media kit - Jalou Media Group

The Fashion Bible
media kit
2015
2
3
Mediakit
Mediakit
international history
L’Officiel launched the careers of designers including Pierre Balmain,
Cristobal Balenciaga, Christian Dior, and Yves St. Laurent;
the magazine became “the Bible of fashion of high society”.
So L’Officiel was, is and will be, the best partner for elite readers.
L’OFFICIEL has covered more than 67 countries
with 15 international publications.
Print
Digital
ApplicationS
Social Networks
Website
A UNIQUE
VISION OF
STYLE
POSITIONING
FASHION & PEOPLE
Recognized since 1921 as one of the
leading luxury and fashion brands, L’OFFICIEL
has become the international reference of
«FRENCH STYLE» and among the leaders in
the up-market women’s press. L’Officiel now
adds a People dimension around the front
row concept.
Events
Fashion Workshops
Entertainment
Expertise
Desire
Membership
Fashion and people
contents with an
entertainment vision that
give a positive
environment, a true
anti-depressor to respond
to anxiety-provoking news.
Luxury, rarity, preciousness,
elegance and dreams as
a key success for the new
modern woman.
L’Officiel brings pertinent
advice of how to wear for
stylish and sophisticated
women who dream of
being fashionable and
fashionable women who
want to be chic.
She belongs to the L’Officiel
member’s community and
shares the same codes and
similar inspiration through
the digital and printed
magazine, social networks
and events.
THE NEW
ELITE
She is
A real woman, modern, in vogue and chic who rubs the most
important names in fashion and drives influence.
She isn’t
SPECIFICATION
Size: Number of pages: Paper inside: Cover: Printing color inside: Cover: 220mm x285mm
200 pages
Couché matte 110
Couché 230
4 colors
5 colors
CIRCULATION
Total print run/year: 240,000 copies
Average copies/month: 20.000
Frequency: Monthly
Date of publication: Wednesday 3rd week
COPY PRICE
Price: Gifts on subscription
distribution
channels
Newsstands, Bookstores,
Supermarket and Convenience Stores: Subscription: Beauty Salon, Coffee shops, Offices, Resorts,
Spas, Showroom, Airport Business Lounges: Events, Workshops, Exhibitions: Gifts, Controlled Copies to Data Base: 40%
10%
25%
10%
15%
44.800VND/copy
A fantasy image of a woman in the fashion world who doesn’t
have a foot in the real world.
outdoor
advertising
DNA
Strong publicity covers in Hanoi and Ho Chi Minh City. All
year round various form of advertising will beshown. A
reevaluation and intensive advertising for special issues
and events.
Forever young 35
But age classes are more and
more de-categorized.
L’Officiel is more about women
who share the same vision about
personal balance and professional
success with all codes that go
with.
Modern woman
Networking activities are a big part
of her life. She spends time with
her friends and it is always an opportunity to meet new people. She
attends mundane party and worldwide prestigious events about art,
charity, sport and cinema.
Strong purchasing power
She is financially independent and
belongs to the high society. She
is determined and confident. She
is aspiring for having a wealthy
life, high-quality product and
professional success.
International connected
She knows where to go to see
and to be seen. Even when she is
out of her town, she always travels to jet set cities, frequents five
star hotels and palaces and goes
shopping to famous fashion cities
around the world.
Sense of elegance
It is innate in her; everything she
buys is still the top choice. She
knows what she wants and which
brands are able to fulfill her needs.
High-class lifestyle
She is living in a real world where
her lifestyle is what other people
dream of. She is surrounded by
unique or limited products, wears
rare collection clothes, and is
aware of new venues to spend her
nightlife.
Brands as a virtue
She always knows the new trends
and the products of her favorite
brands as a real shopping culture. She belongs to the brands
she buys and identifies herself to
it like a sign of elegance and way
of living.
European Chic
She exports style across the
world, she is an opinion leader in
her country and in others, since
she has travelled and met a lot
of influent people as designers,
fashion bloggers, actresses and
more.
Original but not marginal
She is not locked in the shackles of fashion but affirms her
relationship to elegance in a
clever mix between tradition and
modernism, chic and on–theedge. She is out of ostentatious
display of wealth and prefers
keeping her secret garden.
L’Officiel is available in flights: Air France, Lufthansa, Emirates | L’Officiel is also available in 130 resorts & hotels nation wide
distribution networks
Mediakit
Young people with stable income A B +
Professionals, predominantly working in business, arts and culture
People who are passionate about luxury brands and shopping
BY CATEGORY
BY GENDER
Bussiness
Housewifes
Artists & Celebrities
Other industries
Woman
Men
0
20
40
60
80
0
20
40
60
80
60
80
BY area
BY Age
South
North
Center
Abroad
From 27 - 40
Over 40 years old
Under 27
0
20
40
60
Readership: Average readers per copy: Median age: 0
80
400.000
20
33
20
40
100
Readership
4
FASHION
50% of the total contents
FRONT ROW
15% of the total contents
For the past 93 years,
L’Officiel has become
the fashion Bible. In
2014, L’Officiel pursues
a stronger concept of
fashion and luxury.
Especially, L’Officiel is
approaching the world
of elites, the women
in the front rows of
events.L’Officiel
provides the most
creative ideas, suitablea for the readers
inside each article
aimed to reach for
harmony between
readers, editors and
advertising clients.
FRONT ROW
FASHION
BEAUTY
living
15%
50%
20%
15%
1|Star. Interview with current
female star exclusively.
2|Man. Worthy of praise, worthy
of love, concern them good
heart,wordless books, fine man,
regardless of the tiny thing or big
thing are both enjoyment.
3|Women. The most influential
,the most elite women’s topics,
reveal the reasons for the legendary
success, to see the legendary creators how to open the legendary.
4|Focus. The heat of the hot
social interpretation, triggered the
controversial topic of thinking and
concerns of women groups, the
character’s attitude and the most
speculative way of thinking, the
connotation and things, there are
cavity tune, the collision makes must
seen and do not want to missing the
current edition of the season.
5|Exclusive. This column pays
attention to the hottest and newest
topics and people, and attracting
stories. With reporting an individual’s
story, it tries to evoke the public to
think about various social questions,
such as sex, love, struggle, life and
attitude, etc., from a special point
of view.
6|Topic. Reading modern society,
read hotspot of the word, In a more
intuitive and more timely, more joy
and more cultural point of lively
elaborated thermal stage enthusiasm
extremely.
7|Special feature. Focus on the
heavy culture topic, including music,
movie, art trend with more angles
and articles. Example: Women of
the year, Celebrate 20 years of local
electronic music, The inspiration
from oversea movie directors...
1|Fashion. Fashion shooting.
2|Cover girl. Interview the cover
female
3|Modern. Practical guidelines of
current popular hotspot with different formats.
4|Special. Introduce and discuss
the hottest fashion topics with a
great deal of facts and views, provide
the most exclusive fashion reports.
5|Trend. Introduce the newest
trend in fashions and relevant
elements, concentrate on one.
6|Wardrobe
Recommend dressing style for
professional women.
7|Backstage. Stories behind.
8|Live. Reports on creative activities and interesting parties in fashion
circles.
9|Fashion Report. Latest news
of fashion world.
10|Hot. Comments on hot trend
point or the newest direction of
fashion trends.
11|Watch. Latsest information and
photos of watch brands
12|Crash Course. Pictures to
show mix and match techniques.
13|Accessories. The contents will
focus on jewelries, wrist watches,
suitcases, handbags, shoes, waistband and glasses, etc.; report the
trend directions and new products.
14|Must have. Introduce the hottest products of this month,including
fashion and style, telecommunication products, computers, cars,
business products, makeup products,
books and DVD, etc.
15|Gard-Robe. Promotion of the
newest trend hotspot with exquisite
photographs.
16|Styling Rules. Comments on
the dressing styles of pop stars.
17|Up & Down. Summary of current fashion hotspot of this season
and the past prevailing point.
18|Tides. Details of current
prevailing points.
19|New Boutiques. New
ashion shops with unique styles both
domestic and international.
20|Interview. Interview with
celebrities and decision makers of
brands in the international fashion
world.
21|Runway Report. Comments
on the dressing styles of runway.
BEAUTY
20% of the total contents
1|Magic. Make-up big show.
2|Special. Beauty Feature.
3|Lovely things. Beauty products big show.
4|Wise Counsel. Beauty Skills and
recommendations.
5||Skincare Calendar. Skincare
knowlage, including relevant products and skills.
6|Beauty Salon. Invite experts to
discuss one beauty topic.
7|Backstage. The classic beauty
looks from the fashion week.
8|Make-up. Make-up skills.
9|Hair. Hair-care and hairstyle
trends.
10|Fragrance. Perfume A to Z.
11|Fitness. Fitness and body
building.
12|Health. Women’s physical and
mental problem consultation.
14|Must-have. The newest products’ information of the month.
15|L’OFFICIEL Awards. The
best ones of the different typies of
products.
16|Bullentin. Including all the
beauty news.
LIVING
15% of the total contents
1|Escape. The most unique of the
world, the most unique experience,
the most unique perspective,
fresh fun guide and visual feast.
2|Hitech & car. The most hot
cars & hitech products for modern
woman.
3|Home. This column leads you to
visit foreign or domestic celebrities’
house all around the world.
It makes the readers to see the world
and life from the home life, narrating
many different life stories.
4|Art. Based on the deepest art
viewpoint, it reported the sharpest artist, the most wonderful art
thoughts and the most beautiful
art aria.
5|Taste. The most delicious food
and the best gourmet attitude,
constitutes the best life.
6|Attitude. This column reported
the most popular people and topic,
discusses who has the key role in The
lifestyle.
7|Inspiration. Fashionable life
always inspired burst of 1000 kinds
of exciting urban happiness
8|Horoscope. Renae Chan,
Singapore numerology expert, opens
another veil of urban life through
numerology and Tarot, as well as
digital learning
9|Monthly entertainment.
Music, books, art, soul supplies, style
wings
10|Update. Search and found the
most stylish living.
2015 Issues Special Themes
On Sale
booking
1| March
The Big fashion Issue | Feature: This is V- Fashion | Beauty: Follow the Elite | L’Officiel
launching event
18th feb
4th feb
2| April
The Beauty Issue | Fashion: Chic in the city | Fashion goes pop |
18th MAR
4th MAR
3| May
The Travel/Wander lust Issue | Cannes Festival Special edition | Fashion: Watch & Accessories | Beauty: Beach girl | Feature: World tour | from the contributors
15th apr
1st apr
4| June
Asia Major Issue | L’Officiel the Battle/Challenge Compettion | Beauty: Shape of the season
20th may
6th may
5| July
The Movie & Music Issue |(Let the show begin) | Fashion: Fashion mix drama | L’Officiel at
fashion workshop
17th jun
3rd jun
6| August
Prefall - Fashion new mood | Beauty: Best buy for Fall & Winter | Living: Feature food
special
15th jul
1st jul
7| September
Fall’s best look / Special mode Fall Winter | Beauty: L’Officiel 100 products | L’Officiel Hommes special edition
19th aug
5th aug
8| October
The Art Issue | Vietnam Collection Grand Prix Awards | Fashion & Beauty: What’s women
want? | L’Officiel Art & Design special edition
16th sep
2nd sep
9| November
Luxury Attitude | Beauty: L’Officiel winter beauty | Car & Hitech report | Feature: Saigon
luxe
21st oct
7th oct
10| December
Perfect Holidays | Special: Party like an elite | L’Officiel Year-end Party | L’Officiel Luxe
Watch & Bijoux special
18th nov
4th nov
CALENDAR & THEMES
Mediakit
CONTENTS
6
Mediakit
a special place at the
Front row:
•
•
•
•
Theyareinfluentials,maketherulesandnew
trends and they are the elite
Theelite,thebrands:What?Who?How?Why?
Ablogcommunity:Wewillpresenttoyouthe
hottestblogsprofilethatyoubetterknowand
willhavealinkleadingtoBlogger’sprivatepage
Itisalsoascoringsystemofacombination
betweenbrandculture,exclusivefashionstyle
anduniquecharacteristics.
since the veRy beginning, L’oFFicieL’s
events aRe an incRedibLe encounteRs
bETwEEN FaSHiON aNd aRT. THEY aRE LOvEd
aNd RECOgNizEd aROuNd THE wORLd bY bEiNg majOR EvENTS TO aTTENd. THESE EvENTS
aRe moRe than just an event, because
THEY aRE aLwaYS SuRpRiSiNg aNd dazzLiNg
THaNkS TO THE CREaTiviTY OF THE TEam
wORkiNg ON iT.
L’oFFicieL events aRe aLso to enduRe and
CONvEY THE vaLuE OF L’OFFiCiEL.
How to wear
L’Officiel grants a profound importance to how to wear. Readers would have
the chance to go directly through the main topic of L’Officiel’s website which is
Fashion, and in each part (Trends, muse, business, weekend, party) you will find
relevant news and advices for all fashionistas.
access to our exclusive
•
•
•
•
be aware of the latest news
Share with us your feeling by commenting and liking
bring your L’Officiel everywhere with you, on your ipad and mobile phone
watch the latest fashion blogger’s videos and runway fashion shows on
L’Officiel Tv as if you were in the front row
an unique relationship with
•
•
Subscribe to our trendy newsletters
get the change to be a member of L’Officiel’s community
Follow us on
&U
‘S Social Network
THE NumbER OF pEOpLE wiTH iNTERNET aCCESS iS iNCREaSiNg EvERY
SiNgLE mONTH iN viETNam. L’OFFiCiEL wEbSiTE iS pOSiTiONiNg iTSELF
aS THE ELdORadO FOR THE NEw gENERaTiON Y OF FaSHiONiSTaS wHO
uSE digiTaL TOOLS TO aCCESS TO THE LaTEST FaSHiON NEwS.
OUr MaiN eVeNts:
L’Officiel Fashion
and art Festival
L’Officiel Fashion and art Festival ( LFaF) takes place in
march 2015 across areas of central shopping streets
of HCmC. The event is the combination of collections
from designers and fine arts from artists. it’s a series of
activities, open to the public. This event also marks the
launching of L’Officiel magazine.
Private events
L’Officiel will be partner with brands to organize private
events, that will get together high-end people, artists,
designers, celebs, business and so on, who are in the
elite society.
Fashion workshops
•
L’Officiel Creative awards
L’Officiel Creative awards (LCa) honors people who
have been admired as the Creative artist by votes from
professionals in the industries. The awards Ceremony
takes place in december, also marking L’Officiel Year end event, which is dedicated to clients, partners, advertisers and readers who have been involved in the
success of L’Officiel vietnam.
eVeNtS
diGitaL
8
•
Short courses will gather local fashion and
international professional fashion designers
(technical, textile, creativeness in fashion, fashion
branding, round table, etc.)
Fashion and beauty tours dedicated to companies
targeting women in offices. The idea is to support
fashion and beauty clients in all dimensions.
strategic partNer Of VietNaM fasHiON DesigN iNstitUte (faDiN)
Mediakit
VIETNAM
10
MEN’S FASHION
CREATIVE POP TREND
FREED MEN’S FASHION
Men’s way to dress is now a «fashion» like all the others. In twenty years, it has freed itself within the codes
and modes of expression. Classical, casual, sports,
sophisticated, and creative, the scene is now a plural one
in the multiplicity of choices, brands, proposals, designs,
collections and circumstances.
DYNAMICS OF THE «CREATIVE»
Men are art directors themselves. Whether stylists or
consumers (well-informed and assumed), the new society
of the fashion men embodies the creative requirement.
It is a new approach to fashion across the prism and
making aesthetic, daring choices. Creative makes the man;
the creative is an art of living.
THE «TRANSVERSAL» CULTURE
The emergence of this mode of an uninhibited man has
created a true contemporary universal culture, intimately
marked by the image and combining with its inspirations
and its aspirations, fashion, design, graphics, contemporary
art, photos, architecture and pop philosophy.
A FASHION MAN
A man who lives and stands behind FASHION AS ONE OF
THE GREAT PASSIONS of masculinity just like sports or
the automobile. Neither fashion victim nor “faddist”, he
imagines and uses fashion as a means of expression, a way
of living and a way of life.
POP CULTURED
A man who is open, responsive, available, and conscious of
the NEW AESTHETICS (contemporary art, graphic design,
archi- design, etc.) because fashion is now transversal and
multidimensional, conducive to questions in all fields of
culture and creation.
A SOCIETY MAN
A man who belongs to a sphere of influence in which
the mode is assumed as a reference and status. He is
the MODERN HEIR of those men who, from dandyism to
Warholisme defend the «style power.»
A «CONSUMER CITY»
A man who doesn’t define himself by classic urbanity and
wild globalization but by the international city. In his public
and private sphere or social and intimate life, he sees the
world through the power of cities, big capitals, spots that
activate our time.
L’OFFICIEL
THE INTERNATIONAL SIDE OF VERY STYLISH PEOPLE
The galaxy of «men’s fashion» orbits around a new
contemporary and international scene of cities, hotels,
restaurants, galleries and nightspots. Those who now
create the energy and entertainment of the trend express
themselves through this scene.
AN ACTIVE - CREATIVE
A man who lives his profession with an EXTRA CREATIVENESS,
a “TRENDSET dimension”.
THE TARGET
20 to 40 years old.
L’Officiel Art Vietnam is the most
influential art economy magazine
in Vietnam. L’Officiel Art China has
been conceived to be a magazine
that follows closely the trend of the
art market and bring about fresh
perspectives. The magazine is able
to provide the most comprehensive
information and most constructive
advice on investing in art collection,
hence its leading position in the
industry as a magazine with a global
perspective and insight into
Vietnam’s art market in the future.
Art
LUXE
Following the expansion of
L’Officiel in Vietnam, L’Officiel
Luxe is the reference for luxury
and fine jewelry. As the first
high-end luxury news magazine,
it anticipates and decodes the
latest news in international luxury
world.
Mediakit
ADVERTISING RATEs 2015 [print ]
12
Prime Positions Gate Fold Spread (GF)
Inside Front Cover Spread (IFCS)
First DPS Second DPS
Third DPS Forth DPS Fifth DPS Sixth DPS Seventh DPS
Eighth DPS
Ninth DPS
Tenth DPS
Outside Back Cover (OBC)
Inside Back Cover (IBC)
Facing Content 1
Facing Content 2
Facing Content 3 Facing Content 4
Facing Content 5 (VND)
144.000.000
144.000.000
140.000.000
135.000.000
130.000.000
125.000.000
120.000.000
115.000.000
110.000.000
107.000.000
105.000.000
103.000.000
111.000.000
55.000.000
75.000.000
73.000.000
67.000.000
65.000.000
63.000.000
Run of Book
½ page
Single page
Double page spread (VND)
29.000.000
53.000.000
95.000.000
Content
Single page
Advertorial
Editorial
Pictorial
Double page
Advertorial
Editorial
Pictorial (VND)
53.000.000
53.000.000
50.000.000
95.000.000
95.000.000
90.000.000
Deadline
• 14 days before publication (See Calendar & Themes)
Artwork:
Terms and conditions:
• The special rate is valid from March- December 2015. Frequency discounts only apply for multiple insertions that
ap- pear within 12 months of signing the contract.
• Rates quoted are for basic process colors: Cyan, Magenta,
Yellow and Black.
• Special color requires special charge.
• Cancellation will be accepted only up to one-month before the publication date.
• The content and design of all advertisements are subject
to the Publisher’s approval.
• Payment terms are net 15 days from date of publication
or VAT invoiced issued.
• Payment are made is US Dollars or Vietnam Dong.
Note:
All prices above are not included of 10% VAT
ADVERTISEMENT SIZE (WxH)
TRIMMED
BLEED TYPE AREA
DOUBLE PAGE SPREAD
420mm x 280mm
426mm x 286mm
360mm x 250mm
FULL PAGE
210mm x 280mm
216mm x 286mm
180mm x 250mm
ADVERTISING RATEs 2015 [online]
Prime PositionsVND per month VND per week
Background Advertising
73.700.000
30.200.000
Homepage Float (750x500 pixel)
54.800.000
22.600.000
Top Banner (728x90 pixel)
37.800.000
15.800.000
Leaderboard (950x90 pixel)
41.600.000
17.000.000
Skyscraper (300x500 pixel)
54.800.000
22.700.000
1st Rectangle (300x250 pixel)
35.900.000
15.100.000
2nd Rectangle (300x250 pixel)
34.000.000
14.000.000
3rd Rectangle (300x250 pixel)
35.900.000
13.200.000
Bottom Banner (468x60 pixel)
13.200.000
5.700.000
Search Sponsor
9.500.000
3.800.000
Homepage Pop Up
315.000.000
Special Advertorial
20.800.000
9.900.000
Promotion Email
92.700.000
39.600.000
Pop Under (90 days)
1.323.000 per day
TVC (20-second clip broadcast in lofficielvietnam.com) 45.000.000
16.000.000
Pre/Post Roll (6 to 8-second
before and after L’Officiel video)
45.000.000
6.000.000
L’Officiel TV (120-second video produced by L’Officiel) 49.500.000
17.000.000
Hanoi Office
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Tel: 04 3200 5656- Fax: 04 3201 5656 | Email: advertising@adpress.com.vn
HCMC Office
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