(New York, NY) – For over four gener

MADAME ALEXANDER DOLL COMPANY EXPANDS
NEWBORN AND BABY DOLL COLLECTIONS
February 3, 2014 (New York, NY) – For over four generations children have grown up with the Madame Alexander
Doll Companyʼs newborn, play and keepsake doll collections. Continuing the legacy of inspiring a lifetime of
learning and imagination through doll play, Madame Alexander Doll Company is proud to release new baby and
newborn collections including Babblebabies, My First Baby, Baby Peekaboos, and My Sweet Lovies.
Upholding the Madame Alexander reputation of high-quality and craftsmanship, these new age-appropriate
collections illustrate that the “love is in the details.”
The collections will be available at specialty and department stores as well as select websites including
www.madamealexander.com.
New Born Nursery, Babblebaies, $119.95
Babblebabbies are designed to look and feel like a real baby, weighing 3.5lbs and measuring 19-inches long. Not
only will it look real, but it will also act real, as it will babble and make cooing noises, just like a live baby!
Babblebabies are perfect for learning how to nurture. The 6 new dolls in the collection will include both boy and girl
babblebabies, and will be available beginning in September 2014.
My First Baby, My Baby Brother $39.95
Soft and cuddly baby boy doll with molded head and limbs wearing a cotton knit onesie with baby blue trim. The My
First Baby Collection will be available in August 2014.
My First Baby, My Baby Sister $39.95
Soft and cuddly baby girl doll with molded head and limbs wearing a cotton knit onesie with baby pink trim. The My
First Baby Collection will be available in August 2014.
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Baby Peekaboos, Dog Plush Doll $19.95
Fun and playful plush baby doll with dog themed peekaboo. Soft and huggable plush baby blue and soft yellow
body and limbs with sculpted sweet baby face. Perfect for entertaining your little one with a fun game of peekaboo,
as the dog themed hat can be moved up and down to filly cover and uncover the dollʼs face. Baby Peekaboos will
be available August 2014.
Baby Peekaboos, Kitty Plush Doll $19.95
Fun and playful plush baby doll with kitty kat themed peekaboo. Soft and huggable plush pink and cream body and
limbs with sculpted sweet baby face. Perfect for entertaining your little one with a fun game of peekaboo, as the
kitty kat themed hat can be moved up and down to filly cover and uncover the dollʼs face. Baby Peekaboos will be
available August 2014.
Baby Peekaboos, Bear Plush Doll $19.95
Fun and playful plush baby doll with bear themed peekaboo. Soft and huggable plush purple and white body and
limbs with sculpted sweet baby face. Perfect for entertaining your little one with a fun game of peekaboo, the bear
themed hat can be moved up and down to filly cover and uncover the dollʼs face. Baby Peekaboos will be available
August 2014.
Baby Peekaboos, Bluebird Plush Doll $19.95
Fun and playful plush baby doll with bluebird themed peekaboo. Soft and huggable plush robin blue and ivory body
and limbs with sculpted sweet baby face. Perfect for little baby fingers to grasp and explore. Perfect for entertaining
your little one with a fun game of peekaboo, as the bluebird themed hat can be moved up and down to filly cover
and uncover the dollʼs face. Baby Peekaboos will be available August 2014.
My Sweet Lovies, Bubble Gum Ballerina $19.95
Soft and huggable, playful cloth doll with pink felt hair, has an all cloth cuddly body for easy little baby finger to
grasp. Dressed in a taffeta tulle ballet skirt and matching ballet flats. Ideal for moms, she is washable. My Sweet
Lovies will be available June 2014.
My Sweet Lovies, Very Berry Ballerina $19.95
Soft and huggable, playful cloth doll with berry purple felt hair, has an all cloth cuddly body for easy little baby finger
to grasp. Dressed in a purple taffeta tulle ballet skirt and matching ballet flats. My Sweet Lovies will be available
June 2014.
My Sweet Lovies, Cotton Candy Ballerina $19.95
Soft and huggable, playful cloth doll with blue felt hair, has an all cloth cuddly body for easy little baby finger to
grasp. Dressed in a pink taffeta tulle ballet skirt and blue ballet flats. My Sweet Lovies will be available June 2014.
These new dolls and the entire Madame Alexander Doll Company 2014 collection can be seen at the International
Toy Fair, February 16-19 at the Javits Center, New York, Booth 2251.
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About The Madame Alexander Doll Company®
Since the companyʼs inception in 1923 by Madame Beatrice Alexander in New York City, the vision of this talented
and entrepreneurial woman to engage a childʼs imagination through doll play has been upheld to inspire girls of all
ages across generations to have fun, develop, learn, and imagine. The Alexander Doll Company and Madame
Alexander brands of dolls today uphold that vision and encourage girls of all ages to enjoy a lifetime of doll related
fun, gifting, and collecting with products that include baby, fashion, play, and limited-edition dolls that are beautifully
designed and age-appropriate keepsakes of quality and craftsmanship. Madame Alexander today also continues
the tradition of licensing collaborations with classic literary characters including Disney®, Wizard of Oz®, Gone with
the Wind®, Fancy Nancy®, Pinkalicious®, Angelina Ballerina®, and other partnerships. In 2012 Madame Alexander
became an affiliate of Kahn Lucas Lancaster, Inc.
Madame Alexander dolls and related accessories are available in all tiers of retail distribution in the US and select
markets internationally as well as directly online. To learn more about the Madame Alexander brands and The
Alexander Doll Company, visit www.madamealexander.com
For more information or to request high-res images please contact:
Julie Chudow
Sarah Hall Productions, Inc.
julie@shpny.com; 212.529.1598 (o), 845.258.8556 (m)
Judy Herbst
Senior Director Marketing, Madame Alexander
judyh@alexdoll.com; 212.244.4500 (o), 347.604.0744 (m)
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