media kit september 2015

MEDIA KIT
SEPTEMBER 2015
CIELO PUBLISHING LTD
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AUSTRALIA
THE GLOBAL POWER OF
7
29 22 1
24 MILLION
COUNTRIES
LANGUAGES
PRINTED MAGAZINES EVERY YEAR
70 MILLION
READERS PER YEAR
2
WEBSITES
3 000 000
SOCIAL NETWORK FANS
3 800 000
UNIQUE
VISITORS
15 000 000
PAGE IMPRESSIONS
THE NEW
ELITE
audience
30-45 YEARS OLD
Age cannot be classified as it once was. To be 20 in 2015,
does not signal immaturity, to be 50 isn’t to be out of touch.
An appreciation for intelligent fashion and luxury editorial
transcends generations. In particular, the L’Officiel woman
between 30 and 45 is one who cultivates personal balance
and professional success, embracing the reward and choice
that comes with it.
STRONG BUYING POWER
With her financial independence, she belongs to or leans
towards many new influential spheres. For her, wealth and
success are virtues.
EUROPHILE
First and foremost she adopts a European sensibility–a
sophisticated dimension that gives her an opening and
exposure to culture,both around the world and closer to
home. She exports style across the globe.
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ENTRÉE
A stylish, 10+ page start to the month: features and interviews with new
faces and familiar names in fashion and culture as well as a look back at
the 94-year heritage of L’Officiel in our monthly retrospective.
LE STYLE
A luxurious 20+ page look at the finest releases of the month in fashion,
beauty and interiors including high-end bijoux and L’Officiel’s signature
‘Le Sac’ feature: one handbag, four pages.
JOIE DE VIVRE
The joy of life: a monthly look at art, music, culture,
food and travel—all that’s needed for a life well lived.
FRONT ROW
Get to the heart of fashion, front row and backstage, including monthly
commentary from internationally renowned Godfrey Deeny along with
runway reviews, in-depth designer profiles and lush fashion shoots
photographed in Australia and around the globe.
BEAUTÉ
Esteemed beauty editor Katrina Lawrence reveals the latest luxury
products, speaks to famous faces and industry experts and explores the
latest looks through glamorous beauty shoots.
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ISSUE CALENDAR
EDITION
THEME
ONSALE
MATERIAL
DEADLINE
BOOKING
DEADLINE
CANCELLATION
APRIL
BIJOUX/WATCH
23 MAR
27 FEB
20 FEB
30 JAN
MAY
ART/CINEMA
20 APR
27 MAR
20 MAR
27 FEB
JUNE
FRENCH
18 MAY
24 APR
17 APRIL
27 MAR
JULY/AUG
LUXURY
15 JUN
22 MAY
15 MAY
24 APRIL
SEPT
FASHION
10 AUG
17 JUL
10 JUL
19 JUNE
OCT
FASHION / RACES
14 SEPT
21 AUG
14 AUG
24 JULY
NOV
BIJOUX/WATCH
12 OCT
18 SEP
11 SEP
21 AUG
DEC
CELEBRATION
16 NOV
23 OCT
16 OCT
25 SEP
JAN/FEB
SUMMER
14 DEC
20 NOV
13 NOV
23 OCT
MARCH
FASHION
15 FEB
22 JAN
15 JAN
25 DEC
APRIL
BEAUTY
14 MARCH
19 FEB
12 FEB
22 JAN
Cancellation dates are 21 days prior to Booking Deadline
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DISTRIBUTION:
Distribution through Network Services (Bauer Media) from August 1st
40,000+ units nationwide to 8,000+ locations.
Strategic expansion of L’Officiel Australia’s sales and outlet base
Inclusion in Network Rewards program, One-Shot pockets in 1,400 premium high-profile,
off-location placements and key transit retailers
(LS Travel, Newslink, WH Smith and Australian Way)
Further growth through 400 exclusive Magstand at Coles,
and Network’s Specialist Distribution network of 126 outlets.
PLUS
160 nationwide distribution locations to Golf, Tennis, Yacht Clubs and Day Spa/Beauty.
Distribution details available on request.
READERSHIP: 120,000+
FREQUENCY: monthly
10 ISSUES ANNUALLY: Includes double July/August and Jan/Feb issues
DIGITAL REACH & EXPOSURE
FACEBOOK: lofficielau
TWITTER: lofficielau
INSTAGRAM: lofficielau
Followers: 9,000+
Followers: 1,000+
Followers: 30,000+
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PARTNERSHIPS
PARK HYATT NATION WIDE
ALLIANCE FRANCAISE FRENCH FILM FESTIVAL
Nationwide Distribution, cross promotion and event
hosting across Australia including subscriptions for
Diamond and Invite Only Members .
DÎNER EN BLANC, MELBOURNE
AIR NEW ZEALAND
Distribution through Koru Lounges across Australia
and New Zealand plus subscriptions for
Koru Corporate Membership.
DIOR AND I
QANTAS
Distribution through International First, International
Business and Qantas Club lounges
(via Network Services)
AUSTRALIAN FASHION FILM AWARDS
AFFA 2015
HARROLDS
ILHAN FOUNDATION LADIES LUNCH
CHAMBERS OF COMMERCE
12
13
360º
BUILDING FROM A PREMIUM PRINT PRODUCT TO AN
ALL-ENCOMPASSING MEDIA EXPERIENCE
PRINT
A 40,000 nationwide distribution, though premium locations and
corportate distribution, with estimated readership exceeding 120,000
DIGITAL
State of the art app for iPhone, iPad, Kindle Fire and Android powered smartphones and tablets
available from iTunes, Google Play and Amazon App stores. Special features include direct
hyperlinks from advertising pages and product pages to brand websites or online stores. Ability to
integrate 15-30 second video commercials and interactive ads. Website and
app can showcase video broadcasts of the latest fashion show and events.
lofficiel.com.au
EVENTS
Collaborations between L’Officiel magazine and brands to present exclusive reader and consumer
experiences, including sponsorships of Australian fashion, art, film, and food and wine festivals.
NATIVE CONTENT
Developing and publishing content in association with key brands.
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CARTIER
Necklace in platinum with Sri Lankan
oval sapphire, oval opal, sapphires,
pear-cut and briolette diamonds
2015
RATE CARD
Regular
3x (2%)
6 x (4%)
9 x (7%)
12 x (11%)
15 x (16%)
18 x (18%)
FULL PAGE
$12,500
$12,250
$12,000
$11,625
$11,125
$10,500
$10,250
DOUBLE PAGE
SPREAD
$25,000
$24,500
$24,000
$22,785
$21,360
$19139
$17,515
INSIDE FRONT
COVER
$33,500
$32,830
$32,160
$30,532
$28,622
$25,647
$23,470
INSIDE BACK
COVER
$14,900
$14,602
$14,304
$13,580
$12,731
$11,407
$10,430
OUTSIDE BACK
$19,900
$19,502
$19,104
$18,137
$17,003
$15,235
$13,942
CONTACT:
DIMITRI VORONTSOV
BERTO VAISSIERE
EDITOR IN CHIEF
P: +61 3 9981 8725
M: 0414 702 739
E: dimitri@lofficiel.com.au
NATIONAL BUSINESS MANAGER
P: +61 3 9981 8727
M: 0449 585 339
E: berto@lofficiel.com.au
NICOLE TAM
FABIEN BEILLARD
ADVERTISING COORDINATOR
P: +61 3 9981 8723
M: 0402 773 780
E: nicole@lofficiel.com.au
BUSINESS MANAGER
P: +61 3 9981 8724
M: 0420 639 459
E: fabien@lofficiel.com.au
LEVEL 12, SUITE 26-27, 1 QUEENS ROAD,
MELBOURNE, VICTORIA 3004 AUSTRALIA
P: +61 3 9981 8720
17
print
SPECIFICATIONS
page
SPECIFICATIONS
F I L E F O R M AT S
FILE NAMING
■ L’Officiel Magazine only accepts
material supplied as PDF (Portable
Document Format).
■ All PDF files should be created
using the 3DAP Distiller Settings,
which can be obtained from
www.3dap.com.au.
3DAPV3_PAPERTYPE-1_300.icc
■ File names should not exceed
20 characters.
■ Use only alpha numeric and
NOT symbol characters (eg:
()%&*!@#^ etc) in file names.
P R I N T S P E C I F I C AT I O N S
Run of book spreads Any critical images
running across the gutter should be double
imaged 3mm either side of the spine,
within the trim size width. It is highly
recommended that words not be separated
crossing the gutter and that type should be
a minimum of 7mm away from each side
of the spine.
■ All fonts and images should be
embedded and no colour management
applied. All pixel-based images should
have a resolution of 300dpi and bitmap
tifs (line art) a resolution of at least
1200dpi.
F U L L PA G E
D O U B L E PA G E
BLEED SIZE: 303mm h x 230mm w
TRIM SIZE: 297mm h x 224mm w
TYPE SIZE: 277mm h x 204mm w
BLEED SIZE: 303mm h x 454mm w
TRIM SIZE: 297mm h 448mm w
TYPE SIZE: 277mm h x 428mm w
D O U B L E G AT E F O L D
For further specifications regarding double gatefold
information, please contact us directly.
P R O D U C T I O N C O N TA C T
(03) 9981 8721
graphics@lofficiel.com.au
DELIVERY ADDRESS:
Level 12, 1 Queens Road, Melbourne, Victoria 3004
Files to be sent via Wetransfer via
graphics@lofficiel.com.au
OR
To be sent via Adstream via Cielo Publishing
Booking reference will be generated by sales and supplied with your booking form
To find out more about adstream, please visit www.adstream.com.au
■ All files must have register and
trim marks.
■ All pages should be supplied with 5mm
bleed on all sides.
■ Screen ruling 150lpi.
■ Total ink coverage should fall between
280% and 310%. This compensates
for dot gain on press and ensures
maximum shadow detail retained with
minimum ink set-off. Exceeding 310%,
will result in loss of detail in shadow.
■ Screen Angles: Cyan – 15°; Magenta –
45°; Yellow – 90°; Black – 75°.
■ Solid black panels should carry 40%
Cyan to make a ‘rich black’.
■ All live type should be kept a minimum
of 8mm from all trim edges (this
includes key numbers etc), and within
type area specified, to allow for paper
shrinkage and variation in binding
process.
■ Type less than 10pt should not
be reversed out from more than
two colours.
■ Thin lines, box rules and small type
should ideally be produced in one
colour. Minimum weight for lines
should be 0.15pt.
■ Do not use hairlines, which are
susceptible to disappearing when
making plates.
■ Where colours butt up against one
another, the dominant colour should be
spread into the less dominant colour.
D O U B L E - PA G E S P R E A D S
Cover spreads no double imaging
of images running across gutter is
required as pages will be planned with
white space in gutter to allow for glue
adhesion. however, please note that 6mm
in the gutter will be lost and should be
considered in the final creative.
D I G I TA L P R O O F S
■ Proofs must be made from the
final PDF file (not the graphic
application the file was created in).
■ All digital files must be
accompanied by a colourcalibrated proof – also known as a
contract proof.
■ Proofs must be sized at 100%.
■ Proofs supplied that are not
colour calibrated can only be
used as a guide and not as a true
representation of the final printed
product. A colour laser copy is not
accepted as a contract proof.
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F I L E P R E PA R AT I O N
■ All images must be saved as
process CMYK.
■ Ensure all files are saved as
TIFF, PSD, EPS
■ If an image has been clearcut or has a
clipping path, save the image as an EPS.
■ When saving a TIFF file from
Photoshop, ensure LzW compression is
not checked.
■ Resolution of 300ppi for images and
lineart at a minimum of 1200ppi.
■ Do not use truetype fonts – they will
not output.
■ Do not deepetch, crop or colourise
images within layout program as
they will not separate properly. Use
Photoshop or Illustrator to do this
before placing into layout program.
■ Ensure all required fonts are active
(screen & printer) when creating
Postscript or PDF files.
■ Ensure that picture boxes in Quark are
not filled with a colour of ‘none’ for
TIFFs. Fill picture boxes with black and
set the percentage to 0%. This reduces
the chance of ‘jaggies’.
■ When enlarging images supplied
digitally, try not to exceed 130% as
they will lose their sharpness and may
appear jaggard.
■ When saving EPS files from Photoshop,
ensure that no ‘halftone screens’ or
‘transfer functions’ are present in the files.
■ Convert all ‘fonts to paths’ in an
illustration application before saving
an EPS file.
■ Ensure high-resolution images are
placed in the layout program.
■ Trapping should be applied before
making postscript or PDF files.
DISCLAIMER
While every step is taken to ensure files match the
proof supplied, the onus is firmly with the supplier
of material to ensure files are correct. If material is
supplied without a contract proof, there will be no
responsibility taken for any colour variation in the
printing process.
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LAUNCHING SOON
LAUNCHING SOON
BVLGARI
OCTO VELOCISSIMO
no 199 – octobre 2014
L 19083 - 199 - F: 5,50 € - RD
L’OFFICIEL HOMMES
LA REVUE DES MONTERES
LAUNCHING IN AUSTRALIA AUTUMN 2016
LAUNCHING IN AUSTRALIA WINTER 2016
Since entering the market in 2005 L’Officiel Hommes stood out as the
first magazine created by a stylist, not by a journalist. Today, L’Officiel
Hommes stands as a reference in men’s fashion, focussing on seasonal
trends. A globally recognised editorial brand, international editions share
the title’s unique perspective on masculine style and sophistication.
After 20 successful years, La Revue des Montres is an industry leader, a
trusted reference for watch lovers and professionals. The magazine features
interviews with the most important players on the market, brand and
model sagas, as well as all the latest creations and business news.
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W W W. L O F F I C I E L . C O M . A U
LEVEL 12, 1 QUEENS ROAD, MELBOURNE
VICTORIA 3004 AUSTRALIA
P: +61 3
9981 8720