Malaysia`s Largest Halal Food Expo

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Malaysia’s Largest
Halal Food Expo
31 AUGUST - 4 SEPTEMBER 2016
MINES Exhibition Centre
Seri Kembangan, Selangor
Jointly Organised by
Strategic Collaboration with
IT’S ALL ABOUT SHOPPING
AND FOOD AT HALFEST 2016!
Halal Fiesta Malaysia or HALFEST is the largest Halal consumer expo in Malaysia. Happening from 31 August to 4 September 2016 at
the MINES Exhibition Centre, Seri Kembangan, Selangor, HALFEST 2016 returns with better opportunities to meet the growing needs
of the Halal market.
HALFEST 2016 provides Halal manufacturers and service providers a dynamic platform to showcase their brands to a rapidly growing
Halal market and engage with consumers face-to-face. There will be more than 600 exhibitors showcasing their innovative and
quality Halal products and services to nearly 80,000 VISITORS AND POTENTIAL CUSTOMERS. HALFEST 2016 is a highly effective brand
promotion platform that offers diversity and choice, all under one roof.
This time around, HALFEST 2016 brings you more than 45 food trucks and Malaysian style street food indoors. Foodies can delight
their palate with a variety of mouth-watering delicacies that will surely tantalise your taste buds! Offering the ultimate shopping
experience with great discounts, ready-to-clear corner, porter service, product samples and free gifts, the five-day consumer expo
promises to be an exciting event for the whole family. There will be fun-filled activities for all including children, with exciting
competitions, product launches and demonstrations, free consultations and lots of fabulous prize giveaways, transforming shopping
into an experience. Large numbers of visitors turn up at HALFEST for a chance to get up close and personal with top chefs and local
celebrities.
Don’t miss the chance to be a part of HALFEST 2016 and create a stronger presence in the Halal market!
For more information on HALFEST, visit www.halal.com.my
For more information on HALFEST, visit www.halal.com.my
Offering the ultimate shopping experience
with great discounts,ready-to-clear
corner, porter service, lots of product
samples and free gifts.
EXHIBITOR BENEFITS
ALL OF THESE EXCITING OPPORTUNITIES ARE EXCLUSIVE TO OUR EXHIBITORS
PROMOTE YOUR COMPANY
TO BROADER AUDIENCE
Around 80,000 visitors are expected
to visit the expo. It is the right place
to position your Halal products and
services as the chosen consumer brand
in Malaysia.
This is your chance to market to a
diverse group of consumers and gain
maximum exposure for your A&P
activities.
VISIBILITY VIA WIDE
SPREAD ADVERTISING
Targeted e-mail broadcasts to trade
buyers.
Multiple direct mailings to keep your
potential visitors well-informed.
Widespread promotion via social media
network.
Extensive show campaigns in local
television and radio.
Editorial coverage in major newspapers.
PROMOTIONAL ACTIVITIES
HALFEST 2016 is designed to provide
the ultimate shopping experience for
consumers with great discounts and
deals for food and beverages, cosmetics,
beauty care, toiletries, healthcare
products and much more.
There will be loads of activities to keep
visitors inside the exhibition halls to
throughout the show.
ADDITIONAL BENEFITS FOR OUR EXHIBITORS
Every registered company is entitled for the following:
• Company and booth number listing in the show guide;
• Logo listing in the HALFEST website;
• 2 invitations to a Networking Cocktail;
• 1 social media post on company promotion during
HALFEST. Artwork must be submitted by the company.
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HALFEST2016
FUN AND EXCITEMENT FOR THE
WHOLE FAMILY AT HALFEST 2016!
THE ACTIVITIES PLANNED AT HALFEST 2016 ARE DESIGNED TO KEEP CONSUMER
TRAFFIC HIGH INSIDE THE EXHIBITION HALL FOR THE BENEFIT OF OUR EXHIBITORS.
1. AMAZING DEALS AND DISCOUNTS!
Consumers will enjoy the ultimate shopping experience with
exhibitors offering great discounts and deals for food and
beverages, cosmetics, beauty care, toiletries, healthcare products
and much more...exclusive at HALFEST! With over 500 companies,
HALFEST will be a shopping haven for all things Halal!
2. BE BEAUTIFUL THE HALAL WAY
Consumers can sample new Halal beauty products that are safe
and get a free makeover by top local cosmetic experts. There will
also be brand ambassadors to provide beauty tips to shoppers
for them to look and feel their best at all times.
3. EAT ALL YOU CAN AT MAKAN KING
Shoppers can join MAKAN KING and eat all they can in 10 minutes
to earn the title “MAHARAJA MAKAN”.
4. HALFEST ‘WOKSHOP’
Visitors will have a chance to spice up their daily cooking with
great tips and tricks from Celebrity Chefs at the HALFEST 2016
Workshop.
HALFEST2016
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5. KIDS CORNER
Kids can express their creativity and have fun at the HALFEST
2016 Kids Corner! There will be lots of art and craft activities,
colouring contest, quizzes and much more with fabulous
prizes awaiting the juniors!
6. MALAYSIAN ENTREPRENEURS CONGRESS
The Malaysian Entrepreneurs Congress will cover the entire
entrepreneurial learning environment from generating ideas
to building viable global businesses with emphasis on the
financial roles of corporations, governments and
foundations. Don’t miss this opportunity to learn from the
best and network with industry stakeholders. (TBC)
EXHIBITION DETAILS
VENUE
OPERATING HOURS
FOR VISITORS
DATE OF EVENT
31 August – 4 September 2016
(Wednesday – Sunday)
MINES Exhibition Centre
Seri Kembangan, Selangor
11 am to 9 pm daily
TYPES OF BOOTHS
b) Bare Space
Location
a) Shell Scheme Design (3m x 3m)
Location
Premium/ IIBT*
Standard
Under Mezzanine
Price
RM6,500.00 / 9sqm2
RM6,000.00 / 9sqm2
RM5,500.00 / 9sqm2
/
USD 2,284.00 / 9sqm2
/ USD 2,109.00 / 9sqm2
/ USD 1,486.00 / 9sqm2
Inclusive of the following:
• 2.5 metre partition, complete with white laminated panel aluminium frame
• 300mm fascia board with cut out sticker for company name
•
• 1 reception table
• 1 power outlet ( 13 Amp/230V)
• 2 units of folding chairs
• Needle-punched carpet (9sq.m)
• 1 unit waste paper basket
PAYMENT DETAILS
Crossed cheque payable to: MIHAS TIJARI SDN BHD
Bank Details:
CIMB BANK BERHAD
Menara UAB, Jalan Tun Perak
50050 Kuala Lumpur
Account No:
8-00000558-1-40
Swift Code:
CIBBMYKL
A copy of the bank-in slip must be e-mailed
to finance@halal.org.my and mktg@halal.org.my
or faxed to +603 6203 4422 as proof of payment.
Account No:
8-00000558-1-40
Premium/ IIBT*
Standard
Under Mezzanine
Price
RM700.00 / m2
RM645.00 / m2
RM589.00 / m2
/
/
/
USD264.00 / m2
USD 243.00 / m2
USD 222.00 / m2
* Bare space is the rental of space only. Exhibitors will be responsible for their own
design, construction and fittings.
BOOTH SELECTION SYSTEM
Selection of booth is on a first payment received
basis.
PAYMENT DETAILS
All booking forms and full payment must be received by
31 July 2016.
CONTACT DETAILS
For more information, please contact mktg@halal.org.my or call +603 62034433.
Alternatively, you may get in touch via Whatsapp at +6019 3222 220.
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HALFEST2016
FLOOR PLAN
GLASS PAN
STAGE
MALE
AHU ROOM
FEMALE
Rest
Area
PUBLIC PHONE
3
3
MIECC
STORE
A/C
A/C
ON TOP THE DOOR
407
468
4.8
3
469
3
437
406
4.0
408
3
409
436
3
ROLLER SHUTTER
405
404
3
402
401
ROLLER SHUTTER
403
4.0
373
3
374
3
372
371
342
341
340
3
4.0
3
343
344
470
3
2.7
471
3 467
472
438
2.5
466
473
439
474
AG
E
2.
5
ST
6
4.5
2.2
3
3.5
3
3
521
520
3
507
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522
519
508
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518
509
3
531
3
524
517
533
530
525
516
511
534
529
526
515
535
528
527
514
3
2.9
410
434
411
3
2.5
3 2.0
400 375
399
376
3
2.5
3
475 465
3
3
370
345
369
346
5.1
3
338
289
337
288
336
287
335
286
334
285
3.8
3
440
433
3
3
412
398
3
3
377
368
3
3.5
3
257
256
258
255
3
259
254
2.2
260
253
261
252
262
251
3
3
3
3.5
3
225
220
226
219
227
218
228
217
3
347
333
3
3
312
311
3
3
290
284
3
3
263
250
3
3
229
216
476
464
441
432
413
397
378
367
348
332
313
310
291
283
264
249
230
215
477
463
442
431
414
396
379
366
349
331
314
309
292
282
265
248
231
214
478
462
443
430
415
395
380
365
350
330
315
308
293
281
266
247
232
213
3
444
429
3
416
394
3
381
364
3
351
329
3
316
307
3
267
246
3
233
212
2.9
3.0
2.9
2.9
2.9
2.9
3.0
2.9
492
505
494
491
480
460
445
428
417
393
382
363
352
328
317
306
295
279
268
245
234
211
504
495
490
481
459
446
427
418
392
383
362
353
327
318
305
296
278
269
244
235
210
3
270
243
3
236
209
3
461
3
3
3
3
3
3
3
294
2.9
3
493
3
3
479
2.9
280
3
3
3
2.9
3
510 503
3
496
489
502
497
512
501
513
500
3
2.9
3
482
458
488
483
498
487
499
486
3
2.9
3
447
426
457
448
484
456
449
485
455
3
2.9
450
3
419
391
425
420
424
423
3
2.9
3
384
361
390
385
421
389
422
388
3
2.9
3
354
326
360
355
386
359
387
358
3
2.9
3
319
304
325
320
356
324
357
323
3
2.9
3
297
277
303
298
276
271
242
237
208
321
302
299
275
272
241
238
207
322
301
300
274
273
240
239
206
3
2.9
3
2.9
3
2.9
LL
ER
SH
5.6
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TE
5.6
R
STORE
454
UTILITY ROOM
453
452
205
451
VIP HOLDING ROOM
AHU
ROOM
BACKDROP
ROLLER SHUTTER
COUNTER
MALE
MALE
M&C
CONTROL
ROOM
CC TV
ROOM
EXIT
VOID
PORTER
COUNTER
VOID
FULL HEIGHT
GLASS PANEL
HALFEST2016
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4.0
3.8
3
RO
STORE
3
2.
3.0
3.0
3
532
3
435
3.8
3
3
3
339
204
203
202
2.
EL
PRODUCTS & SERVICES IN HALFEST 2016!
E
6.8
184
186
183
3
187
188
182
189
180
190
179
148
152
147
ROLLER SHUTTER
058
3
3.0
3
153
057
ROLLER SHUTTER
056
055
054
053
052
3
3
191
051
3
2.2
146
3
116
3
3 090
089
117
091
088
154
145
118
155
144
119
156
143
3.0
3
3.0
4.2
120
092
087
093
086
3
3
3.2
4.2
3
059
050
060
049
061
048
062
047
063
046
3.8
3
9
9
3
3.0
3
151
3.0
181
Halal Consumables
149
3
4.2
3
018
017
053
019
022
016
052
020
023
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051
021
024
014
050
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2.9
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3
157
142
3
3
121
115
3
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085
192
177
158
141
122
114
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193
176
159
140
123
113
096 083
194
175
160
139
124
112
3
195
174
196
2.9
3
161
138
173
162
197
172
3
198
171
199
200
201
168
2.9
2.9
097 082
3
125
111
137
124
110
099
163
136
127
109
3
164
135
3
128
108
170
165
134
129
169
166
133
130
167
132
131
105
3
3
2.9
3
064
045
3
065
044
025
010
066
043
026
009
067
042
027
008
2.9
041
069
040
029
006
100
079
070
039
030
005
3
101
078
3
071
038
3
031
004
107
102
077
072
037
032
003
106
103
076
073
036
033
002
104
075
074
035
034
001
3
007
Islamic Investment, Banking And Takaful
Islamic financial institutions and consultants, Islamic banking, Islamic unit
trusts, Islamic capital markets, Takaful, Hibah and Will writing consultants.
3.0
3
3
2.9
3
2.9
3
2.9
3
2.9
3
2.9
Non-food Products And Services
Perfume, cosmetics and personal care, logistics, Umrah and Hajj operators,
Muslim tour and travel operators.
3.0
080
3
3
028
Halal Certified Premises
Abattoirs, hotels, restaurants, catering services, fast food franchises, bakeries,
delicatessens.
Ovens and cooking devices, cutlery, cooking utensils, kitchenware, glassware,
food containers, food storage facilities, food processing and packaging
machinery.
2.9
3
068
3
3
098 081
3
C02 ROOM
Food and beverage that includes meat, poultry, seafood, frozen food, organic
produce, vegetables and raw food materials, food chemicals, emulsifier and
additives, canned food, processed and ready-to-eat products, preserved food,
chocolate and confectionery, biscuits, health supplements and
multi-vitamins, pharmaceuticals and herbal products.
Food Packaging, Machinery And Catering Equipment
3.8
178
BANQUET
STORE
ROOM
ROLLER SHUTTER
3
185
3
150
FEMALE 4
3
3
PUBLIC PHONE
3
KITCHEN
Rest
Area
2.9
Islamic Accessories And Muslim Fashion
Clothing, bags, shoes, praying apparel, hijabs and scarves, leather goods and
accessories.
Al-quran And Islamic Publishing
Al-Quran, Islamic books, audio and video, calligraphy, Islamic arts and crafts.
Government Agencies And Associations
Government agencies, Islamic development bodies, Halal certification
agencies, food research and development centres, trade development
agencies, Halal parks.
PORTER
FULL HEIGHT
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HALFEST2016
GALLERY
HALFEST2016
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HALFEST PARTNERS
JOINTLY ORGANISED BY: MALAY CHAMBER OF COMMERCE MALAYSIA (DPMM)
The Malay Chamber of Commerce Malaysia or better known as Dewan Perniagaan Melayu Malaysia (DPMM)
was established on April 1957. DPMM encourages the active participation of Malay entrepreneurs and
professionals in the economy by supporting their development through the establishment of programs and
resources to help increase the productivity and quality of Malay businesses. HALFEST presents an ideal
platform for DPMM to promote the development of a dynamic, reputable and responsible breed of
Bumiputra entrepreneurs of international standards. Through HALFEST, DPMM is able to support the growth
of Bumiputra entrepreneurs and the development of the halal industry as an industry of importance for
Muslims and the Malay economy.
SUPPORTED BY: Muslim Consumers Association of Malaysia (PPIM)
The Muslim Consumers Association of Malaysia was established in June 1997 by a group of Muslim
professionals and individuals concerned about the challenges faced by Muslim consumers. The Association
strives to protect the interest of Muslim consumers globally. HALFEST provides the association a proactive
and strategic platform to disseminate information and educate Muslim consumers to ensure their integrity
and interest are preserved.
JOINTLY ORGANISED & MANAGED BY: Shapers Malaysia Sdn Bhd (SHAPERS)
In 2004, Shapers Malaysia Sdn Bhd (SHAPERS) founded the Malaysia International Halal Showcase
(MIHAS).Within three (3) years, SHAPERS had successfully developed MIHAS into the world’s largest halal
trade fair and Malaysia’s largest halal food and beverage exposition. In 2008, the ownership of this iconic
halal event was transferred to the Malaysian Government under the auspices of the Malaysia External Trade
Development Corporation (MATRADE). SHAPERS created Halal Fiesta Malaysia (HALFEST) in 2010 to meet
the needs of the local halal market. HALFEST provides a dynamic platform to nurture small and medium
sized halal entrepreneurs, to prepare them for the next phase of growth and to tap into the global halal
market through MIHAS.
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HALFEST2016
Malaysia’s Largest Halal Expo - HALFEST 2016
MINES Exhibition Centre, Seri Kembangan, Selangor
31st AUGUST - 4th SEPTEMBER 2016
Pre-register now and beat the queue! Fill up this form for any of our services
and post or fax to: HALFEST Secretariat,
Level 8, West Wing, Menara MATRADE, Jalan Sultan Haji
Ahmad Shah, 50480 Kuala Lumpur, Malaysia
Tel : +603 6203 4433
Fax : +603 6203 4422
Or register online at www.halal.com.my before 1st July 2016. For more information, please e-mail us at enquiry@halal.org.my
Exhibiting
Visiting
Sponsorship
Visit Quality Halal Producers in Malaysia
DO YOU HAVE HALAL CERTIFICATION ?
Entrepreneurs
Yes
No
HALAL CERTIFICATION ISSUED BY
halalfiesta
@jomhalfest
halfest
www.halal.com.my
HALFEST2016
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PARTNERSHIP OPPORTUNITIES
Sponsoring an event a HALFEST 2016 will generate more exposure and provide
your company with the extra mileage to strengthen your presence in the Halal
market. For more information on HALFEST sponsorship opportunities, contact the
HALFEST Secretariat at +603 6203 4433 or e-mail at partnership@halal.org.my
CONTACT DETAILS
For more information on exhibiting at HALFEST 2016,
contact our Sales Representatives below:
: 03 62034433
: mktg@halal.org,my
: 019 3222220
www.halal.com.my
www.halal.com.my