speaking engagement bible
Transcription
speaking engagement bible
CLEVELAND SPEAKING ENGAGEMENT BIBLE THEEISENAGENCY.COM INFO@THEEISENAGENCY.COM { THEY WANT YOU TO CALL! } 101 CREATING A SPEAKER’S BUREAU CREATE A SPEAKER’S PROFILE A speakers profile is a document that explains who the speaker is. This document should include a brief biography of the speaker including his/ her experiences, awards, and other achievements that give the speaker credibility to speak on the topic that you are trying to portray. Include a professional picture of the speaker and your company logo as well. SUGGESTED SPEAKING TOPICS Include all of the possible topics that the speaker can speak about. Giving the organization you wish to speak to options will give you more of a chance in securing the gig. Each topic you present should also include a short summary explaining what the audience should expect and learn from your speech. Include the amount of time each speech typically lasts and what demographic they are aimed at. Listing quotes by other’s that have heard the speaker’s presentation in the past can be a helpful addition, increasing the odds that you will get booked. SUMMARY OF COMPANY If your speaker is speaking on behalf of the company they work for be sure to include a brief description of the company, along with a link to the company website. This will give the organization an opportunity to learn about the company’s history and see if it is a fit for what they are looking for. Within this summary, be sure to include the contact information of a representative of the company so the organization you will be speaking for can contact your company if any other information is needed. PHONE PITCHES Your phone pitch will be helpful when you are making those endless calls to organizations to try and secure a speaking engagement. Write yourself an opening line and prepare questions so the call goes smoothly. Also, have your calendar out and ready to help you with scheduling. Even though you may be dreading these calls the have to be done. Just remember this in not a “typical” cold call. The businesses you are calling have programs that speakers are needed for. They WANT you to call. CONFIRMATION Once you have secured an opportunity, follow up with the organization with a confirmation letter. Having it on paper will create more security. The last thing you want is your hard work of calling and securing a gig to be forgotten conversation. {SECURING A SUCCESSFUL SPEAKING ENGAGEMENT IS ALL ABOUT PREPARARTION! } TIPS FOR SUCCESSFUL SPEAKING ENGAGEMENTS 1. Prior to the event, re-confirm with the details of the speaking engagement, including handout information and overnight accommodations, if necessary. 2. Only speak about things that you are passionate or knowledgeable about. This will help you maintain high energy, and if you forget your script you can keep going. 3. Use language appropriate for the audience you’re speaking to. For a younger audience, refrain from using difficult terminology. 4. Speak simply and clearly. If you must use complicated language be sure to keep it to a minimum and explain any words that a layperson might not understand. 5. Avoid disagreements with the audience. If an audience member makes a comment that is bad-mannered, use that as an opening to teach and share information rather than create a personal challenge. 6. Create a picture. Use analogies, stories, and humor frequently to connect with the audience and brings your message to life. If humor doesn’t come naturally, do not try to force it. 7. Pay attention to the audience’s reaction. If you see people that seem bored, do something that will grab their attention and regain focus on you. Examples on how to regain this focus is by changing topics or opening the floor to questions. 8. Ask attendees to evaluate the speaker. Provide general feedback on the speaker’s presentation by completing an evaluation form within 10 days of the program. LORAIN COUNTY CHAMBER OF COMMERCE 6100 S Broadway Ste 201 Lorain, OH 44053 (440) 233-0001 Visit: loraincountychamber.com OBERLIN AREA CHAMBER NORTH COAST REGIONAL CHAMBER Po Box 275 Avon Lake, OH 44012 (440) 933-9311 Visit: northcoastchamber.com 13 S Main St Oberlin, OH 44074 (440) 774-6262 Visit: oberlin.org NORTH OLMSTED CHAMBER OF COMMERCE INC NORTH RIDGEVILLE CHAMBER OF COMMERCE 34845 Lorain Rd North Ridgeville, OH 44039 (440) 327-3737 AVON LAKE CHAMBER OF COMMERCE 713 Avon Belden Rd Avon Lake, OH 44012 (440) 933-3129 28938 Lorain Rd Ste 204 North Olmsted, OH 44070 (440) 777-3368 Visit: nolmstedchamber.org HURON CHAMBER OF COMMERCE INC 404 Main St Huron, OH 44839 (419) 433-5700 Visit: huron.net BEREA CHAMBER OF COMMERCE 173 Front St Berea, OH 44017 (440) 243-8415 MIDDLEBURG HEIGHTS CHAMBER 16000 Bagley Rd Cleveland, OH 44130 (440) 243-5599 Visit: middleburgheightschamber.com ROCKY RIVER CHAMBER-COMMERCE 19543 Center Ridge Rd Rocky River, OH 44116 (440) 331-1140 Visit: rockyriverchamber.com STRONGSVILLE CHAMBER-COMMERCE 18829 Royalton Rd Cleveland, OH 44136 (440) 238-3366 Visit: strongsvillechamber.com LAKEWOOD CHAMBER OF COMMERCE 16017 Detroit Ave Lakewood, OH 44107 (216) 226-2900 Visit: lakewoodchamber.org PARMA AREA CHAMBER OF COMMERCE 7908 Day Dr Cleveland, OH 44129 (440) 886-1700 Visit: parmaareachamber.org MAYFIELD AREA CHAMBER OF COMMERCE Cleveland, OH 44102 (216) 556-4598 Visit: mayfieldareachamber.org ERIE COUNTY CHAMBER OF COMMERCE 225 W Washington Row Sandusky, OH 44870 (419) 625-6421 Visit: eriecountychamber.com GARFIELD HTS CHAMBER OF COMMERCE HISPANIC CHAMBER OF COMMERCE OHIO BUSINESS ASSOCIATION 5706 Turney Rd, Ste 101 Cleveland, OH 44125 (216) 475-7775 Visit: garfieldchamber.com 3104 W 25Th St Cleveland, OH 44109 (216) 281-4422 WADSWORTH CHAMBER OF COMMERCE NOACC 123 Broad St # D Wadsworth, OH 44281 (330) 336-6150 Visit: wadsworthchamber.com 4200 Rockside Rd Ste 210B Cleveland, OH 44131 (216) 447-9900 Visit: noacc.org CHAGRIN VALLEY CHAMBER OF COMMERCE BRECKSVILLE CHAMBER OF COMMERCE 16 S Main St Chagrin Falls, OH 44022 (440) 247-6607 49 Public Square Brecksville, OH 44141 (440) 526-7350 Visit: brecksvillechamber.com WILLOUGHBY AREA CHAMBER OF COMMERCE 28 Public Square Willoughby OH 44094 (440) 942-1632 willoughbyareachamber.com AAF/CLEVELAND www.AAFCleveland.com 4700 Rockside Rd. #325 Independence, OH 44131 (216) 901-4000 dleibundgut@aafcleveland.com ROTARY CLUB OF CLEVELAND 3813 Euclid Ave, Cleveland, OH 44115 (216) 391-1141 www.RotaryClubofCleveland.com CLEVELAND AMA www.ClevelandAMA.cm NORTH RIDGEVILLE ROTARY PUBLIC RELATIONS SOCIETY OF AMERICA North Ridgeville Senior Center 7327 Avon Belden Rd North Ridgeville, OH 44039 28022 Osborn Rd, Cleveland, OH 44140 (440) 899-1112 www.PRSACleveland.org ROCKY RIVER ROTARY IABC CLEVELAND 1353 Edanola Ave, Cleveland, OH 44107 (216) 226-7013 www.IABCCleveland.com Don Umerley Civic Center 21016 Hilliard Blvd. Rocky River, OH 44116 CHAGRIN VALLEY ROTARY Kenston Middle School 17419 Snyder Road Chagrin Falls, OH 44023 United States ELYRIA ROTARY Gregory G. (Greg) Kruszka - Secretary kruszka@wowway.com Wesleyan Village 807 West Avenue Elyria OH 44035 NORTH COAST ROTARY Email us at: northcoastrotaryclub@gmail.com Phone us at: 440.668.9484 P. O. Box 212, Avon Lake, OH 44012 CLEVELAND CHAPTER, SOCIETY OF PROFESSIONAL JOURNALISTS 4337 Chanticleer Drive Fairview Park, OH 44126-1906 O P M A B E Online Public Relations Marketing Advertising Branding Experiential 5315 NEW HAVEN CT. SHEFFIELD VILLAGE OH 44054 THEEISENAGENCY.COM INFO@THEEISENAGENCY.COM