1 FOR IMMEDIATE RELEASE THE MADAME ALEXANDER DOLL

FOR IMMEDIATE RELEASE
THE MADAME ALEXANDER DOLL COMPANY WINS DR. TOY’S 2015 “BEST CLASSIC”
TOY AWARD FOR FAN FAVORITE, MY FIRST POWDER PINK BABY GIRL DOLL
(April 17, 2015) New York, NY – Madame Alexander is awarded its newest accolade, adding to its roster of
prestigious toy awards!
Madame Alexander My First Powder Pink Baby Girl Doll, $29.95
Soft and cuddly, this 12-inch, powder pink, plush baby doll is a must-have for all new babies! The perfect first baby
doll, easy for little hands to hold and cuddle. SKU: 46670, Ages Newborn 0+
“Nothing is more fascinating to babies, than other babies. These soft, cuddly First Baby Dolls are easy for a baby to
squeeze, and they are easy to wash. They're irresistible, and safe for even the tiniest infants. One of the favorites is
the Baby Powder Pink doll that was introduced in 2007. This doll has been captivating babies’ attention for nine
years. It is designed with a soft, huggable body, a vinyl head, and a sweet face that will enchant the very young.”
-The Dr. Toy Team
Madame Alexander’s My First Baby Girl doll is available through Madame Alexander’s extensive retail distribution
channels, as well as online at www.madamealexander.com.
About the Dr. Toy “Best Classic” Award
Stevanne Auerbach, Ph.D., known as Dr. Toy®, has been tracking trends in the toy business for more than 30
years. In the just released Dr. Toy’s Best Classic Toys for 2015, the search extended across the entire toy industry
to find classic toys that fit the criteria for fun, skill building, and high play value. The Dr. Toy Team with Jennie Ito,
Ph.D., carefully evaluates to select the best products. Drs. Auerbach and Ito agree, “Classic toys are enduring and
have many important benefits. They encourage the child’s interaction, involvement and are truly child-powered.”
“Classic toys,” Dr. Toy says, reflecting back to her own youth, “are toys you return to from your own childhood…the
traditional toys that endure and continue to stimulate play.”
--More—
1 Among other awards, Madame Alexander is also the winner of the prestigious Dr. Toy’s “10 Best” Toys of 2014,
The National Parenting Center Seal of Approval, the Parents’ Choice Award, and the Oppenheim Toy
Portfolio Gold Seal.
About Madame Alexander Doll Company, LLC:
The Madame Alexander Doll Company encourages girls of all ages and stages to enjoy a lifetime of doll fun, play,
gifting, and collecting with products that include Madame Alexander Play, Baby, Fashion, and Collection dolls that
are beautifully designed and age-appropriate products of quality and craftsmanship.
The Company is an affiliate of Kahn Lucas Lancaster, Inc. Madame Alexander dolls and related accessories are
available in all tiers of retail distribution in the U.S. and select markets internationally, as well as directly online. To
learn more, visit: www.madamealexander.com.
For more information or to request high-res images please contact:
Carolyn Joyce
Publicist, Sarah Hall Productions, Inc.
carolyn@shpny.com; 212.529.1598 (o)
Judy Herbst
Senior Director Marketing, Madame Alexander Doll Company, LLC
jherbst@madamealexander.com; 212.244.4500 (o)
THE MADAME ALEXANDER DOLL COMPANY, LLC
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