magic listener the happy premiums

MEDIA PACK
THE MISSION
Magic Radio is the UK’s favourite mood lifting station that
provides a welcome oasis in our listener’s busy lives by
playing songs that they know and love.
Magic plays the biggest selection of our listener’s favourite
tracks from the 70s to now – including out and out classics
from Queen to Adele, to re-discovered favourites and a
sprinkling of new songs from artists that fit seamlessly with
the overall sound of the station.
Magic’s music is crafted to match and suit different listener
moods throughout the day from a ‘get-up-and-out’ mix of
good mood music in the mornings to delivering you the
soundtrack to your day, whether in
the office, at home with the kids,
or on the move. We then help
the UK unwind and relax after a
hectic day with the award-winning
Mellow Magic.
Magic Radio presents an expertly
crafted music mix, experienced
presenter line-up, interviews and
competitions which all combine
to create a station that will put
you in good mood wherever and
whenever you tune in.
MAGIC LISTENER
JUGGLING GENERATION
This is the younger end of Magic Radio’s
audience who have busy lives keeping a
balance of work, children, friends and me time.
Magic keeps them up and going throughout
their busy day.
THE HAPPY PREMIUMS
This is the older end of Magic Radio’s
audience who have a high disposable income
and children in their teens. They are secure
in themselves, professional and financially
stable due to a large proportion owning their
homes. Health, holidays, theatre and an
intelligent read are high up on their agenda.
MAGIC IN THE MORNING
Magic Radio wakes up the
UK with your favourite music
along with the first news,
weather and travel reports of
the day. Whether listeners are
on the school run or getting
ready in the morning the
show engages and entertains
with great competitions,
fun features, music and the
biggest A-list stars dropping
into the studio. These have
recently included Michael
Douglas talking about life with
his family and Take That giving
the show an insight into their
time on tour.
MELLOW MAGIC
Magic Radio unwinds the nation with Mellow
Magic every evening playing the UK’s
favourite mix of relaxing music from George
Michael to Faith Hill.
WEEKENDS
Magic Radio has a stellar weekend line up with The
Denise Van Outen Show on Saturday afternoons,
followed by The Green Room with Jo Parkerson
who highlights the week’s news from the world of
entertainment and covers everything from backstage to
the front page.
Sunday’s sees two 80s legends on air. Kim Wilde
presents her Request Show and Rick Astley joins for the
‘The World According to Rick Astley’ where he gives his
unique take on music, news and everything in between.
On Sunday evening John Barrowman brings his
boundless personality to the station, giving you an insight
into his weekly life and favourite music.
MULTI-PLATFORM OFFERING
MAGIC.CO.UK
Magic.co.uk is the destination to find out
everything that is happening on Magic Radio.
Listen live to your favourite shows from Magic in
the Morning to The John Barrowman Show, enter
the best competitions and view our great photo
galleries. You can also catch up on interviews
from your favourite music and movie stars and
feast on the latest from the literary
world with Magic’s Book
Club.
APP
Magic Radio’s expertly
crafted music mix, presenter
line-up, competitions and
giveaways are all available
in one place on the Magic
Radio App. Sure to put you
in good mood wherever
and whenever you tune in.
Available on Blackberry App
World, Android and Apple
App Store.
LIVE EVENTS
From small up close and personal gigs to multi artist extravaganzas,
Magic knows how to host an event. Magic Presents… sees small up
close and intimate gigs with stadium selling artists at some the UK’s
most intimate venues. The artist line up has included Annie Lennox,
Take That, Michael Bublé and Will Young.
Magic Radio involves it’s listeners with the best events in the UK!
Whether it be getting them behind the scenes at the prestigious
Lawrence Olivier Awards or getting them involved with the 45 mile
Palace to Palace bike ride for the Princes’ Trust.
CONTACTS
Group MD National Radio
Steve Parkinson
Content Director
Tony Moorey
For all advertising enquiries
advertising@bauermedia.co.uk