Did you know? - CRISTA Media

Qualitative Rankers
Positive Impact
HOW IS KCMS DIFFERENT?
 Not for Profit Commercial Station
 Good Clean Fun
 Positive, Non-controversial environment to showcase your brand
 Adult Contemporary Music Format based in Christian Values
 Live, local radio weaved seamlessly with cutting edge digital &
social media reaching the Christian life group wherever they
choose to connect
 Dedicated to serving the greater Seattle community
 Outstanding marketing, promotion & sponsorship platforms
available for advertisers
 Professionalism beyond compare to earn your business
Positive Impact
TODAY’S CHRISTIAN AUDIENCE
 70% of Americans identify themselves as Christians.
 KCMS SPIRIT 105.3 offers a unique radio format tailored to the lifestyle and
musical taste of today’s Christian life group.
 SPIRIT 105.3 provides uplifting music, uplifting messages of hope &
encouragement; a positive listening environment.
 Christians are people in all walks of life: nurses, doctors, firemen, police
officers, military, scientists, teachers, students, business executives and
owners, professional athletes & entertainers.
Qualitative
Rankers
CHRISTIANS
ARE
MORE
LIKELY TO:
 Value family, faith and belief
 Be involved with volunteerism
 Value employment and business ownership
 Be good stewards of their financial resources
 Partake in charitable giving
 Have ideal consumer attributes
These values make the Christian life
group an ideal consumer base.
REACHING THE CHRISTIAN
LIFE GROUP
ON AIR
Connecting listeners
to your brand
ONLINE
ON SITE
Touching listeners beyond advertising messages
Engaging today’s audience who are on the go
Qualitative Rankers
BIG REACH WITH HIGH LOYALTY
 KCMS listeners prefer our station more than most other stations in the market.
 KCMS reaches the Seattle Christian life group on multiple platforms – FM
broadcast, HD Radio, online streaming, social media, website, & mobile app.
 SPIRIT 105.3 is an industry leader! Serving Seattle for over 30 years, KCMS is
regarded by the radio industry as one of the leading Christian AC stations in the
country.
MUSIC THAT PEOPLE LOVE
Today’s Christian AC Music is in sync with today’s
music style and audience taste.
OUR LINEUP
ON-AIR TALENT
The Steve & Amy Show
Mon-Fri 6am-9am
Paul Fredricks
Mon-Fri 9am-11am
Sarah Taylor
11am-2pm &
7pm-10pm
Larry Lomax
Ana Kelly
Sat 7-8am & 7-8pm Mon-Fri 2-7pm
Sun 5-6pm
Martha Hadley
M-F 10:30p-5a
Qualitative Rankers
CONSISTENCY REACHING WOMEN
KCMS-FM Average Share
8.4
7.0
6.5
7.5
7.3
7.0
6.8
6.3
6.9
7.1
6.8
6.2
6.0
5.9
W 25-54, M-Su, 6a-12M, Aug2015-Aug2014
Nielsen Audio, Seattle
Qualitative Rankers
HIGHER LISTENER LOYALTY
Time Spent Listening Each Week
4:30
4:15
3:15
3:15
3:15
2:45 2:45
2:30
2:30
2:30
2:15
2:15
2:15
2:15
2:00
2:00 1:45
1:45
1:45
Time Spent Listening: Hr:Min
1:30
1:30
1:30
1:30
W25-54 M-Su, 6a-12M, Sept/Aug/July 2015
Nielsen Audio, Seattle
Qualitative Rankers
THE CHRISTIAN LIFE GROUP
IS LOYALTO KCMS!
120%
100%
100%
80%
60%
40%
29%
20%
25%
20%
20%
14%
13%
10%
13%
13%
24%
17%
15%
9%
12%
22%
12%
15%
0%
KBKS KCMS KHTP
FM
FM
FM
KIRO
AM
KIRO
FM
KISW KJAQ KJR FM KKWF KLCK KLSW KMPS KNDD KPLZ KQMV KRWM KUBE KZOK
FM
FM
FM
FM
FM
FM
FM
FM
FM
FM
FM
FM
% of Station that listens to KCMS; W25-54 M-Su, 6a-12M, September 2015 3 Book
Nielsen Audio, Seattle
Qualitative Rankers
COUNTRY DUPLICATION
52%-59%
120%
100%
100%
100%
100%
80%
59%
60%
52%
40%
20%
9%
12%
15%
12%
0%
KCMS Duplication
KKWF Duplication
KCMS FM
KKWF FM
KMPS Duplication
KMPS FM
W25-54 M-Su, 6a-12M, July-Sept 2015
Nielsen Audio, Seattle
Qualitative
Rankers
ADULT CONTEMPORY
DUPLICATION
35%-60%
120%
100%
100%
100%
100%
100%
100%
80%
60%
59%
60%
54%
44% 44%
37%
40%
44%
37%
36%
41%
40%
44%
42%
36%
35%
36%
28%
20%
12%
12% 12%
9%
23%
22%
21%
13%
0%
KCMS Duplication
KBKS Duplication
KBKS FM
KCMS FM
KPLZ Duplication
KHTP FM
KPLZ FM
KQMV Duplication
KQMV FM
KRWM Duplication
KRWM FM
W25-54 M-Su, 6a-12M, July-Sept 2015
Nielsen Audio Radio
ONE WITH OUR COMMUNITY
life style events, concerts…we are there
Qualitative Rankers
SPOT +
SPOT+ is a feature offered through SPIRIT 105.3
that significantly enhances the efficiency of your
radio message. We can reinforce your campaign
with a written message featured on ‘connected-car’
(RDS/HD enabled) in-dash displays, mobile devices
and online streaming every time your ad airs on
SPIRIT 105.3.
Qualitative Rankers
SPIRIT1053.COM
Content-rich station website with click through rates
4 times higher then the industry average.
SPIRIT1053.com
Average CTR = 0.34%
NATIONAL
Average CTR = .08% CTR
CONCLUSION:
SPIRIT 105.3 viewers are almost
4 TIMES MORE LIKELY
to click on your display ad!
August 2015: Google Double Click Analytics
SPIRIT E-BLAST
SPIRIT E-newsletter goes to
33,500 + SPIRIT FAMILY
members a week; offers
strategic ad placement &
content tie-in, plus geotargeting option to hone in on
your target audience.
KCMS STREAMING PLUS
132,800 average monthly tune-ins with video pre-roll
In-depth listener engagement:
 Music video
 Artist bio
 Album art
 Song lyrics
 Song voting
 Music purchase
KCMS SPIRIT 105.3
MOBILE APP
Customized station mobile app
provides multi-functions and high
connectivity; delivers 900,000 push-
outs per month, graphic display, jock
interaction, artist experience and song
ratings
SOCIAL ENGAGEMENT
Instagram:
Staying on trend
with popular
platforms to build
traffic and
engagement.
Facebook: 60,000 + “likes”
Higher than other Seattle media outlets, including KIRO
FM, KWRM, KPLZ and My Northwest
BIG BRANDS
DEEP PARTNERSHIPS
THANK YOU!
Thank you for taking time out of your
busy schedule to get to know us and
the KCMS SPIRIT 105.3 story.
We serve our listeners, community &
sister ministries with your support.
Positive Impact