welcome to world vision canada`s artist associate program

World Vision Canada’s
Artist Collective
Program
Tour support that changes lives
For Children, For Change,
For Life.
Orientation Guide
Page 2
Table of
Contents
Welcome Letter .......................................................................................................................................... 3
W orld Vision and Child Sponsorship Information
World Vision Canada Q&A ...................................................................................................................... 4
Where World Vision Works................................................................................................................... 8
Did you know – statistics.......................................................................................................................... 9
Artist Collective Program Logistical Information
Getting to Know Your Materials...........................................................................................................11
Suggestions for Your Concert Presentation.......................................................................................15
How to Sign Up a Sponsor .....................................................................................................................17
Orientation Guide
Page 3
Welcome to World Vision Canada’s
Artist Collective Program!
Dear Artist,
As an Artist Associate, you are a musical ambassador, presenting the people in your audience with
an opportunity to change the lives of needy children and their communities around the world through
child sponsorship. You are in a position to make a profound impact on people who might otherwise
never hear about the difference they can make through their participation. Your contribution to World
Vision's work is unique; no one else could do what you do, the way you do it. We’re honored and
thankful that you've decided to use your talents in this way.
At your concerts, there will be some people who are unfamiliar with World Vision Canada. They
may be touched by what you've said and want to become sponsors, but need to know more about who
we are, what we do, and our financial status. We have provided the answers to these most frequently
asked questions in the background materials. As a spokesperson for World Vision Canada, it is important
for you to know the answers, so please take the time to review the material until you are familiar with it.
If you have any questions, please feel free to contact us anytime. We are here to support you
and acknowledge the valuable work that you do with World Vision.
Sincerely,
Artist Collective Team
www.worldvision.ca/artists
Orientation Guide
Page 4
World Vision Canada
Q&A
Q: W hat is child sponsorship and how does it work?
A: Child sponsorship is about people in Canada connecting with children and families in developing countries.
With over 50 years of experience, World Vision has learned that the best way to help a child, both
immediately and long-term, is to help their family and community provide a healthy, stable environment in
which they can grow. The sponsor can see how his or her gift—when combined with other sponsors
supporting the community—is making a difference in that child's life. For an interactive explanation of World
Vision’s child sponsorship programs, please visit www.worldvision.ca/ADP.
Q: H ow is a child's life improved through child sponsorship? W hat does my monthly
contribution pay for?
A: World Vision believes that the best way to sustain life and care for children is through community
development work. To bring both immediate and lasting change into a child’s life we must address the root
causes of poverty and suffering, not only their symptoms.
Your funds provide access to essentials such as:
 Health and Nutrition
 Economic Development
 Education
 Gender Equality
 Water and Sanitation
 Environmental Education
 Sustainable Agriculture/New Farming
 Adult Literacy and Skills Training
Methods
 Other projects that the community
 Nutritious Food
indicates are necessary
Health, nutrition and education are often the short-term priorities. Agriculture, new technology, leadership
skills, economic development, and literacy programs support self-reliance for long-term solutions that break
the poverty cycle. The question that needs to be asked, is not, "How much of my money reaches the child
personally?" but "How much is the life of the child improved by positive changes in his or her community?”
We believe that is what interests our sponsors and the sponsored children’s families the most. In addition to
the essentials of life, your sponsorship will help lessen the impact of HIV and AIDS in your child’s community.
Orientation Guide
Page 5
Q: W hat kind of health care and education will my sponsored child receive?
A: World Vision is committed to helping improve children’s health and literacy. What happens in each project
depends on the unique needs of each community. Often it would include immunization, health check-ups,
clean water and nutritional counseling. Sponsorship funds may also support education through the provision of
school construction, school fees, uniforms, school supplies, teacher salaries so that children can receive a
basic education.
Q: H ow is W orld Vision certain that individual children's lives will be improved?
A: Each World Vision project is designed to meet the most pressing needs of the children for long-term selfsustaining community development; often the most common needs are immunization, education, and clean
water. These development projects are regularly measured against goals set by the community and World
Vision. To ensure progress in their work, World Vision has established quality of life indicators that measure
the development; such Transformation Development Indicators include nutrition, primary education, and
social sustainability. Since the 1950s W orld Vision has witnessed the many ways in which sponsorship changes
the lives of children and their families in developing countries.
Q: H ow are W orld Vision's child sponsorship programs evaluated?
A: Activities related to project goals are reported monthly or quarterly. From these reports, progress toward
goals can be determined as needed. By policy, every project is audited by field staff every two years to ensure
that the project is making satisfactory progress toward its goals and is meeting financial standards. The
technical quality of the field project audits is audited by an international team about every three years.
Q: H ow long does it take to evaluate a project, fix a budget, receive approval and get a
project started?
A: Typically this process takes several months as World Vision will spend as much time as needed to work
with communities and local agencies to thoroughly ensure the projects are appropriate in meeting the
community’s needs.
Q: Are children sponsored during this planning phase?
A: No, World Vision does not begin child sponsorship until a project is planned and budgeted.
Q: Do the children and their families know that they are being sponsored? H ow are
children selected for child sponsorship?
A: Yes, sponsored children and their families know that they are sponsored. Children are generally selected
through a community participation process. Their families are asked if they want to be part of the sponsorship
program.
Q: H ow is money sent to the country being helped, and how often?
A: Funds are transferred to project countries on a semi-monthly basis according to an annual budget, not
funds actually received during that time frame. This ensures consistent support for projects even during times
of slow giving.
Orientation Guide
Page 6
Q: W hat kind of health care and education will my sponsored child receive?
A: World Vision is committed to helping improve children’s health and literacy. What happens in each project
depends on the unique needs of each community. Often it would include immunization, health check-ups,
clean water and nutrition counseling. Sponsorship funds may also support education through the provision of
school construction, school fees, uniforms, school supplies, teacher salaries so that children can receive a basic
education.
Q: Is child sponsorship an expensive program to administer and is it the best way of
helping the poor?
A: Child Sponsorship is the best way to help developing communities, as it is designed to be a long-term
commitment between a sponsor and an individual child. This long-term support enables development changes
to become sustainable and therefore long-lasting. This connection also allows more money to go directly to
funding programs as fundraising efforts can be minimized as a result of the longevity of sponsors.
Q: W hat portion of a sponsor's $39 monthly donation actually reaches the sponsored child?
A: In 2013, W orld Vision Canada’s donations were spent as follows:
 81.% of donations went towards the child sponsorship programs
 13.8% was spent on further fundraising
 5.2% of funds were used for administrative purposes
Q: W hy doesn't W orld Vision just give the children or family cash?
A: [Short Answer.] Child sponsorship is not about handouts. It is about transforming
the lives of children, and helping to give them a future full of hope and opportunity.
To bring lasting change into a child’s life we must address the root causes of poverty
and suffering, not only their symptoms. Handouts create dependency and do not produce lasting change. The
goal of Child Sponsorship is to build a community up to the point of self-sufficiency where no NGO is
required.
Q: H ow is overhead used?
A: Some overhead is a necessary investment. World Vision Canada’s overhead includes an average of 12% for
fund raising, which covers the cost of all promotional materials, events and advertising. For every dollar spent,
almost $7 is raised. A further 5.5% is used for general administration, which allows us to respond to donor
inquiries, provide receipts, keep accurate records and other critical functions. 1.1% is retained for future use.
Q: From where does W orld Vision receive its funding?
A: More than 80 percent of World Vision's budget is composed of cash donations from individuals, churches
and corporations.
Q: In W orld Vision's marketing appeals, both in print and on T V, you identify specific
children that a sponsor can be involved with. Yet the money is spent on the community.
Aren't you deceiving sponsors who think they are sponsoring an individual child?
Orientation Guide
Page 7
A: World Vision is focused on helping children. Our marketing appeals show this focus. Through our
experience, we’ve found that the way to help a child is to help meet their immediate needs and help their
family and community build a secure future. So, individual child sponsors are able to help a specific child by
helping his / her community develop to better care for their own! Child Sponsors are also given the
opportunity to build a relationship with their sponsored child through letters and pictures.
Q: Are W orld Vision's fundraising ads and appeals in compliance with established
fundraising guidelines?
A: Yes. An independent audit is conducted of the organization’s finances each year. In addition, World Vision
has played a pioneering role in establishing principles of financial integrity that are now considered the
standard for nonprofit organizations and other relief and development organizations throughout the world.
World Vision adheres to the standards embodied in codes of conduct published by the following
organizations:
Q: Are W orld Vision's fundraising ads and appeals in compliance with established
fundraising guidelines? (Continued)
The Canadian Council of Christian Charities: World Vision is a founding member of this organization which sets
standards of accountability for it’s’ members.
The Code of Conduct for the International Red Cross and Red Crescent Movement and Non-Governmental
Organizations in Disaster Relief: This 10-point code, to which World Vision has committed itself, concerns the
manner in which disaster relief organizations raise funds and interact with people and organizations in places
where those funds are expended.
The Better Business Bureau: The BBB publishes a comprehensive list of standards for philanthropic
organizations. These standards fall under the categories of public accountability, use of funds, solicitation and
informational materials, fund-raising practices, and governance.
Canadian Council for International Co-operation: This Ottawa based umbrella group sets standards for its
members’ organizations.
Q: T o what organizations or independent groups is W orld Vision
accountable?
A: World Vision is accountable to its donors first, but also is monitored for financial
accountability through several external agencies (mentioned above), various levels of
government and is audited by an independent audit firm each year.
Q: H ow is money sent to the country being helped, and how often?
A: Funds are transferred to project countries on a semi-monthly basis according to an
annual budget, not funds actually received during that time frame. This ensures
consistent support for projects even during times of slow giving.
Q: Is there a maximum or minimum time frame in which W orld Vision
will commit to work in a country?
A: No. When World Vision enters a country, it is with the intention of helping as long as help is needed.
Q: Is W orld Vision's main goal to evangelize people?
A: No. Our primary goal is to serve the world's poor. Although World Vision does not deny its Christian heritage,
we are motivated by God’s love to provide aid to the needy regardless of race, religion or creed.
Orientation Guide
Where World Vision
North America
Canada*
Mexico*
United States
Latin America
Bolivia*
Brazil*
Chile*
Colombia*
Costa Rica*
Dominican
Republic*
Ecuador*
El Salvador*
Guatemala*
Haiti*
Honduras*
Nicaragua*
Peru*
Europe
Albania*
Austria
Belgium
BosniaHerzegovina*
Cyprus
Denmark
Finland
France
Germany
Ireland
Page 8
works
Kosovo*
Montenegro*
Netherlands
Romania*
Russian Federation
(Chechnya/Ingushetia)
Serbia*
Spain
Switzerland
United Kingdom
Africa
Angola*
Burundi*
Chad*
Democratic Republic
of the Congo*
Ethiopia*
Ghana*
Kenya*
Lesotho*
Liberia*
Malawi*
Mali*
Mauritania*
Mozambique*
Niger*
Rwanda*
Senegal*
Sierra Leone*
Somalia*
South Africa*
Sudan*
Swaziland*
Tanzania*
Uganda*
Zambia*
Zimbabwe*
Middle East and
Central Asia
Afghanistan*
Iran*
Iraq*
Jerusalem/West
Bank/Gaza*
Jordan
Lebanon*
Syria*
United Arab
Emirates
Asia
Armenia*
Azerbaijan
Bangladesh*
Cambodia*
China (People's
Republic of)*
East Timor*
Georgia*
India*
*Countries with projects funded by Canadian donors
Indonesia*
Japan
Laos*
Malaysia
Mongolia*
Myanmar*
Nepal*
North Korea*
Pakistan*
Philippines*
South Korea
Sri Lanka*
Taiwan (Republic
of China)
Thailand*
Uzbekistan*
Vietnam*
Oceania
Australia
New Zealand
Papua New
Guinea
Solomon Islands
Vanuatu
Source: Where World Vision Works. Dec 2008. www.worldvision.ca
Orientation Guide
Page 9
did you
know
here are some hard facts on water, hunger and poverty and HIV and AIDs.
Water
Hunger, Malnutrition and Poverty
The number of people that die each year of waterrelated diseases:
5 million
Average Distance African and Asian women walk to
collect water each day:
6 kilometres
Portion of the world’s population that does not have
access to safe water:
1/6, or 1 billion people
Length of time the human body can survive without
water:
5-7 days
Quantity of water used by many people living in waterstressed countries:
less than 10 litres per day
Quantity of water used during a 5-minute long shower:
100 litres
Approximate consumption of water in the
manufacturing of one car:
120,000 litres
Average quantity of water used by someone living in
Canada:
more than 250 litres per day
Amount spent worldwide on Ocean cruises:
US $14 billion
Funding amount required to reach the goal of clean
drinking water for all:
US $10 billion
Amount of money required to halve poverty by 2015:
$150 billion per year
Annual worldwide military spending in 2004:
$1 trillion
Annual amount spent in Europe and the United States
on pet food:
US $17 billion
Funding amount required to reach the goal of
elimination of hunger and malnutrition:
US $19 billion
The number of people in the world who suffer chronic
malnutrition:
852 million
(more than 25 times the population of Canada)
Percentage of children living in poverty in the world:
almost 50%
Percentage of children in the least-developed countries
who are underweight:
36%
Percentage of children in Canada who are overweight:
33%
North American annual spending on fast food:
US $100 billion
Annual amount spent by consumers worldwide on
make-up:
US $18 billion
North American spending on foreign aid each year:
US $18 billion per year
(In 2004, Canada and USA together totaled over US $22 billion)
Percentage of Canada’s national wealth contributed to
Overseas Development Assistance (ODA):
0.27%
Percentage of national wealth contributed to ODA by
the average country:
0.42%
Costs of allowing worldwide hunger to continue at
current levels:
5 million children’s lives each year &
billions of dollars in lost productivity
Estimated number of deaths worldwide each day linked
to extreme poverty:
50,000
Orientation Guide
Page 10
HIV and AIDs
The number of people living with HIV in the world
today:
40.3 million
(that’s more than the population of Canada)
The epicenter of HIV and AIDS pandemic:
Sub-Saharan Africa
Fraction of the world’s population living in sub-Saharan
Africa:
one-tenth
Percentage of all people living with HIV who are in subSaharan Africa:
almost 64%
Percentage of the population infected with HIV in
Canada:
0.4%
The number of people who die each day of AIDs:
approximately 8,400
(approximately 3.1 million in 2005)
Amount of money identified in 2001 (by the United
Nations) as necessary to combat malaria, tuberculosis
and HIV and AIDs:
US $10 billion per year
Amount of money pledged worldwide for malaria,
tuberculosis and HIV and AIDs since 2001:
US $3 billion in total
The number of those orphaned by AIDs in sub-Saharan
Africa:
12.1 million, accounting for 80% of all
AIDs orphans
The number of children under 15 infected with HIV
every day:
1,800
The number of young people under the age of 25 who
become HIV+ every minute:
6
The number of seconds that pass between each new
HIV infection worldwide:
6
(one new HIV infection occurs every 6 seconds of every minute
of every day)
Source: Did You Know. World Vision Volunteer Training Manual August 2007
Orientation Guide
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Getting to know
your materials
This package has everything you need to introduce World Vision Canada and child sponsorship to your
audience. Below is an introduction to the different materials included in the package - have this kit in front of
you so you can view the materials as they are described. To order more supplies please contact us at
artist_associates@worldvision.ca.
A. Picture folders
 A picture folder provides audience members a tangible picture of the child and details of his or her
life as they inquire about child sponsorships. Personalizing the problem of poverty in a very
concrete, heart-touching manner, it reminds the sponsor of the difference they are making for a
child and his or her community.
 These are to be displayed, along with the rest of the materials, on a table, preferably near the
entrance/exit of your concert venue so people will be reminded to look through the picture
folders during intermission or after your concert.
 Each picture folder has a corresponding donation form. This form is to be completed by
audience members who choose to sponsor a child, enabling us to keep track of who sponsored
which child, as the child's name and ID number appear on the form.
 Also, note your personal motivation code in the bottom right-hand corner of the donation
form. This code lets us know this sponsor was acquired through you. You must retain this code
and write it on your correspondence with World Vision, and on any materials with response
devices (i.e. brochures for more information or to sponsor a child) if it does not already appear.
Again, this code allows us to track all the sponsorships you have acquired.
 The picture folders that you receive are reserved for your use alone. However, this reservation
lasts for a limited period. You can find the expiration date of your reservation at the bottom of
the informational page inside of the folder given by the “Must Respond Date”. Before this date,
please order new picture folders by sending an email to artist_associates@worldvision.ca and send
the expired folders back to World Vision with your subsequent Artist Collective Report Forms in
a Business Reply Envelope.
 We ask that each new Artist Associate sponsor a child so that he or she can begin to have a
personal relationship with a sponsored child and speak more effectively on behalf of World Vision.
You may choose a picture folder from the ones we've sent to you, or you may request a child by
filling out a Special Request Form, to be explained next.
 Further instructions on how to sign up for child sponsorship are discussed later in the guidebook
B. Special Request Forms (SRFs)
The purpose of a Special Request Form is for situations where an audience member is interested in
sponsoring a child with specific characteristics (i.e. a child from a specific country) and you do not have a
picture folder that meets those requests. On the form, there is outlined a selection of regions and a
miscellaneous section for further specific requests. If you fill out any of these forms, please include them as
new child sponsorships on your Artist Collective Report Form and mail the forms along with your
Artist Collective Report Form. Make sure your motivation code appears on the Special Request Form.
Orientation Guide
Page 12
C. ARTIST COLLECTIVE REPORT FORMS
The purpose of an Artist Collective Report Form is to provide WVC with a record of the concerts that
artists made mentions at and also serves as an invoice to WV for payment processing. Be sure to thoroughly
complete all possible information on the Artist Collective Report Form after each concert and return to W V.
This report should include the venue, time, address, attendance and the number of children that were sponsored
during that concert. It should also include a total of cash sponsorship gifts and cash donations received that
evening.
An added value for artists, sponsors and World Vision is offering Premiums. A premium exchange is the
giving of one of the artist’s CDs to an individual who has completed the donation form and included payment for
the first month of sponsorship for this exchange to take place. For this exchange, World Vision will reimburse the
artist for every CD given away for a fulfilled sponsorship. The number of CDs given away must be included on
each Artist Collective Report Form. Please see details (“Premium Offer Details”) below.
NEW!
In addition to the Artist Collective Report Form , you will see a Sponsorship T racking Form.
For compliance reasons, this form MU ST be completed if personal information was gathered. For
each sponsor, put their name, one contact detail (either email, address or phone number) and
indicate what method of payment was used. YO U MUST take a photo of the details with your smart
phone, and email it to canoaseteam@worldvision.ca at the end of each night when you report in the
results. Photo is not to be deleted until receipt of sponsorships has been confirmed by H ead Office.
Please arrange to courier the sponsorship forms through the FedEx account set up for you from our head
office O R if you are not yet set up, please advise head office and we will arrange the pick-up for the Artist
Collective Report Forms along with completed donation/sponsorship forms and Special Request Forms within 3
days of your concert or event. Please courier all the Artist Collective Report Forms, special request forms and
sponsorships forms by FedEx. If FedEx is not available in your area, please send by another “Trackable” method
such as Canada Post or Purolator etc. When a courier package is sent, please report the following information to
canoaseteam@worldvision.ca to facilitate tracking of the package and child sponsorships:
the package’s Tracking Number,
the Courier company used,
the location from which is sent,
the date on which it is sent, and
the enclosed contents (specifically the # of sponsorships enclosed, and from which
venue/city these children were sponsored at).
O ur courier address is:
Attention: Artist Collective T eam
W orld Vision Canada
1 W orld Drive
Mississauga, O N L5T 2Y4
(1)
(2)
(3)
(4)
(5)
As for the Artist Collective Report Forms, you must always send them in along with the sponsorships attained.
Even if you do not attain sponsorships one night of a tour, in other words, you attain zero sponsorships, you still
need to fill out a Artist Collective Report Form with the rest of the details for that evening. You can waive your
fee at any time by checking the appropriate box at the bottom of the report if you wish to in the event that you do
not attain sponsorships.
D. Table Displays
We have a variety of table-top displays to catch people’s attention:
- Sponsorship Stands – this display touches on the basics of child sponsorship;
- CD or Gift Give-Away Sign - You can display this sign when you plan to give away your CD with every fulfilled
child sponsorship.
- WV Child Sponsorship Info laminate – this provides detailed information to sponsors about how World Vision
Child Sponsorship works; where their donations go, how community development works, and more.
- Alberta Fundraising Guideline – must be displayed at all Alberta shows.
Orientation Guide
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Artist Collective
NEW Submitting Sponsorship Form Process
-
Step #1
Immediately after a concert/event, any 2 people (Tour Rep, volunteer, etc.) will need to count the
SP forms with credit card/banking information and pledges separately and note them on the
Artist Collective Report Form. Attach the sponsorship forms to the Artist Collective Report
Form. In addition, please fill out the Sponsorship Tracking Details Form, take a picture with your
smartphone and email the picture to email address mentioned below. Please retain the form
until Head Office receives the sponsorships. Once received, please delete from your smartphone
and discard the form.
+
-
Step #2
Place the Artist Collective Report Form and SP forms in one of the LABELLED envelopes and seal
the envelope to be couriered. Sign and print your name on the envelope.
+
-
=
Step#3
Send an email to the AS&E department canoaseteam@worldvision.ca advising the number of SP
forms separating them between fulfilled and unfulfilled that are being sent to the office. ALWAYS
use a courier to send ALL sponsorship forms to the office, no matter how many sponsorships
there are, there is no minimum.
-
=
+
=
Step #4
Courier the sealed package via FedEx (only) to World Vision Canada, 1 World Dr. Mississauga,
ON, L5T 2Y4 within 24-48 hours of the event whenever possible. If this is not possible notify the
office immediately and we will make alternative arrangements if needed.
-
+
+ =
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Page 14
E. DVD Video Presentations
This DVD provides concert presentation material and training material. Included is a USB stick with some of
World Vision’s selection of video presentations to use.
F. Other Items
- Pens
- Table Cloth/s
- Clipboards (by request)
- Event staff tags (by request)
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Page 15
Suggestions
for your concert presentation
The most important aspect of this program is YOU. All the materials in this presentation kit are only a
supplement to what you, as a spokesperson, can do to help needy children. The words you speak from stage
are pivotal. So please take the time to choose carefully what you say and when during your concert to say it.
The following are some suggestions:
1. Speak personally
and speak directly
Tell people how you feel about sponsoring a child, and the difference you are making in not only the child's
life now, but the whole community’s future. Encourage people to get involved themselves, and then direct
them on how they can. Give them clear directions on where the World Vision table is and that they can
choose a child from among the picture folders to take home with them.
2. Preach it—
without being preachy.
Your energy and enthusiasm will move people. This is a phenomenal opportunity to save lives and for kids
overseas to reach their full potential. Here in Canada, Canadians come to an understanding of the profound
impact they can have on a child. Our late VP encouraged us never to be ashamed to be an advocate for the poor.
3. Story: make it personal.
Something that has moved you personally about this issue (e.g. your sponsored child), best in the context of a song
intro. Our best response comes when the audience is both moved by what you have to say and they share a laugh
with you. I can't explain--it just is.
4. Sponsors:
They need to understand a sponsor in Canada is going to be touched and inspired by a child on the other side of
the world. It truly is an honour to be connected to them. The kids keep every piece of mail from their sponsor-everywhere I go around the world, without exception.
5. How:
Go to the back and sign up tonight. And when you do (for $1.30), take home a CD as a thank you (we cover the
cost to the tune of $15 / CD in order to help drive traffic to the merch table).
6. Timing
One of the biggest factors for us is timing. If this message is just prior to an intermission the response is much
higher. Earlier in a set, the message is lost or forgotten as people go to leave. Regardless, we know that as an
artist leaves the stage, a reminder about stopping by the table has a big impact. Please emphasize sponsoring a
child "tonight" / "before you go." This helps tremendously as it communicates the urgency of the need.
 Our staff overseas put their lives on the line to do this work and I do everything I can for them to watch over
the kids in their areas. If you were to speak to any of the artists we've taken overseas, they would assure you
the impact is much greater than they ever imagined.
 http://www.worldvision.ca/ADP/ (a visual aid)
 Please visit our website, www.worldvision.ca, for updated stats and facts.
Renowned performance coach, Tom Jackson, summarized some key points to make an appeal
personal and effective:
Orientation Guide
Page 16
1. share
-
a story
It is important to tie in a personal story that will help the audience understand why you are so passionate
about World Vision and our work
2. qualify
-
the facts
Facts about children in poverty, HIV and AIDs, or an area of particular interest that can be related back to
your personal story. Facts bring reality the seriousness of what is happening around the world.
3. play
-
a video
We will provide you with presentation videos to show at your concerts if your venues have DVD/VHS
capabilities. There is a wide range of videos to choose from.
4. tell of
-
the benefits
There are many benefits to a sponsor as they keep in touch with their sponsored child and knowing that they
are making a difference.
5. explain
-
how
It is important to wrap up your appeal by letting the audience know what the next step is. Explain to them
how it is not an impossible feat to erase poverty, tell them that they can help, that they can transform a life.
Let them know about the table/ booth they can visit either during intermission or after the show to sponsor
a child and have questions answered.
6. plan
-
the timing
Timing is extremely important and can make the world of a difference if positioned at the right time during
your show. Tom has noticed a difference when the World Vision message is presented right before an
intermission or before the end of the show to keep it fresh in the minds of the audience.
Orientation Guide
Page 17
How to
sign up a sponsor
Let's go over the steps to be taken after your audience member has chosen a child to sponsor from
the picture folders available at the table. If they have any questions, World Vision’s toll-free number is
located on the Picture Folder .
Step 1: Sponsor Contact Information
When a person has chosen a child to sponsor, they fill in the corresponding donation form. Only then
can they take the child's picture folder home. Ensure that the sponsor completes all of the information in this
step.
Step 2: Payment Information
To become a child sponsor a person make’s a monthly commitment. For those who would like to give
a one-time gift, we welcome it and thank them for their support. Sponsors can make their monthly gifts by
bank account plan, credit card, or cheque. Please indicate on the donation form which method of
payment they choose. At the end of each year, a cumulative receipt is sent to sponsors. Please emphasize
the bank account plan, as this is the most convenient method of payment for both parties; it is the most
efficient and economical, because they save on time, postage, and administration. Below is an explanation of
each payment method:
A. Bank W ithdrawal Plan (Automatic Debit): A sponsor can choose to authorize
World Vision to withdraw their monthly donation from their chequing account on either
st
th
th
th
the 1 , 8 , 16 , or 25 of each month. The bank account must have chequing privileges.
This is recognized and approved by Canadian banks, trust companies, credit unions and
Caisses Populaires. Have the sponsor fill in the donation form, give you a voided cheque, and
then staple it to the associated form. Please ensure that they sign the sponsorship form.
B. Credit Card: Monthly support can be given by authorizing World Vision to deduct the
specified amount from MasterCard, VISA or AmexEx. On the donation form is an
authorization section to be filled out and signed. World Vision will process the credit card
transactions once the donation form is received or if the sponsor specifies a particular date
to withdraw on the donation form. Please ensure that they sign the sponsorship form.
C. Post-Dated Cheques: W e accept personal cheques for sponsorship payments. Please
encourage them to give you their first month's cheque and mark on the donation form that
their first gift is enclosed. All cheques should be made out to World Vision Canada and must
be for the designated amount. Or, a sponsor may choose to mail cheques each month, but
the above methods are preferred since they save on postage and handling, and the sponsor
is not required to remember to send payments each month.
D. Cash: (This is the most work for you, unfortunately) A person may pay their first
month’s gift to you in cash the night of your concert, but from then on they must
choose one of the other methods of payment, as cash should not be sent through the
mail (it's unsafe). Indicate on the donation form that the first gift is enclosed and how much
they paid. At the end of the evening, take whatever cash you've been given and deposit the
money, along with any one-time cash donations you've also received that night, and send a
cheque for the total amount. Be sure to note on the Artist Collective Report Form the
amount of cash sponsorship payments you've received.
Orientation Guide
Page 18
Step 3: Premium/CD Details and Comments
The use of premiums (PRMs) at events has proven to be very effective to drive more sponsorships.
Premiums are giving away a CD or other merchandise with a fulfilled child sponsorship. Fulfilled child
sponsorships occur when someone makes their first month’s payment via credit card, void cheque (for the
bank withdrawal program), personal cheque or cash.
There are some administrative steps to make this offer a smooth process:
1. It is important to promote the CD/PRMS give-away to let people know that this a “Thank you” gift
to them for making a difference in the life of a child. Promotion: by posting the “Give-Away” sign
provided to you.
2. When someone sponsors a child and fulfills that night (those who make their first month’s
sponsorship payment that evening via credit card, cash, cheque or void cheque), they are eligible to
receive a free CD or tour merchandise valued up to $15.
3. IMPORTANT: please indicate “CD” in the comments section on the respective donation forms for
those people who fulfill their sponsorship at the concert and therefore receive a free CD. This way
we know that they have received their premium can reimburse accordingly.
4. It is important to know that the sponsor’s year-end tax receipt will be reduced by the value of the
premium as per Revenue of Canada laws.
5. Indicate how many PRMs in total were given away at that event on the Artist Collective Report
Form so we can then reimburse you accordingly.
Special Situations:
Pledges:
We encourage and appreciate the
first month's gift to be given at the
moment a person decides to
sponsor, but it is permissible for
someone to take a picture folder
home with them even if they don't
give that first gift.
You still must have them
fill in the donation form
completely with their name,
address and phone number so
the picture folder is not lost.
These people are not eligible
to receive a free CD/PRM, as they
did not make their first monthly
payment.
A new sponsor will receive a
W elcome Package from World
Vision within 10 days (of us
receiving the donation forms)
indicating how they can sponsor
the child they had chosen.
One-T ime Gifts:
Some people are unable to sponsor a
child but would like to make a one-time
gift. W e gratefully accept donations by
cash, cheque or credit card. If they
would like a tax receipt (eligible for
donations $15+), make sure their
address is on their cheque. If they are
giving you cash or credit card, write
down their name and address and the
amount they are donating on the
Special Request Form, and send that
information along with your Artist
Collective Report Form. You will need
to deposit the cash and write us a
cheque, as outlined in above.
Shared Sponsorships:
A shared sponsorship is when
two or more individuals
sponsor the same child. This
can be a family within the same
household, friends living apart,
or employees getting together
to pay for the sponsorship.
Individuals will be receipted
according to contribution. If
two or more individuals from
more than one household are
sponsoring the child, get each
person’s address. If more than
one individual is paying, get each
person’s payment information,
plus the according signatures. If
only one person out of the pair
or group is paying, write the
individuals name in
the
comment section, stating they
receive 100% of the receipt.
 Please Do N ot Hesitate T o Encourage Anyone W ith Questions You Are Unable T o Answer T o Call
T he T oll Free N umber As Listed On Our Brochures!! 
Orientation Guide
Questions/Notes:
Page 19
For Children, For Change, For Life.
Artist Collective
Tour support that changes lives
1 World Drive, Mississauga, ON L5T 2Y4  worldvision.ca/artists
World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families
and communities to overcome poverty and injustice. As followers of Jesus, we are motivated by God’s love to serve all
people regardless of religion, race, ethnicity or gender.