota,
Honda,
and Nissan.
Honda,
and Nissan.
6.
Alternative
powertrain
(hybrid and electric) market share was 2.4% thru March of this year, down from last
9. Theyear.
unemployment
rate hasrate
declined
from a from
high of
9% in
of 2009ofto
4.5%
AprilinofApril
thisof this
9.state
The
state unemployment
has declined
a high
of March
9% in March
2009
to in
4.5%
year.
7.
Threeyear.
biggest segments in the state are Compact SUV, Full Size Pickup, and Standard Mid Size Car.
10.
fivethe
selling
cars
inmarket:
state market:
Ford
Fusion,
Camry,
Fordfour
Focus,
Subaru
Outback,
10. 8.
TopBrands
fiveTop
selling
cars
in state
Ford Fusion,
ToyotaToyota
Camry,
Ford
Subaru
Outback,
and and
with
largest
percentage
increases
in registrations
during
the Focus,
first
months
of this
year:
Chevrolet
Cruze.
Top
five
light trucks:
Ford F-Series,
Chevrolet
Silverado,
Ram,Escape,
Ford Escape,
Chevrolet
Cruze.
Top
five
light
trucks:
Ford
F-Series,
Chevrolet
Silverado,
Ram,
Ford
and
Mitsubishi, Jeep, Acura, Subaru, and Ram. Top five in market share were Ford, Chevrolet, Toyota, Honda, and
Chevrolet
Chevrolet
EquinoxEquinox
and Nissan.
9. The state unemployment rate has declined from a high of 9% in March of 2009 to 4.5% in April of this year.
10.Top five selling cars in state market: Ford Fusion, Toyota Camry, Ford Focus, Subaru Outback, and Chevrolet
Cruze. Top five light trucks: Ford F-Series, Chevrolet Silverado, Ram, Ford Escape, and Chevrolet Equinox
Annual
State
New Vehicle
Annual Trend
in Trend
State in
New
Vehicle
Market Market
MarketMarket
ReviewReview
Annual Trend in State New Vehicle Market
New light vehicle registrations
New light vehicle registrations
250,000
200,000
150,000
100,000
50,000
0
Market Review
250,000
200,000
203,604 210,500
210,500
203,604
183,863
183,863
170,413
150,000
170,413
154,312
154,312
133,482
100,000
133,482
128,088
128,088
50,000
0
2008
2008
2009
2010
2011
2012
2013 2014
2009
2010
2011
2012
2013 2014
Forecast
Forecast
Source: Polk.
Source: Polk.
Source: Polk.
www.mada.org
TOTAL
Car
TOTAL
'13'14 YTD
Chg.
Mkt. Share
YTD '13 YTD
YTD
%'14
Chg. %Mkt.
Share
thru
April
thru
April*
'13
to
'14
thru April thru April* '13 to '14
YTD '14 YTD '14
Car
Light Truck
Light Truck
Detroit Three
Detroit Three
European
European
Japanese
Japanese
Korean
Korean
64,653
26,749
37,904
35,001
4,333
20,716
4,603
64,653
65,141
65,141
0.8%
0.8%
26,749
24,517
37,904
40,624
24,517
-8.3%
40,624
7.2%
-8.3%
37.6%
7.2%
62.4%
37.6%
35,001
34,706
4,333
3,909
20,716
22,371
4,603
4,155
34,706
-0.8%
3,909
-9.8%
22,371
8.0%
4,155
-9.7%
-0.8%
53.3%
-9.8%
6.0%
8.0%
34.3%
-9.7%
6.4%
53.3%
62.4%
6.0%
34.3%
6.4%
Detroit
consists
of vehicles
sold by GM,
DetroitThree
Three
consists
of vehicles
soldFord,
by and
GM, Ford, and
Detroit Chrysler.
Three consists of vehicles sold by GM, Ford, and
Chrysler.
Chrysler.
Source: Polk.
*Source:
Figures for
April 2014 were estimated by Auto Outlook.
Polk.
Source: Polk.
* Figures for April 2014 were estimated by Auto Outlook.
* Figures for April 2014 were estimated by Auto Outlook.19
Brand Registrations Report
Minnesota New Retail Car and Light Truck Registrations
TOTAL
Last Three Months (Feb '14 thru Apr '14)
Registrations
Market Share (%)
2013
2014 Change
2013
2014% change
52,260 51,243
-1.9
YTD thru April
Registrations
Market Share (%)
2013
2014% change
2013
2014 Change
64,653 65,141
0.8
Cars
Light Trucks
21,872
30,388
19,778
31,465
-9.6
3.5
41.9
58.1
38.6
61.4
-3.3
3.3
26,749
37,904
24,517
40,624
-8.3
7.2
41.4
58.6
37.6
62.4
-3.8
3.8
Domestic Brands
European Brands
Japanese Brands
Korean Brands
28,057
3,513
16,950
3,740
26,912
3,190
17,830
3,311
-4.1
-9.2
5.2
-11.5
53.7
6.7
32.4
7.2
52.5
6.2
34.8
6.5
-1.2
-0.5
2.4
-0.7
35,001
4,333
20,716
4,603
34,706
3,909
22,371
4,155
-0.8
-9.8
8.0
-9.7
54.1
6.7
32.0
7.1
53.3
6.0
34.3
6.4
-0.8
-0.7
2.3
-0.7
Acura
374
439
Audi
344
410
BMW
737
662
Buick
1,081
1,004
Cadillac
356
323
Chevrolet
8,459
7,777
Chrysler
1,074
803
Dodge
1,865
1,857
FIAT
81
57
Ford
10,145
9,165
GMC
1,898
1,915
Honda
4,318
4,203
Hyundai
1,825
1,491
Infiniti
252
258
Jaguar
16
11
Jeep
1,342
2,088
Kia
1,915
1,820
Land Rover
111
103
Lexus
547
585
Lincoln
285
251
Mazda
1,112
1,156
Mercedes
457
486
MINI
236
159
Mitsubishi
228
495
Nissan
2,414
2,669
Other
120
108
Porsche
55
69
Ram
1,496
1,682
Subaru
1,919
2,276
Tesla
23
19
Toyota
5,714
5,710
Volkswagen
1,274
1,049
Volvo
187
143
Top ten brands are shaded yellow.
17.4
19.2
-10.2
-7.1
-9.3
-8.1
-25.2
-0.4
-29.6
-9.7
0.9
-2.7
-18.3
2.4
-31.3
55.6
-5.0
-7.2
6.9
-11.9
4.0
6.3
-32.6
117.1
10.6
-10.0
25.5
12.4
18.6
0.7
0.7
1.4
2.1
0.7
16.2
2.1
3.6
0.2
19.4
3.6
8.3
3.5
0.5
0.0
2.6
3.7
0.2
1.0
0.5
2.1
0.9
0.5
0.4
4.6
0.2
0.1
2.9
3.7
0.0
10.9
2.4
0.4
0.9
0.8
1.3
2.0
0.6
15.2
1.6
3.6
0.1
17.9
3.7
8.2
2.9
0.5
0.0
4.1
3.6
0.2
1.1
0.5
2.3
0.9
0.3
1.0
5.2
0.2
0.1
3.3
4.4
0.0
11.1
2.0
0.3
0.2
0.1
-0.1
-0.1
-0.1
-1.0
-0.5
0.0
-0.1
-1.5
0.1
-0.1
-0.6
0.0
0.0
1.5
-0.1
0.0
0.1
0.0
0.2
0.0
-0.2
0.6
0.6
0.0
0.0
0.4
0.7
0.0
0.2
-0.4
-0.1
442
443
914
1,356
469
10,617
1,325
2,323
99
12,505
2,446
5,131
2,195
300
18
1,670
2,408
137
650
352
1,339
564
280
280
2,913
140
72
1,866
2,434
31
7,146
1,548
240
550
512
794
1,234
426
10,065
992
2,250
69
11,878
2,486
5,253
1,923
331
13
2,731
2,232
141
712
357
1,390
609
196
608
3,372
136
74
2,222
2,899
22
7,214
1,262
188
24.4
15.6
-13.1
-9.0
-9.2
-5.2
-25.1
-3.1
-30.3
-5.0
1.6
2.4
-12.4
10.3
-27.8
63.5
-7.3
2.9
9.5
1.4
3.8
8.0
-30.0
117.1
15.8
-2.9
2.8
19.1
19.1
0.7
0.7
1.4
2.1
0.7
16.4
2.0
3.6
0.2
19.3
3.8
7.9
3.4
0.5
0.0
2.6
3.7
0.2
1.0
0.5
2.1
0.9
0.4
0.4
4.5
0.2
0.1
2.9
3.8
0.0
11.1
2.4
0.4
0.8
0.1
0.8
0.1
1.2
-0.2
1.9
-0.2
0.7
0.0
15.5
-0.9
1.5
-0.5
3.5
-0.1
0.1
-0.1
18.2
-1.1
3.8
0.0
8.1
0.2
3.0
-0.4
0.5
0.0
0.0
0.0
4.2
1.6
3.4
-0.3
0.2
0.0
1.1
0.1
0.5
0.0
2.1
0.0
0.9
0.0
0.3
-0.1
0.9
0.5
5.2
0.7
0.2
0.0
0.1
0.0
3.4
0.5
4.5
0.7
0.0
0.0
11.1
0.0
1.9
-0.5
0.3
-0.1
Source: Polk
-0.1
-17.7
-23.5
1.0
-18.5
-21.7
Top ten ranked brands in each category are shaded yellow.
20
www.mada.org
MARKET TRACKER: BRAND MARKET SHARE
Change
in Market
State
Market
YTDthru
2014April*
April*
vs.2014
Same Period
Year Earlier
Japanese
Brands
Increase
inthruEarly
Change
in State
Share:Share:
YTDShare
2014
vs.
Same
Period
Year Earlier
MARKET TRACKER: BRAND MARKET SHARE
Change in State Market Share: YTD 2014 thru April* vs. Same Period Year Earlier
Japanese Brands
Japanese Increase Share in Early 2014
2.3
Japanese
2.3
Change in State Market Share: YTD 2014 thru April* vs. Same Period Year Earlier
Korean
Korean
Japanese
-0.7
European
European
Korean
-0.7
Detroit Three
Detroit Three
European
-2.0
Detroit Three
-2.0
-1.5
-0.8
-1.5
-1.0
-0.7
2.3
Japanese brand share increased by
Japanese 2.3
brand
share
increased
share
points
duringby
the first four
2.3 share points during the first four
months of 2014.
months of 2014.
-0.7
-0.7
-0.8
-0.7
-1.0
-0.5
-0.8
Japanese brand share increased by
2.3 share points during the first four
months of 1.0
2014.
-0.5
0.0
0.5
1.5
2.0
0.0
0.5
1.0
1.5
2.0
2.5
Change in market share
Change
in market share
2.5
3.0
3.0
*Figures for April 2014
were
by-0.5
Auto Outlook.
Source:1.0Polk. 1.5
-2.0 estimated
-1.5estimated
-1.0
0.0Source:
0.5
*Figures for April 2014 were
by
Auto Outlook.
Polk.
2.0
2.5
3.0
Change in market share
MARKET
TRACKER:
AND ELECTRIC
VEHICLES
MARKET
TRACKER:
HYBRIDHYBRID
AND ELECTRIC
VEHICLES
*Figures for April 2014 were estimated by Auto Outlook. Source: Polk.
*Figures for April 2014 were estimated by Auto Outlook. Source: Polk.
Hybrid
& Electric
Vehicle
Market
Share
Heads
Lower
Hybrid
& Electric
Vehicle
Market
Share
Heads
Lower
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
MARKET TRACKER: HYBRID AND ELECTRIC VEHICLES
Hybrid
& Electric
Vehicle
Market
Share
HeadsShare
Lower Heads Lower
Hybrid
&
Electric
Vehicle
Market
Quarterly
Alternative
Powertrain
Market
Share
Quarterly Alternative Powertrain Market Share
(includes
and electric
vehicles)
(includes
hybridhybrid
and electric
vehicles)
Quarterly Alternative Powertrain Market Share
(includes hybrid and electric vehicles)
4.0%
3.5%
3.0%
Quarterly Alternative Powertrain Market Share
Trendline
Trendline hybrid and electric vehicles)
(includes
3.5%
4.0%
3.0%
2.5%
2.5% 4.0%
Trendline
2.0%
2.0% 3.5%
Alternative powertrain market share has
1.5%
Alternativetrended
powertrain
market
has three years,
1.5% 3.0%
higher
duringshare
the past
trended higher during the past three years,
1.0%
but declined again in the First Quarter of '14.
1.0% 2.5%
but declined again in the First Quarter of '14.
0.5%
0.5% 2.0%
0.0%
Alternative powertrain market share has
0.0% 1.5%
Q1 Q2 Q3 Q4 Q1
Q2 higher
Q3 during
Q4 the
Q1
Q2
Q3
Q4 Q1
trended
past
three
years,
Q1 Q2'11Q3'11Q4'11Q1'11Q2'12
Q3'12Q4
Q1'12Q2
Q3'13
Q4'13
Q1'13 '14
'12again
'13
1.0%
but
declined
in
the
First
Quarter
of
'14.
'11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14
0.5%
Source: Polk.
0.0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
'11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14
Source: Polk.
Source: Polk.
www.mada.org
Source: Polk.
State Hybrid and Electric Vehicle
State Hybrid and Electric Vehicle
New Retail Registrations
New Retail Registrations
2009 thru 2013, and YTD '14 thru March
2009 thru 2013, and YTD '14 thru March
Year
Hybrids Electrics
Total
Year
Hybrids Electrics
Total
2009State Hybrid and
4005
8
4013
Electric
2009
4005
8 Vehicle
4013
2010 New Retail 3267
7
3274
Registrations
2010
3267
7
3274
2011
3258
14March3272
2011 2009 thru 2013,
3258 and YTD14'14 thru
3272
2012
5100
121
5221
Electrics
2012 Year
5100Hybrids 121
5221 Total
2013
6359
278
6637
8
4013
2013 2009
6359 4005 278
6637
YTD
'14
1051
28
1079
7
3274
YTD '142010
1051 3267 28
1079
2011
3258
14
3272
New registrations of hybrid and electric
2012
5100
121
5221
vehicles were 1,079 units in the First
2013
6359
278
6637
Quarter
of
this year.
New
registrations
of hybrid
New
registrations
YTD '14
1051 of hybrid
28
1079
electric
vehicles
and and
electric
vehicles
were were
units
theQuarter
First Quarter
1,079 1,079
units in
the in
First
of
this
year.
of this year.
New registrations of hybrid
and electric vehicles were
1,079 units in the First Quarter
of this year.
21
T TRACKER: SEGMENTS
mpact SUV Market Share Exceeds 20%
MARKET TRACKER: SEGMENTS
Compact SUV Market Share Exceeds 20%
Minnesota Segment Market Share Review
Segment
Compact SUV
Full Size Pickup
Standard Mid Size Car
Sub Compact Car
Mid Size SUV 3 Rows
Mid Size SUV 2 Rows
Mini Van
Large Mid Size Car
Entry Car
Mid Size Luxury SUV
Near Luxury Car
Compact Luxury SUV
Full Size SUV
Luxury and Sports Cars
Full Size Van
Compact Pickup
Sport Compact Car
Entry Luxury Car
Full Size Luxury SUV
Market Share
YTD '13 thru March
16.0
18.5
15.9
14.7
9.0
4.8
4.1
2.7
3.1
2.2
1.8
1.3
1.6
1.4
0.9
0.7
0.8
0.2
0.3
Market Share
YTD '14 thru March
20.3
18.3
14.8
12.6
9.0
5.3
3.5
2.5
2.4
2.4
1.7
1.6
1.6
1.3
1.0
0.6
0.5
0.3
0.3
Change in share
YTD '13 to YTD '14
4.3
-0.2
-1.1
-2.1
0.0
0.5
-0.6
-0.2
-0.7
0.2
-0.1
0.3
0.0
-0.1
0.1
-0.1
-0.3
0.1
0.0
Best selling model
in segment
Ford Escape
Ford F Series
Ford Fusion
Ford Focus
Toyota Highlander
Ford Edge
Dodge Caravan
Chevrolet Impala
Kia Soul
Lexus RX
BMW 3-Series
Buick Encore
Chevrolet Tahoe
BMW 5-Series
Chevrolet Express
Toyota Tacoma
Chevrolet Camaro
Mercedes CLA-Class
Cadillac Escalade
The table above shows Minnesota market share for 19 vehicle segments during the first three months of 2013 and 2014, and the
change in market share over the period. The best selling model in each segment is also shown. Segments are ranked from top to
bottom based
on 2014
share. Mostmarket
popular segment
state
is Compact
SUV, which
also had
the first
largestthree
gain. Data
Source:
above
shows
Minnesota
share in
forthe19
vehicle
segments
during
the
months
of
Polk.
able
201
014, and the change in market share over the period. The best selling model in each segment is als
n. Segments are ranked from top to bottom based on 2014 share. Most popular segment in the state
act SUV, which also had the largest gain. Data Source: Polk.
visit us online at
www.mada.org
22
www.mada.org
Altima and Civic Post Big Market Share Gains
Altima and Civic Post Big Market Share Gains
Top three selling light trucks are Full Size Pickups
Top three selling light trucks are Full Size Pickups
MARKET TRACKER: SEGMENTS
The two graphs below show market shares in the state car and light truck markets during the first three month
Compact
SUV
Market
Share
Exceeds
The
two and
graphs
below
showthe
market
shares
in 20%
the
car and
truck markets during the first three month
of
2013
2014.
Includes
top ten
selling
car state
and light
trucklight
models.
Top three
trucksthe
aretop
Fullten
Sizeselling
Pickupscar and light truck models.
of 2013
andselling
2014. light
Includes
The two graphs below show market shares in the state car and light truck markets during the first three months of 2013 and 2014.
Includes the top ten selling car and light truck models.
Change in Market Share for Top 10 Selling Cars - YTD 2014 thru March vs. YTD 2013
Change in Market Share for Top 10 Selling Cars - YTD 2014 thru March vs. YTD 2013
Change in Market Share for Top 10 Selling Cars - YTD 2014 thru March vs. YTD 2013
7.0%
7.0%
Outback, Altima, and Civic market
shares
were
up sharply.
Outback,
Altima,
and Civic market
shares were up sharply.
6.0%
6.0%
Market
Market
Share
Share
5.0%
5.0%
2013 YTD
2013 YTD
2014 YTD
2014 YTD
4.0%
4.0%
3.0%
3.0%
2.0%
2.0%
1.0%
1.0%
0.0%
0.0%
Ford Fusion
Ford Fusion
Toyota Camry
Toyota Camry
Ford Focus
Ford Focus
Subaru
Outback
Subaru
Outback
Chevrolet
Cruze
Chevrolet
Cruze
Honda Civic
Honda Civic
Nissan Altima Honda Accord Toyota Corolla
Nissan Altima Honda Accord Toyota Corolla
Chevrolet
Malibu
Chevrolet
Malibu
Change in Market Share for Top 10 Selling Light Trucks - YTD 2014 thru March vs. YTD 2013
Change in Market Share for Top 10 Selling Light Trucks - YTD 2014 thru March vs. YTD 2013
Change in Market Share for Top 10 Selling Light Trucks - YTD 2014 thru March vs. YTD 2013
12.0%
12.0%
Market shares for CR-V and Ram
improved.
Market shares for CR-V and Ram
improved.
Market
Market
Share
Share
10.0%
10.0%
2013 YTD
2013 YTD
2014 YTD
2014 YTD
8.0%
8.0%
6.0%
6.0%
4.0%
4.0%
2.0%
2.0%
0.0%
0.0%
Ford F Series
Ford F Series
Source: Polk.
www.mada.org
Source: Polk.
Source: Polk.
Chevrolet
Silverado
Chevrolet
Silverado
Ram
Ram
Ford Escape
Ford Escape
Chevrolet
Equinox
Chevrolet
Equinox
Honda CR-V
Honda CR-V
Toyota RAV4
Toyota RAV4
GMC Sierra
GMC Sierra
Toyota
Highlander
Toyota
Highlander
Ford Edge
Ford Edge
23
Acura, Subaru, and Ram are also up sharply
The
graphs
below provide
a comparative evaluation of brand sales performance in the state market. They
BRAND
SCOREBOARD-PART
ONE
show the year-to-date percent change in registrations for each brand, organized by category (i.e., Detroit
Mitsubishi
andJapanese,
Jeep Postand
Large
Percentage Gains
Three,
European,
Korean).
Acura, Subaru, and Ram are also up sharply
The graphs below provide a comparative evaluation of brand sales performance in the state market. They show the year-to-date
in State New
Retail (i.e.,
LightDetroit
Vehicle
Registrations
percent change in registrationsPercent
for eachChange
brand, organized
by category
Three,
European, Japanese, and Korean).
YTDin2014
thruRetail
April*
vs.Vehicle
YTD 2013
Percent Change
State New
Light
Registrations
YTD 2014 thru April* vs. YTD 2013
63.5%
Jeep
19.1%
Ram
GMC
1.6%
Lincoln
1.4%
-3.1%
Dodge
Ford
-5.0%
Chevrolet
-5.2%
Buick
-9.0%
Cadillac
-9.2%
Chrysler
Detroit Three
Brands
-25.1%
15.6%
Audi
8.0%
Mercedes
Land Rover
2.9%
Porsche
2.8%
-13.1%
BMW
-18.5%
Volkswagen
Volvo
Jaguar
European
Brands
-21.7%
-27.8%
MINI
-30.0%
FIAT
-30.3%
117.1%
Mitsubishi
24.4%
Acura
19.1%
Subaru
15.8%
Nissan
Infiniti
10.3%
Lexus
9.5%
3.8%
Mazda
2.4%
Honda
1.0%
Toyota
-7.3%
Kia
Korean
Brands
-12.4%
Hyundai
-50.0%
Japanese
Brands
-30.0%
-10.0%
10.0%
*Figures for April 2014 were estimated by Auto Outlook.
30.0%
70.0%
90.0%
110.0%
130.0%
150.0%
Source: Polk.
*Figures for April 2014 were estimated by Auto Outlook.
24
50.0%
Source: Polk.
www.mada.org
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25
BMW
isselling
best
luxury
car brand;
Acura
leads
for
luxury
trucks
BMW
is graphs
best
luxury
car brand;
Acura
leads
for
luxury
trucks
The four
belowselling
show market
share
leaders
in Minnesota
during
the past
months
for fourforprimary
The
four
graphs
below
show
market
share leaders
in Minnesota
during
thesix
past
six months
four prim
segments.
(Note:
figures
for
April,
2014
were
estimated.)
Toyota
was
the
best-selling
Non
Luxury
Car
brand,
segments. (Note: figures for April, 2014 were estimated.) Toyota was the best-selling Non Luxury Car bra
with a with
very aslim
lead
place Ford.
the
topthe
ranked
Non Luxury
Light Truck
ahead ahe
very
slimover
leadsecond
over second
place Ford
Ford.was
Ford
was
top ranked
Non Luxury
Light brand,
Truck brand,
The
four
graphs
below
show
market
share
leaders
in
Minnesota
during
the
past
six
months
for
prim
The
four
graphs
below
show
market
share
leaders
in
Minnesota
during
the
past
six
months
for
four
primary
of Chevrolet
and
Toyota.
BMW
was
the
best-selling
Luxury
Car
brand,
while
Acura
was
highest
for
trucks.
of Chevrolet and Toyota. BMW was the best-selling Luxury Car brand, while Acura was highest for four
trucks.
segments.
for2014
April,were
2014estimated.)
were estimated.)
was
the best-selling
Non Luxury
Car bra
segments.
(Note: (Note:
figuresfigures
for April,
ToyotaToyota
was the
best-selling
Non Luxury
Car brand,
SCOREBOARD-PART
TWOsecond
with
aslim
very
slim
lead
over second
place Ford
Ford.was
Ford
was
top ranked
Non Luxury
Light brand,
Truck brand,
with BRAND
aSource:
very
lead
over
place Ford.
the
topthe
ranked
Non Luxury
Light Truck
ahead ahe
Data
Polk.
Data
Source:
Polk.
of
Chevrolet
and
Toyota.
BMW
was
the
best-selling
Luxury
Car
brand,
while
Acura
was
highest
for
trucks.
of Chevrolet
and
Toyota.
BMW
was
the
best-selling
Luxury
Car
brand,
while
Acura
was
highest
for
trucks.
Toyota is Non-Luxury Car Brand Leader; Ford #1 for Trucks
BMW is best selling luxury car brand; Acura leads for luxury trucks
Data Source:
Data Source:
Polk. Polk.
The four graphs below show market share leaders in Minnesota during the past six months for four primary segments. (Note:
TopApril,
10 Top
Non
Luxury
Car Brands
Top Car
10 Top
Non
Luxury
Light
Truck
Brands
figures for
2014
were
was the best-selling Non Luxury
brand,
with
very slim
lead
over second
10
Nonestimated.)
Luxury
CarToyota
Brands
10
NonaLuxury
Light
Truck
Brands
place Ford.
Ford
was
the
top
ranked
Non
Luxury
Light
Truck
brand,
ahead
of
Chevrolet
and
Toyota.
BMW
was
the
best-selling
November
2013 thru
April
2014
November
2013 thru
April
2014
November
2013
thru
April 2014
November
2013
thru
April 2014
Luxury Car brand, while Acura was highest for trucks. Source: Polk
15.7
15.7
Toyota10 Top
Non- Vehicle
Luxury
Car Brands
Top
Non 10
Luxury
Car Brands
Brand Market
Share
2 years
old or newer
November
2013
thru
April15.6
2014 15.6
November
2013 thru
April
2014
2013
Ford
Toyota
Ford
13.6 15.713.6 15.7
Toyota
Toyota Chevrolet
Chevrolet
Ford
Honda
Ford
Honda
Honda
Hyundai
Subaru
Nissan
Subaru
Nissan
Hyundai
Kia
Hyundai
Kia
VolkswagenVolkswagen
0.0
0.0 5.0 5.2
Honda
Jeep
6.47.3
GMC
Ram
GMC
Ram
Jeep
Nissan
Jeep
Nissan
5.2 6.4
Ram
Subaru
Ram 3.0
Subaru
5.7
Nissan
Dodge
Nissan
Dodge 2.9 4.6
5.2
5.0 10.0
10.015.0
15.020.0
20.0
0.0 5.0
0.0
5.0 10.0
10.015.0
20.0
9.7
9.7 6.8
6.47.3
5.76.8
5.7
5.7 3.0
2.9 4.6
3.0
10.0
5.0
15.0
10.0
20.0
15.0
25.0
20.0
5.0
10.0
10.0
15.0
15.0
20.0
20.0
25.0
Acura
10 Luxury
LightBrands
Truck Brands
Top 10 Top
Luxury
Light Truck
16.0
Acura
November
2013
thru
April 201416.0
November
2013 thru
April
2014
Lexus
Lexus
Acura
BMW
Acura
BMW
Lexus
Cadillac
Lexus
Cadillac
16.2
12.5
12.5
16.2
11.7
11.7
20.5
20.5
16.2
10.3 12.5 10.3 12.5
Lexus
Cadillac
Lexus
Cadillac
Audi
Infiniti
Audi
Infiniti
Cadillac
Lincoln
Cadillac
Lincoln
Infiniti
Volvo
Infiniti
Volvo
Lincoln
Acura
Lincoln
Acura
Volvo
Tesla
Volvo
1.5
Tesla
10.3
7.1
7.1
Cadillac
Audi
10.3
5.5
1.5
Acura 0.0 Acura 0.0
5.04.5
Tesla
1.5
0.0
5.0
7.1 4.5
7.1
4.5
10.0
5.0
20.0
15.0
25.0
20.0
25.0
Share of luxury
(%)market (%)
Sharecar
of market
luxury car
1.5
5.0
10.0
10.0
15.0
9.1
8.3
Audi
Infiniti
Infiniti
Volvo
Infiniti
Volvo
15.0
10.0
11.212.6 11.212.6
6.3
LandLincoln
RoverLandLincoln
Rover
5.5
15.0
20.0
Sharecar
of market
luxury car
Share of luxury
(%)market (%)
20.0
25.0
25.0
8.3
5.3
5.3
3.3
9.16.3
6.3
3.3
Volvo
0.0
11.49.1
11.4
11.2
8.3
11.2
9.1
8.3
6.3
5.3
Land RoverLand
0.0 Rover 0.0 5.0 5.3 5.0 10.0
Volvo
16.0
14.8
14.8
11.4
11.4
Cadillac
Audi
Audi
Infiniti
14.8
16.0
12.6
12.6
Mercedes
Lincoln Mercedes
Lincoln
5.5 7.5 5.5 7.5
4.5
14.8
BMW
BMW Mercedes
Mercedes
11.7
11.7
7.5
7.5
25.0
November 2013 thru April 2014
16.2
20.5
25.0
Share
of non
truck
Share of non
luxury
truckluxury
market
(%)market (%)
10 Luxury
Car Brands
Top 10 Top
Luxury
Car Brands
20.5
BMW
November
2013
thru
April 2014
November
2013 thru
April
2014
Mercedes
Audi Mercedes
Audi
26
19.7
Top 10 Top
Luxury
Light Truck
10 Luxury
LightBrands
Truck Brands
November
2013
thru
April
2014
November
2013
thru April 2014
Top 10 Luxury
Light Truck
Brands
BMW
Lexus
0.0
23.7
Top 10 Top
Luxury
Car Brands
10 Luxury
Car Brands
November
2013
thru
April
2014
November
2013Car
thru
April 2014
Top 10 Luxury
Brands
Mercedes Mercedes
Tesla
23.7
4.6 6.4
4.6 6.4
0.0
5.0
0.0
November 2013 thru April 2014
BMW
Lexus
23.7
Share of non
luxury
truckluxury
market
(%)market (%)
Share
of non
truck
2.9
Dodge 2.9
Share
of non
luxury car
Share of non
luxury
car market
(%)market (%)
BMW
23.7
19.7
7.3
5.76.8
3.0
Subaru 0.0Subaru 0.0
5.0
Dodge
15.020.0
9.7
7.3
Honda
Jeep
11.3
11.3
7.4
Share of non
luxury
car market
(%)market (%)
Share
of non
luxury car
2.9
Dodge 2.9
Dodge
9.7
6.8
5.7 7.4 5.7 7.4
5.72.9
Ford
Toyota
Toyota
GMC
6.4 8.1 6.4 8.1
Kia 2.9
Dodge
Ford
Toyota
Toyota
GMC
7.4
5.2 6.4
Ford
Chevrolet
Honda Chevrolet
Honda
13.6
8.1 13.6
8.1
Nissan
NissanVolkswagen
Volkswagen
Kia
Dodge
15.6
15.6
11.3
11.3
Chevrolet
Subaru Chevrolet
Subaru
Honda
Hyundai
10
Light
Truck Brands
Top
10 Top
Non
Luxury
Truck
Brands
Brand
Market
Share
- 3Non
and Luxury
4Light
Year Old
Vehicles
November
2013
thru
April
2013 thru
April
2014
2013
19.7 2014
Chevrolet ChevroletNovember
19.7
Ford
10.015.0
15.020.0
20.0
Share of luxury
market
(%)market (%)
Sharetruck
of luxury
truck
3.3
3.3
0.0 5.0
5.0 10.0
10.015.0
15.020.0
Sharetruck
of luxury
truck
Share of luxury
market
(%)market (%)
www.mada.org
20.0
Car market share in state fell to 37.6%
The accompanying table provides a comparison of results in both the Minnesota and U.S. markets. New
vehicle registrations in the state improved a slim 0.8% during the first four months of 2014, while the U.S.
market
increased
MINNESOTA
MARKET5.4%.
VERSUS Car
U.S. market share in Minnesota was 11.4 share points lower than in the Nation. Detroit
Three market share in Minnesota was 53.3%, well above the 41.4% share in the Nation. Note: Figures for April
Gain in State New Vehicle Market Trails Nation in 2014
2014 were estimated by Auto Outlook.
Car market share in state fell to 37.6%
The accompanying
table provides a comparison of results in both the Minnesota and U.S. markets. New vehicle registrations in
Source:
Polk.
the state improved a slim 0.8% during the first four months of 2014, while the U.S. market increased 5.4%. Car market share in
Minnesota was 11.4 share points lower than in the Nation. Detroit Three market share in Minnesota was 53.3%, well above the
41.4% share in the Nation. Note: Figures for April 2014 were estimated by Auto Outlook. Source: Polk
Minnesota Market
U.S. Market
0.8%
5.4%
Car Market Share
Car share of industry retail light vehicle
registrations - YTD 2014 thru April
37.6%
48.0%
Detroit Three Brand Market Share
Domestic brand share of industry retail light
vehicle registrations - YTD 2014 thru April
53.3%
41.4%
Change in registrations
% change in registrations
YTD 2014 thru April vs. YTD 2013
Top selling light vehicle brands and
market share - YTD 2014 thru April
First
Second
Third
Fourth
Fifth
Sixth
Seventh
Eighth
Ninth
Tenth
Ford
Chevrolet
Toyota
Honda
Nissan
Subaru
Jeep
GMC
Dodge
Kia
18.2%
15.5%
11.1%
8.1%
5.2%
4.5%
4.2%
3.8%
3.5%
3.4%
Toyota
Ford
Chevrolet
Honda
Nissan
Jeep
Hyundai
Kia
Subaru
Dodge
13.2%
12.7%
10.5%
9.5%
7.9%
4.5%
4.4%
3.7%
3.5%
3.4%
Data Source: Polk
www.mada.org
27
NT RESULTS IN MINNESOTA USED VEHICLE MARKET
ed vehicle registrations declined 10.9% thru April
nnesota
Used Vehicle Market Heads Lower
Early
2014
Minnesotain
Retail
Used Light
Vehicle Registrations
ENT RESULTS IN MINNESOTA USED VEHICLE MARKET
ow is a list of key trends in the Minnesota retail
d vehicle
registrations declined 10.9% thru April
ed
vehicle market:
YTD 2014 thru April*
'13 TO '14
innesota
Used
Vehicle
Heads
Lower in Early 2014
RECENT RESULTS
IN MINNESOTA
USED VEHICLEMarket
MARKET
TOTAL
-10.9%
Registrations
2013
2014
297,726
265,334
% Change
Market Share
2013
2014
• Retail
used registrations
in the state
declined
Used Light Vehicle Registrations
Minnesota
Used
Vehicle
Market
Heads LowerMinnesota
in EarlyRetail
2014
150,898
50.7%
49.5%
vehicle
registrations
declined
wedis10.9%
a list of
key trends
in the
Minnesota
retail
YTD 2014131,338
thru April* -13.0%
during
the first
four
months 10.9%
of
2014thru AprilCars
Used
vehicle registrations declined 10.9% thru April
Light Trucks Registrations
146,828
133,996
50.5%
% Change -8.7%
Market49.3%
Share
vehicle
market:
versus
a year earlier. (Note: figures for April of
'13
TO
'14
2013
2014
2013
2014
thisBelow
year is
were
by in
Auto
a listestimated
of key trends
the Outlook.)
Minnesota retail
Minnesota
Retail
Used185,318
Light Vehicle
Registrations
Detroit
Three
213,084
71.6%
69.8%
TOTAL
297,726
265,334
-10.9%-13.0%
market:
Retail
the Minnesota
state declined
European
16,833
5.7%
6.0%
ow
is used
a used
listvehicle
ofregistrations
key
trends in the
retail
YTD 201415,984
thru April* -5.0%
Cars Japanese 150,898
131,33856,466
-13.0%
50.7%
49.5% 21.3%
during
the
first
four
months
of
2014
%
Change
60,357
-6.4%
20.3%
Market
Share
Registrations
•vehicle
As shown
on
the
graph
below,
the
new
vehicle
d10.9%
market:
• Retail used registrations in the state
LightKorean
Trucks
146,828
133,996
49.3%
50.5%
'13-8.7%
TO '141.5%
20132.5%
2014 2.9%
2013
2014
7,452
7,566
versus
a declined
year
(Note:
for
of the
market
grewearlier.
at10.9%
a slightly
faster
than
duringfigures
the firstpace
fourApril
months
TOTAL
297,726
265,334
-10.9%
*
Figures
for
April
2014
were
estimated
by
Auto
Outlook.
this
year
were
estimated
by
Auto
Outlook.)
used market
inversus
2013,
and
the
vehicle
Detroit Three
213,084
185,318
-13.0%
71.6%
69.8%
of 2014
a year
(Note:
figureswas
• Retail
used
registrations
inearlier.
the new
state
declined
European
16,833
15,984
-5.0%
5.7%
6.0%
Cars
150,898
131,338
-13.0%
50.7%
49.5%
for early
Aprilthe
of first
this
year
estimated
by
up slightly
this
year,
as were
well.
10.9%
during
four
months
of 2014
Source: Polk.
Japanese
60,357
-6.4%
Asversus
shownaAuto
on
the
graph (Note:
below,figures
the new
Light Trucks
146,828 56,466
133,996
-8.7% 20.3%
49.3% 21.3%
50.5%
Outlook.)
year
earlier.
forvehicle
April of
Korean
7,452
7,566
1.5%
2.5%
2.9%
market
grew
at estimated
a slightly
faster
pace
thanforthe
were
by
Auto
Outlook.)
• this
Theyear
sharp
decline
in
new
vehicle
sales
2009
• As shown on the graph below, the new
Detroit Three
213,084
185,318 by Auto
-13.0%
69.8%
* Figures
for April 2014
were estimated
Outlook.71.6%
used
was
hasmarket
ledvehicle
toin 2013,
short
supplies
of vehicle
five
year
European
16,833
15,984
-5.0%
5.7%
6.0%
marketand
grewthe
at anew
slightly
faster
paceold
% Change 60,357
in Retail 56,466
New and Used
Vehicle
Markets
slightly
early
this
year,
well.
Japanese
-6.4%
20.3%
21.3%
Source:
Polk.
•upAs
shown
onthe
the
graph
below,
the drop
newthe
vehicle
vehicles,
resulting
inmarket
theas
4.5
in
market
than
used
inpoint
2013,
and
new
2009 thru 2013,
YTD ’14 thru
April*2.5%
vs. YTD 2.9%
‘13
Korean
7,452 and 7,566
1.5%
market
a slightly
faster
pace
vehicleatwas
up slightly
early
this than
year, the
as
share. grew
*
Figures
for
April
2014
were
estimated
by
Auto
Outlook.
The
sharp
decline
in
new
vehicle
sales
for
2009
well. in 2013, and the new vehicle was
used market
Source: Polk.
has
led
to short
supplies
of
old
up
slightly
this
year, in
asnew
well.five
• Used •light
truck
registrations
fell year
8.7%,
while
%
Change
in Retail New and Used Vehicle Markets
Source:
Polk.
Theearly
sharp
decline
vehicle
sales for
30.0%
vehicles, resulting in the 4.5 point drop in market
cars declined
13%.
2009 has
led to short supplies of five year
25.0% thru 2013, and YTD ’14 thru April* vs. YTD ‘13
2009
•share.
The sharp
new vehicle
for drop
2009
20.0%
old decline
vehicles,inresulting
in thesales
4.5 point
% Change in Retail New and Used Vehicle Markets
15.0%
ledin to
short
supplies
of five year
old in
market
share.
• has
Chevrolet
Impala
was
the best-selling
model
2009
thru 2013,
YTDUsed
’14 thru
April* vs.Markets
YTD ‘13
%
Change
in Retail
Newand
and
Vehicle
10.0%
Used
light resulting
truck registrations
fell drop
8.7%,
while
vehicles,
in the two
4.5 point
inormarket
30.0%
the
state
for
vehicles
years
old
newer.
•
Used
light
truck
registrations
fell
8.7%,
5.0%
cars
declined 13%.
25.0% 2009 thru 2013, and YTD ’14 thru April* vs. YTD ‘13
share.
Ford F-Series
for three
while carsled
declined
13%. to five year old
20.0% 0.0%
vehicles.
15.0%-5.0%
Chevrolet
Impala
was fell
the 8.7%,
best-selling
Impala
the best-selling
modelwhile
in
-10.0%
•Chevrolet
Used •light
truckwas
registrations
10.0%
30.0%
model
in the state
vehicles
old
-15.0%
the
state
for vehicles
twoforyears
oldtwo
or years
newer.
5.0%
cars
declined
13%.
25.0%
YTD '13 to
• Used
registrations
for
Audi, to
Kia,five
Infiniti,
'09 to '10
'10 to '11
'11 to '12
'12 to '13
or newer.
F-Series
led
forSubaru,
three
five
0.0%
Ford
F-Series
ledFord
for
three
yearto old
20.0%
YTD '14*
and Acura
increased
during the first four months
-5.0%
year
old
vehicles.
15.0%
vehicles.
New
• Chevrolet Impala was the best-selling model in
4.2%
27.7%
7.9%
10.7%
0.8%
-10.0%
10.0%
of this•year.
Used
Audi,old
Kia,orSubaru,
the state
for registrations
vehicles twoforyears
newer.
-15.0%
5.0%
4.3%
0.0%
9.3%
-10.9%
5.0%Used
YTD '13 to
Used
for for
Audi,
Kia,
Subaru,
Infiniti,
Infiniti, led
and
Acura
increased
the
'09 to '10
'10 to '11
'11 to '12
'12 to '13
0.0%
Fordregistrations
F-Series
three
to
fiveduring
year
old
YTD '14*
and
Acurafirst
increased
during
the year.
first four months
-5.0%
four months
of this
vehicles.
Polk. 27.7%
New Source:
4.2%
7.9%
10.7%
0.8%
-10.0%
of this year.
Used
-15.0%
5.0%
4.3%
0.0%
9.3%
-10.9%
YTD '13 to
• Used registrations for Audi, Kia, Subaru, Infiniti,
'09 to '10
'10 to '11
'11 to '12
'12 to '13
YTD '14*
Source: Polk.
and Acura increased during the first four months
Source:
Polk.
New
4.2%
27.7%
7.9%
10.7%
0.8%
of this
year.Used Vehicle Registrations - Percent Change in Three Month Moving Average (May ‘12 thru April ‘14*)
nesota
Retail
Used
5.0%
4.3%
0.0%
9.3%
-10.9%
Minnesota Retail Used Vehicle Registrations - PercentSource:
Change inPolk.
Three Month Moving Average (May ‘12 thru April ‘14*)
sota Retail Used Vehicle Registrations - Percent Change in Three Month Moving Average (May ‘12 thru April ‘14*)
*Figures for April 2014 were estimated by Auto Outlook.
Source: Polk.
Apr-14
Mar-14
Apr-14
Jan-14
Feb-14
Apr-14
Mar-14
Mar-14
Feb-14
Feb-14
Dec-13
Nov-13
Dec-13
Jan-14
Jan-14
Source: Polk.
Nov-13
Oct-13
Sep-13
Source: Polk.
Dec-13
Oct-13
Nov-13
Oct-13 Sep-13
Jul-13
Aug-13
Sep-13 Aug-13
Jun-13
Jul-13
Jul-13
Jun-13 May-13
Moving Average (May ‘12 thru April ‘14*)
Aug-13
28
Jun-13
Apr-13
May-13
*Figures for April 2014 were estimated by Auto Outlook.
May-13
Apr-13 Mar-13
Apr-13
Mar-13 Feb-13
Mar-13
Jan-13
Feb-13
Feb-13
Jan-13 Dec-12
Jan-13
Dec-12 Nov-12
Dec-12
Oct-12
Nov-12
Nov-12
Oct-12 Sep-12
Oct-12
Aug-12
Sep-12
Sep-12
Aug-12
Jul-12
Jul-12
Aug-12
Jun-12
Jun-12
Jul-12
May-12
Jun-12
May-12
May-12
esota
60.0%
50.0%
40.0%
30.0%
Retail
Used Vehicle Registrations - Percent Change in Three Month
60.0%
20.0%
50.0%
10.0%
40.0%
0.0%
30.0%
60.0%
-10.0%
20.0%
50.0%
-20.0%
10.0%
40.0%
-30.0%
0.0%
30.0%
-10.0%
20.0%
-20.0%
10.0%
-30.0%
0.0%
-10.0%
*Figuresfor
for April
werewere
estimated
by Auto Outlook.
Source: Polk.
*Figures
April2014
2014
estimated
by Auto Outlook.
-20.0%
-30.0%
www.mada.org
ght supplies of 2009 model year vehicles led to the 4.5 market share point decline for five year old cars and
ucks during the first four months of this year (see graph below). Three year old market share was up 3.2
hare points.
ource: Polk.
USED VEHICLE SALES BY AGE
Three and Four Year Old Vehicles Gain Market Share
Five year old used vehicle market tumbles
Tight supplies of 2009 model
yearShare
vehicles
to the 4.5
sharesix
point
decline
year old cars and trucks during the
Market
byled
Vehicle
Agemarket
(vehicles
years
oldfor
orfive
newer)
first four months of this year (see graph below).
Three
year
old market
share2013
was up 3.2 share points. Source: Polk
YTD 2014
thru
March
vs. YTD
Market Share by Vehicle Age (vehicles six years old or newer)
YTD 2014 thru March vs. YTD 2013
6.0
Change in market share
4.0
3.2
2.1
2.0
0.0
-0.1
-0.3
-2.0
-4.0
-6.0
-4.5
6 years old
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29
30
www.mada.org
rd F-Series
is Best Seller
forSeller
Threefor
to Three
Five Year
OldYear
Vehicles
Ford F-Series
is Best
to Five
Old Vehicle
ala was the two year old or newer leader
Impala was the two year old or newer leader
graphs
show top selling models in two age categories: vehicles two years old or newer, and those
TOPbelow
SELLING MODELS
The
graphs
belowPolk.
show top selling models in two age categories: vehicles two years old or newer, a
e to five years old. Source:
Fordthree
F-Series
Bestold.
Seller
for Three
to fiveisyears
Source:
Polk. to Five Year Old Vehicles
Impala was the two year old or newer leader
The graphs below show top selling models in two age categories: vehicles two years old or newer, and those three to five years
Polk. (Two years old or newer)
old. Source:
p 25 Selling
Models
Top 25 Selling Models (3 to 5 year old vehicles)
Top 25 Selling
(Two
years old or newer)
ed retail registrations,
YTD Models
2014 thru
March
Top 25
Selling
Models (Two years
old2014
or newer)
Used
retail
registrations,
YTD
thru March
Used retail registrations, YTD 2014 thru March
825
825
Chevrolet Impala
604
evrolet Silverado
604
Chevrolet Silverado
584
Ford Escape
584
Ford Escape
543
Chevrolet Malibu
543
Chevrolet Malibu
524
Ford Fusion
524
Ford Fusion
496
hevrolet Equinox
496
Chevrolet Equinox
472
Ford F Series
472
Ford F Series
457
Dodge Caravan
457
Dodge Caravan
453
Ford Edge
453
Ford Edge
425
Town & Country
425
Chrysler Town & Country
415
Chevrolet Cruze
415
Chevrolet Cruze
406
Ford Focus
406
Ford Focus
357
hevrolet Traverse
357
Chevrolet Traverse
304
Chevrolet Captiva
304
Chevrolet Captiva
224
Ford Explorer
224
Ford Explorer
219
Nissan Altima
219
Nissan Altima
213
Ford Taurus
213
Ford Taurus
210
Dodge Avenger
210
Dodge Avenger
209
GMC Terrain
209
GMC Terrain
207
Dodge Ram
207
Dodge Ram
192
Toyota Camry
192
Toyota Camry
185
Honda Civic
185
Honda Civic
181
Chrysler 200
181
Chrysler 200
180
GMC Sierra
180
GMC Sierra
178
Grand Cherokee
178
Jeep Grand Cherokee
0
250
500
750 1000
0
250
500
750 1000
Chevrolet Impala
www.mada.org
Top 25 Selling
(3 to
5 year old ve
Used retail registrations,
YTD Models
2014 thru
March
Top 25 SellingUsed
Modelsretail
(3 to 5registrations,
year old vehicles)YTD 2014 thru
Used retail registrations, YTD 2014 thru March
Ford F Series
Chevrolet Silverado
Ford F Series
1026
10
1015
Chevrolet Silverado
702
Toyota Camry
554
Chevrolet Malibu
Chevrolet Malibu
506
Chevrolet Impala
Chevrolet Impala
503
Ford Fusion
Ford Fusion
451
Toyota RAV4
Toyota RAV4
412
Chevrolet Equinox
Chevrolet Equinox
394
Ford Escape
Ford Escape
380
Dodge Ram
Dodge Ram
380
Ford Edge
Ford Edge
371
Toyota Corolla
Toyota Corolla
367
Honda Accord
Honda Accord
345
Chrysler Town & Country
Chrysler Town & Country
345
Chevrolet Traverse
Chevrolet Traverse
329
Honda CR-V
Honda CR-V
315
GMC Sierra
GMC Sierra
285
Honda Civic
Honda Civic
278
Ford Focus
Ford Focus
274
Hyundai Sonata
Hyundai Sonata
264
Dodge Caravan
Dodge Caravan
250
Volkswagen Jetta
Volkswagen Jetta
237
GMC Acadia
GMC Acadia
236
Toyota Prius
Toyota Prius
234
Nissan Altima
Nissan Altima
0
500
1000
0
101
Toyota Camry
702
554
506
503
451
412
394
380
380
371
367
345
345
329
315
285
278
274
264
250
237
236
234
1500
500
1000
31
Audi, Kia, Subaru, Infiniti, and Acura Used Registrations Increase
Audi posts an 8.3% increase
BRAND SCOREBOARD
The
graph
shows
the percent
changeUsed
in retail
used light vehicle
registrations during the first four months
Audi,
Kia,below
Subaru,
Infiniti,
and Acura
Registrations
Increase
ofAudi
2014
versus
the
same
period
a
year
earlier
for
the
top
30
selling
brands
in the state. Audi had the largest
posts an 8.3% increase
increase, up 8.3%. Source: Polk. *Figures for April 2014 were estimated by Auto Outlook.
The graph below shows the percent change in retail used light vehicle registrations during the first four months of 2014 versus
the same period a year earlier for the top 30 selling brands in the state. Audi had the largest increase, up 8.3%. Source: Polk. *Figures
for April 2014 were estimated by Auto Outlook.
Percent Change in Minnesota Retail Used Light Vehicle Registrations
Percent Change
in 2014
Minnesota
Used
YTD
thruRetail
April*
vs.Light
YearVehicle
EarlierRegistrations
YTD 2014 thru April* vs. Year Earlier
8.3%
Audi
6.8%
Kia
Subaru
4.9%
Infiniti
4.8%
3.4%
Acura
-0.2%
Mercedes
-2.9%
MINI
Hyundai
-3.6%
Honda
-3.7%
BMW
-3.7%
Jeep
-4.5%
Lexus
-4.6%
-5.8%
Porsche
Nissan
-7.1%
Volkswagen
-7.1%
Toyota
-7.2%
GMC
-7.4%
-8.6%
Mitsubishi
-9.2%
Chrysler
-9.9%
Volvo
-10.6%
Ford
-12.1%
Dodge
-14.8%
Chevrolet
Mazda
-15.3%
Suzuki
-15.4%
Cadillac
-15.5%
Lincoln
-15.6%
Buick
-15.6%
-21.2%
Land Rover
-22.4%
Jaguar
-40.0%
32
-30.0%
-20.0%
-10.0%
0.0%
10.0%
20.0%
www.mada.org
DEALERSHIP SHOWCASE
LUTHER BURNSVILLE VOLKSWAGEN
A wise man once said, “It doesn’t matter where you are, it’s
what direction you’re headed.”
said Radue. “We like to say
we set the standard for exceptional Volkswagen service.”
If that’s the case, Luther Burnsville Volkswagen is properly
pointed toward the future, both in terms of bricks and
mortar and in their understanding of the importance of new
technologies.
Though Radue has 30 years experience selling VWs, he
works with his staff to keep an eye firmly fixed on the
present, and on the future. They understand how critical
social media has become to a dealership’s success.
The dealership, a Luther store since 1982, was on Cliff Road
near the river until three years ago. That all changed when
they moved into the new, bright white, 50,000 square foot
facility on Buck Hill Road, just south of Burnsville Center
and overlooking both 35E and 35W.
He added, “We say ‘Make the Experience Count.’” That
means always trying to go above and beyond...and we are
aware of how significantly online reviews at DealerRater,
Cars.com, Google and the others can impact customer
decisions. We now have more than 1,300 reviews. One
gentleman came from Wisconsin because of our reviews,
and he specifically asked to work with a particular person
because of the great things people were saying about her.
General Manager Jay Radue describes the new dealership
as “the new Volkswagen ‘white frame’ design. We have two
customer lounge areas with Wi-Fi, beverages and snacks.
We have a huge training area to meet with all employees
...something the other location lacked. We now have an
automatic car wash, too. We used to joke about the old days
when we had one stall to hand wash cars, and washed the
others outside.”
The service area
features 20 service
bays and includes
technicians and
advisors who
have worked with
Volkswagen for more
than 25 years. “We
have great people,”
www.mada.org
“We focus on taking care of people,” Radue said. “Good
reviews are driving traffic to the store, and so are referrals.
Many of our new customers come in based on reviews.”
Those reviews HAVE been good. Burnsville Volkswagen is
a 2014 DealerRater.com Dealer of the Year. They also are the
only Volkswagen dealer in Minnesota to have been inducted
into the prestigious “Wolfsburg Crest Club” for 2013; an
award earned only by the top 50 VW dealers in the nation. It
means Burnsville Volkswagen has met the highest standards
for sales and service, and customer satisfaction. As a result,
the dealership was top 10 in sales volume last year for
Certified Pre-Owned Volkswagens sold in the country.
Clearly, they are headed the right direction.
33
Industry Spotlight
James Mercer
James Mercer is a funny guy in a very unfunny business. The normally
stuffy and serious world of finance and insurance is broken up by the arrival
of the young man from Woodbury. James is a journeyman car guy but when
you meet him, you immediately gather a mischievous side. Despite what
he may say or convey, the serious side is driving him all the time. In eight
short years, the dad of three from Burnsville went from Account Exec to
Regional Manager in charge of MN, SD, ND, Colorado, Montana,
Wyoming and Utah, and top trainer for one of the industry’s top
Finance and Insurance companies. He sat down recently with
MADA Executive Vice President Scott Lambert to discuss where
he is so far in his young life.
Are you from Minnesota?
Yes. My Dad worked for 3M, so we started in
Hutchinson, then moved to Naperville, Illinois
until I was in 7th grade. Then we came back
and settled in Woodbury.
Your Dad ended up at 3M world
headquarters in Maplewood?
Exactly.
An only child?
Oh no. I have 3 brothers. We fought hard as
kids but now we’re the best of friends.
How’d you end up in the car business?
I went to Mankato State and majored in
economics. But that doesn’t get you a job. I
graduated from college on Friday and walked
into a dealership on Monday.
But why a dealership?
I was driving up Hwy 169 and heard one
of Denny Hecker’s ads on the radio. I had
interviewed at some banks but I wanted to do
sales.
So you just walked in and asked for work?
Yep, showed up at Denny Heckers Hudson
Pontiac as green as a blade of grass. I knew
nothing about the car business.
What struck you most about the car business
at first?
The money. I made twice as much selling cars
as I ever would have working at a bank.
So how long were you in sales?
Only for a year, then I moved into finance.
34
Protective
Regional Manager
Did you stay in Hudson for long?
I was actually at six stores in six years.
All Hecker stores?
No, after Hudson I went to Denny’s Monticello
Dodge and his Inver Grove Heights Hyundai,
then Kline Volvo, Walser Dodge and my last
store was Freeway Ford.
Why all the moves?
The turnover at Denny’s stores was out of
control. Everyone was interviewing all the
time. I followed my bosses to other stores.
Do you still keep in touch with Denny?
(laughs)
How’d you end up at Protective?
I answered an ad in the Pioneer Press. All
it said was Finance Mgr, 5 yrs exp, college
degree, willing to travel.
When was that?
2006. I was hired by Wendell Anderson.
What’s the first job you ever had?
I was a cashier at Target in Woodbury.
What was that like?
It was relentless. The people just keep coming.
It was like the conveyor belt scene in “I Love
Lucy.” You just couldn’t push against the tide.
So, you’ve been with Protective for eight
years now. What’s your takeaway so far?
It’s opened my eyes to what the dealer does
each day. He could spend 100% of his time on
a huge variety of things that have nothing to
do with selling cars.
If money didn’t matter and you could
reinvent yourself as anything, what would
you do?
I’d write comedy screenplays.
That’s an interesting answer.
I go to movies with my brothers and we
always come out saying. ‘That was funny, but
we could write something funnier.’
Besides running eight states, is there
anything else you do with Protective?
I am the lead Finance trainer for Protective. I
train F&I personnel in Chicago.
Do you like that?
I’ve done it now for five years and I really get
a lot of satisfaction out of it. It’s cool when you
get a green person and bump into them later in
the business and see how they’ve blossomed.
And your dream of Hollywood success?
But, it’s just that: a dream. I’m a lifer with
Protective. I enjoy this job too much.
www.mada.org
Customers
come standard.
In Minnesota, Star Tribune rules the road.
• Mobile & apps
Millions of Minnesotans visit us online every month. We have the only
• Geo-targeting
top 25 newspaper in the country that’s growing in circulation. And we
• Behavioral targeting
offer an ever-expanding lineup of mobile solutions. Massive reach.
• Search marketing
Pinpoint targeting. That’s how you drive your message home.
• E-mail marketing
Supercharge your advertising. Call Steve Engelhart at 612-673-4950
or Tim Haley at 612-673-7026.
3254047/1/14
With Protective Asset Protection,
you protect your best asset –
your reputation.
In today’s transparent world, consumers are only a few clicks away from uncovering the good, the bad
and the ugly about any company.
With Protective Asset Protection, you and your customers can rest assured that the products we offer
are administered and backed by us, which means reliable service that protects your reputation.
What’s more, our company believes in doing the right thing by you and by your customers. We are in
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Learn more at protectiveassetprotection.com
Protect Tomorrow. Embrace Today.™
Vehicle Protection Plans I GAP Coverage I Credit Insurance I Limited Warranty Products
Dealer Participation Programs I F&I Training I Advanced F&I Technology
Contact Protective’s Minnesota representative, James Mercer at 866 927 2908
Limited Warranty Products, Vehicle Protection Plans (VPPs) and GAP are backed by Lyndon Property Insurance Company in all states except NY. In NY, VPPs are backed by Old Republic Insurance Company, Limited Warranty Products are backed by
Western General Insurance Company and GAP is not available. Credit Insurance is backed by Protective Life Insurance Company in all states except NY, where it is backed by Protective Life and Annuity Insurance Company.