Slajd 1 - Kreatywność i Pasja

We invite you to Unusual Design Fairs.
FAIR THEME
EXHIBITOR
CATEGORIES
 Multifunctional, intelligent design, uncommon furniture,
accessories, and new technologies.
 We think out-of-the-box by looking for unconventional,
designer accessories and gadgets for your home and for you.
 We want to show extraordinary design that breaks routine, yet
is functional and life-enhancing.
To our fair we invite exhibitors presenting unique solutions,
beautiful, exceptional and sophisticated items, innovative and
functional design in 5 categories:
#Furniture #Light #Home equipment
#Kitchen utensils #Kids Design
TARGET GROUP
Our offer is targeted at 30+ consumers, with income above average
national, who want to be up to date with design novelties and want
to create their own image and surroundings.
Our potential clients enjoy active lifestyle and like to socialize;
surround themselves with unusual and beautiful things created with
passion.
DATE AND VENUE
March 2016r.
Saturday - Sunday
Royal Castle / Kubicki Arcades - Warsaw
The Kubicki Arcades is a unique venue at the Royal Castle in Warsaw
with eye-catching architecture, surrounded by a captivating garden
complex. Exhibition area of 1600 sq. m. Address: Plac Zamkowy 4 in
Warsaw
ADDITIONAL ACTIONS
ACCOMPANYING
THE FAIR
•
UNUSUAL DESIGN gala, following a prize competition for the best
design. The competition will be carried out with the participation of
selected media, sponsors and bloggers. The prizes will be awarded in
five categories.
•
Meeting with design bloggers – we will create an area for
interaction of design bloggers and fair partners with our visitors.
They will have an opportunity to get valuable advice on how to make
your house or appartment look more spacious.
•
Meeting with the Fair Ambassador.
•
Workshops and lectures:
 Talks, discussion panels and lectures by renowned
representatives of art and culture as part of the Opera Lab
project entitled „Mobile ideas: City as an art space”.
 Talks and workshops „Design thinking”.
•
Un-usual design for kids – creative space for children.
PROMOTION PLAN OF THE UNUSUAL DESIGN FAIR
MEDIA
•
•
•
•
•
•
•
•
•
•
Fair spots broadcasted in the leading TV station – pending negotiations
Ads in design and lifestyle magazines and information media
Radio campaign on RMF Classic
Outdoor campaign – Infoscreens in the Warsaw underground, buses, posters and leaflets
E-campaign - display, adwords and Facebook
Promotion on fanpage of fair ambasador „Mrs Gadget” (Pani Gadżet)
Articles and PR mentions in design and lifestyle magazines and in daily journals
Cooperation with design and interior blogosphere
Continuous communication at the Kreatywność i Pasja website and event website
Invitations for selected audience – journalists, media, bloggers and business contact database. Fairdedicated newsletters and mailings to customers.
OFFER FOR
EXHIBITORS
Space *
Price for two days
4m2
2m
PLN 1200 net
2m
6m2
2m
PLN 1600 net
3m
8m2
PLN 1900 net
2m
Each stand includes:
 carpeting
 border posts with
exhibitor’s number and
name
 electricity access
 Wi-Fi
 an entry in the
exhibitors’ list, in the fair
guide and on the fair
website
 ID’s and invitations to
the fair**
4m
10m2
2m
PLN 2100 net
5m
26m2
6,7 m
4m
Unusual stand
with niche
PLN 3800 net
* Please get in touch in order to
book a non-standard space
** The number depending on
the size of the booked space
OFFER
Standard stand - size: 2m deep x number of ordered metres of the plot.
Height of exposition: 2.5m.
There’s a number and name of an exhibitor on the posts.
The stands will be placed along the walls of the Arcades.
*the smallest plot for rent is 4 square metres
Non-standard stand – niche + the plot in front.
Size: depth 6.70m x width 4m x height 3m – (there’s a
hanging lamp inside ca. 2.20 above the floor).
The size of the stand in the niche is ca. 26m.
* Only 6 such plots are available
VISUAL PLAN OF SPACE
MEDIA
Royal Castle – Kubicki Arcades
Niche stand
Niche stand
#Furniture #Light #Home equipment
#Kitchen utensils #Kids Design
ADDITIONAL FAIR EQUIPMENT– optional
net price for 2 days
Chair
35 PLN
Wall unit
120 PLN
Measurement - 150/40/150 cm
Table
40 PLN
Measurement - 125/60/75 cm
Wall unit
80 PLN
Measurement - 175/36/100 cm
Wall unit
40 PLN
Measurement - 80/40/80 cm
Wall unit
Clothes
hanger
45 PLN
50 PLN
Measurement - 45/40/150 cm
Waste basket 15 PLN
ADDITIONAL FAIR EQUIPMENT– optional
net price for 2 days
3 seater sofa 230 PLN
Long Puff
Measurement- 180/85/65 cm
Measurement- - 130/45/45 cm
2 seater sofa 160 PLN
Measurement- - 120/65/60 cm
Armchair
Lamp Loft
80 PLN
60 PLN
High- 118 cm
100 PLN
Measurement- - 75/75/70 cm
Lamp Chrom
High- 145 cm
Puff
35 PLN
Measurement- - 45/45/45 cm
60 PLN
REGISTRATION
To register please fill in the following form online:
http://kreatywnoscipasja.pl/niezwykly-design-wystawcy/
Registration is open till 31 July 2015
ADDITIONAL FORMS
OF PROMOTION
Ask for additional forms of promotion of your brand:
• ads in the fair guide
• film promoting the fair
• participation in special events (equipping the area for design
bloggers and/ or presentation of products in the area of „Small
interior project”)
• Information in the PR materials, press and on the Internet
• commercials shown on LCD screens during the fair
• other…
Additional forms of promotion:
Jolanta Jałtuszewska
tel. 509 791 702
jola@kreatywnoscipasja.pl
OUR
EXPERIENCE
Design Fair – Xmas Edition
13-14 December 2014
Jablkowski Brothers' Department
Store
15 000 visitors,
200 exhibitors from Poland and
abroad
OUR LATEST
PERFORMANCES
•
•
•
•
•
7 theme fair events in 2014
Charity action for ‘Akogo?’
Ewa Błaszczyk Foundation
Competion of 8 interior
design bloggers for the
most stylish design
30 trainings and workshops
during our events
Conference for 200 people
attended by popular
personalities
Design and Fashion Fair
20 September 2014
Jablkowski Brothers' Department
Store
7 000 visitors
150 exhibitors
Kreatywność i Pasja Fair
31 August 2014
Sokolnicki Fort
Lecturers: Iwona MajewskaOpiełka, Grzegorz Turniak, Iza
Makosz and others
OUR ADVANTAGES:
•
•
•
•
Professional organization
Unique ideas and concepts
Creating new fair formulas
Effective identification of
target groups translating into
high number of fair visitors
Photo report from previous fair editions below:
http://on.fb.me/15DONg0
http://on.fb.me/1Cm5BnC
Video-report:
http://bitly.pl/643872
http://bitly.pl/634832
Media about us
Publications and mentions:
Radio Eska / Rmf Classic / Twój Styl / Metro na szpilkach / Co jest
grane / Czas na wnętrze / Dom i Wnętrze / Domo + / Activist
Styl.pl /F5 / Wawalove / Miumag / Label / Pudelek / Groszki.pl
Topstars.pl / Blogstar.pl / MMWarszawa.pl / Romamagazine.pl
Stylistki.pl / Szafa.pl / Business Woman & Life / Imperium Kobiet
Deccoria.pl / Party / Maxmodels
Previous edition advertisements
Advertising in interior design and fashion magazines / ads in ‘Co jest grane’, ad
campaign in onet.pl and wp.pl / promotion in RMF Classic and Eska Rock radio
stations / display campaign (Mazovia Voivodeship and Warsaw) and Facebook / SMS
mobile campaign / adwords campaign / PR information in the interior design and
fashion magazines and in daily journals / distribution of posters and leaflets in high
traffic flow sites / continuous communication at the website / everyday fb posts /
report in Domo tv + mobile and text campaign/ adwords campaign / PR info in
magazines/ fair-dedicated newsletters and mailings to customers / promotion and
partner and media patron websites.
WORK WITH US!
Jolanta Jałtuszewska
jola@kreatywnoscipasja.pl
Mobile: 509 791 702
Media and sponsor cooperation
Sylwia Matysiak-Socha
sylwia@kreatywnoscipasja.pl
Mobile: 502 429 439
Exhibitor cooperation
General founder and organizer of the UNUSUAL DESIGN FAIR is the
Kreatywność i Pasja project.
www.kreatywnoscipasja.pl
Jola – many years of experience in marketing and event organization.
Effectively delivers objectives through numerous contacts.
Sylwia – many years of experience in advertising sector translates into
perfect understanding of customer needs. Effectively promotes and
presents their products, passions and talents.