Spoken Word: “Active Listening”

Spoken Word:
“Active Listening”
Exclusive Content
• The only station in the Twin Cities carrying these shows. • We target exclusive demo listener. • This exclusive group of well educated, affluent, upwardly mobile consumers can only be reached on NEWS‐TALK AM1130
• Reach an audience with buying power. NEWS‐TALK AM 1130 delivers an audience of homeowners with above average income, education, and assets.
consumers enjoy KTLK
h
k
KTLK each week
Mostly Male, (P18+ AQH)
35%
65%
Women
Men
267,800 Total Radio Listeners (P18+ Weekly Cume)
Source Scarborough: 12 Month, August 2012-July 2013 M-Su 6a-12m
About of News Talk listeners live in households generating
or more annually
9%
29.1%
KTLK listeners 18+ Household Income
8 8%
8.8%
14.1%
19%
14.1%
Under $25K
$25‐$35k
$35‐$50k
$50‐$75k
$75k$100k
$100k+
Source Scarborough: 12 Month, August 2012-July 2013 M-Su 6a-12m
of KTLK listeners
have
attended or graduated from college
have attended or graduated from college
Level of education completed by KTLK listeners 18+
College Graduate /
Post Graduate:
31.6%
High School Graduate:
31.7%
High School Grad
g
Some College
Some College:
33.1%
College Graduate (4yr) +
Other
Source Scarborough: 12 Month, August 2012-July 2013 M-Su 6a-12m
more likely than average to own a Source Scarborough: 12 Month, August 2012-July 2013 M-Su 6a-12m
Local
Elections
Never: 16.8%
Presidential
Elections
Always: 52.7%
Sometimes:5.8%
Sometimes: 30.5%
Never: 6%
Always: 88.2%
Never: 13%
Sometimes: 13%
State
Elections
Always Sometimes
Always: 74%
N
Never
Source Scarborough: 12 Month, August 2012-July 2013 M-Su 6a-12m
Looking for the right station that reaches your
target demographic?
Men 25-54!
KTLK Reaches more Adults and Men 25-54
than WCCO-AM ((M-Su 6a-12m)!
)
Delivers more Full
Full-Time
Time Employed Men 35
35-64
64 Who Listen
Outside of Home…covering the workplace!
•
KTLK is tied for #4 with Full-Time Employed Men 35-64
“Out of Home” Listening (0.6 AQH Rating)
•
WCCO-AM is tied for #8 with Full-Time Employed Men 35-64
“Out
Out of Home
Home” Listening (0.4 AQH Rating)
AQH Persons, M‐Su 6a‐12m, P6+, Oct‐Nov‐Dec 2013 Nielsen Audio, Minneapolis‐St. Paul Metro
More Likely to deliver the market’s
Most Powerful 50+ Male Consumers!
#1 News/Talk Station with Full-Time Employed Men 50+
who listen Out of Home during the Work Day!
AQH Rank/Rtg, F/T Emp. M50+, Out of Home, M-F 9a-6p, Oct-Nov-Dec13
KTLK‐AM
Aug12‐Jul13 Scarborough
Men 50+
Index
College Grad +
109
E l d F/T
Employed F/T
120
$75K+ HHI
126
$100K+ HHI
125
#6t
#9t
#11t
Median Income: Aug12‐Jul13 Minneapolis‐St. Paul Metro Scarborough, M‐Su 6a‐12m. Household Income Ranges: Oct‐Nov‐Dec13 Nielsen Audio, Minneapolis‐St. Paul Metro, Weekly Cume, M‐Su 6a‐12m. is…
#13 with Men 18-49 who have graduated from
college, Mon-Sun,
Mon Sun, 6a
6a-12Mid
12Mid
#13 with Men 25-54
# 12 with Women 25-54 who have graduated from
college
Sun 6a
12Mid
college, Mon
Mon-Sun
6a-12Mid
#13 with Adults 35-64 who have graduated from
college
#12 with Men 35-64 who earn $75k+ Annually
Median Income: Aug12-Jul13 Minneapolis-St. Paul Metro Scarborough, M-Su 6a-12m. Household Income Ranges: Aug-Sep-Oct13 Nielsen Audio, Minneapolis-St. Paul Metro, Weekly Cume,
M-Su 6a-12m.
Monday--Friday Line Up
Monday
6:00AM - 9:00AM
Up & At ‘Em with
Jack Tomczak & Ben Kruse
9:00AM – 11AM
Glenn Beck
11AM - 2:00PM
Rush Limbaugh
2:00PM-5:00PM
Sean Hannity
5:00PM - 8:00PM
Jason Lewis
Saturday Original Programming:
12:00-2:00PM
12:00
2:00PM
Saturdays with Siri Freeh
3:00-5:00PM
Sue Jeffers w/ The Weekend Roundtable
Benefits of putting these great talkers to work for you
• Word of mouth advertising by the best mouths in Minnesota
• A direct connect to the fan base through it’s major players
• Ability to tie into each show’s highly hit websites
1,220followers
JJack k
Tomczak
Tomczak and Kruse made their radio debut in February 2011, when Rod Grams took a hiatus from his show in Little Falls to help freshman U.S. Rep. Chip Cravaack set up his congressional office The person who normally fills
Chip Cravaack set up his congressional office. The person who normally fills in for Grams was busy. So Tomczak and Kruse were recruited for a two‐
Benjamin week stint. Kruse
They came to NewsTalk AM 1130 in May of 2012 with the “Late Debate” –
a show with a strong cult following cultivated through the team’ss social a show with a strong cult following cultivated through the team
social
media/fan interaction during broadcasts. As of August 1, 2013 the team has been promoted to the AM drive time on AM 1130. Having worked in Minnesota politics over the years, they are well‐connected
and media savvy
well‐connected and media savvy.
Siri Freeh
1,583 followers
Former Miss Minnesota 2012, Siri is originally from Lake Park, Minnesota. Siri's personal service platform i "Li i H t t
is "Living Heartstrong," which was inspired by her " hi h
i i db h
father, diagnosed with heart disease in the summer of 2011. She does the “What’s Trending” segment, sitting in every Wednesday with Jack Tomczak & Benjamin Kruse, 6a‐9a, on the “Up & At ‘Em” morning show on News Talk. Siri
lk
also has her own show on News Talk l h h
h
lk
every Saturday, “Saturdays with Siri Freeh” which airs 12Noon‐2PM.
868 followers
1,011 followers
2,241,063 likes
enlightening
entertaining.
With his unique style of storytelling and comedy, Glenn Beck enchants his audience of young and young‐hearted fans. The Glenn Beck Program is both enlightening l
k
b h l h
and entertaining.
Listeners enjoy a fast‐paced audio joyride through today’ss biggest stories, interviews, through today
biggest stories interviews
and important guests. Topics range from family and religion to pop‐culture, current events and politics. Monday – Friday 9am – 11am
1 212 017 likes
1,212,017
Influential
Influential,
Legend,
Passionate
Ranked one of the world’s most influential people in the 2009 TIME 100 issue.
Every day, millions of people rely on Rush Limbaugh to equip them with the knowledge and information they need. On‐air and online, Rush Limbaugh is a constant voice in American lives, uncovering the truth and presenting an authentic outlook on today’s most salient issues. l k
d ’
l
With tremendous opportunities for advertisers, Rush Limbaugh is a powerful marketing tool who moves products off the shelves, drives hundreds of thousands online, and ,
,
ultimately can significantly affect your bottom line.
Monday – Friday 11am – 2pm
Monday – Friday 2pm‐5pm
1,020,039 likes
Creative
Creative,
Witty,
y,
I fl ti l
Influential
Known for his passionate commentary on politics and the American agenda, Hannity has become one of the most g
,
y
popular, influential radio personalities as the host of The Sean Hannity Show. His program is syndicated to more than 480 stations and heard in all of the top 50 markets with a loyal listenership of over 13 million.
One of the most prominent and influential conservative voices in the country and his program blends news, commentary, interviews and branded segments. Hannity engages in heated debates ith a considerate approach, engages in heated debates with a
considerate approach
using his wisdom and wit creating an entertaining program.
6 172
6,172
FOLLOWERS
Straightforward
& unapologetic
Serious Topics in an Easy Going Atmosphere
Passionate people with a lot on their minds are drawn to The Jason Lewis Show. It’s straightforward g
and unapologetic political commentary sprinkled with lighter topics such as, sports, music, and movie trivia
movie trivia.
Monday – Friday 5pm‐8pm
The Minnesota Military show will own the NewsTalk airwaves Veteran’ss Day
The Minnesota Military show will own the NewsTalk airwaves Veteran
Day (Nov. 11)
(Nov 11)
Minnesota is a state that knows that its communities have a commitment to support our neighbors who serve and their families. Minnesota Military Radio is a reflection of that commitment.
Schedule
Twin Cites News/Talk AM 1130 – Sunday @ 0700
Our Country WyRQ 92.1 (Little Falls) – Sunday @ 0700
AM 960 KLTF (Little Falls) – Sunday @ 1200
AM 1320 KOZY (Grand Rapids) – Sunday @ 0600
106.1 BOB FM (Ramsey) – Saturday @ 0630
KLFD AM 1410 (Litchfield) – Sunday @ 1500
KXRA 1490 AM (Alexandria) – Sunday @1300
News Channel KPMI 1300 AM (Bemidji) – Sunday @1200
KCHK AM 1350 (New Prague) –
KCHK AM 1350
(N P
) Saturday @ 0600
S t d @ 0600
KRDS 95.5 FM (New Prague) – Saturday @ 0600
KDWA AM 1460 (Hastings) – Sunday @1200
KDMA AM 1460 (Montevideo) – Sunday @ 1200
Twin Cities News Talk and Clear Channel Minneapolis generously donate studio and staff time, technical expertise and the equipment needed to produce the show both in‐studio and live from more than 6 700 miles away with members of our armed from more than 6,700 miles away
with members of our armed
forces deployed to the Middle‐East. Even with this considerable investment, Clear Channel Minneapolis continues to offer the show free of charge to stations throughout Minnesota. Please feel free to listen to our demo. We are proud recipients of two 2012 Gold MarCom Awards, a 2012 Gold Hermes Award as well as the ‘Best Radio Information Program’ in the 2011 & 2012 Army National Guard Media Contests.
Host Tom Lyons
As a Vietnam veteran, volunteer host Tom Lyons is driven to make a difference for today’s service members, veterans and their families. By exploring everything from new nation‐leading initiatives at the Minneapolis VA Heath Care System to the efforts of a small town’s yellow ribbon network welcoming their troops home, we hope to inspire others to step up and help in their
to inspire others to step up and help in their communities. Through captivating and historic interviews with veterans of all eras, we also strive to preserve the stories of heroism that may otherwise be forgotten
stories of heroism that may otherwise be forgotten.
Coverage Map
NewsTalk AM 1130 Coverage
D
December 2013 b 2013
twincitiesnewstalk.com.com had
unique viewers in December 2013
desktop listeners
mobile listeners
f
facebook
b k likes
lik
e-newsletter
Radio’s
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“Secret Formula”
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How
can we make
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these on-air
i and
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audiences
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work
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?
Your message is
the bridge! Your
commercial or
digital tool is the
connection!
We are in
W
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th “remembering
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b i b
business”.
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How d
do people
l remember
b thi
things.
It’s just like we learned the alphabet:
1.
2.
3.
Frequency
Creativity
+ the right audience = results/awareness/sales
Consistency