The value of our Brand

The value of our Brand
WHY TAGLIATELLA IS AN EXCELLENT PROPOSITION?
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- THE VALUE OF EXPERIENCE
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- THE VALUE OF A WINNING PRODUCT
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- THE VALUE OF PROFESSIONALISM
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KEYS TO A UNIQUE PROJECT
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- PROFILE OF OUR FRANCHISEE
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- SUCCESSFUL RECIPES
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- LA TAGLIATELLA SPOTLIGHT
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WHY TAGLIATELLA IS
AN EXCELLENT PROPOSITION?
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THE VALUE OF EXPERIENCE
La Tagliatella, is a chain of restaurants specialising in high-quality Italian gastronomy,
and part of the AmRest Holding SE (AmRest, WSE) business group, the largest
operator of independent restaurants in Central and Eastern Europe with more than
700 restaurants in the Casual Dining and Quick Service categories in Poland, the
Czech Republic, Hungary, Bulgaria, Serbia, Russia, USA, France, Spain, and Germany.
La Tagliatella is the result of more than twenty years' experience specialising in the
traditional cuisine of the Italian regions of Piamonte, Liguria, and Reggio Emilia.
Positioned in the “Fine Casual Dining” sector, La Tagliatella is the leading restaurant
brand for company and franchise development in Europe currently with 135 restaurants
- and growing - in Spain, Andorra and France. More than 6 million customers last
year enjoyed the genuine taste of Italia in our restaurants. In 2009 La Tagliatella was
awarded the European Foodservice Summit Concept Award, one of the most
prestigious catering prizes in Europe.
THE VALUE
OF A WINNING PRODUCT
In the last years, La Tagliatella has set the standard for high-quality Italian food. Our
menu reflects the concept of traditional creations made with only the best ingredients,
including more than 400 combinations of pasta & sauce, antipasti, salads, lasagnas,
cannelloni, 20 types of pizza and, of course, exquisite and delicious home-made desserts.
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THE VALUE
OF PROFESSIONALISM
La Tagliatella provides its franchisees with know-how backed by more than 20 years
of highly successful experience in the Italian restaurant sector, which is manifested
in the following aspects:
TRADITIONAL AND EXCLUSIVE CREATIONS BY OUR CHEFS
Our experienced team works every day to create exclusive recipes that follow time
honoured traditions in pasta, as well as incorporating the latest trends in Italian food.
Within this traditional process, our central kitchen has incorporated the latest
technologies in quality assurance and safety procedures, while guaranteeing the
maintenance of the product's natural and traditional characteristics.
EXCELLENCE IN SELECTION OF SUPPLIERS
AND RAW MATERIALS
Puglia, Piemonte, La Liguria, Trentino… Our Purchasing Department covers every
corner of the Italian food landscape to create the best flavours and textures from
their origin.
From Parmigiano Reggiano cheese, cured in caves for 24 months, to our authentic
focaccia from Genoa, going through our unique mozzarella from buffalo milk
elaborated in the region of Campania.
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FULL SUPPORT ASSISTANCE TO THE FRANCHISEE
Our goal is to provide the best support and follow-up to our franchisees, helping
them to optimize performance of their restaurants before, during and after their
initial opening.
A core value of the company is its commitment to supporting its franchises. This
includes assistance in sites selection; restaurant layout and design, construction and
systems recommendations; initial training adapted to the experience of the franchisee,
providing operating manuals for all the areas of the business; support of the initial
opening; on-going operational follow-up on a periodic basis, as well as other services.
QUALITY CONTROL ASSURANCE
Quality has also been one of the most important goals of the company. This includes
exhaustive evaluations of suppliers, microbiological and physical-chemical analysis
of our products, as well as controls for traceability and other specific internal quality
control plans.
MULTIDISCIPLINARY RESEARCH AND DEVELOPMENT
The R&D department includes a diverse team of professionals, including trained
chefs, pasta makers, “pizzaiolos”, bakers, experts in Mediterranean cuisine, food
technologists and process engineers. The team’s goal is to achieve the creation of new
recipes, and signature products, as well as to ensure organoleptic quality of our dishes.
OWN W AREHOUSING AND LOGISTICAL SYSTEMS
Naturally, through the management of our own distribution system we ensure the
optimal conditions for our products throughout the logistic chain, from our central
kitchen to the restaurant. In this sense, our fleet of trucks runs distribution routes
placed within established time frames based upon the warehousing capacity and
needs of our restaurants.
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KEYS
TO A UNIQUE PROJECT
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PROFILE
OF OUR FRANCHISEE
As a supportive business partner we are fully dedicated to our franchisees' success.
We seek people who are committed and have entrepreneurial spirit and management
and leadership capacities, with or without catering experience, who are passionate
about challenges and dealing with the public, but who at the same time would like
to have the support of a prestigious brand with wide experience in the sector.
So, if you have the ability to manage both people and finances, and have a firm
commitment to enter the restaurant sector with your mind set on success, we invite
you to learn more about this dynamic and successful International Franchise
and to becoming a part of the AmRest Brand Family.
SUCCESSFUL RECIPES
We know that the best measure for our success as a franchisor is to learn from the
experiences of franchisees who have a lasting relationship with us.
Come along, keep reading and discover THE RECIPES OF SUCCESS ACCORDING
TO OUR FRANCHISEES.
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PRODUCT
HIGH-QUALITY
RAW MATERIALS
“Many customers want to congratulate the chefs and
pizzeros…they say that it has been a long time since they
enjoyed authentic Italian cuisine”.
Óscar López and Víctor López
Franchisees in Salamanca
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PRODUCT
“Upon opening the menu, you'll see looks of surprise and admiration. It´s not wonder! Where can the
customer choose from more than 400 combinations of pasta & sauce”.
Javier Basarrate
Franchisee in Bilbao
VARIETY OF DISHES
AND FLAVOURS
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DECOR
WELCOMING AMBIENCE
“There are customers who bring their friends to show them
the decor… it’s as if they were showing them their own home”.
Leopoldo de la Sierra
Franchisee in Madrid and Zaragoza
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CUSTOMER
UNIVERSAL PROFILE
OF THE CUSTOMER
“…Families, couples, groups of friends, meals for business
and pleasure...It is a concept that is universal and so well
applied that it is practically impossible to find a "non
customer" of La Tagliatella”.
Josep Cabanes
Franchisee in Cornellà de Llobregat
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CUSTOMER
HIGH LEVEL OF SATISFACTION
“What is most surprising is the high level of satisfaction: once the client tries,
the likelihood of return is almost 100%”.
Manuel Lillo
Franchisee in Jaén
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CUSTOMER
EXQUISITE SERVICE
“Since it is a franchise concept, this emphasis on pampering
the client initially seems improbable... Then you realize that
it perfectly fits with the quality of the product and decor,
as well as the pleasure of sharing a good meal, which is
distinctly of La Tagliatella”.
Miguel Álvarez
Franchisee in La Coruña, Vigo,
Orense and Santiago de Compostela
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FRANCHISOR
“The franchisor provides you with full service:
preparing the product traditionally and serving
it with their own fleet; an initial training plan
is provided to you and a team of advisers will
help you to optimize operations, results,
advertising… the commitment is complete.
Raúl Ivars
Franchisse in Alicante
FULL SERVICE
TO THE FRANCHISEE
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FRANCHISOR
FAST AND SIMPLE OPERATIONS
“Operations are very simple and easy. From the IT systems for orders and
requests, to the organization of warehousing and the preparation of dishes.
Everything is anticipated to fully optimize the performance of the restaurant”.
Ángel Lainez and Emilio Lainez
Franchisees in Murcia and Almería
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FRANCHISEE
RIGOROUS COMMITMENT
OF THE FRANCHISSE
“It is a winning product. What really marks the difference is how
the franchisee manages its restaurant, its customers and its costs”.
Encarna Aznar
Franchisee in Cartagena
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SUCCESS
RAPID RETURN
ON INVESTMENT
“All of the previous points play in your favour for recovery
of your investment in much less time than you may have
thought... profitability and strength of the concept is clearly
good”.
Jordi Bertrán
Franchisee in Badalona, Olot and Vic
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