Read issue one online
Transcription
Read issue one online
LETTER FROM THE EDITOR This was easy. It was time to get active, time to put some skin in the game. The goal was to produce. In a historical moment when our culture has become overrun with lifestyle marketing mavens and passive Facebook-driven swagger peddlers, I thought it was a good time to step back and see what all these folks are actually offering us-be it products, a dinner special or what passes for an offline social life these days. Like Fugazi said, "Never mind what been selling, it's what you're buying..." The old time gatekeepers who we all used to look up to got slid a fiver and left the doors open. And then the barbarians took over! The order has been thrown into upheaval. Artisanal Creative Directors are dressing up like Paul Bunyan and bros are twittering to their bros about being bros whilst at dinner with a real woman. We had to be the kibosh on that, yo. I didn't want to make a print magazine because it was retro, I wanted to make one because it was the correct thing to do. I wanted you to feel this, feel me?! Above all, I wanted to do something fun and making things with your friends like Nick Zinner, Eddie Huang, Diplo, Justine D and Brooklyn Tailors is really fun. Making a magazine is EXTRA FUN because you get to call-up people who don't know but would like to, like Dr. Jay Parkinson and Bridget from downtownfrombehind and get them in the mix, too. Social alchemy at work, young bucks. Of course, as a physical publication we had to reduce this whole product down to what matters to all of us: being cool, looking sharp and getting laid. Consider this a guidebook—a "step by step booklet/ for you to get/your game on track/not your wig pushed back"-to all that. This isn't for the irrelevant hall of famers, the halfway crooks, the powers that be or the old boss. It's for you- the new bosses, the new faces, the guys who want to get elevated and we hope you dig it. Peace + Positivity, Elliot Aronow New York City November 2011 _____/300 O UR S HO W W I T H E L L I OT A R O N O W ISSUE 1 WINTER E L L I O T A R O N O W - H O S T, E D I T O R , P U BL I S H E R I T S O U R S H O W. C O M J U L I A N K A H LO N - D E S I GN , D IR EC T I O N , GR A P HI C S R B T T GR . C O M 4 Quality: Do some research, and make an investment. Look for a company that specializes in tailored clothing rather than fashion collection brands. Fit: If you can, go bespoke (or made to measure if that is a stretch). A good suit is about fit above all else, and a suit is the single hardest thing in a man's wardrobe to fit properly. If you don't go custom, know that you will need a good tailor to perform some alterations. In my years doing this I've never seen a single guy try on an off the rack suit and not have there be at least a couple of things that needed to be adjusted. Don't expect to just walk out of the store with a suit. Your work is not done yet. Style: Keep it simple and classic. The key vibe with a suit is subtlety. You want the great fit and quality to be what stands out above all else (see above points). The Brooklyn Tailors sort of 'standard' configuration is a 2-button notch lapel jacket, slightly-slim lapel (2 1/2 to 3 inches), double vent, soft natural shoulder (minimal padding), with a modern but comfortable slim fit. The jacket is a bit shorter than most, but again, not anything too drastic. We cut our trousers with a mid rise (sits just above the hips), narrow through the hips and leg. Not tight, but close fitting, and with a pretty tapered leg opening. We usually do a plain hem but lately I'm liking a cuff. On a more casual suit we'll often do patch pockets on the jacket. 5 The one area where a suit MUST fit well off the rack is in the shoulders. First look in the mirror and see if you have sloped or boxy shoulders. If you have particularly sloped shoulders, a standard jacket will often crease and droop at the back and the sides under the armhole. I generally prefer jackets without much padding in the shoulders, but guys with very sloped shoulders will benefit from a bit more pad as it raises the jacket up and will hopefully crease less. If you have especially 'square' or boxy shoulders - a standard jacket will often be very loose around the neckline and the lapels will bulge out and not sit flat against your chest. Look for a very minimally padded jacket. The pads will only square your shoulders further. 6 Your first suit should be a solid, medium grey. This is the ultimate utility suit and is great for weddings, business or just looking cool whenever. Darker grey is more conservative while lighter grey is a bit more adventurous. Avoid 'fake' and 'faux' anything. Ever wondered why there's four buttons sewn onto your sleeve that don't open? Tailors used to put buttonholes there, but it takes more time and makes it harder to adjust the sleeve length once they are added. Consider taking your off-the-rack purchase to your tailor, and have him adjust the sleeve length as needed and add functional (working) buttonholes. It is extra cool to undo the last two working buttons on your sleeve and show that they open: that's on some Italian pimp shit in a good way. Look for genuine horn, shell or other non-synthetic buttons, no plastic. Remember, even if you are broke you can always replace the cheapo buttons from a Uniqlo blazer with expensive ones and your jacket will look 100x better. 7 Sleeve length: Don't let your shirt sleeves fall onto your hands. The shirt's cuff should hit the end of your wrist. As for your jacket's sleeve, it should be above your wrist, so that your shirt's cuff is visible. Anywhere from a quarter to three quarters of an inch of shirt sleeve works well. If your shirt and/or jacket sleeve are too long, it instantly makes the whole garment look like it's too big on you. fig. 1 Pant length: Elliot and Danny prefer a pretty narrow leg, which tends to work best with a shorter pant length. Danny wears his at a length where the pant just barely grazes the top of the shoe, but doesn't break (bunch up) at all. Elliot sometimes goes a bit more rakish and shows off some heel. If you'd rather the pant hit the shoe a little more and cover your socks (recommended for bigger dudes), go for it, but I'd make sure that you don't have too heavy of a break. It disrupts the line of the pant and makes everything dumpy. fig. 2 FUN FACT: CONSTRUCTION OF A JACKET Hand tailored or canvased jacket? The main dividing line in terms of quality has to do with the way the jacket has been constructed. Most off-the-rack, mass-produced jackets these days are ‘fused’ which means the inner structure is held together with a heat-activated glue material. Jackets made this way don’t drape as well or last very long. A better jacket will be ‘hand-canvassed with horsehair canvas’ which means that the inner canvas is carefully hand-stitched to the outer layer of fabric. This is very tricky and labor intensive, but well worth it. 8 fig 1 fig 2 9 How do you up your game? A little attitude goes a long way. You don't have to do anything 'crazy' to look like a don. Again, good fit, good quality, and the right style are all you need to stand out and impress. But...when you've got your basics covered (solid grey, solid navy, solid black) you should be thinking about some more unique fabrics that can feel a bit more special. Tweed, corduroy, checks (glen plaid). Elliot and Danny are not so big on striped suits (too ‘power broker,’ ) but striped shirts are great for a retro, post-Beach Boys sort of vibe. How to really wear your suits: Don't be afraid of them. Invest some money in enough of them, and then don't treat them too preciously. Wear them. Often. You don't need to dry clean them more than twice a year unless you spill something on them. It is okay to throw them on the floor and get a couple of wrinkles. It is okay to let them wear in. In fact, they look even better worn in. You don't want to look like you've put on a suit because you have to, like it is a uniform that you are required to wear. You should spend the time, energy and funds to get the suits that get you hyped to get dressed and that represent you as a flavorful individual. Dressing your age does not mean conforming! As a general rule in life, nobody worth knowing ever looks down on the guy who chooses to be just a bit more dressed and put together than everyone around him. Do you want to dress like a boss or like a drone? Special Thanks To Brenna and Danny Lewis. 10 11 12 13 Nobody likes that guy. The one who refuses to venture past Union Square on some sort of bogus principle that nothing above 14th Street is cool. That guy is missing out on most of what Manhattan has to offer. He’s also a dick. But if you’re a Lower East Side lurker who’s just uneducated about where to kill time in the nosebleed numbers, that’s a different story. Any of these spots will provide a familiar-feeling port in the uptown storm and are ripe for pairing with a trip to one of those institutions you don’t frequent enough – including the Maysles Cinema or the Studio Museum of Harlem. Enjoy exploring awesome spots outside of your comfort zone. And don’t worry too much about heading uptown. It’s not like you’re going to Queens. Whether you’re trying to pick up a Columbia student or you’re one of those guys who thinks Harlem is the new Bushwick, there’s no punker place above 96th Street than the Ding Dong. Open since 2001, the bar’s plastered with fliers from shows you wish you were at and attracts the sort of crowd that would have called Mars Bar home if it wasn’t a million blocks downtown and totally inconvenient for drinking the night before a British Lit final. Expect nothing more than cold beer,cheapish whiskey and a track from “Singles Going Steady” to blare every so often. Not necessarily a destination – there are dives playing The Replacements in almost every neighborhood – but a perfect coolguy spot to keep in mind if you ever tangle with the triple digits. 15 A cousin to downtown’s Hudson Bar & Books, this smoker-friendly lounge isn’t for the feral or underdressed. A handsome bar with a dress code, not exactly cheap drinks and a menu of precious food (do fuck with the finger sandwiches), this place sports book-lined walls and attracts plenty of dudes in seriously wide ties — some of whom, to their dad-like credit, rock baller jobs and are worth rubbing elbows with. Overall it’s also a luxurious place to get all Whit Stillman, light up, toss back a few and wax intellectual with your tweedy friends. Also prime for romancing those I-work-in publishing-and-live-on-York kind of people. They eat this shit up. 1020 Lexington Ave. E. 73rd St. After a trek uptown, you’ve gotta eat. And there’s no place better to do that these days than at superstar chef Marcus Samuelsson’s Lenox Avenue hotspot. In a March review, the Times said “the scene is amazing” and wasn’t lying. The place is always packed with locals, with young people, with old people, with museum directors and magazine editors and girls who look way too cool to ever talk to. Dude, the president had dinner there. Most people who tuck into the grub are generally destroying plates of the “Fried Yard Bird,” which is what you call fried chicken when it costs more than $20, and tossing back cocktails like the Earl of Harlem, which boasts bourbon, tea and coriander syrup and will fuck you up. If you only know one place to eat further north than the Breslin, this should be it. 310 Lenox Ave., betw. W. 125th & 126th Sts. 16 Doctor Jay Parkinson If you’re pressed for time, you should know that Jay Parkinson is one of the most forward gents in the health game right now. He started-up a practice in Williamsburg in 2007 where people would set up appointments via Google Cal and pay via Paypal. With low overhead and positive thinking as tenets of his plan, Parkinson is bringing this message to the masses. Last year, Fast Company named him the "Doctor Of The Future." As of late he's been busy with his wellness/design venture The Future Health. And now he's in OUR SHOW Magazine! 1. At what point in your career did you recognize that your vision of health care was radically different from the old school? I’ve always thought that doctors defined health too narrowly. If it’s not fixed by a pill or scalpel, what can we offer? I realized quite early in medical school that doctors were simply treating the symptoms and not the real problem—the number one killer in America—bad lifestyle. But in order to lead a wonderfully fulfilling life, we have to look at health as being the optimal mix of good food, fun movement, real relationships with people you love, financial success, a job that leverages your best skills, a neighborhood that makes health easy, and the wild card—sex, drugs, and rock & roll. I threw that last one in because health has traditionally been so burdensome and black and white. But in real life, health is grey and life is fun. 18 2. What are your feelings on services like Web MD? Is there a limit to how well patients can diagnose themselves online? Web MD and the like make money off the number of pages they can produce on the internet. They crank out hundreds of new pages a day just so they can sell more ads. Complexity and voluminous information confuses. For the most part, health on the Internet is designed to confuse us in exchange for selling ads. However, I’m all for giving everyone access to information that’s been previously only available to professionals. The challenge here is separating the good and the bad sources—the information that’s not simply designed to ultimately sell you drugs. I typically ask people who contact me what they think they have and what links have influenced them. 3. What companies or services have influenced your company the Future Well? I think the lean startup mentality has been the most influential for me. A mentor who owns a digital firm once told me that his company grew very large at one time, and the larger it got the further he got from doing the creative work that he loved. So we’ve kept it very small and very lean so we can work with the clients we want to work with. We don’t have to bring in revenue just to maintain overhead. It’s really wonderful. But the companies that have influenced me most surely aren’t healthcare companies. They’re companies and people like Rapha, Bicycle, Lululemon, Jamie Oliver and others that place design, simplicity and beauty on such a pedestal that they inspire you to be a more healthy person. 19 Jay Parkinson continued... 4. Times are tough—tell us about some things that we should feel optimistic about that are going down right now in your field. I look for inspiration in health, not medical. When we were kids, whole foods were something 100 hippies in California were eating. Now the healthy food movement is moving into the mainstream. In fact, in Michigan, food stamps are now worth double at farmers’ markets. That’s a wonderful program that will hopefully spread to the rest of the US. There is a health revolution arising in our culture. People are simply becoming more health conscious. It’s starting with those who can afford it. But that’s exactly how all things start. If the iPhone was first marketed to my parents, it would never have gained such popularity. This is one case where the trickle down theory actually works. It will just take some time. In 1964, the surgeon general released a report saying smoking was bad for you to a culture where 50 percent of adults smoked. Now, only 12 percent of adults in NYC smoke, taking 47 years to reduce smoking by 38 percent. It’s a long slog when it comes to changing a culture’s behavior for the better, but that’s just the way things are. I can still say I’m ridiculously happy to be alive and working as hard as I can to simply get people to pay more attention to our health. Holler at the Doctor: jayparkinsonmd@gmail.com http://thefuturewell.com 20 EDDIE HUANG IS A CHEF, AUTHOR AND TV HOST. HE’S ALSO ONE OF THE TRUEST G’S IN THE GAME. HE JUST OPENED BAOHAUS ON 14TH ST. EAT THERE! What were you like as a kid? Rough or studious? I mean, you got to read the book, Dun. I was tabbed as a gifted kid early on, so I was always in those classes, but I had to fight a lot cause I was the only Asian kid and people would step to me. I got taken out of school and transferred a lot in elementary/middle school. Five schools in seven years. I wasn't a kid looking for trouble, but I had to do my thing cause people were ignant. Then by the time I got to high school, subconsciously, I flipped the script and kinda became the bully. It's whatever though, live and learn. Fighting is stupid. Make babies, get money. Please name check the brands you rocked in 1995. Ohhh shit, Nautica Competition, Polo Sport, Tommy Hill. I had the ill blue jumpsuit with the kangaroo pouch, Mecca, Enyce, North Face, Starter, Apex hats, sports jerseys, mo-fuckin GOGGLES like RZA, Wu-Wear, Outkast shit, Nike, Nike, Nike, basically all that shit Raekwon shouts out in "Spot Rusherz." Piercing Pagoda silver chains wit fake ice. My brother used to buy them chains out the back of The Source and shit. Haha, "This ninja had mega ice on/ chips ahoy!" 21 Name one thing about the restaurant business that sucks and will never change. Shit, the idea of "professionalism" is what bothers me about all businesses. These people want authentic, home cooked food, a cool downtown vibe, they want to feel like they in your grandma's kitchen, but then they want you to be like the ninjas at Chipotle. YO, let me AXE you a question. Have you ever hot boxed Chipotle? No. Does your grandma advertise that she served up a billion heads? NO, cause she ain't a ho like Ronald McDonald and neither am I. I know that the floor at Baohaus One sucked and people complain about the "appearance" of the employees, but I'm not gonna tell this dude to fix his face. That's that motherfucker's face. It's not appetizing, but I’m sure his momma loves him. And, I'm gonna fix the floor but I just bought a new spaceship on 14th street btw 2nd and 3rd, so hold me down y'all. The kid is broke right now! I spent all my bread on the new joint. The best part of NY besides the weirdos are neighborhood businesses. Places like Katz's that has a horrible fucking ticket system or Shopsin's where Kenny boots you for being a Yelper or having a vagina. Or the delis in Brooklyn that don't serve pork but let cats walk on the counter they make your sandwich on. Where else do people do it like that? When all the individuality and creativity is gone, yall will regret it... Extra flavors. The world has just become so sterile and flavorless. For real, Earth, I'm over you son. What was your back up plan in the event the cooking thing didn't work out? Did you have any other options at the time? I was honestly selling t-shirts and sour when we first opened Baohaus. That was the entire plan. Real genius level shit. When did you begin to treat what you did with discipline? When did it cross over from just being a hobby? When Sam Sifton ripped me a new one. That's why I got mad love for that dude. He's the only person besides my parents that has ever aired me out and I never got to punch in the face. But for real, you can't be mad when the dude is right. I owe that dude and he don't even know it. It's not every day someone takes the time to peep your game and then take a dump on it in a meaningful way. I mean, if it sucks, it's usually not worth someone's time to tell you. 22 Do you believe every chef needs to pay his or her dues? Or can you just walk in and freak it if you have what it takes? I think there's always the exception. Randy Moss walked in and just went gorilla on the NFL. Obama blew up like soda and water over night. Allen Iverson didn't practice. I mean, I looked up to those dudes. It's not a industry-specific thing. Sometimes, people come around that are just ready to GO HAM since day one. Paying dues by being someone's bitch peeling potatoes is boring. People who are just naturally talented or can game the system interest me. I mean, isn't that what all the movies are about? The exceptions... The Kerouac-like ninjas. The crazy ones. Kung-Fu Panda bitch! That panda is a mo-fuckin PRODIGY. I didn't start off an industry cat and I try to resist becoming one. I go to people's soft-openings or events that I respect, but for the most part, I only have a handful of restaurant friends. I actually like the writers more than chefs. They are interesting. Mad restaurant people are shark-biting copy cats. Peace to Tyler Kord, Mike Madrigale, Kenny Shopsin, and all the other people comin' provocative. I don't know the Torrisi guys, but shit like that and Mission Chinese Food get me excited. I like to see people bust out like NWA through that "I have a dream" banner and just wreck shop with something new. Ghostface told my boy in 10th grade the secret to life: "Just keep come provocative ninja." Worst gentrifying restaurants in NYC after DBGB, which we all know takes the number one spot. Rickshaw Dumplings, Korilla BBQ, Hung-Ry, that place making japanese tacos and mexican sushi in soho next to David Burke. FIN 23 SMOOTH SAILING KIEHL’S WHITE EAGLE CREAM Much as it pains me to say so, I am completely unable to grow anything resembling a competent beard. (Unless you count a neck beard, which you shouldn't.) Shaving is a chore—something I HAVE to do so I don't look gross. But that doesn't mean it has to be a painful, smelly or unenjoyable process. Next time you need to man up, use Kiehl's "Brushless White Eagle" cream. It has a nice understated menthol vibe and is all you need in terms of facial motion lotion. Yeah, I just wrote that. 26 LAMPIN' WHITE FURNITURE (CHELSEA LAMP) You should ditch your larger Ikea pieces as soon as you can. It's just not cool, and I can't say more than that. A good place to start would be to get a nice floor lamp. White Furniture's "Chelsea" model has a wooden tripod base, an old school big ass shade (a rarity for modern-style lamps) and some nice brass accents. Throw a soft 40-watt bulb in there and you are good to go—until it's time to kill the lights of course. GOOD FAT ARTE OLIVA EXTRA VIRGIN There are two types of olive oils you need in your rotation. The first is your everyday variety, which you should use for sautéing proteins and vegetables. You don't really buy this one for taste so anything that would be OK on its own is fine. I co-sign Trader Joe's "California Estate", which is inexpensive but still a few steps up from Goya styles . The second, which you should spend some decent money on, is your finishing oil. This is the oil you drizzle on fresh cheese, salads and pastas. I prefer a bright, fruity oil for these delicate moments. Arte Oliva from Spain is my go to these days for a fancy time. 27 BUNDLED TOPMAN COLLECTION TWEED COAT In addition to a formal coat to rock with suiting, every rude boy needs a cool Nov/Dec coat to throw on over blue jeans and hip shoes (I'd recommend oxblood docs or thick soled brogues) and head out into the night. This dapper number from the Topman collection (Topshop’s luxe line) has the silhouette of a trench and an understated arctic fox-ish black/white woolen weave—perfect for sweater weather time spent with undercover lovers. 28 JUMP INTO THE FIRE LE CREUSET 12” SKILLET If you need to drop coin on one cooking vessel, make it a cast iron skillet. Le Creuset, the perennial wedding present industry leader, makes a great 12 inch version that can handle everything from risotto to a steak. The advantages of using a good quality heavy skillet are many. For one, you get superior heat distribution and the freedom to start a dish on the stove and finish it in the oven, which comes in handy for roasting a chicken. So long as you wash them by hand with soap and water, these culinary Cadillacs will last longer than most marriages. SLEEP WITH ME: LAND’S END OXFORD SHEETS Like most of you, I too had my reservations about throwing down for baller bedding. The good news is that anything over $150 will be pretty decent. You can ignore stuff like thread count, as all the counters are on the take but do look for something that will age with grace. I recommend the Land’s End Oxford Collection, which softens after each washing and has the look and feel of a vintage Brooks Brothers shirt. You can top the pillows and bedspread off with a Waspy-ass patchwork Madras comforter for some extra pizzaz. It's just like sleeping with Vampire Weekend, and what gal or guy wouldn't want 2 do that? 29 A Dude’s Thoughts On Greek Philosophy For a couple of weeks in 2009, the CW network aired a series called The Beautiful Life. Produced by Ashton Kutcher and stocked with starlets, The Beautiful Life focused on the fashion industry. You needn’t watch the show to recognize the irony of the title. Here were beautiful people wearing beautiful clothes in beautiful apartments. Their lives, however, were remarkably ugly. We immediately grasp the implicit opposition between outer and inner beauty because we’ve been encouraged to distinguish between aesthetic and moral qualities. Really, The Beautiful Life just inverts Shallow Hal, in which Jack Black is hypnotized so that he perceives kind but unattractive women as knockouts. This would not have made sense to the Greek founders of Western civilization. In the epics of Homer, whose importance for the Greeks can be approximated if one imagines that Shakespeare had written the Bible, gods and heroes are described as radiant with beauty. Looking good isn’t incidental to Achilles’ superiority. Along with strength and courage, it’s one of the features that that makes him superior. Some readers see this as homoerotic body worship, but Homer’s point doesn’t seem to be primarily sexual. In the Iliad and The Odyssey, the word “beautiful” is usually paired with the adjective “great”. What’s great about beauty? The Homeric answer to this is that beauty is not just a matter of looking good. Instead, it’s the manifestation of admirable internal qualities. A great warrior isn’t beautiful because he spends his time preening at the gym. He’s buff because he’s in condition for battle. The Greek conception of beauty, in other words, assumes “fit” between what we see and we do not. That is why their word for “beautiful” is probably more accurately translated “noble” or “fine”. The need for fit between a pleasing look and the capacity to do something is even clearer when it comes to material objects. Just like the warrior whose nobility has to be tested in battle, a fine knife isn’t just one that looks like it cuts well. It must actually do so. The association of beauty with performance makes the Greek conception essentially practical. The trouble is that Homer doesn’t tell us much about the end that we should accomplish in practice. The Iliad shows that a noble warrior can wield fine weapons in an unnecessary war actually provoked by Helen’s extraordinary beauty. And it’s possible to be so concerned with appearances that people become indistinguishable from things. That’s defect of effete sociopaths like Henry James’ Gilbert Osmond and Brett Easton Ellis’ Patrick Bateman. But the dangers of aestheticism and materialism don’t discredit the older view. Homer reminds us that interest in the beauty of persons and things isn’t frivolous because the beautiful, the noble, or the fine is a point of contact between inner and outer, capacity and execution, being and seeming. The real problem is that English doesn’t have a word that captures all these dimensions. That’s reason enough to learn a little Greek, that most beautiful of languages. 34 35 WITH JUSTINE D 36 1. In a bowl, whisk flour, cocoa, salt and hazelnuts. With an electric mixer on medium speed, beat butter until fluffy, 3 minutes. Add sugar and beat until pale approx. 2 minutes. Reduce speed to low, add vanilla extract and flour mixture until just incorporated. Shape into a disc, wrap in plastic, and chill for 30 minutes to 1 hour. 2. On a lightly floured surface, roll out dough to an 11 inch disc, 1/4 inch thick. Place into a 9 inch tart pan with a removable bottom, pressing against the sides and on the bottom. Trim any excess dough with the dull side of a pairing knife. Chill for 30 minutes. 3. Preheat oven to 325 degrees. Bake crust until firm, approx. 30 minutes. Cool completely on a wire rack. Reduce temperature to 300 degrees. 4. Hazelnut paste: In a small food processor, puree sugar, hazelnuts and salt until the hazelnuts are fine. Add oil and puree until mixture is smooth. 5. Chocolate custard: In a small saucepan, heat cream and milk on low heat. Pour over chocolate in a small bowl. Let stand 2 minutes. Slowly whisk with a piano whisk starting from the center and working outward until an emulsion is achieved. (Try not to create too many air bubbles.) Let cool for 5-10 minutes. Lightly beat egg and whisk gently into the chocolate mixture. 6. Spread hazelnut paste evenly and firmly in the bottom of the crust with a small offset spatula. Place tart shell on a rimmed baking sheet. Pour in chocolate filling. Bake at 300 degrees until just set, approx. 30 minutes. Cool completely on a wire rack. Sprinkle lightly with Maldon Sea Salt (approx. 1 tbsp) Serve with fresh whipped cream. Tart can be stored in the refrigerator for up to one day. 37 THIS WEEK’S TOPIC: PHONE CULTURE While we love all things elegant and powerful, there are boundaries that we as humans in touch with the real world must respect. Here are a few: 1. Never, ever take out your cell phone while at dinner. This goes without saying but if you must, be discrete and go ‘freshen up.’ Be sure to tip the bathroom attendant should you run into him. 2. Tweeting while ‘twisted’ is OK if you are in a certain line of work but do take care to figure out what your line of work is. 3. If you want to ask a girl on a date, you should call her on the phone. Don't argue, it's just the right thing to do. 4. You have the right not to be marketed to. You have the right for a colleague to be unable to reach you. Use it and enjoy the real life pleasures of drinking, talking and interacting with your fellow citizens. 5. Networking on Facebook is declasse. If you want to know somebody, get their info from a friend who is willing to go to bat for you. Professional introductions are more meaningful through a mutual third party ally anyway. Quality control. 6. Misspelling things can be funny if the other person is in on the joke. 7. Don't "like" it, live it. You will probably attract some interesting people. 8. Know your lines of communication. A girl who "likes" your posts on Facebook and Instagram but won't reply to your texts is trouble if you are looking for more than friendship. For avoidance of doubt, here is the hierarchy: face 2 face, phone, text, email, Facebook, Twitter, Itnstagram. Know it, use it. 38 Copyright ©2011 Elliot Aronow and Our Show (Trademarks pending). All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form or by any means without the prior written permission of Elliot Aronow. 40 THANK YOU All of our amazing Contributors. My mentors Jon Cohen, Jim Merlis and Keith Wood. Michael Calderone + Steve Pestana. Justin, Jon and James + DFA fam. Nick, Dust, Dave and Alain + Fool's Gold fam. Jasper, Kevin and Wes + Mad Decent fam. Phil Chang, MNDR, Skerrit Language, Erin Kapor + Olivia Harris. Spicy Ysa. Hisham Bharoocha, Peter Rojas, Rachel Syme, Ruvan for the title page and centerfold photos, Harsh Toke (past, present and future) Nick Sylvester + Mr. Dream, Will Hubbard + Sleigh Bells, Will Welch, Knox + Watts + Theophilus, Lee and MRE, Jamie Freed, Matt Molnar + John Hiltz. Shayna Kulik. Frank, Peter + EVR. Erin Goldberger. Sunny. Ultragrrrl. Carter, Dova, Omar + Nicole + RCRD LBL fam. Josh Deutsch + Justin Kalifowitz + Downtown. Sam Valenti + Colin Nagy. Claire + Of A Kind. Day Day + KLF Biz 3. Andrew Wyatt + Mark Ronson. Das Racist + Santos. Sam Duke + Chrissa Yee. Viv + Stu + Moosie. Special Thanks Daniel Stedman, Chris France, Winston Case, Anthony Smith, Jara Murphy, Vanguard Printing LLC. All the positive, fly people who you see holding those stickers. All the punks who tagged up a bank window with a sticker. Anyone beating the system. Jacques.