India Mathrubhumi - Nanma pubic service work campaign - WAN-IFRA

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Mathrubhumi Vidya – VKC Junior NANMA Public Service Sponsoring Newspaper :-­‐
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The Mathrubhumi Daily The Mathrubhumi PrinEng and Publishing Co. Ltd, M.J. Krishnamohan Memorial Building, K.P. Kesava Menon Road, Kozhikode, Kerala, India-­‐673001. Mr. G. Anand, General Manager-­‐HRD g.anand@mpp.co.in +91-­‐9847744417, +91-­‐495-­‐2362653 CirculaEon and frequency of :-­‐
1,470,289 (ABC July-­‐ December 2014), Daily the newspaper
A one sentence descripEon :-­‐ An iniEaEve to promote the value of virtue among the young generaEon through various social welfare acEviEes carried out by the schools in Kerala. . Target of the project
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School students in the age group of 7-­‐17 years
‘Nanma’   The word “Nanma” in English means “Virtue” or “Goodness”.   Nanma is a novel initiative by Mathrubhumi in association with VKC Group to promote the value of virtue among the younger generation through the schools in Kerala.   There is always goodness in this world and this initiative is aimed at bringing out the good deeds to the attention of people and motivate them to do their part . Any social welfare activity aimed at the betterment of our society is a part of Nanma Initiative. Mathrubhumi-­ The 2lag bearer of social change   Since inception, Mathrubhumi has played a significant role in the social, economic, cultural and environmental issues of India particularly Kerala. The name of “Mathrubhumi” was well associated with various National movements in connection with the freedom struggle and social reformation movements. In 2014 Mathrubhumi introduced a new initiative…… ‘NANMA’ Nanma Initiative   Nanma Initiative launched in January 2014 is aimed at bringing out the good deeds and virtues to the attention of the society and to promote a value driven generation by motivating school students.   Mathrubhumi is associating with a leading footwear manufacturing group, VKC Group of Companies for this novel initiative.   6754 Schools across Kerala is a part of this initiative. Nanma Squads   Every school under the Nanma project is having a Nanma squad comprising of 30 to 50 students who are leading the various social welfare activities of the school. NANMA Main activities   ‘Oppamullavarodoppam’   ‘Kaazcha’ (Support) (Vision)   Providing shelters to homeless  
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people. Medical support for a needy classmate. Financial support for a poor family Counseling facilities to students. Need based support for the students with special needs   Rehabilitation of street children.   Value education   Human rights education.   TrafAic awareness   Meeting good model citizens   Civic sense awareness   ‘Saanthwanam’   ‘Nellikka’ (Care) (Values)   Medical support to the sick   Care and support to the elderly   Medicine collection and distribution   Medical Camps   Accident response cells   Blood donation camps   Respect to teachers and elders   Senior citizen summits   Good behavior and values •  ‘Kavacham’ •  (Protect)   Health and hygiene   Promoting healthy food culture   Mental Health   ‘Mun nadatham’   ‘Pin madakkam’   (Leadership)   (Responsibility)   Leading people against all social  
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evils Book collection for libraries Making of public Roads Awareness against corruption Creating a better society through school. ‘I am the change’   Drug free school and society   Awareness on substance abuse   Responsible Internet usage   2014 -­‐ ‘One for all; all for one’ NANMA activities Sl No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 District Thiruvananthapuram Kollam Pathanamthitta Alappuzha Idukki Kottayam Ernakulam Thrissur Palakkad Malappuram Kozhikode Wayanad Kannur Kasaragod TOTAL No of activities conducted 145 208 102 139 110 110 167 219 128 137 160 112 150 106 1993 No of schools registered in Nanma Sl No District No of schools registered 1 Thiruvananthapuram 2 3 4 5 6 7 8 9 10 11 12 13 14 Kollam Pathanamthitta Alappuzha Idukki Kottayam Ernakulam Thrissur Palakkad Malappuram Kozhikode Wayanad Kannur Kasaragod TOTAL 639 725 145 275 235 477 658 642 469 837 601 231 590 230 6754 Nanma Initiative   The activities from 1st February 2014 to 31st July 2014 are considered for the prizes.   A total of 321 prizes worth Rs. 17,00,000 were distributed to the winners of Nanma. Nanma – Results in a nutshell  12 houses were built as part of the initiative for the poor.  Hundreds of medical camps, blood donation campaigns and other social initiatives were conducted as part of Nanma.  More than Three million rupees were used to help the needy; in the forms of medical support, educational aid and financial support etc.  Hundreds of medical camps, blood donation campaigns and other social initiatives were conducted as part of Nanma. NANMA IMPACTS Some of the main activities conducted as part of NANMA Initiative out of the 1993 activities carried out by the schools across Kerala are.. Nanma Impacts Providing Shelter   It is estimated that one among every 100 people in Indian cities is homeless.   As part of Nanma Initiative students build houses for 12 homeless families across the state of Kerala. This shows the commitment of the young generation towards the cause of Nanma.   The story of a young boy, Mr. Gireesh MH from Pathanamthitta district is one of the shining example which made Nanma a platform for social change. To help his two homeless friends Mr. Kannan and Mr. Karthik, Mr. Gireesh donated 5 and 3 Cents respectively from his family's property of 20 cents to both his friends. Few good hearted people inspired by the selfless act of Mr. Gireesh are helping to build two houses in the donated land. Selfless act of Gireesh in Mathrubhumi Daily.. Gireesh (Left) with his friend Karthik and family. News coverage on Daily regarding the construction of homes. Supporting elder generations   Growing urbanization and decrease in agricultural activities has resulted in the decline of joint family system which in turn resulted in the erosion of family values and bonds between generations.   The older generation is caught between the decline in traditional values on one hand and the absence of adequate social security system on the other.   Nanma has given utmost priority to support the elder generations and to bridge younger and elder generations with social values and respect.   Activities like visiting old age homes, pension schemes, providing medical support to the old, Grand parents summits etc were conducted to bring the two generations together.   Hundreds of people in their old ages were given support and conducted regular visits to their homes to alleviate the pain of being alone in old age. Grand parents meet conducted by Nanma club of Vidyadhiraja School, Vendaar. These initiatives helps to bring together the generations. Students from various schools visiting old age homes and interacting with the inmates. Medical aid   Diseases and illness leads to heavy financial burden on the people affected. For the financially backward sections of the society; the cost of health care results to various socio-­‐cultural issues like poverty, homelessness, financial debts etc.   As part of the Nanma Initiative more than a million Rupees were distributed as medical aid to the needy. Students of S.D.D.U.P.S, Mekone handing over Rs. 115,000 for the cancer treatment of Mr. Aromal, a student of the school. Students of Govt. HS, Kollam handing over a cheque of Rs. 156,275 to the family members of Mr. Abhishek, a 9th standard student who needs liver transplantation. Awareness Campaigns   Various awareness campaigns were conducted by the schools in the fields of public health, traffic awareness, blood and organ donation promotions etc.   As part of Nanma Vendaar village in Kerala has become the first complete blood donating Village. 100% Blood donating Village   Vendaar village in Kollam district has been declared as the first complete blood donating village in Kerala by the authorities.   The Nanma club of Vidyadhiraaja school, Vendaar conducted a 15 days long Blood donation awareness campaign and collected blood samples of all the people in the village and created a directory of blood groups of each and every person in the village.   They also created a blood donating group with the people eligible to donate blood with in the age group of 18 years to 50 years.   These students conducted 102 blood group detection camps in the village alone by collecting samples of more than 3000 villagers and volunteer group of 1500 people to donate blood. Mrs. Aisha Potty, Member of Legislative Assemby, Kerala officially announcing Vendaar as a complete blood donation aware village. Students conducting blood group detection camps. Nanma logo release Well known actor in Malayalam cinema Mr. Dulqar Salman is the brand ambassador of the Nanma Programme. The Mathrubhumi Vidya page announcing the launch of Mathrubhumi Vidya – VKC Junior Nanma Nanma Helping Hands-­ Medical Aid Snapshots Nanma Squad members providing medicines to a bed ridden patient. Mid-­‐day meal Nanma Club of ALP School, Morazha conducting Healthy Mid day meal program in the school. Traffic Awareness Nanma squad members from Hikma Public School, Kuruvattoor conducting a traffic awareness programme Helping the elderly.. Nanma Squad members from RMHSS, Aloor extending support to a senior citizen. Nanma helping hands Nanma squad members from GLPS, Puthoor contributing finacial aid for the treatment of their fellow student Nanma squad members from RMHSS, Aloor providing white cain for a blind person in their locality. Nanma in Mathrubhumi Daily Students from G.U.P.S Kavumvattom providing free lunch for the patients of Govt Hospital, Koyilandi. Arimbur Higher Secondary School from Thrissur district collected a large sum of money to provide medical support to a student suffering from a rare disease and a student from the School donated her prize money from the State Kalolsavam 2014 for providing medical support to a fellow student. Various social welfare activities conducted by schools as part of the Nanma Programme. A cultural exchange programme conducted by Nanma club of GLPS, Kadakkarapally with students from Europe Nanma welfare fund to support the unprivileged sections of the society Cancer detection camp organized by Nanma Club Nanma – Results in a nutshell  12 houses were built as part of the initiative for the poor.  Hundreds of medical camps, blood donation campaigns and other social initiatives were conducted as part of Nanma.  More than Three million rupees were used to help the needy; in the forms of medical support, educational aid and financial support etc.  Hundreds of medical camps, blood donation campaigns and other social initiatives were conducted as part of Nanma. “Even in the thickest darkness there are bright stars shining; Even in an ocean of despair there are islands of hope..” These Lilliputian efforts of the school students are indeed a ray of hope for a better tomorrow and a better world.. THANK YOU…