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Photo Courtesy Bob Winsett,
Explore Summit Magazine 2012
MEDIA KIT
NEWSPA P E R S
•
M A G A Z IN ES
•
W EB SI T ES
•
D I G I TA L
•
E V E NT S
331 West Main St., Frisco, Colorado 80443 | 970-668-3998 | wwww.SummitDaily.com
U PD ATED J AN U ARY 2015
Photo Courtesy Tripp Fay
MARKET
OVERVIEW
Peyton Manning is only
unanimous All-Pro choice
PAGE 18
SUNDAY
JANUARY 5, 2014
HIGH: 4°
LOW: -8°
WEATHER PAGE 35
FREE
SummitDaily.com
E SINCE 1989
D O N E WS S O U R C
O U N T Y, C O L O R A
YO U R S U M M I T C
greater avy risk
Wind, snowfall make for
che
ous, Colorado Avalan
tree line especially danger
PAGE 4
With terrain near, above
s caution in backcountry
Information Center advise
DAVID GIDLEY / SPECIAL
TO THE DAILY
on Wednesday, New
at Arapahoe Basin Ski Area
falling throughout the
powder on the Falcon run
of the steeps and fresh
morning, with more snow
scale.
year by sampling some
snow were reported that
’ — level three on its five-point
Cagle breaks in the new
zero, and 4 inches of new
Local Summit skier Lane
danger level to ‘considerable
feel like it had fallen below
made the temperature
Center to raise its avalanche
Year’s Day. High winds
Avalanche Information
have caused the Colorado
day. The recent storms
The Summit Daily News is the number one news source for residents,
second homeowners and visitors to Summit County, Colorado. Known as
“Colorado’s Playground,” visitors flock to our community to ski and ride
some of Colorado’s best-known ski destinations including Breckenridge,
Keystone and Copper Mountain.
SUMMIT PROFILES
SEW FINE
Pizzazz
Holly Robb, owner of Holly’s
is about
Boutique in Breckenridge,
to tackle her biggest challenge
the
as a seamstress: outfitting
Australian Olympic team.
PAGE 2
SUMMIT VIEWS
TOO CLOSE
FOR COMFORT
Jeffrey Bergeron says good
things require time and pato
tience, but bad stuff seems
happen in a heartbeat.
PAGE 13
S
ION OF REALTOR
SUMMIT ASSOCIAT
locals
Helping buyers become
THREE AMAZING FACTS!
1
2
3
The Summit Daily News Reaches 90% of
the market over a 7 day period.
For every one paper we print, we average
over four readers.
Our readers rely on the Summit Daily News
seven days a week, 365 days a year. The
publication is free and in high demand at over
500 locations including hotels, restaurants, ski
and bike shops, art galleries, coffee shops and
many other high-traffic spots.
In 2013, Summitdaily.com received an
average of 241,500 visits per month.
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM
PAGE 2
DEMOGRAPHICS
POPULATION
28,138
SUMMIT COUNTY
Our team takes pride in meeting the needs of this diverse,
highly active and educated community active and educated community. This unique mix is made up of hard
working families, retirees and visitors. We have taken great
care to understand out readership and develop products
and content strategies that meet their demands.
• 66% of homes in Summit County are second homes
(with a cumulative value of $97.3 million.)
SOURCE: DemographicsNow
MEDIAN HOUSEHOLD INCOME
$63,755
SUMMIT COUNTY
• 51% of second homeowners live in Colorado, with the
majority enjoying a short commute from Denver and the
Front Range.
• 60% of second homeowners have an annual income of
$100,000 or more.
SOURCE: DemographicsNow
HOUSEHOLDS
11,799
SUMMIT COUNTY
SOURCE: DemographicsNow
BUSINESS COMMUNITY
3,615
BUSINESSES ARE
LOCATED IN THIS AREA
SOURCE: Borrell Associates
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM
Photo Courtesy Karin Osterlohn-Mattern
PAGE 3
OUR
AUDIENCE
Photo Courtesy GoBreck.com
Print
READER SURVEY, 2012
POWERFUL REACH
The Summit Daily News enjoys a diverse audience of
locals, second homeowners and visitors. Some of their
interests overlap and some are unique to each demographic. As a result, we have developed a product mix
that specifically caters to each of these audiences both
in content and distribution.
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM
•
Daily 28,500 readers (circulation 9,500)
•
Our readers look for ads:
- 74% of second homeowners
- 63% of visitors
- 54% of locals
reported seeking out ads in the Summit Daily News.
PAGE 4
OUR
AUDIENCE
Digital
www.SummitDaily.com
30-Day Traffic
(12-month Average)
Unique Visitors
110,423
Page Views
575,171
Visits
239,197
DIGITAL SERVICES
We have expanded our marketing options so you can
extend your digital reach. The Summit Daily News offers
a selection of digital solutions to ensure you get your
message to your customer, within your budget. Whether
you want to reach the person looking for real estate in a
resort town, the visitor hungrily searching for a good
restaurant or the local resident who needs a new cell
phone – we can connect you with them.
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM
Summitdaily.com is heavily accessed by:
•
76% of locals,
•
64% of second homeowners, and
•
67% of visitors
Monthly readership habits reflected in Summit Daily News
Reader Survey, 2012
PAGE 5
PRODUCT
SNAPSHOT
Publication Name:
Summit Daily News
Publication Frequency:
Daily
Quantity: Average 9,500
Geographic Area:
Reach Summit’s best
consumers with the Summit
Daily News!
Summit Daily News 02/14/2014
Breckenridge 80424, Dillon
80435, Frisco 80443,
Copper Mountain 80443,
Silverthorne 80498/80497
Copy Reduced to %d%% from original to fit letter page
Peyton Manning is only
unanimous All-Pro choice
PAGE 18
SUNDAY
JANUARY 5, 2014
HIGH: 4°
LOW: -8°
WEATHER PAGE 35
SummitDaily.com
YOU R S U M M I T C OU N T Y, C OL OR A D O N E WS S OU R C E S I N C E 1 9 89
With terrain near, above tree line especially dangerous, Colorado Avalanche
Information Center advises caution in backcountry PAGE 4
DAVID GIDLEY / SPECIAL TO THE DAILY
Local Summit skier Lane Cagle breaks in the new year by sampling some of the steeps and fresh powder on the Falcon run at Arapahoe Basin Ski Area on Wednesday, New
Year’s Day. High winds made the temperature feel like it had fallen below zero, and 4 inches of new snow were reported that morning, with more snow falling throughout the
day. The recent storms have caused the Colorado Avalanche Information Center to raise its avalanche danger level to ‘considerable’ — level three on its five-point scale.
SUMMIT PROFILES
SUMMIT VIEWS
SEW FINE
Holly Robb, owner of Holly’s Pizzazz
Boutique in Breckenridge, is about
to tackle her biggest challenge
as a seamstress: outfitting the
Australian Olympic team.
PAGE 2
TOO CLOSE
FOR COMFORT
SUMMIT ASSOCIATION OF REALTORS
Jeffrey Bergeron says good
things require time and patience, but bad stuff seems to
happen in a heartbeat.
PAGE 13
Helping buyers become locals
Publication Name: Explore
FEB14-202014
Summit Weekender
Publication Frequency:
Weekly
Quantity: 6,000
a�FEAST�for
Distribution: 60 boxes and
FOODIES
over 100 lodging partners and
locations county-wide
Geographic Area:
Breckenridge 80424, Dillon
80435, Frisco 80443, Copper Mountain 80443,
Silverthorne 80498/80497
Publication Name:
Explore Summit magazines
Publication Frequency: 3x,
seasonally: winter, spring,
and summer.
Quantity: 40,000 each
Geographic Area:
Publication Name:
Bike Guide
Publication Frequency:
Annually
Quantity: 45,000
Geographic Area:
Breckenridge 80424, Dillon
80435, Frisco 80443,
Copper Mountain 80443,
Silverthorne 80498/80497
Publication Name:
Summit County Home
Publication Frequency:
Monthly
Quantity: 10,000
Distribution: Rack top and
over 50 Home boxes
Geographic Area:
Breckenridge 80424, Dillon
80435, Frisco 80443, Copper Mountain 80443,
Silverthorne 80498/80497
BRECKENRIDGE
.
COPPER
MOUNTAIN
.
KEYSTONE
.
FRISCO
.
SILVERTHORNE
Culinary events
arrive in
Summit County
just in time for the
holiday of love P4
.
DILLON
SAVOR
Affordable date nights
all through February at
Savor the Slopes
P5
SAVOR
Local writer and culinary
instructor publishes first
baking cookbook
P6
SAVOR
Red beer to
warm the heart of your
Valentine
P8
WWW
.EXPLORESUMMIT.COM
All contents © Copyright 2014 Summit Daily News and summitdaily.com
02/14/2014
February 17, 2014 8:54 pm / Powered by TECNAVIA
BRECKENRIDGE | COPPER MOUNTAIN | DILLON | FRISCO | KEYSTONE | SILVERTHORNE
SUMMIT COUNTY
2013
FEATURING
30
MOUNTAIN BIKE,
ROAD AND
BACK COUNTRY TRAILS
TOPO TRAIL MAPS
+
A LEISURELY CRUISE
PAGE 12
WIN USA
PRO CHALLENGE
VIP PASSES
PAGE 64
7
breckenridge | copper mountain | frisco | silverthorne | dillon | keystone
Amy
Purdy
1 day
A PArAlymPiAn
snowboArder's
roAd to sochi
cannabis
counsel
Breckenridge 80424, Dillon
80435, Frisco 80443,
Copper Mountain 80443, Silverthorne 80498/80497
for the
summit
exploresummit.com
REAL ESTATE & MOUNTAIN LIFESTYLES |
FEbRUARY/MARch
2014
SKI IN,
SKI OUT
DESIGN
& STYLE
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM
spring 2014
From first chair
to après across
two counties
Visit summitdaily.com/realestate to read our tablet and desktop edition.
ON PAPER. ONLINE. ON SUMMIT COUNTY
FREE
Wind, snowfall make for greater avy risk
Home
Front
market
report
Summitdaily.com/realestate
1
PAGE 6
COVERAGE
AREA
C IT Y
Z IP C O D E SDN
WE E K E N D E R HOME
BRECKENRIDGE80424 YESYES
YES
DILLON
80435 YESYES
YES
FRISCO
80443 YESYES
YES
COPPER MOUNTAIN
80443
YES
YES
YES
SILVERTHORNE 80498 YESYES
YES
SILVERTHORNE 80497 YESYES
YES
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM
According to most recent census, Summit
County his home to 30,000 permanent residents,
but serves as a second home to a grown
population of second homeowners. 66% of
homes in Summit County are second homes with
a cumulative value of $97.3 million.
PAGE 7
WHO WE ARE
PUBLISHER
Matt Sandberg
msandberg@summitdaily.com
MANAGING EDITOR
Ben Trollinger
btrollinger@summitdaily.com
ADVERTISING DIRECTOR
Maggie Butler
970-668-4638
mbutler@summitdaily.com
For advertising rates,
please contact one of
our Account Managers
331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM
PAGE 8