SIAL - DagangHalal.com

e-Magazine
December 2012
SIAL 2012
THE WORLD’S LARGEST FOOD INNOVATION MARKETPLACE
DISCOVER
SIAL STATISTICS
ATTENDANCE INCREASED BY 10%
150,192 PROFESSIONAL VISITORS
62.8% INTERNATIONAL VISITORS
FROM 200 COUNTRIES
INTERNATIONAL
EXHIBITORS
FROM THE FOOD
INDUSTRY
CLOSER LOOK AT THE LEADING
HALAL COMPANIES ACROSS
THE GLOBE
. . . . . . . . . . . . . . . . . . . . . ....................................................
CONTENTS
PAGE
Foreword by the Chairman
5
SIAL: World No.1 Food Exhibition Network
6
What’s Happening in SIAL Paris 2012
7
The Entire Show in a Glance
8
Exclusive Interview with SIAL CEO
10
(SIAL: The Finest Food and Beverage Trade Fair)
Interview with Halal Exhibitor in SIAL Paris 2012
• Grozette B.V. : Grozette is Devoted to Quality
16
• Sodiko N.V. : Passion In A Bottle
17
• Casademont S.A. : Over 50 Years Promoting Meat
18
• Eezdee Intrade Sdn. Bhd. : Marching Forward
19
• Suprima Belgium : 100% Quality is Our Reality
20
• Mataboi Alimentos : A Quality Company You Can Trust
21
• Lornoy Viande De Veau N.V. : Strong in Meat
22
• Maxwill (Asia) Pte. Ltd. : From Mills to the Meals
24
• Moi International Pte. Ltd. : Global Brands, Local Favourites
26
• Transavia S.A. : A Company About Quality
27
• Monte Pizza Crust : The Start of Every Tasteful Pizza
28
• Turkish Confectionery Group : We Change the Wolrds Taste
29
• Tyson Foods Inc. : A Proud Heritage
30
• V. Thai Food Product Co. Ltd. : In the Global Eye
31
• Win Chance Foods Co. Ltd. : Inspiration Taste of Asia
32
• Azteca Foods Europe S.A. : Simply Irresistible
33
• Walters Nougat : Handmade Confectionery
34
• Faiza Marketing Sdn. Bhd. : Home-Made Blends Recipes
37
• Frigorifico Gorina : Top Domestic & International Beef Market
38
• Shenghao Agriculture & Science Development Co. Ltd
39
• Van Damme Marshmallows : Mmm…Mallows
40
• Christooulou Bros S.A. : A Company With Promise
41
• Golden Fresh Sdn. Bhd. : A Closer look at Our Operations
42
• Fattoria Terrantica : Quality Is Not A Requirement, Is A Duty
44
SIAL Events
• SIAL Innovation
46
• SIAL d’Or
48
• La Cusine by SIAL
50
• In-Food Centre
52
• SIAL TV
54
• SIAL OFF
56
Colours of SIAL Paris 2012
58
Food & Beverage Trade Fair 2013
62
Article: SIAL 2012, an Exceptional Exhibition
63
FOREWORD
Foreword By The
Chairman
.................................................................
I
n today’s world, the Halal products and services are
fast gaining worldwide recognition as a new benchmark for safety and quality assurance. Halal has the
potential to become a standard associated not only with
product quality, but also with international best practices
over the entire supply chain.
Malaysian government have seen this trend
coming many years ahead of many others, thus the
government have started the gigantic effort in the early
years to move Malaysia forward in the international arena
as the world “Global Halal Hub”. Malaysian companies
are encouraged to exploit this opportunities in global
Halal industry.
The birth of DagangHalal.com is the response to
the government’s noble call.
Tuan Haji Muhadzir Bin Mohd Isa
AMN, BKM, JP
Chairman of DagangHalal.com
By
Organized By
GROUP
Media Partner
5
INTRODUCTION
SIAL : World No.1 Food Exhibition Network
.........................................................................................................................................
S
IAL Group is the largest international network of
from the sector. The SIAL exhibitions bring food compa-
trade exhibitions devoted to the food industry.
nies close to their existing and prospective customers and
From its beginning in Paris in 1964, SIAL has
suppliers, enabling them to spend quality time with them.
grown to become the world number one food industry
It is a unique occasion to network and develop new
event. Since 1997, SIAL exhibitions have also been organ-
partnerships, motivate sales networks and develop strate-
ized in Asia, Middle-East, North America and Latin
gies for winning new business and breaking into strong
America.
growth markets.
Acclaimed for its know-how as an organiser of
The SIAL exhibitions are adapted to local envi-
B2B exhibitions with high added value, SIAL Group
ronments: the quality and quantity of business leads
organises worldwide exhibitions, offering a consistent top
creates development opportunities in record time.
level of customer service, business contacts and return on
investment.
Business Booster
Showcases For Innovation
With the spotlight on new products, emerging trends and
new forms of consumption, one of SIAL’s key priorities is
An essential business platform for the food industry, the
identifying food innovation: a SIAL exhibition is where
SIAL exhibitions bring together the supply and demand
business and innovation meet.
6
STATISTICS
Paris
21 - 25 OCT 2012
Paris Nord Villepinte - France
What’s Happening in SIAL Paris 2012
.........................................................................................................................................
T
he exhibition covers all the food channels world-
Key Figures
wide so that visitors can see and taste the best of
• 5,900 exhibitors, 84% of whom are non french.
all markets.
• 19 product and food channel sectors.
• Fresh Products
Meat and tripe, poultry and game, cured and salted
meat, seafood, fruit and vegetables, organic products,
delicatessen products and snacks, dairy products and
eggs.
• Dry Products
Grocery products, fine foods, bakery, pastry and
confectionery, tinned and preserved food, health products and food supplements.
• Frozen Food
• Beverages
• 100 countries involved.
• 100 official visits.
• 140,000 visitors come from 200 countries, 62% of
whom are international visitors.
• 49% of visitors come from retail: central purchasing
groups, hard discount stores, medium and largescale
retail stores, retail trade, wholesale, trading and
import-export.
• 28% of the food industries are present.
• 17% of visitors are food service professionals, from
commercial and institutional catering: buyers, wholesalers, retailers and chefs.
• 6% of visitors come from services.
• 1,002 products exhibited, 403 innovations selected.
• 200 events, conferences, meetings and debates, notably
in the SIAL TV studio.
7
INSIDE SIAL
THE ENTIRE SHOW IN A GLANCE
IN-FOOD
TAXI
The 100% semi-processed food products and ingredients event with more than
100 exhibitors, 70% of whom are from outside France. Not forgetting some 1,000
SIAL exhibitors who also display semi-processed food products and ingredients. Do not miss the
conferences in the IN-FOOD Centre.
IN-FOOD / Semi-processed
Food products & Ingredients
Confectionery
Biscuits
and Pastry
Fruits &
Vegetables
National Pavilions
and Regions of
the World
National Pavilions
and Regions of the World
National Pavilions
and Regions of the World
8
TAXI
INSIDE SIAL
THE ENTIRE SHOW IN A GLANCE
IPA
Shuttles
With 450 exhibitors, of whom 53% are international, IPA provides a
comprehensive offering of equipment and solutions for the transformation and packaging of all types of food products. Responsible
production and eco-design in the food industry will be highlighted at
the upcoming exhibition with an eco-factory platform. In addition, IPA
will disclose investment solutions and provide examples of how to
adopt a sustainable approach.
Grocery
Meat and Tripes
Preserved
Products
Seafood
Products
Frozen Products
Fresh Prepared
Food Products,
Ready To Eat
Poultry and Games
Cured and Salt Meat
Experts
Pole
Beverages
Dairy products, eggs
Gourmet Products
Organic
Products
9
Diet Products
& Food Supplements
CEO INTERVIEW
Ms. Olivia Milan Grosbois
The Business Unit Director
Comexposium
EXCLUSIVE
SIAL: The Finest Food and Beverage Trade Fair
........................................................................................................................................
T
here is no denying, the French love their food.
fairs from other industries. SIAL Paris was first started in
The French people can easily be described as the
1964 with an objective of becoming the premium interna-
connoisseur's of good food. It is no wonder then
tional trade fair that would showcase innovations in the
that an important part of the French economy is its ever
food industry. It has been 48 years since the inception of
thriving food industry. As one may argue the most vital
this novel idea. SIAL is the world's biggest food innova-
components of the French culture is its gourmet food;
tion marketplace. To be present in a SIAL trade fair is to
along with this, the country has built itself a reputation of
have arrived.
being not just a major producer of food products but a
Today the management of SIAL is led by Ms.
country that exports its food products as well. Given the
Olivia Milan and under her leadership it has evolved and
historical and cultural food based background, Comexpo-
become the largest and most important Food and Beverage
sium made an intelligent choice to organize the world's
trade fair in the world. The recently concluded trade fair
largest and most prestigious food and beverage trade fair
was a remarkable success. The event saw participation
SIAL in Paris 2012 (21-15 October 2012).
from more than 6,000 exhibitors that came from over 100
Comexposium today is one of Europe's largest
different nations. The fair was a major success because of
event management companies. In partnership with SIAL
the huge numbers of visitors who came in from more than
it is believed to have organized over 120 successful trade
200 countries. Records show that approximately 140,000
visitors came to the trade fair.
10
CEO INTERVIEW
The figures point towards a good trend which will
The most popular category of exhibits at SIAL
prove to be good for businesses trying to make their
Paris was located at Hall 5A. The exhibits were mainly
presence felt in the international market.
dairy products such as milk and cheese. Grocery and meat
SIAL is known to exhibit the finest and most
products were other products that were also well-liked by
exquisite food products from across the globe. SIAL Paris
consumers. Both products are considered suitable for
also provides leading industry players from different
export as they have a high consumer demand.
regions a chance to witness the latest of food innovations
in the industries products, ingredients and prices.
Although there is no estimate of the total transaction from
SIAL, an independent event survey conducted showed
that most loyal exhibitors and visitors such as, Wal Mart
and Carrefour indicate that roughly 70% of the exhibitors
generate over 3 months turnover while participating in
SIAL. If these figures are to be relied upon then it is obvious that participating in SIAL is a good business strategy.
The exposure one can get here can change the course of
one's business.
Visitors at SIAL are driven to it in search of new
and better suppliers who are armed with fresh and innovative products. It turns out to be beneficial for the suppliers
too, as it gives them a chance to display their product in a
place where the world's best compete for global attention.
Local visitors to the fair spend an average of two and a
half days at SIAL. However, international visitors stay on
longer, making the best of an opportunity that allows them
11
CEO INTERVIEW
The plan now is to include more IT and technology element into the event to
instil more interactivity into
the food industry to mark the
50th anniversary of the
event.
- Ms. Olivia Milan Grosbois
to take part in a rare event that showcases some of the best
and the person in charge for SIAL Paris said that, "The
produce from around the world.
plan now is to include more IT and technology element
One of the issues on the agenda at the moment is
the Halal market; the fact that the Halal section is up
into the event to instill more interactivity into the food
industry to mark the 50th anniversary of the event".
coming and fast growing is widely known. The organizers
Over the years there has been a demand from
have taken note of the development and have started to
loyal exhibitors for more than one SIAL. One of the
add activities in relation to introducing Halal meat prod-
reasons why the event was considered unique was the fact
ucts, in the event. The organizers have been quick to point
that roughly 62% of the visitors were not of French origin.
out that the Halal business is at a stage of infancy in
The last few events, witnessed an increase in visitors from
France, yet it remains important. Most of the Halal prod-
Asia and the Middle East. About 5% of the visitors came
ucts have only started to go in Supermarket shelves
in from African nations. Keeping these developments in
recently. Previously, consumers could purchase Halal
mind the organizers have expanded the SIAL brand to 4
products only from small specialty shops that stocked the
other countries namely SIAL Middle East, SIAL China,
specially slaughtered meat.
SIAL Brazil and SIAL Canada.
The strategy to keep SIAL prominent and popular
is simple. The first and foremost task is to keep pace with
international developments. The next step is to reach
visitors belonging to different countries situated outside
Europe. The food industry today is no longer confined
within boundaries marked by nations. It is a fast growing,
worldwide industry. Hence it is vital to make it better.
More effort is required to make the environment conducive for international promotion and attracting international buyers.
As the focus shifts to SIAL 2014 Ms. Olivia Milan
Grosbois, the Business Unit Director of Comexposium
12
CEO INTERVIEW
SIAL has also decided to combine the SIAL Innovation and SIAL d’Or activities. This will now help
visitors to see how old innovations continue to inspire
future modernization and how the same can be executed in
the future. In what was seen as a reward for the hard work
done by the organizers all exhibitors were satisfied with
the turnout of visitors and are now planning to re-exhibit
their products in the forth coming event. There can be no
second opinion that the next SIAL event will be a much
bigger success than all the previous have been.
13
Comexposium
70 Avenue du Général-de-Gaulle
92058 Paris-La Défense, France.
Tel : +33 (0)1 76 77 11 11
Fax : +33 (0)1 76 77 12 12
Website: www.comexposium.com
E-mail : info@comexposium.com
www.sialcanada.com
COVER STORY
SIAL boasts itself as being, "the world's largest
food innovation marketplace." With over 140,000 food
industry professionals, SIAL is very competitive.
Grozette's SIAL Paris feedback was great and they're
already looking forward to SIAL China and the Middle
East. This feedback is sure to excite their target marketplaces, as they've already won feedback in Europe and are
on their way to showcasing in their second major market,
Asia. Grozette is quickly dominating the International
market with buyer meetings set in major countries, such as
Greece, China, Taiwan and other locations throughout
Grozette is Devoted to Quality
.................................................................
Europe.
When it comes to quality, Grozette has built an
unmatched reputation for superior reliability. The company only produces high quality cheese products and
F
never settles for anything that doesn't meet the most rigid
irst established in 1963, Grozette B.V. is a cheese
requirements. Grozette cheeses easily meet the strict IFS
production company with a reputation for inno-
Higher Level certifications. The cheeses have met the
vation. Unlike the ones in Swiss cheese, there are
BRC A status and fall in accordance with the HACCP
no holes in the fabric of this company. Grozette B.V. has
method. Customers feel safe purchasing Grozette prod-
founded its business on superior quality and it shows from
ucts, because they know only Grozette meets all safety
their delectable grated cheese to their wide-range of
and control regulations placed on grated cheeses.
consumer products. With reliable security and a focus on
Grozette ensures that their cheese is suitable for
developing products, Grozette has found a way to stay
all cultures. Not only has the pioneering cheese production
relevant and competitive in the quickly changing cheese
company worked hard to achieve impressive SIAL feed-
market.
back, but they've also been Halal certified since March
The company is known for its veritable produc-
2009 by Total Quality Halal Correct Certification. This
tion style. Grozette has produced in a number of markets,
means their cheese can be consumed by members of all
including food industry, food service and retail sales.
faiths, even those with discerning palates. It's easy to
Their primary focus is on cheese powders and grated
assume that Grozette will be a smashing success at the
cheeses. Other focuses include pasta, spray cheeses and
upcoming SIAL Middle East event.
bagged cheeses. By keeping their product innovative and
Grozette cheese products are superior in quality
in style, Grozette doesn't just follow trends, the company
and taste, because of that the company has established
creates them.
itself as a front runner in the cheese production business.
After many years, Grozette is still the number one
Their devotion to quality products, innovation and devel-
producer of cheese powders, cornering 70% of the market
opment have earned them 70% of Holland's cheese buying
in Holland. It's likely they keep this reputation by focusing
market, with global aspirations and success to come.
on innovations and distribution. The company manufac-
Consumers appreciate the quality and care Grozette puts
tures products under private labels, as well as exports to
into everything it does, and who can blame them? Their
more than thirty countries. Clearly Grozette is an industry
focus on delivering high quality cheese products is
leader and plans to stay that way, as they continuously
unmatched by any other company.
develop and grow.
16
COVER STORY
Sodiko N.V. : Passion In A Bottle
.................................................................
W
e decided to find out a couple of interesting
facts about Sodiko, a leading Belgian beverage provider driven as a family business. We
found out that this business runs for more than 60 years in
the industry, this being a wonderful proof of their excellence. Maybe you're wondering what's the secret behind
their success. In fact, Sodiko advanced by innovation.
They have improved the life duration of their
products, by using a different approach - that gives their
products an unique status. The company had a new vision
related to bottling, by improving the life duration of such
The largest export for Sodiko is Malaysia, at this
juices, ressembling the champagne style bottle. Like any
moment. Sodiko has a complex target group, addressing
everlasting businesses, Sodiko has chosen a very sugges-
both kids and families. These products are trustful, having
tive tagline, as we've found out, that being passion on a
in mind that they are certified by BRC (British Retail
bottle.
Consortium), through a quality certificate that confirms
Sodiko's products are Halal certified by the Halal
the achievements of the company at the highest level on
Food Council of Europe, and this kind of certification
the market. This certificate is issued by the audist office
seems to help their products penetrating the Muslim coun-
Efsis, and it is not the only certification that this company
tries where customers feel confident knowing that there is
has received. You can also find IFS and GMP certifica-
an official permission for them to drink such a refreshing
tions related to Sodiko's products.
More than this, Sodiko participated at SIAL Paris
thing.
Moreover, during our discussion with the com-
and Anuga Germany for the last 20 years to meet new
pany's officials, we found out that Sodiko has the network
customers around the world. They have also joined other
access of professional distributors and retails, offering
international trade fairs like Food & Hotel Asia, in Singa-
customized products that fully meet the requirements of
pore, and Gulfood in UAE. The respond from SIAL Paris
individual clients and diverse markets. What makes this
2012? Very good, it appears, although it was less crowded
company move forward, we might ask? Well, mainly their
compared to the previous trade fair, SIAL Paris 2010. This
constant process of innovation, their flexibility towards
can be extremely relevant, having in mind that the main
the client, and their focus over the customer target. In this
objective for SIAL is to find new distributors that can help
way, the company's able to deliver high quality and
the company to expand into new different and challenging
customized products.
markets all over the world.
These being said, Sodiko appears to remain high-
If you're wondering where you can find Sodiko's
products, we have your answer. These refreshing drinks
valued on the market, as their products remain competitive
can be found mainly in Carrefour, Cold Storage, Jusco,
and attractive for customers all over the world. Not only
Tesco, and even in Malaysia, Singapore, and other coun-
they fully meet the consumer's standards, but they also
tries. Globally speaking, their products are available in
reiterate the company's tagline, keeping the passion inside
many countries worldwide, over 60, so they are pretty
them.
well-known!
17
COVER STORY
Casademont is a reliable company in terms of the products
it offers. Halal certification is established and trusted
internationally; therefore, having this certain food certification verifies that the products provided by Casademont
are safe to consume.
Given the credibility brought about by having a
Halal certification, the trend in Spain is shifting to the
demand of more Halal-certified products. As a result,
more trusted Halal-certified products will be emerging in
the market, which translates to more competition for the
company. Casademont, however, holds an advantage with
Casademont S. A. : Over 50
Years Promoting Meat
.................................................................
C
the emergence of this trend since its products are already
known to be Halal-certified. Furthermore, it also has the
core competency of ensuring that its products are of good
quality and are safe for consumption. It is also able to
adapt and fulfill what its customers want; thus, helping it
maintain a good reputation, which will certainly contrib-
asademont S. A. has participated as an exhibitor
in the recent SIAL event as it has been doing for
ute to the success of the business despite the entry of new
competitors into the industry.
more than ten (10) years. It has also been
present in Anuga, Germany with the aim of penetrating
new markets, presenting new products, and increasing
sales. Through the exposure it gains by joining SIAL, it
intends to further promote Casademont's image and products to the international market.
The company, presently the third (3rd) largest
poultry producer in Spain, started out in the year 1956 as a
family business that was operated privately. It has then
grew to what it currently is - one of the market leaders in
Spain when it comes to poultry products. In addition, the
President and CEO of the company, Ms. Adriana Casademont, has won several business awards in Catalonia. She
is also an awardee of the International Women's Entrepreneurial Challenge (IWEC) that was held in New York
during the year 2011.
Casademont's products mainly include turkey,
beef, and chicken meat, among others. Varieties of its
orders range from 400 grams to 200 kilograms. The company's products are established under the brand name
"Al-Kharif" and are also Halal-certified. This food certification is issued by Instituto Halal De Junita Islamica in
Cordoba, Spain, and can serve as proof to consumers that
18
Casademont has a large customer base. Currently,
the highest volume of Al-Kharif products ordered comes
from Lebanon, whereas the highest demand for it comes
from the West Coast of Africa. One challenge faced by the
company, though, is entry into the Chinese market. It finds
it complicated to penetrate this particular market due to
the regulations set by the country's government; nonetheless, it is still able to overcome this challenge and obtain
and fulfill orders from China. In addition, other international buyers of Casademont's Al-Kharif products include
those from Brazil, France, Germany, England, South
Africa, and Mexico. Moreover, customers have given
positive feedback on the five (5) new products that were
recently launched by the company during SIAL.
Overall, the standing of Casademont S.A. with
regards to its products is superb and its customers appear
pleased, too.
COVER STORY
Eezdee Intrade Sdn. Bhd. :
Marching Forward
.................................................................
E
ezdee Intrade Sdn. Bhd. is a company based in
Kuala Lumpur, Malaysia that has been in operation for over 3 years now. That may sound like a
pretty short time in today’s competitive battle ground of
world of business which is increasingly littered with
corpses of enterprises that didn’t make it. However the
facts here are a little different.
To start with the founder and the real brains
behind this 3 year old company is a man who has had over
30 years solid experience and has won a reputation in the
currently consumes the highest volumes of Eezdee
Intrade’s product is Afghanistan which usually orders a
staggering more than 300 containers every month.
Target markets for company exports in the future
industry as a reliable and efficient trader, exporter and
will continue to be Middle East countries, the Caribbean
supplier of palm oil and dairy products in the global
Islands, Central America and South American nations
marketplace. Eezdee Intrade continues to gain immeasur-
amongst others. Indeed the company looks to the future
ably from that experience and background.
with guarded optimism and from a position of strength.
Currently the company has two very popular
They are confident of weathering any future storms
brands namely ‘Royal Chef’ and ‘Taza’. Amazingly
including the world recession and the resultant rapidly
within such a short time in the market, these products have
shrinking commodity market.
penetrated highly competitive international markets and
Incidentally all the signs of a shrinking world
can today be found in places like South Asia, across the
commodity market are already there as was witnesses by
United Arab Emirates, other Middle Eastern countries and
the much smaller crowds in this year’s SIAL 2012 trade
also in a growing number of African countries.
fair when compared to the SIAL event in 2010 when the
One of the factors that has helped in facilitating
company participated for the very first time. Actually
this rapid penetration and expansion into many Middle
attending international trade fairs is a key marketing strat-
Eastern and Muslim dominated countries is the Halal
egy for Eezdee Intrade and has helped the company reach
certification the products have obtained from JAKIM
many international markets. This year international buyers
which is the department of Islamic Development in
from countries like Bulgaria, Poland, Norway and others
Malaysia. This has been of great assistance in entry to
expressed great interest in the their products and follow
Halal-oriented countries like those within the United Arab
ups and negotiations are going on that should lead to firm
Emirates and many others within the Middle East. Natu-
orders in the very near future.
rally the quality certification has also been a contributing
factor to the success of Eezdee Intrade’s products.
The company will be participating in other international upcoming exhibitions and food fairs including
For instance the twin products have passed
Gulfood, FineFood and SIAL Abu Dhabi. There is no
through rigorous quality checks and standards that are a
doubt that Eezdee Intrade is a company with a bright and
compulsory requirement of certain government bodies
exciting future and further penetration into many other
within Malaysia and beyond. Interestingly the country that
nations of the world is expected.
19
COVER STORY
Suprima is all about passion. The employees are
actively involved in the foundry and product research, and
this helps the continuous improvement of the products.
The variety of the products and the great diversity of
tastes, makes Suprima the perfect manufacturer for the
individual consumers, the retail, catering and even industrial clients. The flexibility of the company, the private
labelling and customizing the needs, are all great enterprise qualities. In this way, Suprima satisfies all range of
needs: corporate and individual.
Momentarily, the target market is France, besides
Suprima Belgium:
100% Quality is Our Reality
.................................................................
B
eing in the alimentary industry for more than
forty years, Suprima Belgium has a very high
level of expertise when it comes to assuring the
quality of their products. The company tried to continuously improve their approach, and as a proof, for more
than five years now, it has a new management branch, and
about ten qualified personnel.
Suprima Belgium can offer you a wide range of
quality products, all of them being based on a special combination that includes 80% mayonnaise and 20% sauce.
Suprima produces many kinds of sauces, mayonnaise,
ketchup, different dressings, and the packages usually
come from 220 ml to 25kg, addressing both personal and
professional needs. The same products are also available
in amazing 1,000 kilograms packages, Suprima wanting to
make sure that your culinary business stays on top!
What is really great about this company is that it
has more than 45 different variety products and over 30
different packaging options, so you can choose whatever
you like, taking into consideration your type of need. The
uniqueness of the products are the most modern technology methods being used during the fabrication and packaging steps. These allow the manufactured sauces to keep
their excellent properties and quality.
20
catering inside the local market of Belgium, but the
marketing strategy is to create new products and new salad
sauces. Although the regular consumer, statistically speaking, always goes back to the traditional sauce, which is
mayonnaise, Suprima tries to change perspectives, by
offering them new delicious options!
Not only quality recommends Suprima, but also
its certification - the company being Halal certified by the
Halal Food Council of Europe, Belgium. The crowd
respond for the SIAL Paris 2012 was very good, new
clients enquiring pretty much about the mayonnaise-based
products. The expectation for this trade fair is to help
Suprima getting five new export clients, besides France,
and maybe more business solutions, from different angles.
As a consumer or a businessman, you should
definitely try Suprima's products, having in mind that
quality and expertise are both essential in the culinary
industry. What makes food so special all around the world
are specific herbs, recipes and sauces, and when it comes
to salads or different meals, mayonnaise and other sauces
and dressings surely make a great difference inside the
global taste.
If you would like to enrich your alimentary experience, by taking food to a whole another level, you should
try to embrace new culinary habits, such as adding sauces
and dressings to your meals. Not only that you will be
more satisfied, you will also understand the power of
savouring your food! Suprima certainly knows how to
help you.
COVER STORY
Mataboi Alimentos: A Quality
Company You Can Trust
.................................................................
M
ataboi Alimentos S.A. was founded in 1949
by a father Nicholas Dorazio and sons Carlos
HugoDorazio and Hermogênio Dorazio.
Since its beginning Mataboi has been a family business
with the company currently being privately administrated
by the third generation of Dorazio's family.
The brands for Mataboi's products are 'Orotoro',
Naturkött and Hacienda Horizonte which include its fresh
meat and its by products. Mataboi's products are unique
due to the rigorous and an efficient quality control process
with the technical pattern of productive processes, which
ensures its customers have complete confidence and
recognition.
Mataboi prides itself as operating as one of the top
traditional commerce companies in Brazil to slaughter
slaughtering, cut, packing and transportation of its prod-
bovine and beef meat. The company's products are Halal
ucts. Mataboi is distinguishable not only by its quality of
certified by Central Islâmica Brasileira de Alimentos
products but the company is recognized excellence in
Halal (CIBAL), Brazil, which means the products are
technical standards in the production process by which its
acceptable in the way in which they are prepared.
products are made as well.
The company prides itself for creating policies
The target markets of Mataboi Alimentos are
with a healthy compromise, which provide safe food,
Middle East, Europe, Russia and Africa, and the company
promote continuous improvement, and respect the envi-
already has plans to expand to the Indonesian market
ronment while matching the legal patterns.
soon. Additionally, due to increased demand from custom-
Mataboi Alimentos knows of the hand it has in the
social environment which dictates having an ethical
ers around the world, Mataboi plans on expanding into
other markets in the future.
attitude in its activities. Additionally, the company values
Mataboi has a product market share in Brazil of
itself on taking the relationship between its government,
6% of the industry, where products are mostly exported
suppliers, competitors, customers, employees, environ-
internationally. The company is the 4th largest exporter in
ment and community into consideration with its policies.
Brazil.
The company's policy in regards to its impact on the envi-
The company has been a member of SIAL for 10
ronment is commendable, as it reforests areas that are
years in addition to other international trade fairs that aim
close to Mataboi facilities and turns them into reserves
to make new contacts as well as meeting the existing
permanently.
customers. The response from SIAL Paris in 2012 was
The company can partly attribute its success due
very encouraging and the company was able to meet inter-
to fact that its products are made to meet the specific
national buyers from various countries such as Europe,
demands of each country and care is taken in regarding to
Middle East and Africa.
21
COVER STORY
Lornoy Viande De Veau: Strong in Meat
........................................................................................................................................
L
ornoy Viande De Veau NV is among a group of
www.sopraco.eu
them more rare and more highly prized.
companies held by The Belgian group Sapraco
The veal product is Halal certified for export to
which is among the leading supplier of meats in
countries in the Middle East. In order to meet the Muslim
Europe. For several decades Lornoy Viande De Veau has
requirement, the 60,000 to 65,000 cattle that are slaugh-
been recognised in Europe for it's top quality veal. The
tered daily, is not stunned, and each batch is carefully
entire delivery process from the farmer to diner plates is
labelled for tracing and tracking purposes.
tightly controlled to some very exacting standards that
Lornoy’s products include both fresh and frozen
include ISO9001 and Hazardous Analysis and Critical
cuts and portions that are delivered to supermarket chains
Control Points (HACCP).
and distributors, restaurants and butchers. Its biggest
The company combines its expertise in meat
production with some of the most hygienic production
techniques in the region to produce veal from the ‘White-
customers are some of the well-known European supermarket chains such as Carrefour and Tesco.
Because Sapraco is tightly integrated into the
Blue’ brand of Belgian cattle that is recognised as being
European food chain with its impressive line of fine qual-
the among most tender and lean cuts.
ity meat products, it can react quickly to changing
The Belgian Blue is known for its muscle struc-
consumer tastes and trends. The chain can be quite exten-
ture which is decidedly, much heavier than normal cattle.
sive, but Sapraco controls a major share of the market for
They have a smaller bone structure, with strong legs and a
veal in Belgium. This is largely due to the quality of the
smaller head. Although they are usually very healthy
product which is recognized for its rich taste, and high
cattle, they can at times be difficult to breed, which makes
quality standards.
22
COVER STORY
Lornoy Viande De Veau is expanding its export
market by targeting European regions of France and
Germany, and is also looking at markets in the Middle
East and Asia. The veal industry in Europe is extremely
competitive, as veal is one of the favourite of European
meats. The milk-fed veal is considered premium quality
while those fed with a mixture of milk and grain are also
enjoyed regularly.
There are several reasons why expanding into the
Middle East and other parts of Europe may be promising.
Veal is low in calories and fats and is very easily digested.
It is a delicate and tender meat that is very lean, with a
delicate taste that can be enjoyed by almost everyone.
Production is strictly regulated to ensure that it meets all
of the required regulations and standards, and it is considered to be very high in nutritional content.
It is a delicate and tender meat that is very lean,
with a delicate taste that can be enjoyed by almost everyone. Production is strictly regulated to ensure that it meets
all of the required regulations and standards, and it is
considered to be very high in nutritional content.
The SIAL 2012 exhibition will be Lornoy’s first
time as an exhibitor, although the company has been in
attendance at previous exhibitions, and due to the rigid
manufacturing controls and hygienic production practices,
it can be expected that longer lasting relationships can be
built with other customers in other regions of the globe.
Veal has in fact been increasing in popularity,
because of its tenderness and fantastic flavour, and also
because it is one of the leanest meats available. As the
world move towards leaner diets and lower consumption
of fats, it can be expected that veal will further increase in
popularity.
The rigid standards of the production process
The tender taste which has been enjoyed in
ensures that each item is traceable to its source. Produc-
Europe for centuries, can also be enjoyed by countries in
tion quality is ensured with adherence to the global BRC
the Middle East with the Halal certification. The company
Standards. The BRC Global Standards is issued to over
also sees huge opportunities for veal consumption in the
17,000 suppliers from over 90 countries around the world.
far east such as Malaysia. Veal sales continue to rise
The BRC certification which is issued through a network
globally, as concerns about the ethical treatment of
that consists of more than 80 accredited and certification
animals appears to have been partially alleviated. Because
entities, allows Lornoy to export to international destina-
of its tenderness, preparing veal is also easy, as the flavour
tions.
can be easily enhanced if necessary.
23
COVER STORY
Among the variety of the products that Maxwill
offers are sugar, rice, flour, pulses, oilseeds, grains and
meals, spices and nuts, and oils and fats. These products
are Halal-certified and are known under one of the several
brands of the company. In addition, just recently, the company has launched a new product, which is organic sugar
that is healthy and of better quality to suit the current
healthy lifestyle of people.
Throughout years of company operations, Maxwill has gained vast experience in sourcing, trading, and
marketing its commodities in the global market, with its
niche focus being on South and Southeast Asia. The company has a wide network of contacts with producers from
foreign countries to exporters and local wholesalers and
Maxwill (Asia) Pte. Ltd. :
From Mills to the Meals
.................................................................
distributors in destination markets. It sources its products
from different parts of the world such as Thailand, India,
Guatemala, Russia, Mozambique, Egypt, Ukraine, Sudan,
Turkey, Malaysia, Brazil, Argentina, and many more. It
then engages in 100 percent exporting to distribute its
M
products. In order to accomplish this, the company does
axwill (Asia) Pte. Ltd. is an international
business with customers from various countries all over
agri-commodity trading company that was
the world. Some of them even require a Halal certification,
established in 1996. It is currently a part of
but most of these clients that look for the said certification
The Refined Sugar Association in London and is also a
holder of both an ISO 9001 and an HACCP certification.
often originate from the Middle East countries.
When it comes to the destination markets, Max-
It grew by an outstanding thirty percent (30%)
will mainly distributes by reaching out to the supermarket
over recent years and has even evolved itself into one of
chains located locally. Examples of these include Giant
the leading traders and stockers of agricultural produces in
hypermarket and Cold Storage chains. In addition, the
Asia.
company also reaches out to Shops and Save chains,
Maxwill has joined a number of international
Carrefour, and even the mini-marts and the traditional
trade fairs such as Anuga and Gulfood. It participated in
local stores. Maxwill performs well with the strategy it is
the Anuga fair thrice and in the Gulfood fair once. Moreo-
using and in Thailand, the market share of its products is
ver, it has also made its first appearance in SIAL Paris
approximately at 10 percent.
2012. In spite of participating for the first time, however,
As it is expected that the increase in the demand
Maxwill seems to have done a great job in catching the
of most of the company's customers will also result to an
people's interest. In fact, the crowd, most especially those
increase in future market share, Maxwill's further growth
from Italy and U.K. gave very positive feedback on the
is still to be anticipated in spite of the current success it is
company's products. Furthermore, the company has also
enjoying.
managed to close several contracts already during the
SIAL Paris event. Most of these contracts are with regards
to the company's new product line, which is the healthy
organic sugar.
24
China
COVER STORY
Moi International (Singapore)
Pte. Ltd. : Global Brands,
Local Favourites
.................................................................
M
oi International (Singapore) Pte. Ltd. is an
effective in-house marketing and distributing arm of Moi Foods (Malaysia) Sdn. Bhd.
and Mewah Oils Sdn. Bhd. The companies represented
under this marketing arm produce a variety of refined and
fractioned fat as well as vegetable oils. These companies
usually use palm oil, lunaric and soft oils as their raw
supported by technical experts who have in-depth knowl-
materials.
edge in the products.
Moi International Company has been in existence
Individual Moi companies have large production
since the 1950's where they have steadily grown to be the
volumes daily in order to satisfy the market. For example,
largest edible business in the region. This is mainly due to
one of the oil refineries located in Malaysia has a produc-
its expansion to three processing and refining plants in
tion of up to 8,000 Metric tones daily. This oil, besides
Malaysia as well as three packing plants in both Malaysia
being sold, is also used to produce condensed milk, soap
and Singapore. The main target markets for these products
and other palm based products.
are Middle East, Africa and the rest of the world.
Products
distributed
by
Moi
Just to show how Moi International (Singapore)
International
Pte. Ltd. has maintained its good manufacturing practices,
(Singapore) Pte. Ltd. are well known globally under
the company has obtained the ISO 9001 for quality man-
leading marketing brands such as Krispi, Moi and Mewah.
agement systems to all refineries. Other certifications are
The sales team is located in Singapore and also Malaysia.
ISO 22000, ISO 14001, OHSAS 18001, ISO 14000 and
Other regional sales teams are situated in West Africa,
OHSAS 18000. There are also other prestigious certifica-
South America, Poland, Turkey, Russia, Romania, China
tions that include HACCP and Kosher all of which comply
and Australia. All these teams are dedicated to ensure that
with the Halal requirements based on the Islamic laws.
all our esteemed customers are treated to satisfaction.
This company will participate in the upcoming
The products produced by this companies are safe
SIAL 2014 which is a global food market place where all
for consumption since they are declared Halal by the
global food related companies come together. With a
Department of Islamic Development Malaysia popularly
confirmed participation of over 1,000 companies, this is a
known as JAKIM. They are also unique and of undisput-
place where you are assured to meet all the professionals
able quality. The ever increasing customer base is enough
and experts in the food industry.
proof of their products global acceptance.
This event not only hosts company representa-
Moi International (Singapore) Pte. Ltd. has a
professional
is
from Africa, Middle East and also different European
responsible for global distribution of these products. This
countries. This function is extremely important since you
well trained team has so far succeeded in gaining huge
can meet existing clients, get to know about what they
chunks of the market in nearly all countries they offer their
need and then develop a long term relationship between
products. To achieve such success, the sales team is
yourselves.
26
and
dynamic sales team
that
tives but also brings together new international buyers
COVER STORY
The products made by Transavia S. A. are
currently Halal, or permissible, by the Islamic body in
Romania. Due to their innovation and strict quality standards they are the leading producer in Romania, with 80%
of the market. In addition, the company already has a plant
in place there to convert the by-products into animal food,
expanding their enterprise and thus further creating a
foothold in the country. The company also has produced
under the brand 'Papane', for which the products range
from schnitzels, nuggets, cordon bleu, burgers, sausages
and frankfurters. However, these products are only available in the Romania market.
Transavia S. A. products can also be found in
European countries and also in the Muslim world such as
the Middle East and Africa and they also have a Saudi
Arabia food Halal. In addition, in Europe they sold Halal
Transavia S. A.:
A Company About Quality
.................................................................
chicken under AFC brand name where the distributor
applied different Halal certification.
Transavia S. A. owns ceertification and award
recognition for operating using the highest international
standards by TUV Thüringen from Germany, by the
T
British Retail Consortium (BRC), The International Food
ransavia S. A. is a company known to deliver
Standard (IFS) and Halal certified by Islamic body in
superior quality in a ever growing market place.
Romania.
Under Transavia S. A. the company has been
Even though they clearly over deliver a quality
manufacturing a complete range of fresh and frozen
product, for Transavia S. A. the market trend is constant in
chicken meat products for 2 generations and over 21 years
the next period because despite the increase of population
as well as further processed chicken products under the
in the world there is also an increase of competitors in the
brand 'Fragedo'. This company has been steadily gaining
market as well.
recognition in the industry and with their years of experi-
The company participated SIAL Paris 2012,
ence and exceptional quality and is poised for even greater
which is a global marketplace for all those involved in the
growth in the future.
food industry in the past. At this year's SIAL convention,
Transavia S. A. is a privately owned family
was different as there is an increased demand as 50% of
business with the 2nd generation currently actively
customers in the market are looking for products that are
involved in operation and management of the company.
Halal. The response from the SIAL convention was great
The quality and uniqueness about their products and by
as they were able to meet up with regional customers and
which it is made from start to finish is truly tangible which
meet new potential customers.
has led to the companies success in the global market. The
While demand for this company and its products
company says that at the forefront of their goals is a
are growing and pouring over into other market places,
seriousness to ensure that stringent rules and regulation
due to various different regulation and political issues,
requirements are followed and exceeded in the future as
Transavia S. A. will not be going into the Asian market at
they are today.
this time.
27
COVER STORY
Monte Pizza Crust:
The Start of Every Tasteful Pizza
.................................................................
E
xperience and expertise are two vital ingredients
of any successful business. Monte Pizza Crust
possesses both. Founded in 1996 as a pizza crust
manufacturer, the company has injected new life into their
cookery acumen with new innovations. The firm changed
management in March, 2010, thereby announcing a new
dimension of culinary expertise. The change of hands saw
new management taking steps to put the brand ahead of
the rest thereby making it the largest producer of pizza
crust in Holland with almost 80% of the market share.
Fruits of the new ideas and direction have become
evident due to Monte Pizza Crust's gross revenue of 5
tina, Singapore and Europe. Besides the SIAL Paris,
Monte Pizza Crust has also taken part in another renowned
exhibition, Anuga fair in Germany.
million Euros. What positions the company in its own
Monte Pizza Crust also has made sure they stick
elite league is that they offer unique products and posses
to recognized global standards in all avenues of their
high capacity to produce large quantities of crust within a
business in regards to quality, hygiene and safety. They
short period of time. They have the capacity to produce a
have the HACCP certification. This is a management
staggering 15,000 crusts per hour. Monte Pizza Crust uses
system which analyses food safety from first step up until
a fully automated method based on the traditional
a finished product reaches the consumer. In addition
technique of pressing dough balls. The outcome of such
Monte Pizza Crust holds GMP certification. GMP stands
top notch techniques has been the finest quality pizza
for good manufacturing practice and it involves testing of
crusts and a range of products that meet the ever dynamic
the whole production process to ensure quality of final
demands of food lovers.
products. Another official recognition is that of BRC.
The company's market footprint stretches across
These standards ensure quality, safety, fulfilment of legal
Europe prominently in countries such as France, Spain,
obligations and also safeguard the consumer. They have a
United Kingdom and Germany among others. In addition,
broad range of products which is mostly determined by the
Monte Pizza Crust also serves other continental markets
needs of the customers.
such as Australia. In expanding their territory, the com-
From different crust diameters and thicknesses to
pany has been part and parcel of numerous trade initiatives
various shapes, Monte Pizza Crust makes life easy for
across Europe.
their clients. There is also an option of additional ingredi-
Their proficiency has earned them numerous
ents such as tomato, herbs and cheese among others.
awards including the SIAL Paris award where SIAL is one
Monte Pizza Crust understands the landscape of
of the world's largest food exhibition in culinary experts
their industry which requires convenience and high qual-
converge to prove their mettle in innovation. During the
ity products. This gives freedom to customers who want to
recent exhibition, close to 30 stakeholders visited their
prepare their food in the comfort of their homes. Their
stand and became serious business contacts. Among these
products are Halal certified by the Federation of Islamic
contacts were buyers from Trinidad and Tobago, Argen-
Associations of New Zealand (FIANZ).
28
COVER STORY
Turkish Confectionery Group:
We Change the Worlds Taste
.................................................................
Interviewer also questioned that why do you think
Turkish confectionery has a chance to stand the very stiff
competition from competitors? The group member said
that you'd agree with me that when it comes to food
production, quality is very important. A lot of care is given
I
to the quality of products and most companies are
In an attempt to promote Turkish confectionery on a
expected to adhere to the quality specifications of Islamic
worldwide basis and particularly in Europe, Asia and
bodies like KARCERT and GIMDES. All these bodies
Africa, the Turkish government created a confection-
conform to international quality standards. Apart from
ery group in 2012. This group that is made up of more than
quality, our prices are competitive.
1,500 companies is government controlled. We caught up
However, with this competition the group expect
with the senior managers of the group to throw more light
to ensure a fair market share for group companies. The
on the activities of the group.
group understand that we'd face stiff competition from
When asked by the Interviewer about this Turkish
similar companies in the west. However, by coming
confectionery group, it was said that the Turkish confec-
together under a single group, we've joined forces to
tionery group is a government controlled body that is
ensure that even the smallest stakeholders benefit from the
made up of most confectionery companies in Turkey at
overall success. Thankfully, our strategic location between
least 1,500 of them. These are mainly companies involved
the west and the east gives us and advantageous position
in the production of sweets, chewing gums biscuits and a
in being able to reach out to our targeted markets which
lot more of items that could be considered confectionery
are Europe, Africa and Asia.
in nature.
It is a great prospect for the group. However,
coming back to internal issues, the main concern is that
why would any confectionery company want to join the
group? The reason is that by coming together, we join
resources to face competition. As a body, we work hard to
promote Turkish confectionery. We showcase our products at international trade fairs something that may not be
easy for a small company to do on a standalone basis.
Together, we come up with strategies to better break
grounds in new markets. As a group we help link smaller
companies with potential investors.
Interviewer also asked that considering the recent
Now let us see the success story which keep the
rush for technologies inclined industries, why is the Turk-
hopes of group members up. At SIAL Paris 2012, the
ish government so interested in confectionery? The state-
group received a lot of positive feedbacks and many
ment was that any country has its stronghold and although
potential investors showed interest in doing business with
it is true that the industry for technology is booming, we in
Turkish confectionery companies. This is a sure sign that
Turkey are more concerned with making the most of what
the industry is going places and with our young and
we already have. The food industry is booming and
dynamic population who has a taste for sweet things, there
confectionery is contributing a whole lot. Although the
is definitely a market right at home too.
confectionery sector may not be directly linked to technology, it has been able to make use of recent technologies to
become a force to reckon with in our food sector.
29
COVER STORY
Tyson Foods Inc. : A Proud
Heritage
.................................................................
T
yson
Foods
Inc.,
with
Headquarters
in
Springdale Arizona is the world's second largest
food processor on the Fortune 500 list of the
largest 500 companies in the U.S. The company was
actually founded in 1935, and has grown to become one of
the largest processors and distributors of chicken and beef
products in the world. Tyson Foods Inc. also markets
prepared foods, serving more than 130 countries around
the world, in addition to the home market of the United
proteins of chicken and beef. Although 30% of its revenue
States. More than 115,000 people are employed in more
in generated in the United States, any changes in
than 400 locations and offices that the company has estab-
economic or market fundamentals can be mitigated by the
lished in its global operations.
presence it maintains in more than 130 countries to which
The company continues its commitment to create
its products are exported.
value for its shareholders, workers and customers by abid-
Tyson understands when are where foods are
ing by a code of ethics that centres on integrity, a principle
eaten when conditions change, and can adjust the process
of adhering to a determined set of core values, and a bill of
mix to suit. In addition to exporting products, the company
rights from which the team members can benefit.
has also established operations in growing markets of
With 2011 sales of $32.3 billion, the company is
China, Brazil, Mexico and India.
also a member of the Standard and Poor 500, while being
The company is readily recognised as a leader in
the leading provider of protein to the restaurant industry.
the food chain with an extensive line-up of brands, but has
Tyson Foods Inc. is the premier supplier of meat products
also entered into diversification in other areas that include
to well known restaurant chains, and all levels of restau-
joint ventures in renewable energy, nutraceuticals, pet
rant classifications, from convenience foods to fine
products and the biotech field.
The company continues to make great strides in
dining.
In the food industry Tyson is well-recognised for
feeding the world's growing population but by extending
supplying services to school cafeterias and hospitals, and
its core values to other areas, it can also continue to make
other distributors across the food chain. In addition to be a
a difference in global socio-encomic issues such as unem-
valued supplier in the foodservices sectors, the company is
ployment, depletion of resources and poverty and hunger
also heavily involved in the pizza business, supplying
that still affects a large majority of the global population.
crusts and toppings to some of the well known pizza
chains and frozen pizza creators.
Tyson increases exposure by participation the
largest innovation food exhibition in the world. The Salon
Being global in scope, sometimes require an
International de l'Agroalimentaire (SIAL) which is held
adherence to foreign practices and the company supplies
annually, and the company has also established outreach
Halal products that are certified in the U.S. and Brazil. The
programs in many areas where it operates and consistently
company maintains a diversified business model, that
donates millions annually to charitable organizations such
maintains its leadership as a distributor of the two main
as the United Way.
30
COVER STORY
the fresh materials are used on production with stringent
quality control. So it is able to complete with the competitor with the good reputation.
In other to open new market, the company is
putting money on research and development to follow the
trend in this 21st century. They believe only new and good
thing will put the company a milestone forward and in the
global market .
With the huge range of production line and
production facility, the company also providing private
labelling so that it can increase the company revenue and
V. Thai Food Product Co. Ltd. :
In the Global Eye
.................................................................
V
In term of product sector, they have been establish
in Malaysia, Taiwan and China market, because many
Chinese like to have spicy food which is difficult to get in
their own country . Some more it is very expensive if you
have Thai food in oversea. So which the help of the V.
Thai Food Product Co. Ltd. start their business
since 1989, there is more than 20 years they are
in the industry. They are well known in their
their own country and start export business after 10 years
pilling in the home base.
They are mainly produce Authentic Thai Food in
many line, there is including various kinds of paste, soup,
sauce, fried garlic, fried onion, desert and beverages. They
are also involve in the instant bird nest market recently .
With the best quality control of all the product
they have been successfully step into the Asian and European market. Beside getting the Halal certificate for their
product which is to certify that the product is consumable
by Muslim from the Central Islamic Committee of Thailand (CICOT), they are also get quality awards by Thailand brand from the department of export promotion of
Thailand and Good Manufacturing Practice (GMP) which
is very important in the manufacturing. They are also
award by Hazard Analysis and Critical Control Point
(HACCP) by SCS which is reputable lab in the worldwide.
According to the management, The unique of the
company is all the material using for their products only
31
attract more investor to invest in the company.
Thai Food’s product, it is very good for a Thais who is
staying outside and miss their home country food.
The company is actively involve in exhibition to
get more customer, For example recently they just participate in SIAL Paris and they have a chance to meet over 30
potential buyers to import the product to their respective
country like UAE, Australia and others. They are very
welcome potential buyers to visit their factory in other to
built confident and create a cooperation platform .
For the preparation for expanding the company,
they have create their website so that people from other
country can know their business. With the Thailand
market which have their own language, the company are
consider a step forward because
the have their own English
website.
It is a potential to grow
company which one day can be
listed to the stock market
because food industry is a huge
market for expand. With the
capability and the facility in the production, the target for
the world market is makeable.
COVER STORY
Win Chance Foods Co., Ltd. :
Inspiration Taste of Asia
.................................................................
W
in chance Foods Co., Ltd. is a company that
was founded in 1985 by a joint venture. The
joint venture was created through Heinz
Win Chance limited. The company is a worldwide
The products are free of any colourings or artifi-
distributor that has the best services possible such as
cial material and can be of the best product possible. In
distributing and giving out goods under the name of
addition to being preservative free the products offered by
Heinz. The company is therefore among the most well
the company is also very easy to find at various retail
renowned companies found in America.
stores. The products can be offered by the company at
The products offered by the company includes
various retail chains such as restaurants and various other
ketchup and other popular products that most consumers
places throughout the United States and offered as Thasia
like. This can be anything from tomato based ketchup to
to Singapore. It is offered at grocery stores, restaurants,
mayonnaise and other new consumables. The other
hyper markets, super markets and other places.
consumables can be anything from chili based sauces,
However, the product wants to increase its prod-
oyster based sauces or any good sauce for those who need
ucts to various other locations such as Europe, America
it. The company also offers salad dressing, many other
and other countries. The company has not offered any of
good sauces and dressings. Heinz is a long established
its products yet to various countries but is amazing to
company that has its reputation far into the wide reaches
increase its products to Europe Asia, Middle East and
of its start up.
others. However the eastern market is different than Euro-
The start up has been operating for a long time
pean ones because it does not target exports. The noodle
and continues to do so because of its amazing reputation.
received the best award possible because of its amazing
The company however has been renamed from Heinz to
reputation and capability as a brown rice noodle. The com-
Win chance foods so that now its a different company
pany also has good accredited standards such as Good
altogether. The company has different locations in many
Manufacturing Practices (GMP), Hazard Analysis and
places which makes it amazing because it has many differ-
Critical Control Point (HACCP), British Retail Consor-
ent location and base. The company is therefore among the
tium (BRC), ISO 22000 and ISO 9001.
top companies for ketchup, sauces, dressing and even
drinks.
The company has a first time participation even in
SIAL Paris 2012 which it had managed to overtake and
The company has the best type of quality and has
rapture the crowd with its amazing performance. There are
been approved through various institutions and can be
many inquiries by the international buyers and many
ascertained to be halal which is what the Central Islamic
discussions were carried out. The WCF company is look-
Committee of Thailand (CICOT) has deemed it to be. The
ing for distributors from many countries such as France,
company is therefore able to import its goods to various
Germany and Asia and Australia for Thasia products in
Islamic countries such as Australia, Singapore, Malaysia,
order to participate in SIAL Paris. The company offers
Vietnam, Taiwan and other Muslim countries throughout
healthy products and good quality ones that are more
the Middle East. Moreover, those who buy the product can
crucial than rice.
be certain they will find products free of any bad material.
32
COVER STORY
Halal de Junta Islamica in Spain. Ever since the company
passed all the Halal tests and obtained their operation
certification, Azteca Foods Europe S.A. has managed to
capture an impressive 30% of the Muslim commodity
market.
What makes this company unique from the rest is
the fact that their products have a great taste and flexibility. As a result, Azteca Foods Europe is the leading
producer of mixed food commodities in Spain and the
most important manufacturer in the European Community. Its retail market share in Spain is approximately 15%.
Azteca Foods Europe S.A. :
Simply Irresistible
.................................................................
A
its total sales.
The company has now expanded its base to 24
countries in Europe, Middle East and Maghreb. To ensure
that all customers in these countries are catered for
efficiently, there is an establishment of a network of
zteca Foods Inc, the parent company for Azteca
Foods Europe, was founded in Pilsen near
Chicago as a venture by Mexican businessmen
who had knowledge in the Spanish foods industry. Their
products were fast embraced in the market and the brand
tremendously grew due to its broad product line. Since
then, advancement of the production technology and new
state of art production facilities have become an important
factor in the growth of the production capacity as well as
the customer base.
Their entry in Europe food market under Azteca
Foods Company was actualized in 1999 as a result of a
joint venture between two leading companies with the
same nature of business - producing freshly pressed tortillas and corn wheat. At this time, the now American foods
expert, Azteca Inc., had over 30 years in experience in
production of the Tortilla king. They also had a separate
branch, Azteca corn, that had invaluable experience and
knowledge of the Spanish foods market.
Azteca Foods Europe S.A. manufactures their
products in clean and technologically advanced environments. High levels of hygiene are observed since their
main purpose is not only to satisfy consumer needs but to
also provide products that help in improving their health.
The company's products are Halal certified by Instituto
33
Besides, it has an export volume that accounts to 50% of
distributers throughout Europe and
its distributed to
hotels, restaurants, markets and supermarkets.
Recently, Azteca Foods Europe has invested 12
million Euros in the construction and design of a new
plant in Borox, Toledo so as to cater for the increased
consumer base. This project also lies at the technological
forefront of the food industry. The company is also in the
frontline for environment conservation with the production of a new brand of bio-eco products known as the
Turka chips.
Apart from the Halal certification, others are an
'A' from the British Retail Commission (BCR) which was
in accordance with the International Food Standards and
awarded in June 2009. It also has the ISO 22000:2005
which was in accordance with the international nutrition
safety laws making it the 5th Spanish company with triple
certification.
SIAL is a global food marketplace that seeks to
bring all the companies in the food industry together as
well as discuss new inventions and ideas. Azteca became
a member of SIAL a decade ago and their participation in
SIAL 2012 is meant to consolidate their place in existing
markets as well as venture in new ones. With the current
increase in the number of Asian visitors, the company is
expected to win their hearts with treating dinners that will
result in demand for increased exports to their countries.
COVER STORY
Walters Nougat: Handmade Confectionery
........................................................................................................................................
www.waltersnougat.com
W
alters is the one of the finest professionals
the poor and as for the environmental side. Walters family
in making the nougats by hand with love,
also use the Bio-diesel taken from the vegetable oil to
care and respect towards their profession.
bake biscuit products and heat water. Wedgewood which
With all this they have made this firm to be one of the
makes nougat by hand, encouraged her to start producing
finest contenders in the market by having the maximum
it more to retail market.
share that any company can make in such a shorter period
They absolutely love hand made honey nougat. It
of time. With the excellence in making our products go for
is full of naturally available nuts. even with egg white and
the best quality we have achieved it in a very shorter
honey, which makes it much tasty and healthy. It is good
period of time.
and tasty to have it at anytime, which also works as an
Since 1999, Walters family business has been in
energy booster for any type of aged. The wide product
the industry, where the wife, Gilly has always having a
range makes the honey nougat soft. By using Gilly's home
passionate of good wholesome food and used her culinary
made, which uses finest ingredients which are available
skills to cater for the concert audiences. The Company is
naturally brings together a lot of time to manufacture with
actively involved in CSR (Corporate Society Responsibil-
care. There is no name of gelatine, even nothing like
ity) program to give back the society with employment
preservatives, also any sort of artificial colours were
for the local people. Also they provide some basic facili-
added, even they have not added any sort of nougat
ties to the locals such as bus services, nutrition meals and
machines in to their manufacturing processes, no short-
also some wellness program. Walters family is also active
cut. Being hand made they are restricted to the amount of
in donation program where every 50 cent will be given to
product they can manufacture, which makes them possible
34
COVER STORY
to manufacture
the finest and the best quality honey
nougat. It is not very sweet, but rich in honey, and a
smooth texture with out being cloying or sticky. The
manufacturing methods make it unique and distinctive
from all other sorts in the market.
They use the best quality of the natural ingredi-
All of these products are Halal certified by the
ents, which includes 10 percent of selected local honey, 36
South African National Halaal Authority (SANHA) since
percent of Premium roasted nuts, fresh eggs which were
2006 where now the Halal market is growing globally. The
cracked by using some special facilities on site. They don't
current market would be mainly in South Africa and the
use any sort of gelatine, also never use any sort of
company targeting to export more in North Africa, Middle
preservatives. They also don't use artificial colours, they
East and Asia market. The market trend is increasing
also don't use any sort of nougat making machines, also
demand in Iraq, France, Italy and other Middle East coun-
they don't use any sort of short cuts. With an very old way
tries. Customers are looking more on healthy foods, with-
of making takes a lots of time. They love and give care for
out preservative and colourings can go for this.
the making of each and every volume.
The company received coverage from a World
Hence I may conclude in different ways but the
Food Magazine in South Africa. The crowd loves the
best way that to conclude is "If u want the best, here it
product sample such as Bon Bons, Nougat bars as well as
comes". One of the best comments that can be added for
Angels Nougat Biscuits. There are inquiries from the
this firm is "they are the honest in making the product with
international buyers such as Middle East, North Africa,
love and care, where only a very few firms in the world do
Europe and also Asia. The expectation from SIAL (Paris,
follow this sort".
Middle East, Canada, China, Brazil) is find exporter in
In your home be happy with your members of
Middle East and all over Asian countries. The company
your family, you care them with love and affection, here
first joined SIAL in 2008 under South Africa pavil-
we care with the same love and affection to all our
ion.
customer. Your health is our wish.
35
COVER STORY
Faiza Marketing Sdn. Bhd. :
Home-Made Blends Recipes
.................................................................
A
Since this product is Halal certifies, hence export
to other Muslim countries is a very easy job. This has
made it possible for the company get a strong hold in the
Asian market since there are a lot of Muslim nations
present here and also since the product quality is at par
small family business founded in 1968 taking
the business of many things, finally changed
focus and settled on a single parameter in the
with the other overall world market standards, so an
expansion plan to other markets in countries like UK,
France, Germany in Europe, etc. is also on the cards.
The company is one of the only two Rock Salt
year 1990. They produce all kinds of Halal spices, season-
producing companies in the whole of Malaysia, so the
ings and condiments. Most importantly all the products of
competition is not much and hence they hold 50% of the
the company are Halal certified by the body known as
total market share of Malaysia country. The Sales and
JAKIM Malaysia. This body ensures that the products are
Marketing manager Harry sees a huge future for Rock Salt
up to the par standards.
and also his company in the emerging and constant devel-
The Sales and Marketing manager of the company
oping and adapting market. With lots of consumers prefer-
and also the second generation of the family Harry Mohd
ring healthy options and the health benefits of Rock Salt
Adzhi said in an interview that currently 90% of the com-
over other salt, this sure seems to be a golden ticket for
pany sales come from the consumer market and the rest
them.
10% is the industrial production. He was eminently
Harry seemed happy with the overall response
delighted that in the SIAL Paris 2012, 90% of the enquir-
from SIAL Paris. He confirmed having a huge amount of
ies were for the industrial production. This was the very
enquiries on day 2 and 3 of the event but eventually there
first time the company participated in the SIAL Paris
were a lot of serious potential buyers from Europe which
under the Malaysia Pavilion from MATRADE.
might help him achieve his dream of expanding the
The main product of the company is Rock Salt.
business in the Europe. He did mention that he is consider-
According to Harry, this salt is harvested from a special
ing participation in the SIAL Paris in the coming years. He
location in Pakistan. It is naturally ionized and hence does
also said that he does not plan to participate in any other
not need to be ionized later during the refining process.
SIAL events unless there is one in the South East Asia
Also since it is found naturally in mountains; hence it is
region. He later ended with saying that if there happens to
different from the usual sea salt and also is a healthier
be a SIAL even in Malaysia, then he will definitely be a
option than the usual salt and so is kind of a boon for the
part of it.
health conscious consumers.
37
COVER STORY
Frigorifico Gorina:
Top Domestic & International
Beef Market
.................................................................
certification, Frigorifico Gorina used to slaughter 1,500
cows each day which later increased to a capacity of 1,800
cows per day. Incorporation of its Halal products
increased the company's meat production capacity by a
considerable proportion further adding to its revenue
growth.
F
However, Mr Estaban, the company's vice presirigorifico Gorina is a leading player in Argentina's
dent has stated that its production line cannot be fully
meat industry, producing high quality meat prod-
Halal. This is a result of the additional production costs
ucts for domestic consumption and overseas
incurred through the Halal process as pointed out by the
exportation. Holding a significant share of the market in
vice president. In addition to this, Mr Estaban mentioned
Argentina it is well known for providing quality Halal
that having a full Halal production line would not be justi-
products, sold under its renowned brand name of 'Gorina'.
fied if the killings are less than six hundred cows per day.
A larger share of the company's products is sold
Gorina, the company's Halal product brand name,
domestically with a significant portion of the products
offers unique products with a blend of cow genetics, favo-
destined for the global market. With a market share of 9%
rable climate and an effective feeding system. They have
of the Argentinean market, Frigorifico Gorina sells up to
ensured the company continues to produce quality meat
90% of its meat products within the country. In addition to
for its domestic and global customers. In addition to meet-
its domestic market, the company exports 10% of its meat
ing Halal requirements, this key industrial player meets
products outside the country to other continents Europe,
and exceeds the local, national and global standard quali-
Africa, and South America.
ties on all its products.
Having set its eye on venturing further into other
global market the company is planning to enter the south
East Asia market. Malaysia and Thailand are being
considered as prime locations for opening its regional
office in order to facilitate its operations within this part of
Asia.
With a view of meeting its existing customers,
prospective customers and acquisition of customer
contacts, Frigorifico Gorina joined SIAL Paris six years
ago and has since been an active participant in this impor-
Frigorifico Gorina supplies meat to Tunisia, Italy,
tant global food marketplace. Being part of this food
and Russia among other countries. The company has set
tradeshow event not only provides incredible marketing
its business goal on venturing into regional markets
opportunities to a wide range of prospective global
forecasted to have consumer demand for quality meat
customers but also exposure of its staff on food consumer
products.
preferences, global market shifts and exporting informa-
Frigorifico Gorina's Halal products comprise 20%
tion on new markets. Joining SIAL has also afforded the
of its total production line. Being issued with the Halal
company opportunity of meeting other meat companies
certificate by the Islamic centre of republic of Argentina,
and experienced professionals, opening up business
the company has always ensured adherence to its outlined
opportunities and adding to its business competitiveness
specific quality standards. Prior to acquisition of the Halal
and global appeal.
38
COVER STORY
Shenghao Agriculture &
Science Development Co., Ltd.
.................................................................
E
stablished 8 years ago as a joint stock enterprise,
Shenghao Agriculture and Science Development
Co., Ltd., has really been able to make it big.
Located in the Haigang Development Zone of Tangshan in
China, this company has strived hard to come at a position
where it stands right now. This company is a professional
rice bran oil manufacturer. It has a huge setup with an area
of 71,569 square metres under it and having the State of
The Art production line; it is capable of processing up to
Along with the health benefits and keeping the body clean,
60,000 tons of oil per year.
this oil even helps keep the kitchen clean. The high smoke
The main product of this company is the rice bran
oil, also known as "heart oil" and "youth oil". This is one
point and low viscosity of the oil does not clog the chimneys and keeps the kitchen clean and tidy while cooking.
of the healthiest oil available with the most balanced
The company has a customer satisfaction protocol
proportion of fatty acids in it. The oil is the closest to the
and in that they provide the best products in the lease
recommended ratio of American Heart Association and
amount of time with their quick delivery service and also
the World Health Organisation. The rice bran oil is
provide a good after sales service as well. The target
extracted from the actual rice bran and is the healthiest
market of the exports is Japan and eastern Asia but there
option available after olive oil at an affordable rate.
are plans to even expand the market more in the coming
The Shenghao Agriculture and Science Develop-
years. They know and keep up with the market trend
ment Co. Ltd. produce the rice bran oil and it is marketed
where people want to eat and consume healthy products
under the brand name of Bliss Offshore Paddy Rice Oil.
and the company provides with such healthy alternatives
This oil is produced and refined using a special physical
for the consumers.
method which is of Thai technology that absorbs the
The company has won the Key Leading Enter-
actual essence in to the oil. This oil is then packed and
prise award for Hebei Province and Tangshan City and
exported outside China to the rest of the world. This oil
also Key Construction Project award in Tangshan City.
brand is Halal certified by the China Islamic Association
Other certifications received are the GB/T 22000-2006 /
which is a main requirement by the customer for the
ISO22000:2006 and HACCP. The first time participation
export market.
in SIAL Paris 2012, the visitor traffic to the booth was
This rice bran oil is rich in Vitamin R, Phytoster-
remarkable and impressing especially from the European
ols, essential fatty acids, Omega 3 and 6 and Gamma
Community. The company expects to keep delivering the
Vitamins. This helps the body stay healthy and keeps of
best and also expects feedbacks from the visitors about the
cholesterol and other bad diseases away. It also helps
products to help them serve better.
increase beauty by helping reduce the oil content in the
body and the good cholesterol nourishes the heart,
preserves the health and promotes growth of the youth.
39
COVER STORY
Mr. Boittiaux said that the company had a mixed
outlook towards the future, with health issues and the
general sentiment of the European markets being rather
grim. However, rather than accept this negativity is the
only outcome, Van Damme Marshmallows are actually
looking to expand their export base to take action against
the volatile EU economy. The company is truly optimistic
about their future in overseas export markets, particularly
opportunities in Indonesia and other parts of the Asian
region, including one of the strongest economies in the
world today, China.
Van Damme Marshmallows are truly positive and
excited about the prospect of working in the Asian markets
as they expect great acceptance and penetration into the
Van Damme Marshmallows:
Mmm...Mallows
.................................................................
Asia-Pacific markets, countries who's economies are far
more stable at this point than the European Union. Mr.
Boittiaux communicated a genuine spirit of optimism and
hope for the future of the company in this region.
Van Damme Marshmallows also recently partici-
R
pated in the SIAL Paris for 2012 and is truly happy about
ecently, we had a chance to sit down and chat
the response from all the visitors of the SIAL event. While
with Mr. Herve Boittiaux, the Commercial
the market is not nearly as suitable at this point as the
Director of a French based subsidiary of Van
export market, Mr. Boittiaux also commented that they
Damme Marshmallows, which is based in Belgium, who
would certainly be participating in future events and
explained in great detail, the workings of Van Damme
would obviously welcome future SIAL Paris visitors
Marshmallows, gave an overview of the marshmallow
responses and feedback.
industry and some surprising outcomes across the Halal
consumer base.
Van Damme Marshmallows, much like many
successful food and beverage companies started as a
Van Damme Marshmallows was started by Mr.
family owned business. A family owned business that has
Van Damme in 1988 as a family owned and operated
seen growth into truly niche markets, such as Halal prod-
business producing Halal brands of marshmallows. Van
ucts. And a family owned business that in the face of a
Damme Marshmallows advised that their Halal products
troublesome and uncertain European economy is continu-
are certified by the Islamic and Cultural Center of
ing to push forward in to new frontiers, new markets and
Belgium, being comprised of Halal beef gelatine.
seeking new strategies to expand and continually provide
While the non-halal products are what you would
for their customer base. Given that they are looking to
imagine from a marshmallow production company, it's the
move into the Indonesian market, we may soon see those
Halal product that is the most intriguing. Interestingly, the
Halal products make up a much higher percentage of their
Halal products only contribute 3% of the company turno-
turnover.
ver, and as such Van Damme Marshmallows continue to
produce them, only as a sign of goodwill to their customer
base, which in today's economic climate is a very noble
gesture indeed.
40
COVER STORY
Christodoulou Bros S.A. :
A Company With Promise
.................................................................
C
hristodoulou Bros S.A. has been family owned
and operated since 1955. Over the years it has
grown into the largest fruit producer company in
Greece where it is still privately owned. The management
of the company is mostly comprised of the second generation of the family.
Today the company processes more than 150,000
tons of Greek fruits annually such as peaches, pears,
apricot, apple, orange and cherry just to name a few. In
Christodoulou Bros S.A. has a different approach
addition, these fruits are used to produce various products
for each industry. For the consumer product the company
ranging from juices, canned fruit, purees, sorbets, coffee
entered the market through a distributor. For the ingredient
syrup, ice cream and more.
market the company goes direct to the customer. The 80%
Christodoulou Bros products are used in applications such as the bottling, jam, baby food, dairy,
ice-cream, bakery and confectionery industries to name a
ingredient market share account for 70% of the company
production capacity.
The company owns the patent and the design to
the machinery it uses to produce its high quality fruit juice.
few.
The company also has provided products and
The company was given very good feedback after
services to clients who would like to enter the market with
it's attendance at SIAL Paris. This was the company's 8th
a private label name as well as co packages by utilizing
year participating and it received inquiries and contacts
clients' propriety formulations and packages under their
from around the world. Christodoulou Bros has plans to
brand.
not only attend SIAL again in October of this year but is
The company's products are 95% Halal certified,
which means that the ingredients are Halal and natural and
also slated for GulFood in Dubai and PLMA's World
Private Label.
no alcohol is used in its production. Of the company
Christodoulou Bros is constantly growing and
attributes 85% of production is for the export market and
finding new ways to stay fresh in the market. In February
15% is produced to service the local market. The company
of 2011 the company released another brand new flavour
enjoyed 10% market share in Greece for the retail market
for sorbet: Watermelon.
and 80% market share as the ingredient supplier.
Alexander, the international sales manager of
The brand of the product is Christodoulou and the
Christodoulou Bros S.A. predicted that in the years to
juices or drink that was made from Peach Puree is the
come the market will be dominate by 2 types of juice
best seller in the Middle East market. There is no water or
business. One that is high quality, expensive, 100% fruit
other industrial flavours added as the company focuses in
juice and the other is the low quality with 90% sugar and
producing 100% juice from Greece fruit.
water at very cheap price. Alexander's hope is to export his
The company is planning for growth as is targeting Asia market such as China, Dubai, Saudi Arab,
Australia and other countries such as UK, and Russia.
41
new product brand to more markets and recruit more
distributors around the world.
COVER STORY
Golden Fresh Sdn. Bhd. : A Closer Look at Our Operations
........................................................................................................................................
O
www.pacificwestfoods.com
ne of the key segments of the Food and Bever-
produce various shades of seafood processed products
age Industry is the seafood production arm of
which are unique and have 100% quality. Today, the
the market. To underscore the importance of
business has markets spread across Asia, North Africa and
this market, various governments have issued policies,
various countries of the world. Also, it is pertinent to note
instituted a framework that would boost growth and
that the company operates under the brand name of Pacific
economic vibrancy of this sector. Particularly, in the
West.
seafood industry, one of the key players in the market with
The products we have in our kitty are majorly
a global presence is Golden Fresh Sdn. Bhd. which oper-
cooked, marinated or frozen seafoods. Precisely, we have
ates under the brand name of Pacific West. We would look
fishes, prawn, crab, scallops, lobster and other range of
at what the company does in more details to better appre-
seafood products. Our products are Halal certified by
ciate their enormous positive achievements and contribu-
JAKIM (Department of Islamic Development, Malaysia).
tions to various sectors thus far.
One of the major innovations in the seafood business that
An overview of Golden Fresh Sdn. Bhd. : Pacific
carves a niche for us is our coating system for the seafood
West - The Company actually began operations in 1965 as
products. We also develop and carry out in-depth research
a family business. The first business we commenced was
to ensure we meet our high standards of products and
an ice shop vending business before we metamorphosed
continuous innovation in order to keep satisfying our
into the seafood processing business. We are presently in
teeming customers.
our
42
second generation of the family business. We
COVER STORY
We presently have a 10% market share of the
seafood business in Malaysia. We are also present in
Singapore, United Kingdom, France, South Africa and
United Arab Emirates. In Australia, which happens to be
one of our largest markets, we are also doing very well.
We recently participated in SIAL, France 2012
Our research of the trends in the market and the
and we had a very good attendance. This trade program
needs of our customers determine how we package the
was facilitated by the Malaysia External Trade Develop-
products on offer. Microwave and marinated seafoods are
ment Corporation (MATRADE). We had the opportunity
healthy and easy to prepare and our products meet these
to meet a broad range of International buyers from Russia,
specifications.
Libya, Lebanon, Middle East, North Africa and so much
Over the years, Pacific West has received so many
more. Our major trajectory for featuring at the Trade
awards and recognition which are too numerous to men-
Event in France is to get more customers in addition to
tion. In view of the strong brand and product quality, the
getting a wholesaler of our products in France.
United Kingdom gave a Silver Award for the best starter
food to one of our seafood product flavours named 'Salt
and Pepper Squid'. At the Intrade 2011 held in Malaysia,
the company was also given an award as a mark of recognition for our top range products.
At Pacific West, we have very stringent operational guidelines and one of which is our adherence to
quality. Besides our Halal certification in Malaysia, we
have also complied with the Hazard Analysis and Critical
We have also participated at other International
Control Points (HACCP) requirements. In Australia, we
fairs such as the one held in Anuga, Germany; Asian
have been certified by the Australian Quarantine and
Seafood Exposition in Hong Kong, and most trade events
Inspection Service (AQIS) and in Britain; we are also in
organized by the Department of Fisheries in various coun-
compliance with the standards and requirements of the
tries.
British Retail Consortium (BRC).
We understand the need for global peace and
Generally, we have a global presence and this
security, hence, we were one of the sponsors of the 2012
requires the highest standards of operation from us. As a
Olympics held in London and we were also sponsors of
very responsible organization, we are geared to meet all
the Wimbledon Tennis Championship. Generally, we have
health and hygiene requirements in all the markets in
a rich history of being socially responsible and would
which we operate all over the world.
continue to do so for many years to come.
43
COVER STORY
Fattoria Terrantica: Quality is
Not a Requirement, is a Duty
.................................................................
A
fter being in the business for over 30 years
now, the company is good to boast of the great
achievement it has had in the world of poultry
chicken products which have not been prepared by
products processing. It is a business which started with
another company and each taste different, inclusive of
many drawbacks as few people knew of any different
chicken snacks.
If you feel you need to experiment the different
products that could be made from the chickens.
Wanting to be unique from other poultry process-
pieces of chicken done in professional chef way this is
ing units, Fattoria Terrantica had to do deep research and
your home. Priority in the company is to satisfy the
attend lot of seminars to make gather enough information
customers by meeting their different segments in new
on ways to spin the known products to other forms and
concepts. To make this even more likeable to the world,
which could be accepted in the world market. They had to
they get raw materials from different countries and after
study deity and employ experts to join them to complete
processing export the product to them.
Well known food operators which adore this
the unit.
brand of packed food are IKEA in Romania and metro
Europe. The current under developments are to start
exporting the product to countries such as UK, Belgium,
Italy and South Africa.
The upsurge of this company market as reviewed
in Interview write up for a company is due to the product
innovation and the increased suppliers. In collaboration to
food distributors, they have received the ISO 9001: 2008;
HACCP certification to supply the food as health wise has
been proven to be nutritious and meets all the requirements in packaging and coking conditions.
With the support of the government, this is the
first of its kind to appear in the market. Every day they are
Taking consideration of the meat laws they
getting more than 30 contracts to supply the poultry prod-
include the Halal, Muslim certification on meat slaughters
uct to food joints in the whole territory. It is with determi-
to increase acceptance in many countries such as Asia,
nation the company plans to open many branches run by
Europe and this bore a great surge as more was demanded
professional to make these products available all over the
from the company.
world.
For the past 12 years, the company has been under
Survey carried out shows that very few countries
new management and continues to add to the products.
know how to change the poultry products to a range of
Mostly specializing in schnitzels and burgers which are
different processed junkies. Becoming different in this
fully cooked and some individual frozen to the sold
business is the key to gathering many customers who are
branded as Fattoria Terrantica. On the list are more than 50
ready to make a bloom to your income.
44
SIAL EVENTS
SIAL Innovation
...........................................................................................
S
IAL Innovation has been a key SIAL event for more than 10 years. A
unique opportunity for deciphering consumer trends and innovations in
the food markets worldwide, in partnership with XTC World Innovation.
The SIAL Innovation Observatory is at the heart of global trends and innovations.
Among the 1,002 products entered by exhibitors for the SIAL Innovation 2012
event, 403 products marketed have been selected for display in the SIAL Innovation Observatory. Among these products, 18 SIAL Innovation Awards and a Prix
Spécial du Jury are also exhibited. SIAL Innovation Award Ceremony: Monday
22nd October, 15.30 in Hall 6.
46
SIAL EVENTS
SIAL Innovation Award Winners
Pepper Blackcurrant
(CPPARM)
Liquid Salt (ACETIFICIO
MENGAZZOLI SNC)
Minioliva
(ALCALA OIL SA)
Organic Bamboo Tea
(BAMBUSLAND KOREA)
GOOD Seed - Shelled Hemp Seed
(BRAHAM & MURRAY LTD)
The Humbugs of Calanquet
(CALANQUET)
Beads Modena Balsamic
Vinegar IGP (COOKAL SAS)
Infusions Fozen
(DAREGAL SA)
Water Safran
(FOODBIOTIC)
Boite Fer Kit A Tarte Goulibeur
(GOULIBEUR)
Lobster Oil
(GROIX & NATURE)
Heart Tartine (HONEY Cretet
RUCHERS OF THE GUE)
47
SIAL EVENTS
SIAL d’Or, a Special Connection
Between Store Success & Innovation
...........................................................................................
B
efore being transformed into a commercial success, innovation obviously emits the most reliable and legible of all signals. The SIAL Innovation and SIAL d’Or events ensure that SIAL remains at the forefront as
regards the provision of information, and the monitoring and analysis invaluable
to all exhibition visitors. So it was logical that the SIAL d’Or, which reward
today’s successes, should be closer to the products displayed at SIAL Innovation,
a future trend laboratory, for the very first time this year. What better virtuous
circle, again.
48
SIAL EVENTS
SIAL d’Or Winners
49
Selfish Trout With Herb Butter Hungar
Foglia a Foglia Italy
Fresh non-dairy products
Savoury frozen foods
Mammoth Yoghurt New Zealand
Turbo Tango United Kingdom
Fresh dairy products, cheeses
Savoury frozen foods
Granular Ice Cream Russian Federation
Guzzle Puzzle United Kingdom
Sweet frozen foods
Sweet grocery products
SIAL EVENTS
La Cusine by SIAL
...........................................................................................
K
ey meeting place for the foodservice professions providing, La Cuisine
by SIAL has been enhanced over the years. In 2012, this section will
contain a culinary demonstration area, a VIP restaurant with an Elec-
trolux equipment, a Foodservice & Gourmet product showroom, a Culinary
Design exhibition on the theme : " Like a chef at home" and a VIP Club. New in
2012 - La Cuisine by SIAL will become the central reception area for the catering
professions, where new services will be offered.
50
SIAL EVENTS
A Culinary Demonstration Area
A real cuisine show with numerous demonstrations that
highlight the latest food trends by chefs from all parts of
the world: Terroir, Street Food, -Free, Elsewhere,
Bistronomy, Design, Locavore, and Show trends. Exhibitors also present their products by way of demonstrations.
Creativity, culinary demonstrations and friendly atmosphere are all guaranteed!
A VIP Restaurant
SIAL offers its VIP guests a real tour of the food world.
Renowned chefs will cook partner exhibitors’ products in
an open kitchen, giving visitors the chance to see behind
the scenes.
51
Equipped with premium Electrolux equipment, the VIP
restaurant can be opened especially for exhibitors wishing
to invite clients. A chef cooks the exhibiting partner’s
products in the glassed-in kitchen, while visible to all
visitors, for a true World Food Tour. The restaurant décor
features the works of the artist Mathilde de l’Ecotais who
uses photography to dematerialise daily foods.
A Gourmet and Foodservice Product
Showroom
The foodservice professionals and chefs in particular, are
invited to discover a selection of foodservice products.
These products are displayed in a stand-in-stand format in
a showroom.
SIAL EVENTS
IN-FOOD Centre Ingredients, Sourcing & Ideas
...........................................................................................
T
he In-Food Centre spotlights the food industries, and semi-processed
food products and ingredients. All conferences will be on semiprocessed food products and ingredients. In -Food Centre will include a
conference area dedicated to Research & Development, marketing and purchasing
managers, and users of ingredients for the food industries. The conferences will
interest those who already operate in the semi-processed food product sector or
who intend to develop an offering that responds to food manufacturers’ demands.
52
SIAL EVENTS
Cenference
B2B Food Business: Growth Segment for Food Industries, Opportunities for Savy Inventors.
By Eric Dropsy, Ingredys Consultants, Operating Manager
53
SIAL EVENTS
SIAL TV: All About Conferences,
Debates, Round Tables & Interviews!
...........................................................................................
A
meeting point to express opinions, share ideas and gather information.
NEW IN 2012! Regularly at the spearhead of food innovation and in
the food industry news, SIAL, focusing on the major challenges faced
by the sector, launches SIAL TV for the first time, with a conference cycle,
debates, round table talks, and interviews at the heart of the exhibition. A true
discussion arena to share ideas and gather information on major issues: sustainable development, producer/retailer relationships, food, nutrition-health-wellbeing, sourcing of raw materials, new consumer habits and behaviour in France
and worldwide.
54
SIAL EVENTS
Key Events During SIAL TV
• Formal ceremony to mark the beginning of SIAL TV.
• A plenary session with key market players, grouping
together senior management from leading food companies and major stakeholders, official bodies, etc.
• The SIAL Daily for all the exhibition news, hot off the
press every morning: photo reports, videos and interviews with exhibitors.
• Talks and discussions on nutrition–health–well-being,
retail meetings, and more.
• Exhibitor workshops: exhibitors talk on topical subject.
55
SIAL EVENTS
SIAL OFF
...........................................................................................
U
nprecedented! SIAL launches its “SIAL OFF”. SIAL has negotiated a
preferential offer (special rates, gifts, services, etc.) so that its visitors
and exhibitors can discover innovative Parisian hotspots. The SIAL
OFF guide features the best addresses and the good plans in the capital, selected
by SIAL. It provides in particular a description of the establishments, their special
offers, and lots of useful information to help you to organize your visit to SIAL.
56
SIAL EVENTS
Les meilleures adresses gourmandes et festives de Paris
The best gourmet and festive addresses in Paris
The Tastiest and Most Festive
Addresses in Paris
Formal ceremony to mark the beginning of SIAL TV. A plenary
session with key market players, grouping together senior management from leading food companies and major stakeholders, official
bodies, etc. The SIAL Daily for all the exhibition news, hot off the
press every morning: photo reports, videos and interviews with exhibitors. Talks and discussions on nutrition–health–well-being, retail
meetings, and more. Exhibitor workshops: exhibitors talk on topical
subject.
57
PHOTO GALLERY
COLOURS OF SIAL PARIS 2012
58
PHOTO GALLERY
COLOURS OF SIAL PARIS 2012
59
PHOTO GALLERY
COLOURS OF SIAL PARIS 2012
60
PHOTO GALLERY
COLOURS OF SIAL PARIS 2012
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TRADE FAIR
FOOD & BEVERAGE TRADE FAIR 2013
The world’s leading food fair for the retail trade and the food service and catering market.
JANUARY
• Winter Fancy Food Show 2013 (San Francisco)
MARCH
• Gulfood 2013 (Dubai)
• Foodex Japan 2013 (Chiba)
APRIL
•
•
•
•
MIHAS 2013 (Kuala Lumpur)
HALAL EXPO Paris 2013 (Portede Versailles)
Iraq Food Expo 2013 (Sulaymaniah)
SIAL Canada 2013 (Toronto)
MAY
• ThaiFex 2013 (Bangkok)
• SIAL China 2013 (Shanghai)
• Food Tech 2013 (Cairo)
JUNE
• SIAL Brazil 2013 (Sau Paulo)
• IFE China 2013 (Guangzhou)
JULY
• African Big Seven (Gauteng)
• MIFB Malaysia 2013 (Kuala Lumpur)
AUGUST
• Halal And Healthy Product Fair 2013 (Istanbul)
SEPTEMBER
• Fine Food Australia 2013 (Sydney)
• Annapoorna - World of Food India 2013 (Mumbai)
OCTOBER
• Anuga 2013 (Cologne)
NOVEMBER
• SIAL Middle East 2013 (Abu Dhabi)
For complete 2013 trade fair calendar, visit DagangHalal.com or contact us at:
EDITORIAL
Mr. Bukhari
bukhari@daganghalal.com
62
ADVERTISING
Ms. Mariah
mariah@daganghalal.com
SIAL ARTICLE
SIAL 2012, An Exceptional Exhibition
........................................................................................................................................
T
hanks to a solid reputation on the international
stage and the food industries’ strong competitive
edge rooted in innovation, the exhibition enabled
actors from this high-potential economic sector to meet.
This is the sole viable SIAL trademark.
These preliminary statistics clearly affirm SIAL’s
positioning as global leader in the cross-cutting agri-food
markets.
The quasi-tangible effervescence and enthusiasm
in the aisles showed that language was no barrier in creating solid business leads.
Through the impetus of XTC World Innovation,
TNS Sofres and the 29 SIAL d’Or partners, the Innovations corner undeniably consolidated SIAL’s expertise as a
laboratory and observatory of supply and demand in food
innovation. For five whole days, SIAL made Paris the
capital of the food planet where all the agri-food channels
were food connected.
In the current gloomy economic climate, the
exhibition’s strategic dimension – demonstrated by the
200 events and conferences at the heart of today’s
economic and political preoccupations – undoubtedly left
its mark. Guillaume Garot, French Deputy Minister of
Agri-food noteworthy for his daily involvement, together
64
with numerous ministers and political and scientific
personalities, opened the debate on key issues relating to
the future of the food industry in France: food challenge,
anti-waste programme announcement, Made in France,
nutrition, and more; and all these themes were
programmed by SIAL TV. The 2012 show, fully attuned to
the mainstream market challenges, highlighted the dynamism of the agri-food industry on a global scale.
A high-performing business arena, the flow of
international visitors at SIAL had a global offering at their
fingertips. “Our aim was to strengthen the proximity
between the sector players present. It’s now ‘mission
accomplished’. SIAL played a pivotal role with a view to
the challenges of today and the issues of tomorrow”,
remarked Valérie Lobry, Managing Director of Comexposium's Agriculture and Food Industry Division.
.................................................................
SIAL connection also means SIAL worldwide. The forthcoming exhibitions are:
• SIAL Toronto, 30 April to 2 May 2013
• SIAL Shanghai, 7 to 9 May 2013
• SIAL São Paulo, 25 to 28 June 2013
• SIAL Abu Dhabi, 22 to 24 November 2013
• SIAL Montreal, 2 to 4 April 2014
SIAL ARTICLE
Attendance had risen by 10.2%
compared with 2010, confirming
SIAL’s role as a catalyst for global
trade with 150,192 professional
visitors (versus 136,381 in 2010),
of whom 62.8% were international visitors from 200 countries.
65
66
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