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TODAY
THE UNUSUAL NEWSLETTER FROM THE USUAL PHOLKS AT PHOENIX
HI!
WE’RE YOUR
NEW...UH...
OLD AD
AGENCY!
And to think
Charlie was
only 16 years
old when we
started
Phoenix 25
years ago.
Jean was 30.
APRIL, 2004
SPECIAL 25TH ANNIVERSARY ISSUE
NOT IN THIS ISSUE:
INDUSTRY TALK
Bill Gates attempts congratulatory e-mail; PC crashes
ENTERTAINMENT
Jean jumps out of really big anniversary cake
HEADLINES
25 freaking years!! Are you kidding me????
25 YEARS CHANGING THE FACE OF BUSINESS...
...AS WELL AS OUR OWN!
DID YOU KNOW...
Phoenix AD&P logo, circa 1979. Ya think?
APRIL 11, 1979
1979 - 1982
The company begins as
Phoenix Advertising,
Design and Promotion
with first clients WFMR
Radio, Milwaukee
Magazine, and owner,
Doug Coffrin’s,
gubernatorial bid.
Phoenix focuses on retail
advertising for clients
Goldi Shoes, Fred Julien
Shade Shop, FanDangle
ceiling fans, Stein Optical
(that’s Charlie singing
the jingle), Strenkopf’s,
Snow Goose, Bathing at
Baxter’s and more.
1983
Phoenix introduces the
BRIO Toy Company to
America. A Swedenbased company, they
specialize in high-end
wooden toys for
children. We develop
advertising for trade
publications and
consumers, as well as
POP displays.
1984
1985
1986 - 1991
1992
Charlie wins the
international Parents’
Choice Foundation
Award for designing and
producing a solid wood
pre-schoolers ABC floor
puzzle for BRIO.
Phoenix is recognized as
one of Inc.Magazine’s
“Inc.500”- one of the
fastest-growing
corporations in America,
earning us a cover story
in USA Today and various
other PR.
Phoenix focuses on
consumer packaged
goods, particularly
sporting goods, toys and
hobbies. Clients include
Huffy Sports, Riddell
Helmets, Porter Athletic,
Wilson Sporting
Goods,Worth Fishing,
TSR, BRIO Toys, Corolle
Dolls, Marklin Trains and
Nelson Knitting/Layer
One sportswear.
Charlie and Jean found
Phoenix Marketing
Group, Inc., repositioning
the agency with a focus
on business-to-business
marketing
communications, and
introduce the slogan
“Real solutions. Real
results.”
We also introduce
Marklin Model Trains to
America. The German
company asks us for
help in trade and
consumer advertising,
PR, tradeshows,
packaging and POP.
We also introduce
Sprecher Brewing to
Milwaukee by designing
and creating their beer
label and instituting PR.
1992
1992 - 2004
1994 - 1995
1998 - 1999
Throughout our history...
We begin getting
involved with non-profit
clients, including the
Wisconsin Donor
Network,Wisconsin’s
organ transplant
procurement
organization. Others will
include Easter Seals, the
Wisconsin Aids Fund and
the St.Vincent de Paul
Society.
We begin doing work
with Aqua-Chem,
Cleaver-Brooks, Cooper
Power, Generac, Johnson
Controls, P&H and
Ziegler.
Jean serves as President
to the Milwaukee
Association of
Advertising Agencies.
Jean serves as President
of BMA-Milwaukee, the
local Business Marketing
Association.
...Phoenix has had an extraordinary opportunity to work with some of the best
people – clients, employees and vendors alike. Together, we have accomplished
great things – outstanding creative, brand identities, successful new product and
service launches, and increased awareness and sales. We’ve won significant
recognition and awards from the BMA, CLIO Awards, CIO Magazine, Inc.Magazine,
the International Association of Business Communicators Pacesetters Awards,
Parents’Choice,Telly Awards and others.
We want to recognize and thank all of you for being part of our lives and sharing
in our successes.
We look forward to the next 25 years as we continue to “Rise above.”
Want to contact us?
Phoenix Marketing Group, Inc. is open Monday through Friday
from 8:00 AM to 5:00 PM. Contact Jean Radtke by phone at
414/223-4848, X112. Jean can also be contacted via e-mail at
jradtke@phoenixmgi.com.
PHOENIX MARKETING GROUP, INC.
Rise above.
222 East Erie Street Milwaukee,WI 53202
414/223-4848 FAX: 414/223-4489
www.phoenixmgi.com