APCW Sponsorship Brochure

WHERE AFFILIATES
LOOK FOR TRUSTED
PROGRAMS!
“When I consider promoting a new program, I look for the
APCW seal and always place a great deal of weight on
programs that have successfully passed an APCW audit.”
– Bruce
pokerplayerus.com
APCW.org
SPONSORSHIP OPPORTUNITIES
Benefits of Sponsorship
Credibility with Affiliates
Quality assurance audit of your program and the
right to display the “APCW Audited” seal on your
website – a seal that will show affiliates your
stats are accurate and you can be trusted.
Exposure to Affiliates
Promotion for your program with on-air
commercials in “APCW Perspectives,” the
industry’s most-watched online videos.
More Exposure to Affiliates
Vanity news story for your program in the
weekly videos, plus Platinum-level exclusives
such as on-air affiliate manager interviews,
promotion for your program in APCW
newsletters, and a stand-alone email blast to the
APCW membership.
Sponsorship Levels
There are three levels of APCW sponsorship: Platinum, Gold, and Silver. See page 7 for a comparison
of benefits and pricing at each level.
Dual Sponsorship = Maximum Exposure + Unbeatable Savings
Sponsor both the APCW and its sister organization, the GPWA, and save up to
£1,500 with a dual sponsorship package!
2
APCW Audits
A sponsorship with the APCW is a public
statement that your brand is committed to
integrity, transparency and affiliate service.
APCW audits provide affiliates information
they need to make decisions about who to
promote and where to send their players.
One of the greatest necessities for affiliates
is accurate player tracking statistics.
Confidence in player tracking is so
important that without it an affiliate will
stop promoting a particular program. In
fact, this is a major reason affiliates stop
promoting programs.
Among the areas covered in the auditing
process are checks on whether or not:
»» Affiliate players are properly tracked
»» Affiliates are paid on time
»» Affiliate communications are responsive
“I have utilized the service of APCW
faithfully on many occasions since 2006...
I rely on the APCW audit reports to get
a better insight of a program that I’m
thinking of working with. Their slogan,
‘Fighting for trust, honesty and integrity in
the online gaming industry,’ is exactly what
they accomplish with their audits and what
is so desperately needed in an unregulated
industry that we earn our income in. Join
the fight and check out their audits in order
to have an added peace of mind with the
brands that we trust with our traffic and
send players to.”
- Robin, gamtrak.com
and timely
In addition to the APCW website, our audits
are posted on the GPWA, on various industry
forums, and are featured on the Perspectives
Weekly show — reaching many thousands of
affiliates worldwide.
Please contact us for more information
sales@APCW.org | +1.617.332.2650 x105
3
APCW Perspectives Weekly
Perhaps the most exciting benefit for
APCW sponsors is the opportunity to
promote your program through the unique
media outlet the APCW provides. With
more than 5 million views, the “APCW
Perspectives” video series is the mostwatched and most-distributed webcast in
the online gaming industry.
Our distribution network includes:
»» APCW.org website
»» A dedicated YouTube channel
»» Over 200 Web distribution partners
»» Promotion to over 20,000 APCW and GPWA
Facebook fans and Twitter followers weekly
»» Email subscriptions from thousands of
dedicated fans
These videos offer your program an
unparalleled way to showcase your brand
to a wide audience. Promotions available in
the webcasts include:
»» 15-second commercial spots
»» News stories about your program
»» Episode introduction spots (“pre-roll” spots)
»» Post-show spots
»» Personal welcome by the
show host, J. Todd
4
What Our Sponsors and Industry Associations Say...
“APCW have been around this industry, know it, and are an integral part of it. That’s
why the team at Rewards Affiliates is proud to be an APCW sponsor. Not only are
they trustworthy, informative, entertaining, and keep this business honest and
on their toes, but both J Todd and Anthony are genuine, great guys. With all that
combined you have a winning combination!”
- Renée, Affiliate Coordinator, Rewards Affiliates
“The APCW is very important to the i-gaming industry, in that they are not just
covering headlines, but also analysis of the major events affecting the trade. Rather
than just another stodgy e-newsletter, the weekly video digest format is a great way
to address news that every affiliate should be aware.”
- Joe Brennan Jr, iMEGA
What Affiliates Say…
“APCW personifies Integrity! With over 200 shows, the APCW.. brings us the integrity, trust and honesty
that can only be achieved through time, experience and knowledge. APCW has become a staple for
affiliates. Do affiliates need the integrity and fight the fight attitude the APCW provides? ...You BET we
do! Keep it up APCW!”
- Paula, gamblingmojo.com
“The results of the audit make me feel more comfortable knowing that not only will my tracking be
accurate, [but] my players will be treated fairly at a safe and secure online casino or poker room.”
- Bruce, pokerplayerus.com
Please contact us for more information
sales@APCW.org | +1.617.332.2650 x105
5
Partnering with Us
Trust, Honesty and Integrity. The APCW provides affiliate webmasters the information they need to
make critical decisions. By doing so, we help webmasters promote reputable brands and direct players
to sites they can trust. As a sponsor, you’ll bring in new affiliates by building visibility and trust with
the APCW community.
Partnering with the APCW will show affiliates and players alike that your program and your brands are
committed to transparency and integrity.
APCW Sponsors
Connecting Affiliates with Reputable Programs
6
Sponsorship Packages
Sponsorship Package Features
Platinum
Gold
Silver
15-second commercial in APCW
Perspectives videos, including production
and ongoing editing
2 placements in ad rotation
2 placements in ad
rotation
1 placement in ad
rotation
APCW Perspectives video sponsorship —
rotating spot at start of episode
Personal message from
episode host recognizing
program as episode sponsor
Stand-alone recognition
as episode sponsor,
including logo
Shared recognition as
episode co-sponsor
2 placements in vanity
story rotation
1 placement in vanity
story rotation
1 placement in vanity
story rotation
Top position
2nd Position
3rd Position
Platinum
Gold
Silver
Quality assurance auditing of referral tracking
and operating practices, including right to
display APCW Audited Program Seal upon
completion of audit with clean findings
Draft Audit Report provided for your
feedback, with your comments integrated
into the final report
Vanity news coverage in APCW Perspectives
videos
Link to your program profile from APCW
homepage
Post a promotional video on your
program page on APCW.org & GPWA.org
Featured listing with logo on the
iGamingAffiliatePrograms.com website
Banner rotation in APCW Perspectives
Weekly Newsletters
iGamingAffiliatePrograms.com - 250 x 250
banner rotation in your primary category
Affiliate manager video interview, including
promotion of video on APCW website and in
email newsletter
APCW Perspectives video post-roll —
rotating spot at end of episode
Customized video for your affiliate program
on your program profile page
Two annual stand-alone email blasts to
APCW membership (Limit one per quarter)
Sponsorship Package Fees*
Annual Fee
£5,000
£3,500
£3,000
GPWA Platinum Sponsors:
£3,250
GPWA Gold Sponsors:
£2,750
GPWA Silver Sponsors:
£2,250
Quarterly Fee
£1,500
£1,050
£900
GPWA Platinum Sponsors:
£975
GPWA Gold Sponsors:
£825
GPWA Silver Sponsors:
£675
Please contact us for more information
sales@APCW.org | +1.617.332.2650 x105
7
What the APCW will do for you:
»» Show affiliates you’re associated with an organization
known for fighting for ethics and honesty
»» Perform audits and share positive results showing your
program can be trusted by affiliates
»» Provide visibility and promotion for your program through
the dominant online video news service in the industry
The APCW will help strengthen your
brand, establish affiliate trust, and
expand your affiliate base.
Contact Us Today to Get Started!
Jim W. Keith
Anthony Telesca
Tel:
Tel: Email:
Skype:
Tel:
Tel: Email:
Skype:
+1.617.332.2650 x105
+44.20.3514.0063 x105
Jim@GPWA.org
JimWKeith
+1.617.332.2650 x138
+44.20.3514.0063 x138
Anthony@APCW.org
Anthony.Telesca
APCW.org | GPWA.org